The Edge

Vol XXIII, No.1, March 2018

Mr. Bharat Kaushal, MD Hitachi India at IILM’s 22nd Convocation

I I L M U N I V E R SGurugram ITY Global Inclusive Responsible Commencing July 2018

Prof Jagdish Sheth 11th IILM Distinguished Global Thinker

Editorial

EDITORIAL BOARD Mrs. Malvika Rai Dr. Sujata Shahi (Sr. Director, Gurgaon) Dr. Smitha Girija (Director Lodhi Road) Dr. Taruna Gautam (Director, Greater Noida) Ms. Radhika Madan (Assistant Professor)

Published by IILM Institute for Higher Education 3, Lodhi Institutional Area, Lodhi Road New Delhi- 110003 Phone: 011-40934365 Email: edge@iilm.edu Designed in-house by: Sidra Mirza

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IILM, a fore-runner in international education in India, is continuously striving to make management education here at par with the Best B-schools across the world. With the various accolades and accreditations, IILM is now offering multiple new programmes in the areas of Family Business, Public Policy, Fintech and Proptech, to name a few. With this additional feather to its cap, IILM is making great forays into Management Education and several related fields. Haryana Assembly has passedthe Haryana Private Universities (Amendment) Bill paving the way for IILM University at Gurugram. IILM University will offer Undergraduate and Post Graduate courses under 4 schools – School of Design, School of Computer Science & Technology, School of Liberal Arts and School of Management starting with the Academic year 2018-19.

In the current multicultural working environment, it is very important for students to not only focus on academics but also their overall personality development. Global exposure helps to expand knowledge and awareness while simultaneously moulding the adaptability and flexibility of an individual.

Interacting with people from different parts of the world has a similar impact. With the in-built Global study program and by welcoming exchange students from various partner institutions across the world, IILM fosters such overall development of its students. IILM also invites international faculty to come and lead modules for the students here.

In addition, with the clubs and societies and the variety of campus events such as Global Business Quiz, Finotrade, Poster making, etc. that are organised here, the students get an opportunity to showcase their talents in different fields. This further helps students hone their leadership and team working competencies which are once more a requirement in today’s shrinking world.

In the last 50 years, technology has become an increasingly important part of our lives. With the imminent disruption of various industries, technology is also changing the way education happens. The faculty at IILM keep themselves abreast through frequent faculty development programs where they discuss and learn about ways to integrate technology and its advances in the courses seamlessly. In addition, research is also an important part of an academic institution, and IILM has its share of contribution to the growing body of literature in the areas related to management, responsible leadership and entrepreneurship.

This issue of EDGE, gives you an insight into the various activities that IILM has hosted in the last few months, the exposure that it has provided its students as well as faculty for professional development. This includes the UG and PG convocation, the 11 th Distinguished Global Thinker award, Annual Higher Education Summit, Global Study, HR and Marketing Conferences, sessions by international faculty and testimonials of international exchange students. In addition you will also find contributions by faculty and students on a variety of subjects for your perusal. Happy Reading!

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IILM’s 11th Distinguished Global Thinker Award

Content s IN-HOUSE MAGAZINE FOR LIMITED CIRCULATION

IILM UNIVERSITY Gurugram

Global Inclusive Responsible

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22nd Convocation of the Post Graduate Diploma in Management Program

Annual International Higher Education Summit and Study Abroad Fair

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Campus News

IILM University “Freedom to Pursue Your Passion” Nineteenth Graduation Ceremony of IILM-Undergraduate Business School IILM Graduate School of Management accredited by NAAC Placement WeekA Gateway to Corporate Going beyond boundaries…

IILM Undergraduate Business School’s Three Week Global Study Programme Marketing Conference - “A Customer’s Journey into Life and Work in a Digital World” IILM Institute for Business & Management HR Conference on Organizational Execellence through the Power of Human Capital

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Emotional Intelligence: The Critical Leadership Skill Sustainability – The Triple Bottom Line in Business Book Review

International Faculty at IILM Campuses

My Experience At IILM and India

10 Lessons From My Time At IILM

My Global Study Tour at ISM, Germany

Alumni Profile

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IILM’s 11th Distinguished Global Thinker Award This year’s award winner, Prof. Jagdish Sheth, share his vision on “How the Trump Presidency will transform U.S trade policy: Implications for India” IILM confers 11th Distinguished Global “India is in the right Thinker Award on Professor Jagdish place and this naSheth, Charles H. Kellstadt Chair of tion is on the rise.

Marketing in the Goizueta Business Goddess Lakshmi School at Emory University is blessing it a third Global Thinker Award was launched in time as India had 2006 which celebrates and honours missed the boat twice distinguished individuals. In the past in the past. Though years, IILM has conferred the Globblessed in many ways al Thinker Award on various thought real potential of this leaders viz Lord Bhikhu Parekh, Dr. nation is human capM.S. Swaminathan, Professor C.K. ital which we must Prahalad, Mr. Sam Pitroda, Lord leverage” Meghnad Desai, Dr. Shashi Tharoor, Professor Andre Beteille, Professor -Prof. Jagdish Sheth Soumitra Dutta, Mr. Naveen Jain and Charles H. Kellstadt Chair of MarketProf. Ashish Nanda. ing in the Goizueta Business School Prof. Sheth is known for his scholarly at Emory University contributions in consumer behaviour, relationship marketing and related areas, Prof.Sheth is the Charles H. Kellstatd Professor of Marketing at Goizueta Business School, Emory University, USA. US moderated the discussions. He Spoke about He is the foremost, leading expert on consumer the rise of India being in the interest of the US, but psychology and marketing with over 50 years of highlighted the necessity for it to be accompanied combined experience in teaching and research by an economic rise for India. at the Universities of Southern California, Illinois, This was followed by an enlightening special lecColumbia, MIT and Emory amongst others. Sevture by Prof. Sheth on “How the Trump Presideneral world leaders including Former President Bill cy will transform US trade policy: Implications for Clinton and Prime Minister Modi when he was the India”.

Chief Minister of Gujarat have been advised by “Can you hear me? And can you see me also? (The him. Prof. Sheth was also instrumental in setting audience answers - yes Sir) That’s short people’s up the first Indian Institute of Management (IIM) joke I say. Ambassador Arun Singh, Mrs. and Mr. at Kolkata.

Rai, and other invited guests, it is my really humWelcoming Prof. Sheth, Dr. Smitha Girija, Director, ble - humble acceptance of the Award. I think it IILM, shared that IILM launched the Global Thinker means a lot to me.

Award in 2006, to celebrate and honour those disI do want to mention a couple of things before I tinguished individuals who have contributed subget going to the topic I went to the United States stantially to the global stream of consciousness, as a foreign MBA student and quickly got out ideas, and knowledge, and have made a significant about my doctorate with my thesis. In 1963, I difference in the national and global community. went to Columbia University as a research scholar Mr. Arun Singh Former Ambassador of India to the with my professor and I started teaching and

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my colleagues were all Americans. I was the only Indian. And they did not know how to pronounce our names - Jugdeesh, Jaagdeesh etc. So one of them said, look we are calling you Jag like in Jaguar. And I think that since my university days I’ve been dreaming of owning a Jaguar with a license plate JAGJAG. And the dream became a reality 19 years ago when I turned 60. I am 79. Do I look 79? (The audience answers - no Sir). That’s because in marketing the first thing you will learn and practice is – “it’s all about packaging”. (The audience laughs and (L to R) Amb. Arun Singh, Prof. Jagdish Sheth and Mrs. MalProf. Sheth smiles). vika Rai lighting the lamp to inaugurate IILM’s 11th DistinTrue story - I have two grown up children, guished Global Thinker Award Ceremony both are married, both are in Atlanta where I live. I don’t count my birthday’s as in my generation unionised labour. The first energy crisis of 1974-78 birthday was one more day. So Saturday morning, brought about a huge structure in the economy.

I remember, I went out of the house to pick up my President Carter who had got selected could newspaper and saw this beautiful Jaguar XJ model not do anything with the economy. Unions were top-of-the-line, parked in the driveway with a decimated. Automation came in the automobile handwritten license plate Jag’s Jag, Happy 60th industry, robots took over this hub.

Birthday. It was a rental car. So I am still looking Outsourcing became the buzzword in the 80s. for my Jaguar. Now this is an interesting anecdote Downsizing, right-sizing, re-engineering were because it shows such a strong change in the world used in the corporate management literature and globally. Jaguar is the state British Empire symbol there was a resentment for this. It was a reaction of excellence. All officials have to have a Jaguar, by the white population in factory towns which ambassadors, and diplomatic people or when the had made Ronald Reagan rise through the political Prime Minister visits, that’s the car. Today that car process. This is what simply happened with Trump. is owned by an Indian, an ex-colony enterprise The economic recession of 2007-08 let go many owning the brand – Tata Motors. 20 years ago, employees in many ways in the rust belt as we nobody would have even imagined that it was call it in the Celtic. They were all white unionised possible. World has changed that much. labour. Unions had lost their power and which is And the Trump Administration which has come why the Democratics were primarily aligning with in is going to bring out more changes, some the labour side and they had basically a revolt. undoing, some doing something new and we And they found somebody they could latch on to will analyse it and talk about its impact on India outside the mainstream political process. Ronald and US relationship. The first major thing is to Reagan came as an outsider. He positioned himanalyse why Trump got elected? It is very similar self as an outsider. Washington is very much the to the rise of Ronald Reagan, and I will give you same, people controlling it. I would like to bring the parallels. Ronald Reagan rose because there about a change and strike a chord, as did it Trump. was a huge impact on the white working class Same agenda.

If you look at Trump’s agenda today, there is a parallel. First what Ronald Reagan did was save corporate tax paid by American corporations at 55%.

He said it’s too high, it’s unfair competition worldwide.

It Dr. Daisy Mathur Jain reading Prof. Sheth’s citation (Seated L to R) Dr. Smitha Girija, Prof. should be down Sheth, Amb. A. Singh)

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to 35% and he got it done. Similarly Trump said corporate tax is too high at 35%. It should be down to 20%. He got it done at 21%. Ronald Reagan’s speeches at that time and writings were very inflammatory untie Mexican. Actually he did not like the organised union activist. He really thought that it was unfair to the American economy and he took that as a personal challenge and became untied union. Ronald Reagan was a Democrat, a union leader himself. He was elected from the most liberal democratic state called California.

Trump, he is from the second most liberal state, he is from New York. It is fascinating to see the parallel. Trump has done the same thing – untie Mexican rhetoric, including building the wall and all that stuff. Ronald Reagan immediately said we have an unfair group of competition from Japan and threatened the Japanese government and enterprises that you invest in America, make it in America. So all the automobile people came to America, Toyota came, Honda came, Nissan came and they all put new plant capacity in America. In fact lot of Japanese corporations bought out everything that we have, like television manufacturers, watch makers and they also invested in real estate.

This time it is not Japan, but China. The rhetoric will not be as inflammatory as before because Chinese is so strong as an economy and many of the administrators, Trump Cabinet Administrators are all pro-China, keep that in back of the mind. So there is a counter-balancing force. You can do it more guarded, but you will see them every once in a while telling the Chinese that you are not doing fair pricing, there is a dumping etc. for the steel, for the aluminium, or whatever it is and we should not impose tariffs and all that stuff is typical. Very interesting process.

Ronald Reagan was definitely fed up as a governor of California, too much federal government regulation, too much bureaucracy. The EPA, Environmental Protection Agency has become very strong, not allowing to do anything. So Reagan wanted to actually reduce the bureaucracy in Washington. Same agenda now years later. Ronald Reagan coined that as new federalism, the role of Central Government is only Defence and nothing else. Everything else should be done by the States- whether it is Healthcare, Education or anything else, you will hear the same thing – de-regulate, de-regulate or relax the regulatory agencies as watch guards to say - allow whatever is possible. Pro-business in that regard specifically, which is again very interesting. Reagan did all of this, which is what they will follow, it looks like. Reagan in fact made sure that he brought in

outsiders – so he brought people from California and the Mid-West. This Government has brought people from the South primarily. Non-Washington experience hoping that it will make a difference. It goes on and on, and if you look at the parallels it becomes interesting more and more.

Reagan’s first few years were controversial. He could not get many things done. But there is a difference. Reagan was an actor. And what do actors do? Actors don’t write their own script. There are professional scriptwriters and the role of the actor is to read those scripts with emotions. So Reagan was master at that as a movie actor, perfect at the skills. Unfortunately Donald Trump is a writer. And it seems like that his English is not very good. And this is the key difference between the two. During Reagan’s time, there was only one external enemy which was Soviet Union. Reagan immediately raised the Defence budget. He took strategic defence initiatives. Trump has raised the defence budget, but now he has to fight three fronts which we think there is no way US can manage, the Russia front with NATO, the Middle-East which is absolutely a quagmire, and then the Asia front – the China, slowing down the Chinese on this side, which means Unites States will need partners.

And partners will come from place which one can’t imagine. There is a huge shift economically which is taking place. I just wanted to give you the parallels and then tell you economically where the world is going and then about Trump policy and how it will impact.

In 1987, 755 of all the world GDP was concentrated in 15 nations – North America, that is US and Canada, 12 common market countries in Europe which included England, France, Germany, Netherlands, Italy etc. and Japan. Japan was a late entrant by the way and became number 2 or number 2 economy in the process. 75% of the wealth was there, and that is where the manufacturing also took place. Trade was about 45% because economies were still exporting raw materials – agricultural and industrial raw materials. They need land, labour, capital and all that stuff. And that is what brought about change in the while international trade. Economies were not growing after the first energy crisis. Domestic growth was not there. So they abolished all the agreements based on tariffs on trade. And they a created a new organisation which was World Trade Organisation i.e. WTO. Trade gave the pump. All of a sudden the new trio power is now longer those three nations, but due to the new economic growth the trio power is with US still as number 1 in purchasing power parity.

China just surpasses that, and it will become the

Amb. Arun Singh at IILM’s 11th Distinguished Global Thinker Award Ceremony

number 1 in economic GDP probably as early as 2020. You know that US economy is growing but Chinese are coming at a much faster rate and on a much faster base now like never before. And the third nation in the new trio power is India. Purchasing power parity was very clear. Ours is not a 6.5 trillion purchasing power base. It turns to be almost 10 trillion but because we have a cash economy, it is not properly recorded. So now, everything will shift towards Asia. You have Japan is the third largest economy. South Korea is a big one but as you see the rise of China and India.

So the whole world will now shift to Asia. Asia is the new pivot economically and also militarily by definition. Therefore everybody is racing towards this new trio in which you have US, China and India. These three nations are like the previous triad power who were rationalised in their thinking and policy by World Wars defeating Japan and Germany. These three nations have different legacies.

China has a communist legacy and therefore, they think differently. We have pretty much like untied capitalistic view as a population. We started as a socialistic society of India, planned economy. We are transitioning from that to become capitalistic.

And US is raw capitalism. Everything is like trust Capitalism till it fails and then comes in the Government. So they are all not on the same page.

