PULSE
THE ART OF THE POSSIBLE TOP 3 WAYS TO USE DATA TO SELL MORE As consumer buying preferences have increasingly shifted online to online buying since the pandemic, data has become the most powerful sales tool in insurance. Companies are using data to drive their marketing, to tailor their front-end buying experience, use proprietary data to prefill and improve the customer experience, and send personalized communications to upsell and improve retention.
While the number of different ways to use data can (and have!) fill entire books, there are a few use cases that stand out. These are ways that leading agencies and MGAs are using to drive both their top and bottom lines in the right direction. We're going to take a quick look at these use cases--what they are, what's required, and how to use the data to make a big impact.
