Ireland's Bathroom Trade Guide - Issue 04

BathroomTrade

INAUGURAL IRELAND’S BATHROOM TRADE AWARDS SHINE BRIGHT

Celebrating Excellence and Innovation in Ireland’s Bathroom Industry

The inaugural Ireland’s Bathroom Trade Awards 2024 took place at the esteemed Titanic Belfast on the evening of Friday, 23rd February, marking a significant moment for Ireland’s bathroom industry. Sponsored by Cosentino, the event brought together finalists, sponsors, and esteemed guests from across the country, showcasing excellence and innovation in the sector.

The evening served as a testament to the relentless dedication and creative ingenuity propelling Ireland’s bathroom industry forward.

ROBERT ASHE, Managing Director of IBTG, expressed gratitude to all involved, stating, “We extend our thanks to all the entrants, finalists, judges and sponsors, whose unwavering dedication made the event possible.

“The finalists’ commitment to excellence has set a standard that inspires us all, and we are privileged to have had the opportunity to celebrate their achievements at IBT Awards 2024.”

The event commenced with a lively drinks reception, offering attendees the opportunity to network and engage with industry peers. Following this, in the Titanic Suite, guests enjoyed a three-course meal before eagerly anticipating the announcement of the winners.

IAN O’SULLIVAN Bathroom Renovations took the Designer of the Year (Up to £10/€12.5K), while GLYN MORGAN, GM Plumbing won Designer of the Year (Over £10/€12.5K). Retail Showroom of the Year was awarded to btw Ceramics, and NIALL McGARRY, Managing Director gives credit to his entire team on their win: “I am so delighted for all the team who have been with us for many years and who have made this possible. They continue to do the right things day after day which is the corner stone of the btw brand. I would also like to thank all our loyal customers, who have supported us year after year and who make the journey enjoyable and rewarding.”

The other winners announced on the night include MyLife Bathrooms, for Supplier of the Year; Bathshack, Best Use of Digital Marketing; innovative Product of the Year was claimed by Virtual Worlds by Cyncly; E&R Bennett won Top Retailer of the Year and last, but not least, Grohe took Sustainable Supplier of the Year.

“Huge congratulations to all other nominees and winners, and to Ireland’s Bathroom Trade Guide for a fantastic night,” MyLife announced

across their social media.

The IBT Awards partnered with Cancer Fund for Children as the events charity of choice, where attendees showed their support through generous donations, raising a total of £1500 to date. Gracious contributions from Galgorm Resort, Bushell Interiors, Lana Dullaghan Designs, Colleen Fitzpatrick Art, AC Hotel by Marriott, Causeway Aromatics, and The Orchard Celbridge further underscored the spirit of giving back within the industry.

The celebrating continued with entertainment provided by Hit Machine Drummers and live music by Jackie Rainey and Emma Doran, with the night concluding with a casino that allowed the attendees to have a bit of fun, while

networking and being in with the chance of winning a prize.

“What a night to remember at the Ireland Bathroom Awards. From start to finish, it was an evening filled with excitement, inspiration, and pure celebration of bathroom excellence,” said McDaids Bathroom Plumbing, Bathroom Designer of the Year (up to £10/€12.5K) award category sponsor.

“We have been totally wowed by the feedback from the night,” said Robert Ashe, “It’s rewarding to see the industry unite to celebrate excellence and innovation. The IBT Awards highlights our collective dedication, and we’re excited to continue showcasing the best of our industry.”

btw CERAMICS WIN RETAIL SHOWROOM OF THE YEAR

HIT MACHINE DRUMMERS

4 News

The latest industry insights.

13 IBT Awards 2024

A round-up from the night

20 Company Profile

Abode design talks commitment to Ireland

22 Hot Off the Press

The latest product releases

24 Appointments

26

28

BathroomTrade

Welcome to Issue 4 of Ireland’s Bathroom Trade Guide, and the first of 2024! We are delighted to be seeing signs of spring already, and we are even more excited to bring you this issue which encapsulates the round-up of our first-ever Ireland’s Bathroom Trade Awards!

The night was an astounding success, and we have been humbled by the feedback from those who attended on the evening of 23rd February. It’s been an honour to be able to give the bathroom industry here in Ireland the acknowledgement of the achievements they so deserve.

Inside this issue, you will meet all the winners who were announced on the night at Titanic Belfast, along with pics and more info on the night that unfolded.

Beyond all things IBT Awards, we also have jam-packed features set to keep you up-to-date and inspired. We have our industry news pages, new product launches, and appointments from within the bathroom industry. We also gain some consumer insight with a real-life case study of two homeowners’ bathroom-build journey.

We take a deep dive into the importance of ESG, with expert advice on setting your goals to net-zero carbon, and we give an overview of key emerging trends for 2024, from sustainability to Colour of the Year.

We chat to the Design Manager at Abode, bathroom and kitchen tap manufacturer, who tells us all about company values and their commitment to the Irish market.

And finally, another of our feature regulars, career conversations, we have a chat with Bridgeen Harkin, Director and Head of Sales of McDaid’s Bathroom Plumbing about her role, including her biggest inspirations and what she has learned.

We hope you enjoy this issue, and don’t forget if you have any industry news or feature ideas you want to share with us, you can send them to slarkham@ihil.net for consideration.

Tavistock Bathrooms Announces Exclusive Partnership with Irish Bathroom Distributor

Tavistock has unveiled a strategic collaboration with R.T. Large, a premier distributor specialising in bathrooms across Ireland.

This alliance designates R.T. Large as the sole distributor of Tavistock’s esteemed product line within Ireland, promising enhanced accessibility and variety for both retailers and consumers in the region.

This venture signifies a significant stride for Tavistock Bathrooms as it ventures into the dynamic Irish market. Offering a comprehensive range of bathroom essentials including furniture, fitted setups, sanitary ware, brassware, cabinets, and mirrors, Tavistock is poised to revolutionise the Irish bathroom retail landscape.

With over fifty years of industry expertise and a profound grasp of the Irish market intricacies, R.T. Large emerges as an ideal collaborator for the renowned bathroom brand.

“We are thrilled to join forces with R.T. Large, an entity that mirrors our commitment

to excellence and customer-centricity. We are confident that R.T. Large’s expansive network and market acumen will be pivotal in propelling our presence in Ireland forward, and we eagerly anticipate nurturing this partnership in the times ahead,” remarked ALAN AYERS, Head of Sales at Tavistock

Echoing the sentiment, MEL O’DOWD, Managing Director at R.T. Large, expressed, “This partnership heralds a new chapter of elevated service and options for Irish retailers and consumers alike. We are eager to fortify and amplify Tavistock’s footprint in the Irish bathroom domain.”

Tavistock promises to provide a comprehensive solution for all bathroom requisites, with their products combining functionality with style and backed by robust guarantees.

HiB Teams Up with Futureproof to Drive Sustainable Innovations in the Bathroom Sector

HiB has taken a significant step towards bolstering its commitment to sustainability through a strategic partnership with Futureproof, a renowned sustainability platform.

This collaboration signifies HiB’s dedication to advancing its sustainable initiatives and fostering a positive environmental and societal impact.

JAMES SKIRROW,

Sustainability Expert at

Futureproof, expressed excitement about the partnership, stating, “HiB’s decision to join Futureproof reflects its strong foundation in sustainability. We are thrilled to witness HiB’s continued excellence in this area throughout

2024 and beyond. The company’s focus on integrating Environmental, Social, and Governance (ESG) principles into its core functions is commendable and positions HiB as a leader in sustainability.”

The partnership between HiB and Futureproof underscores the company’s commitment to seamlessly integrating sustainability into its business practices. This collaborative effort aims to scrutinise and enhance the entire supply chain, implement strategies for reducing emissions, and ensure governance that upholds the highest ethical standards.

EMMA CUGGY, HiB People and ESG Director, underscored HiB’s dedication to enhancing its ESG credentials, stating, “Making a meaningful difference in the lives of our stakeholders and the environment is central to HiB’s mission. Our partnership with Futureproof as our Sustainability Partner will enable us to drive substantial change and measure our progress as we work towards our long-term vision.”

As the partnership between HiB and Futureproof takes shape, the bathroom supplier is poised to lead the charge in championing sustainability within the industry, contributing to a greener future for both the sector and the wider community.

Caesarstone Releases Latest ESG Progress Report

Caesarstone, a leading specialist in premium worktops, has unveiled its latest Environmental, Social, and Governance (ESG) Progress Report, providing an extensive overview of the company’s strides towards sustainability.

The report serves as a transparent narrative of Caesarstone’s journey, highlighting achievements and setting forth future objectives.

YOSEF SHIRAN, CEO of Caesarstone, expressed pride in the release of the ESG Progress Report, noting the company’s growth and evolution since its inaugural ESG Report in 2020. Shiran emphasised Caesarstone’s firm commitment to sustainability, stating, “Sustainability is a natural extension of our core business values, realised through continuous innovation of our products and processes, and our focus on the entire supply chain.”

