New Product Development approach for design and FEA analysis of Skid Plates - A Case study

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IJSRD - International Journal for Scientific Research & Development| Vol. 4, Issue 03, 2016 | ISSN (online): 2321-0613

New Product Development Approach for Design and FEA Analysis of Skid Plates – A Case Study Jayaraju S H1 Dr. N S Narahari2 1 Student 2Professor and Head 1 Department of Mechanical Engineering 2Department of Industrial Engineering & Management 1,2 RVCE, Bengaluru Abstract— Vehicle safety is an important factor during design and development of any automobile. There are several components which make an automobile and each component has its own functionality and importance. In the same way there are many accessories which are required to be used along with the vehicle. One such accessory is skid plate which is very much essential for off-road vehicles. In this paper, a NPD approach is used to develop a skid plate for safeguarding the propeller shaft. To design and develop skid plate, a survey has been carried out to know the necessity of skid plate. From concept generation and selection, 2 feasible concepts were selected for FEA and static structural analysis has been carried out for UDL of 1400lbf and then for various loading conditions. From comparison of results, a feasible concept is recommended for prototyping. Key words: Skid Plate, FEA (Finite Element Analysis), NPD (New Product Development), Von-Mises Stress, Deformation, PLC (Product Life Cycle) I. INTRODUCTION Propeller shaft is a critical part in vehicles. Especially in Four Wheel Drive vehicles they may be fractured due to impact loads from the uneven terrains. Hence safeguarding the propeller shaft is the area of focus. Skid plates are made up of tough materials fitted to vehicle’s underbody to protect the parts from damage. Hence there are many key factors which plays crucial role in designing the skid plate that includes DFM (Design for manufacturing), DFA (Design for environment) and cost optimization. Skid plates are usually aftermarket modification for customers who prefer more safety and long life of their vehicle. Skid plates are made using different materials. This includes aluminum alloys, structural steel, plastic and many more. The material to be chosen depends on material’s cost and toughness. As the weight of skid plate increases the fuel efficiency decreases but provides protection even in the extreme conditions. Light weight skid plates do not affect much on vehicles weight and hence maintain its efficiency. A survey has been made which explains the design, development and analysis of automobile components. Some of them are cited herein. Riley D and Jones R [1] explained the increasing adoption of underbody shields as a means to withstand high levels of impact and abrasion from small stones and gravels, but also they need to be light weight. They described the development and validating the underbody components using 100% polypropylene and self-reinforced composites and concluded that the material has high levels of impact resistance even in the low temperatures. Ying-Kui Gu et al. [2] said that the product life cycle (PLC) is a continuous process. It’s the product development stage that plays a crucial role in a product’s

performance during the entire PLC. The scope of PLC is to improve the product quality, reduce development cost and shorten development time. Chan S L [3] described that to become successful in dynamic business environment, companies usually target on improving their new product development (NPD) by identifying customer needs and improving product quality. Automobile safety is a hierarchical process and a little variation in the final part/product leads to variation in all assembly parts, tools etc. Modeling of variation propagation is essential in predicting the product dimensional quality. In this research sheet metal part is assumed as a rigid body and finite element analysis (FEA) is usually used to analyze the flexible deformations (10) II. CONCEPT GENERATION In the concept generation stage the needs and drivers which serve the need are listed. T.Taura et al. [4] defined concept generation as the process of choosing a desirable concept towards the future. Concept generation is done by design creativity which has two stages: planning for something and concept creation. The second phase is called as the concept design. Joanna Tsenn et al. [5] proposed that design always starts with concept generation for a known problem. It involves exploring various potential solutions before choosing a best concept that fulfills their requirements. The concept generation using conceptual design is the first stage of design in a systematic approach. The customer requirements for the skid plate were identified through a survey and the corresponding drivers to meet those needs were listed as shown in table I of appendix. The basic requirements for concept generation is done using attribute listing technique as shown in table II of appendix and these attribute were combined in the concept combination table as shown in table III of appendix. A. Concept 1

Fig. 1: Concept 1

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New Product Development approach for design and FEA analysis of Skid Plates - A Case study by International Journal for Scientific Research and Development - IJSRD - Issuu