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DELEGATE GUIDE AMSTERDAM 2013 Located at the iGaming Super Show

SHOWS IN ONE LOCATION

Betting

BeTS Trends &

Strategies

In association with

Logo

&

Logo with strapline (varies according to context)

mGAMING SUMMIT Strategies for mastering mobile gambling

blue color #2F3675 blue RGB: 47R 54G 117YB blue CMYK: 97C 93M 23Y 10K


THE COMPLETE SOLUTION TO ALL YOUR GAMING NEEDS PLAYTECH PROVIDES A FULL RANGE OF PRODUCTS & SERVICES ACROSS ALL PLATFORMS


BUSINESS ZONE

T

hank you for attending the seven conferences and exhibition that

Contents

make up the iGaming Super Show.

As the industry develops and encompasses more disciplines, our new concept is to provide a one-stop solution by hosting multiple conferences, simultaneously, at a single location. As you will see over the next few days, each individual conference is focused on a specific vertical of the iGaming sector, while our exhibition allows operators and suppliers a showcase and meeting place that ties all members of the industry together.

Exhibitor list

The concept came from our attendee feedback that informed us that with so many conferences at so many different locations, staff and managers were spending too much time away from the office. By co-locating several shows concurrently, we hope we have addressed this issue and provided your business efficiencies on flights and hotel stays.

Schedule - Wednesday

For our exhibitors, I hope we have been able to reduce the costs associated with erecting and hosting your booths by bringing multiple shows to one exhibition floor. We also hope that you take advantage of your new access to the wide variety of stakeholders provided by the seven associated conferences.

Floorplan Thank you to our sponsors At a glance Who’s Who Exhibitors and Sponsors iGaming 4 Business iGaming Executive Conference BeTs Schedule - Thursday iGaming 4 Business PRiME mGaming & Social Gambling Summit Super Show floor plan

4 5 6 9 10 14 24 24 26 28 30 30 32 34 36

Welcome to the largest iGaming show to date. You are one of 4,000 expected attendees and I hope we have heard your requests and addressed them in a way that makes the Super Show concept the most effective and efficient use of your time and resources. Michael Caselli Founder, iGaming Business Ltd

3


FLOOR PLAN & EXHIBITOR LIST

4

Actual Gaming B10

iGaming Business B9

Bettingjobs.com A7

iGamingCalendar D7

BettingPromotion A9

INTERSOG C5

Blueclaw A6

Jumio B4

Bluff Europe D7

Kontagent A4

BOA Elite D5

Lyceum Media D7

Call Credit Group D2

Media Skunk Works LTD Sponsor

Chetu, Inc. A15

MePIN / Meontrust Inc A16

Clash Group D8

Oban Multilingual A3

Continent 8 Technologies B6

Oddslife Limited B3

Correlsense B5

Optimove C7

Counting House Ltd C1

PayPoint.net Sponsor

Equity Poker Network D4

Plus-Five Gaming Ltd B7

Ever Adventure C4

Racing Post B12

EveryMatrix B11

Safenames Ltd D9

Ezugi B1

SpotOption D5

GamCare B14

Tech Financials C10

Get Verified C2

Thomson Reuters B13

GLI Europe BV D10

TRADOLOGIC B2

Global Gaming Expo (G2E) A11

Unity Technologies C3

Happy Affiliates D1

White Hat Gaming C12


10

BUSINESS ZONE Key iGaming Affiliate Zone stands

Food

iGaming Business Zone stands Conference rooms

Toilets

Refreshment areas

Seating areas

Bars

E14

D18 D20 D21

D16

D12 D11

8 D9

D10

D8

D7

D5

C12

B14

B12

C10

B13

B11

C7

B10

B7

C5

B9 B5

1 D1

D2

C3

D3

D4

C1

C4

C2

A7

A9

MR1 MR2 MR3 MR4 MR5 MR6

Conference Room 4

B6

B2

B4

B1

B3

Conference Room 3 A3

A6

A15

A4

A5

A11

A16

Business VIP Lounge

MR7 MR8 MR9 MR10 MR11 MR12

iGaming Business Zone Entrance

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THANK YOU TO OUR SPONSORS Official Magazine Sponsor