KEY HIGHLIGHTS FROM CAESARSTONE’S ESG PROGRESS REPORT INCLUDE:

Environmental Commitment:

Caesarstone’s environmental efforts are concentrated on five main areas: increasing the utilisation of recycled content materials, expanding renewable energy sources, reducing carbon footprint, minimizing water usage, and managing general waste. Notable achievements include the development of the company’s first

Environmental Product Declaration (EPD), with plans to integrate up to 50% recycled materials into its mineral portfolio by 2025.

Caesarstone is also working towards achieving 100% renewable energy usage at its production sites and aims to reduce its carbon footprint by 20% by 2026. Furthermore, the company has attained zero water discharge at two facilities and complete water recycling at all sites, with aspirations to achieve 100% recycling at all sites by 2030, thereby eliminating landfill waste.

New Environmental, Health, and Safety (EHS) Program:

Caesarstone places a premium on the health, wellbeing, and safety of its employees, suppliers, and customers. The implementation of a new EHS management system ensures enhanced tracking and management of safety performance. The company has witnessed a 14% reduction in long-term injury rates from 2020 to 2021, followed by an additional 6% decrease in 2022. Through initiatives like the Master of Stone program, Caesarstone is spearheading safety standards in the stone fabrication industry, providing professional

training and fostering a safer work environment for over 750 worktop fabrication partners globally. The company aims to collaborate exclusively with certified fabricators and distributors meeting the threshold requirements of Master of Stone.

Employee Support and Development:

Caesarstone remains dedicated to supporting its employees with the necessary resources and benefits for professional growth and personal development.

Robust Corporate Governance:

The company’s endeavors are bolstered by a robust corporate governance structure, featuring clearly defined roles for management, the Board of Directors, and stakeholders. Extensive risk management strategies and practices are in place to ensure comprehensive governance.

Caesarstone’s ESG Progress Report underscores its unwavering commitment to sustainability and responsible corporate practices, marking significant advancements towards a more sustainable future.

Retail Footfall Surges in 2023 Despite Adversity

Amidst a turbulent landscape marked by storms, rail strikes, and economic fluctuations, the retail sector managed to hold its ground and even show progress in 2023, according to the latest insights from MRI Software.

Despite the challenges, average retail footfall in 2023 outpaced that of the previous year by 3.3%, though it still lagged behind 2019 figures by 11.5%. Nevertheless, this marked an improvement from 2022, which saw footfall decline by 14.2% compared to 2019.

The impact of the cost-of-living crisis became evident in October as consumer spending tightened, causing footfall to dip below 2022 levels for the first time since April 2021, registering at -1.3% across all retail destinations.

Notably, the 2023 figures are significant as they represent the first full trading year unaffected by direct pandemic influences, according to MRI.

Key highlights include spikes in high-street footfall during peak periods such as the Easter break, witnessing a 17% rise, and during October’s half-term with a 10.5% increase. Black Friday also contributed positively with a 10% spike.

Analysing footfall trends by retail destination, MRI found that high streets experienced a 2.7% decline year-on-year, while shopping centres fared slightly better with a 1% decrease. Retail parks, however, saw an uptick in footfall by 1.3%.

Compared to 2019, high street footfall was down by 13.8%, shopping centres by 15.6%, and retail parks by only 2%.

On a regional level, footfall increased across all regions compared to 2022, with Northern Ireland leading the pack with a 5.5%

uplift. Significant gains were also observed in Scotland, London, Wales, and the East.

MRI’s analysis of store sales by category revealed positive trends in food (8.9%), entertainment and books, health and beauty (9.1%), and home DIY and garden stores. However, the electricals category experienced a decline of approximately 10%.

Looking ahead to 2024, the report acknowledges signs of improvement but also

notes the delicate state of the UK economy. While inflation has slowed, consumer prices remain high, impacting spending power. However, stability in this regard could lead to a gradual recovery throughout the year, bolstered by increasing consumer confidence in their financial situation and purchasing capabilities. Additionally, international conflicts pose a potential challenge, likely to disrupt stock availability due to delays in imports.

Harrison Bathrooms Announces a Record Start to 2024

The strong start to the New Year continues with January billings at a company record breaking £4m.

The continued success is attributed in no small part to the positive reception of the new Scudo 18 brochure which features stunning new bathroom products and innovation. The distributor looks forward to building on this success throughout 2024.

Commercial Director Shaun Corcoran says; ‘We have enjoyed a fabulous start to 2024; we set ambitious targets for 2024 and we are on course to exceed them. We are delighted by our customers’ response to the new Scudo 18 brochure and the new products launched. We thank our retail partners for their continued interest in our products and look forward to meeting up and showcasing our new portfolio with them at KBB next month.”

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ENVi® offers intuitive control with a unique personalised showering experience.

The unique DuElec® kit seamlessly diverts water between a luxurious rainfall and five spray pattern shower head.

At the end of each shower, the all-new ENVi® provides user feedback showing individual shower use that illustrates water, energy and cost.

Toolbox Training available upon request. Please contact the Business Development team for more information.

business_development@tritonshowers.co.uk

Tri-Hub can be installed in the loft or airing cupboard

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GROHE Empowers Women in Plumbing

GROHE sponsors the HIP Female Skills Competition 2024.

The trade industry has long grappled with gender disparities, with women encountering obstacles to entry and progression within traditionally male-dominated sectors. Despite strides in gender diversity initiatives, significant work remains to cultivate a more inclusive workforce that benefits present and future generations.

In response to this imperative, GROHE, a prominent global brand specialising in complete bathroom solutions and kitchen fittings, has taken proactive steps to address gender imbalances in the trade industry. Through its GIVE (GROHE Installer Vocational Training and Education) Program, GROHE reaffirms its dedication to supporting initiatives and organisations fostering promising talent within the sector.

Building upon the success of its inaugural event in 2023, GIVE proudly assumes the role of headline sponsor for the second consecutive year of the Female Skills competition 2024, organised by HIP, the UK’s premier magazine devoted to plumbing and heating students. Designed to provide a dedicated platform for aspiring females in an industry traditionally dominated by males, the competition offers participants an opportunity to demonstrate their skills and abilities among peers of comparable caliber.

Commencing next month, the Female Skills competition 2024 will feature up to 36 Level 2 and 3 female plumbing and heating learners from colleges across the nation. Participants will vie for advancement through three regional heats, scheduled for February 27th at Bath

College, March 5th at Leicester College, and March 7th at Kirklees College, Huddersfield. These heats will entail live practical installations to evaluate participants’ skills. The winners and runners-up from each regional heat will progress to the grand finale at Stephenson College, Coalville, on April 18th, where finalists will engage in advanced practical installations to further showcase their expertise.

In a demonstration of support for emerging industry talent, the GIVE Program Leader, Chris Penney, will attend the finale to present prizes and extend congratulations to the winners.

Through the GIVE Program, GROHE actively collaborates with plumbing schools across the EMENA region (Europe, Middle East, and North Africa) to provide training and education for aspiring installers. GROHE enhances school facilities by establishing fully equipped installer-training spaces with modern equipment and materials. Following graduation, GROHE facilitates work experience or placements for students at GROHE partner organisations.

In the UK, GROHE has operated a successful training facility in collaboration with the Colchester Institute for several years, serving as a model for similar initiatives globally aimed at cultivating skilled installers on an international scale.

GROHE’s continued support for gender diversity initiatives and vocational training underscores its commitment to fostering an inclusive and vibrant trade industry, where individuals of all backgrounds can thrive and contribute to its continued success.

Ibec Survey Highlights Concerns Over Escalating Business Costs in 2024

In a recent leadership sentiment survey conducted by Ibec, the foremost Irish business advocacy group, the escalating cost of conducting business has emerged as the paramount challenge for business leaders as they brace for the year ahead.

Released just before Christmas, the survey underscores the pressing concerns of industry leaders regarding the economic landscape heading into 2024.

A staggering 74% of respondents identified the cost of doing business as the most critical issue requiring attention from the forthcoming government. Expressing these concerns in a letter to the Government, Ibec CEO DANNY McCOY emphasised the significant burden that burgeoning costs are placing on businesses, particularly smaller enterprises whose viability is increasingly at risk.

Of particular concern are the anticipated impacts of government-imposed labor market policies, which Ibec estimates will collectively add €4 billion annually to the wage bill of Irish employers. These policies, including double-digit increases in the minimum wage effective from January 1st, adjustments to employer PRSI, modifications to statutory sick pay, the introduction of pension autoenrolment, salary threshold increases for work permits, and enhancements to protective leave entitlements, are anticipated to result in labor cost escalations ranging between 25% and 30% for the most affected firms.

CEO Danny McCoy elucidated on the challenges posed by these policy changes, stating, “While many of the changes have merit, our primary concern is the lack of coordination, resulting in these costs unnecessarily converging.” He further emphasised that the current trajectory of escalating labor costs represents the most significant shift in Irish labor market policy in decades, with potentially dire implications for business competitiveness.

The sentiments expressed in the Ibec survey and subsequent recommendations underscore the urgent need for a strategic and coordinated approach to address the escalating costs facing Irish businesses in 2024. With the viability of many enterprises hanging in the balance, proactive measures from the Government are imperative to safeguard the country’s economic competitiveness and ensure sustainable growth in the year ahead.

