Flip Book for Doris Mitsue Fujiwara and Lorraine Harue Fujiwara
Aloha, Thank you for the opportunity to discuss the marketing & sale of your property.
We understand that selling your house is an important decision for you. Our goal is to help you sell your property for the highest price the market can bear, within the time frame that fits your plans, and to make the home selling process as efficient, stress-free and successful as possible. We accomplish this with proven state of the art system, model & tools along with consistent and clear communication.
The purpose of this Home Selling Guide is to share our unique & aggressive marketing process, to acquaint you with the current market activity in this area, and to explain how the Ihara Team and Keller Williams Honolulu can assist you in achieving your goals in selling your property.
In order to best serve you, we’ll want to spend some time with you to learn more about your property and it’s unique value proposition. Our goal is that you will be delighted with your home selling experience. Please feel free to call us at any time, ask questions and share your concerns with us. Again, thank you for allowing us to introduce ourselves and our services in assisting you in the marketing of your property.
Very truly yours,
Dan & Julie Ihara
The Ihara Team
Realtor Associates
TABLE OF CONTENTS
❖ Meet Our Company & Team
❖ Awards and Accolades
❖ 52 Point Listing Plan
❖ Preparing Your Home For Sale
❖ Luxury Marketing Profile
❖ Technology Driven Marketing
❖ Additional Marketing Tools
❖ Keller Williams International
Aloha!
COMPANY PROFILE
We are The Ihara Team, an award-winning real estate team since 2005. We are recognized by Hawaii Business Magazine as one of Hawaii’s Top 100 Realtor and awarded the Hall of Fame 13 years in a row. We are also recognized by Pacific Business News as one of Hawaii’s Fastest 50 Companies for 2016 to 2019.
We specialize in residential real estate services, home selling and buying services covering luxury properties, first-time home buyers, investors, relocation, 1031 Exchanges, trust sales and Senior Living Options. We are proud to have served over 1,500 families in their pursuit to reaching their Real Estate goals whether it be buying, selling or investing.
We have also hosted 1000+ seminars covering topics from, Building Wealth Through a 1031 Exchange, Senior Living Options, Planning for the Future and Beyond, Helping Seniors to Create A Legacy with Real Estate, Trust Sales, Home Buying and Investments.
Founded by Dan and Julie Ihara, The Ihara Team is part of a family of companies in Coaching Company and Silver Spoons and a compassionate non-profit 501(c)(3) organization created to help Hawaii’s Kupuna who are not able to help themselves.
Dan and Julie also launched the Real Estate Planner community in KW which trains and certifies agents on generational wealth building, minimizing taxes and helping families make comprehensive plans and strategies around their real estate assets.
DAN’S BACKGROUND
Dan was born in Honolulu at Tripler Army Medical Center to Les and Shirley Ihara. As the youngest of six children he worked hard to keep up with his siblings. Father, retired U.S. Army Colonel Les S. Ihara, took the family around the country, and even to Korea. Dan was forced to adapt to new environments and cultures while learning to work with a variety of people and situations.
Prior to real estate Dan was the Vice President of Marketing for a Global Manufacturing Company. He was responsible for sales in Hawaii, Florida, Canada, Asia, South Pacific and Caribbean. Prior to that Dan worked for 8 years at Servco Pacific Inc., in the Automotive Division as Assistant Vice President of Promotions & Marketing and later held various Sales Management positions. Dan fine-tuned his customer service, sales and negotiating skills in the car industry as a New Car Sales Manager, Used Car Sales Manager and Finance Manager.
From his disciplined upbringing as a Colonel’s son as well as Co-Founding many thriving businesses, Dan learned that success comes only from hard work, persistence and tenacity. Core values of honesty, integrity and serving others were instilled in him at a very early age from his parents and 5 other siblings.
JULIE’S BACKGROUND
Julie was born and raised in Honolulu to Tom and Grace Fukunaga. Father, Tom Fukunaga worked hard for many years building the family business – Servco Pacific, Inc. One of the largest and oldest companies in Hawaii founded in 1919 by her Grandfather Peter Fukunaga. Mother, Grace was a lifelong educator, teaching for many years at Wilson Elementary School. Both parents served as role models to Julie, instilling the importance of hard work, persistence, remaining humble and high educational values. She is a lifelong learner.
Julie’s work experiences include 18 years in the banking industry, with her latest position as Vice President of the Direct Marketing & Promotions of Central Pacific Bank. Other areas of experience are Branch Manager, VP of Business Development, Residential Mortgage Sales Manager for City Bank and International Savings.
