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£75.00 iGB Affiliate Directory 2011 – The Definitive Guide for the Global Affiliate Market

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iGB Affiliate Directory 2011


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Welcome

Welcome...

Managing editor: ................ Michael Caselli Editor: ..................................... James McKeown Designer: .............................. Lorraine Gourlay Production manager: ............... Craig Young Production assistant: ................Laura Head Publisher: ..............................................Alex Pratt Sales Manager:..... Richard Wanigasekera

Welcome to the second edition of the iGB Affiliate Directory; the definitive affiliate marketing directory for the iGaming industry. As the industry further regulates and innovates into bold new frontiers, identifying and accessing the right partners and suppliers becomes paramount to the success of affiliates and programs alike. This directory is designed to provide you with the most extensive guide to the suppliers and service providers within each of the multiple business disciplines that make up this unique and fascinating market place. We are proud to be offering such vital tools to this vast and intricate sector of our industry and together with iGB Affiliate Magazine and our affiliate conference circuit, we stand committed to delivering the services required to assist the access, education and development of the iGaming affiliate business. Michael Caselli, Managing Editor

Published by: iGaming Business Ltd 3rd Floor 33-41 Dallington Street London EC1V 0BB UK T: +44 (0) 20 7954 3515 F: +44 (0) 20 7954 3511 E: info@igamingbusiness.com www.igamingbusiness.com Printed in the UK by: Pensord Press Ltd www.pensord.co.uk Fulfillment & distribution: Accelero Direct www.accelerodirect.com

Š iGaming 2010. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Limited of 33-41Dallington Street, London EC1V 0BB, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. The paper used within this publication has been sourced from a Chain of Custody certified manufacturer, operating within international environmental standards such as ISO14001 and EMAS.This is to ensure sustainable sourcing of the raw materials, sustainable production and to minimise our carbon footprint.

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Contents

Contents Welcome

5

Affiliate Marketing in the iGaming Industry

10

Glossary of Terms

16

Events Calendar

20

The 10 Affiliate Programs to Watch in 2011

32

Top 100 Operators

36

Top Operators by Geo Region

38

Governing Bodies & Associations

42

Jurisdiction Profiles

46

Advertising & PR

56

Alternative Gaming Affiliate Programs

64

Bingo Affiliate Programs

66

Casino Affiliate Programs

70

6

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Contents

Content & Translation Services

84

Email Marketing

86

Events

88

Forex Affiliate Programs

90

Hosting & Managed Services

92

Payment Solutions

98

Poker Affiliate Programs

102

Search Marketing – Organic/Natural

114

Search Marketing – Paid (PPC)

118

Skill Gaming Affiliate Programs

122

Sports Betting Affiliate Design

126

Web Design Services

140

Index

146

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Introduction

AfďŹ liate Marketing in the iGaming Industry A look back at 2010 and a glance ahead at 2011, by Nicky Senyard, CEO, Income Access. Every year around this time, it is always exhilarating to take a look at the iGaming affiliate space and reflect on key events that have shaped the industry over the course of the year. Technology, mobile gaming and social media are spearheading considerable growth within affiliate marketing, and research done by Nielsen Media shows that online gaming is more popular than Facebook. In the last year alone, this same report found that 3.2 million people visited various online gaming sites, a 40 percent increase from the previous year. Further broadband penetration, regulation and product evolution will continue to contribute to an increased surge within the iGaming space, with online gaming market penetration expected to reach nine percent by 2012, according to a recent study by Deutsche Bank. In 2010, the online gaming space has been awash with advancements in the regulation of new markets, consolidation and mergers and a shift in market dynamics. In 2011, we predict hot topics will continue to surround commission attribution, maintaining fair

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Introduction

Terms and Conditions following amalgamations and

Industry consolidation and mergers

overcoming device divergence in order to truly strive

With a rush of new brands continuing to enter the space

forward in mobile gaming.

and regulation opening up new markets, acquisition costs have soared due to increased marketing costs,

How will this affect affiliates? This overview will explore

squeezed margins and strong competition. As a result,

the significant trends that affected iGaming affiliates in

2010 saw operators shifting towards consolidation, and

2010, and what trends we predict, as we move forward

we predict this phenomenon will continue into 2011 as

into 2011.

it has enabled operators to expand their reach, increase the quality and quantity of their products and resources,

The regulation of new markets

as well as provide affiliates with a massive leveraging

The online gaming market represents one of the fastest

opportunity.

growing segments of the gambling industry, and with the regulation of new markets already emerging and

In 2010, the consolidation of major players in the industry

the strong probability of more to come, the potential of

resulted in positive outcomes for affiliates. Brands have

the iGaming space is booming.

become stronger and more stable, cross promotion has increased and brands are reaching more markets, in

H2 Gambling Capital, a leading supplier of data and

more languages. The benefits of this is two-fold: (1) with

market intelligence on the global gambling industry,

more stable brands, affiliates have longer lifetime value

puts the size of the global online gaming market at

from rev share deals and (2) improved margins mean an

about US$21 billion, hitting US$30 billion by 2012.

increase in earning capacity for affiliates.

While France, Italy and the Netherlands have regulated online gaming, these figures do not reflect the massive

Player confidence may also increase when a smaller

growth that could result from regulation in the US,

company is purchased by a larger one with a more solid

China, Korea, India, South America and Eastern Europe.

reputation. A good reputation goes a long way towards

According to Goldman Sachs, the legalisation of the

creating player confidence online, and with so many

US market alone (for online casino and poker) could

players sharing information with one another, this can

contribute as much as US$12 billion.

have a strong impact on the bottom line.

Movement in the legalisation of new markets in 2010 has

The technology behind games will often improve in

already had an incredible impact on affiliates, providing

an acquisition, which can often be the sole purpose of

more choice, further brands to promote and an increase

a merger, allowing larger companies to then offer an

in product development. The cost of licensing remains

advanced technology developed by a smaller company.

high and the process long, and as this becomes more affordable and achievable, the impact on (and indeed

Among the debates that has surrounded consolidations

the benefits for) affiliates is likely to increase.

is program terms changes affecting either the

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Introduction

calculation of affiliate commissions or the conditions

more black and white as the industry becomes more

on which they will be paid. In 2011, programs that are

established and institutionalised, like countless

considering implementing new admin fees or similar

industries before it.

terms updates will benefit by creating transparency and open dialogue. Transparency means clearly

Mobile gaming

indicating how net revenue is being calculated, and

2010 saw the proliferation of touch devices and users

what changes affiliates can expect. Open dialogue

becoming increasingly confident navigating and

means proper communication and advance warning

playing on their mobile phones. A recent study by

when terms changes are being put into effect.

comScore suggests that 7.6 percent of Smartphone users already play mobile casino games, and while the

Commission attribution

consensus is that mobile gaming is still in its infancy,

This is an ongoing debate that has been talked about

there remains strong growth potential for 2011.

extensively in forums, blogs and iGaming events: should the ‘Last Click Win’? Commission attribution was

Google is reporting that 650,000 Android-licensed

a highly debatable subject in 2010, with pros and cons

phones ship daily, and reveals its own data of mobile

on both sides of the equation.

search and mobile usage is showing a five-fold increase in mobile-based requests yearly and that this number

When advertisers pay for sales, rather than clicks or

is increasing exponentially. Since the creation of the

views, it minimises risk. But what about the affiliate

iPhone, 51.15 million units have been sold, according

who played a part in a sale earlier in the customer

to first quarter Apple earnings reports in 2010, and with

decision process? Many affiliates feel that the ‘Last Click

90,000 units shipped daily, mobile may finally be set to

Wins’ is a model that was created in different times,

become huge in 2011.

when the path to a sale was more linear. Now the path is more multifaceted, with content affiliates, cash back/

Live streaming of sporting events via faster 3G

voucher code affiliates, newsletter, sponsored links etc,

connections has the potential to enhance this

all in the mix.

market and many mobile gaming companies such as LadyLuck’s and mFortune are already releasing Android

Questions surrounding ‘multi-attribution’ ask how

and iPhone specific platforms to take advantage of

many levels should be classed as being contributors,

the higher quality interface. Users are now browsing

how deserving each factor is and what commission

regular websites with their mobile phones, further

percentage each affiliate should get.

reducing the necessity for traditional WAP/WML sites.

For the moment, there seems to be no clear answer,

Challenges for affiliates in the advancement of mobile

and whilst the nature of this debate is likely to carry

gaming have surrounded tracking the installation of

on in 2011, we feel that this grey zone will become

an operator’s application on iPhone or Android, when

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Introduction

the source for downloading the app is a third-party site (iStore, Android Market). Also, with device divergence and the iPad, Blackberry and Android phones all running on different platforms, advertisers have not only had to adapt to different screen sizes, but multiple platforms for their advertisements. almost two million fan pages that have garnered more We have, however, seen an increased investment

than five billion fans. According to Hitwise, it is the

from affiliates in mobile PPC and other paid traffic

second largest website in the UK, and enjoys close to

sources, channelling this traffic through their mobile

double the number of page views that Google receives,

sites to mobile gaming operators. Moving into 2011,

with over 16 percent of all Internet page views and 55

we predict more affiliates and operators will launch

percent of all social network visits.

iPhone and Android applications and the emergence of higher quality mobile specific sites with more images

Facebook and other social media platforms have

built for 3G+ browsing. Furthermore, we anticipate

become a means for affiliate programs to communicate

more permission-based marketing through SMS

and build relationships with affiliates, to increase brand

(for example, mobile payment solutions providers

presence and build their network. Many operators

becoming affiliates, sending promotions through SMS

began to promote their fan page over their website in

to their user-base) as well as an increase in P2P games,

2010, and to introduce applications that would help to

especially in poker.

retain players.

Another medium to keep an eye on in 2011 will be the

For affiliates, Facebook has provided a platform

television, which is already receiving a major makeover.

to engage and provide incentives to their target

Market research firm, iSuppli estimates that by 2014,

audience. Affiliates who are seeing success with

some 148 million televisions with Internet connectivity

Facebook are giving players something in exchange

will be sold annually. Yahoo! is already anticipating that

for their time, even if it is just a glance in their news

eight to ten million devices with its platform built-in

feed. Contests and prizes for loyal fans go a long way

will be in consumers’ hands by March 2011. Google

towards keeping them engaged and coming back.

is doing the same with its Google TV. This may well represent the same boom that the Internet presented

In 2011, affiliates would do well by working out deals

when it came into the print media mix, and could be

with affiliate managers to provide specials that are

huge for the affiliate marketing industry.

exclusive to their Facebook page, and reward fans with bonuses and discounts. The community aspect of

Facebook

Facebook encourages sharing, and when affiliates ask

In the UK alone, Facebook statistics reveal that there

their fans to share content with their friends, the result

are more than 23 million active Facebook users and

for affiliates is often more players.

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Introduction

Bingo has been an especially popular vertical that

2010 has brought positive change to the industry.

we have seen tied in to social media, with operators

We have seen a glimpse of what the regulation of

and affiliates alike. Pages offer Facebook users the

new markets can inject into online gaming, what new

opportunity to ‘Like’ their brand on Facebook, which

partnerships can offer affiliates and the advancement

also updates the user’s news feeds on their individual

of new technology that promises only to become

profiles, consistently keeping the brand top of mind.

more sophisticated. I am truly excited about stepping

With a goal of increasing the visible use and approval of

into the New Year. If 2011 promises to be the year

a brand, a bingo operator or affiliate is able to reach a

of new regulated markets, mobile and further

larger audience.

consolidation, I for one, predict great strides for operators and affiliates alike.

Moving forward into the next year, we think more operators and affiliates will be jumping on the Facebook bandwagon, especially with the announcement between Microsoft and Facebook that brings ‘Like’ data and profile search to Bing. With the ‘Like’ button now being used by more than two million sites and Facebook passing 500 million members, the scale of Facebook popularity by affiliate marketers is very likely going to skyrocket.

Out with 2010, in with 2011 Every year, we say that affiliate marketers who evolve with technology and embrace change will be rewarded for their efforts. That’s because we absolutely believe it to be true. Affiliate marketing in the iGaming space is a changing landscape, set between major innovations surrounding the Internet, search, mobile, technology, social media and developing markets. As with any industry that sees growth and opportunity, there are obstacles, and as affiliate marketing continues to gain momentum and standardisation, so will the ability of operators and affiliates to focus on a greater return on investment and expansion. 2011 is wrought with potential, and the key to success, as in years gone by, will be a focus on building strong relationships, maintaining open dialogue and transparency, and creating fair partnerships. These are the core fundamentals of affiliate marketing that simply never change, and what enable stakeholders to overcome obstacles and

Nicky Senyard is the CEO of Income Access, overseeing their independent iGaming affiliate network, market-leading affiliate software, and expert affiliate management services.

discover a greater potential.

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Glossary of Terms

Glossary of iGaming Affiliate Marketing Terms Affiliate

Affiliate Software

Cookie

An affiliate drives traffic to an operator for a

Software that provides tracking and reporting

A cookie is a piece of information sent by a

commission that is based on an action, such

for affiliates and operators.

web server to a web browser that the browser

as deposit or software download. In rare

Arbitrage

software is expected to save and to send back

situations, they can also be paid per click.

The practice of taking advantage of a price

Affiliate Agreement

difference between two or more markets

These are the terms that govern the

by striking a combination of matching

relationship between operator and affiliate.

deals which capitalise upon the imbalance

Affiliate Link

and results in making a profit through the

An affiliate link is a unique linking code that enables the merchant and/or network to track activity. It is a special code embedded in a graphic or text link that identifies a visitor as having come from a specific affiliate site or location where the text or graphic is clicked. Affiliate Marketing Affiliate marketing allows advertisers to pay affiliates who link to their sites based on performance, and only when a desired action

difference between the prices. In iGaming, arbitrage can be found in the activity of sportsbook punters where the punter takes advantage of differences in betting markets and places bets on different outcomes for the

additional requests from the server. Surfers may set their browser to either accept or not accept cookies. Cookies can contain user preferences, login or registration information and/or ‘shopping cart’ information. When a ‘cookied’ browser sends a request to a server, the server uses the information to customise the user’s experience and to help track the activity of that user.

same event. This type of activity is considered

Cost Per Acquisition (CPA)

undesirable for bookmakers.

CPA stands for ‘Cost Per Acquisition’ and is a

Click Through

model whereby affiliates are paid by operators

The act of clicking on a link and arriving at a website URL or destination.

or sale occurs. Advertisers are usually referred

Click Through Rate (CTR)

to as merchants/operators and the referring

A percentage based on the number of

party as an affiliate or publisher.

impressions of a creative, divided by the

Affiliate Network

number of times it is clicked.

An affiliate network is a third-party that

Co-branding

provides services to operators and affiliates,

A marketing method whereby affiliates

including tracking technology, reporting tools

and operators both include their logos on

and payment processing.

a website creative, indicating a partnership

Affiliate Program

between the two brands. It is often used to

An arrangement through which an operator

to the server whenever the browser makes

generate greater brand awareness for each of

for sending new players who deposit an amount of money or generate certain activity predetermined by the Terms and Conditions of the affiliate program. This model is most often used by PPC affiliates for short-term gain. Cost Per Click (CPC) Payment is made to the advertiser when a click is made from the advertiser’s affiliate link through to the operator’s website, regardless of whether the click turns into a sale, lead, etc. Cost Per Thousand (CPM) The cost of 1,000 banner impressions.

the involved parties.

Creative

clicks, deposits or downloads via the affiliate’s

Commission

The promotional tools advertisers use to

site. Also known as associate, partner, referral,

The income an affiliate is paid for generating a

and revenue sharing programs.

referral to an operator’s website.

Affiliate Program Manager

Contextual Link

The person responsible for administering the

Placement of affiliate links within related text.

pays a commission to an affiliate for generating

regular activities of an affiliate program. Duties include maintaining regular contact with affiliates, program marketing and responding to queries about the program. Affiliate Reporting The method by which an affiliate program supplies information relating to tracked referred sales, leads or clicks.

Conversion When one visitor to a website makes a purchase or deposit on the operator’s site, thereby becoming a ‘conversion’ from ‘visitor’ to ‘buyer’.

encourage users to click through to the operator’s site, or take action in some way. Examples are text links, banners, towers, buttons, badges, email copy, pop-ups, etc. Deep Linking Deep linking is a function in most affiliate networks allowing the affiliate to send a visitor to a specific page on the operator’s site. Standard affiliate links often go to an operator’s

Conversion Rate Optimisation (CRO)

homepage, deep linking gives the option of

The practice of optimising pages for increased

landing on another page. Each network uses

conversions. Affiliates will often use one or

different methodology in its linking structure.

two landing pages to measure top conversion practices in an effort to gain statistics on best practices for conversions.

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Glossary of Terms

Dynamic Content

Page Rank (PR)

Search Engine Optimisation (SEO)

Website or blog content that changes

A Google ranking system that grades web

The process of choosing keywords and

frequently and engages the reader. Dynamic

pages on a scale of 0-9, thereby identifying

keyword phrases relevant to your site or page

content can include animations, video or audio.

which pages are most popular on the Internet.

on your site, and placing those keywords in the

Often used in geo-targeting to send specific

Paid Search

advertisements based on a visitor’s location.

An advertising model used on search engines,

content of web pages. This is done in an effort to rank high in search engines and search engine results pages, to attract a high volume

Email Marketing

advertising networks and content sites, such

Email marketing is a tool used by businesses

as blogs, in which affiliates pay their host only

to promote their products and/or services via

when their ad is clicked. With search engines,

Search Engine Marketing (SEM)

direct email messages. It is seen as a quick

advertisers typically bid on keyword phrases

This is a form of marketing whereby exposure

and cost-effective way of communicating with

relevant to their target market. Content sites

for websites is gained through optimising

customers.

commonly charge a fixed price per click rather

pages for traffic via search engines in the

Feed

than use a bidding system.

natural or organic search engine results pages,

A web document that is a shortened version of a

Pay Per Click (PPC)

web page that has been created for syndication.

(1) An advertising payment model whereby the

Feeds are usually available in .xml or .rss formats

advertiser pays only when the advertisement is

Super Affiliates

and often include dynamic content.

actually clicked. (2) An affiliate program where

The top one or two percent of affiliates that

Hit

an affiliate receives a commission for each click

generate approximately 90 percent of most

(visitor) they refer to an operator’s website.

affiliate programs’ earnings.

A hit is a single request for a single item on a

of visitors to a website.

via paid search campaigns on search engines, or through strategic media buying.

web server. To load a page with five graphics

Profit

Targeted Marketing

would count as six ‘hits’, one for the page plus

The amount of money one earns from your

The process of distinguishing the different

one for each of the graphics.

sales after expenses have been paid.

groups that make up a market, and developing

Hybrid Programs

Rake Back

Programs that mix a CPA payout with a

A promotional technique that some poker

RevShare payout.

operators use to give a portion of their house

Text Link

Impression

‘rake’ back to a player.

A link to a web page that is not accompanied

appropriate products and marketing campaigns aimed at those specific groups.

by a graphical image.

An advertising metric that indicates how many

Referring URL

times an advertising link is displayed.

The URL that a user came from to reach a

Tiered Commissions

Keyword

specific web page.

Affiliate program structure whereby affiliates earn commissions on their conversions as well

An index term that a user may enter into a

Return on Investment (ROI)

search engine to find relevant documents.

ROI is the amount derived by subtracting net

SEO experts use keywords to attract users to

revenues from total costs. This calculation is

their sites by use of strategic placement and

often used to calculate profitability and/or

Tracking Method

programming strategies.

feasibility of PPC campaigns.

The method by which an affiliate program

as conversions of webmasters they refer to the program.

tracks referred sales, leads or clicks.

Keyword Density

Revenue

The ratio between the keyword being searched

The total amount of sales before expenses are

Tracking URL

for and the total number of words that appear

subtracted.

A website URL with a certain code attached to it. Visitors arriving at the site are tracked

on a web page.

Revenue Share (RevShare)

Lifetime Value

This is an affiliate payment model in which

The total amount of money that a customer

the affiliate shares in the net profits generated

White Label

will spend with a particular company during

by an operator for any players referred by

A white label is a product produced by one

his or her lifetime.

the affiliate to the operator’s site. Revenue

company (the producer) that other companies

Manual Approval

Share structures are often tiered, meaning the

rebrand to fit their own corporate identity.

affiliate will earn a percentage based on the

Essentially, it is a product sold without any

amount of total revenue generated, with that

labelling, hence the term, which implies that

percentage rising at set levels.

the labelling is blank for the marketer to fill out

The process by which all applicants for an affiliate program are individually reviewed and approved or declined, in contrast to mass approval.

SERPs

Operator

Search Engine Results Pages are the pages that

An online gaming business that markets and sells gambling entertainment services,

are displayed when a query is sent through a

through this code.

as they wish. Generally, producers customise white label software versions according to a marketer’s needs.

search engine.

that pays an affiliate when they generate consumers that purchase a product, register for a service, fill out a form or visit a website.

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Affiliate Market Insight

A Maturing Market Place Gerhard Falb, Head of Affiliate Management at the bwin group, explores the current affiliate landscape within iGaming and how the leading operators are keeping up with change. Today’s iGaming business environment is one of

However, as important as communication and

progress, innovation and expansion; expansion

relationships between programs and affiliates are,

via parameters that had previously slowed the

they will amount to nothing if the payments set-up is

evolutionary pace of our sector – regulation, product

sub-standard, which is why today’s affiliate programs

development – and via the increase in M&A activity

(particularly where bewinners is concerned) are

to which bwin, naturally, has been party. This latter

committed to providing transparent billing and faster,

consideration will continue to alter the landscape in

more convenient and easily traceable payments for

which we all do business for the foreseeable future, and

each and every affiliate partnered to their programs.

as our market place matures and evolves, the affiliate marketing sector too will need to be a proactive force

The big brand reliance on affiliates

in driving this business arena ever forward.

There has been some discussion recently as to the continued relevance of affiliates for the bigger

The modern day affiliate program

operators with bigger marketing budgets at their

Affiliate marketing has come a long way in a relatively

disposal and bigger pools of existing customers. The

short period of time within the iGaming industry –

truth is that as the industry broadens and continues

emerging from somewhat ‘rough and ready’ beginnings

to regulate in its current fashion, affiliates will only

to flourish as a hardened, professional and well oiled

become a more valuable commodity for all companies

component of the gaming sector that is increasingly

seeking new converting traffic streams, either in new

driving the all-important conversion rates for operators

geographic markets or in new product verticals.

across all echelons of the industry. The bwin brand is, without self-congratulating, the Today’s affiliate programs must accurately reflect the

largest publically listed gaming organisation in the

progress made by the wider industry and are, therefore,

world and the merger with PartyGaming will only

much more in tune with the needs of both the

increase its towering presence in the market. However,

operators and the affiliates partnered with them. The

in affiliate terms, bwin has been late to the market;

programs are, by and large, highly performance-based

herein, a prime example of the market leading brand

and are cemented by strong personal relationships

actively seeking better affiliate representation through

with affiliates and a growing willingness to increase

its partner program across all products and labels

face-to-face contact where possible to remove previous

(bwin, betoto and sajoo).

‘remote’ barriers that kept partners and programs at arms-length in terms of communication.

On the flip side, for affiliates, partnering with a leading player affords them the sort of strength of brand (brand

Of course, with the global nature of the industry,

recognition) that will appeal across a much larger

face-to-face contact with all affiliate partners can be

demographic of potential consumers – trust, as ever,

problematic, but with the growing number of trade

plays a genuine role in inspiring consumer confidence

shows and conferences on the iGaming calendar, these

in committing their money online. Let’s not forget

opportunities are now being prioritised more keenly.

that although much safer with better anti-fraud and

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Affiliate Market Insight

money laundering measures in place, the Internet still

the flag bearer for a new kind of affiliate program; one

represents a potential minefield for many people in

built for the 21st Century, one built with the needs of

terms of trusting the control of their money. So, the

affiliates in mind, and one built upon the principles that

better one can trust a brand, the easier it will be to trust

propelled bwin to the very top of the iGaming market.

it with one’s money. In addition, the bigger the brand the better the level of assistance and service affiliates will receive in terms of affiliate tools, trackers and ad material, among much else. At bewinners, affiliates can expect 19 Affiliate Account Managers located nationally across Europe and South America that build personal relationships and trust, 17 service languages, 22 ad languages, dedicated operational IT support and a program that is, of course, certified by eCOGRA. Despite being late entrants in real terms, we believe we have entered at a time when the affiliate market is in a state of transition; a state of maturity, and we are committing ourselves to becoming the world’s leading online gaming affiliate program that our partners trust in and which is a synonym for a fair and reliable affiliate experience. That is our philosophy, and the promising thing is that the vast majority of affiliate programs, big and small, are sensitive to this change, and are being proactive to ready themselves for a new period of growth in the affiliate sector.

