MAY INFINITIEPLUS MAGAZINE 2025

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infinitie plus

HONORING LEADERS

Lindale COC

Celebrates Excellence Present Awards

Conterra Networks

Rainmaker

“Big Rod” Embraces

New Chapter

Smith County

Tyler Children’s Health Specialty Grand Opening Ribbon Cutting Boots, Bags And Bingo Fundraiser helps Martin House CAC thrive

PROGRESS AND PARTNERSHIP

Smith County Judge Neal Franklin talks economic development, collaborative wins

James Sheridan

Tyler Chamber of Commerce Board

Chair welcomed a vibrant audience gathered at the recent State of Smith County in the Green Acres Baptist Church Crosswalk Conference Center. Larry Melhart with Smith County Prayer Force opened with a prayer thereby setting a tone of thanksgiving and positivity. And Curtis Clay with David Staples on the keyboard entertained the audience.

All of the above made for an energetic and inspiring ambiance marking the gathering with a sense of community spirit.

Judge Franklin took the podium expressing his gratitude to attendees. He engaged the audience with humor and warmth, calling them "beautiful people" and encouraging applause for one another, which fostered a welcoming environment. He incorporated light-hearted moments with his golfing video and including anecdotes about his birthday golf wishes on February 12th.

Furthermore, there was a focus on achievement and progress within the county. Franklin highlighted job creation, completed major projects, collaborations and on-going projects which include:

• The completion of Parking Garage in 2024.

• Jail Navigator Program: This program focuses on restoring competency within the jail system, collaborating with the Andrews Center.

• Jail Medical Program: A partnership with UT Health

to enhance medical services in the jail.

• Restoration of the Old Behavioral Health Center: Set to address community mental health needs, with support from both university and community leaders.

• Miracle League of Tyler: This project is aimed at supporting children with special needs in recreational activities, with a planned

ribbon-cutting ceremony soon.

• Tyler Economic Development Council Projects: Work is underway at the Tyler Industrial Park involving new developments such as Amazon and Yellawood, credited for creating 4,319 new private sector jobs over the past year.

• Operation Eastside: This is part of a capital improvement plan focusing on moving

JoAnn Allen, Margaux Sanders and Courtney Blevins check in attendees
Rebecca and Scott Berkley with Judge Neal Franklin in the middle
Sonya Brasher

county operations to a downtown campus, which will include remodeling and potentially new construction.

• Animal Control Initiatives: The county is working with a consultant to improve animal control facilities and relocate to a more central area to facilitate adoptions and more. But that is not all.

On a different note, to inspire resilience and connection, Judge Franklin shared a deeply personal story about loss that illustrates its impact on community

initiatives. He recounted the tragic death of his niece, Mary Elena Franklin, in a car accident and how her loss brought together neighbors and friends in a profound way. The community united to create a park in her memory, Elena’s Children Park in Dallas - a place not only to honor her but to support families who have lost children. This park became a focal point for healing and reflection, with over 500 families, corporations, and foundations contributing to its realization.

Even more, he discussed the story of another family, the Carsons, who were inspired by this initiative after experiencing their own loss. They sought to create a similar park in Tyler, and, with the support of the community, they

successfully established the Children's Park of Tyler. This park serves as a tranquil space for families to find comfort and solace. Judge Franklin emphasized the importance of community collaboration and support in the face of grief, noting that shared experiences can lead to meaningful initiatives that help others navigate their own losses. His message resonated with themes of resilience, community service, and positivity, making it clear he values both personal and communal growth. Judge Franklin urged attendees to maintain a positive attitude, suggesting that individuals focus on uplifting messages and community spirit, highlighting that life is too short to engage with negativity.

Sandra Burns and Derrith Bondurant
Conterra Networks: Keith Lloyd, Norma Valle and Adrian Garcia at State of Smith County
County Comm. Pct. 4: Ralph Caraway, Sr. and Constable Pct. 1 Ralph Caraway Jr. at State of Smith County
Chief Justice Jim Wortham
Shane Coleman, LaToya Jordan and Tracy Tilley
David Staples on the keyboard and Curtis Clay singing at State of Smith County

FROM CONTERRA NETWORKS TO HOBBIES

Rod Kieschnick: Natural Money Maker Story

Rod Kieschnick was just eight years old when tragedy both scared his life and put him on the path to financial independence. This was when his father died, and soon afterward a car accident killed his little sister and crippled his mother for life. This led to him and his brothers being placed in Dallas' Buckner Children’s Home. The orphanage turned out to be a learning experience. He soon found out he could purchase comic books from the commissary at ten cents apiece and then resell them for a quarter each. He was later delighted to take a job washing dishes at Ryburn Nursing Home for $1.00 per hour. He was so good at it he soon got a raise to $3.15 hourly. Still, he did not spend all his time making money. As his life continued down the road to success, experience taught him various sales skills, networking and profit margins. He also discerned the profitable nature of cultivating friendships with influential people, and to establish connections that could be financially exploited. He started by becoming close friends with the children’s home's night watchman, who responded by

letting him out after hours so he could sit around a round table with much-older men, absorbing knowledge of risk analysis, com posure and confidence. Howev er, like most mothers, his mom soon figured him out.

