MAY INFINITIEPLUS MAGAZINE 2025

infinitieplus

MAY 2025

HONORING LEADERS Lindale COC Celebrates Excellence Present Awards

Conterra Networks Rainmaker

VOL. 15 NO. 5 BUSINESS MAGAZINE

P lus

Boots, Bags And Bingo

Fundraiser helps Martin House CAC thrive

Tyler Children’s Health Specialty Grand Opening Ribbon Cutting

“Big Rod” Embraces New Chapter

Smith County

Judge Neal Franklin Talks economic development, collaborative wins

FLIP THIS MAGAZINE

Discounted phone, TV, or internet services if you pay with a gift card? No, it’s a scam

By BCP STAFF

H

ave you gotten a robocall about a discount on phone, TV, or internet services? Scammers are pretending to be businesses and making robocalls about “discounted services” if you pay with a gift card. It’s a scam.

Here’s how the scam works so you can avoid it.

You get an unexpected robocall from someone who says they’re with a company like AT&T, Spectrum, or Comcast

Xfinity. They say there’s a 40-50% discount available if you act now. They might say the discount is for future bills, service bundles, or even products like a new Apple Watch — but then they say you have to buy a gift card and pay them up front by giving them the gift card numbers to secure the offer.

That’s a scam. They might also ask you to confirm your account information to apply the discount, but if you do, they could use that info to hack into your account.

Money Matters To avoid a scam like this: Take your time. Scammers pressure you to act fast. They don’t want you to have time to think about what they’re saying.

Take your time to be sure you understand the offer.

Check it out. To confirm the offer is real, reach out to the company that’s supposedly offering the promotion. But use a phone number or website you know is right — not the number in the robocall message.

Know how scammers tell you to pay. Gift cards are for gifts, not for payments. Only scammers will tell you to pay with gift cards.

Already paid or gave your information to a scammer? Read What To Do if You Were Scammed to find out what to do next. And tell the FTC at ReportFraud.ftc.gov.

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Editor's Note

Table of Contents

Lindale COC celebrates excellence, awards winners

City of Lindale Employee of the Year Jon Gillham

Citizen of the Year Shelbie Glover

The Magazine for Living Life Beyond, Plus One… Publisher / Editor Joycelyne Fadojutimi, PhD Chief Public Relations/Mkt. Officer Paula Jimenez Staff Writer Peace Floris Contributing Writers Glenn Miller Mechele Agbayani Mills Dr. Michael Guido Scotts Roberts Graphic Designer Kuneho Designs

OUR MISSION

To enrich the local-global community with the “just in time knowledge,” to assure future successes

Past Year of Service as Chairman Chad Gulley

Educator of the Year Keri Pierce

Rotary Merchant of the Year Gene Keenon

Students of the Year Sydney Hines and Jack Kirk

Outgoing Directors Sallie Black and John Longcrier

Chairman's Award Joshua Johnson

Joycelyne Fadojutimi, Ph.D. LT Class 22 - The Best Class Ever.

OUR VISION

To become an information oracle of functional and constructive reports that serves the needs of businesses and communities.

Submission Deadline: The first of every month prior to month of issue. infinitieplus magazine is not responsible for any discrepancies or changes since the publishing of this issue. At the time of publication, to the best of our knowledge, all information was accurate though not guaranteed.

The entire contents of infinitieplus magazine is copyrighted 2025. Any reproduction or use in whole or part without written permission is prohibited. infinitieplus magazine reserves the right to edit and make appropriate modifications. The opinions published by contributing writers do not necessarily reflect the views of infinitieplus magazine or its advertisers.

P. O. Box 12473 Longview, Texas 75602-2473 www.infinitieplusmag.com Phone: 903.918.7706

VOLUME 15 | ISSUE 5

“Double Deuce.”

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Jeff Johnston, Henry Bell and Charles Hill

In Every Issue Cover Story Editor's Page Business and Finance Money Matters Education Community Connections Health and Wellness Women Today Women Wellness Inspiration

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Brittany and Patricia Glass

9 Larry Melhart

James Sheridan 2025 Board Chair

Spotlight Judge Neal and his spouse, Valli Franklin at the recent State of Smith County. His message resonated with themes of resilience, community service, and positivity, making it clear he values both personal and communal growth.

Judge Franklin urged attendees to maintain a positive attitude, suggesting that individuals focus on uplifting messages and community spirit, highlighting that life is too short to engage with negativity.

About the Cover State of Smith County: Judge Neal Franklin, the keynote speaker, shared the importance of collaboration and partnership in community development. He also emphasized the importance of community collaboration and support in the face of grief, noting that shared experiences can lead to meaningful initiatives that help others navigate their own losses.

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Cover Story

Cover Story

PROGRESS AND PARTNERSHIP

Smith County Judge Neal Franklin talks economic development, collaborative wins to enhance medical services in the jail.