Crystal ball It is an authentic period of change and maturity for the industry at large, and I see the future curve of the affiliate sector mirroring that of the wider iGaming business very closely. There will be a significant increase in the number of affiliates operating in each product vertical and also, a new wave of affiliates creating new business and opportunities for the expanding operators in new geographic markets. The modern day affiliate program is better equipped than ever to accommodate, respond to and overcome the challenges and demands of our growing iGaming business as it enters an exciting period of growth, and we strongly believe that bewinners will be prove to be

www.iGBAffiliate.com

18-19_AD_bwin.indd 19

Gerhard Falb is Head of Affiliate Management at the bwin group. After completing his Master’s degree in economic science at the Vienna School of Economics, Gerhard worked for an Austrian mobile phone provider, leading the B2B-Sales and CRM department. He joined bwin in autumn 2006. Since then he has been building up the affiliate marketing department at the bwin group, working closely with several affiliate managers in charge of a significant number of affiliates worldwide.

iGB Affiliate Directory 2011 •

19

18/11/2010 14:52


Calendar

January 2011

TITLE

SPORT

EVENT

CITY

COUNTRY

3 -7

Cricket

Australia v England (5th Ashes Test)

Sydney

Australia

3rd

Tennis

WTA Tour commences

Brisbane

Australia Qatar

rd

th

4th

Tennis

Qatar ExxonMobil ATP Open

Doha

7th-29th

Football

Asian Cup

Doha

Qatar

7th-9th

Skating

ISU European Speed Skating Championships

Innsbruck

Austria

13th-16th

Curling

World Financial Group Continental Cup 2011

St Albert, Alberta

Canada

14th-16th

Skating

ISU European Short Track Speed Skating Championships

Heerenveen

Netherlands

17th-30th

Tennis

Australian Open

Melbourne

Australia

19th

Korfball

IKF Europa Cup 2011 Final Round

Budapest

Hungary

21st-23rd

Cycling

UCI Track Cycling World Cup Classics

Beijing

China

13th-30th

Handball

XXIIIth Men’s World Championship

Various

Sweden

22nd-23rd

Skating

ISU World Sprint Speed Skating Championships

Heerenveen

Netherlands

24th-30th

Skating

ISU European Figure Skating Championships

Bern

Switzerland

27th Jan-6th Feb University Sports

25th Winter Universiade

Erzurum

Turkey

28th-29th

Cycling

UCI Cyclo-cross World Championships

Koksijde

Belgium

29th-30th

Luge

42nd FIL World Championships - Artificial Track

Cesana

Italy

30th

Ice Hockey

58th All Star Game

North Carolina

USA

20

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18/11/2010 12:33


Calendar

February 2011

TITLE

SPORT

EVENT

CITY

COUNTRY

1

Biathlon

World Championships

Khanty-Mansiysk

Russian Federation

2nd-6th

Skiing

2011 FIS Freestyle World Championships

Deer Valley

USA

st

3rd-13th

Multisports

17th Deaflympic Winter Games

Vysoke Tatry

Slovakia

4th-6th

Rugby Union

RBS Six Nations Series commences

Various

Europe

6th

American Football

Super Bowl XLIV

Arlington, Texas

USA

7th-20th

Skiing

FIS Alpine World Skiing Championships

Garmisch-Partenkirchen

Germany

11th-13th

Skating

ISU World Allround Speed Skating Championships (provisional allotment)

Calgary

Canada

14th

Tennis

WTA Dubai Duty Free Championships

Dubai

UAE

15th-20th

Skating

ISU Four Continents Figure Skating Championships Taipei

Chinese Taipei

18th-20th

UCI

UCI Track Cycling World Cup Classics

Manchester

UK

19th Feb - 2nd Apr

Cricket

ICC Cricket World Cup

Bangladesh/India/Sri Lanka/Pakistan

20th

NASCAR

Daytona 500

Florida

FIS Nordic World Ski Championships

Oslo

Norway

22nd Feb- 6th March Skiing

USA

24th-27th

Modern Pentathlon Modern Pentathlon World Cup

Palm Springs

USA

27th

Football

Wembley, London

UK

www.iGBAffiliate.com

20-29_AD_calendar.indd 21

Carling Cup Final

iGB Affiliate Directory 2011 •

21

22/11/2010 10:19


Calendar

March 2011

TITLE

SPORT

EVENT

CITY

COUNTRY

4

Tennis

Davis Cup World Group commences

Various

Various

4th-5th

Basketball

NBA European Game Toronto Raptors v New Jersey Jets

London

UK

4th-6th

Athletics

31st European Indoor Championships

Paris

France

4th-5th

Weightlifting

2011 Arnold Weightlifting Championships

Columbus

USA

11th-13th

Skating

ISU World Short Track Speed Skating Championships

Sheffield

United Kingdom

th

13th

Formula One

F1 Grand Prix season commences

Bahrain International Cicuit

Bahrain

15th-18th

Horse Racing

Cheltenham Festival

Cheltenham

UK

15th-19th

Powerlifting

5th NAPF Caribbean Powerlifting Championships

Georgetown

Cayman Islands

18th-20th

Skating

ISU World Single Distances Speed Skating Championships

Inzell

Germany

19th-20th

Skating

ISU World Short Track Speed Skating Team Championships

Warsaw

Poland

19th-27th

Curling

Capital One World Women’s Curling Championship 2011

Esbjerg

Denmark

20th

Cross Country

World Cross Country Championships

Punta Umbria

Spain Japan

21st-27th

Skating

ISU World Figure Skating Championships (provisional allotment)

Nagano

24th-27th

Cycling

UCI Track World Championships

Apeldoorn

Netherlands

26th

Horse Racing

Dubai World Cup

Dubai

UAE

27th

Formula One

Australian Grand Prix

Melbourne

Australia

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www.iGBAffiliate.com

18/11/2010 12:33


Calendar

April 2011

TITLE

SPORT

EVENT

CITY

COUNTRY

1 -2

Skating

ISU World Synchronized Skating Championships

Helsinki

Finland

2nd-10th

Curling

Ford World Men’s Curling Championships 2011

Regina, Saskatchewan

Canada

3rd-8th

Multi sport

SportAccord Convention

London

UK

4th-8th

Cricket

IPL Series commences

Various

India

7th-12th

Golf

US Masters

Augusta

USA

9th

Horse Racing

The Grand National

Liverpool

UK

10th

Formula One

Malaysia

st

nd

Malaysian Grand Prix

Sepang

16th Apr - 2nd May Snooker

Betfred World Snooker Championships

Sheffield

UK

17th

Virgin London Marathon

London

UK

Marathon

17th

Formula One

Chinese Grand Prix

Shanghai

China

27th Apr- 1st May

Equestrian Sports

Rolex FEI World Cup

Leipzig

Germany

29th

Ice Hockey

IIHF World Championship

Bratislava & Kosice

Slovakia

30th

Triathlon

2011 Extremadura ITU Cross Triathlon World Championships

Extremadura

Spain

www.iGBAffiliate.com

20-29_AD_calendar.indd 23

iGB Affiliate Directory 2011 •

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18/11/2010 12:33


Calendar

May 2011

TITLE

SPORT

EVENT

CITY

COUNTRY

3 -7

Powerlifting

Men’s and Women’s European Championships

Pilsen

Czech Republic

6th-8th

Basketball

Euroleague Basketball Final Four

Barcelona

Spain Italy

rd

th

7th

Powerboating

Season commences

Boretto

7th-29th

Cycling

UCI Road Giro d’Italia

Various

Italy

8th

Formula One

Turkish Grand Prix

Istanbul

Turkey

14th

Football

FA Cup Final

London

UK

18th

Football

UEFA Europa League Final

Dublin

Republic of Ireland

22nd

Formula One

Spanish Grand Prix

Catalunya

Spain

22nd

Rugby Union

Heineken Cup Final

Cardiff

UK

22nd May - 5th June

Tennis

Roland Garros (French Open Championships)

Paris

France

24th-28th

Powerlifting

World Bench Press Championships for Women&Men: Open, Sub-Juniors&Juniors

Soelden

Austria

28th

Football

UEFA Champions League Final

London

UK

28th

Rugby Union

Premiership Final

Twickenham, London UK

29th

Formula One

Monaco Grand Prix

Monte Carlo

24

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Monaco

www.iGBAffiliate.com

18/11/2010 12:33


Calendar

June 2011

TITLE

SPORT

EVENT

CITY

COUNTRY

4 -5

Sport Climbing

IFSC Climbing Worldcup

Vail

USA

12th

Formula One

Canadian Grand Prix

Montreal

Canada

th

th

13th-20th

Golf

US Open

Maryland

USA

19th

Motorcycling

Moto GP

Silverstone

UK

17th-26th

Volleyball

SWATCH FIVB Beach Volleyball World Championships

Rome

Italy

20th June - 3rd Jul

Tennis

Wimbledon All England Lawn Tennis Championships

London

UK

25th June - 4th Jul

Special Olympics

2011 Special Olympics World Summer Games

Athens

Greece Italy

25th-26th

Cycling

UCI Mountain Bike Marathon World Championship

Montebelluna

25th

Triathlon

2011 Pontevedra ETU Triathlon European Championships

Pontevedra

Spain

26th

Formula One

European Grand Prix

Valencia

Spain

26th June - 17thJul

Football

FIFA Women’s World Cup

Various

Germany

www.iGBAffiliate.com

20-29_AD_calendar.indd 25

iGB Affiliate Directory 2011 •

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18/11/2010 12:33


Calendar

July 2011

TITLE

SPORT

EVENT

CITY

COUNTRY

TBA July

Dragon Boat

10th World Dragon Boat Racing Championships

Tampa Bay, Florida

USA

2nd

Cycling

Tour de France Grand Depar

Vendee

France

3rd-10th

Netball

Netball World Championships

Singapore

Singapore

3rd-13th

Archery

World Archery Championships

Turin

Italy

5th-9th

Powerlifting

European Masters Championships

Frydek-Mistek

Czech Republic

10th-16th

Gymnastics

World Gymnaestrada 2011

Lausanne

Switzerland UK

10th

Formula One

British Grand Prix

Silverstone

10th-17th

Archery

World Archery Para Championships

Torino

Italy

12th

Baseball

All Star Game

Arizona

USA

15th-27th

Multi sport

All Africa Games

Maputo

Mozambique

15th-24th

Sport Climbing

2011 World Championship

Arco di Trento

Italy

16th-3st

Aquatics

14th FINA World Championships

Shanghai

China

22nd-25th

Cycling

UCI BMX World Championships

Krasnaya Pakhra

Russian Federation

24th

Formula One

German Grand Prix

Nurburgring

Germany

31st

Formula One

Hungarian Grand Prix

Budapest

Hungary

26

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www.iGBAffiliate.com

18/11/2010 12:33


Calendar

August 2011

TITLE

SPORT

EVENT

CITY

COUNTRY

8 -14

Golf

US PGA Championship

Atlanta

USA

8th-14th

Badminton

World Badminton Championships

London

UK

7th-14th

Deaf Sports

World Deaf Swimming Championships

Lisbon

Portugal

12th-23rd

University Sports

26th Universiade 2011

Shenzhen

China

13th

Tug of War

International Tournament

Eibergen

Netherlands

22nd-28th

Archery

European Field Championship

Florence

Italy

27th

Athletics

13th IAAF World Chamionships in Athlectics

Daegu

Republic of Korea

th

th

27th Aug - 10th Sep

Multi sports

XIV Pacific Games

Noumea

New Caledonia

28th

Formula One

Belgian Grand Prix

Spa Francorchamps

Belgium

28th Aug - 4th Sep

Rowing

World Rowing Championships

Bled

Slovenia

30th Aug - 4th Sep

Cycling

UCI Mountain Bike & Trials World Championships

Champéry

Switzerland

31st Aug - 3rd Sep

Archery

World Archery 3D Championships

Donnersbach-Planneralm

Austria

www.iGBAffiliate.com

20-29_AD_calendar.indd 27

iGB Affiliate Directory 2011 •

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18/11/2010 12:33


Calendar

September 2011

TITLE

SPORT

EVENT

CITY

COUNTRY

1

Basketball

FIBA Asia Championship for Men

TBA

TBA

3rd

Rubgy Union

Premiership Season commences

Various

UK Azerbaijan

st

1st-16th

Boxing

AIBA World Championships

Baku

2nd-4th

Karate

20th Mediterranean Championships (Juniors-Cadets)

TBA

Italy

3rd-18th

Basketball

Eurobasket 2011

TBA

Lithuania

9th Sep - 23rd Oct

Rugby Union

IRB Rugby World Cup

Various

New Zealand

11th

Formula One

Italian Grand Prix

Monza

Italy

11th-17th

Masters Games

European Masters Games 2011

Lignano Sabbiadoro

Italy

12th-18th

Archery

European Field Championships

Florence

Italy

13th-26th

Gymnastics

Rhythmic Gymnastics World Championships

Lille

France

15th-23rd

Air Sports

17th FAI European Hot Air Balloon Championship

Lleida

Spain

15th

Tug of War

2011 European Championships

TBA

UK

21st-25th

Cycling

2011 UCI Road World Championships

Copenhagen

Denmark

23rd Sep - 1st Oct

Deaf Sports

World Deaf Basketball Championships

Palermo

Italy

24th- 25th

Archery

Archery World Cup Final

Istanbul

Turkey

25th

Formula One

Singapore Grand Prix

Singapore

Singapore

25th

Marathon

Berlin Marathon

Berlin

Germany

27th Sep - 1st Oct

Powerlifting

World Masters Championships

St. Catharines

Canada

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www.iGBAffiliate.com

18/11/2010 12:33


Calendar

October 2011

TITLE

SPORT

EVENT

CITY

COUNTRY

3 -10

Archery

Olympic Test Event

London

UK

5th-9th

Floorball

EuroFloorball Cup 2011 Final Round

TBA

Czech Republic

8th-16th

Gymnastics

Artistic Gymnastics World Championships

Tokyo

Japan

9th

Formula One

Japanese Grand Prix

Suzuka

Japan

14th-30th

Multi sport

Pan-American Games

Guadelajara

Mexico

19th-27th

Baseball

MLB World Series

Various

USA

23rd

Formula One

Korean Grand Prix

Yeongamm

Korea

24th

Tennis

WTA Sony Ericsson Championship

Istanbul

Turkey

rd

th

27th Oct - 5th Nov

Korfball

World Championship

Shaoxing

China

28th Oct - 6th Nov

Squash

Men’s and Women’s World Open Championships

Rottderdam

Netherlands

29th

Yacht Racing

Volvo Ocean Race commences

Alicante

Spain

30th

Formula One

Indian Grand Prix

Delhi

India

www.iGBAffiliate.com

20-29_AD_calendar.indd 29

iGB Affiliate Directory 2011 •

29

18/11/2010 12:33


SuperShow_DPS_Dublin.indd 2

26/10/2010 17:07

SuperShow_


10/2010 17:07

ow was the biggest The iGaming Super Sh and will be back iGaming event in 2010 e to offer! in 2011 with even mor “Thank you for your effo rts in putting together the iGB Supe r Show in Prague… it provided us with som e great contacts and insights to build up on.”

New city with

a more moder n venue close to the centre

One exhibitio n room with two distinct zones and 15 0+ stands In-depth con ference tracks arranged 6 months in advance VIP invite on ly networkin g events 2,500+ deleg ates from op erators to affiliates Networking ev ents every d ay including Calvin Ayre’s 50th birthday great opportunity “The iGaming Super Show was a stry to network and meet with both indu served to give also and s liate affi and s utive exec require in an the Egass brand the exposure we ness.” busi g environment conducive to doin

www.iGamingSuperShow.com SuperShow_DPS_Dublin.indd 3

26/10/2010 17:07


Ten Affiliate Programs to Watch

Betfair Affiliate Program It has been quite a year for the UK betting exchange and following its initial public offering (IPO) on the London Stock Exchange, 2011 looks set to be a truly riveting year in the life of the Betfair brand. The affiliate program covers all three of its related brands in the Betfair Sports Exchange, Betfair Casino and Betfair Poker, and affiliates partnering to this brand will be aligning themselves with one of the most talked about companies in the space.

bewinners Much is expected of the merger between bwin and rival PartyGaming but it will be interesting to see how affiliates will be impacted in any new merged entity. The bewinners program has come in for some criticism recently and it will be an interesting year ahead for the new and existing affiliates partnered to this leading, and growing brand.

eToro Affiliate Forex has been a steadily growing presence in the online gaming industry and for the last three years, eToro has been pushing the envelope in driving affiliates to this increasingly popular vertical. 2011 will prove to be an interesting year for the financial trading platforms and their ability to garner affiliate support. eToro will form a fascinating case study as it continues to drive affiliate and sub affiliate partners to its Forex trading platform.

Everest Affiliates Staying in our list of programs to watch from last year is Everest Affiliates, housing six different casino brands as well as the Everest Poker and Everest Casino businesses. Everest Affiliates is one of the old guard, dating back to 1997, but still remains one of the leading affiliate programs in today’s changing and maturing industry.

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• iGB Affiliate Directory 2011

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www.iGBAffiliate.com

18/11/2010 12:35


Ten Affiliate Programs to Watch

Gala Coral Affiliate Program The company, admittedly, reported itself to be something of a ‘sleeping giant’ in the affiliate sector but for 2011, things are reportedly looking brighter. The company is introducing a new affiliate platform which includes improved lifetime value (LTV), lifetime expectancy (LTE) and acquisition rates driven by new geo-targeting, re-targeting and behavioural email tools. The affiliate program covers the Gala Bingo, Coral (sports) and Gala Casino brands.

Intertops.com Affiliate Intertops.com has been online since 1996 and despite its relative ‘veteran’ status in the industry, has a trusted and modern affiliate program that continues to earn the respect and accolades of affiliates and industry award givers alike. 2011 marks the 15th year of online service for the sportsbook, casino and poker operator that has been in business since 1983.

NeoGames Partners The scratch card, instant game and slots technology provider has been a visible force in the industry in recent months, and its partner program seeks to emulate the success of its provision business. The affiliate program consists of Scracth2Cash, Hopa. com and Karamba.com brands providing a combined portfolio of over 70 different soft gaming options for affiliates to promote.

www.iGBAffiliate.com

32-34_AD_ten_progs.indd 33

iGB Affiliate Directory 2011 •

33

18/11/2010 12:35


Ten Affiliate Programs to Watch

Victors Affiliates The affiliate program at Victor Chandler is undergoing something of a revolution as it modernises its offering with new commission structures, up-to-date communications channels and a new payment processing system. This is just a small portion of the work being done over in Gibraltar by Affiliate Manager David James and his team and will be further enhanced by a new advertising campaign to boost its market profile.

Victory Poker Affiliate Program The ambitious poker site started up by a team of poker pros spearheaded by Antonio Esfandiari, is promising a similarly ambitious and generous affiliate package for its partners. The program offers between 8% and 15% on rakeback players and a further 33% rakeback on bonus players and as poker affiliate programs go, this could be an interesting one to watch heading into the New Year.

Virgin Games Affiliates Celebrating its fifth year of operation, the Virgin Games affiliate program, under the stewardship of Pierrick Leveque, has regularly been on the shortlist for ‘best affiliate program’ awards throughout the industry and 2011 is no different. Both Pierrick and the Virgin program are nominated for awards at the 2011 iGB Affiliate Awards, and the year ahead should prove to be another solid and fruitful period for both.

Disclaimer: this list does not constitute a ranking system nor does it act as affiliate advice on programs with which to consider entering into business.

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• iGB Affiliate Directory 2011

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www.iGBAffiliate.com

18/11/2010 12:35


Top 100 Operators

Top 100 Operators

Data provided by Casino City Press

RK

NAME

URL

1

New York State Lottery

www.nylottery.org

2

King.com

www.king.com

3

WorldWinner

www.worldwinner.com

4

Virginia Lottery

www.valottery.com

5

Sportsbook.com

www.sportsbook.com

6

Bodog

www.bodog.com

7

TVG

www.tvg.com

8

BetUS.com

www.betus.com

9

GameColony.com

www.gamecolony.coms

10

Online Vegas

www.onlinevegas.com

11

PokerStars

www.pokerstars.com

12

TwinSpires

www.twinspires.com

13

Youbet.com

www.youbet.com

14

Bookmaker

www.bookmaker.com

15

Go Casino

www.gocasino.com

16

Club World Casinos

www.clubworldcasinos.com

17

Sportsbetting.com

www.sportsbetting.com

18

The Greek Sports Book

www.thegreek.com

19

OddsMaker Casino

www.oddsmaker.com

20

Full Tilt Poker

www.fulltiltpoker.com

21

Carib Sports Off Shore

www.caribsports.com

22

5Dimes Casino and Sportsbook

www.5dimes.com

23

Party Poker

www.partypoker.com

24

Plenty Jackpots

www.plentyjackpots.com

25

Pinnacle Sports

www.pinnaclesports.com

26

Sports Interaction Casino

www.sportsinteraction.com

27

YouWager

www.youwager.com

28

TheLotter.com

www.thelotter.comy

29

XpressBet

www.xpressbet.com

30

Spadester.com

www.spadester.com

31

Crazy Slots

www.crazyslots.com

32

Casino Titan

www.casinotitan.com

33

New Bingo Billy

www.newbingobilly.com

34

English Harbour Casino

www.englishharbour.com

35

123Bingo Online

www.123bingoonline.com

36

WinPalace Casino

www.winpalace.com

37

SuperSlots

www.superslots.com

38

William Hill

www.williamhill.com

39

BetAmerica

www.betamerica.com

40

BetOnline.com

www.betonline.com

41

PurePlay

www.pureplay.com

42

Betfair

www.betfair.com

43

BingoWorkz

www.bingoworkz.com

44

Sports.com

www.sports.com

45

888 Poker

www.888poker.com

46

Bingo.com

www.bingo.com

47

Silver Oak Casino

www.silveroakcasino.com

48

VIP Slots

www.vipslots.com

36

• iGB Affiliate Directory 2011

36-37_AD_top100.indd 36

www.iGBAffiliate.com

22/11/2010 10:19


Top 100 Operators

Rk

Name

Url

49

BetDSI - Diamond Sportsbook International

www.2betdsi.com

50

The National Lottery UK

www.national-lottery.co.uk

51

Bet Jamaica

www.betjamaica.com

52

Superior Casino

www.superiorcasino.com

53

Bingo Hall

www.bingohall.com

54

Bingo Knights

www.bingo-knights.com

55

SBG Global

www.sbgglobal.com

56

Cherry Red Casino

www.cherryredcasino.com

57

VIP.com

www.vip.com

58

USA Bingo

www.usabingo.com

59

bet365

www.bet365.com

60

Pamper Casino

www.pampercasino.com

61

VietBet

www.vietbet.com

62

Absolute Poker

www.absolutepoker.com

63

Racing Post

www.racingpost.com

64

eBet USA

www.ebetusa.com

65

betEd.com

www.beted.com

66

All Slots Casino

www.allslotscasino.com

67

Club Player Casino

www.clubplayercasino.com

68

Slots Galore

www.slotsgalore.com

69

Bet Eagle

www.beteagle.com

70

Big Time Bingo

www.bigtimebingo.com

71

Sloto’ Cash Casino

www.slotocash.com

72

BetPOP.com PayOffsPlus

www.betpop.com

73

Carbon Poker

www.carbonpoker.com

74

Heritage Sports

www.heritagesports.com

75

Intrade UK

www.intrade.com

76

Ladbrokes

www.ladbrokes.com

77

PKR

www.pkr.com

78

Bet Phoenix

www.betphoenix.com

79

World Sports Exchange

www.wsex.com

80

Paddy Power

www.paddypower.com

81

Cyber Bingo

www.cyberbingo.com

82

My Sportsbook.com

www.mysportsbook.com

83

bwin

www.bwin.com

84

Fun Time Bingo

www.funtimebingo.com

85

SBOBET Sportsbook & Casino

www.sbobet.com

86

Slots of Vegas

www.slotsofvegas.com

87

Play65

www.play65.com

88

Intertops Sportsbook

www.intertops.com

89

Matchbook

www.matchbook.com

90

BetMaker.com

www.betmaker.com

91

BingoSKY

www.bingosky.com

92

Slots Oasis

www.slotsoasis.com

93

New York City OTB

www.nycotb.com

94

Slotland

www.slotland.com

95

SlotsPlus

www.slotsplus.com

96

WagerWeb

www.wagerweb.com

97

Bingo Palace

www.bingopalace.com

98

Guardian Guaranty Sportsbook & Casino

www.betguardian.com

99

Silver Dollar Casino

www.silverdollar.com

100

CasinoStates

www.casinostates.com Note: Data correct as of November 2010.

www.iGBAffiliate.com

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Top Ten Operators by Geo Region

Data provided by:

Uk TOP Ten GamBLinG SiTeS, maY 2010 Rank

name

DOmain

maRkeT ShaRe

1

The National Lottery

www.national-lottery.co.uk

2

betfair

www.betfair.com

9.25%

3

paddypower.com

www.paddypower.com

7.81%

4

Victor Chandler

www.victorchandler.com

6.65%

5

Racingpost.com

www.racingpost.com

5.82%

6

bet365

www.bet365.com

5.31%

7

Ladbrokes Sportsbook

sports.ladbrokes.com

4.31%

8

William Hill

sports.williamhill.com

4.29%

9

King.com

www.king.com

3.68%

10

Stan James

www.stanjames.com

3.30%

13.61%

TOP Ten GamBLinG SiTeS, JULY 2010 Rank

name

DOmain

1

The National Lottery

www.national-lottery.co.uk

maRkeT ShaRe

2

Betfair

www.betfair.com

5.45%

3

Ladbrokes Sportsbook

www.ladbrokes.com

3.71%

4

Racingpost.com

www.racingpost.co.uk

3.60%

5

William Hill

www.willhill.com

3.56%

6

bet365

www.bet365.com

3.17%

7

paddypower.com

www.paddypower.com

2.70%

8

Jackpotjoy

www.jackpotjoy.com

2.42%

9

King.com

www.midasplayer.com

2.20%

10

OddsChecker

www.oddschecker.com

2.05

27.15%

TOP Ten GamBLinG SiTeS, SePTemBeR 2010 Rank

name

DOmain

1

The National Lottery

www.national-lottery.co.uk

2

Betfair

www.betfair.com

4.82%

3

Ladbrokes Sportsbook

www.ladbrokes.com

3.62%

4

Racingpost.com

www.racingpost.co.uk

3.28%

5

bet365

www.bet365.com

3.24%

6

William Hill

www.willhill.com

3.17%

7

Jackpotjoy

www.jackpotjoy.com

2.88%

8

Paddy Power

www.paddypower.com

2.48%

9

King.com

www.midasplayer.com

1.98%

10

At The Races

www.attheraces.co.uk

1.80%

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maRkeT ShaRe 32.02%

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Top Ten Operators by Geo Region

Data provided by:

USA TOP TEN GAMBLING SITES, MAY 2010 Rank Name

Domain Market Share

1

King.com

www.king.com

9.85%

2

WorldWinner

www.worldwinner.com

7.58%

3

FreeSlots

www.freeslots.com

4.27%

4

Lottery Post

www.lotterypost.com

3.40%

5

YouBet.com

www.youbet.com

3.39%

6

Twinspires.com

www.twinspires.com

2.28%

7

NY Lottery

www.nylottery.org

2.15%

8

Texas Lottery Commission

www.txlottery.org

2.12%

9

Pennsylvania Lottery

www.palottery.state.pa.us

2.05%

10

TVG

www.tvg.com

1.92%

TOP TEN GAMBLING SITES, JULY 2010 Rank Name

Domain Market Share

1

Florida Lottery

www.flalottery.com

4.81%

2

NY Lottery

www.nylottery.org

4.38%

3

Pennsylvania Lottery

www.palottery.state.pa.us

4.20%

4

FreeSlots

www.freeslots.com

4.19%

5

King.com

www.midasplayer.com

3.17%

6

Lottery Post

www.lotterypost.com

3.00%

7

WorldWinner

www.worldwinner.com

2.81%

8

Ohio Lottery

www.ohiolottery.com

2.79%

9

Texas Lottery Commission

www.txlottery.org

2.64%

10

Georgia Lottery

www.galottery.com

2.61%

TOP TEN GAMBLING SITES, SEPTEMBER 2010 Rank Name

Domain Market Share

1

Florida Lottery

www.flalottery.com

4.31%

NY Lottery

www.nylottery.org

4.23%

3

FreeSlots

www.freeslots.com

4.10%

4

Pennsylvania Lottery

www.palottery.state.pa.us

3.66%

5

Lottery Post

www.lotterypost.com

3.18%

6

King.com

www.midasplayer.com

2.81%

7

WorldWinner

www.worldwinner.com

2.73%

8

Ohio Lottery

www.ohiolottery.com

2.56%

9

Texas Lottery Commission

www.txlottery.org

2.47%

10

California Lottery

www.calottery.com

2.32%

www.iGBAffiliate.com

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Top Ten Operators by Geo Region

Data provided by:

Australia TOP TEN GAMBLING SITES, MAY 2010 Rank Name

Domain Market Share

1

UNiTAB.com

www.unitab.com

18.88%

2

TAB Racing NSW & VIC

www.tab.com.au/racing

18.30%

3

Sportsbet

www.sportsbet.com.au

10.84%

4

IASbet.com

www.iasbet.com

5.78%

5

betfair

www.betfair.com

3.99%

6

Centrebet

www.centrebet.com

3.69%

7

TAB Sportsbet NSW & VIC

www.tab.com.au/sports

2.99%

8

TABOzbet

www.ozbet.com.au

2.84%

9

Golden Casket

www.goldencasket.com

2.70%

10

The TOTE

www.thetote.com.au

2.46%

TOP TEN GAMBLING SITES, JULY 2010 Rank Name

Domain Market Share

1

TAB Racing NSW & VIC

www.tabracing.com.au

13.87%

2

Sportsbet.com.au

www.sportsbet.com.au

8.60%

3

UNiTAB.com

www.tabonline.com.au

7.65%

4

Golden Casket Lottery Corporation

www.goldencasket.com

6.80%

5

Tabcorp Wagering

www.tab.com.au

5.43%

6

TAB Sportsbet NSW & VIC

www.tab.com.au/sports

4.49%

7

Tattersall’s

www.tattersalls.com.au

4.37%

8

NSW Lotteries

www.nswlotteries.com.au

3.52%

9

TABOzbet

www.ozbet.com.au

2.80%

10

Betfair

www.betfair.com

2.70%

TOP TEN GAMBLING SITES, SEPTEMBER 2010 Rank Name

Domain Market Share

1

TAB Racing NSW & VIC

www.tabracing.com.au

14.11%

2

UNiTAB.com

www.tabonline.com.au

7.19%

3

Sportsbet.com.au

www.sportsbet.com.au

6.44%

4

Golden Casket Lottery Corporation

www.goldencasket.com

6.33%

5

Tabcorp Wagering

www.tab.com.au

5.11%

6

Tattersall’s

www.tattersalls.com.au

4.63%

7

TAB Sportsbet NSW & VIC

www.tab.com.au/sports

4.36%

8

NSW Lotteries

www.nswlotteries.com.au

3.64%

9

TABOzbet

www.ozbet.com.au

2.96%

10

Sportingbet Australia

www.sportingbet.com.au

2.56%

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Top Ten Operators by Geo Region

