Ireland's Kitchen Trade Guide : Issue 72 by IHIL

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Villeroy & Boch acquires Ideal Standard IR EL A ND’S L A RGEST SELLING K ITCHEN M AGA ZINE FOR 22 Y E A R S

WINTER 2023 • VOLUME 53

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illeroy & Boch AG marked a significant milestone today by officially sealing binding agreements for the acquisition of operational entities within the Ideal Standard Group. This strategic move, following rigorous negotiations, underscores the remarkable synergy between these two companies in terms of their regional presence, sales strategies, and product and brand portfolios. With this acquisition, they are poised to strengthen their market position and chart a course for further growth. The Ideal Standard shares are currently held by corporations under the guidance of Anchorage Capital Group and CVC Credit, with the acquisition price tethered to a company valuation of approximately €600 million. This transformative merger is set to have a profound impact on Villeroy & Boch’s Bathroom & Wellness Division, effectively doubling its revenue to €1.4 billion. When considering the Dining & Lifestyle business, this figure expands to over €1.7 billion, marking a substantial increase from the €995 million recorded in the 2022 financial year for the Group as a whole. Frank Göring, Villeroy & Boch’s CEO, emphasised the monumental nature of this merger, stating, “This merger

signifies our leap into the upper echelons of the European bathroom sector in terms of turnover. The complementary strengths we bring to the table will significantly enhance our competitiveness and fortify our position for future growth.” The merger seamlessly interweaves regional strengths, sales channels, and product ranges, forming a robust combination of established brands and sales strategies. Villeroy & Boch primarily caters to a high-end private customer base with its sales strategy, while Ideal Standard excels in the project business, serving the public sector, healthcare sector, and developers of large residential, hotel, and commercial properties. Ideal Standard also brings a well-established fittings business to the table, which accounted for over a third of its revenue in the last financial year. Jan Peter Tewes, Ideal Standard CEO, highlighted the complementary nature of this union, stating, “Villeroy & Boch and Ideal Standard harmonise not only in terms of products but also in terms of brands, and we anticipate mutual benefits from our different sales channels. Both companies are set to play pivotal roles in shaping the industry’s future, and we eagerly await these developments.”

Beyond the strategic alignment, Frank Göring underscored the shared cultural values between Villeroy & Boch and Ideal Standard, stating, “We are defined by strong, traditionrich brands that share common values. These values include a keen service orientation, an innate sense of good design, and an unwavering commitment to innovation. We are thrilled that Ideal Standard’s employees will become integral members of our global organisation once the transaction is finalised. Our clients stand to gain from this amalgamation of expertise and an expanded product portfolio.” This merger not only propels Villeroy & Boch’s bathrooms business to new heights in terms of volume but also unlocks significant growth opportunities. “The bathrooms sector remains a fast-paced global growth market, where scale effects are increasingly vital for staying competitive and attracting future investments. For these reasons, this acquisition represents the ideal strategic move for Villeroy & Boch. Furthermore, Ideal Standard seamlessly complements our existing business model. This ushers in a new era for the Bathroom & Wellness Division and for Villeroy & Boch as a whole,” declared Andreas Schmid, Chairman of the Supervisory Board at Villeroy & Boch.

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Ireland’s Kitchen Trade Guide

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NEWS

Ireland’s Kitchen Trade Guide March/April 2024

Uform Announces Vauth-Sagel Partnership

The partnership will establish a new distribution channel for a cutting-edge range of storage solutions to the trade throughout UK & Ireland The new collection of 75 products is comprised of four main solutions which have been designed to cater for all living spaces, including kitchens, utility rooms, pantries and laundry rooms where practical and flexible storage is required to make everyday living easier. A selection of base pull-outs is available to maximise even the narrowest of spaces, while the range of corner pull-outs optimise dark, awkward corners. Tall larder pull-outs are available to efficiently store a range of everyday items and a range of pull-out waste bins are available in generous capacities for efficient recycling of household waste. Each product has been carefully considered to ensure every inch of space is utilised with a choice of sizes, innovative shelf designs and on trend finishes to suit a range of kitchen styles and to cater for a variety of budgets Commenting on the announcement, Uform Group CEO SIMON OLIPHANT says, ‘We are delighted to partner with Vauth-Sagel on the introduction of a comprehensive range of

storage and waste bins. We believe, VauthSagel is underrepresented in the GB and Irish Markets. As a result, this will give our retailers more options in a market which has been traditionally dominated by brands such as Kesseböhmer. Before partnering with Vauth Sagel our customers had growing concerns that a lack of choice was impacting them when it came to this type of product. ‘We’re confident that this new category will help our growing customer base maximise their sales opportunities. This new partnership agreement aligns with our strategy of becoming a one-stop shop to deliver choice and convenience for the customer; ultimately becoming easier to do business with. The footprint of homes is becoming increasingly smaller, space continues to be a challenge and we recognise the need to offer solutions that cater for the varying needs of homeowners, their lifestyles, and budgets. Vauth-Sagel is renowned for engineering excellence, this, along with a 10-year warranty will offer our

customers complete peace of mind when it comes to recommending storage solutions which will stand the test of time’. Vauth Sagel is a trusted brand within the kitchen furniture industry, producing more than 85m products every year, which make living spaces more useable. CLAUS SAGEL, Managing Director of Vauth-Sagel says, ‘As a company, we share similar values in terms of Uform’s family founded ethos and their significant growth in recent years gives us absolute confidence that they’re strongly and expertly positioned to represent Vauth-Sagel in line with the principles of our brand. We look forward to strengthening our presence in the market by working closely with Uform in 2024 and beyond’.

The 1810 Company/SCHOCK UK announces Irish distributer Häfele Ireland will be the exclusive distributer for the North and Republic of Ireland from February

Bosch offers spare parts availability for up to 15 years Equipping consumers for the future Large appliances can be repaired in the consumer’s home with smaller appliances being serviced at a number of Bosch locations across Ireland. Bosch keeps a comprehensive range online of replacement spare parts for up to 15 years, which allows consumers to explore online, or speak to an advisor who will source the spare parts needed. Since all original parts are manufactured by Bosch, consumers can rely on the outstanding quality, precisely engineered to fit the appliance. Consumers can source original Bosch spare parts for all kinds of Bosch cooling appliances, dishwashers and washing machines, from refrigerators, freezers, fridge-freezers, toploader, front loading washing machines, SlimLine washing machines and more. Trained and qualified Bosch engineers repair large Bosch appliances within the consumer’s home, and small Bosch appliances in the Bosch workshops, which are based throughout Ireland. Book a repair by calling the Bosch customer service team, or alternatively book a repair online.

This strategic partnership aims to enhance the availability and accessibility of The 1810 Company and SCHOCK products to a broader customer base. With Häfele Ireland’s extensive experience and a robust distribution network, The 1810 Company/ SCHOCK UK anticipate increased market penetration and customer satisfaction. The collaboration signifies a commitment to providing top quality products and efficient supply chain management. The partnership will come into effect on February 1, 2024 with an aim to improve product availability across Ireland with faster delivery times alongside an efficient and knowledgeable aftersales service. ‘We are very excited about the opportunities this new partnership brings,’ said GARETH WILLIAMS, CEO, The 1810 Company/ SCHOCK UK. ‘Häfele Ireland share our values of excellence and customer focus, making them an ideal partner to represent our two brands in Ireland. Together, we aim to elevate the customer experience and drive mutual success.’ The transition is expected to be seamless with minimal disruption during the integration. ‘We are delighted to begin our journey with the 1810 Company and strengthen our existing relationship with Schock in Ireland,’ said MICK SMITH, MD, Hafele Ireland Ltd. ‘Having exclusive rights to these two high quality brands mean we can give our customers unrivalled access to the very best sinks on the market today.’

