Facebook setting up your page

Setting Up Your Page Facebook Pages are free and easy to set up. They’re ready to be viewed on computers, tablets and phones: however people choose to visit Facebook. You can choose a memorable name and address for your Page, like facebook.com/yourgreatcompany.

Add a profile picture such as your logo to help people identify your business. Use a beautiful horizontal image as your cover photo, which appears at the top of your Page.

Download the free Pages Manager app to easily create posts and monitor your Page's activity from your smartphone. It's a great way to keep your business marketing activities separate from your personal Facebook experience, so you can enjoy both wherever you are. Get it in the iTunes Store or Google Play Store.

Best For Helping people find you when they search online Being discovered on Facebook through News Feed, Graph Search and Nearby Building relationships with new and existing customers

Resources 

Help Center: Get Started with Your Page

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Help Center: Reach More People

Pages with a Location If your Page represents a business with a location, it’s important to add your address to get special features that will encourage engagement and reach people when they’re on the move. You can add your location by clicking on Edit Page on your admin panel and filling out the fields under Basic Information.

Nearby

Check-ins

Events

People use the “Nearby” section

Adding your address to Facebook

Pages that have added a location

on Facebook apps when they’re

also makes it possible for people

can also create an event right

out and want to find something to

to check in when they visit you.

from the sharing tool. When you

do. When they tap on “Nearby”

When someone checks in, they’re

create an event for your Page the

they’ll to see what’s around them.

telling their friends that they’ve

people who’ve liked you can see it

Adding a location helps your

visited you. When people search

as a story in News Feed or when

business show up so that people

for Pages on Facebook, or look for

they visit your Page. You can also

can find you.

places using Nearby, one of the

encourage people to check in at

first things they’ll see is how many

your event so their friends know

of their friends have liked you or

they attended it.

checked in at your location.

Best For Helping people find you on-the-go Encouraging people to check in

Resources 

Help Center: Managing Pages with Locations

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Help Center: Getting People to Check In

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Help Center: Creating Events for Your Page

Posting Content Understanding the kind of content your customers will be interested in and then posting regularly will help you establish a strong presence on Facebook.

When you’re just getting started, it’s a good idea to try different kinds of posts to see which ones get the most attention. Visual posts such as photos and videos look great in the News Feed and tend to get a lot more likes, shares and comments than other kinds of posts. You can also try special posts such as offers, or create an event for a special occasion.

When you boost a post, more of the people you care about will see it on Facebook. As soon as 30 people have liked your Page, you’ll be able to see Page Insights, which will tell you more about who is engaging with you and will help pinpoint your most popular content so that you can learn what works and what doesn’t.

Best For Sharing news and updates Promoting content on your website Meeting new customers through boosted posts

Resources 

Help Center: Page Posting Basics

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Help Center: Posting Best Practices for Page Admins

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Help Center: Using Your Page on Mobile

Page Promotion When more people like your Facebook Page, it helps you build your reputation, stay connected with the people who support you and find new customers. When someone sees that their friend likes your Page, they're more likely to remember and buy from your business.

Begin to build an audience for your Page by exploring the options under the Build Audience button at the top of the admin panel of your new Page. From there you can:   

Invite your friends to like your Page Upload your customer email list to send an email letting them know about your new Page Create an ad to promote your Page

Best For Getting Page likes Brand awareness

Resources 

Help Center: Promote Your Page

Page Insights One of the most important things you can do to make sure you’re successful on Facebook is to understand who your customers are and the kind of posts that will interest and engage them. Page Insights are the analytics behind your Page that will give you information about who is connected to you and an overview of how they’re responding to the content you share.

Take note of the posts that get the most reach and engagement, and the ones that get the least to plan future posts. Try out different formats and see how they impact how people respond. Use the information from your insights to pinpoint what works best for you so you can do more.

Best For Finding out what your audience responds to Planning new posts

Resources 

Help Center: Get Started with Page Insights