Data provided by:

Hong Kong TOP TEN GAMBLING SITES, MAY 2010 Rank Name

Domain Market Share

2

HKJC Football Betting Limited

bet.hkjc.com/football

3

The Hong Kong Jockey Club

www.hkjc.com

5.60%

4

ET007.com

bf.bet007.com

2.09%

5

New Star

www.nn1111.com

0.80%

6

News.7m.cn

news.7m.cn

0.73%

7

betfair

www.betfair.com

0.70%

8

Football.orisun.com

football.on.cc

0.61%

9

Star Soccer

www.star728.com

0.46%

10

Venice

www.vv2222.com

0.38%

29.20%

TOP TEN GAMBLING SITES, JULY 2010 Rank Name

Domain Market Share

1

HKJC Football Betting Limited

bet.hkjc.com/football

33.59%

2

Hong Kong Jockey Club - Bets

bet.hkjc.com

31.17%

3

The Hong Kong Jockey Club

www.hkjc.com

20.09%

4

Macau Slot

www.macauslot.com

1.81%

5

The Hong Kong Jockey Club Football

football.hkjc.com

1.49%

6

Football.orisun.com

football.orisun.com

1.42%

7

888.com

www.888.com

1.36%

8

Titan007 Live

live.titan007.com

1.22%

9

ft.funtown.com.hk

ft.funtown.com.hk

1.04%

10

The Hong Kong Jockey Club Horse Racing

racing.hkjc.com

0.81%

TOP TEN GAMBLING SITES, SEPTEMBER 2010 Rank Name

Domain Market Share

1

Hong Kong Jockey Club - Bets

bet.hkjc.com

31.62%

2

HKJC Football Betting Limited

bet.hkjc.com/football

25.66%

3

The Hong Kong Jockey Club

www.hkjc.com

22.04%

4

The Hong Kong Jockey Club Football

football.hkjc.com

6.47%

5

Macau Slot

www.macauslot.com

1.88%

6

Ladbrokes Sportsbook

www.ladbrokes.com

1.64%

7

The Hong Kong Jockey Club Horse Racing

racing.hkjc.com

1.63%

8

Football.orisun.com

football.orisun.com

1.34%

9

888.com

www.888.com

1.06%

10

ft.funtown.com.hk

ft.funtown.com.hk

0.96%

www.iGBAffiliate.com

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Governing Bodies & Associations

1: AffiliateGuardDog.com provides a certification service for casino affiliate programs that relies solely on verifiable metrics including affiliate-friendly Terms and Conditions, prompt payment of affiliate commissions, responsiveness to affiliate needs, and casinos that are not considered ‘rogue’ by the industry-leading Casinomeister™.

www.affiliateguarddog.com

2: The Association of British Bookmakers (ABB) is the leading trade association representing bookmakers in Great Britain. In 2002 the ABB was created following the merger of the British Betting Office Association (BBOA), representing independent bookmakers, and the Betting Office Licensees Association (BOLA), whose membership included the large bookmaking chains. Contact: Association of British Bookmakers Ltd, Norris House, 4 Norris Street, London, SW1Y 4RJ T: +44 (0)20 7434 2111 F: +44 (0)20 7434 0444 E: mail@abb.uk.com www.abb.uk.com

3: Founded in 1999, CasinoAffiliatePrograms.com (CAP) is the longest-running online gaming affiliate resource, featuring an active community forum, chat rooms, marketing tools, industry news/articles, scam alerts, and many more industry-specific tools and services for affiliate marketers. The company offers its signature CAP Certification Process as a means to protect players, affiliates marketers, and the integrity of the online gaming industry as a whole. For more information, you can visit www.casinoaffiliateprograms.com

4: eCOGRA, a non-profit organisation, is the independent standards authority of the online gaming industry, specifically overseeing fair gaming, player protection and responsible operator conduct. The organisation’s reach now also extends to affiliate programs. eCOGRA protects those who engage in online gaming where it is lawful. Contact: Tex Rees, Gaming Advocate tex@ecogra.org Disputes, eCOGRA Limited, 2nd Floor, Berkeley Square House, Berkeley Square, London, W1J 6BD T: +44 20 7887 1480 F: +44 20 7887 1481 E: info@ecogra.org www.ecogra.org

5: The EGBA is a not-for-profit association set up by seven of the leading online gaming operators in Europe: PartyGaming, bwin Group, Unibet, bet-at-home.com, The Carmen Media Group, Expekt and Interwetten Gaming Ltd. Contact: European Gaming and Betting Association, 11 Rond Point Schuman, 1040 Brussels, Belgium

www.eu-ba.org

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Governing Bodies & Associations

6: GamCare strives to develop strategies that will improve the understanding of the social impact of gambling, promote a responsible approach to gambling and address the needs of those adversely affected by a gambling dependency. Contact: GamCare, 2nd Floor, 7-11 St John’s Hill, London, SW11 1TR T: 020 7801 7000 F: 020 7801 7033 National helpline: 0845 6000 133. E: info@gamcare.org.uk

www.gamcare.org.uk 7: The Gambling Portal Webmasters Association (GPWA) is dedicated to helping its members succeed in the online gaming industry. It was founded in 2001 to provide affiliate members with the means to collaborate with other online gaming affiliates around the world and to strengthen relationships with affiliate programs. For more information you can visit the GPWA website at www.gpwa.org

8: The IGC, a not-for-profit organisation, was founded in 1996 in the US, and relocated to Vancouver, Canada, in March 2000. The organisation was established to provide a forum for interested parties to address issues and advance common interests in the global interactive gaming industry, to establish fair and responsible trade guidelines and practices that enhance consumer confidence in interactive gaming products and services, and to serve as the industry’s public policy advocate and information clearinghouse. Contact: Direct Mail to: Interactive Gaming Council Canada,175-2906 West Broadway, Vancouver BC V6K 2G8, Canada Office Address: 206-3989 Henning Drive, Burnaby, BC V5C 6N5 T: 1.604.732.3833 F: 1.604.677.5785 www.igcouncil.org

9: The Remote Gambling Association became operational on August 1, 2005, as a result of the merger between the Association of Remote Gambling Operators (ARGO) and the Interactive Gaming, Gambling and Betting Association (IGGBA). The RGA represents the world’s largest and most well known remote gambling companies and provides the industry with a single voice on all the issues of importance to regulators, legislators, and key decision makers around the world. Contact: Remote Gambling Association, 6th Floor, 52-54 High Holborn, High Holborn House, London, WC1V 6RL (+44) (0) 0207 831 2195 www.rga.eu.com

10: The UK Gambling Commission was set up under the Gambling Act 2005. It has taken over the role previously played by the Gaming Board for Great Britain in regulating casinos, bingo, gaming machines and lotteries. In addition, since 2007 it has had responsibility for the regulation of betting and remote gambling, as well as helping to protect children and the vulnerable. Contact: Victoria Square House, Victoria Square, Birmingham B2 4BP T: 0121 230 6666 F: 0121 233 1096 E: info@gamblingcommission.gov.uk

www.gamblingcommission.gov.uk

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Jurisdiction Profiles

Alderney Type of Company Entity Available for iGaming Firms

Reporting Requirements to the Gaming Regulators and/or Financial Regulator

Limited Companies.

Periodic financial reports are required.

Corporation Tax Rate

Anti-Money Laundering Policy for iGaming Firms

0% Corporation Tax.

All operators must comply with the

Additional Gaming Tax Rate

AML legislation in force.

No additional taxes.

Minimum Share Capital for an iGaming Company

Restrictions on Jurisdictions from which you can take Wagers There are no restrictions.

£2.00

Security Requirements/Indemnity for Players Deposits

Contact Details of Government Department or Regulator Robin Le Prevost

A variety of mechanisms are acceptable

Head of eCommerce Development

commensurate with the Business Plan and

Alderney Gambling

commercial performance of the operator.

States of Alderney Po Box 15, Alderney, British Channel Islands, UK, GY9 3HT

Licence Fee

T: +44 [0] 207 993 8564 M: +44 [0] 7781 109 809

B2B operators pay a flat maximum annual fee

E: info@AlderneyGambling.com

of £35,000 p.a. with B2C operators paying from

W: http://www.AlderneyGambling.com

£35,000 p.a. dependant on net gaming yield.

Licence Duration 12 months.

Top ten Operators

Do Local Banks Process Online Gaming Transactions?

1..........Full Tilt Poker 2..........PKR 3..........Sky Bet 4..........Gala Bingo 5..........Sportingbet 6..........Tombola 7..........Blue Square 8..........Totesport 9..........Eurosport Bet 10.......Play 65

Yes.

Bandwidth Type Available All types of bandwidth are available from a variety of suppliers.

Software Testing Requirements Yes technical standards are published by the AGCC.

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Jurisdiction Profiles

Costa Rica Type of Company Entity Available for iGaming Firms S.A. (Sociedad Anonima) – equivalent of a Limited company or SRL (Sociedad de Responsabilidad Limitada) – equivalent of an LLC.

Corporation Tax Rate In Costa Rica business tax legislation is currently based on the principle of territoriality meaning that all business income which has a foreign source is tax exempt. Only that proportion of business revenue earned within Costa Rica is subject to an assessment by the tax authorities.

Anti-Money Laundering Policy for iGaming Firms

Additional Gaming Tax Rate

No special or additional rules apply to

No additional taxes for such companies are applicable.

iGaming firms. Standard good business practices apply to all companies.

Minimum Share Capital for an iGaming Company There is no minimum share capital requirement,

Restrictions on Jurisdictions from which you can take Wagers

however, at least 25% of the issued capital

No wagers may be taken within

must be paid up on incorporation.

Costa Rica from Costa Ricans.

Security Requirements/indemnity for Player deposits: None.

Contact Details of Government Department or Regulator No specific gaming department or

License Fee: None.

gaming regulator exists.

License Duration: Not Applicable.

Address Costa Rica Commerce, Industry and Economy Ministry

Do Local Banks Process Online Gambling Transactions?: No.

Edificio del IFAM San Jose, San José Costa Rica 10216-1000

Software Testing Requirements: No.

W: www.meic.go.cr E: uie@meic.go.cr

Reporting Requirements to the Gaming Regulators and/or Financial Regulator: No.

www.iGBAffiliate.com

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F: +506 236 7281 General Information: +506 235 2700

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Jurisdiction Profiles

First Cagayan Type of Company Entity Available for iGaming Firms

Gaming Associates, Technical Systems Testing, Gaming Laboratories International and Global Gaming Services.

Licensees are classified according to the types of games proxy betting and Peer-to-Peer games. Licensees may

Reporting Requirements to the Gaming Regulators and/or Financial Regulator

offer one or several types of games.

Statutory reporting requirements under the Interactive

companies offer: RNG, Sportsbook, video streaming,

Gaming Act of 2003 such as Monthly Performance

Corporation Tax Rate

Reports, Player Accounts, Reports on Major Wins,

5% for entities registered in the Special Economic Zone.

System Malfunctions and Security Incidents. Yearly submission of audited financial statements.

Additional Gaming Tax Rate 2% of Net Win computed on a monthly basis.

Anti-Money Laundering Policy for iGaming Firms

Minimum Share Capital for an iGaming Company

In accordance with the provisions found in the Anti-

Nominal amounts to register corporations with the

Republic Act 9160 (as amended in Republic Act 9164).

Money Laundering Act (AMLA) otherwise known as

Securities and Exchange Commission.

Licence Fee

Restrictions on Jurisdictions from which you can take Wagers

US$40,000 yearly renewable license.

No wagers from the Philippines and the United States.

Licence Duration

Contact Details of Government Department or Regulator

Yearly, renewable.

Regulator: First Cagayan Leisure and Resorts

Do Local Banks Process Online Gaming Transactions?

Corporation.

There are local payment gateways for

West, Exchange Road, Ortigas Centre, Philippines

both local and foreign banks.

W: www.firstcagayan.com

26th Floor, Philippine Stock Exchange Centre, Tektite

E: info@firstcagayan.com

Bandwidth Type Available

T: + 632-637-4978 or + 632-638-5556.

Up to 10GB in the Cagayan Economic Zone.

F: + 632-635-0993

Multifiber links connect through several international carriers.

Software Testing Requirements Testing and certification required from accredited, third-party software testing companies such as

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Jurisdiction Profiles

Gibraltar Located at the southernmost tip of Europe, Gibraltar

exchanges are currently taxed on the same basis

currently licenses operators under the Gambling

as fixed-odds operations. For Internet casinos

Act 2005. Gibraltar began offering licenses to

gaming tax is currently levied at one percent of the

online gaming companies in the mid-to-late 90s.

gaming yield or gross profit. The maximum and

Currently, the country licenses online sportsbooks,

minimum cap is the same as for fixed-odds betting.

online casinos, and online betting exchanges as well as land based casinos (Gala Casino). Gibraltar

Address

primarily licenses operators with a proven track

Gibraltar Regulatory Authority

record and will establish a bricks and mortar

Gambling Division

presence in Gibraltar and requires an extensive

Suite 811

vetting and due diligence process. For fixed-odds

Europort

betting operations gaming tax is currently levied

Gibraltar

as from April 1, 2005 at one percent of the turnover

W: www.gibraltar.gov.gi

up to £42,500,000 of annual turnover with the

E: gambling@gra.gi

gaming tax capped at £425,000 per annum, with a

T: 00350 20074636

minimum annual tax payable of £85,000. Betting

F: 00350 20072166

Top ten Operators 1 .........PartyGaming 2 .........bwin International Ltd 3 .........Ladbrokes 4 .........Victor Chandler 5 .........Eurobet 6 .........Stan James (Gibraltar) Ltd 7 .........William Hill 8 .........Mansion 9 .........St Minver Ltd (GTECH G2) 10 ......888.COM PLC

www.iGBAffiliate.com

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Jurisdiction Profiles

Isle of Man Type of Company Entity Available for iGaming Firms

Bandwidth Type Available

Local incorporation with two directors

Private Circuit and MPLS connectivity solutions are

resident on the Island.

available and provided over two resilient fibre optic rings.

Corporation Tax Rate: 0%

Software Testing Requirements

A wide range of SLA guaranteed Internet Bandwidth,

Certificate from an approved testing house is

Additional Gaming Tax Rate

required as part of the licence application process.

Duty payable on retained gross profits: £20 million per annum, 1.5%

Reporting Requirements to the Gaming Regulators and/or Financial Regulator

ƒƒFor gross gaming yield of more than £20 million per

Access to the business, its systems and

annum, but not exceeding £40 million per annum, 0.5%

audited accounts when requested by the

ƒƒFor gross gaming yield exceeding

Gambling Control Commissioners.

ƒƒFor gross gaming yield not exceeding

£40 million per annum, 0.1% The exception is football Pools which carries a 15% duty rate.

Anti-Money Laundering Policy for iGaming Firms Full AML due diligence. Indemnification procedures,

Minimum Share Capital for an iGaming Company

record keeping, internal procedures, education

No minimum requirement.

Man Gambling Control Commissioner’s Guidance

and training, as well as adherence to the Isle of Notes for the Prevention of Money Laundering.

Security Requirements/Indemnity for Players Deposits Operator must demonstrate full protection of

Restrictions on Jurisdictions from which you can take Wagers

player funds. It is intended that legislation will

It is the responsibility of the operator to make

ensure this is achieved purely by a separate holding

these decisions, however, the Gambling Control

account at the bank from fourth quarter 2009.

Commissioners may ask for independent legal advice to be taken and to be able to see this advice on request

Licence Fee

if they have a concern about a specific target market.

Application fee £1,000 and then annual fee under Online Gambling Regulation Act of £35,000 per annum.

Contact Details of Government Department or Regulator

Licence Duration

Garth Kimber – Head of eGaming Development

Five years then renewal is required.

Department for Economic Development Hamilton House, Peel Road,Douglas, Isle of Man, IM1 5EP

Do Local Banks Process Online Gaming Transactions: Yes.

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T: 01624 682307 M: 07624 464473 E: egaming@ gov.im W: www.gov.im/gambling

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Jurisdiction Profiles

Kahnawake

A SONET self-healing network ring provides OC192 connectivity from Montreal to the Kahnawáke data centre using multiple carriers on diverse paths. Network access is provided to customers from a redundant pair of Juniper core routers,

Type of Company Entity Available for iGaming Firms

and multiple Cisco distribution routers.

Applications accepted from corporations or partnerships that are established in any recognized jurisdiction.

Mohawk Internet Technologies put in place a Distributed Denial of Service (DDoS) mitigation solution

Corporation Tax Rate: There is no corporate tax.

based on the Cisco Guards technology to protect its customers against DDoS attacks. Mohawk Internet

Additional Gaming Tax Rate: No

Technologies also has the overhead bandwidth necessary to counteract undesirable attacks.

Minimum Share Capital for an iGaming Company There is no minimum share capital. Each

Software Testing Requirements

application is assessed on its merits.

Control System Submission must be provided with application. Risk analysis performed on RNG and other

Security Requirements/Indemnity

key components of the applicant’s control system.

for Players Deposits Security requirements may take a variety of forms and are adjusted according to circumstances.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Continuous compliance program is designed

Licence Fee

and implemented during the initial six

Application fee is US$25,000, plus US$5,000 for each

month licensing period. Requirements may

Key Person. The cost of the initial risk analysis of

vary according to circumstances.

control systems is in addition, and varies according to circumstances. The annual licensing fee is US$10,000.

Anti-Money Laundering Policy for iGaming Firms AML requirements are set out in Regulations. Filing of

Licence Duration

Currency Transaction Reports required for transactions

Initial term is six months, after which a licence

that exceed US$10,000. Filing of Suspicious Activity

may be issued for a maximum of two years.

Reports required for variety of specific situations.

Licences must be renewed every two years and an unlimited number of renewals is permitted.

Restrictions on Jurisdictions from which you can take Wagers: None.

Bandwidth Type Available Mohawk Internet Technologies has agreements with

Contact Details of Government

multiple Global Tier 1 upstream transit providers in

Department or Regulator:

Montreal providing multiple Internet connections

Kahnawáke Gaming Commission, P.O. Box 1799,

from OC-48 to 10 GigE. In addition, Mohawk Internet

Mohawk Territory of Kahnawáke, Canada J0L1B0

Technologies interconnects into private peering

T: (450) 635-1076 Fax: (450) 635-1139

networks (layer 2 networks interconnecting content

E: info@gamingcommission.ca

providers and distribution networks over Ethernet).

www.gamingcommission.ca

www.iGBAffiliate.com

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Jurisdiction Profiles

Malta Type of Company Entity Available for iGaming Firm Remote

Licence Fee: @6,988 annually.

Gaming Companies in Malta are regulated by the

Licence Duration: Five years, this is renewable

Remote Gaming Regulations, 2004 (LN176/2004)

thereafter.

under the Lotteries and Other Games Act, to the manner they assume game risk.

Do Local Banks Process Online Gaming Transactions? Yes.

Corporation Tax Rate

Bandwidth Type Available

35% tax on companies with certain rebate claims.

Multi-fibre links connected to various international

2001 (LOGA). Licensees are classified according

carriers at Gigabit capacities such as Cable and

Additional Gaming Tax Rate

Wireless, Telecom Italia and Interoute.

Class 1: @4,658 per month for the first six months since the ‘go live’ date, and @6,988 per month thereafter.

Software Testing Requirements

Class 2: 0.5% on gross amount of stakes accepted.

RNG test certificate and adequate systems review

Class 3: 5% on real income.

processing. A certifier is appointed by the LGA to

Class 4: Exempted from tax for the first six months,

audit the process before granting a license.

@2,329 per month for the next six months and then pay @4,658 per month for the full duration of the license. Class 1 on 4: @1,165 per month since the ‘go live’ date.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Bi-annual Accounts, Incident Reports,

The maximum gaming tax payable annually

Monthly Players’ Balances, Clients Funds’

by one licensee shall not exceed 466,000.

bank statements and Decommissioning of gaming and control systems equipment.

Minimum Share Capital for an iGaming Company Classes 1 & 2: @100,000. Classes 3 & 4: @40,000

Restrictions on Jurisdictions from which you can take Wagers: None.

The Minimum Share Capital must be issued and fully paid up.

Contact Details of Government Department or Regulator

Security Requirements/Indemnity for Players Funds

Lotteries and Gaming Authority Suite 1, Level 3, TG Complex, Brewery

The Remote Gaming Regulations (2004) require that

Street, Mriehel, BKR 3000 Malta

player funds are held separately in a Client’s Account.

W: www.lga.org.mt

The LGA monitors the Accounts monthly and reviews

E: info@lga.org.mt

bank statements to ensure that the funds are covered.

T: +356 2546 9000 F: + 356 21 316 599

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Jurisdiction Profiles

Netherlands Antilles Type of Company Entity Available for iGaming Firms

Licence Duration

For iGaming businesses it is advisable to incorporate

By law the sub-license is valid for an indefinite

a so-called e-Zone Company in Curacao. The e-Zone

period under a valid Master License. The Master

Company can be either a N.V. (Naamloze Vennootschap)

License is valid for a period of five years and will

which is a Limited Liability Company or a B.V. (Besloten

automatically be renewed unless conditions and

Vennootschap) which is a Private Limited Liability

requirements set by authorities are not met.

Company. Both entities have the following requirements: n

Capital divided in shares

Bandwidth Type Available

n

At least one shareholder is required. This shareholder

n

Multi-gigabit

n

Five international fibre links

n

Self-healing ring

n

Fully redundant

can be an individual or a corporate entity n

One General Meeting of Shareholders must be held

a year. This meeting must be held in the Netherlands Antilles in person or by proxy by the foreign shareholder n

At least one managing director must be a resident in

Curacao. Managing directors can be individuals or entities n

A registered office and address must be

Software Testing Requirements n

Certification of RNG

n

Games need approval of Minister of Justice

maintained in the jurisdiction and in an designated e-Zone area in particular

Reporting Requirements to the Gaming

n

A minimum capital amount is needed for incorporation

Regulators and/or Financial Regulator

n

Shares are issued in registered form and

Requirements may vary according to circumstances.

can be converted into bearer shares n

Shareholder’s register is not open for public inspection

Copies of communications between company and client, including but not limited to gaming rules, result

Corporation Tax Rate

of game and pay-out to be available to regulator or

2% of Net Profits; no import duties, no sales (turnover)

supervising authority for five years. The responsibility

tax. Expatriate employees working for an e-Zone

at all times remains with the Master License holder.

Company can be entitled to a special income tax regime subject to obtaining the necessary ruling. e-Zone

Anti-Money Laundering Policy for iGaming Firms

Permit is required to be obtained prior to operations.

National Anti-Money Laundering Regulations, Unusual Transactions Act, Counter-Terrorism

Security Requirements/Indemnity

Financing Regulations and Know Your

for Players Deposits

Customer Policies are applicable to all Curacao

The security requirements and/or indemnity for player

Companies. International standards apply.

deposits are subject to the Master License holder. Contact Details of Government Licence Fee

Department or Regulator

The fee for a sub-license is subject to the

Department of Justice of the Netherlands Antilles

discretion of the Master License Holder

Wilhelminaplein z/n, Curacao, Netherlands Antilles

and varies in practice approximately from

Attention: Mr. Herbert Coffie

USD$1,000 a month to USD$5,600 a month.

Herbert.coffie@gov.an

www.iGBAffiliate.com

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Jurisdiction Profiles

Tasmania

Licence Fee Both an application fee and an annual licence

Tasmanian Gaming Licence

fee apply. The exact cost of the annual fee is

The Gaming Control Act provides for the issue

dependent on the type of endorsement.

of a Tasmanian Gaming Licence (TGL).

Licence Duration A TGL can have more than one endorsement that

A TGL is issued for up to five years.

will allow for the conduct of the following: n

fixed odds wagering (horses and greyhounds, where

wagers are taken over the Internet or telephone) n

sportsbetting (sports bet wagering

over the Internet or telephone)

Do Local Banks Process Online Gaming Transactions No issues have been experienced by licensed providers in this jurisdiction.

n

major lotteries

n

prescribed endorsement; and

Bandwidth Type Available

n

betting exchange

Fibre optic cable. The price is dependent on size requirements.

Type of Company Entity Available for iGaming Firms

Software Testing Requirements

Entities can be in the form of an individual,

All system components are required to be tested

company or partnership.

by the operator’s choice of accredited tester.

Corporation Tax Rate 30%. The Australian Government (not

Reporting Requirements to the Gaming Regulators and/or Financial Regulator

Tasmania) administers this tax.

Yes, both.

Additional Gaming Tax Rate Yes, the exact amount depends on the type

Anti-Money Laundering Policy for iGaming Firms

of endorsement attached to a TGL.

A licensed operator must comply with Australian government anti-money laundering and

Minimum Share Capital for an iGaming Company

counter terrorism legislation requirements.

The requirements depend on the type of endorsement attached to a TGL. Financial investigations are

Restrictions on Jurisdictions from which you can take Wagers

undertaken into the suitability and viability of

The Gaming Control Act does not impose

the company prior to the issue of a TGL.

restrictions; however, a licensed operator is expected to operate lawfully.

Security Requirements/Indemnity for Players Deposits Strict requirements apply; the nature of

Contact Details of Government Department or Regulator

these requirements is dependent on the

Tasmanian Gaming Commission (Regulator)

type of endorsement that is issued.

gaming@treasury.tas.gov.au, www.gaming.tas.gov.au.

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Not everyone can qualify to become a Bodog Affiliate Partner. But the ones that do get to take advantage of the great reasons and rewards that make being a member so attractive.

TrusT - 16 years of industry leading experience. suPPorT - A seasoned team of professionals who work with you to ensure success. ExclusivE EvENTs - We understand how to play hard and celebrate great work and partnerships.

contact the Bodog Affiliate Program and see if you qualify to become a member. Web: http://www.bodogaffiliate.com email: affiliates@bodog.com


Advertising & PR

Advertising & PR Category Sponsor

McBOOM.com A full service digital agency specialising in online gaming, we work with some of the biggest names in online gaming and also some you probably haven’t heard of. We help to create beautiful, usable websites, digital creative, engagement content and marketing strategies that engage the target audience and deliver return on investment. We have experience in all forms of online gaming including, poker, bingo, casino, and sports book. Get in touch to see what McBOOM can do for you.

Contact: T: 00 (44) 1273 711342 E: gavin@mcboom.com www.mcboom.com

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Advertising & PR

About us McBOOM is a digital agency specialising in online gaming.

marketing department to test, report and interpret creative and results to drive better response, higher conversion rates and increased ROI. In addition to online creative we also create content

We work with some of the biggest names in online

to engage your audience and build your brand. We

gaming and also some of the smaller ones you might

believe that getting your target market to spend time

not have heard of, our clients are spread across the

with your brand presents the best opportunity to

globe, target different areas of gaming and have

engage with but more importantly convert potential

different aspirations.

customers.

As well as delivering excellent strategy and creative on

We also build affiliate platforms, event micro sites,

time, on budget and to the highest quality, we pride

corporate sites, widgets, iPhone apps and facebook

ourselves on bringing in-depth knowledge to all areas

games and work with your SEO, PPC and social media

of gaming and being able to add value to all activities

teams to add value and insight.

we are involved in.