There is lot of exchange and dialogue among the three. The question really there is that is the two in the triad power get together, there is a balance of power shift. India becomes very strategic both for China and for United States. It’s a forward conclusion that the US and China will probably not remains partners economically, definitely not militarily and also may be not politically. US now badly

needs the presence of a major presence of a near one more than Japan and that’s where India become very strategic to the American interest, both militarily and definitely economically. And so you see the new alignment taking place.

Let me go back now to Trump and his announcements and what are its consequences on trade and economic policies. The first thing he announced was that there is no more trans-

pacific partnership with the 11 nations after working for many years. The Agreement was signed in Atlanta. I attended the last get together of some key people involved and all of a sudden here is a new President who says that it is absolutely not acceptable. So TPP is dead on his arrival.

Without US it makes no sense. While other nations are trying, and there may be some other elements, but in the short run it is not going to happen.

Bilateral trade will replace multilateral trade in the US. The five nations who are really having a huge economic surplus, balance of payments surplus are – number one surprisingly is China, number two is Mexico, number three is Germany - watch Germany, number four is Canada or South Korea, South Korea is the fifth one. They have targeted these nations who export lot more to America than import from America as now they have to do a couple of more things. Either import more or invest more in America. So multilateral trade will now shift back to bilateral trade worldwide.

While US starts the process, it is going to happen with the Brexit in England. They are going to engage in bilateral trade probably or may be with Commonwealth countries and US will become a significant economic partner to England as they divest from the European Union for example.

It’s a matter of time before it is going to happen.

So there will be more bilateral agreements. The trade is not what we teach. I think that 35% and if you add the captive suppliers, then about 50% of the world trade today is not between different companies, but within the same companies, and this is what we call as intra company or infra firm trade. That is going to have a massive impact- same multinational exporting a part here and importing

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back again is counted as buy-and-sell trade, import-export etc. It’s a fast international trade theory. That was true for General Motors when it makes engines in Canada, exports them into America for assembling or to Mexico. It is counted as export from Canada, import into America or Mexico and when the product is assembled where the labour is, it is counted again. So it’s a very false economy. The traditional theory is broken now. And what is taking place now is multilateral trade agreements or free trade agreements which is very fascinating. So we think that the biggest impact will be within the Company.

I do want to mention about something else that happened in the Reagan administration that is not in the public domain and that includes the debt budget of the Government. American Government had borrowed lot of treasury and the largest owner was Japan. Interest rates were skyrocketing under Carter administration, Prime Rate was like 9% or 10%. The monetary policy has an impact on the fiscal budget, you have interest on the debt. Size of the debt is much larger now.

Today the debt is 3 trillion dollars. Largest holder is China, second largest owner is probably South East or India or Japanese. Very interestingly we will convert our public debt into private just like we did it with Japan. Federal Reserve Central Bank talks to Bank of Japan which is their Central Bank, who somehow behind the scenes organises, gives

money to the Japanese banks Sumitomo Mitsui Bank. Remember they have the largest balance sheet as their asset, with the mandate that you can borrow this money and you don’t have to pay back - zero cost of capital. But money should be invested in America. If I get a free capital, I will invest. And that’s what the Japanese did.

So there will be massive acquisition by Chinese corporations into the US. Germans already understood this and all the five major automakers are now assembling in America from BMW, to Porsche, to Volkswagen and all of them. It basically reduces the export, making it less commercial or private. Conversion of public government, public debt into private equity is a very key word.

Private equity guys made enormous money at that time. And private equity guys would come back in a very big way and the names will change from the Goldman Sachs to Blackstone, and it will be the same process again and this time it is quite interesting. So we can just talk about going back to three WTO trio. Export-oriented economy will shift to foreign investment all over the world.

What America has started will now trigger all over the world. It’s not going to be unique there. It will happen in China, it will happen in Germany, it will happen in Japan. That means they all will have to liberalize foreign direct investment policy.

I think will happen around here is that the direct investment will replace trade worldwide, is our

Prof. Sheth receving IILM’s Distinguished Global Thinker Award from Mrs. Malvika Rai and Amb. Arun Singh

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forecast. Japan is massively investing worldwide in the process. Korea will follow very quickly and the China’s global expansion in other emerging markets targeting emerging markets in the ASEAN theatre, Africa for example but then it will come to the US in a big way is also our forecast. India will now benefit for a totally different reason. The world now thinks that China is so dominant in manufacturing and exports that they do not want de-risk because they don’t understand where China will go in this tension between US and China. Therefore, in turn you need a second sourcing destination .You cannot have supply chain turning at the mercy of the politics. You have to de-risk and the nation that benefits in de-risking, it comes out is India. The problem with India is that we don’t have scale. We have size. We have no scale. If I want to buy twenty billion dollars of jeans, nobody in India can supply that. The problem is that we have allowed too many companies to be independent. So I’m going to suggest that the Government should actually encourage consolidation. We have too many banks, too many oil companies, we have too many of anything. But how can you consolidate it all into one so we have not only size but also scale. We have the largest producer and consumer milk and milk based products in the world but we don’t have any largest dairy of the level that one will have on a global scale. So that’s clearly one of the key things that we are watching and the real assets of this country are the public sector enterprises. They have a scale. If I can put for oil companies together now, I come out right in the top five or six. If could combine banks together, I think we can be among the largest banks in the world. Our domestic standards not shift to the global standards. Chinese expansion into OBOR as you might have heard - One Belt One Road Initiative is a massive infrastructure investment propelled by a trillion dollar. Now that architecture that is put in place is not captive. Anybody can use those roads. In Germany you can hire Germans, in Japan there are Japanese, in France they hire French, only in Englishspeaking countries they think of sending Indians out there. What is important to note is that in the IT services, Indian company is going to be maybe one of the largest employers in America, think about it.

Just as in this country, you go to Hyderabad. Ernst and Young which is an American company has like fifty thousand people working. So we’ll be Accenture, not for American work but worldwide. I think this bilateral arrangement would be very valuable and you not afford a consortium like Israel on the one hand, Japan on the other hand and all trying to create a consortium of something to counterbalance the rise of China, India is having enormous benefit in the process. So my view is that I think India is in the right place.

Prof. Jagdish Sheth, delivering the special lecture on ‘How the Trump Presidency will transform US trade policy: Implications for India’

Goddess Lakshmi is blessing it, when Goddess Lakshmi comes, you don’t say I have some dirt on my face, let me go to the washroom and clean it up before you bless me, you take the blessings when it happens. We missed the boat twice right after independence in the fifties, Allies wanted to outsource manufacturing, India was the perfect place but because we’re in the non-alignment policy we decided we can’t trust the colonial powers and we refused. Otherwise we would be the manufacturing capital they would have given us the technology they were given of the scale, everything for their interest as they have done. If you look at the Chinese exports more than 50 percent is all foreign brands making things in China, it’s not Chinese brands, which are now starting to rise. We missed another boat when Mrs. Gandhi was in power because at that time we had to align in to protect ourselves militarily, we also had foreign exchange problem. As long as it took place, we are aligning with Soviet Union, which set back the nation 25 years. It’s the third time when Goddess Lakshmi will bless you and I hope this time we are ready to blessed. Thank you very much I just want to add one additional thing which is personal, I’m a refugee from Burma, my father

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went there in 1918 or something around the world war one. British Empire wanted to create two capitals, one for West Asia which is from Calcutta, west, they put investment in the Rangoon or Yangon, to create another capital for East Asia.

They need a lot of bureaucrats because we know the british system of legal, accounting and everything. My father worked as a merchant for rice trading, Burma was one of the largest producer of rice in the world at one time, Azim prem ji’s grandfather went there to buy rice, lots of people from here freely went to Burma. Unfortunately Japan attacked Burma they were rolling out and we became refugees, I come from the merchant community. Coming back to India, coming back to Kutch, where I come from I would have a small shop, typical pan wala shop, area probably square foot. I’m making five six thousand rupees, I would not be high school graduate but I would be happy I don’t know my own potential. It is my sister who saw potential in me and encouraged me to get education, teachers encouraged me, this nation gave me free education, So it’s very important to understand that we all are privileged class all of you, and you must have a sense of giving back the day when you graduate, which is why I do these presentations. If you take a grain of wheat and make it into a loaf of bread, the value at is only three times agricultural commodities to finished product, is about three terms, if you take a rough diamond and polish it, the diamond cutter will get the brilliance out of the diamond, and the value addition for rough diamond is about to fifteen to twenty times. You might have some exceptions but the average is about that, but if you take a human being, the mentor, trainer, he invest and nurture, the value add of that is infinite. So, we are blessed with agriculture, we are blessed with animals, we have industrial raw materials, the

real potential of this nation is its human capital. I believe it very strongly that if I can do it anybody can do it and that’s what we need to leverage as a nation.

I’ll just add one more thing and it’s absolutely incredible to see that how it’s such a small thing that one can do to amplify the human capital. It’s not a big thing to do, and this nation has to learn that how to invest in the human capital, which I think it’s trying to do, I think in right leadership does that, but to me, that is your assets. I must tell you that Indian diaspora is very strong worldwide and well placed. How do we leverage the Indian diaspora, they don’t wanna contribute back. we need to come out with a policy or a formula on how to do it properly so to me ultimately this nation is on the rise, despite all the things you hear inside the country, all the issues you are having, it is transforming in our eyes and all nations are made not by themselves but Outsiders. America was not made by natives it’s all immigrants, it was the same thing here Outsiders will make an India, more so than insiders will do, it’s a matter of time.

Analyse the whole thing it’s very fascinating and I’m very positive about the nation. I think this nation is now clearly declared for the major power segmenting economically at least and maybe politically, militarily also very strong.

Dr. Smitha Girija, Director, IILM, thanked Prof.

Sheth and distinguished guests. The award ceremony closed with the singing of National Anthem.

Prof Sheth Signing his caricature presented by Mrs Malvika Rai

Prof Sheth interacting with the guests after his special lecture

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The audience engrossed in Prof. Sheth’s special lecture

IILM University “Freedom to Pursue Your Passion” GLOBAL | INCLUSIVE | RESPONSIBLE IILM University is set to be pioneering university for liberal education in Gurugram. The Haryana Vidhan Sabha has approved the setting up of IILM University, Gurugram, by unanimously passing the IILM University Bill 2018 on 12th March 2018.

This clears the way for the existing AICTE approved IILM Institute, located on the DLF Golf Course Road, to become a University under the Haryana Private Universities Act 2006.

Capitalizing on IILM’s 25-year history and experience in responsible higher education, IILM University, Gurugram is anchored on the philosophy of liberal education with a focus on technology.

The University is benchmarked with the best liberal education Universities in the world like Oxford, Brown and University of Pennsylvania and will harbor 4 Schools-Liberal Arts, Management, Technology and Design. The vision is to be Global, Inclusive and Responsible and the focus will be on Skills, Innovation and Entrepreneurship and Technology.

The courses in Artificial Intelligence, Innovation and Technology, Design Futures, 3D Animation and Gaming, Applied Mathematics, Public Policy are indicative of the approach of university to adapt to current needs of students and industry.

Dr. S Y Quraishi, Former Cheif Election Commissioner of India and Chairman, IILM Board of Governers

Dr. S.Y. Quraishi, Former Chief Election Commissioner, is the Chancellor Designate of IILM University.

The University is set to be a unique institution which will help make Gurugram an education hub with India focus and will collaborate with academic institutions, companies and entrepreneurs to make an impact through creation and dissemination of

application-oriented knowledge.

The Learning Experience at IILM University The University will enable for its students the freedom to pursue their education with a multidisciplinary approach, taking courses from different schools while specializing in one. This will form the essence of liberal education taught at IILM. The University program will award degrees for undergraduate, postgraduate & doctoral courses.

IILM Campus, Gurugram

The undergraduate course will be offered through a combination of over 180+ major, minor courses across four Schools of Learning. Foundation Courses are the building blocks and are mandatory courses that build the required skillset.

They will enhance the ability to think critically and act creatively. So through the university’s innovative and flexible programs, the students will be encouraged to choose from a wide range of major-minor combinations in Design, Fashion,

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Kamal Singh - Executive Director - United Nations Global Compact Network India

Student’s Life at IILM Gurugram Campus activities at IILM University will allow an unparalleled bonding between the students. This will be accentuated by the various clubs and yearlong cultural events leading to a strong camaraderie between students despite the competitive spirit. Studying, learning and practicing liberal arts, design, computing, business theories will be backed by a more holistic approach. There is learning beyond curriculum, which involves soft skills like teamwork, interactions, networking and communication. There is also the need for pursuing co-curricular interests that help in building a manager’s personality. A typical day on campus incorporates all these needs and makes the day a

Liberal Arts, Management, Computer Science and Technology.

IILM University has designed the pedagogical experience through innovation and experiential learning opportunities that intend to empower students to deal with diversity, change and complexity, bringing them closer to their personal & professional goals. The University will follow the blended learning approach where theory and real-world practices are weaved into the curriculum to make the students more employable. Teaching methods will include case studies, simulation, role plays, seminars and presentation and Field Visits.

IILM University’s International partnerships will aid in enhancing students’ ability to relate to global approach to gain application oriented knowledge.

Raj Nehru - Vice Chancellor: Haryana Vishwakarma Skill University and MD - Haryana Skill Development Mission

Faculty at IILM University

Dr Sujata Shahi , Senior Director, IILM Gurgaon

All Faculty at IILM University have a PhD and come from myriad backgrounds. This wide mix of experience combined with extensive research and industry experience adds an exceptional learning experience for the creative minds. Faculty also act as mentors to the students which fosters a strong bond between the students and the teacher and hence guides them to achieve their goals and aspirations in life.

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Rajdeep Sahrawat - Head International Business(Public Sector) and Head Strategic Initiatives(Public Sector) at Tata consultancy services

wholesome one for every student.

A variety of clubs and organizations exist on campus and will be offering a range of leadership opportunities. They offer the scope of refining management and leadership skills, exploring interests and building networks. Conferences, monthly events, annual festivals, TEDx talks, inter-campus

debates and in-house publications are just a few of the options available to the students to expand their horizons in terms of co-curricular activities.

The residential campus with all modern amenities ensures plenty of opportunity to the students to compete and collaborate on various activities. The IILM residences allow students to focus on personal, academic, and professional development

during their undergraduate study. Here, students stay busy with evening programs and networking dinners apart from cultural excursions. The residence hostel has spacious and well-furnished rooms offering a plush, modern lifestyle. The hostels are well-equipped with air-conditioning, Wi-Fi facility, RO water purifier and provision for indoor as well as outdoor games. The students housed in the campus are encouraged to use the gymnasium and other indoor gaming facilities. It holds a lounge, a game room, study room and a services area. Essential services are provided to ensure a comfortable stay. The residence dining facility offers fresh & nutritious food to the students. The menu for breakfast, lunch and dinner is carefully

planned and decided to make sure the students get a wholesome and nutritious diet. A tuck shop is also housed IILM’s cafeteria which is open from morning till night. Nutritious and quality food that meets the nutritional needs of the students is served at IILM cafeteria under the guidance of a dietician.

