100 Great Branding Ideas

Page 1


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

100 Do something outrageous

2min
pages 220-225

99 Support your cause

2min
pages 218-219

The tag97

3min
pages 213-215

Be the generic96

2min
pages 211-212

98 Add a sofa

1min
pages 216-217

Straplines95

1min
pages 209-210

Logos 4: Initials94

1min
pages 207-208

Beware the brand’s evil twin92

2min
pages 202-204

Innovation88

1min
pages 194-195

Creative partnerships89

1min
pages 196-197

Entrepreneurial brands93

2min
pages 205-206

Brand guidelines91

1min
pages 200-201

Spot the celebrity90

2min
pages 198-199

Tell your story87

2min
pages 192-193

Send customers away empty-handed86

2min
pages 189-191

Brand extension84

1min
pages 185-186

80. Write the book

1min
pages 176-177

Follow your nose 81

1min
pages 178-179

Brand tone of voice83

2min
pages 183-184

The biscuit test85

1min
pages 187-188

Question everything82

2min
pages 180-182

79. Logos 3: Lettering

1min
pages 174-175

76. Distinctive Designs

1min
pages 168-169

72. Get it right and no-one notices

1min
pages 159-160

78. Logos 2: The symbol

1min
pages 172-173

77. e-Branding 9: Your own blog

1min
pages 170-171

73. e-Branding 8: Search engines

2min
pages 161-163

75. Music

1min
pages 166-167

Have a catchphrase 71

1min
pages 157-158

74. Localisation

1min
pages 164-165

70. Sponsor a team

1min
pages 155-156

68. e-Branding 7: Facebook

1min
pages 151-152

69. Mascot

2min
pages 153-154

65. e-Branding 5: Cut the FAQs

1min
pages 145-146

67. e-Branding 6: Twitter

1min
pages 149-150

64. Get a gran in

2min
pages 143-144

66. Try the NPS

2min
pages 147-148

63. Be friendly

1min
pages 141-142

62. Add to the atmosphere

1min
pages 139-140

60. Pick a colour

1min
pages 135-136

Been there, done that ... 61

2min
pages 137-138

59. Be part of the experience

2min
pages 133-134

56. Hop on the bandwagon

2min
pages 127-128

57. Go where the action is

1min
pages 129-130

58. Flag it up

1min
pages 131-132

55. The building 3: A careful copy

1min
pages 125-126

54. The building 2: Go out

1min
pages 123-124

The building 1: Recreating the history53

1min
pages 121-122

49 e-Branding 3: YouTube

1min
pages 113-114

52 e-Branding 4: Email signatures

1min
pages 119-120

and drive well 51

1min
pages 117-118

48 Be an expert

2min
pages 111-112

50 Brand your vehicles

1min
pages 115-116

47 Specialise

1min
pages 109-110

46 Shape

1min
pages 107-108

40 Why not stick with the generic?

2min
pages 95-96

Help the media 41

1min
pages 97-98

39 The stamp

1min
pages 93-94

44 Carrier bags, in colour

1min
pages 103-104

45 Sell your own samples

1min
pages 105-106

38 e-Branding 2: Emails

2min
pages 91-92

43 When it all goes right, stay with it

2min
pages 101-102

42 Make friends with the press

2min
pages 99-100

37 e-Branding 1: Building your brand’s website

1min
pages 89-90

33 Being Green 2: Eco bags

2min
pages 80-82

36 Live your brand values

1min
pages 87-88

32 Being Green 1: Reusable packaging

2min
pages 78-79

35 Tell your people what you stand for

1min
pages 85-86

34 Fearless designs

1min
pages 83-84

Be an exemplary employer 31

2min
pages 76-77

28 Customer tiers

1min
pages 70-71

30 Move the goalposts

1min
pages 74-75

29 Be good

2min
pages 72-73

27 Pricing 6: Be the most expensive

1min
pages 68-69

25 Pricing 4: Keep a bargain basement

2min
pages 64-65

26 Pricing 5: Give great value

2min
pages 66-67

24 Pricing 3: Be the cheapest

2min
pages 62-63

23 Pricing 2: Never discount

1min
pages 60-61

22 Pricing 1: Setting your selling price

2min
pages 57-59

It’s what’s inside that counts 21

1min
pages 55-56

20 Play a tune

1min
pages 53-54

19 Have the nicest people

2min
pages 51-52

17 Raid the archive for classics

2min
pages 46-48

16 Revive a vintage brand

1min
pages 44-45

18 Logos 1: Logos go large

2min
pages 49-50

15 One Product: Limited edition packaging

1min
pages 42-43

14 Naming 7: Be poetic

1min
pages 40-41

12 Naming 5: Be shocking

2min
pages 36-37

9 Naming 2: Renaming your brand

2min
pages 29-31

8 Naming 1: Give yourself two meanings

1min
pages 27-28

11 Naming 4: A Big Hint

2min
pages 34-35

13 Naming 6: Wordplay

1min
pages 38-39

10 Naming 3: Name your company after yourself

2min
pages 32-33

Introduction

2min
pages 10-11

7 Open a Museum

1min
pages 25-26

4 Stay consistent

2min
pages 19-20

6 Stealth branding

2min
pages 23-24

Know what a brand is 1

2min
pages 12-13

3 Know where you stand

1min
pages 17-18

5 Make it cute

1min
pages 21-22

2 Sound like your values

2min
pages 14-16
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
100 Great Branding Ideas by iKnow - Issuu