Triton Unveils First Electric Shower Of Its Kind

Triton Showers Ireland, leaders in sustainability and energy-efficient electric showering, has announced the launch of the ENVi® electric shower.

A stylish, streamlined showering solution, the ENVi® electric shower not only looks great but encourages users to think about their water and energy usage and habits. The first shower of its kind, this sleek electric unit offers personalised profiles and provides settings to encourage sustainable showering habits. Users can adjust their own specific water and energy unit costs, empowering them to track cost-pershower and make habitual changes to reduce usage.

Features include a shower timer function as well as a cost display which provides an estimation of how much each shower has cost and how much water was used. The control panel also includes an eco-mode, enabling users to reduce shower time by a minute at the touch of a button.

Triton is also taking responsibility for its carbon emissions and has calculated the

carbon-footprint of the full lifecycle of the ENVi® shower and, with the help of an independent partner*, is investing in climate projects to fully compensate for these emissions.

The ENVi® accommodates up to six unique user profiles meaning everyone in the household can set up their preferred shower experience. In addition, thermostatic functionality guarantees superior temperature stability, especially important for those living in a multigenerational home.

Perfect for smaller bathrooms or simply for a more streamlined look, the electric shower unit can be located up to 3m away from the control panel, meaning it can be installed in surrounding attic space or an airing cupboard, depending on preference and household layout. This creates a minimalist finish within the showering space, making for a clutter-free and aesthetically pleasing bathroom.

Choose from three on-trend finishes – black, copper and silver – complemented by a sleek control panel. Featuring an easy-to-read, full colour digital display, users can easily remotely adjust water temperature, set a timer and monitor water and energy usage.

The ENVi® also offers four showerhead configurations including: DuElec which lets you seamlessly switch between handheld and rainfall; ceiling fed, perfect if the Tri-Hub is located in the attic; fixed head ceiling fed which allows for an adjustable angle rainfall head in your favourite finish; and inline wall fed, a detachable handheld which is ideal for when the Tri-Hub is installed in your airing cupboard.

Find out more about the new Triton ENVi® electric shower innovation at tritonshowers.ie/envi

Company’s Commitment to Plastic Reduction and Sustainable Practices Highlighted

In anticipation of Earth Day, Kaldewei reaffirms its dedication to reducing plastic consumption and promoting sustainable bathroom design practices, echoing the global initiative’s ethos.

Plastic reduction has long been a focus of Earth Day, extending beyond typical items like bottles and packaging to encompass larger products found in bathrooms. From toothpaste tubes to bathtubs, the need to curb consumption in this area remains critical.

Kaldewei, a stalwart supporter of Earth Day’s mission, aligns with its principles year-round. The company not only utilises sustainable raw materials but also fosters a longstanding partnership with the World Wide Fund for Nature (WWF). Through sponsorship and collaboration with the WWF’s ocean conservation program, Kaldewei works to combat plastic pollution, particularly in the Mekong Delta of Vietnam.

For over a century, Kaldewei has manufactured 100% recyclable steel enamel sanitary ware. However, ensuring bathroom products are sustainable involves careful consideration. Designers and consumers alike must assess factors such as materials, recyclability, and longevity, as well as the broader context of the

project’s environmental impact.

Sustainability, though often touted as a buzzword, requires a deeper commitment beyond relying solely on established brands. Seeking independent certification from reliable third-party sources is essential, as sustainable practices vary widely among manufacturers.

Fortunately, advancements in measurement allow for greater accountability. Strategies to reduce carbon footprints, such as avoiding air travel and integrating water-saving technologies, are essential components of sustainable design.

Environmental Product Declarations (EPDs) serve as invaluable tools for decision-making, offering standardised, independently verified reports on a product’s environmental impact throughout its lifecycle. Increased availability of EPDs would significantly enhance product and project sustainability in the long term.

Kaldewei’s dedication to sustainability extends beyond rhetoric, with tangible actions taken to improve environmental performance.

Recent initiatives include sourcing CO2-free steel and collaborating with designers who share their green principles.

The company’s latest product launch, the OYO DUO bathtub, epitomises this commitment. Crafted from recycled steel and designed to conserve water, the OYO DUO exemplifies sustainable innovation in bathroom design.

Acknowledging that even small changes matter, Kaldewei has implemented sustainability measures across its operations, from energy efficiency to packaging materials.

Packaging, a crucial aspect of sustainability, is approached with diligence. Kaldewei employs environmentally friendly materials and innovative design strategies to minimise waste, opting for recyclable wooden pallets and cardboard over Styrofoam.

As Earth Day approaches, Kaldewei continues to lead by example, demonstrating that sustainability and style can harmoniously coexist in bathroom design.

Brausch and DHL

Bathroom Supplies Set for Liquidation

Brausch and its affiliated company, DHL Bathroom Supplies, have initiated steps towards liquidation.

The firms have commenced proceedings for a Creditors’ Voluntary Liquidation (CVL), an avenue allowing directors to voluntarily dissolve an insolvent company’s affairs. Begbies Traynor has been designated as the appointed liquidator, acknowledging the early stages of the CVL process.

CVL initiation typically follows when directors/shareholders assess that their company’s financial challenges are insurmountable.

A Brausch employee expressed lamentation over the development, citing its significance in the bathroom industry as a reputable distributor specialising in brands like Villeroy & Boch.

Established in 1985, Brausch primarily distributed products from Villeroy & Boch, Keuco, and Toto across Southern England, Wales, the Midlands, and parts of the North West.

While Brausch’s turnover for 2022 saw a modest increase of approximately 12%, profits took a significant hit, plummeting by over 45% as per the September 2023 financial reports. The directors had outlined plans to navigate the challenging market landscape through strategic initiatives.

BMA Releases Safety Advisory Regarding Stop-Button Shower heads

The Bathroom Manufacturers Association (BMA) has released a vital safety advisory regarding the use of stop-button shower heads, particularly in conjunction with instantaneous electric showers, highlighting potential scalding risks.

In recent times, there has been a noticeable uptick in the popularity of shower heads equipped with start/stop buttons, largely driven by social media and e-commerce platforms. While these innovations pose no threat when paired with mixer-valve showers, the BMA emphasises a grave safety concern when they are paired with instantaneous electric showers, which constitute approximately half of the UK’s shower installations.

Instantaneous electric showers operate by swiftly heating cold water from the mains using electric heating elements to achieve the desired temperature. These showers, manufactured in the UK, undergo rigorous testing and third-party approval to meet both domestic and international standards. It’s crucial that shower heads not supplied with the unit are approved by the manufacturer to ensure safety, reliability, and energy efficiency.

The issue arises when start/stop-button shower heads are used with instantaneous electric showers, as they halt water flow at the outlet without deactivating the heating elements. This leads to rapid overheating of the water within the appliance, potentially reaching temperatures as high as 80°C.

Upon resuming the shower, there’s a risk of discharging scalding water under pressure due to the abnormal stop at the shower head, posing a severe burn hazard.

Under standard operation and with manufacturer-supplied shower heads, instantaneous electric showers are equipped with multiple safety mechanisms to ensure secure usage.

Expressing concern, the BMA notes a lack of clear warnings from many suppliers of start/ stop-button shower heads regarding their incompatibility with instantaneous electric showers. It stresses the importance of providing explicit advisories both at the point of sale and within product instructions. Collaborating with Trading Standards authorities, the association aims to raise consumer awareness regarding the risks associated with incorrectly pairing this type of shower head with electric showers.

In light of these findings, the BMA advises consumers to refer to the shower manufacturer’s website for clarification on their shower type. They advocate for exercising caution and prioritising safety during the selection and installation of new bathroom fixtures, advising against using start/stop-type shower heads with electric showers.

Impey Unveils 2024 Dates for Training Program

Impey, a leading manufacturer of wetroom solutions, has unveiled the schedule for its highly anticipated We Are Wetrooms training program for the year 2024.

Celebrating its ninth consecutive year, the We Are Wetrooms initiative will span nine sessions running from March to November. Geared towards retailers, merchant counter staff, installers, plumbers, and tilers, the program offers invaluable insights and practical guidance.

Following its successful transition to virtual training in 2021, the program continues to operate through a comprehensive virtual hub. This hub features a dedicated product presentation studio and demonstration areas showcasing pre-recorded videos alongside various Q&A sessions.

The curriculum covers Impey’s core product range, including Aqua-Dec EasyFit and Aqua-Dec Linear floor formers, as well as the WaterGuard waterproofing solution and underfloor heating systems.

Each session delves into critical aspects of wetroom installation, including floor formers installation techniques, achieving optimal wetroom gradients, and effective drainage solutions for both gravity-fed and pumped waste systems. Participants also gain insights into leak-free waterproofing methodologies.

The 2024 iteration of the ‘We Are Wetrooms’ program commences on March 15th, with all sessions personally hosted by Impey’s technical and trade marketing manager, SHAUN HUNT, who boasts over two decades of experience in the field.