What we can do for you We can design and build your brand and website in any area of online gaming. We have experience in developing bingo, casino, poker, sportsbook, finance, betting portal and affiliate sites. We can design and build all your online creative

Marketing strategy With over ten years experience working with or for some of the biggest names in online gaming we can help define your digital marketing strategy. We understand the importance of delivering ROI on your activity and also how all marketing activity should be maximised across all channels to deliver additional social, affiliate and SEO benefits.

including landing pages, banners, video, rich media, interactive, e-mail and co-branded affiliate creative.

Conversion optimisation – getting traffic to your website is one thing, but that’s also when the hard

It’s not just fire and forget, we work with you and your

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work starts. Testing and optimising your landing pages

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Advertising & PR

and conversion process can yield significant results,

profiling helps to create a communications and

increasing ROI dramatically. Customer journey planning

promotion strategy to bring back lost players.

defines the process from turning clicks or visitors to registrations and then to active players.

Affiliate strategy – a valuable and established channel within online gaming that deserves a stand-alone

Data and reporting – defining reporting requirements

strategy for recruitment, retention and reactivation.

is the key to successful digital marketing. Developing

Convincing an affiliate that your advert and offering will

a holistic view measuring from initial customer touch

yield more revenue than the incumbent requires the

point to lifetime value helps to create a sustainable

demonstration of a cohesive marketing strategy that

marketing plan delivering maximum yield.

goes beyond player acquisition. McBOOM can define your affiliate strategy, commercial offering, and creative

Recruitment – what is the correct marketing mix for

and content requirements

your budget? SEO, PPC, social, affiliate, display, lead generation, video are all part of the mix but where should your focus lie? What will yield the best results and what messaging and promotions are correct for your target audience? Retention – increasing customer value is a function of providing a compelling offering and starting a dialogue

How we work Our philosophy is to provide exceptional creative and delivery with gaming industry insight and added value that cannot be matched. Planning, scoping and strict timelines are proposed with regular dialogue and approval points creating a process that is flexible whilst ensuring delivery is on time and on budget.

with your customers to give them what they want, when they want it. Product, promotion, data interrogation and segmentation, communication method and frequency are critical to get the balance correct. Reactivation – it costs six times more to generate a new customer than to reactivate an old one. Customer

www.iGBAffiliate.com

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How to get in touch Get in touch with McBOOM to see what we can do for you.... T: 00 (44) 1273 711342 E: gavin@mcboom.com www.mcboom.com

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Advertising & PR

xxx

Lyceum Media

Lyceum Media is a full service public relations firm working exclusively in iGaming since 2002. Lyceum brings its clients the benefit of an unparalleled understanding of the sector, its key players and its media outlets. Lyceum Media has PR several solution levels to suit large corporate and startup companies alike. If you would like to get noticed, highlight your unique assets and maximize your exposure in the iGaming sector, Lyceum Media has the experience to get you there. Lyceum Media’s events division brings the iGaming sector a total event production and management solution. This undertaking is a natural evolution for Lyceum Media, who has garnered unparalleled contacts and experience through the last 10 years of hosting industry networking events and parties and working intimately with some of the world’s largest iGaming companies. www.lyceummedia.com Contact: Jodie Thind Lyceum Media Temple Chambers 3-7 Temple Avenue London, EC4Y 0HP UK T: +44 (0) 208 123 7184 E: Jodie@lyceummedia.com

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McBoom.com

Don’t want to be just another client? Then don’t work with just another agency. What we do Frontroom specialises in developing cut-through campaigns for entertainmentfocused clients. Whether you require strategic planning, branding, advertising, or design, Frontroom has the experience, expertise and talent to ensure that your brand’s potential is realised. How we do it Unlike other agencies, we begin with strategic planning to uncover the most effective ways to achieve your objectives. Then our creative teams get to work, delivering fully integrated, international campaigns that hit hard and hit the mark. The result From Foxy Bingo to Cheeky Bingo and Pro Evolution Soccer to Football Manager, we have helped turn our clients into some of the biggest and best brands in the entertainment industry. Your brand could be next in our long line of success. To find out how, contact us today.

A full service digital agency specialising in online gaming, we work with some of the biggest names in online gaming and also some you probably haven’t heard of. We help to create beautiful, usable websites, digital creative, engagement content and marketing strategies that engage the target audience and deliver return on investment. We have experience in all forms of online gaming including, poker, bingo, casino, and sports book. • Design and build • Online creative • Viral and engagement • iPhone and Facebook creative • Marketing Strategy • Conversion optimisation Get in touch to see what McBOOM can do for you. T: 00 (44) 1273 711342 E: gavin@mcboom.com www.mcboom.com

Tel: +44 (0) 20 7729 3033 Email: info@frontroom.com Web: www.frontroom.com

www.iGBAffiliate.com Marketplace 11 | 5


Luck has nothing to do with it. Experts in strategic planning, branding, advertising and design for ambitious brands. Frontroom is one of the UK’s premier gaming marketing agencies. We represent the full gaming spectrum and we’ve turned our clients into some of the biggest and best brands in the industry. Whether you need help building a brand from the ground up, or simply need to get your existing brand noticed, Frontroom has the experience, expertise and talent to ensure that your potential is realised. So don’t leave your company’s future to chance, talk to Frontroom.

Tel: +44 (0) 20 7729 3033 Email: info@frontroom.com Web: www.frontroom.com


xxx

Advertising & PR

Market Handle

Our team specialises in different areas of the marketing industry. From solution-finding consultants to story-telling creatives, MarketHandle’s primary role is to build proactive brands. We create targeted business exposure and deliver upon your marketing needs with quality at the core. Your campaign’s success will be underpinned by our passionate commitment to a collaborative approach, and the dynamic networking made possible by MarketHandle’s multi-talented team. Through our combined abilities, we develop unique solutions that engage consumers and influence behaviour. We are committed to your Brand! Contact: T: +356 2013 4000 E: info@markethandle.com www.markethandle.com

GameOn Marketing

Jack Media

GameOn Marketing is a full service Marketing, Public Relations and Event Management company that offers a fresh and dynamic approach to every marketing campaign. We pride ourselves on developing close working relationships with all our clients to agree each concept and overall vision to ensure that every objective is successfully met – within budget. We can either partner your existing marketing team or you can fully outsource your marketing department to us. PR is also an important essence of any marketing campaign. To ensure the best media coverage, we work hard to research your key on and offline media, working closely with you to create interesting press releases and editorial that have “real” news value and that are accompanied by imaginative imagery where appropriate. Events are also an ideal opportunity to get in front of your core market. Contact: Sarah Jones T: (00) 44 78990 87923 E: Sarah@GameOn-Marketing.com Esther Cochrane T: (00) 44 78759 61828 E: Esther@GameOn-Marketing.com www.GameOn-Marketing.com

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• iGB Affiliate Directory 2011

Jack Media is a full service media agency that specializes in the online gambling sector, working with many big name clients to ensure that their media campaigns are run effectively. We provide a whole range of services in the UK, Europe and further afield including Media planning and buying (online, print, TV, cinema, outdoor, exchange, mobile), Paid Search Marketing (PPC), Affiliate marketing, Creative production. Contact: E: info@jackmedialondon.com T: 0208 946 9100 Ask for Emmie or Ed

Global Digital Markets

At Global Digital Markets (GDM), we specialise in trading on the international online media exchanges. We offer an efficient means of harnessing the online global reach and volume of these exchanges on behalf of our agency and direct advertiser clients. GDM combines the benefits of purchasing low-cost media (pricing is dictated by demand not salespeople), and powerful gambling behavioural targeting to give your online campaigns the best chance of achieving your targets. Contact: E: info@globaldigitalmarkets.com T: +44 (0) 208 947 2775 ask for Ed or John

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Next iGaming Business Social in London June 17th Check www.lyceummedia.com for on details Check www.lyceummedia.com for details

9 Celebrating 8 7 years providing iGaming PR & Ev ents Let us make a lasting name for you

Contact us for a Free Consultation Call us for a Free Consultation Email: info@lyceummedia.com Email: info@lyceummedia.com Tel: +44 (0) 207 953 4026 www.lyceummedia.com www.lyceummedia.com

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Alternative Gaming Affiliate Programs

Alternative Gaming Affiliate Programs

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Alternative Affiliate Gaming Programs xxx

EGO - Skill Gaming

EGO- Egamingonline offers affiliates a great opportunity to earn money promoting its established and well known Skill Games brand, BGRoom.com EGO gives affiliates access to • Industry leading Affiliate Software • Comprehensive and real-time online reporting tools, • Innovative marketing tools to maximize conversions • Personal and highly experienced country affiliate managers • Friendly and knowledgeable customer support which is available 24/7 • Market leading commissions • Prompt and secure monthly payments • Private events for affiliates BGroom uses proprietary software developed by SkillOnNet which is renowned for its stability, playability and its industry-defying conversion rates. Other brands promoted by EGO are established poker room RedKings and our latest additions EU Casino and CasinoRedKings which both run off our propriety software developed by SkillONnet. Whether you are an established gaming affiliate or you are embarking on a new venture we are confident we can meet all of your requirements. Contact: EGO EgamingOnline P.O.Box 54543 Limassol Cyprus T: 00357 25344111 F: 00357 25344118 E: Affiliates@EGamingOnline.com

www.iGBAffiliate.com

Income Access - Forex

With the high volume of transactions that take place in Forex trading, affiliates and Forex operators have a need to keep track of trades and commissions. With the Income Access software solution, affiliates can now track their returns, and operators can track outgoing payments. Our software solution can handle the wide array of commission structures offered by Forex companies that we have partnered with, including Forex Web Traders and 3G Forex. For Software and Management enquiries contact: E: bizdev@incomeaccess.com T:+15148498595 www.incomeaccess.com For Affiliate Program enquiries contact: E: affiliates@incomeaccess.com www.incomeaccess.com

Paddy Power Games

With over 120 games including leading brands like The X Factor, Spiderman and Deal or No Deal, Paddy Power Games is your one stop gaming shop. Whether you are a seasoned slots player or a Roulette and Blackjack novice, Paddy Power Games has something for you!

NeoGames Partners

Neogames Partners is the largest scratch card affiliate program promoting the two biggest scratch card sites in the world, Scratch2Cash and Hopa.com. We commit to bring players the fairest, securest and most entertaining scratch card games on the internet. Our affiliate program offers outstanding conversion and retention rates through our localized marketing and daily promotions. Our dedicated Affiliate Managers provide personalized account management, great customer service and upto-date marketing material that is available in multiple languages. For more information contact affiliates@neogames.com or go to www.neogamespartners.com

BetOnMarkets

Partner with BetOnMarkets, the leading financial betting service with over 150,000 customers from 100+ countries. BetOnMarkets provides a unique betting service that makes financial markets simpler and more exciting.

With a huge range of promotions, the new rewards programme ‘Bonus Bar’ and regular loyalty bonuses, why play anywhere else?

Bets start from $1 so everyone with an interest in the markets can now bet. Our affiliate commissions are up to 30% of profit, so signup today at Affiliates.BetOnMarkets.com and be one of the first to market financial betting.

Contact: Jess Roche jroche@paddypower.com or affiliates@paddypartners.com

Contact: Karen Yap Affiliate Program Manager E: affiliates@betonmarkets.com

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M


Bingo Affiliate Programs

Bingo Affiliate Programs

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xxx Bingo Affiliate Programs

Bingo Affiliates at bet365

Bingo at bet365 provides an excellent player experience with a friendly chat room environment. There is a great selection of exciting rooms, a wide variety of games, exclusive promotions and thriving chat facilities available. The bingo bonuses offered at bet365 bingo are among the most attractive in the industry giving another great reason why players choose bet365 bingo over other bingo sites. The unbeatable promotions available include regular giveaways totalling over a million pounds alongside more established bet365 bingo incentives such as BOGOF bingo, daily Free Bingo, Penny Bingo and much more. As well as 90 Ball, 80 Ball, 75 Ball, Extras and Specials, there are a wide variety of side games to enjoy, including Slots, Roulette and Scratchcards. Bingo at bet365 has a proven reputation for excellent customer support, games for every bankroll and a bingo experience that’s unrivalled. Affiliates of bet365 bingo earn a generous commission percentage from the bingo players they refer. Contact: Gavin Walters Affiliate Manager - Bingo E: gavin.walters@bet365.com James Woods Affiliates Operations Manager E: james.woods@bet365.com

bet365.com

Dragonfish

Dragonfish is the award winning independent B2B division of 888, providing partners with our unique Total Gaming Services. Dragonfish Affiliates partner with a variety of companies in many geographic locations and offers an integrated affiliate program across casino, poker and bingo. We offer a wide variety of brands ranging from the world’s leading poker brand WSOP to one of the most trusted names in gaming today, Littlewoods. · Quality brands · Wide range of commission plans · Dedicated support · Monthly payments · Special promotions & bonuses · Great marketing tools

www.dragonfishaffiliates.com support@dragonfishaffiliates. com

Gala Bingo

Gala Bingo is the UK’s leading bingo operator and part of Gala Coral Group, one of the world’s leading betting and gaming companies which also has significant businesses in the bookmaking and casino markets and 3.5 million active customers. At galabingo.com we’re not only delighted to award a winner every second and give away £65 million a year through our site, but we’re also thrilled to be part of Gala Coral’s new affiliate programme. With high lifetime player values, excellent conversion rates and up to 50% commission on bingo, GC Affiliates can also earn up to 35% on all side games as well as all our other products, all within a single wallet. Our dedicated in-house affiliate management team as well as a new industry leading affiliate platform and payment solutions, offers all the ingredients to our combined success. Visit affiliates.galabingo.com and start earning revenue share today! Contact: James Jackson Bingo Affiliate Manager D: +44(0) 1483 718 301 E: james.jackson@galacoral.com http://affiliates.galabingo.com

www.iGBAffiliate.com

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Dragonfish A5 Affiliate Directory Ad v2 05/11/2010 15:35 Page 1

• Quality brands • Wide range of

commission plans • Dedicated support • Monthly payments • Special promotions & bonuses • Great marketing tools

Join www.dragonfishaffiliates.com today!

www.dragonfishtech.com support@dragonfishaffiliates.com


Bingo Affiliate Programs xxx

Maria Partners

Looking for a strong female online gaming brand? Then Maria is the program for you! The Maria team are experts in female online gaming, offering top quality bingo & casino, plus we have the only online poker room dedicated to the growing European female market. Maria is the largest online bingo room in Europe, and offers players and affiliates gaming services in more than 20 languages. Join our award winning affiliate programme today and we will reward you with 50% Rev Share on your opening two months! Contacts: Affiliates@mariapartners.com www.mariapartners.com www.unibetaffiliates.com

Income Access - Bingo

Income Access offers its clients integrated marketing and software solutions which support operators and their affiliates in iGaming. The software provides bingo operators the flexibility to set up a variety of commission structures and set specific affiliate groups to offer unique player promotions and track ROI by selected groups. Income Access works with some of the biggest names in online bingo, including bingo.com, tombola, Virtue Affiliates, and Market-ace. For Software and Management enquiries contact: E: bizdev@incomeaccess.com T:+15148498595 www.incomeaccess.com For Affiliate Program enquiries contact: E: affiliates@incomeaccess.com www.incomeaccess.com

www.iGBAffiliate.com

Affiliates United

StarGames.com

Since its inception in 2008, Affiliates United has quickly become the largest affiliate program network within the online gaming industry. Encompassing over 15 industry leading brands in the fields of Casino, Poker, Bingo and Sports Betting, we feature such international household names as William Hill, EuroGrand, William Hill Poker and William Hill Bingo, Sky Kings casino and 21Nova.

StarGames.com – the star among the online casinos. Enjoy the thrill of real money gaming in a network of more than 11 million players. No download – no installation. High quality casino games, top-notch slots, poker, bingo and skill games! An attractive loyalty program rewarding monthly cash bonuses to the players and VIP-treatment for high rollers! Perfect conditions for affiliates’ conversion!

Exclusive to Affiliates United Members - William Hill Online William Hill, the UK’s premier Online Gaming and Sports Betting Company has made its full range of products including William Hill brands exclusively available through Affiliates United. www.affutd.com

Virgin Games

What does VIRGIN GAMES multiple award-winning affilliate program have on offer? • 50% revenue-share for first two months • 35% true cross-product commission rate as standard • Earn wherever your players go: Virgin Casino, Virgin Bingo or Virgin Poker! • Flexible custom commission models (revenue-share, CPA, Hybrid, CPL) • Virgin conversion rates! • No negative carryovers • Early, regular and automated commission payments • Comprehensive and intuitive marketing tools section • Granular, intuitive and stable reporting system Get in touch to find out more! www.virgingames.com/affiliates E: affiliates@virgingames.com T: +442082371563

StarGames Affiliate processes xxx your payments twice a month. Moreover, we offer up to 45% revenue share without negative rollover or up to 150€ CPA. We have localized marketing tools – banners, microgames & more – for you available. Daily updated and reliable reports will help you to optimize your revenues. Our affiliate team is dedicated to a mutual beneficial cooperation. We care about our affiliates and offer them the best individual support. Become our partner and sign up to stargamesaffiliate.com! Contact: Ronald van den Brink T: +43 1 494 50 56 – 42 E: partner@stargames.com Anita Nikolic T: +43 1 494 50 56 – 65 E: partner@stargames.com

iGB Affiliate Directory 2011 •0969 Marketplace |5


Casino Affiliate Programs

Casino Affiliate Programs Category Sponsor New Brand Colours Betfair_Corp_Logo_Yellow_BG.pdf

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Building on the ground breaking success of Betfair, the affiliate programme has continued to grow into a top quality, client centric service. The Betfair Affiliate Programme has been using one of the leading affiliate software products in the gaming industry, NetRefer, since 2008. As a bespoke stand-alone system, we have strived to make continued developments to the system, and offer a complete service to cater to the changing needs of our affiliates.

Contact: casinoaffiliates@betfair.com betfairaffiliates.com

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Casino Affiliate Programs

Betfair offers an affiliate programme that reflects the

The exchange already has one of the most generous

company’s stature as the world’s largest international

public incentives available in the industry through

online sports betting provider - the company now

the tiered revenue share reward plan, which offers

processes over five million transactions a day from its

the opportunity to earn up to 35%commission across

three million registered customers. Building on the

Betfair’s product portfolio for a single player referral. At

ground-breaking success of Betfair, affiliates receive a

the present time no other affiliate programme in the

high-quality client-centric service across a portfolio of

industry offers this publicly.

innovative products including casino, exchange games and poker in addition to sports betting.

In addition, the Betfair Affiliate CPA plan is structured to reward across all product areas for player referrals.

The Betfair Affiliate Programme has been utilising NetRefer, one of the leading affiliate software products

As well as the commission plans Betfair have also

in the gaming industry, since 2008. As a bespoke

developed a segmentation strategy that has allowed

stand-alone system, we have strived to make continued

them to offer tailored affiliate communications and

technological developments to offer a complete service

promotions – allowing specific promotions to be

that caters for the evolving needs of affiliate partners.

developed dependent on every partner’s specific needs. For example, there are frequent stretch target

What makes the Betfair Affiliate Programme special?

promotions for poker affiliates, where partners can

Betfair’s affiliate programme offers that little something

earn additional commission if they reach their own

extra to those that matter most to the company; the

personalised stretch targets each month.

affiliates themselves. For international affiliates Betfair also has the Incentives are a key focus and have been one of the

advantage of offering localised support through their

biggest areas of development. Rewarding affiliate

network of Country Managers, based in key regions

partners is central to Betfair’s overall strategy, and

across the world. These Country Managers can offer

rewards are offered at every level.

partners additional support, with the clear benefit on

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Casino Affiliate Programs

communicating in their native language and having

will need a major level of commitment, with the

specific expertise in a particular territory.

passion to match. The Betfair Affiliate team strives to match these levels of enthusiasm through a dedicated

As a multinational brand it’s important that Betfair

product support team, and offers a personal service

offer a truly global affiliate service, which is why

that is second to none in the industry.

the Betfair Affiliate Programme is available in 15 different languages, ensuring everything from email communications to online banners are provided in local languages. And along with traditional media platforms, the Betfair Affiliate Programme offers unique content that is specific to a partner’s website. Affiliates have access to the highly-acclaimed betting.betfair.com and betfairfootball.com blogs that deliver up to the minute information and unique content that is relevant to the world of online gaming, whether it be the weekend’s English Premier League results, or even the latest happenings at the Miss World contest. And to mirror Betfair’s innovative sports betting platform the company has introduced contextualised

Award winners Industry recognition is a humbling experience and Betfair have been awarded on numerous occasions, including two prestigious Queen’s Awards for Enterprise, for Innovation in 2003 and most recently for International Trade in 2008. The Affiliate Team themselves have also been widely recognised, both for the programme in general and also as talented individuals. Recent awards include the Affiliate Manager of the Year (Women in Gaming Awards 2010), Best Sportsbook Affiliate Manager (iGB 2010), and the Best Sportsbook Affiliate Programme (iGB 2009). And while receiving these awards is always very

creative for all affiliate partners. These widgets contain

pleasing, the Betfair affiliate team don’t rest on their

match information, form guides, odds comparison

laurels and are instead inspired to continue offering the

services or simply live odds, all in one banner directly

best service possible.

relative to a website’s content. These widgets are available for Football, Racing, Golf and Tennis, and are now fully customised. The colour, size, leagues and teams can all be customised to suit an affiliate’s requirements. Betfair clearly understand that being an affiliate isn’t an average day job, and that in order to succeed a partner

www.iGBAffiliate.com

How to sign-up Affiliates wanting to see what all the fuss is about can visit www.betfairaffiliates.com today to benefit from a world class partner programme, and enjoy the service offered by an award-winning affiliate team ready and waiting to help you get the most out of the programme.

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Casino Affiliate Programs

bwin

The bwin Group has over 20 million registered customers in more than 25 core markets. On a number of different platforms, the Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events such as the German Soccer League. The holding company bwin Interactive Entertainment AG is listed in the ATX on the Vienna Stock Exchange (ID code BWIN, Reuters ID code BWIN. VI), and as the parent company provides various services such as software development, marketing, communications, human resources and finance for its subsidiaries and associated companies. The operational business of the bwin Group is carried out by subsidiaries and associated companies on the basis of licences (e.g. Germany, Italy and Gibraltar). Full details about the Company can be found on www.bwin.org. Contact: Gerhard Falb (Head of Affiliation) E: Gerhard.falb@bewinners.com bwin Interactive Entertainment AG Börsegasse 11, 1010 Vienna, Austria

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StanJames - Casino Affiliate

StanJames.com wants your business to be a success. That is why our affiliate programme is tailored towards doing the very best we can for you, our next casino affiliate. If you take a spin on us, we guarantee for you: • Up to 35% commission for the lifetime of the customer • Dynamic resources to boost your web traffic • Dedicated account managers • Exceptional customer service • And no negative carryover (it is only right that we play fair) And we do everything we can to attract and keep our casino customers too. Just a few of our customer promotions include a £100 registration bonus, VIP and loyalty reward programmes, and fun weekly competitions. Interested? Then get in touch and talk to us. We could be together for a long time. e: affiliates@stanjames.com www.StanJamesaffiliates.com t: +44 (0) 20 7257 8450 twitter: @SJ_Affiliates Facebook: StanJames.comAffliliates

Casino Affiliates at bet365

Casino/Games at bet365 – £150 Initial Deposit Bonus Or Casino/ Games at bet365 – £100 Initial Match Bonus (dependent on country). bet365 is one of the world’s leading online gambling groups with over 4 million customers in 200 different countries. The Group employs over 1,000 people and is the UK’s 7th largest private company. The Award Winning Casino at bet365 runs on Playtech software. For Games at bet365 there are 17 software providers. For your users, there are over 100 Slot Games available including all the latest releases. Many Table Games, Asian Games, and Card Games can be found here as well as Live Dealer versions of all the most popular offerings. In addition to the overall offering, bet365 also run regular player promotions. The Casino and Games Affiliate Programmes at bet365 pays a base revenue share of 30% for the lifetime value of the player, and the affiliate team at bet365 is always on hand to assist you in maximizing your revenues. Sign up to bet365 affiliates today and see for yourself how the experience they offer serves to ensure your players stay loyal to this fantastic well-known brand. Contact: Rebecca Jones Affiliates Manager – Casino E: rebecca.jones@bet365.com Gavin Walters Affiliate Manager – Games E: gavin.walters@bet365.com James Woods Affiliates Operations Manager E: james.woods@bet365.com bet365.com

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xxx Casino Affiliate Programs

Intertops Casino Affiliates

www.intertops.com/casino features more than 300 instantplay and download games. These include the biggest progressive jackpots available online for U.S. players and more bonus promotions than ever! The Intertops Affiliate Program guarantees commission for a lifetime: Trusted since 1983 and online since 1996, Intertops is renowned throughout the industry for supporting its affiliate partners at all times. For more info about Intertops and its Affiliate Program please visit www.intertops.com/affiliate or contact the Affiliate Management at affiliate@intertops.com.

Affiliates United

Since its inception in 2008, Affiliates United has quickly become the largest affiliate program network within the online gaming industry. Encompassing over 15 industry leading brands in the fields of Casino, Poker, Bingo and Sports Betting, we feature such international household names as William Hill, EuroGrand, William Hill Poker and William Hill Bingo, Sky Kings casino and 21Nova. Exclusive to Affiliates United Members - William Hill Online William Hill, the UK’s premier Online Gaming and Sports Betting Company has made its full range of products including William Hill brands exclusively available through Affiliates United. www.affutd.com

Wingate Affiliates

Wingate Affiliates is the exclusive affiliate program for EuroPalace casino. Powered by Microgaming and backed by some of the most daring and challenging minds in the industry. Wingate Affiliates offers a top marketing system, competitive revenue schemes and rewarding promotions to ensure the best possible conversion and retention. With all the strength, reputation and expertise of the team we believe EuroPalace is going to be the next major European brand. Wingate Affiliates Contact info@wingateaffiliates.com T: +44 20 8133 3801 www.wingateaffiliates.com

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Fortune Affiliates

Chilicasino.com

Jackpot Capital

Fortune Affiliates is one of the leading affiliate programs and over the last eight years they have been representing one of the largest online group of brands - the Fortune Lounge Group of online casinos, poker room and two mobile casinos. Well-known brands include Platinum Play, Royal Vegas, 7Sultans, Vegas Palms and PokerTime. They also represent Giggle Bingo, which was launched in September 2010.

Chilicasino.com has already been recognized as one of the “zestiest” and above-standard casinos on the net. As a welcome promotion, sign up as a new affiiate in Sharethechili.com and get 70%, 60% and 50% revenue share for the first 3 months and make your income even spicier. Take advantage of this fantastic promotion and start promoting Chilicasino.com.

Enjoy up to 35% lifetime revenue commission for the players you refer – and remember, negative balances are NOT carried over, meaning that you simply can´t lose!

