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Membership Resource Packet

Our Exclusive Company Sponsors

Partner Sponsors

Industry Supporting Sponsors American Risk Management Resources Network LLC Badger Mutual Insurance Co. Bedford Underwriters Ltd. Berkshire Hathaway GUARD Insurance Companies CapSpecialty Chubb Group Of Insurance Cos. Cincinnati Insurance Co. Compass Specialty Risk Continental Western Group Dairyland Auto & Dairyland Cycle Erickson-Larsen Inc. Erie Insurance Group

Frankenmuth Insurance Germantown Mutual Insurance Co. Grand General Agency Grinnell Mutual Reinsurance Company Hastings Mutual Insurance Co. ICW Group J.M. Wilson League of WI Municipalities Mutual Insurance Markel Specialty Commercial Midwest Family Mutual Insurance Company Mt. Morris Mutual Insurance Company Nationwide

Vendor Supporting Sponsors Emergency Fire & Water Restoration LLC FGS the Restoration Company Gates Auto Body Imperial PFS Insurance Concepts In Motion Inc. Insurance Marketing Group of Wisconsin, Inc.

Midwest IT Nohre & Co. Premium Assignment Corporation Service Master Restoration/Superior Construction Trilogy Health Solutions

Pekin Insurance Co. Risk Placement Services Selective Insurance Company of America Sheboygan Falls Insurance Co. SIAA Specialty Lines Underwriters Inc. State Auto Insurance Cos. United Fire Group United Heartland Western National Mutual Insurance Westfield Insurance Willis Programs

Who we are . . .

We Are Independent...Together As independent agents together, our strong membership establishes us as one of the leading member associations in the state. The IIAW provides the tools, knowledge and protection to serve your clients effectively and build a successful agency. Serving over 5,000 agency members at over 600 locations, in addition to 76 supporting companies, we are the largest and most influential independent insurance agent association in Wisconsin. With our national association the Independent Insurance Agents & Brokers of America (IIABA), our broad grassroots network helps us stay on top of and one step ahead of what’s important to independent agents today. The Big “I” offers what agencies need to succeed in today’s rapidly changing business environment We are a(n): • Business Builder • Advocate • Thought Leader • Partner for the Future

The IIAW is Proud to Partner With

Visit us online at

Proud Sponsors Of

Exclusive Insurance

Services and Products


Agency Operations & Risk Management Services Errors & Omissions and Cyber Liability Coverage E&O - As a Big “I” member, professional liability is just one of your significant member benefits. Designed by and for agents, our E&O policy includes essential features that provide solid coverage. Furthermore, the program is administered locally by the professional staff of the IIA of Wisconsin. This means we’re familiar with the competitive E&O environment in our region. Our risk purchasing group allows us to provide “members only rates” for the best possible pricing. We offer state of the art Errors and Omissions Loss Control seminars that help your agency stay ahead of E&O claims trends and qualify for BIG discounts. We have a risk manager on staff to assist your agency. Cyber - The IIAW has partnered with Arlington/Roe & Co., Inc. to offer an exclusive discounted program through Beazley to help protect their agencies from information security breaches. This program is a holistic risk management process that will help train your staff on privacy compliance in addition to handling data breach notification and third party suits.

A Business Builder Brand Awareness and Community Involvement Trusted Choice® & - Created through an alliance of the IIABA, Trusted Choice®, the IIAW and key insurance carriers, is a powerful industry initiative to expand the national visibility of independent agents to online consumers, enhance consumer appreciation of the independent agents’ value proposition, and advance the independent agents’ expertise in online marketing. The Trusted Choice co-brand offers a way to brand with and gain access to statewide and national advertising campaigns and marketing reimbursement dollars. Our partnership with the Green Bay Packers Radio Network has been instrumental in spreading the word about Trusted Choice independent insurance agents. Community - Supporting the local efforts of our member agencies, the IIAW is committed to strengthening our community outreach throughout Wisconsin with valued partnerships including: • USO of Wisconsin • Make-A-Wish Wisconsin • UW-Oshkosh, Center for Insurance and Risk Management • American Heart Association of Wisconsin • IIA of Western and Northwestern Wisconsin

An Advocate Government and Regulatory Affairs Our Government Affairs team has been on the frontlines of many important legislative issues advocating for the continued role of independent agents and regulations favorable to the industry. We are competing against powerful and influential groups that do not share the industry’s interests. The IIAW partners with Lee Government Relations to give us a strong voice inside the Capitol that advocates for the independent agency system. Our active political giving campaigns, especially the Insuring Wisconsin Growth Fund Conduit, is an important tool to give us access to key legislators. Your industry expertise is vital to educating our state and national legislators. Whether it‘s in state Legislature or the insurance commissioner‘s office, on Capitol Hill or with carriers, the Big “I“ works to protect and promote the independent agency system through common sense, pragmatic initiatives including: • Year-Round Capitol Influence through Government Affairs • Day on the Hill Event • Legal Advocacy • Voice in the Media • Nationally Recognized and Award Winning Government Affairs Representation