Scholarships IILM University offers merit and needs based scholarship to all deserving candidates thus attracting

the brightest young minds. The scholarships are also offered for all round excellence in areas other than academics, for girl students, for wards of defense personnel, and for wards of martyrs.

With great optimism, the industry at large, eminent luminaries and students across Gurugram have all welcomed this news of IILM offering programs through IILM University, Gurugram. The academic fraternity at IILM is eagerly looking towards making the entire experience enriching where students are taken through a learning journey and education is Global, Responsible and Inclusive.

IILM University will open its doors to students from the ensuing academic year in July 2018.

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Mr. Bharat Kaushal, Managing Director, Hitachi India Private Limited at the 22nd Convocation of the Post Graduate Diploma in Management Program IILM has been a pioneer in offering management courses for both undergraduate and postgraduate programs. Established in 1993, IILM offers AICTE approved Post-Graduate Diploma in Management (PGDM) at its three well-located Campuses in the National Capital Region. The curriculum at IILM imbibes the best aspects of courses offered at top business schools around the world. The modules are inspired by the Wharton Business School, the Harvard Business School, the Yale School of Management, and the IIMs. They aim at combining theory with practical training so that students can turn concepts into understanding, knowledge into action and ideas into innovation. With over 20 years of experience in training future entrepreneurs, IILM is proud to have 9000 plus well-placed alumni in top companies in India and abroad.

Dr. Smitha Girija, Director PGDM welcomed the Chief Guest Mr Bharat Kaushal the Managing Director of Hitachi India, and presented a report highlighting the achievements of the past year.

296 students of the PG class of 2017 were conferred their PG Diplomas in Management. IILM’s aim has always been to optimally utilise the time spent by the students at the Institute and maximise their learning experience. It makes rigorous efforts to actively engage industry in the Program by means of visiting professionals from industry, curriculum seminars and involvement of a number

of its alumni and recruiters in all the activities.

The Chief Guest of the function was Mr. Bharat Kaushal, the Managing Director of Hitachi India.

He has the unique distinction of being the first Indian Managing Director of Hitachi. A distinguished business professional, Mr Kaushal has over 25 years of industry experience specializing in macroeconomic policy, Government advisory, project finance, debt restructuring as well as in mergers and acquisitions. He is currently a member of the Indo-Japan Task Force (IJTF) set-up by the two Governments and is the Convener of the Financial Strategy Group which works in close coordination with Japanese Government and private sector institutions pursuing business opportunities in India.

Mr Kaushal has worked with Sumitomo Mitsui Banking Corporation (SMBC) for 20 years. He is an alumnus of Columbia University, where he pursued a Masters in International Affairs (MIA) and Northeastern University where he secured a Master’s in Business Administration (MBA). He graduated from St Stephen’s College, Delhi.

Message from the Chief Guest, Mr. Bharat Kaushal, Managing Director, Hitachi India Private Limited In his address, he congratulated the young graduands and said that, “We could not have asked for a bigger blessing for the day than Ganesh Chaturthi. This is may be the most auspicious signal for you all. It is a privilege for me to be here on the day of Convocation of an academic institution. I think an academic institution is one of the highest points of recognition that one receives personally as a part of their own growth. My association with IILM was born in 1993. I have known it reaching many several pedestals and I think it is also important to thank for the important roles played by the younger generation of the Rai family. Anand and Aarti, thank you very much for your (L to R) Dr. Raju Majumdar, Prof. Taruna Gautam, Mr. Bharat Kaushal, Mrs. Malvika Rai, Mr. Sivaramakrishnan contribution.

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Chief Guest, Mr. Bharat Kaushal, Managing Director of Hitachi India, delivering his address

I was in a flight about one and a half hours ago before I came here and I was thinking what to say to this smart lot of graduating people who are already very intelligent. And I said to myself that maybe I should not leave them with theory, but share something about what I have learnt in my own life’s journey. Some of the observations I have may be relevant for today and some of those may be used as you get on in life.

The first thing that I want to share with you today is that you must always set a goalpost for yourself.

This is a water ship moment. You have culminated whole lot of learning that has gone on until today and you embark on upon a sort of really big opportunity from your own businesses to envisioning new ideas, starting up your own ventures, to companies and institutions where you will find jobs and work and learn in every sphere. But leadership is an important goalpost and the only way to set that goalpost is to start taking ownership from the first day. You have to put your heart in where your mind is. Not every job is going to be intellectually fertile or stimulating. But it is important to take ownership of what you believe in. You will learn

that not every position is about CEO’s job.

Leadership is the most important aspect of every job and so you have to pay attention to your work as though it is your own company. And finally somewhere recognition for your sincerity will fall in place.

The other thing that I want to say is about learning continuously. You have to build on yourself constantly. I am standing in front of you. I am going through a reinvention myself. Even at 49 years of age, I put efforts to constantly learn and reinvent myself more and more. In the end, I will talk about social evolution. If we look at this whole evolution that we have been undergoing, it has always been a balance of continuity and change. But just this time, the word progressive disruption has made the whole thing change so much that we have altogether different perspectives about this is how education, skilling, work and everything else around us should be. You should always be ready to deal with the rapidly evolving environment.

And like I have said, some of the things I have shared with you may be relevant today and some of them are those on which you can reflect upon and use them later in life. But the most important thing to remember in life is that things have their own way of finding a course to reach you. And everything doesn’t have to be planned. Of course, you have to be diligent and keep organising yourself for tomorrow. The opportunities are opening and it is nothing like before. I come from a humble background and I went to St. Stephen’s College thinking that I will join the Civil Services. But then things changed entirely and this is where I have landed up today.

But definitely about my interest in India, and this is also what I say to my Japanese colleagues all the time, is that I am good person to be your team is because I am a very proud Indian.

I have come here to be a part of your celebration and also to share with you that you need to believe in yourself and go ahead in life. God bless you!

Awards and Recognition Dr. Smitha Girija welcomed Mr. Anil V Vallecha, Senior Service Delivery – Financial Operations, American Express. Mr. Vallecha is IILM alumna from the Class of 1998. Mrs. Malvika Rai, Chairperson, IILM, presented an award to him.

The Chief Guest, Mr. Bharat Kaushal and Mrs. Malvika Rai presented Gold and Silver Medals to the

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Mr. Bharat Kaushal presenting Gold Medal and certificate to Mr. Sagnik Das

toppers from three Campuses. The winners of the Gold and Silver Medals respectively were Navneet Kaur and Lochan Surana from New Delhi Campus, Shubham Agarwal and Sagnik Das from Gurgaon Campus and Jooseph Denice and Sajit Dhal from Greater Noida Campus.

IILM honoured six faculty members with the Excellence in Teaching Award. The faculty who won the award for teaching core modules are Prof. Rajkishan Nair (Greater Noida Campus), Prof. Ruchi Shah (Gurgaon Campus) and Prof. Rahul Mishra (Lodhi Road Campus). The faculty who won the award for teaching elective modules are Prof. Raju Majumdar (Greater Noida Campus), Prof. Pinky Goswami (Gurgaon Campus) and Prof. Devika Sharma (Lodhi Road Campus).

At the end of the function, the Deans of all three campus addressed the students by wishing them success in their future endeavors and hoped this is

New graduates enjoying after the Convocation

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Mr. Bharat Kaushal presenting Gold Medal and certificate to Ms. Navneet Kaur.

one of the most important occasions of their lives where all were eagerly waiting to hold the graduation certificate in their hand to chart the destiny of their career.

The Convocation concluded with the National Anthem

New graduates celebrating their success

Proud Parents

Nineteenth Graduation Ceremony of IILM-Undergraduate Business School IILM, a forerunner of International Undergraduate Programs in India since 1996, achieved another milestone on October 31st 2017. Second Batch of the students pursuing their BBA in Entrepreneurship were conferred their graduate degree of SBS Swiss Business School. It was indeed a proud moment for SBS Swiss Business School, as well as for IILM to see their students, dressed in ceremonial robes, eager to receive the Degree.

The convocation ceremony was held at the Lodhi Road Campus at 3.00 PM. The proceeding started with the arrival of the Chief Guest, Prof Bert Wolfs, Dean, SBS Swiss Business School.

The academic procession comprising the Undergraduate Faculty Members was led by Dr. Daisy Mathur Jain, Dean of the IILM Undergraduate Business School (UBS). Recitation of Saraswati Vandana by the students of Banyan Tree School and lighting of the lamp by Prof. Bert Wolfs, Dr. Shuchi Agrawal (Director UBS), Dr. Jain and Izabela Karanfiloska, (Program Manager, MBA, SBS Swiss Business School) marked the beginning of the event.

Dr. Jain welcomed graduands, parents and guests and delivered her welcome speech, encouraging the students to go forth and think big, whatever they may choose to do.

The Dean took the permission of the Chief Guest to declare the Convocation open. She welcomed and introduced Prof Bert Wolfs- Academic Dean, SBS Swiss Business School. Prof Wolfs is a PhD, MDP (Harvard Graduate School of Education) and

Mrs. Malvika Rai, Chairperson IILM, presenting Dr. Kulwant Rai Gold Medal and certificate to Shubham Gupta.

Chief Guest Prof. Bert Wolfs, Academic Dean, SBS Swiss Busienss School, presenting the Degree to Ms. Saachi Narang.

a founding member of SBS Swiss Business School and holds the position of the Academic Dean and DBA Program Manager at the Institution. Dr. Wolfs also is a lecturer on SBS educational programs with a special interest in entrepreneurship and e-commerce, and holds the Albert Einstein Peace Award from IAEWP. Furthermore, he is a certified lecturer of Swiss Vocational Education Training (VET) students. Dr. Jain also introduced Izabela Karanfiloska, Program Manager –SBS Swiss Business School.

Dr. Shuchi Aggarwal, Director, IILM Undergraduate Business School, delivering her address

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Mrs. Malvika Rai, Chairperson IILM, presenting Dr. Kulwant Rai Silver Medal and certificate to Mr. Nikunj Agarwal

This was followed by a brief Address by Ms Izabela Karanfiloska who was happy to congratulate all the graduands. She emphasized that the Convocation Day stood as a moment of great pride for the students, and she wished success to all the young graduands.

Dr. Shuchi Agarwal, Director IILM-UBS then congratulated the graduating batch, followed by Prof. Bert Wolfs’ inspiring speech to the soon to the graduating batch of IILM and SBS Swiss Business School.

Dr. Jain then presented the candidates from IILM Undergraduate Business School to be admitted to the Degree of Bachelors of Business Administration in Entrepreneurship, announcing the names in alphabetical order.

The Degree was handed over to one hundred and eleven qualifying graduates by the Chief Guest, and the candidates who could not receive the Degree in person were conferred the Degree in Absentia.

New graduates enjoying after the Convocation

Graduating Batch of 2017 with the IILM teachers and the chief Guest

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Ms. Izabella Karanfiloska, Program Manager, SBS Swiss Business School, Switzerland

Prof. Bert Wolfs with the new graduand Mr. Nikunj Agarwal

Kumar in absentia.

In the end, the Dean, IILM UBS sought permission from the Dean, SBS Swiss Business School and declared the ceremony closed. Then audience then rose for the National Anthem after which the Academic Procession and the fresh graduates assembled for group photographs.

All Graduates, parents and other invitees were welcomed to partake of high tea, during which the Management, the Director, the Dean and all the Faculty Members interacted with one another and shared their happiness and best wishes.

New graduates enjoying after the Convocation

The Chairperson, Mrs. Malvika Rai was requested to give away medals and certificates to the meritorious students as follows: Dr. Kulwant Rai Gold Medal for securing First Position in Academics was awarded to Shubham Gupta.

Dr. Kulwant Rai Silver Medal for securing Second Position in Academics was awarded to Nikunj Agarwal.

Awardees of the Special Prize for the Best Thesis Saachi Narang and Tejas Kumar.

The Award was conferred upon Tejas

Proud family with new graduand

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IILM Graduate School of Management accredited by NAAC Accreditation is defined as “a status granted to an institution or a program within an institution that has been evaluated and found to meet or exceed stated criteria of education quality” (Young et al, 1983). The quest for quality is a never ending process, as it keeps changing and developing day by day. An institution with AICTE approval was initially seen as a quality indicator then it was the stage of national accreditation by National Board of Accreditation (NBA) and National Assessment and Accreditation Council (NAAC).

“Accreditation is broadly used for understanding the “Quality Status” of an institution. In the context of Higher Education, the accreditation status indicates that the particular Higher Educational Institution (HEI) – a College,

Lighting of lamp by the Peer Team members during the Cultural program orgainised by the students

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an University, or any other recognised Unit, meets the standards of quality as set by the Accreditation Agency, in terms of its performance, related to the educational processes and outcomes, covering the curriculum, teaching learning, evaluation, faculty, research, infrastructure, learning resources, organisation, governance, financial well being and student services.” as quoted by NAAC.

In order to assure quality and achieve excellence in management education, it is imperative for our business schools to go for any accreditation. IILM Graduate School of Management applied for NAAC Accreditation during 2017. NAAC is an autonomous body established by the University Grants Commission (UGC) of India to assess and accredit institutions of higher education in the country.

Subsequent to the submission of Self Study report the Peer Team visited the campus during 12th & 13th October 2017.The Institute was graded on seven criterions . The criterions were Curricular Aspects, Teaching- Learning and Evaluation, Research Consultancy and Extension, Infrastructure and Learning Resources, Student Support and Progression, Governance, Leadership and Management and Innovations & Best Practices.

Welcome of the Peer Team members during the Cultural program orgainised by the students

The Executive Committee of the National Assessment and Accreditation Council on the recommendation of the duly appointed Peer Team declared the IILM Graduate School of Management at A grade. The grade is valid upto October 2022.

Placement WeekA Gateway to Corporate “The only source of knowledge is Experience – Albert Einstein” One of the chief constituents in determining success of a management student hovers around his/ her ability to transcend academic learning in securing a promising placement.

Undoubtedly, this has remained a major consideration for virtually every student from the moment he decides to venture into a management program.

Abiding by this rationale, IILM has maintained a reputation of providing an incubator to address such needs of young, aspiring minds by providing a platform to learn and grow.

Thanks to the commendable efforts of college management, the objective of conducting a Sectoral Talk for the benefit of students was adequately achieved.

Renowned representatives of different companies like Encore Capital, Octo Connect, BMW, Shuttl, DSP Blackrock, etc. from varied backgrounds discussed about their respective sectors in detail during the ‘Placement Weeks’ which were organized between August and October, 2017 across the three campuses of IILM. Students, on the other hand, contributed significantly by actively participating and conducting all the sessions.

It was mesmerizing to see the enthusiasm in

future managers who were eager to learn about opportunities from noteworthy speakers – Mr. Ajit Singh, Mr. Keshav Bajaj, Mr. Kamal Sahdev, Mr. Jones Joseph, Ms. Rachita Dutta, Ms. Saumya Shukla, Mr. Anupam Pahuja, Mr. Paramjit Lambha, Mr. Nikhil Radha, Mr. Nischal Mittal, Mr. Prateek Mehta, Mr. Rajeev Shukla, Mrs. Sonva Singh, Mr. Akash Agarwal, Mr. Vishal Grover and Mr. Munish Bhatia.

