The Age of Segmentation

That's FAITH. 2. When you throw babies in the air, they laugh because they know you will catch them. That's TRUST. 3. Every night we go to bed without any assurance of being alive the next morning, but still we set the alarms to wake up. That's HOPE. 4. We plan big things for tomorrow in spite of zero knowledge of the future. That's CONFIDENCE. 5. We see the world suffering, but still we get married and have children. That's LOVE. 6. On an old man's shirt was written a sentence I am not 80 years old;

I am sweet 16 with 64 years of experience.' That's ATTITUDE.

Have a happy day and live your life like the six stories. – Thanks to Brian Lucas for this contribution

The Age of Segmentation

Are you a working age, sexagenarian, baby boomer? If you are, then you’re aged between 60 and 62. While it is often argued that age is meaningless, much global effort has been invested over the past hundred years to segment and differentiate people by grouping them by age and when they were born. The birth dates that determine generations are outlined below: • Greatest Generation: pre-1928. • Silent Generation (also known as the Traditionalists): 1928 - 1945. • Baby Boomers: 1946 - 1964. • Gen X: 1965 - 1976. • Gen Y / Millennials: 1977 - 1995. • Gen Z / Centennials 1995 - 2010. • Gen Alpha: 2010 to 2024. Interestingly, the Alpha generation when completed will be the larg-

est generation in history and the most materially endowed (no doubt thanks in part to the generosity of Gen X, Y and Z). Could the Silent Generation have been told to be quiet by their Greatest Generation parents?

People are also differentiated by their age and grouped within the following age segments: • 10 and 19 - denarians. • 20 and 29 - vicenarians. • 30 and 39 - tricenarians. • 40 and 49 - quadragenarians. • 50 and 59 - quinquagenarians. • 60 and 69 - sexagenarians. • 70 and 79 - septuagenarians. • 80 and 89 - octogenarians. • 90 and 99 - nonagenarians. • 100 and 109 - centenarians. • 110 years+ - supercentenarians.

I wonder if this means that we need to be mindful of our purity when meeting people aged between 60 and 69. And did supercentenarians bemoan the demise of the public telephone box because it forced them to get changed at home.

So now you should be able to work out where you are categorised by statisticians and then decide if it matters. While you are at it, why not consider your gender. There are apparently 68 ways of describing a person’s gender identity and expression.

Some interesting work by researchers who reviewed segmentation in the workplace concluded: “Millennials only want to communicate with co-workers via text —

Around Our Club

As a gesture of appreciation, Terry Parker and Ray Stapledon made a small presentation to the ladies who prepare the sandwiches for Pennants each week on behalf of 5 Gold. From left to right: Nora, Marilyn, Terry, Ray, Sheila and Marilyn

Brad Williams and Peter Blake – two of the regulars in our summer Twilight Pairs

A lovely photograph of Mary and Alan Rolls and their grandchildren Layla and Olive. We are looking forward to seeing Alan back on the bowling green in 2023