Commenting on the launch of the

2024 program, Shaun Hunt expressed his enthusiasm, stating, “I am excited to kickstart our 2024 ‘We Are Wetrooms’ virtual training events. Combining live and video elements has proved incredibly popular, and the online format allows participants to join us from anywhere!”

Hunt emphasised the interactive nature of the sessions, noting, “Attendees are very engaged and typically inquire about the projects they are planning or wetroom installations they have worked on. Each session is customized to meet participants’ needs and their level of wetroom expertise.”

NEIL WHITEHEAD, Head of Marketing at Impey, highlighted the program’s growing popularity, stating, “Now in our fourth year of virtual ‘We Are Wetrooms’ training, attendee numbers continue to rise. Shaun’s comprehensive understanding of wetroom installation ensures that best practices are conveyed in the most engaging and absorbing manner.”

Whitehead encouraged individuals with an interest in level access shower spaces to enroll in the course, asserting, “If you are involved in the installation, specification, or sales of level access shower spaces, this is undoubtedly the course for you.”

Complete details regarding dates and timings for the ‘We Are Wetrooms’ pre-bookable online training sessions are now available on the company’s website for registration.

RAK Ceramics Unveils New Tap Display Units for Retailers

RAK Ceramics introduces innovative display units designed to elevate the presentation of their design-led bathroom taps in retail settings.

These units optimise floor space, allowing retailers to effectively showcase up to 29 taps from the manufacturer’s extensive portfolio.

Ideal for showroom environments, the tap display units offer retailers the opportunity to exhibit a diverse range of brassware, including popular models like the RAK-Amalfi basin mixer in matt black and the RAK-Ischia in brushed nickel. The collection also features contemporary options such as the RAK-Petit Square and Round basin mixers, alongside the classic elegance of the RAK-Washington tap, all finished in chrome.

GALAEVENINGROUNDUP•WINNERSREVEALED

Titanic Belfast

Friday 23rd February 2024

The first EVER awards dedicated to the bathroom industry in Ireland

Proudly Sponsored by:

UNVEILING EXCELLENCE: Ireland’s Inaugural Bathroom Trade Awards 2024

In an evening filled with anticipation and excitement, the inaugural Ireland’s Bathroom Trade Awards 2024, sponsored by Cosentino, unfolded as a resounding triumph. Industry leaders gathered at the iconic Titanic Building in Belfast for a gala affair, ready to celebrate excellence and unveil the winners across eight prestigious categories.

With an atmosphere brimming with anticipation and camaraderie, guests were welcomed with a delightful drinks reception. Amidst the clinking of glasses, attendees made the most of networking and catching up with industry peers, setting the stage for an extraordinary night.

Once suitably hydrated, attendees made their way to the ballroom adorned with the magnificent Titanic replica staircase, where guests enjoyed entertainment provided by Hit Machine Drummers followed by a meal before the much-anticipated awards ceremony commenced and the winners were revealed.

The night continued with live entertainment by Jackie Rainey and Emma Doran, and a fun-filled Casino, providing guests with the thrill of winning real prizes, ensuring the evening remained an unforgettable celebration of achievement and camaraderie. Here’s to the next one!

SUSTAINABLE SUPPLIER OF THE YEAR

Sponsored by CECO

Grohe

BATHROOM DESIGNER OF THE YEAR (over £10K/€12.5K)

Sponsored by The Interiors Association

Glyn Morgan: GM Plumbing

“Striving towards sustainability is an integral and essential part of GROHE’s DNA and a core value of the brand, along with quality, technology, and design. We believe it is both our individual and organisational responsibility to actively research and action methods of bringing meaningful products to market, while guaranteeing they leave behind a healthy planet for future generations. We are so thrilled with this acknowledgement from the Ireland Bathroom Trade Awards team and delighted to be part of this debut event.”

Seamus

Kelly,

Leader, Ireland, LIXIL EMNA & GROHE UK

“As a team, we were delighted to be nominated for the Bathroom Designer of The Year Award, and that was reward in itself. But then to win, in such good company, and on such a fun night, was the icing on the cake. We are always proud of our work, but to receive recognition on this scale for it too is brilliant. We had a ball with our fellow nominees and hope to be back next year!”

Glyn Morgan, Director, GM Plumbing

Margaret Brady, The Interiors Association with Glyn Morgan, GM Plumbing

Pauline Vaughan, CECO with Seamus Kelly, Grohe

SUPPLIER OF THE YEAR

Sponsored by Westmond Logistics

MyLife Bathrooms

“Winning ‘Supplier of the Year’ is a momentous achievement for us as it recognises the hard work and dedication of everyone at MyLife. We are a passionate team that takes pride in offering both market-leading products and quality customer service to our valuable network of retail partners both here in Ireland, and the UK. We want to express our sincere gratitude to Ireland’s Bathroom Trade Guide, and the judges Tom, Melanie, and Andrew, for giving us the opportunity to showcase the very best of MyLife. It was a fantastic evening in a stunning venue, and we look forward to the next one!”

Laura McShane, Marketing Manager, MyLife Bathrooms

INNOVATIVE PRODUCT OF THE YEAR

Sponsored by GPS Colour Graphics

Virtual Worlds by Cyncly

“Ireland is an extremely important market for Virtual Worlds and this award is recognition of the hard work from the whole Cyncly team to bring the CAD tools and solutions to our Irish customers.”

Ben Roberts, Director for Enterprise Accounts, Cyncly

David Bell, GPS Colour Graphics with Ben Roberts, Matthew Froggatt, Leigh Townley and Gareth Moffett, Cyncly

Laura McShane, MyLife Bathrooms with Melanie West, Westmond Logistics

TOP RETAILER

Sponsored by Ireland’s Homes Interiors & Living

E&R Bennett

SHOWROOM OF THE YEAR

Sponsored by HiB

btw Ceramics

“We were absolutely delighted to attend Ireland’s Bathroom Trade awards night in the Titanic, Belfast and were honoured to receive ‘Top Retailer of the Year’. The evening was very well organised and everything from the food to the entertainment was exceptional. It was a wonderful chance to meet with other businesses in the same industry and join in with everyone’s successes. As a family run company, we were humbled by the recognition that the award gave us and so thankful for the opportunity to share about our success as a bathroom retailer and our plans for the future.”

Rodney Bennett, Director, E&R Bennett

“I am really delighted to have accepted the award of Bathroom Retail Showroom of the Year for 2024 on behalf of all the team at btw. We have been building this showroom and our wider btw business brick by brick over the past thirty years. We moved to the current showroom at Naas in 2002 and it was a quantum step up for our brand. With the new showrooms we were able to sell a much wider range of products and to reach higher up the value chain. We are still striving to improve our brand offering and this award gives us all a sense of recognition that we are doing a lot right.”

Niall McGarry, Managing Director,

btw

Ceramics

Graham Halsall, HiB with Niall McGarry, btw Ceramics

Everett Bennett and Rodney Bennet, E&R Bennett with Suzanne Livingstone, Ireland’s Homes Interiors & Living

BEST USE OF DIGITAL MARKETING

Sponsored by eM News Distribution

Bathshack

BATHROOM DESIGNER OF THE YEAR (under £10K/€12.5K)

Sponsored by McDaids Bathroom Plumbing Tiles

O’Sullivan Bathroom Renovations

“We were over the moon to take home the award for Best use of Digital Marketing at the first ever IBT awards. We work extremely hard to make sure we are always creating relevant content for our community. To be recognised for all the hard work is incredible and I want to say a big thank you to my team for all their hard work. We have lots of great things in the pipeline for our trade customers and can’t wait to share it all.”

Lorraine Kelly, Marketing & eCommerce Manager, Bathshack

“We are absolutely thrilled to have won the IBT Award for ‘Designer of the Year’ 2024. At O’Sullivan Bathroom Renovations we pride ourselves on attention to detail and delivering the highest possible quality end product for our clients, so it makes it special that this has been recognised by our peers.

It was mentioned on the night, and I also made reference to it while accepting the award, that the likes of the kitchen renovation industry and others have been celebrated for a long time now (and rightfully so) so as the owner of a Bathroom Renovations company it is excellent to have the platform to put your company/ work out there on display.

I would like to thank all the team at O’Sullivan Bathroom Renovations for their continued hard work, and winning this award is a testament to the quality of all the team. We had a fantastic night at the awards and we are already looking forward to IBT Awards 2025.”

Ian O’Sullivan, Managing Director, O’Sullivan Bathroom Renovations

Trisha Hands and Bredgeen Harkin, McDaids Bathroom Plumbing Tiles with Ian O’Sullivan, O’Sullivan Bathroom Renovations

Denise Kavanagh, eM News Distribution with Lorraine Kelly and Julie Mills, Bathshack

A NIGHT OF GIVING BACK: Celebrating Charity and Industry Excellence

The Ireland’s Bathroom Trade Awards wasn’t just about celebrating design and innovation in the industry! Attendees displayed incredible generosity by raising an impressive £1,500 for Cancer Fund for Children, the event’s chosen charity partner.