Join today at

Grow With Us Industry Collaboration and Networking Opportunities

The Thought Leader Education, Training and Professional Development

The Big “I” creates original content daily—information that helps agents sell more efficiently and effectively. From whitepapers and research to print and online content, Big “I” agents have a wealth of resources at their fingertips to help them run a better agency. Resources include: • Groundbreaking Research • Access to Legal and Accounting Insurance Experts • Innovative Education and Training • Virtual University • Partnership with the UW-Madison School of Business • Online New Hire Training through New Level Partners • Useful and Practical Publications from MarshBerry, the IIABA and more

Partner For The Future The Big “I” is building a strong future for the independent agency system by attracting new talent to the industry and cultivating a better educated and more diverse workforce. • Project InVEST - Financial Literacy and Future Talent Generator • Leadership Development Program • Access to Perpetuation and Agency Valuation Experts

The Big “I” believes in strength in numbers. Our sponsors are committed to helping you succeed and grow your business. Once you join our Association, you will be welcomed and encouraged to use our services, attend our events featuring nationally renowned speakers and top industry experts, and serve on our committees. Helping you grow your business is our number one priority. Our innovative and industry leading events and networking opportunities include: Day On The Hill - March IIAW Annual Convention - May Sales & Leadership Conference in Partnership with the UW Madison School of Business - July Fall Planning - September UW-Madison Professional Development Programs and other timely and relevant Conferences and Seminars

Independent Insurance Agents and Brokers of America The IIABA is the nation’s oldest and largest association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Your IIAW membership automatically provides you with membership in the IIABA. Benefits of IIABA Membership include: • Leading technical insurance and agency management information • Advocacy on issues that matter — in state legislatures or on Capitol Hill • P  erpetuation through student education programs and young agent leadership development • Access to flood insurance programs • Exclusive online market access • Creating public awareness • Benchmarking using the Best Practices Study and Agency Universe Study

For more information about our member benefits, please see the additional inserts in the pocket of this folder.

IIABA Member benefit

Agents’ E&O Insurance & Risk Management Program ̤̤ 50 Years experience protecting your business, reputation, and assets. ̤̤ Endorsed by the IIABA and all Big “I” state associations nationwide. ̤̤ Experience, partnership, and strong commitment make this Agency E&O program a benchmark in the industry. Experience - Stability - Expertise Compare the IIABA-Swiss Re Corporate Solutions Agents E&O Program and policy and see why our track record of experience, stability and expertise is second to none. Swiss Re Your E&O Corporate Carrier Solutions

Program Features

Continuously provided Agent’s E&O coverage since 1960’s with no prior market withdrawls

Admitted carrier with solid financial strength – “A+” by A.M. Best

We are the 30 year endorsed carrier for the IIABA and all Big “I” state associations nationwide

Highly experienced underwriting team dedicated to this program

In-house claims staff, primarily licensed attorneys, who are your resource to assist with any claim or potential incident

Our claims team partners with seasoned panel council well versed in agency law

Premium credit of 10% for E&O Risk Management class completion

Premium credit up to 20% annually with loss free experience

New Enhancements and coverages added to policy in 2016!!

Automatic Renewals for eligible insureds – No application required!

Flexible underwriting for independent insurance agencies of all sizes, including both P&C and L&H-only agencies

Member agents, like you, provide oversite and input through our PLC committee

Experienced State Association Program Managers assist with E&O questions and renewals

Prompt underwriting services, turn-around time, and policy delivery

Leader in policy innovation and solutions for unique and emerging agency exposures

Complimentary access to “E&O Happens” risk management website, an exceptional resource

Umbrella and EPL policies available

Various payment plans available to meet your needs

Competitive & stable premiums for all agency sizes

©2016 Swiss Re. All rights reserved.

Swiss Re Your E&O Corporate Carrier Solutions

Policy Highlights

Broad duty to defend even if claim or potential claim is groundless, false, or fraudulent

Broad definition of “Professional Services”

“Other Related Services” coverage includes but is not limited to the agency’s advertising, notary public, and carrier draft authority activities

Defense costs in addition to the limit of liability

Claims-made policy form with broad claim reporting provision

Ability to provide full prior acts coverage for acquired entities

Crisis Management Coverage(New) up to $20,000 per policy period

Insolvency coverage included in policy for placement with carriers rated B+ or better by A.M. Best or carriers covered by a state guaranty fund

Aggregate or Each Occurrence deductible options available

Deductible Reduction Feature – Ability to reduce your deductible by 100% up to $25,000

First & Third Party Breach of Data coverage included in policy form

$25,000,000 limit capacity available

Catastrophe Extra Expense coverage limit of $25,000/$50,000 agg With options available up to $100,000/$250,000 agg

Subpoena coverage limit options up to $50,000

Regulatory Defense coverage limit of $60,000

Multiple Extended Reporting Period options are available

Expansive definition of Insured includes current and former employees, independent contractors, and leased or temporary employees

Reimbursement for loss of earnings or use of temporary staff due to attending depositions or trials provided at $750 per insured per day, max of $30,000 per policy period

Punitive and exemplary damages included where permitted by law

Personal Injury definition includes false arrest, detention, humiliation, libel, slander, and wrongful entry of a premise or dwelling

Optional coverage available for EPL, Real Estate E&O, Investment Advisor, Employee Benefits

Liberalization clause for broadened policy provisions

Insured’s consent required to settle any claim- see our liberal softened hammer clause