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NEWS

Ireland’s Kitchen Trade Guide March/April 2024

Smeg launches its first ever matte black induction hob New product offering continues to drive consumer trends

Ibec calls on Government to pause labour increases Rising cost of doing business most important issue facing Irish business owners

The matte black hob joins Italian appliance manufacturer, Smeg’s, contemporary matte black collection which comprises of built-in ovens, warming drawers and other smaller appliances. Incorporating all the innovative technologies you’d expect from the household name, the matte black induction hob features Auto-Vent 2.0 technology and has a fully-screen printed surface to appeal to those who not only like a minimalist design in their kitchen but also want to keep up with the latest technology trends throughout their home. Meeting the requirements of any kitchen design, the matte black range of hobs come in a range of different sizes: 60, 80cm, and 90cm, equipped with six cooking zones The innovative Auto-Vent 2.0 function allows the hob to be automatically connected via

Bluetooth to Smeg hoods equipped with the same function. The hood will cleverly adjust its power in response to the hob, creating a handsfree experience. The treated surface not only gives an elegant satin finish but also ensures a highly durable finish by creating a coating that hardens the glass, decreasing the likelihood of scratches and abrasions. After use, simply wipe the surface with a wet kitchen sponge to remove any residue. Smeg’s induction hobs never compromise on energy efficiency thanks to its Eco-Logic Advance function that allows the user to fine tune the power consumption of the hob from as little as 2.4kW all the way to 11.1kW. The matte black EVO Slider display also allows users to adjust the power of each area with the touch of a button.

Porcelain and ceramics are the go-to surfaces for kitchens in 2024 Surface trends for kitchens, bathroom and outdoor living encapsulated in RAK Ceramics’ new brochure RAK Ceramics launches a new Surfaces brochure for 2024 which features quality, highly durable porcelain surfaces that emulate the key trends in interior design, including marble, metal, concrete, stone and wood. For the kitchen, retailers can browse the RAK Ceramics countertop collection - the next generation of large format tiles that are versatile and highly technical, featuring through-body veining. The range of ceramic wall tiles meet the latest trends and achieve original and eye-catching

aesthetic results, with a wide range of structures and colours: from the latest pastel tones to the most intense material effects. The new brochure, spanning 132 pages, can be browsed in various ways – alphabetically, by look and by size – making it an important reference tool for retailers and designers whether seeking inspiration for their next project or to place an order with full specification details. Surfaces for outdoor spaces also feature in the new brochure, with a range of sustainable

Ibec CEO has expressed concern about the escalating cumulative costs affecting businesses right now in a letter to the Government as the viability of many small enterprises becomes an increasing worry. Ibec estimates that the Government’s labour market policies will add €4 billion annually to the wage bill of Irish employers and result in labour cost increases of between 25 and 30 per cent in the most impacted firms. In their letter to the Government, Ibec has called on the Government to pause all further labour market policy measures which involve a direct or indirect cost to employers and commit to a new ‘Competitiveness Charter’ setting an annual ceiling on the total amount of additional labour market costs which will be imposed on business in any single year. Ibec CEO DANNY MCCOY said, ‘While the economy remains in a robust position with sustained growth, costs are rising rapidly, and many businesses are struggling to maintain margins. At the beginning of the year, the cost of doing business increased dramatically due to government-imposed labour costs. Double digit increases in the minimum wage, effective from January 1, along with a series of additional changes in quick succession—including increases to employer PRSI, modifications to statutory sick pay, the introduction of pension autoenrolment, substantial increases in the salary thresholds for work permits, and enhanced protective leave entitlements—are imposing an unrealistic burden on businesses. While many of the changes have merit, our primary concern is the lack of coordination, resulting in these costs unnecessarily converging. The current policy path by Government represents the biggest single change in Irish labour market policy in decades and a deficient approach to the implementation of those changes in Government now risks creating the most significant cost competitiveness challenge faced by Irish businesses since the pre-financial crisis period.’

and adaptable porcelain tiles suitable for redesigning and revamping gardens, patios, terraces or driveways. The product guide includes technical features of each range, maintenance details and tile-laying recommendations.

Fisher & Paykel Appliances Ltd. Unit D2, North Dublin Corporate Park, Swords, Co Dublin, Ireland. fisherpaykel.com/IE

sales@fisherpaykel.ie

+ 353 (1) 8077960

NEWS

The CEO Trust Test

Survey reveals that just under half of employees believe the biggest value CEOs bring is the ability to ‘lead by example’ The findings come from new research from specialist recruitment firm Robert Walters – unveiling the significant role CEOs and leaders are having on workplaces and professionals in the UK and Ireland. According to the poll of 2,000 white-collar professionals, over a third do not trust the leaders of their organisation to do what is right. CHRIS POOLE, Managing Director of Robert Walters UK, says, ‘Over the last 18 months, the profile of the CEO - and leaders in general - has definitely been raised, and this can be seen across the board right through to government officials, celebrities, and influencers. ‘Anyone who has a significant ‘voice’ is feeling the pressure to use it wisely – and increasingly are expected to comment or provide a perspective on a host of different issues. With this ‘voice’ comes judgement – and our polls showcase that prospective employees are in fact making career decisions based on a CEO’s opinion, or lack of.’ According to the Robert Walters poll, almost half of professionals feel that the CEO has the

biggest impact on a company’s culture – with a further 35 per cent stating mid-management are just as influential. Interestingly just 17 per cent feel that it is the overall employees of an organisation that have an influence of the workplace culture.

THE KEY TO CEO SUCCESS

Further to findings, two fifths of professionals believe that CEOs who ‘lead by example’ bring the most value to a company – whilst a quarter put CEO success down to being empathetic and a good listener. Just over a fifth feel that being decisive

and taking advice where needed is the key to winning people in the company over. The 2022 Edelman Trust Barometer found that out of the 71 per cent of employees who felt trusted by their CEO, 87 per cent trusted their CEO in return – whilst the 29 per cent of professionals who didn’t feel trusted by their CEO, only 27 per cent trusted their CEO. Chris adds: ‘There are many ways employees develop trust with their CEOs – things like feeling that their opinions are valued, they can express their views and see how they are recognised as well as feeling some involvement or are least aware of the decisions being made.’

N.A.A. Ltd strengthens adhesives portfolio with strategic acquisition N.A.A. Ltd has successfully completed the acquisition of Stephen Miller Packaging Limited The acquisition marks a substantial expansion in N.A.A.’s overall product range, solidifying the fourth-generation family business as one of Ireland’s premier product distributors. As a leading distributer in Ireland catering to the furniture, kitchen, adhesives, and packaging

industries and the exclusive partner of H.B. Fuller adhesives, this new development further positions adhesives as a key business specialty within the N.A.A. Ltd portfolio. Stephen Miller Packaging Limited is a prominent Irish adhesives firm and exclusive distributor of Beardow Adams adhesives with manufacturing capabilities across Europe and the U.S. As the company undergoes ownership transition, PETER CURRY, the current Sales Manager at Stephen Miller Packaging Limited, has assumed a new role within N.A.A. Ltd to ensure continuity of service and quality for existing clients. The acquisition is expected to accelerate growth in many of H.B.

Fuller’s core end markets and generate business synergies through production optimisation, an expanded distribution platform, and innovative advancements. Commenting on the acquisition, LUKE HICKEY, Managing Director of N.A.A., said, ‘Beardow Adams is a highly respected name in the Irish adhesives sector, and we are delighted to have acquired the company’s expertise, product offering, and network of clients and connections as part of our ambitious growth plans. ‘N.A.A. began our journey 100 years ago in the adhesives sector and is a long-time partner of the US adhesives manufacturer H.B. Fuller, so the acquisition of Stephen Miller Packaging Limited (Beardow Adams) significantly expands our capability in this area and establishes us as one of, if not the largest adhesive distributors in the country.’ ‘We can now offer an unrivalled level of adhesive solutions and service to both existing and new customers in Ireland.’