• Restoration of the Old Behavioral Health Center: Set to address community mental health needs, with support from both university and community leaders.

Story by J O Y C E L Y N E F A D O J U T I M I

www.infinitieplusmag.com

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ames Sheridan Tyler Chamber of Commerce Board Chair welcomed a vibrant audience gathered at the recent State of Smith County in the Green Acres Baptist Church Crosswalk Conference Center. Larry Melhart with Smith County Prayer Force opened with a prayer thereby setting a tone of thanksgiving and positivity. And Curtis Clay with David Staples on the keyboard entertained the audience.

All of the above made for an energetic and inspiring ambiance marking the gathering with a sense of community spirit.

Judge Franklin took the podium expressing his gratitude to attendees. He engaged the audience with humor and warmth, calling them "beautiful people" and encouraging applause for one another, which fostered a welcoming environment.

He incorporated light-hearted moments with his golfing video and including anecdotes about his birthday golf wishes on February 12th.

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Furthermore, there was a focus on achievement and progress within the county.

Franklin highlighted job creation, completed major projects, collaborations and on-going projects which include: • The completion of Parking Garage in 2024.

• Miracle League of Tyler: This project is aimed at supporting children with special needs in recreational activities, with a planned

• Jail Navigator Program: This program focuses on restoring competency within the jail system, collaborating with the Andrews Center.

• Jail Medical Program: A partnership with UT Health

ribbon-cutting ceremony soon.

• Tyler Economic Development Council Projects: Work is underway at the Tyler Industrial Park involving new developments such as Amazon and Yellawood, credited for creating 4,319 new private sector jobs over the past year.

• Operation Eastside: This is part of a capital improvement plan focusing on moving

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JoAnn Allen, Margaux Sanders and Courtney Blevins check in attendees

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Cover Story

Cover Story

county operations to a downtown campus, which will include remodeling and potentially new construction.

• Animal Control Initiatives: The county is working with a consultant to improve animal control facilities and relocate to a more central area to facilitate adoptions and more.

But that is not all.

On a different note, to inspire resilience and connection, Judge Franklin shared a deeply personal story about loss that illustrates its impact on community David Staples on the keyboard and Curtis Clay singing at State of Smith County

Chief Justice Jim Wortham

County Comm. Pct. 4: Ralph Caraway, Sr. and Constable Pct. 1 Ralph Caraway Jr. at State of Smith County

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Conterra Networks: Keith Lloyd, Norma Valle and Adrian Garcia at State of Smith County

Shane Coleman, LaToya Jordan and Tracy Tilley

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Sandra Burns and Derrith Bondurant

initiatives. He recounted the tragic death of his niece, Mary Elena Franklin, in a car accident and how her loss brought together neighbors and friends in a profound way. The community united to create a park in her memory, Elena’s Children Park in Dallas - a place not only to honor her but to support families who have lost children. This park became a focal point for healing and reflection, with over 500 families, corporations, and foundations contributing to its realization.

Even more, he discussed the story of another family, the Carsons, who were inspired by this initiative after experiencing their own loss. They sought to create a similar park in Tyler, and, with the support of the community, they

successfully established the Children's Park of Tyler. This park serves as a tranquil space for families to find comfort and solace.

Judge Franklin emphasized the importance of community collaboration and support in the face of grief, noting that shared experiences can lead to meaningful initiatives that help others navigate their own losses.

His message resonated with themes of resilience, community service, and positivity, making it clear he values both personal and communal growth. Judge Franklin urged attendees to maintain a positive attitude, suggesting that individuals focus on uplifting messages and community spirit, highlighting that life is too short to engage with negativity.

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Business and Finance

Business and Finance

FROM CONTERRA NETWORKS TO HOBBIES

Rod Kieschnick: Natural Money Maker Story Story by J O Y C E L Y N E F A D O J U T I M I Photos by P A U L A J I M E N E Z

R

od Kieschnick was just eight years old when tragedy both scared his life and put him on the path to financial independence. This was when his father died, and soon afterward a car accident killed his little sister and crippled his mother for life. This led to him and his brothers being placed in Dallas' Buckner Children’s Home. The orphanage turned out to be a learning experience.

He soon found out he could purchase comic books from the commissary at ten cents apiece and then resell them for a quarter each. He was later delighted to take a job washing dishes at Ryburn Nursing Home for $1.00 per hour. He was so good at it he soon got a raise to $3.15 hourly.

Still, he did not spend all his time making money.

As his life continued down the road to success, experience taught him various sales skills, networking and profit margins.

He also discerned the profitable nature of cultivating friendships with influential people, and to establish connections that could be financially exploited. He started by becoming close friends with the children’s home's night watchman, who responded by

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letting him out after hours so he could sit around a round table with much-older men, absorbing knowledge of risk analysis, composure and confidence. However, like most mothers, his mom soon figured him out.