Her combined experience in the Business field, specifically in Service, Sales & Marketing, and Finance have been beneficial to the Ihara Team clients. While she and Dan have built many businesses, her real passion is to help others reach their goals; whether in real estate, career or in life.
FAMILY LIFE
Dan & Julie have been married for over 35 years and have 3 sons: Michael (28), James (25) and Randy (23). Randy works with The Ihara Team as a listing manager. When not studying and working they can be found surfing or diving with their friends and dad.
Dan can be seen out in the waves at 5am almost daily. He has gone on surf trips to Indonesia, Tahiti, Fiji, & Mexico. He looks forward to his annual surf trips in remote places around the globe. Julie loves being a Mom to her boys and the team. She also volunteers her time to serve and lead others, as well as to network and support women leaders.
Dan & Julie are proud parents who appreciate quality time with their family. They regularly take family vacations to explore the world and ski/snowboard in the winter. They work hard and play hard together!
Gary Keller, CEO & Founder of Keller Williams
UNIQUE TEAM APPROACH
Dan & Julie have been hand selected to be part of Gary Keller’s Top 100 Mastermind Group. They meet regularly throughout the year and mastermind best practices from around the country. Together they’ve been refining their systems, models, and tools to provide the highest level of service to their clients.
YOUR ADVOCATES
Listing Specialists
• Determines market value based on current data, local knowledge and 15 years of experience
• Creates marketing strategy to appeal to the most likely buyers
• Manages the entire process and team through closing
• Owns the success of seller’s goals
YOUR ADVOCATES
MEET THE BUYERS TEAM
Buying Specialist
• Aggressively search for properties within your parameters
• Focus all efforts on finding the right property at the best price
• Advocate, Educate & Negotiate for our buyers through the contingencies
THE IHARA TEAM STATISTICS
• Served over 1,545 Families
• Over 1 Billion in sales
• Closed $113 million in 2022
• Closed over $80 million in 2023
• Closed over $63 million in 2024
• Top 3 on Oahu out of 7,500+ agents
Ihara Team vs Market | SFH Homes
Ihara Team vs Market | Condo Homes
Ihara Team vs Market |Median DOM
REAL ESTATE AWARDS AND RECOGNITION
Hawaii Business Magazine’s Top 100 Realtors in the State of Hawaii 2007-2019 Top 1% of Realtors in Hawaii.
Hawaii Business Magazine’s Top 100 Realtors Hall of Fame for 12 consecutive years.
National Association of Realtors awarded Dan the coveted Senior Real Estate Specialist “Outstanding Service Award” in 2014.
Hawaii Business Magazine recognized Dan as one of the Top 25 most influential people in Real Estate for 5 years straight.
Pacific Business News ranked The Ihara Team as one of the Fastest 50 growing companies in Hawaii in 2017 & 2018.
KELLER WILLIAMS AWARDS & HONORS
52 POINT MARKETING PLAN - Overview
6 Proven Processes:
❏ Pre-Market Activities
❏ Selling Your Home: 10 Day Blitz
❏ Once We Receive An Offer
❏ Counter Offer: Draft, Sign and Submit
❏ Escrow: Once We Have An Agreement With A Buyer
❏ Bonus - After Closing
52 POINT MARKETING PLAN
Pre-MarketActivities:
❏ Coordinate de-cluttering
❏ Obtain estimates for repairs and staging
❏ Manage repairs for your home
❏ Coordinate the staging of your home
❏ Professional photography at no cost to you
❏ Agent guided virtual tour of your home
❏ We create professional brochures at no cost to you
❏ Load your listing on 350 real estate web pages globally
❏ Share your listing with all local real estate websites
❏ Eblast your listing to over 5500 agents.
❏ Send your listing to over 1,000 top local agents via email. (potential buyers)
❏ Order your property survey, condo docs, BPP, association docs, leasehold docs; costs come out of your proceeds when you close*
❏ Order your preliminary title report at no cost to you
❏ Work to resolve encroachments
❏ Assist in completing the Seller's Real Property Disclosure Statement
❏ Collect pertinent documents (warranties/manuals) that adds value to your home
*If the sale does not close in 6 months, seller is responsible to pay vendors
52 POINT MARKETING PLAN
52 POINT MARKETING PLAN
Once We Receive An Offer
❏ Send following to buyer’s agent for buyer’s acceptance.
● Completed Seller Real Property Disclosure & Statement
● Survey Docs
● Condo Docs
● Preliminary Title Report
❏ We research buyers motivation by interviewing buyer’s agent.
❏ We Research the buyer’s background, experience and properties they own
❏ We also interview the lender to validate the buyer’s financial ability to close.