Mr Ajit Singh (IILM Alumnus-1996), Country HR Leader and VP, Encore Capital Group

During Placement weeks, experts from various firms, delivered their talk and oriented IILM students in taking an informed decision about their future career goals. Some beneficial excerpts from the placement weeks are discussed as under: Mr Ajit Singh (IILM Alumnus-1996), Country HR Leader and VP, Encore Capital Group took the last session of the day. It was altogether a different experience to meet and listen to senior most Alumnus of the institution.

Mr. Singh is a senior and accomplished HR professional with 20+ years of experience in World’s leading and most admired companies. He explained the importance of economic empowerment and further development attached to it. He was very enthusiastic to mingle with the future managers at IILM. Mr. Keshav Bajaj (IILM Alumnus-2002), Co-Founder and Head of Operations , Octo Connect spoke about Data Analytics and Telecommunications sectors. He introduced the sector and represented his company. He enlightened the students on the current scenario of the telecom industry. The highlight of the session was the indication towards the upcoming era of Artificial Intelligence along with the qualities one needs to inculcate in order to outshine during

Student Organisers, IILM Placement Week 2017

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Kantar IMRB International highlighted that the research sector is in need of a more diverse ecosystem of valued research outputs that go beyond just economy of any nation in this world. He introduced IMRB International as a market research, survey and business consultancy firm. It was an effective session where students were deeply involved in the discussion. He elucidated the attractions of joining the company and explained how it functions in the various parts of the globe.

Students presenting memento to Mr. Kamal Sahdev, Head - Talent Management, Delta India

the 4th Industrial Revolution. Mr. Bajaj showed the students the perks and career growth possibilities in this sector.

Ms. Saumya Shukla (IILM Alumna-2005) Manager-Operations at HSBC, Gurugram shared how HSBC holds the 88th rank on Fortune Global 500 list and briefed about the growth of the company.

Sharing her versatile career, she took the students of IILM through her journey of reaching and holding such vital role in one of the leading banks in the world. She motivated the students to pursue their career in banking sector as it provides 360 ° career diversification within Financial Sector.

Anupam Pahuja (IILM Alumnus-2005), Deputy Vice President, IndusInd bank represented the banking sector. He presented himself and his experience in Financial Services domain with vast exposure into Compliance, Audit, AML, KYC and Business Process. He connected easily with the students and gave inputs as to what holds the banking sector apart from other financial services institutions.

Mr. Kamal Sahdev (IILM Alumnus-2007), HeadTalent Management, Delta India, pitched the growing concern for utilizing the natural resources to produce maximum energy and how Delta India has been playing an imperative position in building up solar tracking solutions across the globe. Students were thrilled to know about the life of the employees at Delta. He assured them a promising career at Delta India and underlined that the people working in Delta are their greatest assets.

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Mr. Jones Joseph, The Group Business Director,

Ms. Rachita Dutta, EVP, Leo Burnett, Skilled in Digital Strategy,

Customer Insight, Advertising, Integrated Marketing, and Business Development spoke about Leo Burnett Worldwide being a globally active advertising agency based in Chicago, with their Indian Headquarters in Bengaluru. She explained to the students how the advertising industry plays an inevitable role in the era of branding. An engaging session benefitted the students with insights of this sector in the current world.

Mr. Paramjeet Lambha, VP HR, Orient Craft narrated about the robustness and efficiency level that has helped the company sustain such peak position. He also affirmed that every employee associated with Orient Craft can be rest assured of an exciting career.

Mr. Nikhil Radha, Accounts Manager Debt Markets, DSP BlackRock talked about the kind of skill sets required to thrive in the Financial sector and explained the various job profiles that one can fit in depending upon the knowledge & interest. Students keen upon building career in Finance were excited to learn about the intricacies of the sector.

Mr. Nischal Mittal, Manager Operations, Shuttl enriched the students with an amazing concept that his organization functions on. The company was founded to resolve the issue of overcrowding and over pricing in public transportation such as cabs and metros. Talking about different verticals of his company, he explained how different it is to work in a startup. Besides this, he also discussed about the several engagement opportunities for management graduates in Shuttl. He concluded his session by stating that his company is determined to expand its operations in near future by

adopting cleaner & greener ways.

Mr. Prateek Mehta, General Manager and Media Marketing, HT Media engaged the students and spoke about the very prevalent Media and Advertising sector. He had shared his enriching experiences of being associated with the industry.

According to him, advertising possesses immense power & capabilities to capture the minds of target audience. To support this, he used the example of NEXA showrooms that Maruti has come up with to showcase its premium segment cars. He fi-

Mr. Anupam Pahuja (IILM Alumnus-2005), Deputy Vice President IndusInd bank

nally emphasized on the career opportunities that digital marketing promises in the coming times.

Mr. Rajeev Shukla, Managing Partner, Resonance Consulting was effective in moving the students with his insights on advertising industry. He described Advertising as “Branding and Communication”. He was extremely optimistic about the future of his industry as he touched upon the nitty gritty of the same. During his session, he also apprised about ways to get into the industry and the type of skill sets that can help one prosper. At the end, he managed to persuade the audience with his strong words and made everyone think differently.

Ms. Sonya Singh, Marketing Head, BMW has been associated with BMW for quite a while and happily explained how open the company is to adopting

changes. She also explained that the company aims to beat Mercedes and gain the number 1 position over a time horizon of one year. She suggested that it is very important to have a clear set of goals and a strong will implement them to achieve our dream. Only after knowing ourselves can we do our jobs with integrity.

Mr. Vishal Grover, Vice President Sales and Marketing , Tradeindia.com spoke about growth of internet for business and how the same is helping companies grow their footprints in India and overseas. His session was focused on primarily benefits of internet for SMB’s- Small & Medium Scale Businesses, which are the backbone of Indian economy and as per recent estimates contributes around 40% to Indian GDP. Vishal talked about how services offered on internet are touching businesses and making them grow business with ease. Vishal during the talk focused on how B2B websites and B2C platforms are offering business cost effective solutions to list products and sell to the millions of buyers visiting these platforms. During the session Vishal talked about how his company launched their popular website tradeindia.com in 1996 which over the years has become a cost-effective solution for SMB’s in India and overseas to find reliable business partners for trade expansion in India and overseas. With millions of users visiting tradeindia.com daily, it has become a preferred marketplace for business to list and explore new business opportunities coming their way. With a growing marketplace tradeindia.com is always in need of quality manpower, here Vishal offered tips to students on what it takes to be part of such marketplaces and what skills will be required for them to grow faster and establish themselves in big growing world of internet and its offered services.

Mr. Munish Bhatia, General Manager, Radisson Blu Hotel Greater Noida spoke about hospitality sector. Hospitality as name suggests is a glamorous sector which entices every fresher and most students are always keen to grab an opportunity in hospitality sector. Munish during his interaction talked about what to expect and what not to for those who are looking forward to being part of the industry. As a myth most people understand that in hotels only Hotel Management Graduates can work, Munish clarified this that in various operations related with hotel graduates besides Hotel Management also get considered. Departments such as Human Resource, Finance, Sales & Marketing has people who are not purely Hotel Management Graduates or have experience

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of working with hotels only. He also talked about the glamour which is associated with Hotel Industry, he mentioned the glitzy hotel working culture involves dressing up daily in order to look best.

Munish stressed on the fact that working in hospitality industry needs lot of hard working as the focus of each working employee is to make sure the guests get the best of service and great stay at

of manpower resources they would be seeking in near future. The session was insightful for students as they get to know about the DNA of a fast-growing enterprise of India as well as get to know what all kinds of employees Paytm would be looking to hire. With Akash’s immense experience he was able to connect well with the students to help them understand about a company which

in future would not just be a digital wallet company but also a throbbing marketplace.

Overall, the placement weeks focused on the following important aspects of career building: • Internships: The week kick started with the lead of placement cell elaborating about the several internship avenues and stressing on the importance of finding the right company for training.

• Excel and Resume Building: A resume gives a bird’s eye view of the potential employee’s background and much more. Thus, it could be inferred that the resume must abide by the accepted standard as it makes a first impression. It is equally important to brush up excel skills to upgrade one’s operational Mr. Jones Joseph , The Group Business Director from Kantar proficiency.

IMRB International • Adapting to Workplace: An astute employee knows the importance of mixing with the cortheir properties which involves long working hours porate environment. A session was thus conas well as diligently discharging of duties by each ducted that envisaged on delivering tips & techmanpower unit. Considering this, hotels always try niques to perform smartly at workplace. and hire energetic, good speakers with charming • Group discussion (GD) and personal interviews personality people. Munish urged all those who (PI): As a mandate, every organization conducts a want to be part of hospitality to work on these GD & PI to scan to best fit for their company. This traits of their personality to get more and good gives them a chance to understand an applicant opportunities for themselves. from different viewpoints. It was thus an integral component of the placement week schedule and Mr. Akash Agarwal, Deputy General Manager was aptly conducted by able faculties.

Marketing, Paytm addressed on how since few • Orientation to Pathways: Changing trends call years Paytm has become a brand which is very for clever actions to make the best use of the apwell known to most of us. Paytm is the poster proaching opportunities. A session introducing boy of Digital Wallets which though have arrived ‘pathways’ was planned to apprise student about in our lives much earlier but gained much faster the mix of subjects they can choose to get the best acceptance and popularity post demonetization out of their specialization(s). in November’16. Since then Paytm has become a • Alumni on Campus: Thanks to the amount of efhousehold name and with its meteoric rise in last forts IILM put in every student, it is certain that our few years it has become a sought-after company esteem alumni are bound to showcase them and as well where many youngsters aspire to work. take the college pride to the next level. Sessions by Akash from Paytm connected with students to Mr. Ajit Singh, Mr. Keshav Bajaj, Mr. Kamal Sahdev, give them insights of what made Paytm click and Ms. Saumya Shukla and Mr. Anupam Pahuja captihow they have become market leaders in wallet vated attention and managed to engage maximum space. Akash also stressed on what it takes for a students. fresh pass out to join Paytm. Akash gave students In totality, the objective of delivering meaningful an understanding of what kind of candidates information through well conducted sessions was Paytm generally seek and in next few years where adequately achieved. the company would be standing and what kind

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Going beyond boundaries…

IILM Undergraduate Business School’s Three Week Global Study Programme International School of Management , Germany- Stuttgart Campus Stuttgart and its surrounding area from one of the largest commercial capitals in Europe.

The campus is just a few minutes on foot from south of the city centre and is easy to reach using public transport. Ms. Vanessa Schmidt Garaj, International Officer at ISM Stuttgart campus coordinated the entire programme and ensured the transition was smooth for the students and faculty. She was one stop guide for all queries pertaining to academics, German culture, places and Students at ISM Stuttgart campus with the faculty coordinator Ms. Vanessa society. Students studied two Schmidt-Garaj modules- Strategic Management and Entrepreneurship To be a globally responsible leader, you need firstand Innovation. Strategic Management was delivhand experience learning about cultures, organiered by Professor Björn Röeber and Professor Qeis zations, and business practices around the world.

Kamran delivered Entrepreneurship and InnovaIILM Undergraduate Business School’s Internation. The teaching methodology included lectures tional exposure is designed to strengthen stuand case discussions. Both professors were highly dents’ knowledge, skills, attitudes and experience interactive. They engaged the students through to create economic and social value wherever they group discussions on the various cases. go.

The three weeks global study program helps stuStudents also had the opportunity to visit three dents examine diverse aspects of interacting with Companies - Porsche Museum, Bosch and Daimother cultures and innovative methods of learnler. It is noteworthy to mention that the Germany is ing. Global Study is an integral part of the academrenowned for its automobile industry and students ic program, and helps students progress toward were enthralled to visit the headquarters of the aucompleting their degree, while helping them detomobile giants. fine their view of the world. Our students are entrepreneurial, confident, socially driven and capaInternational School of Management , Germanyble of fulfilling leadership roles in a global context.

Dortmund Campus The week started with orientation at ISM, DortThis academic year our students were taken to the mund Campus and the students received a very following universities for this programme: warm welcome from the International Cell. The • International School of Management , Germanyfirst week was designed for studying the module tiStuttgart Campus tled Strategic Management. The examples used by • International School of Management , GermanyProf. Qeis Kamran covered all disciplines including Dortmund Campus economics, politics, marketing etc. The last week • Seneca College , Canada of the program covered the second module titled Entrepreneurship and Innovation. The module was

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Seneca College, Toronto The 3 weeks Global Study Program at Seneca College, Toronto, was attended by 16 students from IILM, Lodhi Road Campus from August 9, 2017 to August 28, 2017.

Teaching methodology included lectures and handson experience through company visits. Course on Digital Marketing was conducted by Professor Greg Locke, who also runs his own business of glass deStudents feeling the adrenalin rush at the Edgewalk at CN Tower. sign. He emphasized upon the need to appreciate the delivered using multiple tools such as videos, live necessity of team-work, which is of utmost imcases and in case presentations involving creative portance in entrepreneurship and in family busiand innovative thinking activities. ness. He covered the latest topics of Email Marketing, which included benefits of email direct The pattern of delivering the modules was very marketing like cost effectiveness, quickness of well received by the students. Lectur-Activiresponse, and return on investment. There were ty-Lecture pattern of teaching coupled with idea also discussions on spam and anti-spam best generation/brainstorming sessions and case dispractices, Twitter analytics, Facebook analytics cussions/presentations were used to enrich the and YouTube analytics. During the module on Enlearning imparted. Two company visits were ortrepreneurship, students were asked to formulate ganised one at Dasa and the other at Wilo. Dasa solutions for problems. The purpose of this was to is an exhibition centre run by the bureau of occubring out the analytical and problem-solving skills pational safety and health hazards and focussing of the students. on safety measures for all kind of catastrophes The students were taken on a tour of Google. be it earthquakes, tsunamis and volcanoes, the Google’s office in Toronto is focused on providsafety gear and equipment’s required to counter ing solutions to Canada’s FMCG firms. Google’s such catastrophes and detailed explanation of all Toronto center works with retailers like Walmart, countermeasures to combat calamity. During the helps Toronto’s online businesses and provides second company visit to Wilo, the students expeservices to Air Canada. Students from IILM visited rienced the production of pumps and other parts Google’s Toronto office. They toured the office, using robotic technology. The students were briefed about the made to order production philosophy followed by the company.

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During the global study students were also taken for a city tour of Dortmund which they immensely enjoyed. The bus tour was very well conducted, and the students enjoyed the scenery and the places of interest which Dortmund offers. The closing ceremony was held prior to the departure with the dean thanking the students for the visit at the ISM Campus followed by the departure of the students from Germany.

Students during Porsche Museum tour, Stuttgart , Germany

Prashant Shrivastav, Associate Director , Seneca

which was followed by Q&A session.

Students also visited Toronto’s Provincial Parliament, where they learned about Canadian legislature and that a prospective businessperson needs to consider political process in order to start a business in Canada, and one should approach ministry of international trade and ministry of small business for business/ startup-related queries.

On the visit to Toyota Factory, students were part of the tour where they saw robots building the cars. They

Students at ISM Stuttgart Campus.