blue color #2F3675 blue RGB: 47R 54G 117YB blue CMYK: 97C 93M 23Y 10K

iGaming Executive Summit & Water Sponsor

Bronze Sponsor

iGaming Executive Summit Sponsor

Bar Sponsor

SEO Learning Clinic Sponsor

Social & Mobile Gaming Analytics Clinic Sponsor

SEO, Social, PPC & Web Development

Badge Wristband & Lanyard Sponsor

Conversion Learning Clinic Sponsor

6

Registration Sponsor


Your safest bet in online payments Lead the way in online gaming Next-generation processing solutions to keep you ahead of the game Reduce costs & increase efficiencies Free up internal resource and reduce the overheads associated with securing your site Minimise risks, maximise revenue Minimise fraud and increase revenue with FraudGuard’s comprehensive Rules Engine

Arrange a consultation gaming@paypoint.net +44 (0) 800 810 0138 www.paypoint.net Part of the PayPoint Group


BUSINESS ZONE

AT A GLANCE

WEDNESDAY 09.30

iGaming Super Show & Amsterdam Affiliate Conference opens

10.00

• • • •

15.00

Complimentary Bar opens

18.00

Show closes

20.30

Official Networking Party

iGaming 4 Business Conference starts Executive Conference starts BeTs Conference starts Amsterdam Affiliate Conference starts

Panama, Oostelijke Handelskade 4, 1019 BM Amsterdam

THURSDAY 9:30

iGaming Super Show & Amsterdam Afilliate Conference opens

10.00

• •

PRiME Conference starts mGaming & Social Gambling Conference starts

10.30

Amsterdam Affiliate Conference starts

11.00

iGaming 4 Business Conference starts

15.00

Complimentary Bar opens

18.00

Show closes

20.30

Official Networking Party

Majestic and Europub, Dam Square 3-7, 1012 JS Amsterdam

9


WHO’S WHO?

L

ooking for a specific exhibitor? Have you arranged a meeting and you’re not sure of their details or who they are? Use our Who’s Who list to find the right contact for your business.

MEET THE EXHIBITORS Actual Gaming

Chetu, Inc.

B10 Gordon Clark gordonaclark@yahoo.co.uk

A15 Joe Maltese Sales@Chetu.com

Bettingjobs.com

Clash Group

A7 Fiona Hickey fiona@bettingjobs.com

D8 Dominic Yacoubian Dominic.Yacoubian@ClashGroup.com

BettingPromotion

Continent 8 Technologies

A9 Richard Hogg rh@bettingpromotion.com

B6 Sales sales@continent8.com

Blueclaw

Correlsense

A6 John Ward john.ward@blueclaw.co.uk

B5 Oren Elias orene@correlsense.com

Bluff Europe

Counting House Ltd

D7 Ed Whittington ed@lyceumpublishing.com

C1 Paul Davis paul@countinghouseltd.com

BOA Elite

EveryMatrix

D5 Dov Diamond Dov@boaelite.com

B11 Nick Hill nh@everymatrix.com

CamCare

Ezugi

B14 Stella Dalton stella.dalton@gamcare.org.uk

10

B1 Kfir Kugler kk@ezugi.com


BUSINESS ZONE GLI Europe BV

Oban Multilingual

D10 Martin Britton M.Britton@gaminglabs.com

A3 Jon Murphy jonmurphy@obanmultilingual.com

Global Gaming Expo (G2E)

Oddslife Limited

A11 Todd Sheahan tsheahan@globalgamingexpo.com

B3 Rasmus Sojmark rs@oddslife.com

Happy Affiliates

Optimove

D1 Thomas Kalman info@happyaffiliates.net

C7 Tamar Sloustcher tamar_s@optimove.com

iGaming Business

PayPoint.net

B9 Ian Larcombe Ian@igamingbusiness.com

Sponsor Chris Smart gaming@paypoint.net

iGamingCalendar

Plus-Five Gaming Ltd

D7 Jodie Thind jodie@lyceummedia.com

B7 Pat Jane pat@aliquantum-gaming.com

INTERSOG

Racing Post

C5 Sergey Danilyk sdanilyk@intersog.com

B12 Kevan Moretti Kevan.moretti@racingpost.biz

Lyceum Media

Safenames Ltd

D7 Jodie Thind jodie@lyceummedia.com

D9 Gavin Mills gavin.mills@safenames.net

Media Skunk Works LTD

SpotOption

Sponsor Paul Reilly paul@mediaskunkworks.com

D5 Ran Amiran Ran@spotoption.com

MePIN / Meontrust Inc

This Week in Gambling

A16 Markku Mehtala markku.mehtala@meontrust.com

Media Partner J Todd Jtodd@ThisWeekInGambling.com

11


WHO’S WHO?