No contractual liability exclusion

Worldwide coverage

For more information on the E&O program and the features and benefits of the Swiss Re Corporate Solutions policy please contact your state administrator. Please refer to the policy form SP 4 584 for complete policy language. The above is for general informational purposes only. Please refer to the policy form for complete policy language. All policies are individually underwritten. If you have any questions, feel free to contact a Swiss Re Corporate Solutions representative. Insurance products underwritten by Westport Insurance Corporation, Overland Park, KS, a member of Swiss Re Corporate Solutions. Swiss Re Corporate Solutions offers innovative, high-quality insurance capacity to mid-sized and large multinational corporations across the globe. Our offerings range from standard risk transfer covers and multi-line programs, to highly customized solutions tailored to the needs of our clients. Swiss Re Corporate Solutions serves customers from over 40 offices worldwide and is backed by the financial strength of the Swiss Re Group. For more information about Swiss Re Corporate Solutions, please visit:

©2016 Swiss Re. All rights reserved.

IIAW Agency Member Benefits For more, go to Take Advantage of Everything your Membership in the IIAW offers! Membership in Wisconsin's Premier Association for Independent Insurance Agents entitles you to exclusive products and consultative services! The Independent Insurance Agents of Wisconsin and the Independent Insurance Agents and Brokers of America provides the tools, resources and knowledge to help you serve your clients effectively and grow your agency. We are your go to source for information for your business. We do the work so you don't have to. Our Value is Finding Your Solution. Just pick up the phone and call!

Business Solutions

! Consultative Services

! Big “I” National Flood Insurance Program

! InVEST Program

! Big “I” Markets

! Best Practices

! Virtual Risk Consultant

! Big “I” Retirement Services for your Agency

! Agency Universe Study

! Big “I” Employee Benefits Program

! Market Share Report

Insurance Products and Services

! Swiss Re Errors & Omissions Insurance Program

Risk Management Services

! Errors and Omissions Loss Control Seminar

! Free Legal advice pertaining to potential claims

! E&O Happens Website

! Free legal documents and disclaimers

! Claims Prevention Resources

! Mock E&O Trials

! Access to Wisconsin’s Top Defense Attorneys

! Survey of Agents E&O Litigation

! Mergers and Acquisition, Personal Lines and Commercial Lines Checklists

! A practical guide to E&O Risk Management

! Sample Agency Procedures

! Training and Awareness Programs

! Monthly Articles and weekly e-newsletters

! Claims Assistance and Legal Loss Assistance Hotline

! Award winning Year-Round Capitol Hill (WI &DC) Government Affairs Representation

! IIAW Legal Briefs and Guidance

! Day on the Hill Events (WI & DC)

! Legal Services Hotline

! Legal Advocacy and advice

! Agency-Insurance Company Contract Review

! Special Legislative and Regulatory Publications, Seminars and Webinars

! State Political Giving Program- Insuring Wisconsin Conduit Fund and PAC

! Voice in the Media- Public Relations

! Federal Political Giving Program- InsurPAC

! Trusted Choice Co-Brand

! Digital Advertising

! Providing Support to: Make-A-Wish, USO-Wisconsin, MACC Fund, SFM Foundation, Trusted Choice Disaster Relief Fund, Independent Insurance Agents of Western and Northwestern Wisconsin

! Annual Convention

! Day on the Hill

! Sales and Leadership Conference

! Committee Opportunities

! Fall Planning Strategy Session


! Producer, CSR New Hire Training

! Best Practices Webinar Series

! Emerging Leaders Development Series

! National Conferences

! Online and Classroom CE

! Designations, and much more

Government, Regulatory, and Legal Affairs

Brand Builder

! Beazley Cyber Liability Insurance Program ! Philadelphia EPLI Program

! ! Advertising on Green Bay Packers Radio Network

Networking Events

Professional Development & Education

! Online Compliance Materials

! IIABA Memoranda and FAQs



V I S I T I I AW. C O M F O R M O R E I N F O R M AT I O N ! Exclusive $12,500

Partner* $3,995

Industry $895

Vendor $595

ADVERTISING & SPECIAL RECOGNITION Discount on advertising in Wisconsin Independent Agent (WIA) magazine



2 complimentary ads/profiles (one each) in spring and fall WIA magazines ($2,300 value!)


Logo on cover of spring and fall WIA magazines (2 total - $2,500 value)


Recognition as supporting company member in weekly Spotlight e-newsletter and WIA magazine after enrollment period (circulation of 650 agency principals)









Logo + ad/ profile




One day use of training room at IIAW headquarters (member price: $400)

2 free

1 free

50% off

25% off

Recognition in Membership Resource Packet





Publicity on and social media platforms





Press releases published in WIA magazine’s Members in the News feature Recognition in IIAW Membership Directory

Hyperlink to your website from and


IIAW CONVENTION - Annually in May Recognition as event sponsor on signage and digital and direct mail marketing

Logo 1st


1 free package

10% discount & discounted member pricing

Discounted member pricing

Discounted member pricing

VIP status and privileges


w/ committee service

w/ committee service

w/ committee service

Exclusive Company Sponsorship - highest level of recognition at convention and in all materials promoting the event


Opportunity to contribute door prizes to event





Recognition of hosting evening reception




w/ Silver sponsorship**

w/ Bronze sponsorship***

Opportunity to contribute to event





Exclusive sponsorship opportunities


Priority booth selection in exhibit hall tradeshow Tradeshow booth package - includes 2 full registrations ($950 value!)