Fortune Affiliates provides their business partners with world-class service, a full suite of marketing material in eight languages and cutting-edge reporting. Sign up today, by following this link: http://www.fortuneaffiliates.eu/ affiliate/SignUp.do

www.iGBAffiliate.com

Spice up your income! Sharethechili.com / Chilicasino.com Andrea Rossi Casino Manager andrea.rossi@chilipoker.com affiliates@chilipoker.com T: +356 2060 7777 Skype: andreai.chili

Jackpot Capital offers fast and easy monthly payouts, provides competent and friendly customer service and is pleased to cater to all US customers. All new players are eligible to receive a 100% Welcome Bonus on their first deposit and can enjoy added value playing the 300+ games in our stateof-the-art casino! Either visit www.jackpotcapital.com/affiliates for further information or contact us at affiliates@jackpotcapital.com.

iGB Affiliate Directory 2011 •1175 Marketplace |5


Casino Affiliate Programs H

Betfair - Casino New Brand Colours Betfair_Corp_Logo_Yellow_BG.pdf

As the world’s first and most respected online casino established in 1996, InterCasino is the flagship casino in our affiliate program. Powered by PartnerLogic, with high conversions and competitive commission structure, it has been the industry leader since its launch 10 years ago. With Instant Play and Downloadable Casino software, easy and simple payment solutions and 24/7 free technical and customer support, it’s clear to see why gamers join InterCasino. We have over 300 casino games for players to choose from, ranging from established classics such as Bejeweled and Cubis to our new Marvel & DC branded slots. All games have realistic 3D-graphics, real-time chat and digital sound. Players can deposit and play in £, $ and € and have access to software in the following languages; French, Italian, German, Spanish, Dutch, Danish and Latin America. By continually updating its software, InterCasino offers the most exciting games and fantastic features all in a totally secure environment. contact: Thomas Jones E: support@partnerlogic.com T: +356 2276 3134 www.partnerlogic.com

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11:43

Betfair Casino is powered by Playtech software and consists of two lounges, the Zero Lounge and Main Lounge. The unique Zero Lounge is an online casino without a house edge, and the game rules ensure that a user is playing the casino without it having an advantage. In total Betfair Casino houses more than 180 games including all the traditional casino games you’d expect, and in excess of 18 progressive jackpots offering huge wins. Alongside the casino is the Betfair Arcade where customers can enjoy a variety of easy-to-play games including those with contemporary themes and well-known names such as Deal Or No Deal, Monopoly and the X Factor. In addition there are innovative P2P Exchange Games, where customers can bet on card and other games using Betfair’s betting exchange concept. The promotions at Betfair Casino are highly-competitive and have something for everyone, including a multitrigger welcome bonus.

Dragonfish is the award winning independent B2B division of 888, providing partners with our unique Total Gaming Services. Dragonfish Affiliates partner with a variety of companies in many geographic locations and offers an integrated affiliate program across casino, poker and bingo. We offer a wide variety of brands ranging from the world’s leading poker brand WSOP to one of the most trusted names in gaming today, Littlewoods. · Quality brands · Wide range of commission plans · Dedicated support · Monthly payments · Special promotions & bonuses · Great marketing tools

www.dragonfishaffiliates.com support@dragonfishaffiliates. com

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Contact: casinoaffiliates@betfair.com betfairaffiliates.com betfair.com

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MAKE MORE MONEY! With PartnerLogic you will. Celebrate the 10th anniversary of our affiliate program with us and enjoy a generous revenue share of up to 50%, promoting the leading online casino & poker brands. Contact us at support@partnerlogic.com quoting ‘IGB directory promo’ to receive 50% for your 1st 3 months with PartnerLogic. Now that’s something to celebrate! HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

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Casino Affiliate Programs

BetOnline Affiliates

Introducing the NEW BetOnline: there’s a new management team in place, new policies, and new promotions like the Lifetime Bonus Guarantee that are already making us the fastest growing sportsbook in the US. And there’s a new affiliate program, on a proven technology platform, that makes your traffic, your players, have value again. Because, although we’re well established, industry veterans all and familiar faces to most, we are a new program. We don’t already have your guys, like the other books do. We know how to make them convert and, even more importantly, know how to keep your players—we have over TWICE the player lifetime value than the “big boys.” So join the team that’s punching above its weight, paying top commissions, breaking the mold and making money doing so (our top affiliate made over $70,000 in commission in September 2010 and our average affiliate commission in September was $1684). Contact: affiliates@betonline.com affiliates.betonline.com

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Gala Casinos

Join GC Affiliates today and promote some of the most trusted brands in the industry - Gala Casino and Coral Casino. Running on cutting-edge software solutions and hosting an exclusive customer VIP loyalty club, we can really maximise your performance. Our customers can enjoy the excitement of over 200 casino games including the traditional roulette, blackjack, baccarat as well as great arcade games. You will see high conversions and player retention with our five exciting jackpots to be won which range from £10,000 to over £2.8 million! All these fantastic player promotions and bonuses combined with up to 35% commission and high lifetime player values, means GC Affiliates works with you to drive profit. GC Affiliates can now also benefit from a dedicated inhouse affiliate management team focused solely on the UK and Ireland, a new industry leading affiliate platform and payment solutions. Visit affiliates.galacasino.com and start earning revenue share today! Contact: James Jackson Affiliate Marketing Manager D: +44(0) 1483 718 301 E: james.jackson@galacoral.com http://affiliates.galacasino.com

Star Partner

Star Partner is a prestigious online casino Affiliate programme which offers great advantages to Affiliates. Benefits Star Partner has been awarded the eCOGRA Affiliate Trust Seal because it is considered a top Affiliate programme. It is one of the most lucrative online Affiliate programmes and offers superb support to Affiliates like easy registration and in-depth reporting. With additional tools, Affiliates can easily track their players and make use of performance metrics. Clients Star Partner’s Clients are some of the most prestigious casinos in the online environment. These include 11 casinos and two Poker Rooms. Commission New Affiliates commence with a cascading 60%, 50%, 40% commission structure for their first three months. Thereafter, Affiliates can earn up to 35% commission for the lifetime of the player. Languages English, French, German, Spanish, Dutch, Swedish, Italian, Russian, Greek, Japanese, Danish Star Partner Contact Information www.starpartner.com E: affsupport@starpartner.com

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Visit us at www.europartners.com

The Affiliate’s Guide to the Gaming Galaxy


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Casino Affiliate Programs

Centrebet.com

Slotland Affiliates

GuruRevenue.com

GURU REVENUE With a dedicated and established team of proactive affiliate managers, our programme currently operates in 10 global markets using the best in online tracking solutions. If you’re looking to expand your revenue, our products will help you to achieve that goal. We’ve built our programme around our affiliate partners and offer excellent sales support to help you promote the Centrebet brands. Here are a few reasons why you should join Centrebet Affiliates: • earn up to 40% lifetime commission • no negative rollover • unique high roller policy • industry leading affiliate software • comprehensive online reporting • prompt and secure monthly payments • innovative marketing campaigns to maximize conversions • earn commissions from all products using one account Contact Us: 110 – 116 Bourke Road Alexandria NSW 2015 AUSTRALIA T: +61 2 9206 8888 F: +61 2 9310 5252 E: affiliates@centrebet.com CENTREBET AFFILIATES www.centrebetaffiliates.com

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Slotland Affiliates was founded in 1998 and offers a great opportunity to earn money while promoting reputable casino brands! Slotland & Win A Day Casino offer an increasing range of unique games available on a variety of platforms such as PC, iPad or mobile phones. With exclusive promotions, great bonus offers and top-notch customer support you get a perfect formula for an ultimate player experience! As an affiliate you have a choice of Gross Revenue Share up to 35% or Net Revenue Share up to 50%. You will benefit from no negative carryover and truly fast payments as all payments are sent on the 1st business day of every month. Our affiliate program guarantees lifetime earnings and provides you with all the tools you may need. A dedicated Affiliate Team is ready to help you maximize your efforts!

GuruRevenue.com is a new affiliate program offering some of the most generous revenue shares in the online gaming market. GuruRevenue promotes the Guruplay.com live casino, RNG casino and poker products and offers a 30% minimum lifetime revenue share with 60% to all new affiliates for the first 3 months of the partnership and a 10% share on all sub-affiliate earnings. The GuruRevenue affiliate program uses the leading Income Access admin management system and offers a wide range of free marketing tools including flash, editorial and xml feeds for up to date and effective promotions. GuruPlay also offers regular and exclusive casino and poker promotions and bonus codes tailored towards affiliates to ensure they can stay ahead of the rest. Sign up to the GuruRevenue. com affiliate program today to maximise your earning potential @ www.gururevenue.com.

Join Slotland Affiliates and start earning today! Contact: affiliates@slotlandaffiliates.com www.slotlandaffiliates.com

Address: Guru Gaming Limited Office Suite 2, Susan Court Block A Triq L-Abate Rigord Ta’Xbiex, Malta

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Casino Affiliate Programs

youwin.com

Part of the award winning PartnerLogic affiliate program, VIP Casino is the ultimate cash reward casino. With our award winning loyalty program and the launch of the Exclusive VIP Premium Club, this exciting new club offers players guaranteed cash back EVERY month. PLUS the more they play, the more cash they get back and the more you the Affiliate Partner earns – a real win win situation! We treat all players like VIPs the moment they walk through the door. We’re on hand to welcome all players to the chic redesigned VIP Casino website that features more than 180 games, Multiplayer games with real time chat and 3D rendered graphics as well as digital sound. Added to this we guarantee: High payout percentages • 100% guaranteed account security • 24 hour/7 days a week free technical support and customer service • ‘My VIP Premium Club’ allowing players to log in and view their membership status

youwin.com is a new, forwardthinking sports betting brand launched by some of the most successful leaders in the gaming industry. Combining cutting-edge technology, a focused, localised approach to each market, and a steadfast commitment to continually improving the user experience, youwin.com continues raise the bar and establish itself as one of the most exciting new entrants to the gaming sector. Backed by Sportingbet founder and online gaming pioneer Mark Blandford, youwin.com is one of the most watched businesses within the Valhalla Investments portfolio and will put up a stern test within the Central European markets. Contact: Olaf van den Hooven Head of Acquisition E: olaf@youwin.com www.youwin.com

contact: Thomas Jones E: support@partnerlogic.com T: +356 2276 3134 www.partnerlogic.com

Grande Vegas Affiliates

Grande Vegas Affiliates is now part of the Jackpot Capital Group. Benefit from our fast and easy monthly payouts with up to 35% lifetime commission, NO negative carry over and reliable stats, are the same of course as for all members of the Jackpot Capital Group. All new players at Grande Vegas Casino are eligible to receive a 100% Welcome Bonus on their first deposit to enjoy a genuine casino experience! Either visit www.grandevegasaffiliates.com for further information or contact us at affiliates@jackpotcapital.com.

Rich Club Affiliates

Rich Club Affiliates is now part of the Jackpot Capital Group. Benefit from our fast and easy monthly payouts with up to 35% lifetime commission, NO negative carry over and reliable stats are the same, of course as for all members of the Jackpot Capital Group. All new players at Lucky Club Casino and Lucky Club Slots are eligible to receive a 100% Welcome Bonus on their first deposit, to enjoy a genuine casino experience!

Powered by Either visit www.richclubaffiliates.com for further information or contact us at affiliates@jackpotcapital.com.

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Casino Affiliate Programs

Euro Partners Affiliates

StarGames.com

AffiliateClub.com

affiliate club. com Our Services Euro Partners is the world’s leading e-gaming affiliate program with over 70,000 affiliates, and the largest vendor for Playtech licensees worldwide. By choosing to work with Euro Partners’, you benefit from the unparalleled experience and service of our account management team, a full suite of localized marketing materials and competitive commission rates. At Euro Partners we keep a small affiliate-to-manager ratio in order to provide our partners with personal and professional service. In addition to standard affiliate partnerships, we facilitate migration for gaming companies seeking an online presence. Our Products Operating in 15 languages, Euro Partners provides our advertising partners with cutting edge Playtech products across multiple verticals in most of today’s major online gambling markets. Our flagship Titan gaming brands include Titan Casino, Titan Poker and Titan Bet, all operating on a single-wallet cashier. Other notable brands include Casino Tropez and Europa Casino. Contact: Robin Becker E: robecker@europartners.com T: 0 800 066 4322 ext. 2637

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StarGames.com – the star among the online casinos. Enjoy the thrill of real money gaming in a network of more than 11 million players. No download – no installation. High quality casino games, top-notch slots, poker, bingo and skill games! An attractive loyalty program rewarding monthly cash bonuses to the players and VIP-treatment for high rollers! Perfect conditions for affiliates’ conversion! StarGames Affiliate processes your payments twice a month. Moreover, we offer up to 45% revenue share without negative rollover or up to 150€ CPA. We have localized marketing tools – banners, microgames & more – for you available. Daily updated and reliable reports will help you to optimize your revenues. Our affiliate team is dedicated to a mutual beneficial cooperation. We care about our affiliates and offer them the best individual support. Become our partner and sign up to stargamesaffiliate.com! Contact: Ronald van den Brink T: +43 1 494 50 56 – 42 E: partner@stargames.com Anita Nikolic T: +43 1 494 50 56 – 65 E: partner@stargames.com

AffiliateClub.com is a great opportunity for webmasters to make additional money by promoting the leading online gaming brands CasinoClub, CasinoClub Poker, PokerKings, all owned and operated by Gaming VC and publicly traded in London. As a partner of AffiliateClub. com you earn up to 50% revenue share for life without negative carry-over. You receive prompt and reliable monthly commission payments on the 5th of every month. AffiliateClub. com has a robust and highly user-friendly back-end. Comprehensive, detailed and customisable reporting tools always keep you up to date on your commissions. To promote the brands, a full range of marketing tools, such as attractive banners, is available. Affiliate partners also receive e-mail notifications about new promotions and a monthly newsletter. Partners have prompt, 24/7 access to the professional Affiliate Team.

Contact Details: E: info@affiliateclub.com www.affiliateclub.com

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Casino Affiliate Programs

EUCasino

EUcasino is an exciting new online casino with neverbefore-seen software. With its attractive layout, crisp graphics and smooth game play EUcasino truly offers players a fresh and unique gaming experience. EUcasino boasts a comprehensive range of games including exclusive Slots and its own game Doubles Heaven – a totally new game concept which is good fun and can be very profitable! EUcasino offers all new players unbeatable first and second deposit bonuses – 100% up to $1000 on first and 100% up to $500 on the second deposit. These great deposit bonuses are just a small fraction of all the great bonuses, promotions and incentive schemes that EUcasino offer. EUcasino software has been created by the impressive team at SkillonNet – an experienced company who already boast the creation of BGroom, the industry’s leading Backgammon software. EUcasino is definitely a “great place to win online” Contact: EGO EgamingOnline P.O.Box 54543 Limassol Cyprus T: 00357 25344111 F: 00357 25344118 E: Affiliates@EGamingOnline.com

www.iGBAffiliate.com

ComeOn!

ComeOn boasts a casino with over 240 games. Uniquely positioned on the CAKE poker network using an EU License allows our players to access tax free winnings. Our sportsbook offers a huge array of markets including live betting. Our affiliate program is called /earn, located at www.comeon.com/earn. /earn uses the NetRefer reporting tools, deemed to be the best in the industry, enabling ComeOn to drive our affiliates business forward. Our Contact details… Email: earn@comeon.com Visit gaming website: https://www.comeon.com Visit affiliate website: https://www.comeon.com/earn

Slots N Games

Become a Slots N Games Affiliate and you will automatically benefit from ongoing incentives and promotions designed to boost your revenue throughout the year. Slots N Games is a fully licensed, EU based, no download Casino offering over 60 fantastic games and a Triple Bonus to the value of £275. Get your players in now, they’ll love us and so will you! Contact Details: E: partners@slotsngames.com www.slotsngames.co.uk T: +357 263 43653

GenesysAffiliates.com

Genesys entered the online casino market at the start of 2009 initially launching with five themed casinos, using the innovative BetOnSoft software. With over 100 casino games in HD and 3D quality coupled with a superior new game roll out strategy, market-leading player acquisition and retention offers, unique medal features, loyalty program, and a unique “Play back” feature through which a player can analyze their game play, we guarantee the ultimate player experience. At Genesysaffiliates.com we provide our affiliates with lucrative deals, real-time statistics, an incentive program, and an impressive array of marketing tools to help the affiliate maximize their revenues. Genesys also provides white label solutions. Our existing casino brands are Treasure Mile, Wizbet, Mandarin Palace, Luck Creek and Grand Eagle Casino. Each brand is multi-lingual and is targeted both geographically and by player segment. For more information please contact us a-team@genesysaffiliates.com GenesysAffiliates.com

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Content & Translation Services

Content & Translation Services

We all know that content in King! What makes websites rank higher in search engines; what makes visitors come for more and fundamentally builds loyally to affiliates is the quality and the crispness of the content they provide. All of this in localised nuance, not just translated. Local Knowledge is what we possess. We can get your content localised into Spanish, Italian, French, German, Romanian, Russian, Serbian, Hungarian, Finnish and English. Language is a very powerful medium if given the correct attention and localised to the audience intended for. Contact T: +356 2013 4000 E: info@markethandle.com www.markethandle.com

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Content & Translation Services

Global Translation Services

Global Translation Services is a fullservice translation and interpreting agency and have been providing their translation and interpreting services in over 90 languages since 2002. As one of the leading Interpreting/ Translation Agencies in Birmingham, Global Translation Services provide quality interpreting, translation, desktop publishing and software localisation services. Our aim is to help our customers in an increasingly competitive global market in addition to facilitating the expansion of business around the world by bridging the communication barrier. Contact: Tel: 08712 302 382 info@globaltranslationservices.co.uk www.globaltranslationservices.co.uk

Spice YourNet

Spice Your Net is owned and operated by a team of experienced online gambling affiliates. Our goal is to offer unique and original website content and graphics specifically designed for the online gaming industry with search engine optimization in mind. AvonLeader@comcast.net, www.spiceyournet.com/gambling.html

netgameservices.com

Netgame Services was formed to provide corporate merchants with customized services. These not only include bespoke customer service solutions but also marketing and PR management, web and graphic design, programming, affiliate management as well as translation services. Netgame have a dedicated and well trained cadre of staff who are able to consistently provide excellent translation services in several languages including Spanish, Portuguese, German, French and more. For full information please visit www.netgameservices.com or contact us at info@netgameservices.com.

AllinTranslations.com

We speak your iGaming language ALL of our language professionals have passion and experience in iGaming. That is why we can offer the industry’s most accurate * translations * content writing * localization * proofreading * testing of language candidates * Quality Assurance and SEO We offer low rates, fast delivery and a service carefully tailored to the iGaming terminology. E: igaming@allintranslations.com www.allintranslations.com

www.iGBAffiliate.com

Market Handle

Our team specialises in different areas of the marketing industry. From solution-finding consultants to story-telling creatives, MarketHandle’s primary role is to build proactive brands. We create targeted business exposure and deliver upon your marketing needs with quality at the core. Your campaign’s success will be underpinned by our passionate commitment to a collaborative approach, and the dynamic networking made possible by MarketHandle’s multi-talented team. Through our combined abilities, we develop unique solutions that engage consumers and influence behaviour. We are committed to your Brand! Contact: T: +356 2013 4000 E: info@markethandle.com www.markethandle.com

Moniker.com

Comprised of Moniker® and SnapNames®, Oversee’s Aftermarket and Registrar Division offers businesses and investors an array of services for domain name registration, acquisition, management and brokerage services. A top ten registrar, Moniker introduced the live domain name auction concept. SnapNames operates the largest auction of expired and deleting domain names - providing exclusive first access to the world’s most valuable names every day. For more information, visit www.moniker.com and www.snapnames.com. Moniker.com 20 SW. 27th Avenue, Suite 201 Pompano Beach, FL 30069 Toll-free in the U.S. and Canada: T: 1-800-688-6311 Outside the U.S. and Canada: T: 1-954-861-3500 E: sales@moniker.com

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Email Marketing

Email Marketing

Email Marketing is a very effective eMarketing tool. We, through our software, analytics, CRO analysis, A/B testing can guarantee a high ROI. If you want to optimise your email, and make the returns on it, we are here to help. Contact T: +356 2013 4000 E: info@markethandle.com www.markethandle.com

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Email Marketing

Altex Marketing

Altex Marketing is Estonia’s first and leading internet marketing agency with clients all over Europe. Founded in 2005 and profitable since day one. We offer training, campaigns and consultancy in the areas of search engine marketing (paid and organic), internet public relations, email marketing, web analytics, user- and usability testing. Contact: T: +372 621 0029 E: think@altex.ee www.altex.ee

Income Access Organic Search Marketing

For the past seven years, Income Access has built up a reputation as a niche iGaming affiliate marketing agency, working with both merchants and affiliates to ensure quality campaigns and results. Income Access works with partners to drive quality traffic to a site in order to increase the number of targeted visitors with an objective to create long term and sustainable quality in its referrals from natural search results. For SEM enquiries please contact: E: agency@incomeaccess.com www.incomeaccess.com

Market Handle

Our team specialises in different areas of the marketing industry. From solution-finding consultants to story-telling creatives, MarketHandle’s primary role is to build proactive brands. We create targeted business exposure and deliver upon your marketing needs with quality at the core. Your campaign’s success will be underpinned by our passionate commitment to a collaborative approach, and the dynamic networking made possible by MarketHandle’s multi-talented team. Through our combined abilities, we develop unique solutions that engage consumers and influence behaviour. We are committed to your Brand! Contact: T: +356 2013 4000 E: info@markethandle.com www.markethandle.com

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Events

Events

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Events xxx

Lyceum Media

Lyceum Media is a full service public relations firm working exclusively in iGaming since 2002. Lyceum brings its clients the benefit of an unparalleled understanding of the sector, its key players and its media outlets. Lyceum Media has PR several solution levels to suit large corporate and startup companies alike. If you would like to get noticed, highlight your unique assets and maximize your exposure in the iGaming sector, Lyceum Media has the experience to get you there. Lyceum Media’s events division brings the iGaming sector a total event production and management solution. This undertaking is a natural evolution for Lyceum Media, who has garnered unparalleled contacts and experience through the last 10 years of hosting industry networking events and parties and working intimately with some of the world’s largest iGaming companies. www.lyceummedia.com Contact: Jodie Thind Lyceum Media Temple Chambers 3-7 Temple Avenue London, EC4Y 0HP UK

Poker in the Park

With over 20,000 annual attendees, Poker in the Park is Europe’s largest poker festival. An annual fixture on the London Poker Calendar, Poker in the Park is the largest consumer poker fair in Europe. Held in London’s iconic Leicester Square, Poker in the park attracts poker players of all levels to see the latest in poker gadgetry, play in the dozens of live poker events and interact live with the brands they normally online see online. Poker in the Park is not only a showcase for your brand, but the largest live player acquisition opportunity in Europe. For sponsorship opportunities get in touch on the details below. Contact: T: +44 (0) 207 583 9242 E: ed.whittington@ lyceumpublishing.com www.pokerinthepark.com

Fire & Ice

Fire&Ice began in 2002 when founders in the iGaming industry decided that they wanted a social event to rival those held by the terrestrialgaming industry during the annual casino exhibition in London. Ten years later, Fire&Ice is the most anticipated party in the iGaming social calendar and the largest social iGaming networking event held on the last Wednesday of each January.

Produced by Lyceum Media, Fire&Ice is for the industry and completely supported by the industry. Sponsorship and support plays the most important role in this event each year. If you’re interested in getting involved in the most decadent party of the year in iGaming contact us. Video & Pictures of previous events at: www.fireandiceparty.com Contact: Jodie Thind Lyceum Media E: Jodie@lyceummedia.com T: +44 (0) 208 123 7184

T: +44 (0) 208 123 7184 E: Jodie@lyceummedia.com

www.iGBAffiliate.com

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Forex Affiliate Programs

Forex Affiliate Programs

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Forex Affiliate Programs xxx

Income Access - Forex

With the high volume of transactions that take place in Forex trading, affiliates and Forex operators have a need to keep track of trades and commissions. With the Income Access software solution, affiliates can now track their returns, and operators can track outgoing payments. Our software solution can handle the wide array of commission structures offered by Forex companies that we have partnered with, including Forex Web Traders and 3G Forex. For Software and Management enquiries contact: E: bizdev@incomeaccess.com T:+15148498595 www.incomeaccess.com For Affiliate Program enquiries contact: E: affiliates@incomeaccess.com www.incomeaccess.com

eToro

eToro has developed a truly intuitive interface that lets traders concentrate on trading instead of messing around with bulky and overcomplicated software. With its simple style and exciting trade visualizations, eToro is the perfect platform for a novice trader to get his first forex trading experience. With its great array of professional forex trading and analysis tools, eToro is also the perfect platform for experts in the field who want to trade comfortably and reliably. Contact Stephanie Hourse, 82 Griva Digeni, 3101 Limassol, Cyprus. T: +357-2-5030251 www.etoro.com www.etoropartners.com

ForexCash

ForexYard

Join the ForexCash Affiliate Program today and earn your first check in a fast and easy way. As the leading Forex affiliate program in the industry, ForexCash.com creates an excellent opportunity for webmasters, online businesses, site owners and SEO experts to exploit their sites or portals for increased revenues. Affiliate with us and get your share of an industry with a daily turnover of 3 trillion dollars! With its high returns and its ongoing growth, the online trading sector is the perfect affiliation product and our partner platform for online forex trading is the best of its kind. We will provide you with all of the necessary marketing tools for a successful promotion: flash and classic banners, text links, RSS feeds, as well as quality trading tools. In addition to those creatives, you will be assigned a dedicated & professional account manager and have access to our advanced tracking system with reliable statistics and reports available 24/7 to view your account status at all times.

Since 2005 FOREXYARD has built a large and loyal client base by providing the highest level of support for both players and affiliates. With international sales and retention teams covering more than 13 different languages and a consistently high conversion rate, FOREXYARD is your ideal forex partner no matter which regions you choose to promote in. Contact E: affiliates@forexyard.com T: 1-212-796-6939 IM: hughgordonskype

xxx

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Hosting & Managed Services

Hosting & Managed Services Category Sponsor

&

Comprised of Moniker® and SnapNames®, Oversee’s Aftermarket and Registrar Division offers businesses and investors an array of services for domain name registration, acquisition, management and brokerage services. A top ten registrar, Moniker introduced the live domain name auction concept. SnapNames operates the largest auction of expired and deleting domain names - providing exclusive first access to the world’s most valuable names every day. For more information, visit www.moniker.com and www.snapnames.com.

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A Better Way to Buy, Sell & Manage Domain Names

Every business needs a domain name, your Web address – your identity – your brand.

And just as in the brick-and-mortar real estate world, success in the online world is all about location-location-location - your domain name makes the difference.

- Domain Registrations - Domain Brokerage Services - Domain Auctions Contact us at:

sales@moniker.com or 1-800-688-6311

Proud Seller of Slots.com MonikerSnap @MonikerSnap

www.Moniker.com www.SnapNAMES.com


Hosting & Managed Services

A better way to buy, sell and manage domain names Every business needs a domain name, your Web address

ƒƒDomain MaxLock™ and Portfolio MaxLock™ security

– your identity – your brand. And just as in the brick-and-

protection

mortar real estate world, success in the online world is

ƒƒParking and monetization through sister company

all about location-location-location - your domain name

DomainSponsor

makes the difference.

ƒƒTrue domain escrow ƒƒExperienced, market-savvy brokerage services

Moniker.com® and SnapNames.com® work together to streamline domain name management:

The Moniker brokerage specializes in buying and selling

ƒƒ Moniker is a full-service, ICANN-accredited domain

high-value, high-performance domains. Our brokers

registrar, premium brokerage, escrow and live auction

work with smarts, persistence and discretion – brokering

house.

deals that benefit both buyer and seller.

ƒƒSnapNames is a dynamic, open domain names online marketplace.

It can be a rough-and-tumble market. And it’s certainly

ƒƒBoth are part of the Oversee.net family of companies –

not a place to venture out on your own, hoping for the

the leader in Internet Real Estate™.

best. With experience going back to the pioneer days

The Moniker difference Pioneers in the specialty – Moniker’s experience is unmatched, perfecting and advancing domain registration for over a decade. With leading-edge software and a hard-working staff of experts, Moniker delivers: ƒƒFully ICANN-accredited domain name registrar services ƒƒToll-free live telephone customer support ƒƒThe highest possible security ƒƒEasy-to-use domain management tools for single domains – plus versatile and intuitive bulk tools for larger domain portfolios ƒƒA sales team that can help you buy and sell previously registered domains Moniker specializes in creating user-friendly ways to make domain management easier and more efficient, including: ƒƒTop notch Whois privacy services ƒƒURL and e-mail forwarding

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of the domain name aftermarket, we understand the market. We know the pitfalls. We know how to avoid the tiger traps. Coupled with sophisticated domain valuation techniques, Moniker works to reduce unknowns, level the playing field and broker a win-win sale. The brokerage also handles transactions of domain portfolios and fully developed websites. It’s done with your goals in mind. The brokerage helps organizations gain control of high-level domains that will move the mission forward.