She stumbled across his "secret hiding spot" containing $4000 in cash he had earned through his shrewd, competent transactions. Something told her he could not have accumu lated such a sum by washing dishes. Worse, she refused to believe him when he truthfully told her how he had amassed his nest egg.

At age nineteen Rod left Buckner's, rented an apartment and worked expertly at a succession of jobs. He was soon able to check his little brother out of the orphanage and pay for a place for him and their mother to live.

tice team and circulated with many famous individuals this did not pay as much as working in nightclubs.

His constant, imposing presence in gyms led to his earning the nickname "Big Rod," which still follows him. Those who frequent Longview's Big Sombrero restaurant are familiar with the entrees Big Rod Special and Big Rod Margarita. Still, his time in Big D brought him more than ring and movie fame. It was during this period that he met and married his wife Cindy and was blessed with daughters Heather and Holly.

at sales. His affable nature and unconditional loyalty to his cus tomers and potential custom ers are invaluable. Refusing to take "no" for an answer, he simply redefines it as "not yet."

A big, strapping young man, he worked as a nightclub bouncer, collections official and repossession officer. These positions taught him diplomacy, using humor to defuse the tense situations that are sure to arise in such a work environment...most of the time. He has scars that attest to the physical demands of such a calling.

Rod's fighting ability was visible enough to get him noticed by a talent scout at a local mus-

a part in the 1983 movie Tough Enough, co-starring with Dennie Quaid, Bruce McGill and Pam Grier. He fought Stan Shaw in a tough man competition, trading real punches, saying nothing and pocketing $30,000. He figured it was worth the effort and pain and could tell Shaw truly enjoyed dishing out abuse.

This acting stint opened the door to a few TV commercials and another, never-released movie. Still, he and the rest of the cast were treated as celebrities in Dallas. His fame reached the point that he was invited to try out for the Cowboys in 1978. Although he made the prac-

Realizing that as a family man it was time for him to take a more stable career path, he accepted a position with Larry Luna and Network Communications. Selling prepaid calling cards taught him the massive, ongoing impact of communication advancement, as well as the proliferation of fiber optics. This required him to learn computer skills and, again, be a crackerjack salesman.

He eagerly embraced a new employer when Contrera Network bought out Network Communications. This company's emphasis on providing new, innovative products and subjecting its employees to demanding training further honed his skills

Noting how Steve Wozniak and Steve Jobs made fiber op tics both available and afford able for multitudes, he com menced selling as many as thirty-seven accounts in a month and keeping the procurement team hopping with all the ASAP deliveries. One of his co-workers noted how Rod called him at least four times daily with engineering questions. When asked what effect Rod's retirement the response would have was, "We will just have to hire four new employees to replace him!"

Now 72 and after three years of deliberation he is ready to step aside and make way for the next generation of sales professionals. He has spent six decades providing for his loved ones and is ready to slow down and spend more time with them. He is the living, breathing personification of the old adage that, "If you love what you do, you will never work a day in your life." After a working life of such fulfillment and accomplishment Rod and second wife Lisa are ready to spend time on the back porch of their home on the shore of Lake Tyler East,

serenaded by East Texas songbirds and in general savoring the bountiful fruits of his many labors. He met Lisa nine years ago at Tyler restaurant Villa Montez, and the chemistry was immediate and unmistakable.

Rather than being put out to pasture, he now works from home, which has actually increased his productivity since he can spend less time on the road, and more time working. Having a supportive wife like Lisa is yet another bonus. They work together, accomplishing a great deal as a team.

Unlike many people their age they are livid with excitement and anticipation as they look to the future, planning and carrying out Easter egg hunts and other such delightful activities with their four grandchildren. They tremble with joyous expectation of happy times with beloved friends, neighbors and various loved ones.

Photos by PAULA JIMENEZ
Heather, John, Harrison and Raelee Phelps with Rod Kieschnick.
Adrian Garcia, Keith Lloyd, Rod Kieschnick, and Michael Brady

Lindale Area Chamber of Commerce hosts 41st Annual Banquet and Auction

The Lindale Area Chamber of Commerce proudly hosted its 41st Annual Banquet and Auction, aptly themed "Bright Lights and BIG DREAMS." The event recently took place at the Texas Rose Horse Park where attendees donned stylish Western wear and boots. Guests delighted in a diverse selection of food and beverages while exploring various options at the silent auction. "The annual banquet is always the capstone to another chamber year. Our East Texas roots made it possible to not only accomplish our goals, but to ensure that nothing dimmed the light inside our community,” said Shelbie Glover, CEO and President of the Lindale Chamber of

Commerce. “The strength of our partnerships created a better place to live, work, and play. This year, we are excited to host our 41st celebration of Bright Light and Big Dreams."