❏ Verify buyer’s cash funds
❏ Pre-negotiate for price and terms with buyer’s agent with top offers to see who would be best buyer for you.
❏ Present all offers received and guide you through your selection process. You decide on the price and terms you would like to counter.
52 POINT MARKETING PLAN
Counter Offer: Draft, Sign and Submit
❏ Review a proposed counter offer and discuss details
❏ Send you the counter offer to review and sign
❏ Once signed, we send it to buyer’s agent and call to confirm receipt
❏ Come to an agreement with the chosen buyer on Wednesday
❏ Obtain a fully executed contract and send all fully executed documents to you.
❏ Open Escrow
52 POINT MARKETING PLAN
Escrow: Once We Have An Agreement With A Buyer
❏ Accept the completed Seller’s Disclosure Statement to the buyer’s agent
❏ Accept Executed Disclosures & Addendums
❏ Work to resolve any survey issues such as Encroachment Agreements
❏ Manage the entire process through closing
❏ Update you on the status of the transaction on a weekly basis
❏ Ensure that the buyers initial deposit is received by escrow
❏ You will receive the Opening Escrow Instructions to be completed and the Projected Timeline Form
❏ Assist you in completing the escrow instructions
❏ We will coordinate the buyers Home Inspection with you
❏ Negotiate with the buyer’s agent the results of the home inspection
❏ Come to an agreement with the buyer’s agent
❏ Confirm that the additional deposits are received by escrow
52 POINT MARKETING PLAN
Escrow: Once We Have An Agreement With A Buyer
❏ Coordinate termite inspection & treatment if needed
❏ Continuously follow up with the buyer’s Loan Officer to track the loan progress
❏ Send you a Final Steps Checklist so you can change over the utilities (water, electricity, gas, etc…)
❏ Send you the Tentative Hud Statement so you can review your costs and proceeds
*If the sale does not close, seller is responsible to pay for condo documents.
52 POINT MARKETING PLAN
Escrow: Once We Have An Agreement With A Buyer
❏ Be present with you at Signing to answer any last minute questions and obtain the property keys
❏ Obtain buyer acceptance of survey and seller disclosure
❏ Celebrate with you on the day of closing
Bonus - After Closing
❏ Contact you monthly via email
❏ Call you 2 times a year to see if you have any questions
PREPARING YOUR HOME FOR SALE
In efforts to help you prepare your home for sale, there are many things that we can do to increase the value of your home, in the eyes of the potential buyers. Services we can coordinate and manage are:
❖Coordinate De-cluttering and Removal of unwanted items.
❖Recommendations for Renovations/ Repairs
❖Managing of Vendors and Scheduling Renovations/Repairs
❖Coordinate Professional Staging of the Property
❖Coordinate & Schedule Professional Photography
❖Agent led Virtual walkthrough
❖Coordinate private viewings via Showingtime
❖Aggressively Marketing the Property Locally & Globally
DE-CLUTTERING
Ihara Team Hawaii helps clients with the process of downsizing and removing of unwanted items. We connect you with vendors that will help you to S.O.R.T. through the items and help you decide what to Sell, Offer, Retain and Toss. They even help remove the items off the property.
2025 The Ihara Team of Keller Williams Honolulu RB-21303 | 1347 Kapiolani Blvd, 3rd Floor, Honolulu, Hawaii 96813. | Every Keller Williams office is independently owned and operated
MAKING THE MOVE
The Goal of Senior Move
Managers is to relieve the stress of moving. We can help you SORT through items, pack, coordinate your floor plan, and unpack after the move!
REPAIRS AND RENOVATIONS
The Ihara Team has tried & proven vendors who can resolve property issues. From painting & flooring, to kitchen & baths, as well as electrical, plumbing, pool and yard, we can help find the best solution to yield you the most money.
We have been providing this concierge service for over 15 years and our clients appreciate this FREE added service of managing repairs & renovations.
PAINTING
Painting can make a old house look new! Something as simple as painting can make all the difference in the buyer's eyes.
Look at the pictures on the right. After coordinating the painting of this house, we made it feel more appealing to the potential buyers and help to take their eyes away from the negatives.
This home received 8 offers and sold for $70,000 over the list price.
2025 The Ihara Team of Keller Williams Honolulu RB-21303 | 1347 Kapiolani Blvd, 3rd Floor, Honolulu, Hawaii 96813. | Every Keller Williams office is independently owned and operated
STAGING
To obtain top dollar in the shortest amount of time, you’ll want your home to be shown in the best possible light to prospective buyers.
