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LOUISIANAAGENT
61% OF INDEPENDENT AGENCIES HAVE A DIGITAL STRATEGY, CLOUD ADOPTION RISING More agencies are following digital strategies and adopting customer service and cloud technologies, according to the Applied Digital Agency Survey As the industry pivots to new operating and servicing tactics following the pandemic, more agencies are creating and following digital strategies and an increasing number of agencies are adopting customer service and cloud technologies, according to the annual Applied Digital Agency Survey released last week by Applied Systems®. The survey results found that 61%
of all U.S. agencies have a digital strategy in place, with 56% of agencies focusing on implementing their strategies within one to two years—85% of agencies are focusing on implementing their strategies within one to five years. Within agencies' digital strategies, cloud technology is sweeping across the channel. Cloud technology is how 82% of agencies host their software in 2021. Year over year these numbers continue to climb, with a 9% increase in adoption in the past year alone. Companies with revenue of more than $25 million are the least likely to use cloud software, but still maintain an adoption rate of 60%. Meanwhile, mobile application use for employees is on the rise, the survey found. Up 13% from last year, more agencies are giving their employees easier access to essential software needed to run their businesses, like connecting to the agency management system from outside the office. Also, client self-service portals have seen steady adoption growth year over year, increasing from 33% to 36%, a 9% increase year over year.