During the event, several individuals were honored with awards. Congratulations to the award recipients: Outgoing Directors - Sallie Black and Jon Longcrier; Students of the Year - Sydney Hines and Jack Kirk; Educator of the Year - Keri Pierce; City Employee of the Year - Jon Gillham; Rotary Merchant of the Year - Gene Keenon; Chairman's Award -

Joshua Johnson; and Citizen of the Year - Shelbie Glover. Chairman of the Board, Chad Gulley, stated, "We encourage our chamber members to utilize their member benefits and events available, including networking nights, luncheons, breakfasts, and more, to spotlight your business. Shelbie, Lisette, Emily, and Tiffany are all important in the success of the Lindale Chamber, which enhances our community." The Lindale Chamber of Commerce has reached a record number of members and looks forward to continued growth.

Story and photos by PAULA
EMS regional managers: Brian Wilkinson and Donnie Reynolds Ryan Betts and Stephanie Wilson. Credit Union of Texas
Judge Neal and Valli Franklin
Jennifer Clark and Chad Gulley Smith County Commissioner Pct. 3 J Scott Herod

Tyler welcomes Children's Health Specialty Center

Children's Health Specialty Center recently marked the opening of its new facility in Tyler, Texas, with a ribboncutting ceremony on April 24. The Specialty Center is designed to offer dedicated healthcare services to children and young adults in the East Texas region. The Tyler Area Chamber of Commerce, local businesses, and representatives from CHRISTUS Health attended the formal grand-opening and celebration of a much-needed Specialty Center for children.

Children's Health staff greeted attendees with a tour of their facilities and provided delicious and scrumptious organ-shaped cookies for everyone to enjoy. The ribbon-cutting ceremony was conducted by one of Children’s Health physicians, Shannon Blalock, M.D., alongside a current patient, Nora Tomlin. Children's Health is nationally known for its commitment to pediatric care. Hence, the opening of this Specialty Center in Tyler aims to address the healthcare needs of young patients in East Texas. The facility will provide a range of specialized services to ensure quality care for children thereby contributing to the health resources available in Rose City and its surrounding communities.

Children’s Health Specialty Center readies to cut ribbon
Nora Tomlin and Shannon Blalock, MD, ready to cut ribbon
BriAnna Souder D.O., M.S., Shannon Blalock M.D. Brian Snarr, M.D., Ph.D.

The healing power of nature Health And Wellness

It appears that nature may provide its own medicinal benefits as well. A number of studies have examined the potential healing components of being in nature. The World Health Organization released a report in 2023 titled Green and Blue Spaces and Mental Health, which indicated that time in nature improves mood, mindsets and mental health. This occurs regardless of whether that nature was country regions or urban areas. The following are some of the ways nature can have a healing effect.

Immunity protection:

Trees and plants emit aromatic compounds called phytoncides. When inhaled, these compounds can ignite healthy biological changes similar to the concepts of aromatherapy. When people walk in forests or

other green areas, they often experience changes in the blood that are associated with protection against cancer, improved immunity and lower blood pressure, says Dr. Qing Li, a professor at the Nippon Medical School in Tokyo.

Get a brain break:

When spending time in nature, attention is focused on the scenery, the animals and the rest of the environment.

This may help quiet the rush of thoughts in the head that clutters the ability to think freely.

Reduce stress:

Stress is a catalyst for a number of adverse health conditions. The Mayo Clinic says stress can cause headache, muscle tension, fatigue, changes in sex drive, and a weaker immune system, among other things. Dr. Mathew McGlothlin, senior medical director with WellMed Medical

Group, says being in nature provides stress relief.

Get vitamin D:

The body naturally produces vitamin D from sun exposure.

The National Institutes of Health says it is optimal to have sun exposure for five to 30 minutes a day, most days a week, to absorb UVB rays and effectively make vitamin D. Vitamin D is a nutrient the body needs to build and maintain strong bones. Vitamin D also regulates many other cellular functions in the body and may be able to prevent cognitive decline.

Inspires exercise:

People may be more inclined to be physically active while outdoors. Exercise promotes heart health and helps people maintain a healthy weight. Nature can have a healing effect, and more time outdoors can promote mental and physical well-being.

The impact of reading on cognitive decline

Aging and change go hand in hand.

Although some may bemoan the gray hairs that start to arrive or stiffness in the knees that seems to sneak up on a person in middle age, such concerns are not necessarily enough to lose sleep over. However, many people 50 or older are nervous about the potential for cognitive issues like dementia as they grow older.