But the spirit of giving went beyond the overall total. A huge thank you goes to Galgorm Resort, Bushell Interiors, Lana Dullagh Designs, Colleen Fitzpatrick Art, AC Hotel by Marriott, Causeway Aromatics, and The Orchard Celbridge for their raffle prize contributions. Their support not only added excitement to the evening but also directly benefited this fantastic cause.

Robert Ashe, Managing Director, Ireland’s Bathroom Trade Guide, proudly presenting a cheque for £1,500 to Jordana from The Cancer Fund For Children

Ballot prizes generously donated by:

Tapping in

This issue IBTG talk to Paul Illingworth, Design Manager at Abode and discuss the importance of sustainability, customer feedback, and their commitment to the Irish market.

Abode is an award-winning designer and distributor of high-quality kitchen taps, sinks & bathroom taps. Their sister brands include Triton, Merlyn, Croydex, Vado, Johnson Tiles, Norcros Adhesives and Grant Westfield. Established in 2002, Abode’s experienced management team has extensive knowledge of sinks, taps and the kitchen and bathroom industry.

“In 2008, Abode expanded into bathroom brassware and showers, followed by kitchen sinks in 2010, before debuting its awardwinning Pronteau collection of 4 in 1 steaming hot water taps in 2016,” says Paul. “We are

very pleased to bring our water management solutions to support the growing Irish market and assist retailers in the delivery of the very best bathroom brassware and showering solutions to their customers.”

He continues, “As the population of Ireland continues to grow, we stand ready to help Irish retailers create contemporary and traditional bathrooms with

PAUL ILLINGWORTH, DESIGN MANAGER, ABODE

the help of our newest Irish distributor Potter Cowan, which has branches in Belfast, Dublin and Cork. In fact, with predictions that the construction market will complete 33,450 new homes in 2024, the opportunities for designing and installing new bathrooms are likely to be considerable.”

MEETING DEMAND

“Since launch, Abode has always been ahead of the curve thanks to our commitment to design innovation, sustainability and wellness, all supported by a strong team of in-house product experts that bring high quality service levels to new and existing customers,” Paul explains.

“We like to pride ourselves on bringing core trends to the market quickly as well as anticipating future demand as homeowners’ needs change in line with the bigger demographic picture. Our design team is at the forefront of research and development in the markets we serve with a focus on tried and tested field research so that we know our solutions will make life easier in real life scenarios such as making the most of a compact space, saving water or providing ergonomic solutions which everyone can use.

He continues, “A lack of supply in the Irish housing market is impacting all regions of the country according to the latest Daft.ie report and there is also uncertainty around movement in the second-hand market as new builds are still coming on stream. With this in mind, we anticipate that bathroom traders are likely to be under pressure to deliver affordable, sustainable and high-quality bathroom solutions to both contract and residential customers.

THE HARMONIE RANGE

SUSTAINABILITY

Abode take their role as industry leaders and innovators very seriously, Paul explains. “By creating products where sustainability has been implemented from conception, we believe that they will help to enhance family health and wellness.

“Sustainability means more to us than just ‘green’ products, it is an integral part of how we manage our business. In fact, we have achieved carbon neutrality with PlanetMark by installing solar panels at our headquarters in Barnsley, South Yorkshire which will power the site as well as produce surplus energy during the summer to sell back to the National Grid. Alongside our commitment to harnessing the power of solar energy, we are ensuring that all vehicles in the company fleet will be hybrid or electric hybrid by 2025, reducing emissions by 51%, and we also have an amended Business Travel Policy meaning that online conferencing will be used where practical.”

He continues, “We believe in being fully accountable, which is why we have recently completed our first-ever Sustainability Report that our customers can download from our website.”

TREND SETTING

“We are noting that black remains the new black in the bathroom with an ongoing appetite for contemporary matt black finishes and we are pleased that we can supply Irish consumers with stylish mixer taps and shower heads to meet this demand,” Paul details.

“The sustainability trend is continuing to develop, so alongside our extensive range of thermostatic shower valves and flow restrictors, we are proud to meet the demand for eco-friendly materials with our on-trend antique brass products. Brass has amazing ecocredentials and is a classic choice for bathroom hardware. Not only does it add warmth and

character, but it is also a cradle-to-cradle metal, meaning it is 100% recyclable and can be recycled or repurposed indefinitely without any material loss. It is a wonderful metal to work with as each time it is recycled, its properties are retained for added durability, anti-corrosion, and heat resistance in the bathroom.”

FEEDBACK MATTERS

Paul believes that at Abode all feedback is vital to growth, and that all customers are viewed as valued members of the Abode family, he goes on to explain. “In fact, our annual market reports draw from a wide range of sources including global trend forecasts, property market projections and honest appraisals from our retailers who we know are on the frontline of the market and taking care of today’s increasingly discerning end users.

“We pride ourselves on the warmth, practicality and responsiveness of our customer service as sharing knowledge and best practice

is at the back ground of our Abode family ethos. With this mind, we provide point of sale material and dedicated support from our account mangement team and head office, alongside our Accumulate Retail Loyalty Programme which was launched to great acclaim last year. In my opinion, every conversation has the potential to become a long-term partnership and we are definitely here to support the Irish bathroom trade for decades to come! In fact, Michelle Gorst, National Sales Manager, and David Jackson, Sales Manager for the Midlands and Ireland have enjoyed a very warm welcome on recent joint retailer visits with the Potter Cowan team.”

He concludes “We are firm believers in researching and anticipating the changing needs of the Irish homeowner and bringing best in class products to market which are both luxurious and affordable.” abodedesigns.co.uk pottercowan.co.uk

KITE WALL MOUNTED BASIN MIXER, ANTIQUE BRASS

HARMONIE WALLMOUNTED 2 HOLE BASIN AND BATH MIXER IN MATT BLACK

Hot off the Press

The latest launches from the industry

RAK Ceramics Introduces Matt Black Option to Range

Elevate bathroom aesthetics with RAK Ceramics’ latest addition to the luxurious RAK-Cloud sanitary ware range, now available in stunning matt black. In an era where dark, sophisticated shades are trending in bathroom design, RAK-Cloud offers designers the perfect canvas to create dramatic, monochromatic spaces that leave a lasting impression.

The matt black option on RAK-Cloud presents a blend of fashion-forward style and timeless simplicity, allowing designers to craft spaces that exude elegance and sophistication. Whether used as an accent or a focal point, the matt black finish adds a fresh and edgy dimension to one of the most popular Designer bathroom collections in the market.

Designed exclusively for RAK Ceramics by renowned Italian designer Giuseppe Maurizio Scutellà, RAK-Cloud boasts fluid lines inspired by geometric swirls and changing shapes reminiscent of clouds, resulting in a soft, enveloping effect. This unique design philosophy translates into a sophisticated yet functional bathroom experience, offering a range of options including back-to-wall or wall-hung sanitary ware, elegant freestanding bathtubs, washbasins, and softly curved bowls

or wall solutions to cater to every need.

For added flair, designers can pair the RAK-Cloud sanitary ware with classy chrome brassware to create a striking contrast or opt for a cohesive look by matching it with matt black taps and accessories. With

RAK Ceramics’ commitment to quality and innovation, the introduction of the matt black option to the RAK-Cloud range sets a new standard in contemporary bathroom design, offering endless possibilities for creating spaces that are both stylish and functional.

Brand New Service Announced from CRL Stone

Luna Bianco emerges as the newest addition to the CRL Quartz Marble Collection from CRL Stone. Inspired by the timeless allure of marble and designed to harmonise seamlessly with nature-inspired materials, Luna Bianco sets a new standard in surface aesthetics for kitchens and bathrooms.

Featuring a super honed finish, Luna Bianco boasts a mesmerising blend of cool grey and white tones, infusing modern kitchens with freshness and brightness. Cloud-like swirls and soft grey veining add a touch of warmth and character, elevating the ambiance of any space. With its enduring and durable qualities,

Luna Bianco offers unparalleled versatility, effortlessly complementing a wide range of colour palettes and textural design elements.

Available in 20mm and 30mm thicknesses, Luna Bianco is supplied in a 3300 x 1650 mm slab format, ensuring consistency of design over large areas such as kitchen worktops. This standardised format streamlines the installation process, providing a seamless and visually appealing surface solution for any project.

One of Luna Bianco’s standout features is its easy maintenance, thanks to the functional qualities of CRL Quartz. Unlike natural materials such as marble, Luna Bianco is scratch, heat, and stain-resistant, eliminating the need for periodic sealing. Its non-porous surface ensures minimal maintenance, with simple cleaning achieved using soap and water or a mild detergent.

“Luna Bianco embodies the perfect fusion of style and functionality,” says a spokesperson for CRL Stone. “With its versatile design and durable composition, Luna Bianco offers endless possibilities for creating sophisticated and timeless spaces.”

LUNA BIANCO BATHROOM COUNTER TOP

Introducing BOHO by Scudo

Scudo’s announces the release of BOHO, the contemporary freestanding vanity unit collection that effortlessly combines sleek design with practical functionality. Owned by Harrison Bathrooms, Scudo introduces BOHO as the newest addition to its lineup, offering a fresh take on modern bathroom aesthetics.