LEADERSHIP CONFERENCE (Partnership w/ UW-Madison) - Annually in July Recognition as event sponsor on signage & digital and direct mail marketing

FALL PLANNING - Annually in September Recognition as event sponsor on signage & digital and direct mail marketing Opportunity to serve on IIAW committees and invitation to annual Fall Planning event with complimentary registration and accommodations







ADDITIONAL BENEFITS Attend January Board of Directors meeting which includes complimentary dinner (and accommodations) the night before with the Board and participation in a strategy session


Receive all print communications, including monthly WIA magazine





Receive all electronic communications including weekly Spotlight e-newsletter, EdZone, etc.





Member login and access to





Access to IIAW Membership Directory





Free posting to IIAW Career Center (job posting)





Discounted member pricing on prelicensing and continuing education classes





Opportunity to sponsor CE classes





ADDITIONAL SPONSORSHIP OPPORTUNITIES * Partner Level sponsors are automatically upgraded to Gold sponsors which includes the Leadership Conference and Fall Planning event ($1,500/each!). This is available to any insurance company or similar risk-bearing entity seeking affiliation with independent agents. In addition, these entities derive a majority of their revenue from non-retail insurance sales (e.g., E&S agencies, managing general agents, reinsurance intermediaries, etc.). ** Industry supporting company sponsors can upgrade to Partner Level or purchase additional Silver sponsorship of the Leadership Conference ($1,000!). This is available to any insurance company or similar risk-bearing entity seeking affiliation with independent agents. In addition, these entities derive a majority of their revenue from non-retail insurance sales (e.g., E&S agencies, managing general agents, reinsurance intermediaries, etc.). *** Vendor supporting company sponsors can purchase additional Bronze sponsorship of the Leadership Conference ($500!). This membership is for entities having affinity relationships with the insurance industry or with insurance agents (e.g., premium finance companies, automation vendors, adjusting firms, law firms, industry consultants, publishers, and TPAs).

Insuring Wisconsin Growth Fund Conduit What Is The IIAW Conduit? Like the IIAW Political Action Committee, the conduit is a voluntary donation that is designed to take our association to the next level in state government affairs advocacy. Unlike the PAC, donors contribute funds to their personal conduit account. What this means is that donors have complete control of how the funds are distributed. Our Government Affairs Committee will solicit individual donors for authorization to use a portion of their donation for a particular candidate(s). Conduit donors may accept or decline this solicitation. In addition, donors may direct the conduit to distribute their funds to any candidate of their choice at any time. Why Is The IIAW Conduit Important? Every day, legislation is introduced that could affect your business. Proposed legislation often includes increased reporting and additional requirements leading to unnecessary regulations of our industry. In some cases, we support legislative initiatives and work with legislators to gain passage of favorable measures. We are protecting the role of agents moving into the future. Why Should I Donate? Collectively, our resources result in sizable contributions that give our Association increased visibility and credibility. Legislators will remember who we are and take the time to listen to our concerns. They may even champion our cause. By no means do political contributions buy votes; they instead open the door for the IIAW to have our voices heard loud and clear on issues that are important to us. IIAW Conduit Member Benefits Member benefits include: • • • • •

Invitation to exclusive reception with legislative leaders during the biannual Day On The Hill. Insuring Wisconsin Conduit lapel pin. Legislative pocket directory. Opportunity to represent the IIAW at legislative events and fundraisers. Recognition in IIAW publications and Association events.

Donate ONLINE Today!

IIAW Conduit Donation Form INSURING YOUR VOICE IS HEARD IN THE CAPITOL! Please indicate if you would like to make a one time payment or recurring monthly contributions (until canceled).

• • • • •

Governor’s Club Senator’s Club Representative’s Club Cabinet Member Other Amount

___$500+ ___$250 ___$100 ___$50 ___$___

or ___$42 a month or ___$21 a month or ___$9 a month or ___$5 a month or ___$__ a month

All fields required and must be reported to the Government Accountability Board: Name: _______________________________________________________________ Agency: ______________________________________________________________ Title:_________________________________________________________________ Business Address:______________________________________________________ City, State, Zip: ________________________________________________________ Phone: __________________________________E-Mail _______________________ Home Address: ________________________________________________________ City, State, Zip: ________________________________________________________ I authorize the IIAW to publish my name in IIAW publications as a IIAW Conduit contributor: YES or NO (circle one) NO CORPORATE CHECKS OR CREDIT CARDS We accept personal VISA, MasterCard, checks, and ACH withdrawals ACH Donation: Account #___________________ Routing #____________________ Bank Name:__________________________________________________________ Credit Card Donation #:_______________________________Exp. Date: __________ Billing Address:________________________________________________________ Cardholder Signature:___________________________________________________ Please make check payable to: Insuring WI Growth Fund Conduit Mail to: IIAW, 725 John Nolen Dr., Madison, WI 53713 Questions? Call 608.256.4429 IIAW Conduit contributions or gifts to a political action committee are not deductible as charitable contributions for income tax purposes.

Donate Online at

What Would  You  Do  If  Your     Agency  Had  A  Data  Breach?  