Ireland’s Kitchen Trade Guide March/April 2024

Abode launches two new brochures for 2024 The Kitchen Sink & Tap Brochure and the Specification Brochure are now available to download Designed for designers and consumers alike, the brochures showcase the full range of premium kitchen sinks and taps from Abode. Ready to assist the interior design community with its range of revolutionary tap styles and sinks for every project and budget, the new 2024 Specification Brochure is a 56 page collection of Regulation 4 Approved Pronteau instant hot water taps, designer mixer taps in distinct finishes, and perfectly paired sinks with fast fit options and quality choice of materials. The new Specification Brochure by Abode, has been specially curated for the luxury development market where the company’s Pronteau range is offered alongside distinctly, its most aspirational and premium kitchen tap designs, as well as stock range of design options that are more affordable yet still maintain the Abode quality promise. The second catalogue - 2024 Kitchen Sink & Tap Brochure – comprises of 320 full-colour pages of sinks and taps which are consistent with the latest home design trends and lifestyle preferences in 2024. From the latest micro and mega sink designs in premium grade stainless steel, SiOForm granite and the finest fireclay ceramic, through to its iconic range of Pronteau instant hot water taps, Aquifier and Swich filtered water solutions, and broad mix of contemporary and traditional kitchen taps LEANNE ADAMSON, Marketing Manager at Abode says, ‘We are thrilled to present our latest innovations across two new brochures, which are individually designed to serve both the client and design specialist. Simply visit our website, and select the brochure icon to view online, download as a PDF, or alternatively receive a hard copy in the post. Our one true aim as a dedicated sink and tap manufacturer is to support the home interiors market with a continued stream of informative and readerfriendly product resources for the kitchen.’

Empowering women in plumbing GROHE sponsors the HIP Female Skills Competition 2024 GROHE initiated its GROHE Installer Vocational Training and Education (GIVE) Program and continues to support initiatives and organisations encouraging promising industry talent in a bid to a create a more equitable workforce that benefits both current and future generations. Following success at the debut event in 2023, GIVE is proud to be the headline sponsor for the second year in a row of the Female Skills competition 2024 run by HIP, the UK’s only

magazine dedicated to plumbing and heating students. The competition has been created to provide a dedicated space for enthusiastic females within an industry that is often associated and primarily represented by males, allowing contestants to showcase their skills and talent amongst comparable peers. Kicking off in February, the Female skills competition 2024 will see up to 36 female plumbing and heating learners compete in three regional heats for a chance to get through to the grand finale. The heats will consist of live practical installations to test the participants skills and a winner and runner-up top from each regional heat will go on to the finale at Stephenson College, Coalville in April. To support the winners and showcase GROHE’s appreciation to new industry talent, The GIVE Program Leader, CHIS PENNEY, will attend the finale to handout prizes and congratulate the winners.

Franke staff donate pre-loved items to support Cancer Research UK Franke has announced its support for Cancer Research UK by introducing Donation Stations at its Manchester headquarters The company has signed up to the Autumn Wardrobe where it is aiming to rally staff to generously donate pre-loved items which can be dropped off in one of the eye-catching pop-up bins now strategically located on site. All collected items will be channelled to nearby Cancer Research shops or made available on the charity’s online marketplace, with proceeds helping to fund vital research. Items being collected include quality pre-loved clothing, footwear, accessories and homeware. Staff have already generously donated several bags of pre-loved items to the cause. JEANETTE WARD, Communications Manager at Franke UK says, ‘We are proud to collaborate with Cancer Research UK through these donation stations and contribute to advancing cancer research. We would encourage staff to rally family and friends to review their wardrobes and pass

on any unused items to us – helping to make a positive impact in the fight against cancer.’ As part of its support for Cancer Research UK, Franke has also added battery recycling bins on site, so staff can dig out all their used batteries from home and rattling around in their desks. The batteries will then be safely recycled by Ecosurety who will then make a donation to Cancer Research’s life-saving work.

NEWS Plug-in timers New Onfigr Stock Sets offer thousands of pre-loaded visuals help consumers Using Onfigr Visualiser can help businesses avoid start-up costs typically associated with bespoke software

The visualiser and configuration software platform developed by Pikcells has launched new Onfigr Stock Sets so its range of panoramic visualisers for bedroom and kitchen spaces now come pre-loaded with thousands of worktops, doors, colours, taps, sinks, floors, and appliances. Using Onfigr Visualiser means end users can start benefiting from a ready-to-use interior space, which is already pre-loaded with an evergrowing library of stock digital assets designed to the same high standards as Onfigr’s Bespoke Scenes.

Once a new manufacturer or client joins the Stock Set program, their products are meticulously replicated in 3D and integrated in the Stock Set library. This ensures that other clients can benefit from the expanded array of 3D assets. The new Onfigr Stock Sets are designed to be fully operational on a retailer’s website in around five working days meaning customers can start generating designs and potential sales leads in less than a week. STEPHEN MOONEY, Sales Director at Onfigr says, ‘By being able to offer your customers unlimited design inspiration using 1,000s of pre-loaded digital assets, you’ll be able to streamline the design process for you and your customers. Our visualisers, which offer first-class 360° panoramic images, are proven to help customers make decisions quicker. In fact, one in 50 customers who create a design typically leads to an enquiry, so we are confident that our visualiser tools can effectively support designers and retailers in converting web enquiries into direct sales.’

Case Study: BORA appliances take part in tiny houses project Small spaces meet hugely impressive kitchen design with BORA appliances With their minimalist design BORA S Pure and BORA X BO add refinement to even the smallest of kitchens, making them the perfect choice for the tiny houses project from Munich start-up Vagabundo. Setting new standards with their minimalist design, the three tiny houses offer between 15 and 34 square metres of living space. Vagabundo founders Luca Knipp, Andreas Müllner and Michael Leitner had a vision to create living spaces that fulfil basic needs without compromising on comfort or good design. The founders therefore decided to equip the kitchens, with clear lines and oak fittings, with BORA products. The BORA S Pure induction cooktop and the BORA X BO steam oven offer maximum performance without compromising on convenience and are the perfect fit for Vagabundo’s philosophy. There is no cooker hood to interfere with the views of nature through the large windows, and the integrated odour filter makes it possible to cook like in the fresh air. An ideal solution for small kitchens, the BORA S Pure cooktop extraction system features a width of just 60cm, this ultra-compact appliance boasts an impressive range of options. The system has four different cooking zones which are suitable for all standard pot sizes. The entire cooktop surface can be used optimally thanks to the specially developed induction coils and the asymmetric arrangement of the extractor opening. The BORA X BO is a steamer and oven rolled into one appliance. The steam oven offers professional technology for the domestic kitchen, with a steam extraction function built-in. Together with the innovative activated charcoal odour filter it keeps the kitchen full of fresh air, ensures a clear view and prevents steam from escaping when the door is opened.

save money

Not just a convenient home gadget; they are a key player in the pursuit of energy efficiency STEPHEN BELL, Expert, Paving Shopper says using a timer to operate kitchen appliances can reduce average energy costs for households For appliances like washing machines, dishwashers, and electric kettles, using a timer to operate them during off-peak hours can lead to more savings. With off-peak tariffs being cheaper, this can lead to an additional 5-10 per cent savings on the running cost of these appliances. Steven Bell, Expert from Paving Shopper says, ‘In essence, the humble plug-in timer is a powerful tool in the arsenal of energy-saving strategies for UK homes. While the individual savings per device may seem small, when combined across multiple appliances and over the course of a year, the financial impact is significant. Beyond the monetary benefits, using plug-in timers aligns with the broader goals of energy conservation and environmental stewardship, making them an essential component of a modern, eco-conscious home.’