Crafted with meticulous attention to detail, BOHO features a striking solid steel matte black frame paired with exquisite rustic oak accents, creating a captivating visual contrast. This innovative design ethos positions BOHO as the epitome of contemporary luxury, perfectly suited for the modern minimalist bathroom.

“BOHO represents a bold step forward in bathroom design,” says a spokesperson for Scudo. “With its spacious and open aesthetic, BOHO delivers both style and functionality, providing ample storage space while exuding an air of sophistication.”

Designed to offer versatility and convenience, BOHO boasts a flexible and portable unit that seamlessly integrates into any bathroom layout. The inclusion of practical storage solutions, adorned with a natural oak finish, creates a serene and inviting ambiance, ideal for relaxation and rejuvenation.

“At Scudo, we understand the importance of combining style with practicality,” adds the spokesperson. “That’s why BOHO is meticulously specified with a contrasting pure white ceramic basin, adding the perfect finishing touch to its premium aesthetic.”

Available in two widths – 600mm and 800mm – and standing at a height of 840mm, BOHO offers a customisable solution to suit various bathroom dimensions and design preferences. Additionally, customers have the option to enhance functionality with the addition of the drawer unit, providing further organisational flexibility.

Kaldewei Introduces Invisible Grip

Kaldewei unveils its latest innovation, Invisible Grip, a revolutionary finish designed to enhance user safety without compromising on aesthetics. With Invisible Grip, Kaldewei maintains its commitment to product excellence while introducing a groundbreaking solution for safe shower surfaces and bathtubs.

Safety in the bathroom is paramount regardless of age, and with Invisible Grip, Kaldewei offers a cutting-edge anti-slip surface finish that ensures secure footing even on the glossiest of steel enamel surfaces. The unique micro-structuring of the enamel provides a strong grip underfoot, which remains unaffected by soap, shower gel, shampoo, or water contact, ensuring maximum safety during every use.

“Invisible Grip introduces a pioneering innovation to help design safe bathrooms for all generations,” says YVONNE PIU, Head of Global Marketing at Kaldewei. “By achieving quality class C for wet barefoot areas.”

Beyond safety, Invisible Grip also adds a touch of modern glamour to the bathroom. Available in Alpine White for shower areas and bathtubs, this innovative finish seamlessly integrates into any bathroom design while maintaining the brilliant gleam of Kaldewei’s steel enamel surface. The micro-structure is easy to clean, ensuring hassle-free maintenance for homeowners.

Aqualla Unveils a Bold Collection of Bathroom Mirrors

Setting the benchmark for luxury bathroom aesthetics, Aqualla, renowned for its premium brassware, introduces an exquisite range of statement mirrors, designed to elevate the ambiance of any bathroom space.

Combining contemporary elegance with advanced functionality, these new mirrors redefine modernity with features like ambient color-changing options and integrated Bluetooth technology, transforming bathrooms into opulent retreats of indulgence.

Kudos Announce New Area Sales Manager

Russell Stewart, who joined Kudos Shower Products as a Retail Support Manager just over two years ago, has recently been promoted to the role of Area Sales Manager, overseeing the Midlands to Southeast region in the UK.

As part of a newly formed team of Area Sales Managers within the company, Russell’s primary responsibility is to provide dedicated support to National Merchants and Buying Groups in his designated area.

“I’m genuinely thrilled to have been promoted within just two years of joining the company, and I’m eager to contribute to this innovative new team,” Russell commented. “Although my tenure with Kudos began in 2021, I’ve been advocating for their products for many years, having previously served as a showroom sales manager for a national merchant. Kudos consistently delivers quality products, and it’s incredibly satisfying to witness the investment in its growth from our parent company, the Ronal Group.”

NICK GRAVILLE, Sales & Marketing Director at Kudos, elaborated on the strategic shift, stating, “Over the past four years, our customers have benefited from the support of our dedicated team of eight Retail Support Managers (RSMs), who offer technical guidance and installation assistance to showrooms. Recognizing the evolving needs of our expanding customer base, particularly in terms of sales support, we’ve augmented our team with the addition of Area Sales

Managers, with a focus on servicing merchants. These managers will complement the efforts of our RSMs, enhancing the level of support

and communication provided to our valued customers. We’re thrilled to welcome Russell Stewart into this pivotal role within our team.”

Sanipex appoint new Sales Director UK & Ireland

Sanipex Group announce that Lee Palmer has been appointed as Sales Director for the UK and Ireland.

Lee brings with him a wealth of experience in the UK bathroom industry having spent 17 years with Vado, the last 5 as Sales Director. His expertise in the specification sector will help focus on the growth in demand for the groups BAGNODESIGN bathroom brand.

Lee will also focus the team on growing sales through a selected network of contract merchants and committed retail partners.

Commenting on the appointment, Daryl Barker, Group CEO at Sanipex, said: “This is an exciting time for Sanipex, as we continue to expand globally with particular emphasis in the UK project and specification sectors, utilising our A&D centre in Clerkenwell.”

BMA welcomes new board member from Ideal Standard

The Bathroom Manufacturers Association (BMA) has appointed Lisa Whitfield, Managing Director of Ideal Standard UK and Ireland, as an honorary officer to its expert board.

Comprising of industry experts and senior figures, the BMA Board plays a crucial role in guiding the association’s activities, addressing sustainability, compliance, and market challenges.

“Lisa’s appointment is a valuable addition to our board,” said TOM REYNOLDS, BMA Chief Executive. “The knowledge and experience she brings will help provide the expert views required for the future of our sector and the association.”

Whitfield’s appointment brings the total number of board members to 13.

Ideal Standard, a manufacturer of residential, commercial, and healthcare bathroom solutions, boasts a robust presence in the

construction market through brands like Armitage Shanks and Ideal Standard. The company prioritises innovation across various product categories, leveraging cutting-edge technologies and collaborating with renowned designers. Its commitment to craftsmanship, design, and performance has earned international recognition.

“As Ideal Standard is pushing extensively on sustainability and ESG goals, their efforts align with the BMA’s ambitions and will help guide our industry to make a difference,” Reynolds added.

SENSTEC Appoints Mark Conacher as Managing Director for SENSTEC USA

SENSTEC proudly announces the appointment of Mark Conacher as the Managing Director of SENSTEC USA, its newly established subsidiary in the United States.

With a proven track record of transforming businesses and a deep understanding of the industry landscape, Mark’s appointment marks a significant step in SENSTEC’s mission to expand its presence in the American market.

Mark Conacher brings a wealth of experience to his new role, having successfully built his Scottish installation company into one of the most renowned brands in the UK. His achievements have been consistently recognised through various industry accolades and national awards, reflecting his dedication to excellence and his ability to drive business success.

SENSTEC’s commitment to safety and reliability has been the driving force behind its innovative shower tray solutions. With a focus on creating the safest shower experience, SENSTEC’s research led them to the aerospace industry to develop an unparalleled antislip solution. After rigorous testing and development, SENSTEC proudly stands behind their product as the best anti-slip shower tray available globally.

CHRISTOPHER HACKETT, owner and inventor of SENSTEC, expressed his confidence in Mark’s leadership, stating, “I first met Mark in 2019 in London at the Houses of Parliament,

“It’s a great honor for me to join the Bathroom Manufacturers Association board,” said Lisa Whitfield. “I join at a time when sustainability is high on the agenda for every industry. With collaboration and continued efforts, I expect our industry will become a benchmark for others to follow. We have the knowledge, passion, and drive to make this a reality.”

“I look forward to contributing to the association’s goals as it continues to grow,” Whitfield concluded.

and his standout qualities left a lasting impression on me. I am certain he is the perfect individual to lead our company forward.”

Mark Conacher, excited about his new role, commented, “I am genuinely humbled and grateful for this golden opportunity and the trust shown. SENSTEC offers a fantastic product that ensures safety and peace of mind in the shower, regardless of age. I am eager to spearhead SENSTEC’s expansion into the American market and continue its legacy of innovation and excellence.”

Mark’s appointment signifies SENSTEC’s commitment to providing the highest quality shower solutions and reaffirms its dedication to customer safety and satisfaction.

SENSTEC was founded in Northern Ireland and all of their shower trays are made in Ballygawley, NI.

2024 TRENDS

Find out what’s hot in bathroom trends this year, from sustainability, DIY and Pantone colour of the year, we have an overview of what you can expect to be seeing more of throughout the year.

PEACH FUZZ

Pantone announced its colour of the year, early in 2024, as Peach Fuzz and since then we have seen more and more bathroom brands embracing the soft hue.

Peach Fuzz, with its soothing peach undertones, embodies a sense of intimacy and harmony, elevating any space into a haven of warmth and tranquility. Its subtle yet elegant charm pays homage to the natural world, making it an ideal choice for shower trays, countertops, basins, or wall coverings. Whether incorporated into minimalist or opulent bathroom designs, Peach Fuzz promises to infuse a delightful pop of colour.

Acquabella announced the incorporation of the Pantone Colour of the Year into its array of customisation options.

Recognised for its profound influence across various industries, Pantone’s Colour of the Year holds immense significance for design professionals and enthusiasts alike. The integration of Peach Fuzz into Acquabella’s product lineup serves as a testament to the company’s commitment to innovation and trendsetting in the realm of bathroom design.