80% of  businesses  fail  to  recover  from  a  breach  because  they  do  not  know  this  answer.    Responding  to  a  breach  is  a   complicated  process  that  requires  the  assistance  from  many  different  professionals.    Failure  to  notify  the  effected  individuals   “without  unreasonable  delay”  could  cost  your  agency  up  to  $1,500,000  in  fines  from  government  agencies.    Add  this  to  the  $200,000   average  cost  to  comply  with  notification  laws,  the  legal  liability  and  the  reputational  harm  caused  by  the  breach  and  you  can  quickly   see  how  this  exposure  can  be  devastating  to  your  agency.    

Independent Insurance  Agents  of  Wisconsin  has  partnered  with  Arlington/Roe  &  Co.,  Inc.  to  offer  our  members  an  exclusive   program  to  help  protect  their  agencies  from  information  security  breaches.    This  program  is  a  holistic  risk  management  process  that   will  help  train  your  staff  on  privacy  compliance  in  addition  to  handling  data  breach  notification  and  third  party  suits.    This  program   offers  the  following  benefits:    

• • • • • • • • • •

Available To  IIAW  Members  Only   No  Encryption  Requirement   HIPAA  Compliance  Tools   Step-­‐By-­‐Step  Procedures  for  Compliance   Newsletters   Data  Breach  Coach  To  Help  With  Notification   Forensic  Investigators   Privacy  Counsel   Call  Center   Credit  Restoration  Services  

• • • • • • • • • •

Up To  50%  Off  Premium   IIAW  Members  Are  Pre-­‐Qualified  For  Enrollment*   On-­‐Line  Compliance  Materials   Staff  Training  Programs   Expert  Support  On-­‐Line   Regulatory  Fines  and  Penalties   Public  Relations  Firms   Notification  Costs  Outside  Limit  of  Liability   Credit  Monitoring   Security  &  Privacy  Liability  

*Some restrictions  apply.  Agencies  over  $5M  in  revenue,  over  50%  benefits  or  with  prior  losses  need  to  be  underwritten.  

To Bind:   1.  Choose  the  option  number  and  premium  from  the  chart  on  the  left.    Make  check  payable  to:  Agents  Assistance  Corporation   2.  Complete  the  application  and  addendum  attached.   3.  Attached  check  to  app/addendum  and  mail  to:  Agents  Assistance  Corporation,  725  John  Nolen  Drive,  Madison,  WI  53713    

Companies with  revenues  less  than  $1,000,000     Option  #1   Limit  of  Liability  Agg.   Notification  Limit     Legal,  Forensics  &  PR  


(outside limit  of  liability)   Notification  Threshold  


Security &  Privacy  Liability   Regulatory  Def.  &  Penalties   PCI  Fines  &  Penalties   Website  Media  Liability   Cyber  Extortion   Data  Protection  Loss  and  Business   Interruption  Loss  

Premium less  than  50%  benefits  


Option #2  

Option #3  


25,000 records   $250,000  



50,000 records   $500,000  

100 records  


100,000 records   $1,000,000  

100 records  


100 records  

$250,000 $250,000   $250,000   $250,000   $250,000   $250,000  

$500,000 $500,000   $250,000   $500,000   $500,000   $500,000  

$1,000,000 $1,000,000   $250,000   $1,000,000   $1,000,000   $1,000,000  




If  you  would  like  additional  information  or  if  you  have  questions,  please  contact  one  of  the  people  below:  

IIAW Director  of  Agency  Services   Meggen  Gagas   P:  608.210.2975  

IIAW Program  Administrator   John  Immordino   P:  800.878.9891  Ext:  8732  

Data Breach  Program  Pricing   Premium  Includes  WI  SL  Taxes  

Companies with  revenues  from  $1M  to  $2M     Option  #1   Limit  of  Liability  Agg.  

Retention Notification  Limit     Legal,  Forensics  &  PR   (outside  limit  of  liability)   Notification  Threshold   Sublimits   Security  &  Privacy  Liability   Regulatory  Def.  &  Penalties   PCI  Fines  &  Penalties   Website  Media  Liability   Cyber  Extortion   Data  Protection  Loss  and   Business  Interruption  Loss   Premium  less  than  50%  benefits  

$500,000 50,000  records   $500,000     $500,000   $500,000   $250,000   $500,000   $500,000   $500,000  


100 records  


Option #2  

Option #3  



50,000 records   $1,000,000  


100 records  

$2,500 100,000  records   $1,000,000   100  records  

$1,000,000   $1,000,000   $250,000   $1,000,000   $1,000,000   $1,000,000  

$1,000,000   $1,000,000   $250,000   $1,000,000   $1,000,000   $1,000,000  



Option #2  

Option #3  



Companies with  revenues  from  $2M  to  $3M     Option  #1   Limit  of  Liability  Agg.  


Notification Limit     Legal,  Forensics  &  PR   (outside  limit  of  liability)   Notification  Threshold   Sublimits   Security  &  Privacy  Liability   Regulatory  Def.  &  Penalties   PCI  Fines  &  Penalties   Website  Media  Liability   Cyber  Extortion   Data  Protection  Loss  and   Business  Interruption  Loss   Premium  less  than  50%  benefits  

$500,000 50,000  records   $500,000     $500,000   $500,000   $250,000   $500,000   $500,000   $500,000  


100 records  


50,000 records   $1,000,000  


$2,500 100,000  records   $1,000,000  

100 records     $1,000,000   $1,000,000   $250,000   $1,000,000   $1,000,000   $1,000,000  

100 records     $1,000,000   $1,000,000   $250,000   $1,000,000   $1,000,000   $1,000,000  



*   Companies  with  revenues  of  $3M  or  greater  should  contact  Meggen  Gagas,  IIAW  Director  of  Agency  Services,  for  more   information:            

IIAW Director  of  Agency  Services   Meggen  Gagas   P:  608.210.2975  

IIAW Program  Administrator   John  Immordino   P:  800.878.9891  Ext:  8732  

Want more information?