Ireland’s Kitchen Trade Guide March/April 2024

Uform Celebrates 30 Years in Business Celebrations took place recently to mark Uform’s 30th year in business with a glittering evening of laughter, music and a trip down memory lane. Employees from both Uform and its sister company, Andoras Ltd gathered in the Dunadry Hotel & Gardens and were treated to dinner, a host of 30th themed fun games and lots of prizes. The family-founded company has been at the leading edge of product innovation in the kitchen industry since it was founded in 1993 by brothers Eamon and Paul Donnelly along with their late father Eddie. The anniversary comes as the company announced their diversification into the bedroom industry with door ranges specifically catered to freestanding and fitted furniture options. Commenting on the 30 years, co-founder and Non-Executive Director EAMON DONNELLY says, ‘When Uform was established three decades ago as Oakwood Door Designs, we had a clear vision on where we wanted to take the business and were confident that we could lead the industry in terms of product

GARY HUTTON HEAD OF GROUP OPERATIONS, SIMON OLIPHANT GROUP CEO, CO-FOUNDER EAMON DONNELLY AND GROUP FINANCE DIRECTOR SIMON SNODDY

UFORM GROUP CEO SIMON OLIPHANT

design and service. With passion, determination, a skilled team of people and a thorough understanding of our customers’ needs, we have grown significantly in recent years and are immensely proud of our achievements’. Today, the Uform Group now employs a combined workforce of over 400 people across both Uform and Andoras, it’s Donegal based sister company who specialises in premium made to order furniture through its luxury brand, Novelle. Group CEO SIMON OLIPHANT added, ‘To

reach 30 years in business is a significant milestone and we’re very focussed on what the next chapter looks like. Under the direction of our senior leadership team and with the support of our investors, I’m in no doubt that The Uform Group has a prosperous future ahead. In our relatively short history, we’ve made significant advancements, driven innovation through various aspects of the Group, achieved great success and built a solid reputation for expert service that delivers for our customers. We have an ambitious growth plan for the next chapter, which will pave the way for an even more promising future. I’d like to take this opportunity to thank our loyal customers for their continued support. We remain committed to delivering on our vision of being easy to do business through extensive choice, quality, and convenience, whilst offering a world class service’.

Profile

Family Foundations Ronan Duggan, Sales Manager, Flanagan Fittings talks to IKTG’s Sara Larkham about the family-run business, what makes them tick, and what’s to come.

QUALITY ASSURED

Ronan tells us that Flanagan Fittings prides itself on sourcing high-quality products from reputable European manufacturers, with a commitment to offering the latest trends and technology in the kitchen trade. ‘Our company’s strategy centres around maintaining

‘

We focus on providing high quality products to our customer base and offer excellent customer service also. This is achieved by

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lanagan Fittings are an Irish family owned business who lead the way in supplying a complete range of drawer systems, kitchen fittings and accessories to Irish manufacturers, Ronan explains. ‘We focus on providing high quality products to our customer base and offer excellent customer service also. This is achieved by thoroughly understanding our customers’ requirements, actively listening to their feedback, and resolving any issues promptly. With ample space and a convenient location, we have been able to meet the needs of our customers and grow our business.’ He continues, ‘Our ability to operate efficiently in this area has been a key factor in our success and has allowed us to continually improve and expand our services. Our company has experienced significant growth, and in the financial year ending June 2022, we achieved the highest turnover in our 49-year history. This success has established us as the largest furniture fittings supplier in Ireland.’

thorough understanding our customers.

RONAN DUGGAN

a core focus on quality and ensuring that any innovations introduced to the Irish market meet our stringent standards. ‘When sourcing high quality products, it is important to conduct thorough research to identify reliable suppliers or manufacturers that prioritise quality control processes. This involves conducting product inspections or samples testing to ensure the desired level

of quality is met. Additionally, seeking recommendations or reviews from trusted sources can help to identify reputable suppliers known for delivering high quality products. We like to provide our customers with all the necessary certificates, warranties and test reports for our product range so they are confident in the knowledge that the products they are using are of the highest

Ireland’s Kitchen Trade Guide March/April 2024 standard on the market.’ He goes on, ‘We recently dealt with a customer who couldn’t source a suitable replacement for a popular tap they offered their clients. After hearing about their difficulty, we liaised with our supplier who created the aesthetic and functional specifications for the type of tap they required. We were able to provide them with this product promptly, resolving their issue and ensuring they were satisfied with our service.’

ENVIRONMENTALLY CONSCIOUS

BLUM MERIVOBOX DRAWER

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Our new pocket door system REVEGO from Blum opens completely new opportunities for this key trend, offering a

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Sustainability and environmentally friendly practices are a top priority at FFF. Ronan explains, ‘In recent years we have become very proactive in implementing new initiatives within the company. We are currently installing solar panels in our Falcon House building which will provide us with clean renewable energy. We ensure that our processes minimise waste and energy consumption, and source materials from sustainable and responsibly managed suppliers. ‘One of our main suppliers Blum invests heavily in environmentally friendly practices. 100 per cent of their electricity is generated from Hydropower which studies show is one of the cleanest sources of energy with the lowest greenhouse gas emissions. Blum also recently launched MERIVOBOX which is a new drawer box that is 100 per cent recyclable. It is extremely important for Flanagan Fittings to engage with sustainable suppliers so we can continue our mission to go green and provide a more sustainable world for the future.’

sleek and streamlined appearance while still providing a fully functioning kitchen conveniently located in one area.

WHAT’S NEW AND WHAT’S TO COME

‘The concept of a hidden kitchen has gained significant popularity recently due to its clever design and functional benefits and is one of the emerging key trends in kitchen design,’ says Ronan. ‘With an open-plan layout the kitchen stays hidden behind pocket doors when not in use, maximising space utilisation. Our new pocket door system REVEGO from Blum opens completely new opportunities for this key trend, offering a sleek and streamlined appearance while still providing a fully functioning kitchen conveniently located in one area. ‘At Flanagan Fittings we are constantly looking at ways to improve all aspects of our business. Our latest plan is to install an automated vertical storage solution in an area of our warehouse. ‘A vertical warehouse consists of a robust load-bearing structure that houses and supports internal trays, a central motorised elevator to move them from the supporting shelves down to the operator bays for the picking and refilling of materials. He concludes, ‘This system will simplify all warehouse operations, recover up to 90 per cent of floor space which will allow us an additional 400 euro pallet spaces. It will also save significant amounts of time when picking orders as operators stay near the automatic warehouse with no need for them to move around to pick or refill goods.’

REVEGO IN THE PRODUCT CONFIGURATOR

Flanagan Fittings +353 (0)1 844 8400 sales@fff.ie fff.ie

Report

Ireland’s Kitchen Trade Guide March/April 2024

Confidence low among manufacturing firms The UK Small Business Index (SBI) saw small business confidence lose ground in the final quarter of 2023

he report compiled by the Federation of Small Businesses (FSB) revealed that two in five small firms saw revenues fall over Q4, while only one in three saw an increase. FSB’s Small Business Index, in partnership with Google, also showed a large divergence in confidence levels across major sectors, with most remaining some way below zero. The headline confidence reading was -15.0 points in Q4, down from -8.0 points in Q3, and similar to Q2’s result of -14.2 points. While hospitality remained the gloomiest sector by far, manufacturing firms saw a large dip in confidence levels between the third and fourth quarters, going from -6.7 points to -26.2, while the construction sector stayed fairly steady at -8.0. The proportion of small firms bracing for a contraction in the size of their business over the next 12 months grew to over one in seven in Q4. Over a quarter of small exporters grew their export volumes over Q4, but over a third reported a fall. Reported revenues were more or less flat on the previous quarter in Q4, with a third of small firms saying their revenues increased over the period while 39.8% noted a drop in revenues. It is the seventh consecutive quarter to show a negative net balance of small firms reporting revenue growth, and underlines the need for the upcoming Spring Budget to build on the pro-grow measures in the Autumn Statement. TINA McKENZIE, FSB’s Policy Chair, ‘Losing the ground made up in the third quarter in terms of the overall confidence level among small firms should be a wake-up call to the Government and to decision-makers. Looking forward, almost exactly the same proportion of small firms expect their revenues to grow over the first quarter of this year as expect them to decrease – a deterioration from the Q3 survey, which found that over a third expected higher sales volumes, while three in 10 were bracing for a decrease. The share of small businesses looking forward to growth in the coming year fell slightly in Q4 compared with the previous quarter. More worryingly, the proportion predicting that they would contract crept upward from one in eight in Q3 to over one in

seven in the final quarter of 2023. ‘The lack of optimism for revenue growth in the first three months of 2024 points to trouble ahead, even as the economy bumps along just above the level which would trigger an official recession. Turning around the mood among many small businesses is going to require strong measures to promote growth in the Spring Budget,’ says Tina. The domestic economy was the largest perceived barrier to growth, cited by over three-fifths of small firms. Consumer demand was recorded as the next-most commonly reason, however, labour costs saw the greatest increase as a cited barrier between Q3 and Q4. Of the factors driving cost changes, utilities were once again the most commonly-cited cause, a position they have held since Q1 2022. Labour costs regained the second-place spot, tax costs also ticked upward as a factor. Among small exporters, there were mixed results over Q4, with over a quarter saying