She stumbled across his "secret hiding spot" containing $4000 in cash he had earned through his shrewd, competent transactions. Something told her he could not have accumulated such a sum by washing dishes. Worse, she refused to believe him when he truthfully told her how he had amassed his nest egg.

At age nineteen Rod left Buckner's, rented an apartment and worked expertly at a succession of jobs. He was soon able to check his little brother out of the orphanage and pay for a place for him and their mother to live.

A big, strapping young man, he worked as a nightclub bouncer, collections official and repossession officer. These positions taught him diplomacy, using humor to defuse the tense situations that are sure to arise in such a work environment...most of the time. He has scars that attest to the physical demands of such a calling.

Rod's fighting ability was visible enough to get him noticed by a talent scout at a local mus-

Adrian Garcia, Keith Lloyd, Rod Kieschnick, and Michael Brady

cle-head gym. One of the mentor fathers at Buckner's had taught him to box, and the scout saw enough to be impressed. He steered Rod into the entertainment industry, where he landed a part in the 1983 movie Tough Enough, co-starring with Dennie Quaid, Bruce McGill and Pam Grier. He fought Stan Shaw in a tough man competition, trading real punches, saying nothing and pocketing $30,000. He figured it was worth the effort and pain and could tell Shaw truly enjoyed dishing out abuse.

This acting stint opened the door to a few TV commercials and another, never-released movie. Still, he and the rest of the cast were treated as celebrities in Dallas. His fame reached the point that he was invited to try out for the Cowboys in 1978.

Although he made the prac-

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tice team and circulated with many famous individuals this did not pay as much as working in nightclubs.

His constant, imposing presence in gyms led to his earning the nickname "Big Rod," which still follows him. Those who frequent Longview's Big Sombrero restaurant are familiar with the entrees Big Rod Special and Big Rod Margarita. Still, his time in Big D brought him more than ring and movie fame. It was during this period that he met and married his wife Cindy and was blessed with daughters Heather and Holly.

Realizing that as a family man it was time for him to take a more stable career path, he accepted a position with Larry Luna and Network Communications. Selling prepaid calling cards taught him the massive, ongoing impact of communication advancement, as well as the proliferation of fiber optics. This required him to learn computer skills and, again, be a crackerjack salesman.

He eagerly embraced a new employer when Contrera Network bought out Network Communications. This company's emphasis on providing new, innovative products and subjecting its employees to demanding training further honed his skills

at sales. His affable nature and unconditional loyalty to his customers and potential customers are invaluable. Refusing to take "no" for an answer, he simply redefines it as "not yet."

Noting how Steve Wozniak and Steve Jobs made fiber optics both available and affordHeather, John, Harrison and Raelee Phelps able for multitudes, he comwith Rod Kieschnick. menced selling as many as thirty-seven accounts in a month serenaded by East Texas songand keeping the procurement birds and in general savoring the team hopping with all the ASAP bountiful fruits of his many ladeliveries. One of his co-work- bors. He met Lisa nine years ago ers noted how Rod called him at at Tyler restaurant Villa Montez, least four times daily with engi- and the chemistry was immedineering questions. When asked ate and unmistakable. what effect Rod's retirement the Rather than being put out response would have was, "We to pasture, he now works from will just have to hire four new em- home, which has actually inployees to replace him!" creased his productivity since he Now 72 and after three years can spend less time on the road, of deliberation he is ready to step and more time working. Having aside and make way for the next a supportive wife like Lisa is yet generation of sales profession- another bonus. They work toals. He has spent six decades gether, accomplishing a great providing for his loved ones and deal as a team. is ready to slow down and spend Unlike many people their age more time with them. He is the they are livid with excitement living, breathing personification and anticipation as they look to of the old adage that, "If you love the future, planning and carrying what you do, you will never work out Easter egg hunts and otha day in your life." After a work- er such delightful activities with ing life of such fulfillment and ac- their four grandchildren. They complishment Rod and second tremble with joyous expectawife Lisa are ready to spend time tion of happy times with beloved on the back porch of their home friends, neighbors and various on the shore of Lake Tyler East, loved ones.

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Business and Finance

Business and Finance

Lindale Area Chamber of Commerce hosts 41st Annual Banquet and Auction Story and pho t o s b y P A U L A J I M E N E Z

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he Lindale Area Chamber of Commerce proudly hosted its 41st Annual Banquet and Auction, aptly themed "Bright Lights and BIG DREAMS." The event recently took place at the Texas Rose Horse Park where attendees donned stylish Western wear and boots. Guests delighted in a diverse selection of food and beverages while exploring various options at the silent auction.

"The annual banquet is always the capstone to another chamber year.