Moniker.com 20 SW. 27th Avenue Suite 201 Pompano Beach, FL 30069 T: Toll-free in the U.S. and Canada: 1-800-688-6311 Outside the U.S. and Canada: 1-954-861-3500 E: sales@moniker.com

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Hosting & Managed Services

SnapNames: the power of the market SnapNames pioneered the first commercially available

telephone and proxy bidding is also enabled, with live

technology for backordering registered domain

streaming video.

names. Since then, SnapNames has engineered a dynamic and busy online marketplace, where

SnapNames is the Web’s resale marketplace of choice.

hundreds of high-performing domain names are

Hundreds of auctions are closed each day at prices

bought and sold daily.

ranging from a few dollars to tens of thousands.

The Daily Auction is the live, real-time, 24/7 domain

Every day, tens of thousands of domains expire. If the

name marketplace. Fresh domains are added daily,

owner “drops” a domain – failing to renew before a

from sellers all over the world. Search, bid, buy now,

predetermined grace period – the domain becomes

make an offer – or set up an e-mail alert for future

available for anyone to acquire. The window is brief

listings. It gives you an excellent chance to secure a

– only a few days out of the entire domain life cycle,

great URL.

which could be 10 years or even more.

SnapNames has brought the convenience of

And SnapNames has exclusive partner relationships

online shopping to the domain name aftermarket.

with the world’s top registrars. That gives SnapNames

SnapNames brings domain name buyers and sellers

users a real marketplace edge with first-look access to

together with a variety of market options, including:

quality expiring domains.

ƒƒDaily auctions: a fully automated daily listing of tens of thousands of registered domain names available for sale. ƒƒMonthly Showcase Auctions: a special online auction of handpicked domain names with performance potential. ƒƒLive Auction Events: held in cities around the country, buyers and sellers attend in person. Online,

SnapNames.com 1600 SW. 4th Avenue Suite 400 Portland, OR 97201 T: Toll-free in the U.S. and Canada: 1-866-690-6279 Outside the U.S. and Canada: 1-503-241-8547 E: support@snapnames.com

This broad and deep combination of primary and secondary market inventory makes us the best destination for buyers to find the right domain for their budget and business objectives. And, for sellers to convert domain names to cash – efficiently and effectively. Together, the net result offers an unmatched selection of already registered domain names for buyers --- with the industry’s favorite primary domain registration services.

www.iGBAffiliate.com

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xxx

Hosting & Managed Services

Moniker.com

Managed Services

netgameservices.com

Comprised of Moniker® and SnapNames®, Oversee’s Aftermarket and Registrar Division offers businesses and investors an array of services for domain name registration, acquisition, management and brokerage services. A top ten registrar, Moniker introduced the live domain name auction concept. SnapNames operates the largest auction of expired and deleting domain names - providing exclusive first access to the world’s most valuable names every day. For more information, visit www.moniker.com and www.snapnames.com.

Netgame Services was formed to provide corporate merchants with customized services. These not only include bespoke customer service solutions but also affiliate management, web and graphic design, programming, translation services as well as marketing and PR management. Along with all the above Netgame also offers AffStats.

Moniker.com 20 SW. 27th Avenue, Suite 201 Pompano Beach, FL 30069

CSB Group (est. 1987) provides its clients with a spectrum of specialised business and commercial services including the incorporation of Maltese and Foreign companies; obtaining of remote gaming licences; regulatory and business consultancy; company management and directorship services; key official services; trustee and fiduciary services; back office support and administration; accounting and payroll services; bank account opening; intellectual property registration; relocation assistance; residence- and work- permit applications; and recruitment services.

Toll-free in the U.S. and Canada: T: 1-800-688-6311 Outside the U.S. and Canada: T: 1-954-861-3500 E: sales@moniker.com

Contact: T: (+356) 2557 2557 F. (+356) 2557 2558 E. igaming@csbgroup.com CSBGROUP.COM

poker

Casino

Sports

Financial

Our affiliate software provides clients access to user-friendly reports, robust tracking and is completely customizable and brandable. For full information please visit www.netgameservices.com or contact us at info@netgameservices.com.

qhk prb

34

skill games

Bingo

www.netgameservices.com

NGs

Netgameservices.com

Affiliate Management

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Affiliate Tracking Software

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PR

Programming

Marketing

Call center solutions

VIP Management

Web & GRaphics

www.iGBAffiMarketplace liate.com 11 | 5

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Next iGaming Business Social in London June 17th Check www.lyceummedia.com for on details Check www.lyceummedia.com for details

9 Celebrating 8 7 years providing iGaming PR & Ev ents Let us make a lasting name for you

Contact us for a Free Consultation Call us for a Free Consultation Email: info@lyceummedia.com Email: info@lyceummedia.com Tel: +44 (0) 207 953 4026 www.lyceummedia.com www.lyceummedia.com

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Payment Solutions

Payment Solutions

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Payment Solutions xxx

Counting House

EntroPay

Counting House provides a global range of inbound and outbound payment processing services to the online gaming community. Multi currency credit card processing, cheque processing, direct debit and bank transfer provide valuable funding options to players around the world, while multi-currency cheque, CFT and EFT issuing makes cashing out an even more positive experience for international players. Call Counting House for fresh solutions to your payment needs.

EntroPay prepaid Virtual VISA cards give both consumers and merchants an easy, reliable way to pay. Our web-based platform allows frequent payments – small or large – to be issued to anyone, anywhere in the world.

Contact: Rachel Cronin Business Development Manager Counting House IOM Ltd. Suite 3, 3rd Floor, Britannia House, St. Georges Street, Douglas, Isle of Man, IM1 1JD T: +353.86.6033784 E: rachel@countinghouseltd.com www.countinghouseltd.com

Moneybookers Affiliates

Moneybookers Affiliate Programme: Get additional revenue without diluting your traffic! Moneybookers is the perfect payment method for ALL your players, providing an instant and free deposit and withdrawal option for professional players. Contact us at julian.artope@moneybookers.com and find out how you can boost your revenue even for existing players. Moneybookers is one of Europe’s largest online payments systems and among the world’s leading eWallets. Global partners are eBay. com, Betfair, Skype and bWin.

www.iGBAffiliate.com

EntroPay Virtual VISA cards work just like debit or credit cards but are delivered electronically by email instead of via a plastic card, xxx allowing affiliates to instantly receive payouts. Funds can be spent online, transferred to a personal bank account or loaded onto an EntroPay Plastic MasterCard. Payments made through our Virtual VISA cards are immediately available to spend, which can bring a smile to any affiliate’s face. EntroPay is owned and operated by Ixaris Systems Ltd., a UK company certified by the Financial Services Agency Authority for the issue of electronic money. Contact: Conor O’Shaughnessy Sales Director conor.oshaughnessy@ entropay.com M: +44 (0) 7825 148 490 T: +44 (0)20 7025 5518

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0903-6143 A5HappyAd_SportsBus:EntroPay Happy Ad 10/30/09 11:13 AM Page 1

Want to make your global aďŹƒliates happy?

Pay them instantly with EntroPay EntroPay lets you pay affiliates instantly anywhere in the world – without costing you the world. Our solution means your affiliate will receive their payment in real-time, inspiring brand loyalty among your affiliates and ultimately more sales for you. To learn how to turn the challenge of paying affiliates into a competitive advantage, please email us for more information at sales@entropay.com. www.entropay.com

Simple. Instant. Global.


Payment Solutions

Payment Solutions

THE INTERCASH PREPAID CARD DESIGNED FOR AFFILIATE PAYMENTS

Endeavour Secure Payment Gateway, your solution provider for online payments. Offering a truly global network of banks, matching the bank to your needs. Fraud Protection, 3DSecure, Multi-Lingual, Multi-Currency, fast settlements and an experienced team ensures the success of your business. Specific support for online gambling, including payout of winnings. Higher Transaction Success rates and higher detection of fraud in one complete payment management system. www.cardpaydirect.com

Payment Solutions

DIRECTebanking.com, Payment Network’s online money transfer system, offers international and independent real-time deposits. DIRECTebanking.com The answer to chargebacks, fraud and high fees

Affiliates can now: Receive funds from any participating site directly onto a personalized prepaid card Access funds instantly at 29 million MasterCard® locations worldwide Transfer funds between cards via the Card2Card feature prepaid@intercash.com +44 203 051 6274 www.intercash.com Follow us on Twitter

@intercash

* Meets the high standards of online banking * 10k+ merchants * Used by millions of customers * Get access to 77 million online banking account holders (as of May 2009) * No registration for users Improves your conversion rates * No aggregation, no retentions tying up your liquidity * Only authorizes transfers, when they are covered by sufficient funds * Competitive fees - Save up to 60% off processing costs * Payment reversal is not possible – so there are no chargebacks * Available in the UK, Germany, Austria, Switzerland, Belgium and the Netherlands * Ongoing Expansion to France, Scandinavia and Eastern Europe * Straight forward integration Payment Network AG

Our cards are issued by Banque Invik, pursuant to a licence by MasterCard® International Incorporated. MasterCard® is a registered trademark of MasterCard® International Incorporated.

www.iGBAffiliate.com

E: iGaming@payment-network.com T: +49 151 5712 7465 www.DIRECTebanking.com www.sofortueberweisung.de

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Poker Affiliate Programs

Poker Affiliate Programs Category Sponsor

PartnerLogic is the affiliate program for the award-winning InterPoker, InterCasino, VIP Casino & Parbet gaming brands. Our affiliate scheme is celebrating its 10th anniversary this year, so come celebrate a decade of delivering top commissions with us by earning up to 50% as our birthday present to all new affiliates. A wide selection of brands and games ensures that there is something for everyone, whether a new gamer or a hardened pro. We’re also able to offer the peace of mind that only comes with being an established affiliate marketing scheme that is, and has been a leader in the gaming market across two decades! Some of our brands date back to the very beginning of online casino & poker gaming and with that kind of pedigree everyone involved can be assured we will deliver on our promises.

Contact us

E: Support@partnerlogic.com P: (+356) 2276 3134 www.partnerlogic.com

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H H H H H H H H H H HH H H

H HH H H H H H H H H H H H

YEARS

HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

C O M M I S S I O N PA I D O U T HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

AFFILIATES PAID

50% HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

C O M M I S S I O N

HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

MAKE MORE MONEY! With PartnerLogic you will. Celebrate the 10th anniversary of our affiliate program with us and enjoy a generous revenue share of up to 50%, promoting the leading online casino & poker brands. Contact us at support@partnerlogic.com quoting ‘IGB directory promo’ to receive 50% for your 1st 3 months with PartnerLogic. Now that’s something to celebrate! HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

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Poker Affiliate Programs

PartnerLogic is the affiliate network for several

software is offered in English and German however we

award-winning premium online gaming brands.

are able to create different language landing pages

With our affiliate programme, which celebrates its

so that we can target players from other countries

10th anniversary this year, you will be able to earn

too making it easier for affiliates around the world to

commission by referring players to InterCasino,

promote us in different languages.

InterPoker, Parbet.com and VIP Casino. InterPoker’s impressive platform boasts superb This wide selection of brands means we are able

graphics and a highly realistic gaming experience and

to offer something for everyone, whether they are

is able to offer players an excellent range of poker

seasoned players, or new ones. We’re also able to offer

variants, including Texas Hold ‘em, 7 Card Stud and

the kind of peace of mind that comes with being a

Omaha. These are available at fixed, pot or no limit

highly-respected and established affiliate marketing

tables. The software can be downloaded to the player’s

scheme. Some of our brands date back to the very

PC within several minutes and the entire download

beginning of online casino & poker gaming and with

process is as simple as it comes.

that kind of pedigree everyone involved can be assured we will deliver on our promises.

InterPoker recognizes the need to provide players with safe and convenient banking and therefore supports a

InterPoker InterPoker has developed a reputation for being one of the most trusted and original online poker rooms in the industry. The site was launched in 2002 on the Cryptoglogic network and since then has served millions of devoted fans who flock to this poker room to enjoy its quality software. From April 2009, InterPoker is part of the successful Boss Media network and offers an extensive range of the most popular poker variants, massive tournament schedule and generous bonuses.

number of trustworthy payment methods to suit players from different geographic locations around the world. The tournament schedule is structured to offer something for players of every level, from freerolls, satellites to major live events to massive guaranteed tournaments. That’s not all…InterPoker offers a 200% welcome bonus up to € 1000 and a € 1000 freeroll to all new players. Player retention is at heart at InterPoker so we offer the best loyalty programme available online. The VIP

Players can deposit funds in £, $ and €, and the

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Lounge is carefully designed loyalty 5-tier programme

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Poker Affiliate Programs

providing all your players with personal recognition

Italian and Spanish. If that’s not enough, the software is

and a rewards system, to make their time with

continually updated, meaning InterCasino players can

InterPoker truly remarkable and to help ensure you get

experience the most exciting games and features in a

the most out of being part of our affiliate programme.

totally secure environment, ensuring peace of mind for both casino customers and affiliates.

InterCasino Established in 1996, InterCasino was one of the world’s first online casinos. Over the last 14 years it has won more than 30 top gambling awards, including the much coveted title of Best Online Casino no fewer than five times.

Finally, as an added bonus, the brand offers a Cashback Club meaning players can receive cashback each and every month. With all this on offer, it’s clear to see why InterCasino remains the first choice with an excellent affiliate

What is more, InterCasino offers more than 300 of the

program you can share in the benefits of everything we

best games around meaning there’s something for

have to offer, enhanced further by our new streamlined

everyone and potential players can preview the games

sign-up process.

before they register, meaning they’ll know the kind of high-quality gaming that awaits them prior to their first

If you’re looking for the right combination of internet

deposit.

affiliate scheme and online casino brand, then PartnerLogic has exactly what you’re looking for.

With progressive million jackpot slots on offer in Pounds, Euros and Dollars, there’s certainly no shortage of big prizes while multiplayer table games with low and high stakes should mean there’s something for everyone. Add exclusive Street Fighter, Marvel, DC,

Contact us E: Support@partnerlogic.com T: (+356) 2276 3134 www.partnerlogic.com

Bejeweled and Cubis slots to the mix and it’s clear to see why InterCasino is the preferred choice of so many players and affiliates across the globe. But it’s not just slots. There’s a huge range of card games on offer, including blackjack, baccarat and poker. Those who prefer the traditional casino games are also well catered for, with roulette and craps also on offer all with realistic 3D graphics, real-time chat and digital sound – all of which greatly enhance the online casino experience. Players can deposit funds in £, $ and €, while the casino software is available in French, German, Danish, Dutch,

www.iGBAffiliate.com

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Poker Affiliate Programs

bwin

The bwin Group has over 20 million registered customers in more than 25 core markets. On a number of different platforms, the Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events such as the German Soccer League. The holding company bwin Interactive Entertainment AG is listed in the ATX on the Vienna Stock Exchange (ID code BWIN, Reuters ID code BWIN. VI), and as the parent company provides various services such as software development, marketing, communications, human resources and finance for its subsidiaries and associated companies. The operational business of the bwin Group is carried out by subsidiaries and associated companies on the basis of licences (e.g. Germany, Italy and Gibraltar). Full details about the Company can be found on www.bwin.org. Contact: Gerhard Falb (Head of Affiliation) E: Gerhard.falb@bewinners.com bwin Interactive Entertainment AG Börsegasse 11, 1010 Vienna, Austria

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PKR.com

Launched in 2006, PKR uses next generation video game technology to create a truly a one-of-a-kind online poker experience. It’s as close as you can get to playing live poker on your PC. Create an incredibly realistic, 100% unique avatar that reflects your personality and playing style. Enter one of our richly rendered 3D environments and use our unique ‘emote control’ technology to pick up tells and fake out opponents. PKR’s innovative affiliate programme has enjoyed similar success with thousands sharing our incredible growth. PKR’s affiliate site has text links, banners, offline codes, feeds, and many more tools to equip affiliates with everything they need to promote our truly unique offering. PKR Affiliates can promote PKR’s Poker, Casino, both a 3D and 2D casino, Sports book, Deal or No Deal. Contact; PKR.com The Forum 74-80 Camden St London, NW1 0EG T: +44 270 874 5311 E: affiliates@pkr.com www.pkr.com

Intertops Poker Affiliates

www.intertops.com/poker is a global poker room offering innovative and top-quality software to give all players an enhanced, top notch poker experience! Intertops Poker also offers all players access to one of the most lucrative loyalty programs in the industry. The Intertops Affiliate Program guarantees commission for a lifetime: Trusted since 1983 and online since 1996, Intertops is renowned throughout the industry for supporting its affiliate partners at all times. For more info about Intertops and its Affiliate Program please visit www.intertops.com/affiliate or contact the Affiliate Management at affiliate@intertops.com.

Affiliates United

Since its inception in 2008, Affiliates United has quickly become the largest affiliate program network within the online gaming industry. Encompassing over 15 industry leading brands in the fields of Casino, Poker, Bingo and Sports Betting, we feature such international household names as William Hill, EuroGrand, William Hill Poker and William Hill Bingo, Sky Kings casino and 21Nova. Exclusive to Affiliates United Members - William Hill Online William Hill, the UK’s premier Online Gaming and Sports Betting Company has made its full range of products including William Hill brands exclusively available through Affiliates United. www.affutd.com

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Poker Affiliate Programs

StarGames.com

GC Poker Affiliates

StarGames.com – the star among the online casinos. Enjoy the thrill of real money gaming in a network of more than 11 million players. No download – no installation. High quality casino games, top-notch slots, poker, bingo and skill games! An attractive loyalty program rewarding monthly cash bonuses to the players and VIP-treatment for high rollers! Perfect conditions for affiliates’ conversion!

Sign up to the GC Affiliates Poker program, part of the Ongame network, and you’ll be joining one of Europe’s largest poker community.

StarGames Affiliate processes your payments twice a month. Moreover, we offer up to 45% revenue share without negative rollover or up to 150€ CPA. We have localized marketing tools – banners, microgames & more – for you available. Daily updated and reliable reports will help you to optimize your revenues. Our affiliate team is dedicated to a mutual beneficial cooperation. We care about our affiliates and offer them the best individual support. Become our partner and sign up to stargamesaffiliate.com! Contact: Ronald van den Brink T: +43 1 494 50 56 – 42 E: partner@stargames.com Anita Nikolic T: +43 1 494 50 56 – 65 E: partner@stargames.com

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Free download or instant play puts great games such as Play Hold’em, Omaha, 7 Card Stud and 5 Card draw at a players fingertips. Every week, our players can also join ‘The ChampionChip’, which guarantees a $200,000 win! Our customer VIP programme also rewards all players for continuing to play with us with attractive cash rewards and tournament tokens, which helps to maximise player retention. With high lifetime player values and up to 35% commission, GC affiliates also offers you all the marketing and reporting tools that you need to succeed and a dedicated, experienced in-house affiliate management team to help you maximise your profits.

youwin.com

youwin.com is a new, forwardthinking sports betting brand launched by some of the most successful leaders in the gaming industry. Combining cutting-edge technology, a focused, localised approach to each market, and a steadfast commitment to continually improving the user experience, youwin.com continues raise the bar and establish itself as one of the most exciting new entrants to the gaming sector. Backed by Sportingbet founder and online gaming pioneer Mark Blandford, youwin.com is one of the most watched businesses within the Valhalla Investments portfolio and will put up a stern test within the Central European markets. Contact: Olaf van den Hooven Head of Acquisition E: olaf@youwin.com www.youwin.com

Visit affiliates.coral.co.uk and start earning revenue share today! Contact: Tim James Affiliate Marketing Manager D: +44(0) 1483 718392 E: tim.james@galacoral.com http://affiliates.coral.co.uk

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Poker Affiliates at bet365

Betfair - Poker New Brand Colours Betfair_Corp_Logo_Yellow_BG.pdf

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bet365 is one of the world’s largest online gambling groups with over 4 million customers worldwide. Poker at bet365, launched in 2004, is now one of the most popular poker rooms on the iPoker network and has a great selection of ring-games, tournaments and promotions available.

Betfair Poker launched in May 2004 and is now part of the OnGame Network, offering high-quality graphics and a first-class poker experience. Customers can enjoy a wide range of game types and tournament options with bigger and more exciting prize pools.

The bet365 software is attractive, reliable and easy to use. A superb VIP Scheme is available to players with generous cash rewards and tournament tokens on offer, rewarding continued play. Tailored promotions to suit cash game players and tournament players alike are also available at bet365.

Betfair Poker offers an excellent welcome bonus to all new players, and existing customers can gain Player Points as part of the Betfair Loyalty Scheme that is designed to suit the many levels of online poker player; from the first-timer right through to poker professionals.

Frequent cash race promotions come with great prizes, while tournament players can enjoy huge Super Satellites to the biggest and most prestigious tournaments in the world, including the WSOP, WPT and Irish Winter Festival of Poker. Affiliates of bet365 poker earn a competitive commission percentage from total rake generated by all players they have referred.

In addition customer support is available 24/7 and the Betfair Poker helpdesk can be contacted by email, an online form, phone, or in writing, and is manned 24/7 by Englishspeaking staff.

Alexander Carr Affiliates Manager - Poker E: alexander.carr@bet365.com

Betfair offer a truly international poker experience with players joining the tables from around the world. With the fantastic bonuses and superb player usability, Betfair Poker is an excellent choice for any player looking for a great game of poker.

James Woods Affiliates Operations Manager E: james.woods@bet365.com bet365.com

Contact: pokeraffiliates@betfair.com betfairaffiliates.com betfair.com

Contact:

www.iGBAffiliate.com

Centrebet.com

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With a dedicated and established team of proactive affiliate managers, our programme currently operates in 10 global markets using the best in online tracking solutions. If you’re looking to expand your revenue, our products will help you to achieve that goal. We’ve built our programme around our affiliate partners and offer excellent sales support to help you promote the Centrebet brands. Here are a few reasons why you should join Centrebet Affiliates: • earn up to 40% lifetime commission • no negative rollover • unique high roller policy • industry leading affiliate software • comprehensive online reporting • prompt and secure monthly payments • innovative marketing campaigns to maximize conversions • earn commissions from all products using one account Contact Us: 110 – 116 Bourke Road Alexandria NSW 2015 AUSTRALIA T: +61 2 9206 8888 F: +61 2 9310 5252 E: affiliates@centrebet.com CENTREBET AFFILIATES www.centrebetaffiliates.com

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Poker Affiliate Programs

Dragonfish

Euro Partners Affiliates

Dragonfish is the award winning independent B2B division of 888, providing partners with our unique Total Gaming Services.

Our Services Euro Partners is the world’s leading e-gaming affiliate program with over 70,000 affiliates, and the largest vendor for Playtech licensees worldwide. By choosing to work with Euro Partners’, you benefit from the unparalleled experience and service of our account management team, a full suite of localized marketing materials and competitive commission rates. At Euro Partners we keep a small affiliate-to-manager ratio in order to provide our partners with personal and professional service. In addition to standard affiliate partnerships, we facilitate migration for gaming companies seeking an online presence.

Dragonfish Affiliates partner with a variety of companies in many geographic locations and offers an integrated affiliate program across casino, poker and bingo. We offer a wide variety of brands ranging from the world’s leading poker brand WSOP to one of the most trusted names in gaming today, Littlewoods. · Quality brands · Wide range of commission plans · Dedicated support · Monthly payments · Special promotions & bonuses · Great marketing tools

www.dragonfishaffiliates.com support@dragonfishaffiliates. com

Our Products Operating in 15 languages, Euro Partners provides our advertising partners with cutting edge Playtech products across multiple verticals in most of today’s major online gambling markets. Our flagship Titan gaming brands include Titan Casino, Titan Poker and Titan Bet, all operating on a single-wallet cashier. Other notable brands include Casino Tropez and Europa Casino. Contact: Robin Becker E: robecker@europartners.com T: 0 800 066 4322 ext. 2637

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ComeOn!

ComeOn boasts a casino with over 240 games. Uniquely positioned on the CAKE poker network using an EU License allows our players to access tax free winnings. Our sportsbook offers a huge array of markets including live betting. Our affiliate program is called /earn, located at www.comeon.com/earn. /earn uses the NetRefer reporting tools, deemed to be the best in the industry, enabling ComeOn to drive our affiliates business forward. Our Contact details… Email: earn@comeon.com Visit gaming website: https://www.comeon.com Visit affiliate website: https://www.comeon.com/earn

Chilipoker.com

Chilipoker.com has stablished themselves among the leading companies in Europe for online poker. Sign up as new affiliate in Sharethechili.com and get 70%, 60% and 50% revenue share for the first 3 months and make your income even spicier. Take advantage of this fantastic promotion and start promoting Chilipoker.com. Spice up your income! Sharethechili.com / Chilipoker.com Pedro Calderón Affiliate executive pedro.calderon@chilipoker.com affiliates@chilipoker.com T: +356 2060 7777 Skype: pedro.chilipoker

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Poker Affiliate Programs

StanJames - Poker Affiliate

An integral part of the award-winning PartnerLogic affiliate program, InterPoker is one of the most popular and most trusted names in online poker; offering easy navigation, fantastic software, an impressive variety of games, massive tournament schedule and a 200% up to €1000 welcome bonus. InterPoker offers 7 of the most popular poker variants that includes Texas Hold ‘em, 7 Card Stud and Omaha at fixed pots or no limit tables. The tournament schedule offers something for every type of player, from freerolls, live event satellites , guaranteed competitions including the well known weekly €75,000 guaranteed poker tournament with a buy in of just €140 + €10 InterPoker gives away some €3.4 million in prize money each month, and the website has all the necessary features any players would need plus a lot more, to keep it at the top of the online poker industry.

We will cut to the chase.

WWW.POKERPODONLINE.COM

We want you to sign up as a poker affiliate. Our poker business is growing but it will grow faster with you on board. That is why our affiliate programme is geared towards doing what is best for you, our next poker affiliate. Among the benefits you will receive are: • Up to 35% commission for the lifetime of the customer • Dynamic resources to boost your web traffic • Dedicated account managers • Exceptional customer service • And no negative carryover (it is only right that we play fair)

Pokerpod unique patented device was launched in 2010.

T: +356 2276 3134 www.partnerlogic.com Powered by

PokerPod - the online poker gamepad is a brilliant gadget appealing to millions of online poker players worldwide. The easy to use plug & play device is made to enhance the online poker experience. PokerPod’s software is compatible with all poker rooms. A whole new marketing tool combines innovative software and hardware. An inexspensive tool for the affiliate market:

We treat our customers as well as we treat our affiliates. We have a $50 refer-a-friend scheme, for example, along with a $500 welcome bonus and new player freeroll tournaments.

• User’s data aggregation • Online remote push updates • Push ads server • Customizes branding • Promotional item for all online poker brands

Sound good? Then get in touch. We are looking forward to doing business with you.

Affiliates and operators can customize, monitor and update each and every device according to specific needs.

e: affiliates@stanjames.com www.StanJamesaffiliates.com t: +44 (0) 20 7257 8450

WWW.POKERPODONLINE.COM

twitter: @SJ_Affiliates Facebook: StanJames.comAffliliates

Doron Franco T: +972-3-751-1261 E: doron@pokerpodonline.com Alex Levin T: +972-54-545-9017 E: alex@pokerpodonline.com

contact: Yvette Grima E: support@partnerlogic.com

PokerPod

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For your unique business solution please contact us:

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Poker Affiliate Programs

AffiliateClub.com

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EGO - Poker

RedKings.com

affiliate club. com AffiliateClub.com is a great opportunity for webmasters to make additional money by promoting the leading online gaming brands CasinoClub, CasinoClub Poker, PokerKings, all owned and operated by Gaming VC and publicly traded in London. As a partner of AffiliateClub. com you earn up to 50% revenue share for life without negative carry-over. You receive prompt and reliable monthly commission payments on the 5th of every month. AffiliateClub. com has a robust and highly user-friendly back-end. Comprehensive, detailed and customisable reporting tools always keep you up to date on your commissions. To promote the brands, a full range of marketing tools, such as attractive banners, is available. Affiliate partners also receive e-mail notifications about new promotions and a monthly newsletter. Partners have prompt, 24/7 access to the professional Affiliate Team.