TINA McKENZIE

they grew their exports over the period in question, but those who reported a fall in exports were up by 10 per cent. ‘The export numbers indicate that the barriers faced by small exporters are hampering their operations,’ says Tina. ‘We’re looking forward to the introduction of the Single Trade Window later this year, so small firms can benefit from a ‘once and done’ approach to the collection of the data they need to provide to export or import, and are working with the Government to ensure that it is small business-friendly.’ Late payments are causing headaches for two in three small businesses up from three in five. Notably, the proportion of small firms saying their existing late payment problem had become worse over the course of the last three months jumped from one in five to over a quarter. Tina added, ‘The figures on late payment show why it was so important for the Chancellor to call attention to the issue in the Autumn Statement speech. It’s obviously far too early for his words to have had an impact yet, but we look forward to more progress in getting money to small firms in a timely fashion. Cashflow issues are all too often fatal to small firms. ‘It’s hard to find much by way of signs of optimism in the results, although the fall in cost inflation – and the general downward trend in inflation since its peak in late 2022 – is certainly good news. Small firms are still contending with higher costs than at the same time last year, but the pressure has loosened to an appreciable degree. ‘Small firms are ever the economy’s canary in the coalmine, more exposed to shifts in consumer behaviour and changing circumstances due to their lower levels of reserves to fall back on. With many fighting hard to keep going amid challenging circumstances, their ingenuity, grit, and tenacity are being tested to the limit.

Trends

Ireland’s Kitchen Trade Guide March/April 2024

2024 Kitchen Trends The ultimate guide to what is hot in the kitchen space this year

Abbas Youssefi Managing Director, Porcelain Superstore

2023 has been an exciting year in the interior design industry, especially when it comes to the kitchen. From playful pinks and mixed metallics to marble effects and feature splashbacks, there has been plenty of transformative on-trend looks for interior design fans to play around with. Tiles are an absolute staple in the kitchen. They’re not only incredibly practical and cleancut, which makes them a perfect choice for the kitchen. But above being a trend in and of themselves (think tile splashbacks etc) they’re also an incredibly versatile way to explore interior trends and styles.

WARM NEUTRAL TONES

Grey is out and warm neutral tones are in. After years of stark concrete-style tiles dominating (thanks millennial grey) beige and stone effect designs are coming back in.

TERRACOTTA & TEXTURE

Terracotta has been a huge trend for 2023 and it’s only set to grow in 2024. As interior design trends move away from cool tones, this warm and earthy style choice has a cosy feel that pairs well with almost everything. From warm woods to crisp white surfaces, terracotta offers plenty of personality for a timeless feel in the kitchen. This versatility means it’s a great choice for both classic and modern designs allowing homeowners and

designers to play with style conventions to find the perfect look. The growing popularity of terracotta in interior design forms a natural part of another growing trend - texture. As we head into 2024, we’re seeing a growing appreciation for more tactile designs. This could be due in no small part to the quiet luxury trend which emphasises small subtle design elements and motifs to make an impact.

CARNABY PINK PATTERNED TILE

Since it’s never really gone away, it’s fairer to say that marble is more of a staple than a trend when it comes to the kitchen. However, instead of adding a sense of luxury and elegance, we’re seeing the designs evolve. Rather than pristine white marbles with grey veins, or black with white, we’ll see more designs that play with colour and structure. Burgundy veins on white give boldness and confidence while staying on the right side of luxury. It’s a perfect choice for a feature theme and works well on both walls and surfaces.

DARK WOOD TILES

Wood effect tiles have always been a good choice in the kitchen. Often more affordable than real hardwood flooring, they’re low maintenance, durable and easy to lay. In recent years, light woods have been in vogue because they create a sleek and neutral floor space. As we head into 2024 however, expect to see the trend to move more towards darker tones with more character. Darker woods create a

sense of depth and personality, making it a great choice for anyone who wants to make their kitchen feel warm and truly lived in.

TRADITION-DEFYING TERRAZZO

Terrazzo is a versatile type of tile design that incorporates small pieces of various other aggregates like marble, granite or quartz to create a unique speckled or marbled pattern that can add eye-catching visual interest to any space. While the terrazzo trend has been growing over the last decade, modern interpretations have been playing with the form to create new and engaging design options that can add endless character and exciting charm to your kitchen.

SUSTAINABILITY

Over the last decade, sustainability has become a key focus in the interior design industry and for consumers, many of whom are willing to shop around the find the best option. As we head into 2024 that choice has never been more readily available. Many manufacturers have invested in making their products more eco-friendly. When it comes to tiles, this means ensuring their products are recyclable, incorporate recycled materials and are created using processes that limit environmental impact as much as possible. As consumers shop around, they will be able to check with manufacturers/sellers to find more information about their products so they can make an informed decision.

Trends

Matt Phillips

Head of UK Operations, Rotpunkt

We have identified experimental kitchen design as one of the biggest interior trends in 2024, as consumers want the freedom to make original product choices and zero-in on an eclectic mix of contemporary materials and custom design elements. In design right now, rich cultural influences from around the world continue to inspire the latest materials, colours and shapes and it is these developments, which are helping to create kitchen interiors with deeper meaning. As today’s lifestyle also wants to embrace the connection between the natural world and modern architecture, we anticipate greater sensitivity when it comes to material selection – from greener furniture, worktops and wall solutions through to contemporary colour palettes, quality raw materials, and statement hardware and lighting.

Simon Bodsworth Managing Director, Daval Furniture

Interiors for every room of the house are going to the next level in 2024, as “custom comfort” will become a buzz word for supporting usercentred interior spaces next year, which are ergonomic and tailormade by design. In fact, the interiors market is going to be defined by more artisanal qualities next year as homeowners are keen to enhance their surroundings with highly personal design elements to create home environments which are flexible enough to work, rest and socialise in. Made-to-measure fitted furniture is therefore going to be the number one choice in 2024, providing a greater freedom to introduce more available storage space in a wealth of different styles, colours, materials and finishes. Whether you want a contemporary décor with slick handleless furniture in a bold colour, the classic modern blend of in-frame Shaker or an eclectic mix of industrial-style, 2024 promises to make good use of bespoke furniture and reflect the latest lifestyle trends in the home.

ENRICHED FURNITURE

Homeowners will elevate the simplicity of slab furniture next year and instead, favour more decorative designs that incorporate a range of different styles, patterns, and surface treatments. In fact, the popularity of Shaker home interiors will definitely influence next year’s classic kitchen space to bring a range of new streamlined in-frame designs, which are less traditional and cleverly ride the line between classic and modern. The same can be said when it comes to the living and dining room, as the latest media units and sideboards are now being designed in a similar style of in-frame furniture to create a cosy, cohesive aesthetic that is in keeping with the rest of the home. In contrast, modern living spaces will get into the groove, as today’s homeowner looks to high texture slatted furniture as a way to enrich their kitchen or bedroom. From room

DARK WOOD

Walnut is predicted to be the most popular wood of choice next year, as darker wood species are primed to add sophistication and warmth into the kitchen and promote the luxurious qualities of nature. This popular hardwood is available in solid walnut or textured laminate, and will be closely followed by new variations of black and brown timber, which is helping to reimagine last year’s staple of oak in the 2024 kitchen.

ORGANIC TONES

dividers to wall panels through to hero pieces of slatted furniture like an island unit or full-size headboard, this highly versatile and striking architectural detail will bring a designer vibe to the KBB market in 2024, and welcome a series of slatted furniture designs in real wood finishes for a truly enriched home décor.

