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FBUY1101

ALLSAINTS FALL / WINTER 2024 ANASTASIJA GRIGORJEVA

RANGE PLAN

STRENGTHS

WEAKNESSES

ONE OF THE STRENGTHS THAT ALL-SAINTS HAVE AGAINST ITS COMPETITORS IS ITS UNIQUE STYLE AND USE OF LEATHER TOGETHER WITH THEIR CORE PRODUCT 'LEATHER JACKETS ETC. THE HIGH QUALITY OF THE CLOTHING THAT THEY MAKE IS VERY DURABLE AND LONG LASTING. ALL-SAINTS HAVE A VERY DISTINCTIVE STORE INTERIOR AND EXTERIOR AS IT STANDS OUT AND RELATES TO THE BRANDS THEME.

CUSTOMER SERVICE IS VERY POOR ACCORDING TO REVIEWS LEFT ON TRUST PILOT - MANY CUSTOMERS RECALL HAVING FAULTY ORDERS AND SLOW AND UNHELPFUL CUSTOMER SUPPORT RECENTLY THEY HAVE DROPPED THEIR LEVEL OF QUALITY OF THEIR GARMENTS, HOWEVER KEPT THEIR PRICES THE SAME WHICH MAKES THEIR CUSTOMERS FEEL LIKE THEY ARE LOSING VALUE. ALLSAINTS ONLINE PRESENCE SHOULD BE IMPROVED AS THEIR ENGAGEMENT IS POOR. THEY NEED MORE INFLUENCERS HELP WITH PROMOTION.

ALL-SAINTS RETAILER DO NOT MAKE LONG SKIRTS THEREFORE I MADE A LONG SKIRT AS THAT IS WHAT IS ON TREND NOW. I DECIDED TO WORK WITH VEGAN LEATHER FABRIC AS THAT WOULD IMPACT THE SUSTAINABILITY I USED A COMBINATION OF TWO TRENDING FABRICS AND DESIGNED THE CLOTHES THAT FIT INTO THE CURRENT TREND

ALL-SAINTS COMPETITORS SUCH AS ASOS HAVE MORE EFFICIENT AND VISUALLY APPEALING (CREATIVE) WEBSITES. ALL-SAINTS SHOULD BE UP TIME WITH MOST RECENT TRENDS AS THEIR COMPETITORS: MIUMIU AND ALEXANDER WANG HAVE MUCH BETTER QUALITY VISUALLY AND CREATIVELY. CREATIVE MEDIA WOULD BE MOST EFFICIENT WAY OF PROMOTING THE BRAND ONLINE..

OPPORTUNITIES

THREATS

£30

DENIM PENCIL SKIRT

£44

£110

DENIM DETAILED MINI SKIRT

DENIM MIDI PENCIL SKIRT

SIMILARITIES IN THESE SKIRTS -THEY ARE ALL DENIM, 'ALLSAINTS' DO NOT MAKE LONG SKIRTS, AND TED BAKER WITH ASOS BOTH HAVE A SELECTION OF LONG DENIM SKIRTS WHICH ARE ON TOP OF TRENDS RIGHT NOW.

£169 WOOL BLEND JUMPER

£110 ABSTRACT KNIT JUMPER

£120 WOOL JUMPER

ASOS AND ALL SAINTS HAVE SIMILAR WOOL FABRIC JUMPERS WHEN TED BAKER ONLY MAKE KNIT VERSION, ALL SAINTS HAVE A MORE TREND APPEALING JUMPERS SUITABLE FOR THEIR CUSTOMER AND STAY ON TREND.

£135

DENIM SHIRT DRESS

£139

DENIM MINI DRESS

£95

DENIM MINI DRESS

ALL PRODUCTS WERE ON TREND AND GOOD APPEARANCE HOWEVER ASOS HAVE BEST LOOKING ONE AND TREND APPEALING DRESS THAT ISMOST SUITABLE FOR TODAYS TREND AS WELL AS BEST VALUE PRICE.

£135

STRAIGHT LEG FAUX LEATHER TROUSERS

£4O

£237

LEATHER CARGO TROUSERS

FAUX LEATHER STRAIGHT LEG CARGO PANTS

STRAIGHT LEG TROUSERS ALL OF THEM WERE LEATHER BUT THE ASOS VERSION IS MORE CHEAPER ALTERNATIVE, BUT HAS BEST SUITABLE ON TREND DESIGN. ALLSAINTS PRICE DOES NOT MACH ITS LOOK.