The Alzheimer's Association estimates that 6.7 million people have Alzheimer's disease in the United States. Alzheimer's disease and other dementias can rob people of their memories, personalities and abilities to live satisfying, independent lives. While it

may not be impossible to prevent all cognitive issues completely, there is reason to believe that reading could be an ally in cognitive care.

The American Academy of Neurology says that reading stimulates the brain and has been shown to slow down cognitive decline in old age. Reading also may help slow down memory loss.

The powers of reading were noticed more than 10 years ago when a 2013 study from researchers at Emory University measured readers' MRI scans as they read books. They found the deeper readers went into a story, the more areas of their brains were activated. This activity remained elevated for several days after participants finished their books. The more a person reads, the stronger complex networks in the brain become.

4 conditions not often characterized as women's health issues

Additional evidence that reading can help the brain was noted by researchers at the Texas A&M School of Public Health. A 2024 study suggests that older people with mild cognitive impairment who engage in high levels of activities like reading, hobbies and word games have better memory, working memory, attention, and processing speed than those who do not take part in such endeavors.

Furthermore, a 2021 study published in Neurology found that high levels of cognitive activity, like reading and writing letters, can delay the onset of Alzheimer's disease by five years among those age 80 and over. Reading can keep brains functioning optimally and potentially delay age-related cognitive decline.

The following are four significant and less publicized women’s health issues, recognition of which could potentially save lives.

1. Heart disease:

A 2020 report from the American Heart Association indicated that, in 2009, 65 percent of women were aware that heart disease is their leading cause of death. Often and incorrectly considered a disease for men, heart disease poses a significant threat to women as well. Women can speak with their physicians about their heart disease risk and what they can do to maintain their longterm heart health.

2. Diabetes:

The Centers for Disease Control and Prevention reports that African

American, Hispanic/Latina, American Indian/Alaska Native, and Asian/Pacific Islander women are more likely to have diabetes than white women. But any woman can get diabetes, and the U.S. Department of Health & Human Services reports that type 2 diabetes is more common in adults who are 45 and older. The CDC also reports that diabetes increases the risk for heart disease in women by about four times compared to two times for men, which underscores how great a threat the disease is for women. Women can speak to their physicians about the significance of checking their blood sugar and the role diet and exercise can play in reducing diabetes risk.

3. Urinary tract infections:

The Office on Women’s Health notes that women get urinary tract infections up to 30 times more often than men. Women can discuss more specific measures with their physicians.

4. Alzheimer’s disease:

The Alzheimer’s Association¨ notes that almost two-thirds of Americans living with Alzheimer’s are women. The life expectancy of women is still longer than it is for men, which may explain the greater incidence rates of Alzheimer’s among women. However, women can still speak with their physicians about lifestyle choices that could reduce their risk of developing Alzheimer’s.

“I have made all kinds of plans for myself over the years, but my journey has undoubtedly been God-led.
Dawn Franks, CAP, Philanthropy Consultant.

My plan was law school,” she said. She speaks of how "doors opened unexpectedly, offering opportunities to learn and find answers to my many questions."

As a result, she spends her days ceaselessly working with philanthropists, funders, and nonprofits. Their combined impact on their objectives always have great, positive impact as she serves as a guide to success both for herself and her collaborators. Every workday is a whirlwind of email communiques`, writing and meetings with individuals and groups.

Dawn is passionate about training, teaching, strategy, and planning that is “relevant and immediately useful.” She is a natural coach because,

work includes serving as a member of the Tyler Executive Women’s Network and working with Leadership Tyler alum activities.

Despite her endlessly busy lifestyle, Dawn somehow makes time for personal pursuits. She loves gardening and reading. A big fan of Tom Clancy, she makes it a habit to read at least "one great, big, fat novel" every year as she savors her love of historical fiction and mysteries. She also is careful to pass on her unerring advice to those wishing to follow in her unselfish, industrious footsteps. Courageously taking advantage of opportunity is key.

"Always be aware of

along the way," she says. "Do not fear failure because failing is the quickest way to learn toward the future."

Although she worships her Lord and Savior as a member of Colonial Hills Baptist Church, she considers herself more of a faithful follower of Jesus Christ than a staunch Baptist and sees the hand of the Almighty in her life when she said, “I have made all kinds of plans for myself over the years, but my journey has undoubtedly been God-led.” She sums up her magnificent life journey thus: "For I know the plans I have for you, declares the Lord, plans to prosper you and not harm you, plans to give you hope and a future."

Jeremiah 29:11.

Dawn Franks

4 conditions not often characterized as women's health issues

Dawn Franks

S trategic

V i S ionary , i nnoVati V e F ounder LEADS CHARGE IN THE NONPROFIT SECTOR

The impact of reading on cognitive decline

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