Our East Texas roots made it possible to not only accomplish our goals, but to ensure that nothing dimmed the light inside our community,” said Shelbie Glover, CEO and President of the Lindale Chamber of

EMS regional managers: Brian Wilkinson and Donnie Reynolds

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Judge Neal and Valli Franklin

Jennifer Clark and Chad Gulley

Ryan Betts and Stephanie Wilson. Credit Union of Texas

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Smith County Commissioner Pct. 3 J Scott Herod

Commerce. “The strength of our partnerships created a better place to live, work, and play. This year, we are excited to host our 41st celebration of Bright Light and Big Dreams."

During the event, several individuals were honored with awards. Congratulations to the award recipients: Outgoing Directors - Sallie Black and Jon Longcrier; Students of the Year - Sydney Hines and Jack Kirk; Educator of the Year - Keri Pierce; City Employee of the Year - Jon Gillham; Rotary Merchant of the Year - Gene Keenon; Chairman's Award -

Joshua Johnson; and Citizen of the Year - Shelbie Glover.

Chairman of the Board, Chad Gulley, stated, "We encourage our chamber members to utilize their member benefits and events available, including networking nights, luncheons, breakfasts, and more, to spotlight your business. Shelbie, Lisette, Emily, and Tiffany are all important in the success of the Lindale Chamber, which enhances our community." The Lindale Chamber of Commerce has reached a record number of members and looks forward to continued growth.

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Inspiration Health And Wellness

Health And and Wellness Health

Tyler welcomes Children's Health Specialty Center Story and photos By PAUL A JIMENEZ

Children's Health staff greeted attendees with a tour of their facilities and provided delicious and scrumptious organ-shaped cookies for everyone to enjoy. The ribbon-cutting ceremony was conducted by one of Children’s Health physicians, Shannon Blalock, M.D., alongside a current patient, Nora Tomlin.

Children's Health is nationally known for its commitment to pediatric care. Hence, the opening of this Specialty Center in Tyler aims to address the healthcare needs of young patients in East Texas. The facility will provide a range of specialized services to ensure quality care for children thereby contributing to the health resources available in Rose City and its surrounding communities.

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hildren's Health Specialty Center recently marked the opening of its new facility in Tyler, Texas, with a ribboncutting ceremony on April 24. The Specialty Center is designed to offer dedicated healthcare services to children and young adults in the East Texas region. The Tyler Area Chamber of Commerce, local businesses, and representatives from CHRISTUS Health attended the formal grand-opening and celebration of a much-needed Specialty Center for children.

Children’s Health Specialty Center readies to cut ribbon

Nora Tomlin and Shannon Blalock, MD, ready to cut ribbon

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BriAnna Souder D.O., M.S., Shannon Blalock M.D. Brian Snarr, M.D., Ph.D.

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Community Connections Education

Community Connections Education

A Night of Style: Bags, Boots and Bingo to support Martin House CAC Story and photos by J O Y C E L Y N E F A D O J U T I M I

T

W W W.I N F I N I T I E P LU S M AG .CO M

he Martin House Children’s Advocacy Center recently held its 11th annual Bags, Boots and Bingo at Maude Cobb Convention Center in Longview, Texas.

Local celebrities, business tycoons, district attorneys, and several law enforcement officials took to the blue carpet runway for an all-masculine fashion catwalk to the delight of the crowd.

This year’s bingo event was their most successful event. “More than 550 supporters enjoyed a “Taco Tuesday” themed night of dinner, drinks, bingo, and raffles,” said Roxanne Stevenson, the CAC’s Chief Executive Officer. “Prizes included designer handbags, cowboy boots, beach trips, guided deer and turkey hunts, MLB tickets and more. This event raised $106,000 to provide services that the center offers at no cost to families.”

Scott Morrison

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Suzanne and hubby Gregg Co Judge Bill Stoudt

Mark Robinson Tim Bryan and Jana Laird

Reuben Martin

Tracy and hubby Upshur County Sheriff Larry Webb with Jalam Lewis

Craig Harrington

Bobby and Mickey Smith

Roger Askew

Judge Tim Bryan

LaDarian Brown

Allyson Bailey and Donna Blalock

Reuben Martin

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DA McCain Reid

Chris Botto

David Burrows

Besides raising funds for the program, the event serves as an awareness avenue of the horrendous evil that children and their families are going through.

“We had several new sponsors this year and our event sold out quickly,” said Stevenson. “April is Child Abuse Awareness month so Bags, Boots & Bingo is not only our biggest fundraiser, but it also helps us spread our message to the community that we’re here to help children and families impacted by abuse.”

The Martin House Children's Advocacy Center was founded in 2009. It is a is a child-focused non-profit organization dedicated to helping children under 18 years who are suspected victims of sexual or physical abuse or witnesses to violent crimes. The Center assists child abuse investigators, prosecutors, and victims from Gregg, Harrison, Marion, and Upshur Counties.