ELEMENTAL MATERIALS

Grounding and soothing, natural tones will be inspiring design choices in 2024 as homeowners yearn for nurturing spaces, which they can make their own. In terms of colour, shades of blue and green are standing firm as a favourite for homeowners, alongside new neutrals, raw timber finishes and metallic accents for the height of contrast. Eye-catching mineral effects in graphite and stone will be a popular choice for contemporary schemes, able to bring a multilayered effect with gravitas. As the ground floor flexes to accommodate multifunctional living, next year will embrace materials which are durable, long lasting and ultimately beautiful. The most on-trend living spaces next year will be inspired by the pure qualities of nature with opulent marble, raw timber, tanned leather, high quality fibres and aged metals instantly adding an extra layer of authentic luxury in the kitchen and bedroom on both contemporary and traditional furniture solutions.

Extreme matt finishes in contemporary colourways will hit big in 2024, with neutral

Ireland’s Kitchen Trade Guide March/April 2024

tones coming to the fore that emulate the majestic beauty found in nature. With hints of dark midnight blue and olive green, through to soft neutrals in beige and taupe, and every shade of light and dark grey, the expression of colour will strike an organic tone next year. And for the height of contrast, every piece of kitchen furniture will celebrate the finer details with metal design elements in gold, smoked bronze, brass, steel, and satin black being utilised to full effect.

HERO HARDWARE

Speaking of the finer details, the kitchen handle will be defined by a series of signature design features next year with highly distinguishable hardware being paired with the very latest kitchen sinks, taps, and light fittings in complementary finishes. Black and brass will continue to be the finish of choice, with linear shapes and T-bar designs embracing the industrial style knurled pattern to transform everyday functional fittings into extraordinary home details. Creating the right mood will also be a key feature of the contemporary kitchen, with discreet profile lighting, illuminated wall solutions and in-cabinet lighting helping to add ambience, as well as create and highlight dedicated zones and select pieces of furniture.!

Elliott Fairlie

Product Lead, Bushboard STAINLESS STEEL

Stainless steel was once associated with industrial kitchens, but developments in kitchen design means that a refreshed approach to the finish is taking over. The material recently hit the spotlight following the release of the David Beckham’s new documentary on Netflix, where we caught a glimpse of the Beckham family’s kitchen. It features an abundance of stainless steel – resulting in it becoming one of the fastest emerging kitchen trends for 2024. The Beckham’s kitchen combines a classic Shaker style cabinet door and dark stone worktops with a stainless-steel splashback. Complemented by shelving and a vast kitchen island made of rustic wood, the space balances warm and cool tones beautifully. Stainless steel’s resurgence is thanks to its clean, polished aesthetic which elevates any kitchen. Not only does it pair well with warm materials, but it can also look gorgeous when paired with cool tone stones, like white marbles and blue cabinetry. Stainless steel can be an expensive material, so if you’re working to a budget, it’s worth considering an aluminium option which offers a similar finish. Alloy Brushed Steel, for example, looks identical to stainless steel but is a fraction of the price.

RICH AND WARM

Warm, rich colours like plum, burgundy, dark blue and brown are gaining popularity

in kitchen design due to their ability to create a warm, inviting atmosphere. The palette embodies moody, dramatic warmth, with colours possessing dark undertones which create a luxurious feel. This colour palette can be dialled up or down, depending on personal preference and style. If you’re looking to embrace the warm, deep colour palette fully, then pairing dark cabinet doors with equally rich worksurfaces and splashbacks creates the ultimate opulent scheme. Dark wood worksurfaces add texture, infusing the space with a finish that takes inspiration from the natural world. Alternatively, using dark, deep-veined marble finishes across worksurfaces and splashbacks, creates a lavish, luxurious design. For those not ready to commit to a rich colour palette across the entire kitchen, consider using worksurfaces and splashbacks to create balance. Balancing deep kitchen cabinets with a lighter worksurface can bring balance and keep the space looking light and airy.

Trends

Ireland’s Kitchen Trade Guide March/April 2024

Paul Illingworth Design Manager, Abode

Already set to be a strong year for kitchens, product design will undergo an increased level of refinement in 2024 as the wet zone expands its role in the home and essential sinks and taps not only serve the indoor kitchen but also utility rooms, laundry spaces, and more recently the home bar and games room. Collectively, the kitchen living space is going to be led by two major style trends in 2024 with the first being New Nordic, which offers a contemporary blend of minimalist design and high functionality, and the second, using Natural Materials in all aspects of interior design.

NATURAL MATERIALS

The wet zone is the latest area in the home satisfying the markets ongoing affinity for nature and given the number of options available, the kitchen has become a playground for greener design thinking with a strong focus on naturally occurring materials like bamboo, beech, and natural stone… TAPS: 2024 will focus on material and finish, with the quiet luxury trend helping to influence the rise in using natural materials in interior design. Warm neutral hues will therefore come into their own next year with light-stained oak, honed limestone, painted steel, and vegan leather being harnessed to elevate both the look and feel homeowners can achieve. In fact, the concept of softness will be inherent next year with multi-layered schemes introducing new levels of tone and texture and when it comes to kitchen tap design, then hero details will include real wood lever handles and control knobs being for personifying nature in the home. SINKS: As eco-living hits new heights in the wet zone, the kitchen sink is set to be reimagined in a range of different formats, tones, textures, and recycled materials next year. Combining high fashion colours with tried and tested design elements like stainless steel, wood and granite will be hugely significant for keeping the kitchen living space current and uniquely tailored to greener living in 2024. Recyclable and reusable, we anticipate that granite will be considered the natural material of choice this year as most homeowners are forced to weigh

kitchen taps with well-defined profiles and contemporary colourways will hit big next year and continue to reinvent this enduring style trend in the UK home. Redefined as New Nordic in 2024, this style of home décor is taking a softer approach to Scandi design to become more homely with authentic design details that promote quality workmanship such as tactile wooden handles or built-in features that promote greater efficiency and user performance. When capturing the Nordic colour palette, think soft and muted with shades of grey, white and blue. Thankfully you can now pair your taps with a Scandirich scheme as the market now offers a series of premium mixer taps and instant hot water taps with natural wood features in matt white, contemporary grey and minimalist black, so you can match the wet zone to your home’s architecture and interior style!

up cost versus product longevity to reflect the cost-of-living. Bringing added durability and design kudos, granite sinks are available in a range of shapes and sizes with the latest trend colours favouring matt white in more Scandistyle décors, and metallic blacks and greys in combination schemes that fuse industrial style with the calm and simplicity of nature.

NEW NORDIC

The popular Scandi-style interior will evolve next year, as homeowners continue to enjoy the simple, yet stylish characteristics associated with Nordic inspired kitchen design. Extreme matt painted finishes in complementary shades of white, grey and black will top the style charts and lean into the growing desire for kitchen sinks and taps that bring subtle texture met with high utility… TAPS: Synonymous with the popular trend for Scandinavian-style interiors, minimalist

SINKS: Nordic-inspired design is all about delivering new levels of beauty and functionality and given today’s fluid lifestyles, 2024 will place new emphasis on safety, comfort, ease of use, performance, and aesthetics in the kitchen and wet zone. For this reason, workflow dynamics at the sink and prep area will focus on functional flexibility next year to welcome a series of utility style sink solutions with complementary accessories that not only increase efficiency in the kitchen but also, maximise the available work surface so tasks can be carried out more quickly and efficiently. Providing a customisable user experience in terms of essential food prep, cooking and dishwashing, seamless modular style sinks are helping to capture the New Nordic trend in the 2024 by adapting to any style and size of kitchen. When it comes to material choice then stainless steel continues to be the naturally strong and hygienic choice however, this is shortly followed by granite, which next year has been identified as the go-to material for delivering on front-end design and high functionality… two key features of the Nordic-inspired home!