Contact Details: E: info@affiliateclub.com www.affiliateclub.com

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EGO- Egamingonline offers affiliates a great opportunity to earn money promoting its reputable and trusted Poker brand RedKings.com. EGO gives affiliates access to • Industry leading Affiliate Software • Comprehensive and real-time online reporting tools, • Innovative marketing tools to maximize conversions • Personal and highly experienced country affiliate managers • Friendly and knowledgeable customer support which is available 24/7 • Market leading commissions • Prompt and secure monthly payments • Private events for affiliates RedKings.com is the fastest growing poker room on the Ongame network and has one of the best conversion rates in the industry. Other products promoted by EGO are established SkillGames brand BGroom and our latest additions EU Casino and CasinoRedKings , both running off propriety software developed by SkillONnet. Whether you are an established gaming affiliate or you are embarking on a new venture we are confident we can meet all of your requirements. Contact: EGO EgamingOnline P.O.Box 54543 Limassol Cyprus T: 00357 25344111 F: 00357 25344118 E: Affiliates@EGamingOnline.com

RedKings Poker RedKings.com offers poker players the chance to test their Poker skills against thousands of players from around the world. With one of the best softwares in the industry, 6 different first time deposit bonuses and over $16,000,000 in tournament guarantees a month, there really is something to please everyone. RedKings also offers young hopeful players the chance to take the first step to play live with their very own live events team, Team RedKings. RedKings are always looking for more young enthusiastic poker players to join the team and travel the world to all major live events in search of Fame, Riches and Glory! RedKings is the fastest growing poker room on the Ongame network the 5th most popular poker network in the industry. With prompt and secure payments and a multilingual support team available 24/7 there really is nowhere better to play poker online! Contact: EGO EgamingOnline P.O.Box 54543 Limassol Cyprus T: 00357 25344111 F: 00357 25344118 E: Affiliates@EGamingOnline.com

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Search Marketing – Organic/Natural

Search Marketing – Organic/Natural

Search Engine Optimisation on the long run, if done correctly, constantly, is a very cost-effective way to make money. We at Market Handle have professionals in house in Search Engine Optimisation and also Search Engine Marketing. We do not just take care of your Organic SEO – by creating good content, with the correct keyword load – in the languages – and local elements that your business is in, but also the submission and management of multiple Search Engines. Google is not the Internet, and SEO should be viewed holistically to include other Engines like Yandex in Russia. Contact T: +356 2013 4000 E: info@markethandle.com www.markethandle.com

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GameOn Affiliates

AFFILIATES GameOn Affiliates provides gaming clients with a tailored affiliate management service and excellent customer value. The company works alongside leading and start-up affiliate programmes to target customers in emerging product and regional markets and establish partner networks within them. We have more than four years of high level affiliate management experience and we specialise in taking the extra step by focusing directly on the player acquisition journey, from affiliate recruitment to deposit. We will not only source affiliates known for delivering player quality, but also assist to develop those affiliates with the potential to provide player quality to ensure a consistent flow of high yielding traffic. Combine this with our use of proven and cutting edge techniques to widen the customer conversion funnel at every level, we ensure that valuable player numbers are delivered at low acquisition rates. Contact: Tom Galanis T: (00) 44 7805 638 742 E: Tom@GameOn-Affiliates.com Sarah Jones T: (00) 44 78990 87923 E: Sarah@GameOn-Marketing.com www.GameOn-Affiliates.com

www.iGBAffiliate.com

Market Handle

Our team specialises in different areas of the marketing industry. From solution-finding consultants to story-telling creatives, MarketHandle’s primary role is to build proactive brands. We create targeted business exposure and deliver upon your marketing needs with quality at the core. Your campaign’s success will be underpinned by our passionate commitment to a collaborative approach, and the dynamic networking made possible by MarketHandle’s multi-talented team. Through our combined abilities, we develop unique solutions that engage consumers and influence behaviour. We are committed to your Brand! Contact: T: +356 2013 4000 E: info@markethandle.com www.markethandle.com

Moniker.com

Comprised of Moniker® and SnapNames®, Oversee’s Aftermarket and Registrar Division offers businesses and investors an array of services for domain name registration, acquisition, management and brokerage services. A top ten registrar, Moniker introduced the live domain name auction concept. SnapNames operates the largest auction of expired and deleting domain names - providing exclusive first access to the world’s most valuable names every day. For more information, visit www.moniker.com and www.snapnames.com.

McBoom.com

A full service digital agency specialising in online gaming, we work with some of the biggest names in online gaming and also some you probably haven’t heard of. We help to create beautiful, usable websites, digital creative, engagement content and marketing strategies that engage the target audience and deliver return on investment. We have experience in all forms of online gaming including, poker, bingo, casino, and sports book. • Design and build • Online creative • Viral and engagement • iPhone and Facebook creative • Marketing Strategy • Conversion optimisation Get in touch to see what McBOOM can do for you. T: 00 (44) 1273 711342 E: gavin@mcboom.com www.mcboom.com

Moniker.com 20 SW. 27th Avenue, Suite 201 Pompano Beach, FL 30069 Toll-free in the U.S. and Canada: T: 1-800-688-6311 Outside the U.S. and Canada: T: 1-954-861-3500 E: sales@moniker.com

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Search Marketing – Organic/Natural

Latitude

Big Mouth Media

mediaskunkworks.com mediaskunkworks.com Media Skunk Works is a cutting edge, new generation service provider which has built its reputation on innovation and optimised methodologies. Originally born out of the necessary response to technological disruption, Media Skunk Works provides:

Latitude is a leading digital marketing agency with expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, online display advertising, affiliate marketing and conversion analytics. Our whole approach is built on performance. We have unrivalled experience in all aspects of the digital marketing mix, from search engine marketing to digital display and social media. Our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers. We are confident that we can demonstrate a significantly better ROI on your marketing spend than you’re getting at the moment. In fact, we’re so confident that we offer many of our clients performance-based pricing, so you only spend money when you’re making money. Contact: T: 0800 6523233 E: info@latitudegroup.com www.latitudegroup.com

Named the UK’s number 1 SEO & PPC agency in the New Media Age Marketing Services Guide 2009. Quite simply, it’s all about ROI. Bigmouthmedia’s innovative product portfolio is specially designed to do one thing dramatically improve clients’ online ROI. Our 300+ UK clients, large and small, have direct access to a wealth of expertise in SEO, PPC, affiliate marketing, social media, display advertising and online PR, the perfect fusion of technical know-how, market research and linguistic skill, along with unrivalled customer service. Four key elements really make bigmouthmedia stand out from the competition, four crucial differences which enable us to deliver outstanding ROI. • • • •

TRULY INTERNATIONAL HIGHLY EXPERIENCED SPECIALIST EXPERTISE LEADING STRATEGIES

    

Think Tank & Creative Problem Solving Strategic Research and Planning Corporate Integration Advocacy Engagement Risk Management and Mitigation

Media Skunk Works is a cutting edge, new generation service provider which has built its reputation on innovation and optimised methodologies. Originally born out of the necessary response to technological disruption, Media Skunk provides:

We help to define company strategy through innovation and lateral thinking. Our team of visionaries and communicators drive advocacy and upper level buy-in; whilst accomplishing intellectual, emotional and financial objectives. To discover how we can help simply email: enquiries@mediaskunkworks.com

• Think Tank & Creative Problem Solving • Strategic Research and Planning • Corporate Integration • Advocacy Engagement • Risk Management and Mitigation We help to define company strategy through innovation and lateral thinking. Our team of visionaries and communicators drive advocacy and upper level buy-in; whilst accomplishing intellectual, emotional and financial objectives. To discover how we can help simply email: enquiries@mediaskunkworks.com

We practice what we preach, occupying the best possible slot on Google for our industry. This isn’t an easy feat and our clients get that same level of expertise. To find out more visit www.bigmouthmedia.com

www.iGBAffiliate.com

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Search Marketing – Paid (PPC)

Search Marketing – Paid (PPC)

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mediaskunkworks.com

Moniker.com

McBoom.com

mediaskunkworks.com Media Skunk Works is a cutting edge, new generation service provider which has built its reputation on innovation and optimised methodologies. Originally born out of the necessary response to technological disruption, Media Skunk Works provides:     

Think Tank & Creative Problem Solving Strategic Research and Planning Corporate Integration Advocacy Engagement Risk Management and Mitigation

Media Skunk Works is a cutting edge, new generation service provider which has built its reputation on innovation and optimised methodologies. Originally born out of the necessary response to technological disruption, Media Skunk provides:

We help to define company strategy through innovation and lateral thinking. Our team of visionaries and communicators drive advocacy and upper level buy-in; whilst accomplishing intellectual, emotional and financial objectives. To discover how we can help simply email: enquiries@mediaskunkworks.com

• Think Tank & Creative Problem Solving • Strategic Research and Planning • Corporate Integration • Advocacy Engagement • Risk Management and Mitigation We help to define company strategy through innovation and lateral thinking. Our team of visionaries and communicators drive advocacy and upper level buy-in; whilst accomplishing intellectual, emotional and financial objectives. To discover how we can help simply email: enquiries@mediaskunkworks.com

Comprised of Moniker® and SnapNames®, Oversee’s Aftermarket and Registrar Division offers businesses and investors an array of services for domain name registration, acquisition, management and brokerage services. A top ten registrar, Moniker introduced the live domain name auction concept. SnapNames operates the largest auction of expired and deleting domain names - providing exclusive first access to the world’s most valuable names every day. For more information, visit www.moniker.com and www.snapnames.com. Moniker.com 20 SW. 27th Avenue, Suite 201 Pompano Beach, FL 30069 Toll-free in the U.S. and Canada: T: 1-800-688-6311 Outside the U.S. and Canada: T: 1-954-861-3500 E: sales@moniker.com

Income Access Paid Search Marketing

In addition to being a reputable supplier of complete affiliate marketing solutions, Income Access has a niche iGaming Search Engine Marketing Agency to manage paid search campaigns. Income Access’ SEM Agency can help your business optimize your Pay Per Click campaigns. Our team of managers will help you achieve all of your PPC goals, and develop your brand identity. We’re here to help you achieve your online marketing goals!

A full service digital agency specialising in online gaming, we work with some of the biggest names in online gaming and also some you probably haven’t heard of. We help to create beautiful, usable websites, digital creative, engagement content and marketing strategies that engage the target audience and deliver return on investment. We have experience in all forms of online gaming including, poker, bingo, casino, and sports book. • Design and build • Online creative • Viral and engagement • iPhone and Facebook creative • Marketing Strategy • Conversion optimisation Get in touch to see what McBOOM can do for you. T: 00 (44) 1273 711342 E: gavin@mcboom.com www.mcboom.com

For SEM enquiries please contact: E: agency@incomeaccess.com www.incomeaccess.com

www.iGBAffiliate.com

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Skill Gaming Affiliate Programs

Skill Gaming Affiliate Programs

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xxx Skill Gaming Affiliate Programs

Casino Affiliates at bet365

Casino/Games at bet365 – £150 Initial Deposit Bonus Or Casino/ Games at bet365 – £100 Initial Match Bonus (dependent on country). bet365 is one of the world’s leading online gambling groups with over 4 million customers in 200 different countries. The Group employs over 1,000 people and is the UK’s 7th largest private company. The Award Winning Casino at bet365 runs on Playtech software. For Games at bet365 there are 17 software providers. For your users, there are over 100 Slot Games available including all the latest releases. Many Table Games, Asian Games, and Card Games can be found here as well as Live Dealer versions of all the most popular offerings. In addition to the overall offering, bet365 also run regular player promotions. The Casino and Games Affiliate Programmes at bet365 pays a base revenue share of 30% for the lifetime value of the player, and the affiliate team at bet365 is always on hand to assist you in maximizing your revenues. Sign up to bet365 affiliates today and see for yourself how the experience they offer serves to ensure your players stay loyal to this fantastic well-known brand. Contact: Rebecca Jones Affiliates Manager – Casino E: rebecca.jones@bet365.com Gavin Walters Affiliate Manager – Games E: gavin.walters@bet365.com James Woods Affiliates Operations Manager E: james.woods@bet365.com bet365.com

www.iGBAffiliate.com

StanJames - Casino Affiliate

StanJames.com wants your business to be a success. That is why our affiliate programme is tailored towards doing the very best we can for you, our next casino affiliate. If you take a spin on us, we guarantee for you: • Up to 35% commission for the lifetime of the customer • Dynamic resources to boost your web traffic • Dedicated account managers • Exceptional customer service • And no negative carryover (it is only right that we play fair) And we do everything we can to attract and keep our casino customers too. Just a few of our customer promotions include a £100 registration bonus, VIP and loyalty reward programmes, and fun weekly competitions. Interested? Then get in touch and talk to us. We could be together for a long time. e: affiliates@stanjames.com www.StanJamesaffiliates.com t: +44 (0) 20 7257 8450 twitter: @SJ_Affiliates Facebook: StanJames.comAffliliates

bwin

The bwin Group has over 20 million registered customers in more than 25 core markets. On a number of different platforms, the Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events such as the German Soccer League. The holding company bwin Interactive Entertainment AG is listed in the ATX on the Vienna Stock Exchange (ID code BWIN, Reuters ID code BWIN. VI), and as the parent company provides various services such as software development, marketing, communications, human resources and finance for its subsidiaries and associated companies. The operational business of the bwin Group is carried out by subsidiaries and associated companies on the basis of licences (e.g. Germany, Italy and Gibraltar). Full details about the Company can be found on www.bwin.org. Contact: Gerhard Falb (Head of Affiliation) E: Gerhard.falb@bewinners.com bwin Interactive Entertainment AG Börsegasse 11, 1010 Vienna, Austria

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Skill Gaming Affiliate Programs

Gala Games

Maximise your profits with GC Affiliates and promote some of the most trusted and established Gaming brands in the UK – Gala Casino, Coral and Gala Bingo. Our in-house Games Development team are responsible for some of the most successful cutting edge games in the market. With new games launching nearly every month and over 200 existing games including the very popular Deal or No Deal, X factor and Monopoly; our customers keep coming back for more! All these fantastic player promotions and bonuses combined with up to 35% commission and high lifetime player values, means GC Affiliates works with you to drive profit. GC Affiliates can now also benefit from a dedicated inhouse affiliate management team focused solely on the UK and Ireland, a new industry leading affiliate platform and payment solutions. Visit affiliates.galacasino.com and start earning revenue share today! Contact: James Jackson Affiliate Marketing Manager D: +44(0) 1483 718 301 E: james.jackson@galacoral.com http://affiliates.galacasino.com

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• iGB Affiliate Directory 2011

StarGames.com

StarGames.com – the star among the online casinos. Enjoy the thrill of real money gaming in a network of more than 11 million players. No download – no installation. High quality casino games, top-notch slots, poker, bingo and skill games! An attractive loyalty program rewarding monthly cash bonuses to the players and VIP-treatment for high rollers! Perfect conditions for affiliates’ conversion! StarGames Affiliate processes your payments twice a month. Moreover, we offer up to 45% revenue share without negative rollover or up to 150€ CPA. We have localized marketing tools – banners, microgames & more – for you available. Daily updated and reliable reports will help you to optimize your revenues. Our affiliate team is dedicated to a mutual beneficial cooperation. We care about our affiliates and offer them the best individual support.

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Rummy Royal

RummyRoyal is the biggest rummy games network in the world. It offers all the popular variations of the game: Gin Rummy, Rum500, Canasta, Burraco, Kalooki, Scala 40, Okey and more in 17 different languages. After more than 3 years and lots of help from affiliates the life time value of our players has equaled poker life time value. Rummy is a thinking man’s poker and over 80% of the players also play poker online. RummyRoyal offers you to diversify your offering and add a very popular game that is making money. Our affiliate program is run by a team of professionals that will tailor to your needs with both services and payment plans. You can find more information here: signup@rummyaffiliates.com www.rummyaffiliates.com www.rummyroyal.com

Become our partner and sign up to stargamesaffiliate.com! Contact: Ronald van den Brink T: +43 1 494 50 56 – 42 E: partner@stargames.com Anita Nikolic T: +43 1 494 50 56 – 65 E: partner@stargames.com

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Skill Gaming Affiliate Programs

EGO - Skill Gaming

EGO- Egamingonline offers affiliates a great opportunity to earn money promoting its established and well known Skill Games brand, BGRoom.com EGO gives affiliates access to • Industry leading Affiliate Software • Comprehensive and real-time online reporting tools, • Innovative marketing tools to maximize conversions • Personal and highly experienced country affiliate managers • Friendly and knowledgeable customer support which is available 24/7 • Market leading commissions • Prompt and secure monthly payments • Private events for affiliates BGroom uses proprietary software developed by SkillOnNet which is renowned for its stability, playability and its industry-defying conversion rates. Other brands promoted by EGO are established poker room RedKings and our latest additions EU Casino and CasinoRedKings which both run off our propriety software developed by SkillONnet. Whether you are an established gaming affiliate or you are embarking on a new venture we are confident we can meet all of your requirements. Contact: EGO EgamingOnline P.O.Box 54543 Limassol Cyprus T: 00357 25344111 F: 00357 25344118 E: Affiliates@EGamingOnline.com

www.iGBAffiliate.com

BGRoom.com

Affiliates United

Test your backgammon skills against thousands of players from all over the world at BGRoom.com. With tournaments running 24/7, and the best backgammon bonuses in the Industry the boards are always buzzing at BGRoom.com!

Since its inception in 2008, Affiliates United has quickly become the largest affiliate program network within the online gaming industry. Encompassing over 15 industry leading brands in the fields of Casino, Poker, Bingo and Sports Betting, we feature such international household names as William Hill, EuroGrand, William Hill Poker and William Hill Bingo, Sky Kings casino and 21Nova.

BGroom boasts stable and superior software from SkillONnet that makes the whole experience of playing backgammon online real pleasure. The software is user-friendly and the realistic graphics and sound effects make the player feel as if they are playing live. Features such as the natural click and roll of the dice, the movement of each piece, and the exciting Doubling Cube, which doubles your bet if you are on a winning roll all add to the thrill of the backgammon experience. With prompt and secure payouts, and a knowledgeable and friendly multi lingual support team available 24/7 there is nowhere better to play online! Contact: EGO EgamingOnline P.O.Box 54543 Limassol Cyprus T: 00357 25344111 F: 00357 25344118 E: Affiliates@EGamingOnline.com

Exclusive to Affiliates United Members - William Hill Online William Hill, the UK’s premier Online Gaming and Sports Betting Company has made its full range of products including William Hill brands exclusively available through Affiliates United. www.affutd.com

Virgin Games

What does VIRGIN GAMES multiple award-winning affilliate program have on offer? • 50% revenue-share for first two months • 35% true cross-product commission rate as standard • Earn wherever your players go: Virgin Casino, Virgin Bingo or Virgin Poker! • Flexible custom commission models (revenue-share, CPA, Hybrid, CPL) • Virgin conversion rates! • No negative carryovers • Early, regular and automated commission payments • Comprehensive and intuitive marketing tools section • Granular, intuitive and stable reporting system Get in touch to find out more! www.virgingames.com/affiliates E: affiliates@virgingames.com T: +442082371563

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Sports Betting Affiliate Programs

Sports Betting Affiliate Programs Category Sponsor

youwin.com is a new, forward-thinking sports betting brand launched by some of the most successful leaders in the gaming industry. Combining cutting-edge technology, a focused, localised approach to each market, and a steadfast commitment to continually improving the user experience, youwin.com continues raise the bar and establish itself as one of the most exciting new businesses to enter the market in years.

Contact:

Olaf van den Hooven, Head of Acquisition E-mail: olaf@youwin.com www.youwin.com

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Sports Betting Affiliate Programs

youwin.com Long gone are the days when operators simply had

experience for which they strive, their mentality and

to open their doors and the business would come

the efforts they have put into it have played a central

flooding in. Today’s new gaming business faces

role in their success so far.

unprecedented marketing and operational challenges that require prudent navigation and pragmatic decision-making. For youwin.com, the young sports betting, casino and poker brand that is backed by Sportingbet founder Mark

Product Development “Success in this industry starts and ends with the product; that is our guiding principle,” notes Will Lytle. “If a customer is not 100% satisfied with the product, they will not convert and certainly will not stay.”

Blandford, their unwavering commitment to servicing customers, their localised approach to each market, their

Many people underestimate the enormous operational

obsession with products and the user’s web experience,

costs required to support a large product offering,

and their distinctive approach with affiliates have all

particularly in sports betting, and so the challenge

played a pivotal roles in their early success.

for new entrants is to find a way to satisfy potential customers’ needs while still returning a profit. For youwin.com, the utilisation of advanced technology

Personalised, Local Approach It’s difficult for new entrants to compete toe-to-toe with larger operators who have tremendous resources behind their business, however, one of the advantages these younger, more agile businesses do have is to provide a higher level of service and a more targeted experience.

to help manage their offering of betting markets has helped the business overcome this significant cost obstacle. It has allowed them to focus on one of their defining advantages over even the biggest competitor, the value they offer sports punters. From the beginning, youwin.com’s business model was formed around the idea of providing customers with

“For us, localisation is a focal point in nearly everything

value, which they believe is quickly becoming one of

we do, from customer service, to trading, to content,

the most important factors in their selection process.

to CRM, to web design. We understand the essential

Lytle comments, “There is a substantial pricing gap

nuances between what users from different markets

between what’s considered “aggressive” and “normal” in

want and what they value, and we strive to provide

this industry, and as a new brand, we have the perfect

this better than anyone else,” says Will Lytle, Head of

opportunity to provide better pricing than most

Marketing. He continues, “We want to ensure every new

large competitors without overexposing ourselves to

visitor feels an immediate connection with the brand

unnecessary risk.”

and with our products, and we push this philosophy into every article we write, every promotion we create

Additionally, youwin.com has done one thing that is

and every betting market we offer. A one-size fits all

paying dividends for the business. While many early

approach simply will not work in this industry any more”.

stage companies focus their attention on the traditional products such as casino, sports betting, and poker,

And while the team at youwin.com feel they still

youwin.com has also placed a tremendous amount of

have a long way to go until they provide the level of

attention on their web product and user experience.

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Traditionally, gaming sites are limited to developing

recognise that every website is unique, their traffic is

a site that meets the requirements (often restrictions)

unique, and taking a generic, cookie-cutter approach

of the betting platform. To counteract this tradition,

across the board will not result in the level of

youwin.com has built a robust API layer that will allow

conversion that will satisfy anyone. We take a custom-

them to scale their business more dynamically in the

tailored approach to each of our affiliates’ websites,

months and years to come, offering a much richer

ensuring that we provide the right assets to convert

experience for customers and a more powerful set to

traffic better than the competition, from banners, to

tools for affiliates, partners and the business. For youwin.

landing pages, to continued messages throughout the

com, this infrastructure is the most critical component to

conversion funnel.”

their goal of setting a new standard for user experience in online gaming.

The youwin.com Affiliate Programme has one big advantage that is certainly paying off with affiliates

Affiliates Affiliates are at the heart of youwin.com’s growth strategy. While recent years have seen both affiliates and operators struggle to maintain the profits that once existed in the channel, youwin.com firmly believes there is still plenty of opportunity for operators who have the right attitude.

and contributing to their early success: they have true veterans of the affiliate world who have the experience of running successful portals and driving profitable traffic. “We know what’s required to help affiliates work less and make more,” van den Hooven concluded. Contact: Olaf van den Hooven, Head of Acquisition

“Our approach is very different,” says Olaf van den

E-mail: olaf@youwin.com

Hooven, Head of Acquisition at youwin.com. “We

www.youwin.com

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Sports Betting Affiliate Programs

bwin

The bwin Group has over 20 million registered customers in more than 25 core markets. On a number of different platforms, the Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events such as the German Soccer League. The holding company bwin Interactive Entertainment AG is listed in the ATX on the Vienna Stock Exchange (ID code BWIN, Reuters ID code BWIN. VI), and as the parent company provides various services such as software development, marketing, communications, human resources and finance for its subsidiaries and associated companies. The operational business of the bwin Group is carried out by subsidiaries and associated companies on the basis of licences (e.g. Germany, Italy and Gibraltar). Full details about the Company can be found on www.bwin.org. Contact: Gerhard Falb (Head of Affiliation) E: Gerhard.falb@bewinners.com bwin Interactive Entertainment AG Börsegasse 11, 1010 Vienna, Austria

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HollywoodPowerPlayer.com

POWER PLAYER where the ACTION’S at Since 1997, HollywoodSportsbook.com has offered gambling enthusiasts the very best in sports wagering opportunities, amazing casino games, a powerful poker room… and now… an exciting new affiliate opportunity for you to take advantage of under the HollywoodPowerPlayer.com website. Our world class marketing and branding strategies have made us a key player in the industry and we are proud to carry the ELITE rating by the OSGA. The Hollywood affiliate program offers up to 35% revenue share commissions, reliable payouts, and great promos and contests for both players and affiliates alike. We also administer the most unique player retention plan in the industry, guaranteeing that your players will stay a Hollywood client long term thereby generating years of residual income for you from each client you refer.

youwin.com

youwin.com is a new, forwardthinking sports betting brand launched by some of the most successful leaders in the gaming industry. Combining cutting-edge technology, a focused, localised approach to each market, and a steadfast commitment to continually improving the user experience, youwin.com continues raise the bar and establish itself as one of the most exciting new entrants to the gaming sector. Backed by Sportingbet founder and online gaming pioneer Mark Blandford, youwin.com is one of the most watched businesses within the Valhalla Investments portfolio and will put up a stern test within the Central European markets. Contact: Olaf van den Hooven Head of Acquisition E: olaf@youwin.com www.youwin.com

After 12 years in business, we still strive to keep getting better at everything we do… You owe it to yourself to learn more at HollywoodPowerPlayer.com where the ACTION’s at.

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www.StanJames.com

UP TO 35% NET REVENUE SHARE FOR LIFE That's for Sports, Poker and Casino.

SIGN UP NOW

StanJamesAffiliates.com


4282 bet

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Sports Betting Affiliate Programs

Sportsbook Affiliates at bet365

bet365 is an outstanding bookmaker that offer a wide range of sports and markets. bet365 have the most compelling In-Play product in the industry, satisfying customer demand for edge-of-the-seat wagering with a cutting-edge Live console. This Sportsbook also leads the way when it comes to live streaming, showing over 8,000 live events to customers every year, including the exclusive rights to the Ukraine v England World Cup qualifer in October 2009. Customers can qualify for a generous opening bonus when they sign up, while the bet365 sportsbook is regulated in the UK so you are guaranteed that the highest standards in the industry are being met. Their excellent customer service operates on a 24/7 basis and includes live chat. It’s hard to pick holes in this particular operator which is set to be a major player for years to come. Contact: Nigel Ridgway Affiliates Manager – Sports E: nigel.ridgway@bet365.com Adam Webber Affiliates Manager – Sports E: adam.webber@bet365.com James Woods Affiliates Operations Manager E: james.woods@bet365.com bet365.com

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extrabet.com

Online players are getting smarter. As they get smarter they want to find more exciting ways to bet. Extrabet.com is unique in being the only bookmaker allowing players to bet on spreads, traditional fixed-odds, 0-100 binary bets and an online casino all under one account. We were pioneers of in-running betting and continue to offer one of the largest and best portfolios of inrunning markets in the industry, up to 300 on a live football match, with a USP allowing clients to close their position at any point during an event to take a profit or cut a loss. Players also have the luxury of knowing that Extrabet.com is a part of the FTSE 250 listed IG group and regulated by the Financial Services Authority and the Gambling Commission. That makes us the most tightly regulated betting company on the net! See what spread betting can do for you at www.extrabet.com/affiliates extrabet.com Friars House 157-168 Blackfriars Road London SE1 8EZ UK www.extrabet.com www.extrabet.com/affiliates UK: 0500 913 911 Intl: +44 207 896 0001

Intertops Sportsbook Affiliates

www.intertops.com/sportsbook Whether the players you refer want to bet on the NFL or the stock exchange – the Intertops Sportsbook has top odds on a huge range of events and something to please every betting enthusiast! The Intertops Affiliate Program guarantees commission for a life time: Trusted since 1983 and online since 1996, Intertops is renowned throughout the industry for supporting its affiliate partners at all times. For more info about Intertops and its Affiliate Program please visit www.intertops.com/affiliate or contact the Affiliate Management at affiliate@intertops.com.