The Center works in partnership with dedicated individuals and agencies to serve more than 700 children and their families each year. For more information or to reserve your table for Bags, Boots & Bingo 2026, please visit www. themartinhousecac.org.

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Health AndEducation Wellness

The healing power of nature

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t appears that nature may provide its own medicinal benefits as well. A number of studies have examined the potential healing components of being in nature. The World Health Organization released a report in 2023 titled Green and Blue Spaces and Mental Health, which indicated that time in nature improves mood, mindsets and mental health. This occurs regardless of whether that nature was country regions or urban areas. The following are some of the ways nature can have a healing effect.

Immunity protection: Trees and plants emit aromatic compounds called phytoncides. When inhaled, these compounds can ignite healthy biological changes similar to the concepts of aromatherapy. When people walk in forests or

other green areas, they often experience changes in the blood that are associated with protection against cancer, improved immunity and lower blood pressure, says Dr. Qing Li, a professor at the Nippon Medical School in Tokyo.

Get a brain break: When spending time in nature, attention is focused on the scenery, the animals and the rest of the environment.

This may help quiet the rush of thoughts in the head that clutters the ability to think freely.

Reduce stress: Stress is a catalyst for a number of adverse health conditions. The Mayo Clinic says stress can cause headache, muscle tension, fatigue, changes in sex drive, and a weaker immune system, among other things. Dr. Mathew McGlothlin, senior medical director with WellMed Medical

Group, says being in nature provides stress relief.

Get vitamin D: The body naturally produces vitamin D from sun exposure.

The National Institutes of Health says it is optimal to have sun exposure for five to 30 minutes a day, most days a week, to absorb UVB rays and effectively make vitamin D. Vitamin D is a nutrient the body needs to build and maintain strong bones. Vitamin D also regulates many other cellular functions in the body and may be able to prevent cognitive decline.

Inspires exercise: People may be more inclined to be physically active while outdoors. Exercise promotes heart health and helps people maintain a healthy weight.

Nature can have a healing effect, and more time outdoors can promote mental and physical well-being.

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Educationand Finance Business

Education Business and Finance

Why Succession Planning Matters:

Begin with the End in Mind Succession planning isn’t just about transition. It’s a powerful way to grow your business’s value both for today and for the future.

By MECHELE AGBAYANI MILLS

E

very business owner has a vision of success—whether it's serving their community, providing for their family, or building something that outlasts them. Yet, many leaders wait too long to answer a critical question: What happens to the business

when I step away?

Succession planning isn't just about a final chapter—it's a strategic part of your business journey. It’s about setting up your company to succeed with or without you. And as Stephen Covey famously said in his 7 Habits of Highly Effective People, it’s wise to “begin with

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the end in mind.” Alden Warr, Partner with Lavender Warr, a firm specializing in strategic succession planning and business valuation, “Succession planning is one of the most important (and often overlooked) parts of business leadership. It’s not just about what you leave behind—it’s

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about what you build today that can thrive tomorrow.”

“Succession planning isn’t just about transition,” Mechele Agbayani Mills, President of BBB Central East Texas said.

“It’s a powerful way to grow your business’s value both for today and for the future.”

Succession Planning Isn’t Just for Retirement Contrary to common belief, succession planning isn’t just about preparing for retirement. It's about preparing for any transition—expected or not. Leadership change due to illness, relocation, burnout, or a new opportunity can disrupt even the most successful business if no clear plan is in place.

Businesses who have no succession plan leave their employees, customers, and financial future vulnerable.

Whether you're a family-owned operation or a growing company with outside investors, failing to plan means planning to leave your business—and your legacy—to chance.

Starting early offers several key advantages: Business Value Optimization.

By formalizing systems, delegating key responsibilities, and tightening financials, you're not only preparing for sale or transfer, you’re making your business stronger today.

growth can help retain key employees. Knowing there’s room to grow—and potentially take on ownership or leadership roles—keeps top talent invested in your company’s future.

Document Systems Build operations manuals, financial procedures, and customer processes.

Establish a Timeline Whether your business is 2 years old or 10 years out from Protecting Family and transitioning, setting milestones Legacy For family-owned busi- keeps progress on track. nesses, a succession plan helps eliminate confusion or Bring in Experts conflict about who will take the Go to bbb.org to find a reins. Done well, it can pre- trustworthy firm who specialserve family harmony and en- izes in walking business ownsure your values continue with ers through this process—from the next generation. valuation and financial planning to legal and strategic advice.

