IIABL 2022 March Newsletter

Page 43

SCREEN TIME:

After nearly two years of pandemic-prodded digitalization, virtual sales proficiency presents an opportunity to stand out from the crowd.

Virtual Selling Is Your Ticket to Sales Success

Time to get over your Zoom fatigue. If you thought that selling insurance virtually was a temporary detour during the coronavirus pandemic, you have another thing coming— if you want to gain a competitive edge, that is.

Annemarie McPherson

For Daschle Larsen (pictured left), risk executive and principal of McKinneyOlson Insurance in Sioux Falls, South Dakota, his agency began selling virtually before the pandemic. “We started implementing a virtual selling strategy as a competitive advantage in our area a few years back," Larsen says. “When COVID-19 forced the remote and virtual discussions, we were already efficient in the space and were able to continue to hit the ground running." NOMADIC

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