12

Thomson Reuters

White Hat Gaming

B13 Kartik Bhatt kartik.bhatt@thomsonreuters.com

C12 Maxwell Wright max.wright@whitehatgaming.com

TRADOLOGIC

Williams Interactive

B2 Ilan Tzorya ilan@tradologic.com

Sponsor Orrin Edidin Oedidin@Williamsinteractive.com

Unity Technologies

WorldPay

C3 Ngozi Watts ngozi@unity3d.com

Media Partner Steffan Jones steffan.jones@worldpay.com


EXHIBITORS & SPONSORS

T

hank you to all our exhibitors and sponsors for supporting the iGaming Super Show. If you wish to follow-up with any of them during or after the show, their details can be found below.

BUSINESS ZONE EXHIBITORS & SPONSORS Actual Gaming Ltd Stand B10 Les Hamelins, Rue du Catillion, St Peters Guernsey, GY7 9HF Tel. +44 7973516985 | www.actualgaming.com Actual Gaming provides technology for real bricks and mortar casinos to stream their own live tables to the online world. We can supply operators Actual games broadcast as they happen, from Actual casinos. AG has a simple API integration platform that can easily integrate our live games to online operators.

Bettingjobs.com Stand A7 2 Orbital Court, Peel Park, East Kilbride, G745PH Tel. +44 (0) 1355588988 | www.bettingjobs.com

Party r o Spons

Bettingjobs.com is the premier iGaming recruitment consultancy. Celebrating our 10th year, our success comes from a passion and comprehensive understanding of our clients and their needs. Working with the largest, most influential companies in the industry through to start-ups, our approach is tailored to each recruitment project catering to our client’s particular requirements.

BettingPromotion Stand A9 Betting Promotion Ltd, 3rd Floor, Regional Building, M.A. Vassalli Road, Msida, Malta Tel. (+44) 7720 446637 | www.bettingpromotion.com

Party r o Spons

BETTINGPROMOTION makes markets, manages risk and provides liquidity for bookmakers and betting exchanges. Actively trading in sports since 2003, BettingPromotion have a proven track record providing a tailored service of bespoke prices at any specified margin. Betting Promotion creates thousands of markets for sporting events both pre-live and live.

Blueclaw Stand A6 | SEO Learning Clinic Sponsor SEO, Social, PPC & Web Development

46 The Calls, Leeds, LS2 7EY Tel. +44 (0) 113 2343300 | www.blueclawsearch.co.uk

SEO g in e L arn ic n i l C or Spons

At Blueclaw we combine SEO, PPC and Social Media Marketing to deliver campaigns that build online visibility and customers. Our experience in iGaming spans major national and international operators and affiliates; including sportsbook, slots and casino - as well as a number of B2B providers in the space.

Bluff Europe Stand D7 3-7 Temple Avenue, London, EC4Y 0HP Tel. +44 (0) 2075839242 | www.bluffeurope.com Bluff Europe is Europe’s largest consumer poker magazine with 50,000 readers in the UK and Ireland. Working with over a dozen poker leagues and in the majority of casino card rooms, Bluff Europe is the only magazine that gets into the player’s hands each and every month.

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BUSINESS ZONE BOA Elite Stand D5 Shoham St, Ramat Gan, Israel, 52500 Tel. +972 3 574 8148 | www.boaelite.com BOA Elite (Binary Options Affiliates Elite) is a team of experienced internet marketers, with solid, reliable technology to offer affiliates the ultimate Binary Options Affiliate program. Powered and backed by SpotOption, BOA Elite offers affiliates access to the widest selection of SpotOption binary brands through a single program and the confidence to know they are working with the best.