To help businesses take Smooth Transitions Transitions take time. By build- meaningful steps toward fuing a plan early, you can mentor ture readiness, BBB is launchthe next leader, train your team ing Succession Plan Summer for changes, and ensure custom- School —a three-part series ers experience continuity. presented by the experts at LavSuccession planning doesn’t ender Warr which is designed to have to be overwhelming. Here guide business owners through are a few steps to begin: the process of building value, preparing for leadership transitions, and creating a legacy that Get a Business Valuation Understand what your lasts. The series begins on May business is worth—and what 14. Register at bbb.org. drives that value.

Mechele Agbayani Mills is president of BBB Central East Identify Key Roles and Texas People Who are your most critical team members? Who has potential to lead?

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Inspiration

Education Business and Finance

Money for Avast antivirus software users

Attractive

I

By BCP STAFF

But

Deadly

E

By DR. MICHAEL GUIDO

veryone seems to enjoy a little attention and some flattery now and then.

Although we may think that a little flattery is good for the ego, there is a real danger that it can lead to death. Solomon’s Proverbs contain that warning. And, we often see or hear his warnings come to life on TV, radio, and in print.

Wisdom, Solomon writes, will not only protect you from men who would lead you astray but “Wisdom will save you also from the adulteress woman, from the wayward woman with her seductive ways.”

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Someone has said that two of the most difficult sins to resist are pride and sexual immorality because both are so attractive and seductive. Pride says, “I deserve it” while sexual desire says, “I need it.” When combined, their appeal leads to death, and only the strength that comes from God will enable one to overcome them.

The path from seduction to sin is easily overlooked and difficult to recognize. The “seductress” begins with what appears to be an invitation to friendship that soon becomes a relationship that destroys the innocent. Many times, the conversation begins with idle talk that excites the imagination and then leads to acts that were unintended but eventually

become a way of life that leads “to the spirits of death.”

Can a “seductive woman” be identified easily? Is there a way to recognize her quickly and then avoid her completely? Yes! This “woman” is the enemy of morality and virtue and can be “detected” by her words and ways. Solomon carefully describes her for us.

Prayer: Lord, give us “wisdom” to recognize “clues” that can be easily overlooked and lead us in righteous paths. In Jesus’ Name, Amen.

Scripture For Today: Wisdom will save you also from the adulteress woman, from the wayward woman with her seductive ways. Proverbs 2:16

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Emails to eligible users went out between February 24, 2025, and March 7, 2025.

Check your inbox for a message from “Avast Settlement” with the subject line, “Avast

Settlement: Get Your Payment”.

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by June 5, 2025. It’ll only take a few minutes, and you don’t need to find your receipts or proof of purchase.

Step 1: Go to the FTC’s Avast Settlement page at ftc. gov/Avast.

Step 2: Click “Apply for a Refund”. (That will take you to a website set up by the refund administrator.)

Step 3: Enter your claim number and confirmation code from the email you got.

Click “Next”.

That’s it. You’re done. Refunds will go out after all claims are processed — sometime in 2026. If you need help with your claim, contact the refund administrator at 1-866-290-0165 or info@AvastSettlement.com.

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23

COVER STORY HEALTH & WELLNESS

4 conditions

The impact of reading on

cognitive decline

A

ging and change go hand in hand.

Although some may bemoan the gray hairs that start to arrive or stiffness in the knees that seems to sneak up on a person in middle age, such concerns are not necessarily enough to lose sleep over. However, many people 50 or older are nervous about the potential for cognitive issues like dementia as they grow older.

The Alzheimer's Association estimates that 6.7 million people have Alzheimer's disease in the United States. Alzheimer's disease and other dementias can rob people of their memories, personalities and abilities to live satisfying, independent lives. While it

8 WOMEN TODAY

may not be impossible to prevent all cognitive issues completely, there is reason to believe that reading could be an ally in cognitive care.

The American Academy of Neurology says that reading stimulates the brain and has been shown to slow down cognitive decline in old age.

Reading also may help slow down memory loss.

The powers of reading were noticed more than 10 years ago when a 2013 study from researchers at Emory University measured readers' MRI scans as they read books. They found the deeper readers went into a story, the more areas of their brains were activated. This activity remained elevated for several days after participants finished their books. The more a person reads, the stronger complex networks in the brain become.

HEALTH & WELLNESS

not often characterized as women's health issues

Additional evidence that reading can help the brain was noted by researchers at the Texas A&M School of Public Health. A 2024 study suggests that older people with mild cognitive impairment who engage in high levels of activities like reading, hobbies and word games have better memory, working memory, attention, and processing speed than those who do not take part in such endeavors.

Furthermore, a 2021 study published in Neurology found that high levels of cognitive activity, like reading and writing letters, can delay the onset of Alzheimer's disease by five years among those age 80 and over.

Reading can keep brains functioning optimally and potentially delay age-related cognitive decline.

MAY 2025

T

he following are four significant and less publicized women’s health issues, recognition of which could potentially save lives.