Students at the Bosch Headquarters.

learnt about Kaizen which is Japanese business philosophy of continuous improvement.

The plant also employs “just in time” assembly that minimizes wastage as cars are built only when they are ordered. The factory utilizes production process that involves zero wastage where the scrap usage is minimized. Students witnessed how Toyota converts challenges into opportunities and they learnt about best management practices by MNCs like Toyota.

Students also attended a workshop at Toronto’s IBM Venture lab. The lab sessions included Lean start-up framework and business model canvas. They also learnt about the process of agile planning.

On the 15th of August, 2017, students had the opportunity to celebrate Indian Independence Day with a visit to the Consulate General of India in Toronto.

Overall, the students had an enriching experience full of fun and great learning during the 3-weeks global study program across the three partner b-schools.

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Marketing Conference - “A Customer’s Journey into Life and Work in a Digital World” The theme of the conference was centered on the role of digitization in the Marketing space of organizations, through its logical touch point approach as a new age game changer to create end to end customer satisfaction.

The objectives was to gain an insight on: To bring together the industry practitioners, academicians and students to discuss and debate on the unique challenges and opportunities for Indian companies, the way forward and incorporating the best practices from around the world.

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The key note session was chaired by Prof Sujit Sengupta introducing the topic and the objective of the conference.

The key note speaker was Mr Parijat Chakraborty Executive Director Head of Public Affairs & Loyalty. He spoke upon the experience of customer satisfaction and to tap the customer needs at the right moment by giving a quote” In business if you don’t do it, someone else will”. He showed a video on customer experience to garner customer’s journey in a digital world. He spoke about the Golden Rule of making 5 seconds count by quoting statistics that in the year- 2000, the attention span of a prospective customer was 12 seconds whereas in 2016 the attention span had reduced to 8 seconds. He gave a food for thought to the audience by stating that future marketers should make the right emo-

tional connect, using the right techniques reach out to the right audience.

The topic for the first Panel discussion was “Designing a customer experience: from touch point to journey’s”, and the panel consisted of Mr. Satvinder Singh- ABVP HDFC, Mr. Anirban Sarkar- General ManagerCountry Inn & Suites - Gurgaon Dr Swati Pal- Principal Janaki Devi Memorial College and Mr. Nomit Joshi- Director Marketing- Gionee India. Mr Parijat Chakraborty spoke about the impact of digital technology on customer shopping journey. He stressed upon the importance of understanding customer focus from the organizations point of view, by building a long term relationship. He also spoke about the five seconds of relevance of an ad once the prospective customer sees the ad and is registered in his mind.

Mr. Satvinder Singh spoke on the role of digital technology in the banking sector stating that customer has moved to a digital interface for all kinds of banking related work Mr Singh mentioned that the customer is very choosy, and is actively engaged in digital media and is app based for most of its banking related work. He substantiated it with apt examples on his experiences of 15 years with HDFC. He mentioned that now robots will welcome customers and address them for their queries which would be a unique experience all together.

Mr. Sarkar spoke of how digital intervention is taking place in hospitality by stating that Air BNB & OYO Rooms (aggre-

gators) are giving competition to leading hospitality brands and how the current market valuation of Air BNB has surpassed the current valuation of Marriott which is an 80 year old property. Mr Sarkar mentioned that digital disruption is now revolving around giving an overall enriching customer experience. He said that digitization should be an enabler and not the end of the journey.

Ms. Pal also cited that education industry per se is also centered on customer touch points and how a mobile app is being launched to undertake counselling as students do not have time to wait in a queue for their turn for counselling. Mr. Joshi spoke of how behavior change in society as disruption is happening rapidly.

In the case of mobile phones, he touched upon “Opportunity to see the brand” through the customers eyes by understanding the customers’ needs through the digital world and delivering the product accordingly. When technology meets touch points, it leads to a change in market dynamics.

The second panel discussion focused on “Redesigning the business from the Customer’s back” in which the panelists were Mr. Chandra Shekhar - AGM-Business Development, Airports Authority and Mr.Yashdeep Bali,Co-founder Furniture Gully. com.

They expressed their views on the topic encouraging a healthy discussion. Mr. Chandra Shekhar gave a broad perspective

Mr. Parijat Chakraborty, Executive Director and Head of Public Affairs business, Ipsos and Key Note Speaker at the IILM Marketing Conference 2017

of how a wow factor was created at the airport. He showed a video clip of AAI on how Indian airports are gateways for customer satisfaction and a key enabler for increasing footfalls for airports. He elaborated that though there is a lot of stress on Indian Airports and how the surge in customers using flights as an increasing medium of travel between cities yet AAI is incorporating Artificial Intelligence (AI) and taking over in the digitation of airports and monitoring of customer satisfaction. Through digitization, AAI is effectively taking care of arrival sequence being customer centric and being a service delivery leader for “On Time performance”

Mr. Bali took the discussion forward by sharing that digitization is a platform and how actively everyone is engaged in this medium. He shared his personal experience as a digital marketer that when he is approached by clients on their expectation that when will their “ad go viral”. Such is the expectation of the current millennials. The current millennials want instantaneous sharing of information which is vital in this age of digital disruption. He mentioned that everyone is on a platform, and when the ad goes viral, the expectation from the digital media soars high. All salespeople are also moving to the digital platform to enhance customer satisfaction and no customization can be done without digitization. All business needs to be looked at the “moment of truth” by leveraging it with the example of how Google has renamed its business strategy from moment of truth to zero moment of truth.

The essence of the marketing conference was well received by the students and they interacted with the speakers asking them relevant questions upon the topics of the panel.

Students and faculty with representatives from AAI

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IILM Institute for Business & Management HR Conference on Organizational Execellence through the Power of Human Capital Date - 7th October 2017 The competitive environment of the 21 century where most competition is global and innovation is the need of the hour, change becomes the core competency of any organization Human Capital can play an important role in helping organizations achieve change. Human Resource has always been central to organization. Today, it has taken on an even more central role in building a firm’s competitive advantage. The dynamics of change becomes one of the central facets of any business where the role, function and process of Human Resource must be redefined in the context of change. Human Resource Strategies and practices explain how to manage the transition smoothly, rapidly and successfully and make the organisation competitive and reach excellence.

For every organization, human resources (HR) are like their treasured assets. In order to faster the employee performances, efforts should be directed to treat them carefully and effectively. Every entity wants to attract and retain talented employees to work for them at top levels. Hence, it is very difficult to achieve organizational objectives without managing human resources effectively.

The International Conference oriented to highlight the importance of human resource management

in a brilliant manner. The theme is so relevant in today’s context especially when HR as a function is facing lot of challenges and transition.

There was a time when employee management was once referred as workforce management, and then transformed to Personnel Management.

Later the same transformed into human resource management and then Human Capital. And now it is Talent Management. In some organization HR is referred as Business partner and that is more strategic in nature. No doubt, HR has now become more dynamic and crucial to the success of the organization in creating excellence. And increasingly the organizations have started realizing that any mistake on this could be a costly one.

We had many leaders from different industry giving their views and perspective on the dynamics of HR. It is very interesting to note that these views came from multiple industry right from an Aircraft manufacturing company, Consulting, Insurance, Consumer durables and to Software.

IILM Institute for Business and Management, Gurgaon organised an International HR conference on the topic: “Organizational Excellence through the Power of Human Capital” on 7th October 2017.

The day of conference began with all zeal and extol by lighting the lamp in the presence of our esteemed guest, Dr. Aquil Busrai, Mr, Anshu, Mr. V.P.Singh, participants from the corporate and academic sectors along with the IILM members.

Dr. Aquil Busrai, Chief Executive Officer at Aquil Busrai Consulting, lighting the lamp

for every organization be it government or private. There is no doubt that the conference has brought out the essence of the theme “Organizational Excellence through the power of human capital” in all its aspects and that too

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Conference started with the welcome speech given by Dr. P. Mala Rvizhi, Director Academics, IILM. She extended her warm welcome towards all the respected speakers of the conference with all fervour of gratitude and gaiety.

Starting with the conference topic “Organizational Excellence through the Power of Human Capital”, Dr. Pinky Goswami briefed the objective of the conference and gave a brief recapitulation of the HR Conference of 2016. In her speech, she stressed on giving importance to the concept of collective intelligence in order to bring about organizational excellence. She also remarked the

need to cultivate a strong sense of team spirit, wherein each member will complement each other for organizational success.

respected HR professional and talked about how Humana Resources Management is raising its bar from traditional shift to Strategic shift in the modern age.

Keynote Speaker: Speakers of the Session were: Dr. Aquil Busrai, our esteemed Key note speaker – A man with exceptional knowledge about Human Resource and having an array of experience serving in the field of HR for more than 4 decades.

Today, Mr Busrai owns his own consulting firm named “Aquil Busrai Consulting”. Mr. Busrai keeping his view point stated “Improvise-Adapt-Adopt” and deal with status quo of technology advancement, keeping hands on now HR people recharge the human capital for organisation.

Mr. Paramjit Singh Lamba, AVP HR, Orient Craft Pvt. Ltd. addressed the audience in the Plenary Session about the skill sets required for the future.

He discussed about work life in future in which he told about the attributes which a company would be looking in a candidate in the future including social intelligence, new media literacy, etc. He also told how the export sector is the most affected sector by recent government reforms.

Mr. Dhananjay Singh, Director General NHRDN putting his view point said that focussing on Investing in good habits and ability to work in a team is all about organizational excellence through human capital.

Mr. V.P. Singh, Advisor OD Patanjali Ayurveda Ltd , Human capital leader with proven credentials for building process driven, people centric & customer focused organisations continued the session and said that “Fanatic discipline; Monomaniacal Creativity that is empirical and Productive Paranoia are required to be great”.

Mr. Ashutosh Anshu, General Manager, Head HR, Hitachi India addressed the session and enlightened the young PGDM students with his viewpoint. He said, “You can’t do today with yesterday’s methods and be in business tomorrow”. He also spoke about how to adopt today’s changes into our everyday lives. He stressed on the point of “ASK”, Attitude, Knowledge and Skill.

Ms. Ruma Batheja: Head Human Resource Knowledgetics and she talked about “Raising the bar through Inno-Create People Management Skills; Collaborating Humanity and Technology; Emotional and Organizational wellbeing.”

Mr. Gautam Rao: AVP Max Life stated “Four pillars required to raise the HR bar” 1. Build Talent Pipeline and Capability 2. Enhance Business Performance 3. Innovate HR Excellence 4. Inspire Engagement”.

Corporate Paper presenter: Ms Shefali Bahi shah, Head HR Exicom presented a paper on “Impact of Organizational competencies on organizational performances in manufacturing industry” Student Speakers: Sefali Mittal (PG 2017-2019, IILM Gurgaon) spoke on the changes in HR from the traditional world to the world of the Millennial. Ms. Ruchi Singh (PG 2016-2018, IILM Gurgaon) spoke on how technology becomes a boon to the world of HR. Session 2: Redesigning workforce for 21st Century Manager Dr Vidhisa Vyas, session moderator for the session briefed the session explaining the need and redesigning demand for the workforce and work culture in 21st century The session picked up steam with the topic 21st century manager Ms. Divya Jain, Director Grant Thornton talked about the Workplace for the Human Age. She said today’s workforce is even more powerful than their company itself. They decide the fate of the company and are very keen on learning.

Session 1: Raising the Bar of Human Resources Management Dr. Saima Rizvi, session moderator for the session welcomed the entire

Dr. P. Malarvizhi, Dr. Pinky Goswami, Dr. Sujata Shahi, Prof.

Sivaramakrishnan with the key note speaker Dr. Aquil Busrai

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Hence, the most required thing in today’s era is an open and honest feedback which can lead to the betterment of the workforce which in turn can increase the output.

Ms. Anju Sabhrawal, Founder and CEO, People Bridges talked about Well-developed and embedded cultures that are the key to redesigning the workforce.

Mr. Ajay Mehra, Managing Director in South Asia of Airbus. He expressed how we first need to identify ourselves and then other employees as an HR manager. First we need to follow and then only implement the rules. He also talked about the sustained expansion of the service industry in today’s era.

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session.

Mr. Deepak explained how we are between a cusp of technology and globalization and in the middle is HR. He also said whatever was difficult for the computer to understand has been made easy by humans through emotions. Hence, it is important to understand the needs and sentiments of the employees for better performances.

Mr. Gaurav Bakshi, Co-Founder and Managing Partner explained how predictive analytics in HR is the need of the hour today. He said future skills, future needs are to be anticipated by the HR keeping in mind both inside and outside factors.

Similar views were expressed by Ms. Malabika Bose, HR Head, Blackberry. She shared a quote relating to whatever gets measured gets managed and whatever gets managed gets executed. She

Paper Presenter: Ms. Monika, Junior Research fellow from Jamia Millia Islamia presented a research paper on work place spirituality and its impact on w o r k f o rc e .

She emphasized how employee satisfaction is more important than consumer satisfaction.

Faculty and student volunteers of the HR club Student Speaker: Charu Goswami (PG 2016-2018, IILM Gurgaon) also gave insight about the three stages of HR antalked about how vision leads the company. Whatalytics namely predicting, analysis and reporting. ever is the employees’ vision about his life is suffiMs. Prerna spoke about the transparency needcient to judge his role in the company. ed in the culture of the company which can only International student Paper Presentation: Neil be brought by the HR. Towards the end, Mr. Sidfrom Sweden said, “Human Resources is the most dharth Dutta a first year PGDM student presented important in India as here there are too many peoa paper in which he focused on the Maslow’s theple involved as opposed to developed lands where ory in the Indian Context. more machines are involved”.

We, at IILM consciously make an effort to bring the industry and academia together, through such conferences and we will continue to strive for the Session 3: Managing People Performance through same in future. On the behalf of IILM gurgaon, Prof HR Analytics Siva Ram Krishna delivered the vote of thanks to all the privileged guests, corporate jargons and This session focused on people performance students of IILM for their contribution in making through analytics that is so critical in today’s comthe conference all a grand success. petitive job market with Dr. Sona moderating the

Annual International Higher Education Summit and Study Abroad Fair 15th, 16th and 17th November, 2017

IILM Undergraduate Business School hosted the Annual International Higher Education Summit and Study Abroad Fair on November 15th, 16th and 17th, 2017 at their Lodhi Road Campus. The three day event aimed to provide its students a platform to interact with the representatives of

process, qualifying criteria and the opportunities overseas. Students also interacted with the representatives from the University of Sunderland, University of Exeter, RMIT, University of Sydney and Thompson Rivers University.

Day 2 of the Higher Education Fair at ILM witnessed universities from UK, USA, Canada and Australia participating in the event. Students visited the kiosks to meet the representatives of University of Middlesex, University of Warwick, University of Adelaide, University of Birmingham, Radford University, University of Mary Washington, University of Derby University of Roehampton, and University of British Columbia. The discussions with the representatives were interactive and Students interacting with the representatives of University of Adelaide, enlightened students about Australia, at the IILM Annual Higher Education Fair 2017 the broad range of courses and international transfer the 27 International Universities across the globe. options.

