Customer delight is the development of ensuring that every customer’s interaction constantly proves commitment to exceeding
customer’s expectations. The 100% satisfaction is delightful (Ngobo, 1999). The only key to survive in today’s competitive world
is delight (Whittake, 1991).The customers’ delight is about representing and providing a set of tangible and intangible benefits
outside the functional features, a combination of which provides value beyond what the customer had expected to receive from the
brand and it goes one step more than the customers’ expectation by giving better service and better quality to position the
organization of choice for current and potential customers.