Chetu, Inc. Stand A15 3350 SW 148th Avenue, Suite 204, Miramar, FL 33027, 33027 Tel. (954) 342-5676 | http://chetu.com/i_gaming.html Delivering World-Class IT Solutions

Headquartered in Florida, Chetu is a global provider of high quality and cost-effective IT Services. Chetu is an onshore company that provides value-added offshore outsourcing solutions. Chetu has been doing Custom Software Development for companies in Europe & Asia for over 13 years. Chetu services a variety of industries including Online Gaming, Sweepstakes & Lotto.

Clash Group Stand D8 Centre Point 18th Floor, 101 New Oxford Street, London, WC1A 1DB Tel. 020 7290 0380 | www.clashgroup.com Clash Group is a full service digital performance media company offering targeted advertising services in mobile and digital markets. Clash comprises Clash Mobile, a direct response company delivering premium traffic through a mobile DSP and Impact-Mobi, the first mobile affiliate network, combined with Clash Media, a performance-based online marketing company.

Continent 8 Technologies Stand B6 Continent 8 House, Pulrose Road, Douglas, IM2 1AL Tel. +44 1624 694625 | www.continent8.com Continent 8 Technologies provides state-of-the-art co-location, managed hosting and network services to the eGaming industry. Customers benefit from our investment in skilled specialists, advanced data centres and high quality networks. Continent 8 has facilities around the world, including Isle of Man, London, Paris, Dublin, Malta, Guernsey, Gibraltar, Singapore and Montreal.

Correlsense Stand B5 111 Speen Street, Suite 306, Framingham, MA, 1701, Tel. 508.318.6488 | www.correlsense.com Correlsense provides software tools that help online gaming firms provide real-time, proactive customer service and ultimately increase their lifetime value. The flagship product SharePath collects real-time data on 100% of players which allows customer service reps to provide immediate help when there is a site issue that affects bettors.

Counting House Ltd Stand C1 | Bronze Sponsor Shannon Airport House, SFZ, County Clare, IRELAND Tel. 353 86 825 4709 | www.countinghouseltd.com

e Bronzor s n o p S

Counting House offers cutting edge inbound and outbound payment solutions that can extend your reach to major and developing markets worldwide. Multi-currency card processing and EFT / bank transfer collection facilities make it easier for players to pay. Sending timely local-currency payouts via Counting House will entice players to stay.

15


EXHIBITORS & SPONSORS EveryMatrix Stand B11 70 Clifton Street, London, United Kingdom, EC2A4HB Tel. (+44) 2086179396 | www.everymatrix.com EveryMatrix provides independent solutions to the iGaming industry: OddsMatrix – an award-winning fully managed sportsbook solution, GamMatrix – a highly flexible gaming management and payment processing platform, Casino Engine – a unified solution with 10+ top casino vendors, including joint bonusing, lobby and more, and PartnerMatrix – a banner management and affiliate marketing system.

Ezugi Stand B1 23 Van Engelenweg, Willemstad, CuraçaoNetherland, Antilles www.ezugi.com A private company established in Curacao with a gaming license from the Curacao eGaming Licensing Authority, Ezugi is the next generation of live dealer casino using a platform that adds a layer of interactivity to the online video, including their ‘Vidget’ product. Vidget is a video related widget, which adds a totally new dimension to the live dealer experience and player engagement. Adding this interactivity makes Ezugi the ultimate solution for live dealer casino engagement, interaction and monetisation.

GamCare Stand B14 2nd Floor, 7-11 St John’s Hill, London, UK, SW11 1TR Tel. 0207 801 7000 | www.gamcare.org.uk/www.gamcaretradeservices.com GamCare is the leading provider of advice and support for the prevention and treatment of problem gambling. GamCare offers its expertise to the gambling industry through Social Responsibility Training and GamCare Certification. For more information please contact stella.dalton@gamcare.org.uk or visit www.gamcaretradeservices.com. Protect your players, support your staff, protect your business.

GLI Europe BV Stand D10 Satellietbaan 12, MH Hillegom, The Netherlands, 2181 Tel. +31 (0) 252 529 838 | www.gaminglabs.com For nearly 25 years, Gaming Laboratories International (GLI) has been the world leader in providing independent testing, inspection and certification services to the land-based gaming, legal iGaming, wagering and lottery industries. GLI has 750 employees in 20 lab locations serving 455 jurisdictions. Its GLI-19 iGaming Standard is an industry benchmark.