Colour Of The Year

Ireland’s Kitchen Trade Guide March/April 2024

ULTRAFABRICS

2024 Colour of the Year For 25 years, Pantone Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

o arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention. ANNA BURLES from interior design firm Run For the Hills says, ‘Peach works really well when used with pops of dark green and terracotta or burgundy. We used layers of peach within a residential project recently, within the upholstery, curtains and walls and then contrasted it with some really vibrant artwork and rich green banquette seating and terracotta chairs. The overall atmosphere ends up exuding a certain confidence in a cool, contemporary way.’

INTERIORS BY RUN TO THE HILLS

Profile

One Step Ahead In this issue of IKTG, we had the privilege of delving into the intricacies of Sinc Kitchen’s operation, with Oisin O’Kane, Technical Advisor. From their inception to their plans for the future, Oisin shares insights into how Sinc Kitchens is shaping the kitchen industry in Ireland. A HERITAGE OF CRAFTSMANSHIP AND SERVICE

Sinc Kitchens’ journey began with a simple yet revolutionary idea – to provide Complete Rigid Built Kitchens to trade professionals, particularly retail showrooms. Oisin reminisces about the early days, when the concept of delivering fully assembled kitchens was still novel in Ireland. ‘We saw a gap in the market,’ Oisin recalls. ‘Our goal was to simplify the process for retailers by delivering kitchens that are ready for installation.’ This commitment to service excellence and innovation quickly set Sinc Kitchens apart in the industry. While larger competitors focused on efficiency and standardisation, Sinc Kitchens embraced a more flexible and customer-centric approach. ‘We wanted to offer a more supportive service to our retailers,’ Oisin explains. ‘Instead of rigid processes, we prioritised simplicity and tailored solutions.’

ADAPTING TO MARKET TRENDS

‘

Our goal was to simplify the process for retailers by

‘

As the kitchen industry in Ireland evolves, Sinc Kitchens remains at the forefront of emerging trends. Oisin identifies the growing demand for internal storage solutions as a key trend shaping the market. ‘Homeowners are increasingly seeking innovative storage solutions, especially within pantry units,’ he observes. Sinc Kitchens responds to this trend by offering versatile and customisable pantry internals, catering to the

delivering kitchens that are ready for installation.

OISIN O’KANE

diverse needs of modern households. Furthermore, Oisin highlights the rising popularity of laundry room spaces, driven by a desire for increased functionality and organisation. Sinc Kitchens stays ahead of the curve by incorporating innovative design elements into its product offerings, ensuring that their kitchens are not only aesthetically pleasing but also highly functional.

A CULTURE OF COLLABORATION AND INTEGRITY

At the core of Sinc Kitchens’ success lies a culture of collaboration and integrity. Oisin emphasises the importance of building strong relationships with clients based on trust and transparency. ‘We see ourselves as partners to our retailers,’ Oisin asserts. ‘Our goal is to

Ireland’s Kitchen Trade Guide March/April 2024 MATTHEW O’KANE BUSINESS DEVELOPMENT MANAGER

We see ourselves as partners to our retailers,’

‘

Oisin asserts. ‘Our goal is to provide them with the support and expertise they need to succeed.

provide them with the support and expertise they need to succeed.’ This collaborative approach extends beyond their clients to encompass their supply chain partners as well. Oisin underscores the importance of fostering strong relationships with suppliers to ensure product quality and reliability. ‘We rely on our suppliers to provide us with the highest quality components,’ Oisin explains. ‘By working closely with them, we can maintain the high standards that our customers expect.’

PIONEERING INNOVATION AND EXPANSION

Looking ahead, Sinc Kitchens is poised for continued growth and expansion. Oisin reveals plans for the launch of the Novelle

In-Framed range, a testament to the company’s commitment to innovation and accessibility. ‘Our goal is to make highend kitchen solutions more accessible to our retailers,’ Oisin states. ‘The Novelle In-Framed range is designed to simplify the ordering process and broaden our product offerings.’ Furthermore, Oisin discusses the company’s ongoing investment in infrastructure and technology to support their growth ambitions. ‘We are constantly looking for ways to improve our processes and enhance the customer experience,’ Oisin declares. ‘By investing in technology and infrastructure, we can ensure that we remain at the forefront of the industry.’

CONCLUSION: SHAPING THE FUTURE OF IRISH KITCHENS

In conclusion, Sinc Kitchens stands as a shining example of innovation and excellence in the Irish kitchen industry. With a steadfast commitment to customer satisfaction and a culture of collaboration, the company is poised to shape the future of kitchens in Ireland. As they continue to push boundaries and embrace new opportunities, one thing is clear – Sinc Kitchens will remain a driving force in the industry for years to come.

Sinc Kitchens (+44) 28 796 43380 sales@sinckitchens.com sinckitchens.com

Social Stars

Use SEO to stand out in 2024 Expert reveals the digital marketing trends every business should be implementing this year

ith the competition to stand out from the crowd fiercer than ever, businesses are adopting new digital marketing techniques to reach larger audiences. Companies are investing heavily in SEO and PPC campaigns as part of their Search Engine Marketing (SEM) strategies, Influencers are being paid high amounts of money to market their products, and the likes of Ryanair and Lidl have become the kings of social media by building more personable brands. But hold onto your hats, as things are only going to intensify in 2024, according to ROAR Digital Marketing’s Managing Director, MICHAEL KNOWLES.

CONTENT IS STILL KING

There’s long been a debate about whether written content still has a place in businesses’ SEO strategies and wider SEM plans following the advancement of image-led and video content. Producing helpful and expert content is more relevant and important than ever, and web content in the form of blogs for example helps boost your search engine rankings significantly and gets your business seen by more people. As highlighted in the Google Helpful Content Update, one of the most important things to realise is that text should be written more for their audience and not aimed at generating search engine traffic

- content where visitors feel they’ve had a satisfying experience will be better rewarded than content littered with keywords trying to please search engines.

MORE IS SOMETIMES MORE

There’s no denying that short-form content is very much in vogue these days as people’s attention spans have shortened dramatically. Research from Wyzowl revealed that 73 per cent of consumers prefer to watch a short-form video to learn about a product or service - and the same can be said for written content as audiences prefer to digest more bite size information. However, long-form content has made a rapid resurgence and there is a returning desire for more words in terms of news and information articles. In fact, readers spend more than twice as much time on articles

MICHAEL KNOWLES, THE MANAGING DIRECTOR OF ROAR DIGTIAL MARKETING

over 1,000 words in length than they do with short articles, and there will always be the appetite for lengthier pieces of content which go into more detail or provide more points of view.

GOOGLE’S FEATURED SNIPPETS ARE EVOLVING

You may have noticed when you ask a question or search for something on Google, a short snippet of text answering your query can sometimes appear at the top of the results. These are called featured snippets, and appear in what is known as ‘Position 0’ - priority over all other links. The purpose of these featured snippets is to provide web users with quick, highly relevant answers to search queries so they don’t have to scroll through the long list of search results below. They are evolving rapidly and ensuring that more content relevant to people’s search queries is ranking higher on search engine results pages. To optimise your content for a featured snippet, consider the following: • Add a ‘What is’, ‘How is’, ‘How to’, etc. heading. • Use an ‘is’ sentence structure. • Target question-based queries. • Fully define the topic. • Match the featured snippet format. • Prioritise this strategy on content for which you rank in the top five.