1. Heart disease:

A 2020 report from the American Heart Association indicated that, in 2009, 65 percent of women were aware that heart disease is their leading cause of death. Often and incorrectly considered a disease for men, heart disease poses a significant threat to women as well.

Women can speak with their physicians about their heart disease risk and what they can do to maintain their longterm heart health.

2. Diabetes:

The Centers for Disease Control and Prevention reports that African

MAY 2025

American, Hispanic/Latina, American Indian/Alaska Native, and Asian/Pacific Islander women are more likely to have diabetes than white women. But any woman can get diabetes, and the U.S. Department of Health & Human Services reports that type 2 diabetes is more common in adults who are 45 and older. The CDC also reports that diabetes increases the risk for heart disease in women by about four times compared to two times for men, which underscores how great a threat the disease is for women. Women can speak to their physicians about the significance of checking their blood sugar and the role diet and exercise can play in reducing diabetes risk.

3. Urinary tract infections:

The Office on Women’s Health notes that women get urinary tract infections up to 30 times more often than men.

Women can discuss more specific measures with their physicians.

4. Alzheimer’s disease:

The Alzheimer’s Association¨ notes that almost two-thirds of Americans living with Alzheimer’s are women.

The life expectancy of women is still longer than it is for men, which may explain the greater incidence rates of Alzheimer’s among women.

However, women can still speak with their physicians about lifestyle choices that could reduce their risk of developing Alzheimer’s.

WOMEN TODAY

9

COVER STORY

“I have made all kinds of plans for myself over the years, but my journey has undoubtedly been God-led.

Dawn Franks, CAP, Philanthropy Consultant.

In fact, Dawn did not envision her remarkably successful forty-five-year career in the non-profit and philanthropy sector. “I did not imagine this journey, nor did I plan for it in anyway.

My plan was law school,” she said. She speaks of how "doors opened unexpectedly, offering opportunities to learn and find answers to my many questions."

As a result, she spends her days ceaselessly working with philanthropists, funders, and nonprofits. Their combined impact on their objectives always have great, positive impact as she serves as a guide to success both for herself and her collaborators.

Every workday is a whirlwind of email communiques`, writing and meetings with individuals and groups.

Dawn is passionate about training, teaching, strategy, and planning that is “relevant and immediately useful.” She is a natural coach because,

6 WOMEN TODAY

she believes “the best place to start is right where you are and that each path Dawn Franks is unique but exactly right for the moment.”

Furthermore, her unexpected doors that open work includes serving as a along the way," she says. "Do member of the Tyler Executive not fear failure because failing Women’s Network and is the quickest way to learn working with Leadership Tyler toward the future." alum activities.

Although she worships her Despite her endlessly Lord and Savior as a member busy lifestyle, Dawn of Colonial Hills Baptist somehow makes time for Church, she considers herself personal pursuits. She loves more of a faithful follower of gardening and reading. A Jesus Christ than a staunch big fan of Tom Clancy, she Baptist and sees the hand of makes it a habit to read at the Almighty in her life when least "one great, big, fat she said, “I have made all novel" every year as she kinds of plans for myself over savors her love of historical the years, but my journey has fiction and mysteries. She undoubtedly been God-led.” also is careful to pass on She sums up her magnificent her unerring advice to life journey thus: those wishing to follow in "For I know the plans I her unselfish, industrious have for you, declares the footsteps. Courageously Lord, plans to prosper you taking advantage of and not harm you, plans to opportunity is key. give you hope and a future."

"Always be aware of Jeremiah 29:11.

MAY 2025

COVER STORY

COVER STORY

According to Dawn, her early appeal to the topic was related to a term paper.

Nonetheless, it ignited her interest, and she stayed involved with the women.

They eventually formed the Smith County Citizens Against Rape, which evolved into the current East Texas Crisis Center (ETCC.) Dawn served as its first board treasurer and second executive director a year later; spent fifteen years leading ETCC. This venture into non-profit sector turned into a career.

"I became the first woman president and CEO of the United Way of Smith County for five years," she says. "The next stop on my journey was a small nonprofit, the Fourth Partner Foundation, where I learned grant-making."

Following thirteen years in this position, she founded Your Philanthropy to provide back-office services to private family foundations. For more than ten years, she worked closely with family foundations in the area and other parts of the nation. In due time, she had the opportunity to work directly with the East Texas Medical Center Foundation board, which is a private foundation set up following the sale of the East Texas Regional Medical Center Regional Hospital System. It is important to note that Dawn served as the executive director of the ETMC Foundation for several years. Her collaboration with the foundation was pivotal in securing the initial grant to establish the School of

"Always be aware of unexpected doors that open along the way.

Do not fear failure because failing is the quickest way to learn toward the future."

Dawn Franks, CAP, Philanthropy Consultant.

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Medicine at the University of Texas at Tyler.