The event gave an opportunity to the students to Day 3 of the Higher Education Fair at IILM saw Reexplore various options they have for their edugent’s University, De Montfort University, St Mary’s cation abroad - Master’s Degree, transfers, lateral University, London, ESADE Business School, Unientry, summer schools. versity of York, University of Queensland, UniverAudience of more than 200 people comprising sity of New South Wales, Monash University, and students, teachers and education specialists atLaurentian University. The students met the reptended the presentations and fair on all three days. resentatives to fetch information about university Dr. Shuchi Agarwal, Director IILM UBS, welcomed transfer and Post Graduate programs. the audience and highlighted the importance of Apart from the impressive range of Universities global education and opportunities abroad. Ms. that took part in it, the unique part of this fair Nidhi Piplani, Deputy Director International, IILM was the expert presentations that were offered UBS, encouraged the students to gather maxito the audience. The wide range of important mum information about these foreign universities information provided to the students included how and make the most of this opportunity. to choose the best school for the desired course Day 1 of the summit commenced with presenta(Undergraduate as well as Postgraduate), fee tions by University representatives from Universistructure, funding and scholarships, application ty of Bristol, University of Westminster and Amerprocess, what to expect as student in another ican Business School (Paris). They shared what country, what is community college and how it makes their institutions a top hunt for internationbenefits international students, earning while al students and also addressed various queries learning opportunities, employment possibilities, raised by the students with respect to admission and research prospects. Each University

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Students interacting with the representatives of American Business School of Paris, France, at the IILM Annual Higher Education Fair 2017

representative also emphasized how the course syllabi are designed through extensive dialogues with industry experts helping bridge the gap between academics and industry requirement.

The fair was a resounding success, marking the beginning for the students to take further steps towards their international education goals.

Students interacting with the representative of University of Bristol, UK, at the IILM Annual Higher Education Fair 2017

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Students interacting with the representative of Warwick University, UK, at the IILM Annual Higher Education Fair 2017

Students inetracting with the representative of University of Birmingham, at the IILM Annual Higher Education Fair 2017

Students interacting with the representative of Regents University, London, at the IILM Annual Higher Education Fair 2017

Faculty Article

Emotional Intelligence: The Critical Leadership Skill Dr. Shuchi Agarwal, Professor OB, HR, Leadership & Negotiation

Jeff Bezos of Amazon is known to be obsessed with getting into the hearts and minds of Amazon customers and his long-term perspective on relationships (and Business strategy) are legendary. Howard Schultz of Starbucks is well known to love the company and its people. Steve Jobs’ biographer attributed some of Jobs’ success in developing creative and popular products to his ability to identify, analyse and control emotions. “Jobs could size people up, understand their inner thoughts, cajole them, intimidate them, target their deepest vulnerabilities and delight them at will. He knew intuitively how to create products that pleased, interfaces that were friendly and marketing messages that were enticing” (Issacson, 2011) .This suggests that successful leaders differ from their competitors not in traditional intelligence but just that they understood better how people feel and leveraged this understanding in developing products and culture that appealed more to customers and employees.

The most effective leaders are alike in one crucial way, they all have high degree of Emotional Intelligence. It is not that IQ or technical skills are irrelevant. They do matter as the entry level requirement but decades of research have shown that EI is what makes a successful and a great leader. A study looked at the successes and failures of 11 U.S. presidents and evaluated them on six qualities: communication, organization, political skill, vision, cognitive style, and emotional

intelligence. The key quality that differentiated the successful from the unsuccessful was emotional intelligence. International search firm Egon Zehnder International analyzed senior executives and discovered that those who were strongest in emotional intelligence were more likely to succeed than those strongest in either IQ or relevant previous experience. Recent HBR article reported on the strong link between empathetic leaders and financial performance. EI affects how people

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behave, navigate social complexities and make personal decisions to achieve positive results.

Presence of EQ is known to help relieve stress, communicate effectively, empathise with others, overcome challenges and defuse conflict.

What is Emotional Intelligence?

Mayer and Salovey firstly coined the term Emotional Intelligence in 1990 and a decade later Daniel Goleman established its importance in business leadership. The Harvard Business Review defines EI as an individual’s ability to accurately recognize, understand and manage their own emotions as well as that of others. EI is made up of four core skills Self-awareness., self-management, social awareness and relationship management.

Self-awareness is the ability to be aware of one’s emotions and manage behavior and tendencies accordingly. Self-Management is the ability to use self-awareness to stay flexible and positively direct one’s behavior. Instead of reacting to every feeling, one waits for the emotion to pass so that one can respond reasonably instead of taking impulsive decisions. Social Awareness is the ability to accurately pick up and understand emotions in others. As a result, one takes people’s emotions into consideration while choosing the right words and actions. Relationship Management is the ability to use self and social awareness to manage interactions successfully.

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Why Emotional Intelligence is Indispensable for Leaders?

Emotional Intelligence is a key determinant of effective leadership. High level of EI enables a leader to perceive accurately, understand, and appraise others’ emotions and better respond flexibly to changes in their social environments and build

supportive networks (Salovey et al 1999). Leaders high on Emotional Intelligence are successful because • They are able to comprehend the effect of their feelings and emotions and make sound, objective decisions accordingly.

• They are able to listen to what people are saying without being judgmental.

• They are able to make personal connect with

their people.

• They are excellent communicators because they know what messages will connect with others and how to express them.

• They are able to anticipate and respond to others’ sentiments and reactions and develop a strategy to keep them grounded.

A leader lacking in emotional intelligence is not able to effectively gauge the needs, wants and expectations of those they lead. Such leaders react from their emotions without filtering them creating mistrust amongst their staff and seriously jeopardize their working relationship. On the other hand an emotionally savvy and intelligent leader is also able to build stronger teams by strategically utilizing the emotional diversity of their team members leading to high performance and workplace satisfaction.

Conclusion - Emotional intelligence is the foundation for a host of critical skills, is the single biggest predictor of performance in the workplace and the strongest driver of leadership and personal excellence. World economic forum has also listed it as one of the top skills required in 2020. In future with the advent of Artificial intelligence a lot of jobs are going to disappear, but the thing that we will always have that is more important is emotional intelligence

Faculty Article

Sustainability – The Triple Bottom Line in Business Pragya Arya Assistant Professor (Operations Management) IILM Institute of Higher Education The word sustainability has been around for quite some time, but it is only recently that it has managed to create a buzz. We hear news of many business organizations, national governments, NGOs, etc. working for causes like education for the girl child, healthcare for people below the poverty line, developing and producing products which are environment friendly, products based purely on natural ingredients, etc. But on the flipside, we also know the continually degrading state of our environment (refer the reports that come in citing the air quality of our cities and certifying them as the most non-liveable places on earth) and its effect on our health. This forces us to think that somewhere, as a system, we are falling short in fulfilling our responsibility towards living sustainably. But what is sustainability after all? Sustainability is a state of mind, it is the way we think. If that is so it must reflect in our style of living and working at individual as well as collective levels. Looking at sustainability from a collective perspective is more appropriate in the present context because the level of improvement required in the social, economic as well as environmental sustainability will be visible only if our efforts combined and collective.

Many developed nations have made it mandatory for their business organizations to follow Triple Bottom Line reporting annually. Many organizations comply to TBL reporting, whether it is mandated by their respective country governments or not. This is primarily a result of the commitment of the top management of such organizations to become sustainable in true sense – addressing all the three pillars of sustainability simultaneously. But such for-profit organizations are very few worldwide. Most organizations do not follow sustainability in true spirit. They either do nothing on that front or just follow a few compulsory regulations.

It is important for the commercial organizations to understand that their role in making planet earth more sustainable in true sense is imperative and so they cannot shy away from their responsibility to work sustainably.

Businesses can look at the three pillars of sustainability from three different perspectives as shown in the figure below.

The most widely accepted technical definition of sustainability is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. Put simply it means that we must also think about our future generations while extracting resources available to us naturally. Sustainability has been conceptualized in many ways, but the most common way of looking at sustainability is to consider it as having three building blocks or pillars. These are economic sustainability, social sustainability and environmental sustainability. These three aspects of sustainability are commonly termed as the Triple Bottom Line (TBL). Perspective 1

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Perspective 2

Perspective 3

The first perspective allows us to look at the three pillars separately as well as in conjunction with each other. The second and third perspective present a hierarchical relationship among the three pillars, with economic sustainability contained within social and social in turn is contained within ecological or environmental pillar. However, in the third perspective, the defining line between economic and social gradually diminishes.

The organizations may choose any one model out of the three to start their sustainability initiatives; however, they must understand that they will be sustainable in true sense only when they address all the three aspects of sustainability, simultaneously, as represented by the common area in all the figures.

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At present, the focus of most commercial organizations is skewed towards ensuring their own economic sustainability. Their concern and actions to address social issues is a part of Corporate Social Responsibility (CSR) initiatives and governed primarily by the fact that they get grants or subsidies from the government or some other regulatory body for such initiatives.

The aspect that gets least attentions of business organizations is the environmental or ecological sustainability. This is primarily because the businesses are short-sighted and they evaluate all their actions from economic angle. Any measure that shows them immediate economic benefit is quickly adopted. However, measures which may be associated with a long term economic benefit, but do not promise any short term economic benefit are not usually adopted. The businesses cannot be blamed for this attitude. We have read in our

management classes that the prime objective of any business is to earn money, increase profit and pass on that benefit to its shareholders.

Hence it is natural for them to evaluate every sustainability initiative from economic angle.

Just like Maslow’s hierarchy theory of needs, in business too, addressing economic sustainability is of prime importance.

Then an organization may move to social as it involves upliftment of human resources, which the business draws from society. At this stage the distinction between economic and social pillars gradually diminishes as represented by the dotted lines in perspective 3. Finally, the organization must shift its focus to environmental sustainability as, the society draws all its resources from Mother Earth. But times have changed.

The stakeholders including the customers are becoming increasingly aware about social and environmental issues encompassing us. They prefer to deal with or invest in organizations which are socially and ecologically conscious. Therefore, the need of the hour is that the for-profit organizations must strive to become socially as well as ecologically sustainable and move from a prejudiced view to a more tolerant and broad view towards sustainability.

To be known as truly sustainable, an organization must make a lot of investment – in terms of time and money. The commitment from top management is one of the most imperative requirements as it aids in building an environmentally and socially conscious culture in the work place. This is a well-established fact that any kind of cultural change in the organization needs to have the support of the top management and this should result in formulation of suitable sustainability-oriented strategies. The management must ensure that these strategies result into actions so that the benefits of such actions become tangible and measurable. This will help the organizations not only to measure their TBL performance but also work for further improvement as the TBL performance gaps become more visible.

Book Review

MARKETING 4.0 Moving from Traditional to Digital Marketing concept in practice and discipline is ever evolving and dynamic, Prof. Philip Kotler brings them to the world in a way it can be deciphered and understood. Marketing 4.0 is another such effort to update the academic world, marketers, entrepreneurs and students of the digital economy and social media.

Philip Kotler, who initially wrote the groundbreaking magnum opus “Marketing Management” way back in 1967, continues to guide marketers in the field of digital marketing through this book. This book is an extension to his earlier books and is more focused on presenting strategies to manage business and consumers in the digital world.

The book is presented in three parts and each part is further presented in the form of chapters. Overall there are eleven chapters in the book.

Part I: focuses on elaborating the Fundamental Trends shaping Marketing in the current scenario. Part II narrates New convert brand aware into brand advocacy.

Frameworks for Marketing in the Digital Economy As the major focus of this book is presenting the and lastly Part III explains Tactical Marketing Apmarketing transition from traditional to digital, plications in the Digital Economy. the authors suggest that in the digital economy Kotler believes that the technological converCustomer path should be defined using 5A’sgence will ultimately lead to the convergence beAware, Appeal, Ask, Act and Advocate. tween digital marketing and traditional marketWith economies world-wide becoming digital ing. Through this new book Kotler indicates that and customers relying more on social media, the marketing should adapt to the changing nature authors suggest that the marketers should shift of the customer and the customer’s paths in the conventional advertising to content marketing to digital economy. The role of marketers is now to better address customer requirements. guide customers throughout their journey from Omnichannel is the new reality in consumer marawareness to ultimately advocacy. kets, therefore marketers have no choice but to According to the authors there are major power integrate the best of both the worlds, i.e, online shifts taking place in the world and the marketers and offline channels to leave no stone unturned in need to adapt to the shift that is moving towards giving customers the best. more horizontal, inclusive and social business Lastly the authors emphasize that to drive the landscape. customers to be an advocate of a brand, the marCustomers today are more informed than before, keters need to follow a series of customer engageand are also oriented more towards their social ment strategies be it engaging them using mobile circle in making purchasing decisions. They seek applications, social media and gamification. opinion, review and feedback from both online The book is relevant for beginners in the entreand offline friends and acquaintances. preneurial world, practicing managers, academicians and researchers. However, addition of few The authors through this book introduce two cases and caselets would have given a greater important metrics for the companies to follow in weight to the book. this digital era. PAR (Purchase Action Ratio) and Ms.Devika Sharma BAR (Brand Advocacy Ratio) while PAR refers to Asst.Professor- Marketing Area how companies convert brand awareness into IILM Institute for Higher Education brand purchase, the later refers to how companies Delhi

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Book Review

Unshakeable: Your Financial Freedom Playbook

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If you’re looking for a one-two-punch of a book that covers behavioral economics/investor psychology and the fundamentals of investing, this is the book for you. This is Tony Robbins’s latest book, co-written with Peter Mallouk of Creative Planning. Robbins has planned to donate all proceeds of this book to hunger-relief organization Feeding America.

The book is having almost 250 pages and is apt for those who are looking for a guide to investment in the stock market. It is also apt for those who don’t find it easy to get through a work of non-fiction, not to mention a book on investing. For the book, he has interviewed more than 50 of the world’s most successful investors and summarizes their ideas and methods into a meticulously organized “financial freedom playbook” for the average person rather than the rare billionaire. Important passages are also highlighted for the and wherever required, the use of cartoons, quotes and illustrations have been made finding the right investments is where we’re getto drive the point home. ting our advice from. As vast majority of financial However it has the similar investing themes like advisors are brokers, it implies one is asking sales avoid financial predators, use low-cost indexed inpeople for advice. Hence one need to select the vestments, minimize your taxes, and good asset investment options very carefully. The best way is allocation is important, that were there in Monto select the investment options that is in line with ey. However along with these themes, the author the objectives and personal financial goals had added to it his thoughts on dealing with stock 3. The third sessions talk about, how to overcome market corrections and reasons not to fear the our tendencies to become our own worst enechanges. Discussion on human behavior and psymy when it comes to building and protecting our chology is also there in the book The book is orgawealth: the way to reduce irrational thinking and nized in three sections: reduce risks. The author stress upon having wing1. The first section deals with Addressing Uncerman/women to keep a check upon the actions tainty and what Erodes Returns: The author used and to ensure that one is not doing anything off history and advice from top investor to help us unthe plan. derstand that even in turbulent times, our reality The book places emphasis on Millennials, who en is not much different than other times in history. masse haven’t entered the stock market at all. The His suggestion is to not pay consideration to the author points out why it’s a mistake for them not market unless you’re making decisions, such as to start investing now — mainly because time is rebalancing your portfolio on annual basis also if on their side. one is there in the market for the long-term, the Finally, he stresses about four rules to be followed short-term changes are are inconsequential. when selecting investments: Another thing that required consideration is fees.