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Harness the full power of at a discounted price.*



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Agency Nation Discount Want more information? 855.372.0075



MARKETING REIMBURESEMENT PROGRAM Create An Optimal Brand Experience Trusted Choice®

will pay you to enhance your brand. We will reimburse a portion of expenses incurred in 2017 by Trusted Choice agencies in cobranding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo, link to the Trusted Choice website and Pledge of Performance. Available for all agency locations who have not been reimbursed for a digital upgrade in 2016. All agency members can be reimbursed up to $500 for the tier 2 digital update as a one-time reimbursement. All funds reimbursed are on a first come first served basis. New members or first time users of the MRP can be reimbursed up to $1250 if they take advantage of both tiers 1 and 2.

Tier 1

Available for new members and first time MRP users only. The MRP will reimburse up to $750 for use of the Trusted Choice logo on any consumer-focused items. All agency locations will be reimbursed at 50% of the invoice amount, up to a $750 maximum reimbursement per member location. This includes, but is not limited to, Freedom Campaign ad materials, promotional items, original advertising (non-Freedom campaign ads), or collateral items like business cards or stationery. Reimbursements will be made at 50% of the invoice amount, up to $750 max reimbursement.

Tier 2

Available for all agency locations who have not been reimbursed for a digital upgrade in 2017. All eligible agency locations will be able to be reimbursed up to $500 for a digital upgrade using a web developer/vendor. This will include updates to an agency’s website, social media, or mobile app.

or visit to apply today

2017 Trusted ChoiceŽ Marketing Reimbursement Program (MRP) Guidelines In order to deliver the brand experience to your customers consistent with Trusted Choice, Trusted Choice will reimburse a portion of expenses incurred in 2017 by Trusted Choice agencies in cobranding advertising and marketing materials; and in creating or updating a digital presence to include the Trusted Choice logo, link to the Trusted Choice website and Pledge of Performance. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts. Reimbursement will only be made for use of the Trusted Choice logo (not the IIABA association logo, which looks very similar). All reimbursements will be made per the tiered schedule below. There are four guiding principles of the Marketing Reimbursement Plan: Allows for any activity involving the Trusted Choice logo in external messaging with consumer impact for new members and first time MRP users; and for an updated digital presence for all members. The application must provide reasonable documentation that an expense was incurred and paid. The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice brand to consumers. The MRP will not reimburse ongoing expenses like website hosting/maintenance, directory listings, subscriptions to marketing services, expenses for yellow pages ads, or other phone book type advertising.

Tiered Reimbursement Schedule There are 2 levels of reimbursement provided by the MRP in 2017: Tier 1: Available for new members and first time MRP users only. The MRP will reimburse up to $750 for use of the Trusted Choice logo on any consumer-focused items. All agency locations will be reimbursed at 50% of the invoice amount, up to $750 maximum reimbursement per member location. This includes, but is not limited to, Freedom Campaign ad materials, promotional items, original advertising (non-Freedom campaign ads), or collateral items like business cards or stationery. Reimbursements will be made at 50% of the invoice amount, up to $750 max reimbursement. For Freedom Campaign ad materials and customizations email Freedom Campaign ad materials can be customized free of charge by Trusted Choice and returned to you ready for your vendor. Tier 2: Available for all agency locations who have not been reimbursed for a digital upgrade in 2016. All eligible agency locations will be able to be reimbursed up to $500 for a digital upgrade using a web developer/vendor. This will include updates to an agency’s website, social media, or mobile app. These must be updated in conjunction with the website and social media checkups that are offered by

Trusted Choice. The checkup is required, and suggestions will be made to the agency for website improvements. Website updates are required to include the Trusted Choice logo, Pledge of Performance, and link to the Trusted Choice website, in addition to the website checkup performed by Trusted Choice. Social media and mobile app updates need to include the Trusted Choice logo, in addition to the social media checkup. All Reimbursements will be made at 50% of the invoice amount, for expenses incurred specific to the update. Invoices for website hosting/maintenance are not acceptable for reimbursement. New members or first time users of the MRP can be reimbursed up to $1250 if they take advantage of both tiers 1 and 2. All eligible agency members can be reimbursed up to $500 for the tier 2 digital update as a one-time reimbursement. All funds reimbursed are on a first come first served basis. Trusted Choice reserves the right to deny any request for reimbursement that uses the Trusted Choice logo in a manner that is not consistent with the Trusted Choice Brand Style Guide or the guidelines of the MRP. Only the Trusted Choice logo is eligible for reimbursement from the MRP. To apply for reimbursement, a Trusted Choice Agency must submit to Trusted Choice: the completed reimbursement application form (on the next page of this document) the approved design proof/sample/picture of each of the materials to be reimbursed (in color if possible) invoice(s) or receipt(s) showing proof of payment All invoices must be dated in 2017. Applications can be mailed to the address on the form or emailed to Applications are considered in the order they are received. Allow a minimum of 8 to 10 weeks for processing, but be aware that it may take longer depending on volume of applications received at any given time. If you are unsure about an item or use of the logo, want to get pre-approval of an item or proof prior to printing, or need to check if your agency (or branch locations) is eligible for tier 1 reimbursement, email us at or call 800.221.7917.