Dawn is not done yet. She never stops. She just keeps moving ahead.

"I sold Your Philanthropy to Maggie Bond in early 2024 and began Dawn Franks Strategic Solutions, a consulting firm focused on philanthropists, major donors, private foundations and nonprofit executive leaders," she says. "I provide executive coaching and strategic planning services."

Equally important, her penchant for creating nonprofit organizations manifested itself through her MAY 2025

co-founding the Children’s Advocacy Center with two other executive directors while she was still busy working with the ETCC. But wait, that is not all.

After this, she collaborated with the United Way in starting the Nonprofit Development Center, currently known as the East Texas Center for Nonprofits.

While owning and operating Your Philanthropy she even found time to author two books. The first is an e-book: Giving Fingerprints: Maximize Your Impact on the Causes Closest to Your Heart. The second is: The Gift of Giving: Explore Your Stories and Write Your Legacy. Both are available at: https://dawnfranks.com/ resources/#DFBooks She is a prolific writer.

"I have written a twice-monthly blog, Your Philanthropy Journal, for the past thirteen years," she says.

"I have contributed to the Give Well column for the Tyler

Morning Telegraph for more than eleven years."

In the light of her thriving career, Dawn said it best.

“In a full circle moment, my journey went from research for a UTT term paper many years ago that led me to an unexpected career in the nonprofit and philanthropy field to the opportunity to serve as an adjunct professor at the University of Texas at Tyler, where I teach two graduate classes, a nonprofit overview and strategic planning for nonprofits.”

Equally important, she recently co-founded Philanthropy in Action, (PIA).

"This organization serves as a fiscal sponsor for nonprofits in start-up or incubation stages, and a home for community groups doing important work, but with no intention to incorporate or seek tax-free status," she said. "I am currently board president and part-time CEO." Contd. on Page 6

WOMEN TODAY

5

COVER STORY

DAWN FRANKS Strategic Visionary, Innovative Founder Leading the

COVER STORY

Charge in the Nonprofit Sector

L

By JOYCELYNE FADOJUTIMI

ike so many others, Dawn Franks and husband Eddy met on a blind date.

However, in this rendezvous, her hubbyto-be spent most of the time behind a steering wheel as he drove in a drag race. A friend of his had set it up even though Eddy had doubts he would have time to entertain a young lady while he was absorbed in such an event. They only had seconds to shake hands before the race, but their match made in heaven was laid out on that drag strip. They married fourteen months later.

She now treasures her two stepchildren, three grandchildren and two greatgrandchildren.

Like most who grow up in military families, Dawn lived in many locales and attended several schools.

Whenever her father was stationed somewhere his

2 WOMEN TODAY

wife and children could not accompany him, they would live in her mother's hometown of Tyler. Dawn attended Ramey Elementary, Boulter Junior High and John Tyler High schools while her parents attended college as often as possible and Dawn had a great time at her grandparents' horse-riding appaloosas. She also noted her mother and father were prime examples on how to use education to assure success.

"My mother drove home a clear message, which was that I was to go to college and was not allowed to marry until after," she says. "Wherever I lived as a young adult I attended a nearby college."

An important aspect of her parents' message is to remain productive as long as possible. To this day her ninety-three-year-old father shops at Goodwill for furniture he can renovate and resell to the residents of the retirement facility where he resides. Her mother, meanwhile, pulled down her college degree at age seventy-two. Her upbringing

was a clinic in how to profitably adjust to change and circumstances.

"My parents taught me to land on my feet and get up quickly," she says. "Because we moved so often, I was always starting, leading to my lifelong history of starting things."

Dawn’s early years were complex, eventful and an ongoing educational experience. Family was an absolutely important aspect of her life. In addition, her Christian faith was key. She attended various churches, experiencing various denominations (often alone), stayed in touch with her father through letter writing and learned the fundamental value

of hard work and education.

After graduating from high school, she attended Lubbock Christian College, North Texas University, and several Dallasbased community colleges.

Despite earning a scholarship, tuition was a heavy burden, but her family always came through. She eventually pulled down a bachelor's degree in political science and a master’s in public administration from Texas Eastern University, now the University of Texas at Tyler.

Furthermore, late in her college career she hooked up with a group of women dedicated to addressing the problem of sexual assaults in Smith County.

"My parents taught me to land on my feet and get up quickly. Because we moved so often, I was always starting, leading to my lifelong history of starting things."

Dawn Franks, CAP, Philanthropy Consultant.

MAY 2025

MAY 2025

Contd. on Page 4

WOMEN TODAY

3

WomenToday 4

MAY 2025

conditions not often characterized as women's health issues

The impact of reading on cognitive decline

Dawn Franks Strategic Visionary, Innovative Founder LEADS CHARGE IN THE NONPROFIT SECTOR

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