Affiliates United

Since its inception in 2008, Affiliates United has quickly become the largest affiliate program network within the online gaming industry. Encompassing over 15 industry leading brands in the fields of Casino, Poker, Bingo and Sports Betting, we feature such international household names as William Hill, EuroGrand, William Hill Poker and William Hill Bingo, Sky Kings casino and 21Nova. Exclusive to Affiliates United Members - William Hill Online William Hill, the UK’s premier Online Gaming and Sports Betting Company has made its full range of products including William Hill brands exclusively available through Affiliates United. www.affutd.com

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4282 bet365 affiliates as v2 210x297

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AFFILIATE YOURSELF WITH FIRST CLASS PRODUCTS 56 SPORTS

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Sports Betting Affiliate Programs

Sportingbet

Betfair - Sports Betting New Brand Colours Betfair_Corp_Logo_Yellow_BG.pdf

Sportingbet Affiliates is the largest gaming affiliate network in Europe. We have thousands of affiliates referring customers to our multiple websites and products across 20+ languages. As an affiliate you can earn commissions for all our products - sports, casino, poker and games in all of our operating regions. All you have to do is promote our products and watch the commissions coming in. With one login you can access everything you need. Join Sportingbet Affiliates and start earning today: 1. Competitive revenue share, CPA and hybrid commission plans available 2. No monthly negative roll over 3. Earn commissions across all our products: sports, casino, poker and games 4. Leading affiliate software, online commission reports, creative and more via one login So join us now and expand your earning potential! www.sbaffiliates.com Contact the Affiliate Team: Email address: sbaffiliates@sportingbet.com T: +44 (0) 20 7184 1800

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StanJames - Sports Betting

11:43

Thanks to technology it pioneered, Betfair has rapidly become the world’s biggest betting community and, bound by a commitment to innovation and value, in just ten years has revolutionised the betting industry. At the heart of Betfair is the betting exchange, where customers come together in order to bet at odds sought by themselves or offered by other customers, eliminating the need for a traditional bookmaker. Betfair has fundamentally changed the sports betting market by offering customers better pricing and more choice and flexibility. In the calendar year 2009, Betfair offered on average 24% better odds than other online gaming companies on UK horse racing and 9% better odds on matches for the top five European football leagues. Bets are only accepted if the full risk of each can be matched with another customer, or a set of customers, with the opposite view. On Betfair you can also bet inplay after an event has started, adding another dimension to the betting experience. Contact: sportsaffiliates@betfair.com betfairaffiliates.com betfair.com

What do you know about StanJames.com? We have been in the business over thirty years, so we know bookmaking inside out. And we are getting bigger all the time. We will grow quicker, though, with you on our side. We want you sign up and stay signed up. That is why we have put together a great package for all our sports betting affiliates: • Up to 35% commission for the lifetime of the customer • Dynamic resources to boost your web traffic • Dedicated account managers • Exceptional customer service • And no negative carryover (it is only right that we play fair) StanJames.com offers the most competitive prices and the best sportsbook promotions in the industry. For new customers we have a £25 sign-up bonus, but we aim to keep them with us for the long-term. We run numerous sportsbook promotions across all sports, be it our industry-leading free bet refunds or our Happy Hour on the horses, to name but two. We want you to be our next affiliate. So get in touch, and let us make it happen. e: affiliates@stanjames.com www.StanJamesaffiliates.com t: +44 (0) 20 7257 8450 twitter: @SJ_Affiliates Facebook: StanJames.comAffliliates

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Sports Betting Affiliate Programs

Centrebet.com

With a dedicated and established team of proactive affiliate managers, our programme currently operates in 10 global markets using the best in online tracking solutions. If you’re looking to expand your revenue, our products will help you to achieve that goal. We’ve built our programme around our affiliate partners and offer excellent sales support to help you promote the Centrebet brands. Here are a few reasons why you should join Centrebet Affiliates: • earn up to 40% lifetime commission • no negative rollover • unique high roller policy • industry leading affiliate software • comprehensive online reporting • prompt and secure monthly payments • innovative marketing campaigns to maximize conversions • earn commissions from all products using one account Contact Us: 110 – 116 Bourke Road Alexandria NSW 2015 AUSTRALIA T: +61 2 9206 8888 F: +61 2 9310 5252 E: affiliates@centrebet.com CENTREBET AFFILIATES www.centrebetaffiliates.com

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Coral Sportsbook

Coral is part of Gala Coral Group - one of the world’s leading betting and gaming companies with significant businesses in the bookmaking, bingo and casino markets with 3.5 million active customers. At Coral we’re not only proud of our new and enhanced Coral.co.uk website offering comprehensive in-play markets, live streaming and best odds guaranteed for football and horseracing* but we’re also thrilled to be part of Gala Coral’s new affiliate programme. With high lifetime player values, excellent conversion rates and up to 30% commission, GC Affiliates can earn high revenue share by promoting our fantastic wide range of marketing materials on their sites. GC Affiliates can also benefit from a dedicated in-house affiliate management team focused solely on the UK and Ireland as well as new industry leading affiliate platform and payment solutions. Visit affiliates.coral.co.uk and start earning revenue share today! Contact: Tim James Sports Affiliate Manager D: +44(0) 1483 718392 E: tim.james@galacoral.com http://affiliates.coral.co.uk *only UK and Irish racing

Live Odds Provider

ValueChecker Affiliates provides fully customisable live odds units which show the best odds from the bookmakers you want to promote. You have full control over what you want to display – choose the sports, markets, bookmakers, languages, style + size of the odds units. There is a wide range of units available e.g. daily racing, team odds, next match list. Benefits of ValueChecker Affiliates - No fees or set up charges - No development work required - Odds units are available in German, Spanish, French + Italian - You have full control over what is displayed - You earn through your own affiliate links - Odds units are flexible in style + size - Wide range of units available - Wide range of bookmakers available - Sub Affiliate system ValueChecker Affiliates Contact: Sinead Lambert E: sinead@invendium.co.uk http://affiliates. valuechecker.co.uk

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Sports Betting Affiliate Programs

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BetOnline Affiliates

Euro Partners Affiliates

totesport

Introducing the NEW BetOnline: there’s a new management team in place, new policies, and new promotions like the Lifetime Bonus Guarantee that are already making us the fastest growing sportsbook in the US. And there’s a new affiliate program, on a proven technology platform, that makes your traffic, your players, have value again.

Our Services Euro Partners is the world’s leading e-gaming affiliate program with over 70,000 affiliates, and the largest vendor for Playtech licensees worldwide. By choosing to work with Euro Partners’, you benefit from the unparalleled experience and service of our account management team, a full suite of localized marketing materials and competitive commission rates. At Euro Partners we keep a small affiliate-to-manager ratio in order to provide our partners with personal and professional service. In addition to standard affiliate partnerships, we facilitate migration for gaming companies seeking an online presence.

Established in 1928 by the British Government, totesport really are the most trusted and established gaming brand in the UK. We are based in the north of England and currently employ in excess of 4,000 people.

Because, although we’re well established, industry veterans all and familiar faces to most, we are a new program. We don’t already have your guys, like the other books do. We know how to make them convert and, even more importantly, know how to keep your players—we have over TWICE the player lifetime value than the “big boys.” So join the team that’s punching above its weight, paying top commissions, breaking the mold and making money doing so (our top affiliate made over $70,000 in commission in September 2010 and our average affiliate commission in September was $1684). Contact: affiliates@betonline.com affiliates.betonline.com

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Our Products Operating in 15 languages, Euro Partners provides our advertising partners with cutting edge Playtech products across multiple verticals in most of today’s major online gambling markets. Our flagship Titan gaming brands include Titan Casino, Titan Poker and Titan Bet, all operating on a single-wallet cashier. Other notable brands include Casino Tropez and Europa Casino. Contact: Robin Becker E: robecker@europartners.com T: 0 800 066 4322 ext. 2637

Our products include, sports betting, pool betting, casino, bingo and instant games. Traditionally, we are a sportsbook first and foremost and our affinity to horse racing in the UK is testament to that. However, e-gaming has rapidly become our focus in recent years, signified by the fact we operate a successful casino powered by the Playtech software. Our bingo product is powered by Virtue Fusion with the instant games coming from some of the industries leading suppliers. Our affiliate programme offers 40% revenue share for life. This combined with the fact that a negative incurred on one product doesn’t effect what you earn on another product makes us a leading igaming affiliate programme. Contact: Affiliate Manager – Dean Leyland Email – partners@tote.co.uk www.totesportaffiliates.com

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Sports Betting Affiliate Programs

VirtualNeo

Virtualneo group was founded in 2004.Dedicacted to incubate and develop online gambling businesses. With offices in Madrid, India, Malta & London we offer investors a complete business plan with software, SEO,Marketing, Affiliates and all the necessary tools to generate traffic and deposit revenue! Virtualneo offer the best in turnkey projects and consulting work for online poker, Sporting Bets, Casino, Bingo & any other new technology products, whist offering generating companies, required to make these online properties a success. Leaders in Emerging Markets like the Hispanic world and Brasil Contact: Frank Tornatore E: ceo@virtualneo.com T: +34 629612718 www.virtualneo.com

ChanceAffiliates

ChanceAffiliates gives you the opportunity to partner with us in developing ChanceRoom and promoting the sportsbook, poker, and casino products. We offer up to 40 percent revenue share, and all new affiliates will, by default, earn 50 percent revenue share for the first three months from signing up. With ChanceAffiliates you’ll benefit from lifetime commissions, no negative carryover, on-time payments between the 2nd and the 10th of every month, up-todate stats, innovative marketing tools that really convert, and dedicated, one-to-one affiliate support. www.chanceaffiliates.com Email: info@chanceaffiliates.com

www.iGBAffiliate.com

Tipico

Though it may be a new name to some, Tipico is the preeminent name in the German betting shop business and an established and trusted brand in Germanspeaking countries. Online since 2004, Tipico.com provides a top-of-the-range and easy-to-use website with several exclusive new features. In particular, the Live Betting Conference offers an innovative design, combining events and odds on single page, thus providing simplicity and speed for the client. As you would expect from a company that uses cuttingedge technology, Tipico have developed their own Affiliate system, which is simple, reliable and efficient. If you would like to be part of the rapid growth across Europe, look at what Tipico can offer: - 25% Revenue share across all products, without negative carry-over - Quarterly bonus up to 10% for each Affiliate - Fast payments Log on to www.tipico.com/en/ affiliate-program for more information or contact us at affiliate@tipico.com

Victor Chandler

Victor Chandler - Over 60 years in bookmaking The story began back in 1925 when Victor’s grandfather, William, opened up Walthamstow Greyhound Stadium. However, it was not until 1946 that Victor Chandler senior created the company as we know it now. The expansion of the Victor Chandler business has been largely through its online betting platforms which now include extremely successful casino and poker sites. What has remained constant over the 62 years, is the pioneering spirit, commitment to technology and a willingness to satisfy the customer, qualities that are central to Victor Chandler and his business. E: affiliates@vcint.com www.victorsaffiliates.com

Offsidebet Affiliates

Offsidebet Affiliates (http://affiliates.offsidebet.com) – the most progressive scheme in the market. We use the excellent Netrefer platform and offer Sports betting, Live betting, Casino (Netentertainment), Poker (Ipoker), Games and Bingo (Virtuefusion). No tax deductions. No negative roll over. Aggressive commission structures and we’ll tailor a package to your customer base. No centralised bureaucracy with us!! We have local teams in each market and we are very flexible to work with. Contact: E: affiliates@offsidebet.com affiliates.offsidebet.com

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Web Design Services

Web Design Services Category Sponsor

The web offers immense opportunities for growth. And this we know. It is also a place where huge companies made Billions in record time. And this, we also know. Things move fast, and any brand willing to make things happen (or stay at the top for that matter) needs to take care of it’s positioning, the ‘feel’ the UI, the UX and everything in between. Also, there is Mobile. Designing for Mobile is no walk in the park. There needs to be thinking; complimenting a brand in every aspect online is what we do best. Branding, design and ‘the whole experience’ is becoming of the essence online, as competitors are just a click of a button away!

Contact T: +356 2013 4000 E: info@markethandle.com www.markethandle.com

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Web Design Services

Your Brand 2.0 Branding is a conversation. Gone are the days where brands controlled minutely what happened with their products, what their products mean and most of all, what they are used for. Branding in the day of the internet, not the old net – the Web 1.0 -where things where pretty much a one way stream of consumption – but of the Web 2.0 (and with it Mobile 2.0 – but more on this later) where the user has control, and power is turned on it’s head in more ways than one. The Gaming world stands very much to gain out of this shift. The Affiliates themselves need obviously to build their own brand, as competition is rife. Affiliates, when they do their job correctly and they have good content and stick their guns to what they do, they make a good buck. But it is becoming increasingly difficult to reach certain levels without thinking of the activity as building a company proper. This thus implies the following:  Branding,  Online collateral Design and Development,  Social Media Optimisation and Management,  Search Engine Optimisation and Marketing;  Content Development and Translation (Localisation);  Viral Video Planning and Production;  Conversion Rate Optimisation (A/B Testing);  Email Marketing  Mobile Marketing The above should never be considered in isolation, of course. It is only for the basis of clarity that I separated them, and it is within our core competency to craft a plan that includes each and every one of the above to make your

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business – as an affiliate – stand out, and grow. Internally,

the brands that they are promoting. Engagement

we have the resources – the talent – to make the best of

is important, and social media is the vehicle to

every possible stage your business is in.

achieve this. Users are everywhere, but the retention becomes tricky if they are not communicated to from

We – at Market Handle - have a growing number of

different angles, in different ways. Each channel has

professionals in our studios – from Brand architects, to

it’s ‘language’ and we at Market Handle can help you

new media whizzes, that can help you rank in Google

with every major channel, be it Youtube viral video

(and any other search engine that might be good to

production and management (we have experts

go for, say Yandex for the Russian market). For many

In house to get videos viral); Twitter set-up and

years, Search Engine Optimisation or Search Engine

management – we analyse who to follow, where to

Marketing and Google meant the same thing. Whilst

start the conversation and how. Everything is analysed,

we acknowledge the prevalence and the importance

reported and acted upon in a timely fashion. Twitter is

of getting it ‘right with Google, there are other Search

about influencers, and we know where to find them,

Engines that deserve to be part of an Affiliate’s strategy,

and how to engage them.

if targeting particular markets. The nature of the IGaming requires further specialisation, market-wise. Thus, there is the need for local experts in the culture, and language of the place. Words require context to get meaning, therefore, just translating a text in another language won’t cut it, as the locals might have another meaning for that word, and therefore, a local needs to work with the text in full knowledge of the cultural implications and colours associated with the words used. Getting the Content game right is critical.

When Social Means Business. Facebook made the social paradigm a business paradigm. Before Facebook came along, very few people made good money out of Social Networks – and that was almost exclusive to the owner of the platform, not third party developers or partners. Facebook changed this altogether. Now, third party developers, think Zynga and PlayFish here – both of them made hundreds of Millions in the process – leveraged the platform to their advantage, and Zynga is growing faster than Facebook itself!

It all starts with Design… Design is what sells it. In many ways the user interface, and most of all the user experience when navigating your site, when reading, when ineracting with the content, and the ‘call to action’, even if that means clicking on a banner – is critical. The professional, fresh, and clean feel of a good designed website, Blog, Forum, Community site, or whatever an affiliate chooses to work from, plays a critical role. Design is essential to branding. It is what sticks in the mind of the visitor, to come for more (this in the context that the finds value in the site, as design alone won’t cut it). Market Handle is perfectly positioned to provide all the services to affiliates, be it starters or super affiliates all the above services to help them build their brand and maintain their position, once they reach their targets. From the design stage, up to Mobile channel management. In Mobile we can help with Application Development (on every platform imaginable) and Mobile Affiliate Marketing (we can reach up to 100 Million potential customers in over 80 countries worldwide).

As stated above, it is all about getting into the conversation. Affiliates need to get into the

It is always about finding the right partners in business

conversation about their brand, about the verticals

– and we know well what it takes to build brands online

they push to their visitors – say poker – and about

that convert well, and gets customers to come for more.

www.iGBAffiliate.com

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Web Design Services

Market Handle

Our team specialises in different areas of the marketing industry. From solution-finding consultants to story-telling creatives, MarketHandle’s primary role is to build proactive brands. We create targeted business exposure and deliver upon your marketing needs with quality at the core. Your campaign’s success will be underpinned by our passionate commitment to a collaborative approach, and the dynamic networking made possible by MarketHandle’s multi-talented team. Through our combined abilities, we develop unique solutions that engage consumers and influence behaviour. We are committed to your Brand! Contact: T: +356 2013 4000 E: info@markethandle.com www.markethandle.com

Moniker.com

Comprised of Moniker® and SnapNames®, Oversee’s Aftermarket and Registrar Division offers businesses and investors an array of services for domain name registration, acquisition, management and brokerage services. A top ten registrar, Moniker introduced the live domain name auction concept. SnapNames operates the largest auction of expired and deleting domain names - providing exclusive first access to the world’s most valuable names every day. For more information, visit www.moniker.com and www.snapnames.com. Moniker.com 20 SW. 27th Avenue, Suite 201 Pompano Beach, FL 30069 Toll-free in the U.S. and Canada: T: 1-800-688-6311 Outside the U.S. and Canada: T: 1-954-861-3500 E: sales@moniker.com

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Jack Media

Banoop - web design

Banoop offers a fresh approach to shaping the future of your website and delivery an easy to use, customisable way to become part of the ever growing world of online marketing. Be it a website to promote your company, updating an old brand or starting your own personal site, Banoop will provide original, affordable designs tailored to suit you and your visitors needs. We always aim to provide a personal touch and support, and strive to provide sites which promote usability and the highest standards in the web using modern open source technologies. If you have any queries or just want to know more of what we are all about then check out www.banoop.com or feel free to email us. Contact: Simon Cross, Web Developer E: info@banoop.com

Jack Media is a full service media agency that specializes in the online gambling sector, working with many big name clients to ensure that their media campaigns are run effectively. We provide a whole range of services in the UK, Europe and further afield including Media planning and buying (online, print, TV, cinema, outdoor, exchange, mobile), Paid Search Marketing (PPC), Affiliate marketing, Creative production. Contact: E: info@jackmedialondon.com T: 0208 946 9100 Ask for Emmie or Ed

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www.fivesite.co.uk

We are an independent, established and growing team with a passion for marketing and a passion for the web. From inception a decade ago, our mix of creative, strategic and technical specialists has made us the long term partner of choice in so many industries, such as: • Consumer brands – big players like Discovery and Weetabix • Distribution – household names such as Marley and Computer 2000 • Air transport – no less than 22 airports, including London Luton, Cardiff and Belfast International • Construction – names like Balfour Beatty, the UK’s largest construction company • Education – with more than 20 academies T: +44 (0) 1234 292 222 E: us@fivesite.co.uk www.fivesite.co.uk

www.iGBAffiliate.com Marketplace 11 | 5


Index

5site................................................................................................................................................................................................................................................................................... 142 Affiliate Club...................................................................................................................................................................................................................................82, 112, 113 Affiliate Guard Dog............................................................................................................................................................................................................................................ 42 Affiliates United.........................................................................................................................................................................2-3, 45, 69, 75, 106, 123, 130 Alderney.......................................................................................................................................................................................................................................................................... 46 AllinTranslations.com...................................................................................................................................................................................................................................... 85 Altex Marketing...................................................................................................................................................................................................................................................... 87 Association of British Bookmakers................................................................................................................................................................................................ 42 banoop.......................................................................................................................................................................................................................................................................... 142 bet365.............................................................................................................................................................................................................67, 74, 109, 121, 130, 131 Betfair.................................................................................................................................................................................................. 32, 70, 71, 72-73, 76, 109, 132 BetOnline...........................................................................................................................................................................................................................................78, 136, 146 BetOnMarkets.......................................................................................................................................................................................................................................................... 65 BGRoom.com........................................................................................................................................................................................................................................................ 123 Big Mouth Media.............................................................................................................................................................................................................................................. 117 bodog................................................................................................................................................................................................................................................................................. 55 bwin................................................................................................................................................................................................ 8-9, 18-19, 32, 74, 106, 121, 128 Casino Affiliate Programs............................................................................................................................................................................................................... 42, 43 Cetnrebet.com...................................................................................................................................................................................80, 109, 133, 134, 144-145 Chance Affiliates............................................................................................................................................................................................................................................... 137 Chili Casino.................................................................................................................................................................................................................................................................. 75 ChiliPoker................................................................................................................................................................................................................................................................... 110 ComeOn!................................................................................................................................................................................................................................................ 12, 83, 110 Communicator Corp........................................................................................................................................................................................................................................ 87 coral.co.uk................................................................................................................................................................................................................................................................. 134 Costa Rica....................................................................................................................................................................................................................................................................... 47 Counting House..................................................................................................................................................................................................................................................... 99 CSB Group..................................................................................................................................................................................................................................................................... 96 DirectEbanking.com.................................................................................................................................................................................................................................... 101 Dragonfish.................................................................................................................................................................................................................................67, 68, 76, 110 eCOGRA............................................................................................................................................................................................................................................................................ 42 EGBA..................................................................................................................................................................................................................................................................................... 42 EGO............................................................................................................................................................................................................................................................65, 112, 123 Endeavour................................................................................................................................................................................................................................................................. 101 EntroPay.............................................................................................................................................................................................................................................................99, 100 eToro Affiliate................................................................................................................................................................................................................................................. 32, 91 EU Casino....................................................................................................................................................................................................................................................................... 83 Euro Partners...................................................................................................................................................................................................................... 79, 82, 110, 136 Everest Affiliates.................................................................................................................................................................................................................................................... 32 extrabet.com......................................................................................................................................................................................................................................................... 130 Fire & Ice........................................................................................................................................................................................................................................................................... 89 First Cagayan............................................................................................................................................................................................................................................................. 48 Forex Cash..................................................................................................................................................................................................................................................................... 91 ForexYard........................................................................................................................................................................................................................................................................ 91 Fortune Affiliates.................................................................................................................................................................................................................................................. 75 Frontroom.......................................................................................................................................................................................................................................................... 60, 61 Gala Bingo..................................................................................................................................................................................................................................................................... 67 Gala Casinos............................................................................................................................................................................................................................................................... 78 Gala Coral....................................................................................................................................................................................................................................4, 33, 108, 122 GamCare.......................................................................................................................................................................................................................................................................... 44 GameOn Affiliates.................................................................................................................................................................................................................................83, 115 GameOn Marketing.......................................................................................................................................................................................................................................... 62 Genesys Affiliates................................................................................................................................................................................................................................................. 83 Gibraltar........................................................................................................................................................................................................................................................................... 49 Global Digital Markets................................................................................................................................................................................................................................... 62 Global Translation Services..................................................................................................................................................................................................................... 85 GPWA.....................................................................................................................................................................................................................................................................44, 116

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Index

Grande Vegas Affiliates................................................................................................................................................................................................................................. 81 Guru Revenue........................................................................................................................................................................................................................................................... 80 Hollywood Sportsbook............................................................................................................................................................................................................................ 128 iGB Super Show............................................................................................................................................................................................................................................ 30-31 IGC........................................................................................................................................................................................................................................................................................... 44 Income Access............................................................................................................................................... 10-11, 13-15, 16-17, 65, 69, 87, 91, 119 Iniital Rewards.......................................................................................................................................................................................................................................................... 62 Intercash...................................................................................................................................................................................................................................................................... 101 InterCasino.....................................................................................................................................................................................................................................................76, 105 InterPoker.................................................................................................................................................................................................................................................... 105, 111 Intertops..................................................................................................................................................................................................................... 33, 75, 106, 130, 135 Isle of Man..................................................................................................................................................................................................................................................................... 50 Jack Media......................................................................................................................................................................................................................................................62, 142 Jackpot Capital....................................................................................................................................................................................................................................................... 75 Kahnawake................................................................................................................................................................................................................................................................... 51 Latitude........................................................................................................................................................................................................................................................................ 117 Lyceum Media...........................................................................................................................................................................................................................60, 63, 89, 97 Malta..................................................................................................................................................................................................................................................................................... 52 Maria Parnters.......................................................................................................................................................................................................................................................... 69 Market Handle.............................................................................................................62, 84, 85, 86, 87, 114, 115, 138, 139, 140-141, 142 McBoom...................................................................................................................................................................................... 56, 57, 58-59, 60, 115, 119, 143 mediaskunkworks.com.............................................................................................................................................................................................................. 117, 119 Moneybookers........................................................................................................................................................................................................................................................ 99 Moniker.com & SnapNames.com........................................................................................85, 92, 93, 94-95, 96, 115, 119, 142, 152 NeoGames......................................................................................................................................................................................................................................................... 33, 65 Neovia Financial.................................................................................................................................................................................................................................................... 99 NetGame Services.................................................................................................................................................................................................................................... 85, 96 Netherlands Anitlles........................................................................................................................................................................................................................................ 53 Offsidebet.................................................................................................................................................................................................................................................................. 137 Paddy Power.............................................................................................................................................................................................................................................................. 65 PartnerLogic....................................................................................................................................................................................................... 77, 102, 103, 104-105 PKR...................................................................................................................................................................................................................................................................................... 106 Poker in the Park................................................................................................................................................................................................................................................... 89 Poker Pod..................................................................................................................................................................................................................................................... 107, 111 RedKings.com....................................................................................................................................................................................................................................................... 112 Rich Club Affiliates............................................................................................................................................................................................................................................. 81 Rummy Royal........................................................................................................................................................................................................................................................ 122 Slotland Affiliates................................................................................................................................................................................................................................................. 80 Slots ‘N’ Games......................................................................................................................................................................................................................................................... 83 Spice Your Net.......................................................................................................................................................................................................................................................... 85 Sportingbet............................................................................................................................................................................................................................................................. 132 Stan James........................................................................................................................................................................................................... 74, 111, 121, 129, 132 Star Partner.................................................................................................................................................................................................................................................................. 78 StarGames....................................................................................................................................................................................................................35, 69, 82, 108, 122 Tasmania......................................................................................................................................................................................................................................................................... 54 The Remote Gambling Association.............................................................................................................................................................................................. 44 The UK Gambling Commission.......................................................................................................................................................................................................... 44 Tipico............................................................................................................................................................................................................................................................................... 137 totesport..................................................................................................................................................................................................................................................................... 136 ValueChecker........................................................................................................................................................................................................................................................ 134 Victor Chandler.........................................................................................................................................................................................................................................34, 137 Victory Poker.............................................................................................................................................................................................................................................................. 34 VIP Casino...................................................................................................................................................................................................................................................................... 81 Virgin Games..................................................................................................................................................................................................................................... 34, 69, 123 VirtualNeo................................................................................................................................................................................................................................................................. 137 Wingate Affiliates................................................................................................................................................................................................................................................. 75 youwin.com............................................................................................................................................................................81, 108, 124, 125, 126-127, 128

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iGB Affiliate Directory 2011