2017 Trusted Choice® Marketing Reimbursement Program (MRP) Application PLEASE REVIEW THE GUIDELINES FOR REIMBURSEMENT, INCLUDING THE CHANGES FOR 2017 and COMPLETE ALL OF THE INFORMATION REQUESTED BELOW. TRUSTED CHOICE® WILL NOT CONSIDER ANY REIMBURSEMENT REQUEST WITHOUT ALL REQUIRED INFORMATION AND MATERIALS. RETURN: � THIS FORM, WITH ALL INFORMATION REQUESTED � APPROVED DESIGN PROOFS FROM THE VENDOR or SAMPLE/PICTURE OF ITEMS � COPY OF INVOICE or RECEIPT SHOWING PROOF OF PAYMENT (must be dated in 2017) DATE:_______________________ AGENCY NAME:______________________________________________________________ (Please print clearly the exact name that should appear on the check, as it appears in Trusted Choice®)

MAILING ADDRESS:_________________________________________________________________ CITY:______________________________________ STATE:_________ ZIP:____________ CONTACT:___________________________________________________________________ PHONE:___________________________ EMAIL:____________________________ TOTAL AMOUNT SPENT:_____________________________ REIMBURSEMENT AMOUNT SOUGHT:___________________________________ FOR TIER 2 DIGITAL REIMBURSEMENT PLEASE PROVIDE APPLICABLE WEB or SOCIAL MEDIA ADDRESS:___________________________________________________ Additional Comments:

Send in this completed form and all required supporting materials to: Trusted Choice®, Inc. Attention: MRP 127 South Peyton Street Alexandria, VA 22314 OR BY EMAIL TO: Applications are processed in the order received. We accept applications for reimbursement through February 2018, provided invoices are dated in 2017 – and if funds allocated to the MRP have not been exhausted.

Wisconsin Independent Agent and Spotlight E-Newsletter

Advertising Rate Card Readership 6,500 Wisconsin Insurance Agents & Their Employees 1,000 Supporting Companies and Their Employees 500 Others Including Advertisers and Associations

Big “I” independent agents are part of the largest insurance (property/casualty/life/health) marketing force in Wisconsin. Reach this important audience efficiently and effectively by advertising in Wisconsin Independent Agent magazine and Spotlight, our e-newsletter. You reach more than 5,000 Wisconsin independent agents, from the largest in the state to the smallest. Rates Full Page Covers (4-color only) 8.5" x 11" trim, .125" bleed, 8.25" x 10.75" live area Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $562 Inside Front Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $547

8,000 Total Readership

Inside Back Cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $547 Full Page 8.5” x 11” trim, .125” bleed, 8.25” x 10.75” live area . . . . . . . . . . . . . . . . . . . . . . . . $504

Discounts Color costs are nondiscountable. 15% discount to advertising agencies or 10% discount to a one-year contract of 12 insertions.

2/3 Page Vertical 4" x 9.75" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $369 2/3 Page Horizontal 8” x 6.75” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $369 1/2 Page Vertical 3.625” x 9.75” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300 1/2 Page Horizontal 7.5” x 4.75” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300 1/3 Page Vertical 3.25” x 9.75” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $227 1/3 Page Horizontal 8” x 2.75” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $227 1/4 Page Horizontal 3.75” x 4.875” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $192 Inserts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $562 Four-Color (any size) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$670 additional See back for deadlines, requirements and specifications for submitting your print ad.

IIAW Ad Contract

725 John Nolen Drive, Madison, WI 53713 P: 608.256.4429 F: 608.256.0170 The company or individual listed herein contracts for space with the following terms in Wisconsin Independent Agent, the monthly official publication of the Independent Insurance Agents of Wisconsin, and/or Spotlight, the IIAW’s weekly e-newsletter. Name of Advertiser: __________________________________________________ Contact: ______________________________________ Address: ____________________________________________________________ Phone: ________________________________________ City, State, Zip: _____________________________________________________________________________________________________ Advertising Agency (if applicable): ____________________________________________________________________________________ Address: ____________________________________________________________ Phone: _______________________________________ City, State, Zip: _____________________________________________________________________________________________________ Size of ad (circle one): 1/6 1/4




Full Page

Size of e-newsletter ad (circle one): 2” x .75" 2" x 2" 2" x 4" Pricing on reverse

For ____________ months, beginning with _____________________________(month), _______________ (year) Terms of payment: __________________________________________________________________________________________________ Special Instructions: _________________________________________________________________________________________________ Signature: __________________________________________________________________________________________________________ Please sign and email to We will sign and return your copy.

Wisconsin Independent Agent Print Magazine Specs

Wisconsin Independent Agent Magazine is published monthly and delivered in print and electronically. Issues are mailed at the beginning of each month.