REPAIRS FIRST

Mira Showers has reported the increased number of searches for ‘shower repairs’ indicates a growing interest in having repairs instead of replacing, which could be a result of many things, one being the cost of living crisis. Research also shows it is evident that many homeowners are still unsure of how their showers work and are continually looking to seek professional help.

ALEX HYSLOP, Marketing Director at Mira Showers Pro Network said: “With the cost of living crisis tightening pockets, we support repairing showers in the first instance. Therefore, our expert team aim to remove the stress and provide homeowners with simple solutions through our trusted shower repair and replacement services. Our priority is to help you get back up and running as quickly as possible.”

ACQUABELLA

EXPERT COMMENT

PATRICK SPECK, Leader, Global Design, Lixil Emena & Grohe UK,

identifies three key trends shaping bathrooms in 2024.

PERSONALISATION

Consumers are increasingly steering the demand for personalisation, fuelled largely by the universal influence of social media. The surge in home renovation and interior design accounts across numerous platforms has propelled a fervent ‘house-proud’ movement, driving design aspirations to unprecedented heights. Manufacturers are actively responding to this surge in demand by providing an extensive array of choices, introducing innovative shapes, styles, finishes, and colours. This demand is anticipated to persist well into 2024, driven by consumers’ desire to craft spaces that authentically reflect their unique personalities, while also granting them greater authority over every facet of the overall design.

This penchant for personalisation seamlessly extends into the domains of bathrooms and kitchens, with these key rooms being a reflection of individuality and personal style. This trend is being seen through coloured brassware and fittings continuing to take a prominent position in the home, alongside brightly coloured tiles, furniture, and accessories. This trend paves way for joyful interiors, as homeowners seek refuge within their homes.

HOLISTIC HOMES

Following similar themes of the Personalisation trend, in 2024 the trend of transforming homes into wellness havens to alleviate the stresses of modern living will persist, continuing a significant macro trend. This trend will see consumers to carve out extended and flexible

STATEMENT LIGHTING

Elevating the ambiance and functionality of bathrooms, statement lighting emerges as a prominent trend in 2024. No longer merely functional, lighting fixtures are now focal points, adding flair and personality to the space. From bold chandeliers to sleek pendant lights, designers are incorporating striking lighting elements to create visual interest and enhance the overall aesthetic. Whethe r it’s illuminating vanity areas or accentuating architectural features, statement lighting transforms bathrooms into stylish and inviting sanctuaries, reflecting the evolving tastes and preferences of modern consumers.

living spaces within their homes, driving the demand for versatile products that adapt to our evolving needs. Notably, the year will witness a sustained focus on elevated design and functionality as integral elements within this transformation, with bathrooms and kitchens deviating from conventional roles to incorporate influences from upscale hotels and expertly curated residential designs. This amplification of personalised luxury and well-being underscores the ongoing evolution of home spaces in 2024, as we become more focused on how our spaces make us feel.

As we see this trend evolve, we expect to see luxurious ensuite bathrooms being prioritised and functional, semi-professional kitchens separated from dining spaces as each space in considered in its entirety. Hidden kitchens and utility rooms are also gaining popularity, offering a purposeful space to carry out practical household tasks, while the main kitchen remains dedicated to hosting and entertaining. The sleek, multifunctional design of these rooms helps to enhance the overall sophistication and atmosphere of contemporary homes.

SUSTAINABILITY

As societal awareness grows, sustainability emerges as a key player across all sectors, with a particular focus on water conservation in bathrooms. The industry will not only strive to deliver resource-saving solutions but also emphasises optimal value for money and performance.

A 2023 survey conducted by YouGov, commissioned by GROHE, has provided some interesting insights into the nation’s attitudes towards resource saving home fittings. It seems sustainability and eco-consciousness could be having an impact on bathroom habits and design choices, with 67% of people noting that they are conscious of their environmental impact when showering/bathing. When it comes to installing eco-friendly bathroom fittings, cost is cited as the biggest hindrance, with nearly

half of people agreeing, while 22% of people noted there was nothing preventing them from installing eco-friendly fittings.

We expect to see resource saving products to become a priority to those undertaking renovation projects and expect conscious consumerism to grow beyond the product itself. Customers are paying close attention to brands and manufacturers who champion sustainable practices and provide transparency in their business approaches.

DURAVIT

GROHE

Embracing ESG: A Strategic Imperative for Irish Businesses

In the wake of global shifts towards sustainability and responsible corporate practices, Environmental, Social, and Governance (ESG) principles have emerged as a cornerstone for businesses aiming to thrive in the 21st century. For Irish companies navigating an increasingly complex landscape of societal expectations, regulatory demands, and investor scrutiny, integrating ESG into their corporate strategy is not just a choice; it’s a strategic imperative. In this feature, we delve into the key aspects of implementing ESG strategies, crafting robust ESG policies, and ensuring their effective implementation within Irish businesses.

UNDERSTANDING ESG

ESG encapsulates a triad of factors that measure a company’s societal and environmental impact alongside its governance structure. Environmental criteria assess a company’s eco-footprint and efforts towards sustainability. Social factors encompass how a company manages its relationships with employees, suppliers, customers, and the communities it operates in. Governance evaluates a company’s leadership, internal controls, and ethical standards.

WHY ESG MATTERS

Embracing ESG isn’t just about aligning with ethical principles; it’s a sound business decision with tangible benefits. Studies consistently show that companies with robust ESG practices outperform their peers financially over the long term. Moreover, in a world increasingly conscious of environmental and social issues, ESG can enhance brand reputation, attract a new customer base, mitigate risks, and foster innovation.

HERE’S SOME SIMPLE IDEAS THAT YOU COULD IMPLEMENT IN TO YOUR ESG POLICY:

• Raise money for a local charity

• Support diversity, equity and inclusion

• Reduce transport miles and resources your business uses

• Embrace new technologies to make your business more efficient

• Actively look after employee wellbeing

• Reduce waste and water usage, from paper to unnecessary packaging

• Choose sustainable materials

CRAFTING AN ESG POLICY:

A well-crafted ESG policy serves as the blueprint for integrating sustainability and responsibility into every facet of a company’s operations. It should begin with a commitment from top management, setting clear objectives and targets aligned with the company’s values and stakeholder expectations. The policy should outline specific actions to address environmental impact reduction, social responsibility initiatives, and governance enhancements. Importantly, it should be dynamic, evolving with changing circumstances and stakeholder feedback.

Implementation is where the rubber meets the road for ESG strategies. It requires a holistic approach, embedding ESG considerations into corporate culture, operations, and decision-making processes. ESG should not be siloed within a sustainability department but integrated into every department’s objectives and performance metrics.

ESG is not a one-time initiative but a journey of continuous improvement. Regularly revisiting and refining strategies based on performance outcomes and emerging trends is crucial.

Expert Advice

STEERING TOWARD NET ZERO

David McGee, ESG Leader, PWC Ireland

According to our latest CEO Survey, 92% of CEOs in Ireland are actively pursuing energy efficiency measures in their companies. This shift is crucial for both the environment and business longevity. However, energy transitions come with unique challenges.

For example, regulatory complexity is the most significant hurdle to decarbonisation according to 71% of Irish CEOs. Despite this difficulty, everyone must navigate the challenges – regardless of size or industry – to contribute to a sustainable, low-carbon future for all.

To steer their companies towards net zero, CEOs need to:

1 Set clear, long-term goals

2 Encourage innovation and flexibility in the workplace

3 Communicate transparently with stakeholders

4 Commit to sustainability

5 Use data and technology wisely

Energy transitions can be challenging, but they present many business growth and innovation opportunities. Embracing change allows CEOs to guide their companies towards net zero and ultimately, a more sustainable future.

Instagram Inspiration

Nestled in the scenic landscapes of Co. Meath lies a testament to passion and perseverance – the home of Hayley and Eimear, lovingly dubbed @happyfieldhome. Their journey from dream to reality is a tale of meticulous planning, creative inspiration, and the pursuit of timeless elegance.

The seeds of their dream were sown in the familiarity of Eimear’s family land, a place brimming with cherished memories. “We always dreamed of building our own homes,” shares Eimear. “The decision to name our Instagram page ‘happyfieldhome’ was a heartfelt tribute to the joyous moments I’ve spent here.”

Central to their vision were the bathrooms, spaces where form seamlessly intertwines with function. While the duo harboured a clear aesthetic preference, they were keen to seek guidance from industry professionals. “Our supplier delved into our Pinterest boards, gaining insights into our style,” says Eimear. The result? A harmonious blend of personal taste and expert advice, epitomised by their master ensuite.

“For the master ensuite, we aimed for a serene ambiance,” explains Hayley. “We envisioned ‘hers and hers’ sinks, a spacious shower, and a luxurious freestanding bath.” Their decision to expand the upper floor granted them an additional 500 square metre of space, enabling the realisation of their dream layout. The space exudes a sense of tranquility, with thoughtful design elements like the discreet ‘loo nook’ ensuring visual harmony.