£39

94% lyocell, 6% elastane

LONG SLEEVE CROP TOP

£50

Jersey: soft and stretchy

£13

59% Polyamide, 41% Elastane

Main: 95% Cotton, 5% Elastane

LONG SLEEVE SCOOP NECK TOP

LONG SLEEVE FIT CROOPED TOP

BASIC LONG SLEEVED CROPPED TOP - SIMILARITIES ARE THE STRETCHED MATERIAL AND THE PRICE DIFFERENCE IS THE ASOS ALTERNATIVE FABRIC THAT CONTAINS COTTON WHEN TED BAKER AND ALL-SAINTS USES BETTER QUALITY FABRIC.

(GIVENCHY Paris, n.d.)

(uk.diesel.com, n.d.)

(Pinterest, n.d.)

(Miu Miu, 2023) (Miu Miu, n.d.)

(Alexander Wang W LEGACY SMALL HOBO IN DENIM, n.d.)

(Alexanderwang.com, 2023)

£139

SAINT'S TOP SIZE - 8

PRODUCT DESCRIPTION: LONG SLEEVE FITTED CROPPED TOP WITH AN EMBROIDERY DETAIL.

COLOUR - BLACK AND SILVER (DETAIL)

DETAILS AND SEAMS: TOP STITCHED ALL OVER THE SEAMS, FITTED NECK LINE, 3D EMBROIDERY DETAIL MADE OF METAL. BRAND LOGO ON THE LABEL.

95% LYOCELL 5% ELASTANE

£227

FLARED DENIM SIZE - 10

PRODUCT DESCRIPTION:

WASHED DENIM SKIRT WITH DISTORTED POCKET DETAIL ON THE FRONT AND BACK. FLARED BEHIND. COLOUR - LIGHT BLUE / DARK BLUE AND SILVER (DETAIL)

DETAILS AND SEAMS: TOP STITCHED ALL OVER THE SEAMS, DISTORTED POCKET ON THE FRONT AND BACK. DIFFERENT COLOUR STITCHING. 3D EMBROIDERY DETAIL MADE OF METAL ON THE BACK POCKETS. FLARED DETAIL DIFFERENT FABRIC. BUTTONED BELT DETAIL.

100% COTTON .

£259

SHIRT DRESS SIZE - 8

PRODUCT DESCRIPTION: VEGAN LEATHER SHIRT DRESS WITH A DENIM ZIP UP CORSET DETAIL .

COLOUR - BLACK AND DARK BLUE.

DETAILS AND SEAMS: TOP STITCHED ALL OVER THE SEAMS. COLLAR, BUST POINT AND A YOKE DETAIL. CORSET INCLUDES ZIP AND EMBROIDERY ON THE FRONT. OVERLAPPING STITCH ON THE ARMHOLES. BUTTONED PLACKET DETAIL.

DRESS 100% VEGAN LEATHER CORSET 100% COTTON

FLARED TROUSERS 9 £17

SIZE - 10

PRODUCT DESCRIPTION:

VEGAN LEATHER STRAIGHT LEG FLARED BOTTOM TROUSERS WITH DISTORTED POCKET DETAIL AND AN EMBROIDERY DETAIL .

COLOUR - BLACK AND SILVER METAL (DETAIL).

DETAILS AND SEAMS: TOP STITCHED ALL OVER THE SEAMS. TWO POCKETS FRONT/BACK. DISTORTED POCKET DETAIL. ZIP AT THE FRONT. 3D METAL EMBROIDERY ON THE BACK. FLARED BOTTOM. BUTTON DETAIL.

100% VEGAN LEATHER

9 2 2 £

BODYSUIT SWEATER SIZE - 8

PRODUCT DESCRIPTION: FITTED HIGH NECK BLEND WOOL BODYSUIT SWEATER WITH A VEGAN LEATHER CORSET DETAIL. COLOUR - BLACK AND GREY.

DETAILS AND SEAMS: TOP STITCHED ON THE CORSET WITH A ZIP DETAIL. EMBROIDERY ON THE CORSET. BLEND WOOL, HIGH NECK DETAIL. BUTTONS ABOVE THE CORSET. FLARED/BAGGY SLEEVE DETAIL. CORSET 100% VEGAN LEATHER / SWEATER 40% ALPACA 40% POLAMYDE, 20% WOOL

ALLSAINTS

FALL / WINTER 2024