Advertising Deadlines

Submitting Your Ads

The advertising deadline is the 5th day of the preceding month. (For example, an ad to be published in the May issue would be due on April 5th.) Neither the advertiser nor its agent may cancel after the deadline. No changes or insertion orders accepted after the space reservation deadline. If materials are not received by the deadline, publisher may repeat most recent advertisement or publish nothing, billing for space reserved.

The PDF/X-1A postscript level 2 files may be submitted by e-mail to

Ad Placement All ads, except reserved covers, will be placed at publisher’s discretion. Placement requests are considered but not guaranteed. Publisher reserves the right to reject or cancel any advertising for any reason.

Mechanical Requirements Printing: Sheet-fed offset Binding Method: Saddle-Stitch

Trim and Bleed Specifications Trim Size: 8.5"W x 11"H

When constructing ads, all graphics and photos should be saved at 300 dpi. Images taken from Web are 72 dpi, which is not acceptable for printing. Do not apply style attributes to basic fonts, instead physically select the font from your Font menu. Full-color pictures should be saved as CMYK. Please no RGB or spot colors. Test your color separations by printing them to a laser. If your output is not four pages, your ad will not print properly. Ads should be submitted in a high-resolution for print PDF file. PDF/X files work best for this. When creating files, make sure all fonts are embedded and outlined (no True Type fonts), and that bleeds and crop marks are selected. Please note on full-page ads that bleed, the bleed must be included in your page size before making the PDF. You may be charged if modifications are needed to your artwork. We will consult you prior to making any changes that will result in additional expenses.

Full Page Bleed: .125" out from trim size


Keep all live matter .125" in from trim size

To ensure that your ad runs properly, pleas submit a proof copy at 100 percent of the size as you wish it to run. For color ads, an accurate color proof will help ensure that we get the colors right. If no color proof is provided, we can’t be responsible for a poor color match. Proofs should be e-mailed to Eric Schwartz at

Spotlight E-Newsletter

2" x .75"

Ad Sizes and Prices


Our Spotlight e-newsletter is e-mailed weekly (about 50 times per year), usually on Wednesdays, to approximately 5,000 members. The ads are clickable and may be linked to your website or any site of your choosing. Ad sizes and rates are displayed to the right. With questions, contact Eric at IIAW at (608) 256-4429 or

2" x 4" $750

725 John Nolen Drive, Madison, WI 53713 Phone (608) 256-4429

2" x 2" $625

Agents Council for Technology Work smarter. ACT is always looking for ways to help agents work smarter, save time and market their services. With workgroups made up of agency, carrier and vendor representatives tackling issues such as mobile strategies, real-time, ACT creates white papers, offering agents guidance on everything from social media and carrier interface to securing client data.


Resources to Educate, Retain, and Perpetuate

Ron Berg,, Executive Director, ACT

Best Practices


Be better. The Big “I” Best Practices study provides a chance for all Big “I” members to learn from the top agencies across the United States. The comprehensive product line delivered via research, resource guides and webinars provides key strategies to help improve overall agency performance and increase agency value. Look to Best Practices in 2014 for a new perpetuation guide and webinar series as well as an updated customer service tool. Jennifer Becker,, Director of Education Programs

Be diverse. The Big “I” Diversity Task Force is charged with fostering and creating a profitable independent agency distribution force that reflects, represents and capitalizes on the opportunities of the diverse U.S. population. Find seven free webinars and implementation guides to help agencies create a roadmap for marketing to today’s consumer. Madelyn Flannagan,, VP Agent Development, Education and Research

InVEST Fuel the future. InVEST is an insurance education program in high schools and colleges that promotes insurance as a career opportunity connecting agents, brokers and carriers with potential employees. Opportunities are available to volunteer in one of the more than 520 classrooms. In 2014 InVEST will reach more than 18,000 students creating insurance savvy consumers and future recruits. Jennifer Robinson,, InVEST Program Director

Virtual University Find analysis. The Big “I” VU links agents to insurance research, coverage analysis, sample forms, court cases and white papers. With more than 2,000 searchable articles your employees have a wealth of knowledge at their fingertips. Have a tough question? The Ask an Expert service is like adding more than 50 insurance experts to your staff at no charge. Bill Wilson,, Associate VP, Big “I” Virtual University

Young Agents Lead the way. The Big “I” national Young Agents program encourages industry involvement, from opportunities to speak with legislators to sales, leadership and technology training. The Young Agents Leadership Institute is the annual gathering of the nation’s best and brightest. Let the Young Agents help you perpetuate your agency inquire about scholarship opportunities for the Big “I” Legislative Conference and leadership meeting. Susie Bonner,, Director, Agent Development & Marketing


CONTACTS Matt Banaszynski Executive Vice President 608.256.4429

Kim Kramp Financial Supervisor & Insurance Services Support


Eric Schwartz Communications Supervisor


Mary Morrison Administrator, Insurance Services


Katie Goswitz Events & Education Coordinator


Mallory Cornell Director, Risk Management


725 John Nolen Dr., Madison WI 53713 ! ! P: 608.256.4429 ! F: 608.256.0170

Matt Banaszynski

Executive Vice President O: 608-256-4429 F: 608-256-0170 Independent Insurance Agents of Wisconsin 725 John Nolen Drive Madison, WI 53713

Join today at


2017 Membership Resource Packet (updated June 30, 2017)  

Detailed information on membership in the Independent Insurance Agents of Wisconsin!