1. Look for what he calls “asymmetric rewards” Fees are usually hidden and often egregious. One (mitigate risk exposure and increase the potential needs to be informed of what the fees are as levpayoff). ied by the advisor, his/her firm and the fund com2. Don’t lose money: the more money we lose, the panies in question. The total cost can be shocking, more difficult it is to make up the lost ground. cutting an average investor’s returns in half!

3. Ensure investments are tax efficient 2. The second sections of the book deals with how 4. Diversify your investment. Select diverse, unto select investments and how to diversify in a way correlated investments. that insulates us from market volatility and risk: Dr.Sandhya Rai According to the author an important aspect of Associate Professor (Operations)

International Faculty

International Faculty at IILM Campuses Living up to its commitment to nurture future leaders for tomorrow and help students develop a global perspective on various business challenges in the era of digitization and artificial intelligence, IILM invites expert faculty in different subject areas from various partner universities and business schools located abroad. The students at IILM had a chance to interact with many international faculty in the year 2017.

Prof. Ville Viekko Saarikoski IILM invited Prof. Ville Veikko Saarikoski, Principal Lecturer, Laurea University of Applied Sciences, University of Oulu, Finland. Prof. Ville delivered a full 3 credit course at the Lodhi Road Campus on Enabling Technologies with a focus on Internet Economy and Innovation. During the two weeks of course delivery, professor discussed various theories that help organizations develop and thrive in the age of internet. These theories included Wise Crowds and Information Cascades, The Strength of Weak Prof. Ville Veikko Saarikoski, Principal Lecturer, Laurea University of Ties, Earning with Information, Applied Sciences teaching at IILM Interdependence, Game Theory, Measuring Networks, Value CapThinking Hats. In a seemingly theoretical subject, turing in a Networked Environment, How does the class was always bustling with various activiGoogle Search Work, Matching Markets, Six Deties like developing innovative business ideas, de grees, The Logic of Flat Rate, The Long Tail, The velopment of a business model, etc. conducted as Re-allocation of Rights, Diffusion of Innovations, part of the course. Prof. Ville also had a two-day (recommendation) Use Methods when Innovating, intellectual discussion with the faculty and stuThe Innovator’s Dilemma, Creating Market Space, dents at IILM Gurgaon Campus.

Groundswell, Dilemma of the Commons and 6

Group of students with Prof. Saarikoski and IILM faculty

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Prof. Vinod Lall The students at IILM had the opportunity to interact with Prof. Vinod Lall, Co-chair and Professor of Operations and Supply Chain Management, Paseka School of Business, Minnesota State University, Moorhead. Prof. Lall was at IILM from November 7 - November 9, 2017.

He delivered lectures on various supply chain strategies that the organizations can adopt to gain competitive advantage in the market. On the first day, professor started with introduction to

their learnings related to linear programming from first year of PGDM and apply that to complex business situations such as network optimization.

Other topics covered were various types of supply chains such as Efficient and Responsive supply chains, postponement strategy, supply chain risk management and total cost analysis.

On the last day, the lectures concluded with some contemporary developments like disaster management and humanitarian supply chains and an assessment test of 30 minutes. All the lectures of professor Lall were enriched through examples of world class organizations such as Aamzon, Seven Eleven Japan, Asian Paints, etc.

In his busy schedule, Professor Lall also interacted with IILM faculty and explained how he uses the online platform to deliver his lectures in his home university.

Dr. Bhavini Desai Dr Bhavini Desai, Head of Programme, MSc Digital Marketing and Analytics, Regent’s University, London delivered a lecture on “The Impact Prof. Vinod Lall, Co-chair and Professor of Operations and SCM, Minnesota State Univer- of Digital Marketing on sity, teaching at IILM Brand Recognition and basics of supply chain, then continued to describe Customer Loyalty”. She gave insights on how digdrivers and metrics to measure supply chain ital marketing is captivating the world today. The performance. On the second day, he explained word e-commerce was discussed by her at length, about network design and optimization strategies with the application of various e-commerce modusing Linear Programming method and how to use els in business. She further discussed how cusMicrosoft Excel’s Solver feature to optimize the tomer loyalty involves a commitment on the part supply chain network. The students could revisit of the customer to make a sustained investment in an on- going relationship with a brand or company. She made the students comprehend how the marketing has become customer centric with special focus on communication through social media where the shift of promotion from Facebook to snap chat and instagram keeping in mind the segmentation, targeting and positioning. The different ways in which digital technologies are supporting marketing with the applications of digital marketing were conversed. She concluded the session with the most important aspect that binds everything in this Digital Age that is Data as in, how businesses are using this data in creative Dr. Bhavini Desai, Head of Programme, M Sc Digital Marketing and Analytics at Regent’s University, Lonmanner to get an edge in competitive market. don addressing the IILM students

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International Student

My Experience At IILM and India Gabriel Deschodt International Exchange Student

IILM provided me an opportunity to study in India, which has broadened my experiences and helped me to discover my passion. Since several years I wanted to travel to New Delhi to gain an own impression of “incredible India”. Early morning with bright sunshine in a taxi, I was on the way to one of the best Business Schools in Delhi NCR region. PGDM Programme offered by IILM provided fair and equal access to everyone.

I was given lot of flexibility to select the modules of my choice and gain abundant exposure to different management functions both practically and theoretically. Exchange Students here are provided with Buddy and Faculty Mentors who help us in solving our queries or issues we face on the day to day basis. These mentors play a key role in making us comfortable in the college and telling us about the interesting stories related to India’s rich heritage. There are a lot of seminars and conferences like finance conference, entrepreneurship conference, marketing conference, special talks by eminent professors and industry experts which has enriched my knowledge. The Guidance provided by the faculty members is really valuable. The faculty members make sure that all the sessions are interactive and interesting in nature. They use a lot of case studies, simulations, discussions, role-plays and many innovative ways of evaluation. The lectures are well structured focusing on the theoretical learning content highlighted with the examples of the Indian economy and companies. Beyond the lectures, the great hospitality of the people at IILM made my stay very special to me. Since the first day, I was feeling integrated in the whole college. With the time it became more and more a familial atmosphere. IILM is a place which you visit to gain a wide range of knowledge, new friendships and a lot of fun. Beside visiting college, you also may have leisure time. So what can you do in Delhi in your free time? Firstly, the students of the college made me familiar with typical Indian food.

We went to several restaurants and had a wide range of dishes. Not only the Indian kitchen is wonderful, also the way how Indians celebrate religious festivals is awesome. I along with my IILM’s friends visited Chittaranjan Park (CR park) and witnessed how Bengali’s celebrate Durga Pooja festival. “Delhi’s mini-Bengal”, delightfully transform into a whirlwind of colors, textures, aromas and culinary pleasures and the entire area comes alive with the sounds of children’s laughter, elderly gossips, trance-inducing religious hymns and gyrating beats of drums that refuse to die down even in the late hours of night. Durga Puja is that time of the year when the Bengali population gears up to adore and offer obeisance to Goddess Durga, the sophisticated Hindu feminine deity. Though the whole place wears a festive look complete with lights, music and crowds that tend to spill out on the arterial roads and side lanes, the mainstay of the wonderful celebrations remain the numerous, brilliantly-lit grand “pandals” (makeshift temples composed of cloth and paper over a bamboo framework) which are erected in the larger community parks and temple arenas and house idols of the Goddess and her hallowed. Beyond these festivals and the tasty food there are many beautiful places to visit in and around Delhi like the Taj Mahal, The Red Fort, Qutub Minar, Delli Haat, etc. IILM has exceeded my expectations in every aspect. The extraordinary quality of teaching as well as the thoughtful policies for non- Hindi speaking students has confirmed my choice to study at IILM. My experiences with India and IILM have been very diverse. I have met nice people from different cultures which were interesting. India is a great country to travel around and I gained new impressions of how multifarious our world can be! I learned a lot about the Indian behavior, culture and education. I’ve have learned how to think out of box. I am really grateful to the International office team at IILM and the mentors who made this semester exchange program a lifelong experience for me.

I love IILM and I am so grateful that I was able to pursue my education here!

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Campus News Lodhi Road Life does not come to a stand still or gets filled with boredom at IILM. IILM campus keep bustling with many extra and co-curricular activities throughout the year with help in the all-round development of its students. Following activities were organised at IILM’s Lodhi Road Campus since August 2017.

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He supplemented his poster with a series of facts on the subject.

3. FIFA PS4 competition was organized for Undergraduate Business School students on 6th September 2017. Participants displayed great enthusiasm for the event. The winner of the event was Lakshay Singhal, (UOB Stage 3) from Team Ravenclaw and runner up was Jaspreet Singh (SBS Stage 2) from Team Slytherin.

4. Cleanliness Drive: In alignment with the principles of Swachh Bharat Abhiyan, a monumental initiative of the Government of India, IILM led Cleanliness Drive at its Lodhi Road Campus from 1st through 15th September 2017. The objective of the drive was to create awareness amongst students and staff members about the necessity of cleanliness and proper sanitation. FaculStudents working on their live project during IILM’s Social Innovation ty conducted awareness regarding Week important issues pertaining to the 1. Innovation Drive- IILM, New Delhi organised cleanliness before the class. Inspired by what the Innovation Drive on August 24 & 25, 2017 for its students had learned in the class, they participatUndergraduate Business School students. Day 1 ed in poster making and painting competitions. focused on social entrepreneurship and manageExtempore speech on the subject “Practising ment lessons which can be learnt from nature. cleanliness is within reach of everyone” was also A session on “Revealing answers of sustainabiliheld in the class to discuss various methods of ty through harmony in nature” focusing on how adopting cleanliness.

“Grammar of Harmony” with nature can serve as a more sustainable approach to business prob5. Donation Drive: Enriched with great enthusilems. Day 2 highlighted the importance of netasm, IILM organized a Donation Drive - “Donate working for business during which students also a Smile”, at its Lodhi Road from 25th September discovered various ways to build their networking -30th September 2017. IILM students, Faculty and skills. On both days students were involved in inStaff contributed for this noble act by donating teresting and practical activities wherein the best clothes for men, women, and children. The donateams were awarded prizes. tions so collected will be distributed to the people in need.

2. Painting and poster making competition was organized for UBS students on 31st August 2017.

6. FINOTRADE, a stock trading contest was orThe students were given the choice to pick a ganized for Undergraduate Business School stucontemporary theme and demonstrate their dents on 28th September 2017. This event was dethoughts. The participants represented their signed from the ground up to give the students a thoughts around terrorism, global warming, sneak peek into the ever-changing environment, and blind-faith. The winner of the competition risks, and challenges of the world of business. was Sarthak Chhatwal (SBS Stage 1). His candid The event was two tiered, with a short investment thoughts around how terrorism is jeopardizing session as a prelim. To begin with the students reour world were much appreciated by the judges. ceived some virtual money to invest in the market

after careful analysis of the market news and rumours. At the first level, the students were asked to submit a portfolio with the set of pre-determined companies provided to them. In level two, the profit or loss carried forward by the teams was the capital for the investments in round two.

Vasukrishnan Nagpal, a student of IILM-UBS, coordinated the session. The winners of the event were Vasundhara Jaiswal from Helga Hufflepuff and Pranav Jain from Salazar Slytherin (Group 3) and runners up were Gaigongrei Gangmei and Devesh Goel from Godric Gryffindor (Group 1). The event provided a wholesome learning experience that left the students with memories and skills that will stay with them forever.

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and proceeding to field work for implementing them on all days. On day 5 they all presented their work and the results of their work to an audience.

The team composed of Manjot Nagi, Riya Kakkar and Surabhi Khullar from Lodhi Road Campus and Adarsh Lairenjam, Aditya Mittal and M.P. Poovanna from Gurgaon Campus worked on use of Clean Energy and was declared the winner. They developed a model of producing light at home by use of LED bulbs and water bottle. Their work was commended by the reviewing committee composed of Mr. Gaurav Mehta, Dr. Daisy Mathur Jain (Dean, Undergraduate Business School) and Prof. Lagan Kochhar, and applauded by the audience. The winners also received reference letter from Dharma Life for twenty hours of community service.

7. Social Innovation Week - Second Innovation Week for the current Academic Year was sched8. Ethnic Day - Festivities are incomplete withuled for Undergraduate and Postgraduate Stuout sweets and traditional attire. To celebrate the dents of IILM Institute for Higher Education from festive mood, UBS students dressed up in Ethnic 9th October through 13th October 2017 at our Wear on 13th October. They all looked vibrant Lodhi Road Campus. The focus of the Innovation and enjoyed their photo session at the Campus.

Week was on Innovation, Creativity, EntrepreSomya Bajaj and Anmol Sethi, both from IILM-UBS neurship, Leadership, Project Management, Imbatch 2017-20, won the recognition for Miss Best pact, and Future Focus.

Dressed and Mr. Best Dressed respectively.

Spread over 5 days, the objective of this Innovation week was to encourage students to come up 9. “GBC - Global Business Contest” was organised with social innovation ideas and implement them, on 8th November, 2017. This was an academic acto create sustainable social impact. Support and tivity especially designed for IILM’s Under Graduguidance was provided on a day-to-day basis, to ate students. The contest sought to bring togetheach group. The social entrepreneur Mr. Gauarv er the sharpest young minds to take on the heat of Mehta, Founder and CEO of Dharma Life, a Forbes the global business quiz. It tested the participants’ Featured social acumen enterprise dediabout the cated to poverty global alleviation through businessrural entreprees and neurship, gave the the parstudents some ticipation examples and orishowed ented them to the their joyexpectations from ful exuthis week. The stuberance dents were given for the the choice to sesame. The lect their area of winners of work from various Students attired in traditional clothes for Ethnic Day at IILM the event categories ranging got Cash from livelihood, prizes and education, digital literacy to health, hygiene, and their names are Sarthak Chhatwal (SBS Stage 1), sanitation to access to clean energy, food, and nuAditya Choudhary (SBS Stage 1) and Ashwin Yenitrition. galla (UOB Stage 3). Mohita Mahajan of SBS Stage 3 had coordinated the event efficiently and gained The students worked with their mentors from a Certificate of Appreciation for the same. the Entrepreneurship Development Centre (EDC) Team at IILM, to put their social ideas on paper

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Campus News Gurgaon

Indepence Day Celebrations

under slavery of some low activties and it’s the right time to wake up from this and make our country as our freedom fighters had wanted.

This was concluded with the breaking of the The “Matki“broken by a girl, together with her peers to celebrate the festival of Janamasthmi Nonetheless the numbers of group dances performed were much energetic and make the audiences flavour-gasted at the occasion with a fusion of songs to celebrate both the occasions. Janmashtmi at the day of independence reflect the message that as Lord Krishna in Dwapar Yuga came to save the world from Demonic dominance, in the same way great warriors of Indian impedance sacrifices their life to up birth the free and prosperous India.