Ireland’s Kitchen Trade Guide March/April 2024 MICHAEL KNOWLES, LEFT, WITH STAFF MEMBERS AT ROAR DIGITAL MARKETING

THE ONE VITAL COMPONENT REQUIRED TO IMPROVE SEO

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Long-form content has made a rapid resurgence and there is a returning desire for more

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Companies that include content and blogs on their websites should make internal linking of these articles a top priority in order to improve their search engine ranking, according to digital marketing specialist Michael Knowles. The fundamentals of internal linking involve adding clickable links from one piece of content to another related text, directing readers to other pages located elsewhere on the business’ website, which adds further depth to the topic and value to the user. Michael says, ‘The importance to your SEO of internal linking cannot be understated - it’s critically important to boosting your search engine ranking. ‘Using links signposting people to other content on the same domain helps search engines such as Google and Bing better understand all of the pages on your website and allows it to rank your site higher. ‘Search engines have the capability to index and analyse the pages, and businesses who strategically implement internal linking will benefit from an increased webpage authority, ultimately making them more visible to a larger online audience. ‘Every time you guide a user to another page, it shares a little SEO value of the original blog, and you create a spider web of content which all relates to the same topic. ‘For example, if you are mentioning a topic you have previously written a more in-depth blog about, including a hyperlink to the previous blog will mean you don’t have to repeat yourself fully but instead you can inform your reader that there is more on the topic elsewhere. ‘What this does is improve the engagement of the user with your content, new and old, and increases the time your audience spends on your site, which is again an important signal to Google and will help to boost your SEO performance. ‘Adding internal linking can be timeconsuming but spending that little bit longer on including these links will maximise your content and make sure you are getting the most out of the text you’re posting.’

words in terms of news and information articles.

BEWARE OF RISING COST PER CLICKS (CPC)

Businesses, rightly in my view, have been investing a lot more in Pay Per Click (PPC) advertising campaigns as this is a surefire way of guaranteeing your brand is being seen by ideal, highly targeted and the golden ‘in market’ audiences. However, we have noticed that Cost per clicks have risen over the past year, and this has caught a lot of unsuspecting businesses out. Google recently confirmed it had inflated its CPCs to 10 per cent to meet its own financial targets, but hadn’t made the public aware of it. This means businesses no longer return the same conversion rates from their initial investments. This is where employing a clued-up, on-the-ball digital marketing agency comes in handy. We are on hand to analyse the rates and potential return on investment (ROI) from such ad campaigns. Despite this rise by Google, PPC remains a key channel to your business’ SEM campaign to get you noticed, raise brand and product awareness, generate leads and grow sales in the most competitive of marketplaces.

USER GENERATED CONTENT (UGC) TAKING OVER

‘We’ve seen the rise of TikTokers and influencers promoting products on behalf of businesses and, although it’s not a new method of marketing, it is now flooding the digital stratosphere. When people are browsing products to consume, seeing either a famous person speaking favourably about the product is aspirational for the “ordinary” member of the public. However, one of the most effective marketing tools is UGC as watching a video

of a like-minded individual explaining how good a product is instantly hits home with the consumer about how that item will similarly benefit their lives. The effectiveness of this method is confirmed by both Tik Tok and Instagram which have in feed and in post shopping options, allowing consumers to quickly and easily buy the products being used and discussed by the influencer. We predict that “consumer reviews” will become the dominant form of marketing because seeing products and services in actual use from “real sources” sells.

PERSONALITY BEHIND THE BRAND

Budget airline Ryanair has become famed on X, formerly known as Twitter, for its trolling of customers complaining about their service. Some slam the company for its “unprofessional” responses to consumers, but they have taken off (sorry for the pun) with many more who view their interactions as hilariously funny and refreshingly honest, giving the impression to the public that they are fully aware of what they are - a low cost alternative to other airlines where the levels of service will not be of the same quality as rivals. But will this honest approach lose them custom? It would appear not, when you consider they are set to make a record £1.8bn this year - and that is despite the criticism they receive on X! We can only see more businesses following suit and displaying more personality.

INCREASED PERSONALISATION OF AI

The ever-developing AI will continue to be personalised to the point where it recommends suggestions - think Netflix or Amazon - for users before they even formulate that thought in their own heads. By analysing the wealth of personal data they have on you, AI will make dramatic impacts in personalisation in ways we haven’t seen before allowing it to create more segmented, specific audiences which results in a more personalised online experience.

ROAR Digital Marketing specialises in Search Engine Marketing, helping businesses get found online and turn clicks into customers. Visit the website at roardigitalmarketing.co.uk

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Odeco Microcement: Elevating Interior Design in the Irish Kitchen Trade

In the dynamic realm of interior design, Odeco Microcement from Pinturas Monto changes the rules in kitchen design. The innovative two-component cementitious coating system not only presents a contemporary alternative to traditional concrete but also redefines the possibilities in kitchen aesthetics. From walls to floors to counter tops, Odeco Microcement revolutionises the way kitchens are conceived and crafted

It keeps the space cohesive and sophisticated. The range of colours and finishes allows for the creation of unique kitchen spaces, perfectly aligning with diverse design preferences. With a palette boasting 40 different colours and offering seven distinctive finishes, the Odeco Microcement collection opens up a realm of design possibilities for creating stunning kitchens. The versatility of this material knows no boundaries, allowing for the transformation of existing kitchens and use in complete new builds. Popular colourways at the moment include copper, gold, and alabaster; Odeco Microcement is fully waterproof and durable, lasting a lifetime. Its durability, low maintenance requirements, and quick installation can make it a costeffective choice too. It reduces the need for frequent replacements or repairs, saving on maintenance costs. Odeco Microcement is thin and lightweight, and this characteristic makes it suitable for applications where weight is a concern.

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The beauty of Odeco Microcement is that it can effortlessly overlay almost any existing surface, eliminating the need for their removal, thereby providing a seamless transition

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REDEFINING SPACES

Microcement has garnered popularity in achieving the coveted industrial aesthetic without the complexities associated with traditional concrete. Its practicality lies in offering similar results, making it an increasingly favoured choice in interior design projects. For the kitchen trade, microcement is a game changer, offering a practical and aesthetic alternative. Its ability to overlay existing finishes such as existing tiles, plaster, concrete and furniture completely streamlines the renovation process. The beauty of Odeco Microcement is that it can effortlessly overlay almost any existing surface, eliminating the need for their removal, thereby providing a seamless transition from splash backs to floors, worktops and counter tops. It adapts to any substrate, thanks to its great adhesion, so you can decorate entire spaces: walls, floors, furniture, bathrooms or tiles all with the same finish creating surfaces without partitions or joints.

from splash backs to floors, worktops and counter tops. TREND SETTING WITH PINTURAS MONTO

Interior designers and architects acknowledge the versatility inherent in microcement. Monto Pinturas, as an early adopter and advocate of this transformative material, ensures that embracing Odeco Microcement places you ahead in creating the much sought-after “WOW FACTOR” in kitchens and homes. Based in Athy, County Kildare, Odeco Microcement and Pinturas Monto Paint Products are available online at microcement. ie and montopaint.ie. It is the go-to-hub for microcement, microcement tools and a full range of Pinturas Monto Paint products with nationwide deliveries across Ireland. Offering a comprehensive range, from resins to primers, microcement powders, and tools, the platform provides not just products but invaluable guidance. Their team is readily available through live chat or email, offering free advice to navigate the intricacies of achieving the perfect outcome in your Odeco Microcement projects. Odeco Microcement is 100 per cent waterproof and is the designer’s choice for bathrooms and wet room walls. It includes waterproof base coats, top coats and sealers, making it 100 per cent waterproof throughout

Ireland’s Kitchen Trade Guide March/April 2024

the entire system, so you can have complete confidence that Odeco Microcement will be completely unaffected by water.

TRADE PROFESSIONALS: MASTERING MICROCEMENT

For trade professionals like tilers, plasterers,

and kitchen specialists looking to embrace this evolving market, Odeco Microcement offers a unique opportunity with a three-day training course, covering all aspects of microcement application - turning participants into Odeco Microcement applicators. The acquired skills not only enhance professional capabilities but

also open doors to a stream of referrals from satisfied customers. Its finish is elegant and minimalist, creating highly decorative effects, capable of embellishing any room. In addition, microcement is the new material of choice for designers and it is popping up in retail stores, trendy restaurants, offices, and homes all across Ireland. Pinturas Monto is Odeco Microcement specialists, based in Kildare, delivering nationwide across Ireland. To become part of the next training session and add to your toolkit, interested applicators are encouraged to sign up for consideration to become a Odeco Microcement applicator. Spaces are limited, ensuring exclusivity and ample opportunities for applicators in each county. Join the microcement movement and redefine kitchen design in Ireland. For further details contact John Keogh microcement@montopaint.ie

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