Their inspiration? A blend of digital exploration and real-world immersion. “Platforms like Pinterest and Instagram were invaluable,” shares Eimear. “We pinned and saved loads of bathrooms, deciphering our preferred styles.”

Regular excursions to bathroom showrooms offered tangible encounters with various products and layouts, further enriching their creative journey.

In their pursuit of timeless elegance, attention to detail was paramount. “We were drawn to matte black brassware for a modern, sleek look,” explains Hayley. “All showers, taps, and flushes exude a sense of understated luxury.” Custom-designed sinks and meticulously selected whiteware and brassware elements imbue each space with a distinct personality.

However, their journey wasn’t without its challenges. “We wanted to work with local suppliers and professionals,” notes Eimear. “Timing was crucial, as delays in one aspect could cascade into others.” Yet, their perseverance paid off, with their bathrooms

now serving as epitomes of thoughtful design and impeccable craftsmanship.

As they reflect on their journey, Hayley and Eimear express contentment with the culmination of their efforts. “Our bathrooms are complete,” shares Eimear, with a hint of satisfaction. “Except for adding some new accessories here and there,” Hayley chimes in, a testament to their perpetual pursuit of perfection.

WHO:

Hayley and Eimaer @happyfieldhome

WHERE:

Co. Meath

BRANDS AND SUPPLIERS:

Sonas

RT Large

McGarry Tiles, Navan

Bathshack

Viktor Benson

Career Conversation

This issue, IBTG talks to Bredgeen Harkin, Director and Head of Sales, McDaid’s Bathroom Plumbing Tiles.

TELL US A BIT ABOUT THE COMPANY?

McDaid’s Bathroom Plumbing Tiles stands as a beacon of quality and professionalism in the Donegal community and beyond, celebrating 50 years in the heart of the Inishowen peninsula. Our journey began with my late father’s entrepreneurial spirit, evolving from humble beginnings into a leading provider of bathroom plumbing and tiles. We’re dedicated to offering quality products and professional customer service, including exceptional aftercare. Inspired by my parents’ legacy, we continue to enhance homes with durable, beautiful solutions, ensuring every customer’s vision for their space is realised.

HOW DID YOU COME TO BE IN YOUR CURRENT ROLE AT MCDAIDS?

My path to Director and Head of Sales at McDaids was shaped by the profound influence of my late parents. Immersed in the business from a young age, I learned the value of dedication, innovation, and customer service firsthand. After completing my studies, I returned with a blend of tradition and fresh insights, driven by a passion for our family business and its community impact. It was a natural progression to my current role, where I strive to honour our legacy and help lead McDaid’s into the future.

WHAT DOES A DAY IN THE LIFE OF A SHOWROOM MANAGER LOOK LIKE?

A day as a showroom manager is dynamic and diverse, starting with team briefings and setting daily objectives. My role spans overseeing showroom operations, engaging with customers to understand their needs, and working closely with our sales and design teams to ensure a seamless service. I manage inventory, supplier relations, and sales strategies, all aimed at providing a superior shopping experience. Balancing sales, management, and customer interaction, my focus is on upholding our commitment to quality and service.

WHO HAS BEEN YOUR BIGGEST INSPIRATION THROUGHOUT YOUR CAREER?

My parents have been my greatest inspiration. My father’s resilience and entrepreneurial drive in founding McDaid’s, coupled with my mother’s unwavering support, have instilled in me the principles of hard work, vision, and emotional intelligence. Their legacy is

the foundation of my professional ethos, inspiring me to uphold our family values and push for innovation within our business.

WHAT SKILLS DO YOU FEEL IS ESSENTIAL IN THE SUCCESS OF BEING A MANAGER IN THE INDUSTRY?

Adaptability is crucial in the ever-evolving bathroom industry. Staying adaptable enables me to guide our team through changes, whether in product lines, technologies, or service strategies. This flexibility ensures we remain competitive and responsive to our customers’ needs, maintaining our position as a trusted provider of quality bathroom solutions.

My father’s resilience and entrepreneurial drive in founding McDaid’s, coupled with my mother’s unwavering support, have instilled in me the principles of hard work, vision, and emotional intelligence.

WHAT

HAS BEEN SOMETHING YOU HAVE LEARNED WORKING IN THE BATHROOM INDUSTRY IN IRELAND?

I have learnt that it is important to be at the heartbeat of the customer experience. At the moment, the MICA crisis has highlighted the importance of empathy, community engagement, and resilience. It has taught us the significance of offering materials and practices that are not just aesthetically pleasing but also safe, reliable, and sustainable. By understanding and addressing the unique needs of those affected, we’ve adapted our offerings to prioritise quality and peace of mind. This experience reaffirms our commitment to supporting our community, demonstrating that we’re more than just a business—we’re a partner in rebuilding and renovation, standing with our customers through challenges and beyond.

WHAT IS YOUR FAVOURITE THING ABOUT YOUR CURRENT ROLE?

My favourite aspect of my current role as Director and Head of Sales is the dynamic nature of the work, which requires constant adaptability and a keen awareness of industry trends. Embracing change, learning from it, and leading my team through the evolution of the market is incredibly rewarding. I am fortunate to work with a fantastic team that is as committed as I am to excellence and innovation.

Communication is at the heart of our success, ensuring we operate cohesively and stay aligned with our goals. This was exemplified during our recent attendance at the kbb show at the NEC in Birmingham, an invaluable experience for us all. Meeting with suppliers and exhibitors allowed us to engage directly with the latest trends and technologies, deepening our understanding and bringing back insights that will benefit our business and customers. It’s opportunities like these that reinforce the importance of staying connected with the wider industry, fostering a culture of continuous learning and adaptation within our team. This blend of adaptability, teamwork, and proactive engagement in industry events like the kbb show is what I treasure most about my role.

McDAID’S BATHROOM PLUMBING TILES

Ireland’s KitchenTrade Guide ISSUE 72 OUT NOW!

Ireland’s KitchenTradeGUIDE

FISHER & PAYKEL OPENS WORLD-CLASS EXPERIENCE CENTRE

Irish retailers set to flock to the luxury appliance brand’s London Experience Centre this year

Following finishing touches in late 2023, New Zealand appliance brand, Fisher & Paykel will officially open the doors to its highly anticipated, immersive experience centre on February 12, 2024

Many of Fisher & Paykel’s Irish retailers have already booked guided tours of the new premises at 98 Wigmore Street, London.

Visitors can share in an exclusive Mastery of Temperature culinary experience where inhouse chefs will bring to life the insights behind the brand’s approach to food care and cooking in the centre’s Social Kitchen.

From a first offering of kawakawa tea prepared on a “hot rock,” to dinner for 10 in the luxuriously appointed Social Kitchen, guests can look forward to an experience which prioritises architecture that has meaningful connections to place.

Reflecting the brand’s “Designed in New Zealand” ethos, the new Experience Centre speaks to Fisher & Paykel’s commitment to kitchen perfection, perfect results and the evolution of the laundry into a bespoke fabric care solution.

STEPHEN RICKERSEY, Chief Operating Officer for Fisher & Paykel UK, Ireland & Europe said, ‘Often referred to as the design capital of the world, London will very shortly be home to the first Fisher & Paykel Experience Centre in Europe. It is both an honour and privilege to be able to bring the rich and immersive culture of New Zealand to our market as we take the next step to support our ambitious business plans in the UK and beyond.’

The space on Wigmore St has been designed in a creative collaboration between Brinkworth, bespoke cabinet maker Jacob Alexander, Fisher & Paykel’s experience design team, and Alt Group, the brand’s strategic brand partner.

‘We design some of the best appliances in the world,’ says Fisher & Paykel CEO DANIEL WITTEN-HANNAH. ‘We wanted to demonstrate the potential of our products in the world’s best kitchens, and through creative collaboration with Brinkworth and Jacob Alexander, that is what these represent.’

The concept has been brought to life through a refined material palette of elm inspired by the site’s proximity to three of London’s famous green spaces; Portland stone — the great stone of London; and deep brown

We wanted to demonstrate the potential of our products in the world’s best kitchens.

‘

glazed tiles, whose source of inspiration is the subterranean network of brick-clad waterways that intersect the site

Key spaces within the experience centre include a Minimal Kitchen, a showcase of how seamless integration of appliances lifts the kitchen beyond utility into a crafted and furniture-like space, and an Apartment Kitchen shows that luxury need not be defined by size.

The Fabric Care Solutions space shows how Fisher & Paykel has evolved the concept

of laundry beyond washing and drying to encompass fibre-specific tailored fabric care.

‘Throughout the London Experience Centre, every interaction has been crafted to resonate with who we are and every physical element is carefully considered–from the offering of kawakawa tea upon entry, to the descent of a discreet sculptural spiral stair into a luxurious vaulted space. A hidden kitchen, where guests are welcomed by a bowler-hatted sculpture by Michael Parekōwhai, New Zealand’s foremost living artist,’ says Witten-Hannah.

The Wigmore Street experience centre aims to help develop the growing brand’s presence in the UK and Ireland, and support and inspire key professional audiences with experiences that capture the essence of the Fisher & Paykel brand.