BRANDING PROJECT | SAMPLE OF PROJECT
spade kate spade BY
C O M P E T I T I V E A NA LYS I S
S PA D E BY KAT E S PA D E
LU LU L E M O N
AT H L E TA
GAIA M
$8.00- $120.00
$12.00- $178. 00
$10. 00- $280. 00
$6. 98- $88. 00
PR ICE POINT
D E PA RT M E N TS Act i ve wear, yo ga
mat s, w ater b ott l es
Yo ga wear, yo ga mat s , ba gs, acces s o r i e s , s o c ks and u n d er w e ar, s w im
R E V E N U E 2012 S T YL E Vibrant, energet i c, f unct i ona l , quir ky, f a shi on- for w ard
Yo ga w e ar, yo ga mat s , b a gs , acce s s o r i e s , s o c ks an d u n d er w e ar, s w i m, r u n
Yo ga w e ar, yo ga mat s , acce s s o r i e s , s o c ks an d u n d erw e ar, s w i m
$568.3 mi l l i o n
$301 mi l l i o n
$11. 1 mi l l i o n
Br i g ht, pa s te l , yo gaba s ed f u n c t i o n a l
En erg i z i n g , f u n c t i o n a l
Ca s u a l , n eu t ra l , zen
Concept Board
S L EEVED B R A P EP LU M TO P| $58 St y l e #njmu2812 C O O L M A X® and T EN C EL® Col ors: Mint Green, Yel l ow S izes: XS, S, M, L S KU:8
D I-S T R I P ED C RO P L E G GI N G| $88
S L EEVED C RO P TO P| $48
T H I GH T H I N N ER C RO P| $88
St y l e #njmu2412
St y l e #njmu2317
St y l e #njmu2819
LYC R A® Sp or t B eaut y
C O O L M A X®
LYC R A® Sp or t B eaut y
Band/ Le g Col ors: Green, Orange/ Yel l ow; Pink, Yel l ow/ Green; Yell ow, Orange/Pink; Bl ue, Yel l ow/ Orange; Green, Yel l ow/ Pink; Pink, Green/ Bl ue
Col ors: Orange, Pink, Mint Gre en
Band/ Le g Col ors: Bl ue, Pink/ Green; Mint Green, Orange/ Yell ow; Orange, Bl ue/ Pink
S izes: XS, S, M, L S KU: 24
Sample of Activewear Collection
S izes: XS, S, M, L S KU: 12
C OS S ED P EP LU M TO P| $58
O M B R E C RO P L E G GI N G| $88
St y l e #njmu2011
St y l e #njmu2617
T EN C EL®
LYC R A® Sp or t B eaut y
Col ors: Mint Green, Bl ue, Yel l ow, Pink
Col ors:Pink, Yel l ow/ Orange Om bre; Bl ue, Yel l ow/ Mint Green Om bre
S izes: XS, S, M, L
S izes: XS, S, M, L
S KU: 12
S KU: 16
S izes: XS, S, M, L S KU: 8
C R I S S- C ROS S B R A| $48
Z AG C RO P L E G GI N G| $88
St y l e #njmu2862
St y l e #njmu2932
C O O L M A X®
LYC R A® Sp or t B eaut y
Col ors: Pink, Bl ue, Orange, Mint Green, Yel l ow
Band/ Le g Col ors: Purpl e, Orange/ Bl ue; Yel l ow, Pink/ Mint Green
S izes: XS, S, M, L S KU: 20
S izes: XS, S, M, L S KU: 8