IILM Community cherished the event and looked forward to make India a better and best Independent India as at the stroke of this midnight hour, two of the most wonderful events were celebrated - Lord Krishna’s birth as well as the birth of a new country! Jai Ho!

Independence Day and Janamastmi Celebrations 15th August 2017 was auspiciously special this Blood Donation Camp by Yuva Goonj in Collabotime for more than one reason. This year had Lord ration with Rotary Club Gurgaon On the Occasion Krishna’s Birth and Independence Day both falling of World Suicide Prevention Day, 8th Septemon the same day! ber, 2017 a blood donation camp was organized 2017 is the year witnessed as beautiful festive fuby Yuva Goonj –NGO Club of IILM Institute for sion of our country’s Independence essence with Business and Management, Gurgaon in collabthe holy fragrance of Janamstami all over India. oration with Rotary club Gurgaon, unit of rotary 15th August, 1947 is one of the most memorable blood bank and social services. It began at around days for all the Indians around the globe, as on 10:30am and continued up to 3:30pm, with a this date our country got independent. steady stream of donors throughout. The venue A collective number of cultural activities were orwas abuzz with young IILM students sitting with ganised at the occasion of Independence Day on each other, happy to be able to play their part in 14th Aug in campus of IILM Gurgaon by Utsav – lending a helping hand to people in the region.

The Cultural Club. Not only did the Fresh Batch Making it more enthusiastic Faculty and Staffs of PGDM 2017-19 participate with all gust and of IILM Community participated and donated the fervour but the preceding batch students and unblood for the noble cause of society. It was great dergraduate students were on a high extol for the to see people more than pre-registration numbers occasion. appearing at the venue, which stretched and enFollowing are some of the key highlights of the couraged our will to contribute and participate event that left the magic spell bound: more for social cause. Core Volunteers team com Since the day coincides with Janamasthmi the event was provoked by the mellifluous performance by Rahul and Shefali Mittal reciting the song Ashutam Kesavam Krishna Damodaram with Sunit Raj on the guitar. Himanshi, PG1 paved the patriotic wave by singing Vande Mataram with all respect and love for our motherland.

The cherry on the cake was the Nukkad Natak on the Nirbhaya case. It provoked the Blood Donation Camp sleeping humanity in ourselves and made us prising students from PG1 and PG2 together with realise that independence in our thinking is still

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rotary staff and doctors ensured that everything was healthy, hygienic and properly done with correct timing. Donors were provided with eatables including banana, apple, juice and biscuits.

It was great to have Mrs. Malvika Rai, Chairperson of IILM Institute at the Venue. It was privileged to have her presence and nonetheless it morally increased our passion towards social work. The samples were carefully sealed and transported away. Donors were provided with Rotary Club Blood donation certificate and a small token of appreciation as Club Coffee Mugs for enthusiastic participation. Throughout the day, there were

Blood Donation Camp

smiles and laughter all around - a true embodiment of what we believe in - selfless service with a smile.We thank all our volunteers and IILM community for coming forward and serving for this noble cause.

Dandiya Raas 2017 The auspicious festival of Navratra’s was celebrated beautifully at the campus with ‘Dandiya Raas 2017’. The event was organized by Utsav - The Cultural Club where the students, faculties and alumni participated with full enthusiasm.

The evening began by offering prayers to Goddess Durga. The melodious singers from PG-1 sang a beautiful hymn while the faculty, staff members and the students joined in for the aarti to revere Amba Mata. The hosts of the evening Harbind Ranhotra, Rishabh Saxena and Alisha Midha kept the audience engaged and brought the faculty and staff members with their Dandiya sticks to kick start the event. The alumni participated throughout the event. The PGDM batch of 2016-18 and 2017-20 along with the UG students came together with enthralling dance performances. The evening could not be completed without the beats of the DJ that got the crowd swaying to the music.

The scrumptious Navratra food was enjoyed by all present at the event while the ‘Wall of Fame’ became quite the attraction, which got our students guessing the name of alumni. The Rain Gods truly blessed us with times to cherish for a lifetime.

CARPE-DIEM 2017-18 Topic: Business Analytics ONCE YOU STOP LEARNING, YOU START DYING! Following this philosophy, IILM always keep on organising workshops by experts to share their knowledge and wisdom with aspiring managers.

IIM-Calcutta organises its annual fest Carpe-Diem in Jan each year, and students from various B-Schools participate in workshops to get a chance to be selected to compete in final round. The 2 days’ workshop as part of an event known as Carpe-Diem was conducted at IILM, Gurgaon. Mr. Anirban Chakraborthy who is a Certified Analytics Professional, was here to tell us about what business analytics is? How Analytics help in various fields of work?

Being a part of the workshop Students learnt various new terms like: • Data warehousing • Introduction of Big Data • Structured Data vs. Unstructured Data • Who is Data Scientist?

• Predictive and Descriptive Business Analytics etc.

Also, students got a glance of the working of the statistical tools like “R” and “SAS”. As the workshop was about to get concluded, all the participants were divided in the teams of 5 each and each team was given a topic related to business analytics like “role of business analytics in the finance sector” etc. The teams were given ample time to prepare and then, present it in on stage Team Building A team building session was conducted on September 9, 2017 in the campus for the faculty and staff of IILM Gurgaon, with the primary objective of improving team skills, cohesiveness and reducing inter-personal conflict amongst the team members. It was a fun-filled session with games like tug of war, treasure hunt, theme play etc., which saw the enthusiastic participation of all. The session was designed and conducted by Dr. Sona Vikas, faculty at IILM. This session gave the team an opportunity to break the ice and get to know each other even more, and the bonding will go a long way in creating a positive work environment in the organization.

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Campus News Greater Noida Diwali Pooja – Diwali festival of lights was celebrated with splendor at the campus on 16th of October 2017. The campus was decorated with lights, flowers, candles, posters and there were Rangoli all round to celebrate the festival.

HR Conference 2017 - A day-long HR Conference on the theme “HR & Fourth Industrial Revolution: Dealing with people in the age of Artificial Intelligence” was organized in the campus on Saturday, 28th October, 2017. The conference covered a wide range of different horizons related to Artificial Intelligence in three sessions. The Chief Guest for the conference was Dr. Kamal Singh, Executive Director, UN Global Compact Network and Mr. Satyakki Bhattacharjee, Executive Council and CPO, ABP News was the Keynote speaker.

Workshop on Energy Conservation by PCRA - A one day workshop was conducted on 08th November 2017 as a part of “Institutional Training Program” on Oil and Energy Conservation held at the institute campus. The training was organized

by Petroleum Conservation Research Association’ (PCRA). During the training, the instructors Mr. B.V. Raisinghani and Maj. K.M. Ranjan talked about products and services that help customers effectively meet their manner. A certificate of participation was also awarded to the participants.

Heels on Fire: Sports Going with the statement “Learning and practicing business theories is not enough for a holistic manager, there is learning beyond curriculum”; a manager needs to have skills like teamwork, interactions, networking and communication. Keeping this in mind the ‘Heels on Fire’ the sports club organized several activities for the 1st and 2nd year students, these includes badminton, tug of war, throw ball and football tournaments. The events witnessed huge participation. Winners were awarded with certificates and medals.

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we believe at IILM and organized a cricket tournament. The matches were organized between Seniors and Juniors, which was held for Three days from 06 October to 08 October.

Christmas Celebration– Students gathered to celebrate the festival of spreading happiness, joy, and love on 23rd December, 2017. On the day of Christmas celebration, we vowed to shred the evil of loneliness and selfishness and break the doors of ego and open our arms to all. Students from the Father Angels School came to share the significance of Christmas and sang some melodious Christmas Carols for us. Santa Claus came and distributed gifts to the children followed by cake cutting ceremony and delicious snacks.

Career Trek- Nothing ever becomes real till it is experienced”- John Keats An industrial visit to Mother Dairy, Patparganj, Delhi was organized on 18 December, 2017 for the students of PG-1accompanied by Prof. S. K. Singh. This plant deals in production of about 10 Lacs litres of token milk distributed in Delhi & NCR on daily basis. The students were welcomed by Engineer-in charge who also gave a presentation on the working & vision of the company. The students were shown some adulterant tests, cleaning of milk transport tankers & large SILO containers.

They also showed fully automatic and human operated cleanser, homogenizer and pasteurizer

Cricket Tournament - In today’s time when life has become so stressful, sports Sports event organized for the PGDM students and games have just not become a getaway for recreation, but it also has imparted valmachines. Finally on the completion of visit, the ues like discipline, responsibility, self-confidence, students were given factory made refreshments. sacrifice and accountability. This is exactly what

Student Article

10 Lessons From My Time At IILM

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It has been a long journey – from being accepted into one of the top business schools in India to taking flight into the world of corporate administration. My time at IILM, however, has been worth every moment.

Today as I sit down to compile the top 10 takeaways, the most important lessons I have garnered from my time at IILM, I realize that these are not merely components of entrepreneurship courses but are life lessons that I shall carry with me.

Follow your passion: Leadership is the ability to share your vision, your enthusiasm for your team, guiding it to success. It is only when you are passionate about your own goals can you hope to inspire others; and only with this dedication to your dreams can you leave a lasting impact.

People are precious: One of the greatest lessons I have learnt at IILM is that it is people that we work for and work with. Placing the people ahead of our goals and challenges will make work a very fulfilling experience and the success worthwhile.

You can make a difference: One single person, a lone voice, one revolutionary idea, a moment of brilliance – that’s all it takes to change the way things have always been. Being different is a result of courage, though. Cultivate that courage.

Step out of your comfort zone: Staying with our feet firmly planted on the ground may sound practical but that is not the way to achieve any breakthroughs. Only aiming high, taking risks, pushing ourselves to go beyond your comfort zone, and trying creative solutions to challenges shall help us achieve the success we seek.

Great execution is as important as a great idea: Working on creative solutions, customizing products and processes, breakthrough ideas – none of them are worth much unless we dedicate ourselves to flawless execution. Focus and pay attention to details.

Seek diversity: Birds of a feather may flock together but it is only diversity that will provide a team, an organization with the skill sets that are required to get a rounded

perspective of any situation and to work on an effective solution to any challenge.

Work on your empathy: At business school, there is a great deal of emphasis on developing soft skills. At IILM, however, we learned to take people-centric management further by working on our empathy factor. This alone will give us a winwin outlook.

Never stop learning: This in itself is the greatest learning. Make “Stay Foolish, Stay Hungry” your mantra but also stay open to learning that comes from unexpected quarters. Knowledge is not a function of qualification or even experience. Appreciate the critic and the skeptic for their ability to show you your weaknesses.

Take nothing for granted: Getting caught up in the dynamics of the corporate world, in our work, in designing and sustaining creative enterprises, we often overlook the need to be prepared for exigencies. Effective handling of crisis situations is just as important as administering business solutions.

Think big: Through my time at IILM, my mentors and peers helped me look at the larger picture.

Clichéd as it may sound, our business enterprises must fit into the global scheme of development.

Thinking big alone will help us achieve phenomenal success.

-Rudrajoy Banerjee

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Student Article

My Global Study Tour at ISM, Germany IILM Undergraduate Business School offers a view and experience of a big World beyond the Horizon. To be in sync, with the Global vision of providing Economy with Responsible Entrepreneurs in today’s time. IILM gives the first-hand experience about multi-lingual cultures, organizations, and business practices around the world. All this encapsulated in a mandatory 3 weeks Global Study Program at Germany or Canada or Finland, to choose from.

Global Study Programs are also designed to strengthen student’s knowledge, skills and attitudes to create economic and social wealth everywhere. Giving a sense of living in harmony with the environment and becoming self-reliant in the known and unknown circumstances.

One of the options under Global Study Program offered to the students is in association with International School of Management (ISM), Dortmund, Germany.

On the 6th of August 2017, 35 students along with two faculty members, from both Lodhi Road and Gurgaon Campus boarded Lufthansa flight for Frankfurt, Germany to reach ISM. Modules taught consisted of “Advance Strategic Management” and “Entrepreneurship and Innovation”. Each set of Module is designed keeping in mind the fundamental importance of business learning. IILM students are required go through a well-planned and structured format of the conduction of the modules as per ISM curriculum. The teaching methodology applied during the program takes place in the shape of Interactive Classroom Teaching, Numerous Presentations, Harvard Case Study Sessions and much more. The icing on the cake was when Professor Kamran was happy with the students that he provided an additional teaching class on the subject “Design Thinking” which is certainly the next big thing in the industry.

This three weeks program was a blend of high standard teaching, Industrial visits to DASA and WILO, and Cultural interaction. Prof. Qeis

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Kamran is a person with vivid knowledge and vast experience, teaching students about What could be there rather than What is there. Our student Coordinator, Jana Dargel from ISM was kind enough to make our stay comfortable.

German Culture is about People being hard working, sincere, honest and punctual. They are very helpful, warm and welcoming to the visitors to their Country. During the week ends and spare time, we traveled across Europe. People we came across were very helpful, even when they didn’t know the way they used their Google Map to guide us. Some of the places the students planned and visited on their own, included Berlin, Paris, Praha, Zurich, Amsterdam, Brussels and Spain. It was overall Personal as well as Social skills development 3 weeks program.

To Conclude I would say; “Thank you IILM for giving me this golden opportunity to learn and experience the world beyond IILM campus and across the Continents. Global Studies by far has been one of my most delightful experiences. From cross-cultural diversity to different business trends and challenges, I learned an essential side of business studies. Faculty and Friends – they all made my Global Study Tour worth cherishing for life.”

-Surbhi Dhasmana

Alumni Profile

Mr. Karun Varma IILM Batch 1994-96

Executive Director – North, Office Business, DLF Real Estate I Client Experience I Revenue Maximization

Passionate about building and sustaining client relationships by offering innovative and customised real estate solutions and competing for market leadership, Mr. Karun Varma has worked in renowned organizations like Jones Lang LaSalle and Cushman & Wakefield.

He is presently associated with real estate giant DLF, as Executive Director – North for Office Business. Mr. Varma spent earlier years of his career in various Indian and multi-national real estate firms, primarily focussing on sales function. Mr. Karun Varma has demonstrated capabilities to deliver a superior client experience, consolidating operations to deliver growth across multiple service lines and maximizing revenue of the south region, a major market for real estate business. Mr. Karun Varma is an IILM graduate from the 1994-96 batch, post which he also acquired a management degree from Harvard Business School, in the year 2010. Mr. Karun Varma has recently joined the Board of Governors at IILM.

Ms. Ankita Arora Alumni of 2008

Customer Intelligence Specialist, Hike Messenger

She is currently working with Hike Messenger as Customer Intelligence Specialist. Ms. Arora is a highly motivated individual an is enthusiastic to learn and excel. Excellent written and Oratory skills are her asset. She loves to take up challenges and surpass her own expectations. Prior to her association with Hike Messenger she has worked with prestigious institutions like Educomp, Manya Education. She also has a Masters degree in Food Science and Nutrition from Banasthali University to her credit

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