We coordinate with a professional stager to create a warm and inviting environment focusing on the best architectural features and selling points of your home.
BEFORE STAGING AFTER STAGING
STAGING FUN FACTS
● Staged homes sell 30% faster than non-staged homes
● Investing in staging up front offsets the cost of possible price reduction in a leveling market
● Most professional stages charge less than $5,000
● 82% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. (National Association of Realtors)
● 47% of real estate agents claim that home staging had an effect on most buyers’ view of the home. (National Association of Realtors)
● A professionally staged home spends 73% less time on the market compared to those without staging. (Professional Staging)
● Staged homes on the market sold for 25% more than homes without staging. (Realtor Magazine)
● Homeowners see a 5-15% return on investment when they choose to professionally stage their homes before they sell them on the market. (NAR)
● 95% of buyers search online for homes (at a minimum, consider virtual staging)
PROFESSIONAL PHOTOGRAPHY
Today’s buyers search for properties on the internet and via their smartphones. They determine which properties they like by the images they see. All of the pictures and videos of our listings are taken and edited by a professional photographer paid for by our team.
MEMBERS of THE INSTITUTE FOR LUXURY HOME MARKETING®
Special competencies equal the right results for you.
Marketing a luxury property demands competencies over and above those of the typical real estate agent. In 2009 Dan received his Luxury Home Marketing certificate after attending specialized training in Beverly Hills California.
No cookie-cutter marketing for your unique property.
Thanks to training & experience, our team understands how to develop and implement a customized lifestyle marketing plan for your luxury property.
You’ll tap into an international network.
The Institute’s network of luxury real estate experts reaches around the globe. This means there are thousands of luxury agents located across North America and around the world -- with whom we network with. You’ll benefit from these valuable contacts
International Marketing
INTERNATIONAL MARKETING
● We connect with and promote your listing to over 500,000 agents from over 100 countries!
● We offer Global syndication to WorldProperties.com translating your listings into 19 languages and 30 currencies!
● Your listing comes up as priority with our partnership
LOCAL WEBSITE MARKETING
Local reach:
Many buyers have Realtors helping them find the right house. Your listings will also be posted on all the major local websites so that local agents & buyers will see your property and move toward a showing.
KELLER WILLIAMS MOBILE APP
CONSUMER-CENTRIC KW.COM
●Our web network boasts 2.6 Million unique visitors a month, who all have access to your property details!
Shop for Homes with The Ihara Team
Download our FREEApp
Text kw2qfuvdz to 87778
KW MOBILE APPLICATION
●Millions of Buyers across North America with the Keller Williams Mobile Application will be able to find your property with a few clicks! More Buyers equals more opportunities, which drives competition for your property.
MULTIPLE LISTING SYSTEM (MLS)
PROPERTY BROCHURES
Property Brochures are designed to show off your property and market it to potential buyers. The goal is to focus on the unique values of your property that would appeal to the targeted market. High Quality brochures are designed with Professional Photography and language to appeal to the target market.
We mail these brochures to 400 targeted potential buyers and invite them to view your home.
Showing Management & Feedback Provider
❖ Seller is notified via email or phone for each showing, date and time.
❖ Sellers quick and easy access to their own personal listing activity website
❖ Ongoing listing activity report of showings
❖ Past showings
❖ Open houses
❖ Price Changes
❖ Feedback from potential buyers
❖ 24-hour - 7 days a week assistance
❖ Mobile apps available
Buyer’s Feedback
MASS EMAIL AGENT eBLAST
We know that all agents do not actively search for properties all the time. We’ll proactively send your home’s information to the Top 1,000+ Real Estate Agents on Oahu who serve the most buyers will be invited to visit your home. This drives interest, traffic and stirs up desire for your property.
This unique approach drives traffic and many times, well priced homes can expect to receive multiple offers and often times over the list price.
IHARA TEAM WEBSITE
Prospective buyers can view the property information and virtual tours of your listing 24/7. You can also learn more about the Ihara Team, watch videos, view our podcast and more!
MARKETING TO LUXURY BUYERS
TARGET MARKETING TO HIGH NET WORTH BUYERS
We market your home with a focus on Pre-Qualified buyers.
➢ Share your listing with our National Luxury Agent Database of over 15,000 agents
➢ Email your listing to our Exclusive database of over 3,500+ investors
➢ Posting your listing on over 20 private Facebook Groups of over 80,000 Realtors and Investors
➢ Paid Ads targeted to a high Net Worth individuals on Facebook
➢ Premium Listing to the Exclusive Luxury World Properties website reaching over 500,000 international Agents and translated into 19 different languages
