Joe Stow Heart Foundation Charity Day

and Baby Boomers don’t text, right? And you need to attract those techy Millennials with promises of flexible work schedules, but their older counterparts all want a traditional workday, correct? Actually, wrong. There’s very little evidence that people of different generations behave markedly different at work, or want markedly different things. And yet because we have stereotypes about people of different ages — and because we have stereotypes about what we think people of different ages believe about us — our ability to collaborate and learn is negatively affected. To address this, managers need to talk openly about stereotypes; emphasise the commonalities and shared goals all employees have; and recognise that employees’ needs change over time, and in lots of different ways.”

So why is so much effort invested in segmentation? Is it so society gets a better understanding about the behaviours and aspirations of people in the different segments, or is it to foster dozens of well paying career paths?

A final thought from Sophia Loren - “There is a fountain of youth: it is your mind, your talents, the creativity you bring to your life and the lives of people you love. When you learn to tap this source, you will truly have defeated age.” – Written by an elderly, septuagenarian and baby-boomer

Joe Stow Heart Foundation Charity Day

On Friday, 9 December, we celebrated this special annual day when we pay tribute to Joe and Barbara Stow who for many years organised Friday and Sunday afternoon social bowls, Thanks to Helen and Herbie we have a photo.