Global Gaming Expo (G2E) Stand A11 383 Main Ave, Norwalk, CT 06851, USA, 6851 Tel. 203-840-5397 | www.globalgamingexpo.com G2E (September 24-26, 2013), the premier event for the global casino-entertainment industry, gives you the latest information and unparalleled networking in the industry. Features a complete view of the industry with highlights including iGaming Zone, sponsored by iGaming Business Magazine, iGaming Congress, and iGaming Conference Track to track the trends.

Happy Affiliates Stand D1

Affiliates

Kempfstr. 27, Klagenfurt, Austria, 9020 Tel. 0043 463 500 995/Service-Hotline. 0049 700 10 30 1000 | www.happyaffiliates.net HappyAffiliates.net is a new affiliate-network that provides access to offshore and inshore regulated online and offline casino-products.

16


iGAMING IS THE

NEW FRONTIER.

RIDE INTO THE

FUTURE AT G2E. SEPTEMBER 23-26, 2013 THE SANDS EXPO & CONVENTION CENTER | LAS VEGAS, NEVADA EXHIBITS: SEPTEMBER 24-26 • CONFERENCES: SEPTEMBER 23-26

WE’VE CROSSED THE DIGITAL DIVIDE AND THERE’S NO TURNING BACK: BE PREPARED TO TAKE ON iGAMING. G2E’s hard-hitting strategies, essential education and unparalleled networking arm you with advantageous insight as you navigate through the iGaming landscape. Come to G2E to get the powerful edge you need to take the future by storm. For more information and to register: www.globalgamingexpo.com/ad


EXHIBITORS & SPONSORS iGaming Business Stand B9 | Official Magazine sponsor iGaming Business, 33-41 Dallington Street, London, EC1V 0BB Tel: +44 207 954 37412 | www.igamingbusiness.com

al Offici ine z a g a M or Spons

iGaming Business has been involved in the iGaming sector for over 10 years. We specialise in providing high level information to the iGaming sector through magazines, events, websites and intelligent reports. With over 25,000 executives regularly reading our information off-line and 75,000 online we are the biggest publishing company within the sector. In recognition of our achievements we were recently awarded Industry Publication of the Year at the IGA Awards.

iGamingCalendar Stand D7 3-7 Temple Avenue, London, UK, EC4Y 0HP Tel. +44 (0) 7932440157 | www.igamingcalendar.com iGamingCalendar.com is a free, simplified online directory and APP listing ALL iGaming, Landbased Gambling, Lottery conferences, tradeshows, socials, seminars worldwide. Receive weekly event updates and add any event directly to your personal calendar. Free APP available to download from the iTunes and Google Play APP Stores.

INTERSOG Stand C5 125 Jefferson St. 2010 Chicago, Illinois 60661 United States | 375 Water St. Vancouver, BC V6B 5C6, Canada | 18 Govorova St. Odessa, 65009 Ukraine | 42/44 Shovkovychna St. Kiev, 01601 Ukraine, 60661 Tel. +1 773 305 0885 | http://intersog.com/ Intersog is a mobile apps and games developer with 200+ social games and native apps in Apple App Store, 75+ in Google Play, 10,000,000+ downloads. Our specialties include augmented reality, gamification, html5 and responsive design, retail / mCommerce, social network integration, mobile branding, graphic design, NFC, etc.

Kontagent Stand A4 | Social & Mobile Gaming Analytics Learning Clinic Sponsor

l& Socia ile Mob ng Kontagent, the leading mobile customer intelligence solution, empowers companies to translate Gami tics ly A customer behavioral data into memorable mobile user experiences. Its kSuite platform, built specifically for mobile, has helped thousands of npaonsor S

www.kontagent.com

businesses analyze and use their data to grow and dominate in their industries.

Lyceum Media Stand D7 3-7 Temple Avenue, London, UK, EC4Y 0HP Tel. +44 (0) 7932440157 | www.lyceummedia.com Lyceum Media is a full service public relations firm working exclusively in iGaming since 2002. Lyceum brings its clients the benefit of an unparalleled understanding of the sector, its key players and its traditional and online media channels. Count on our Experience and Contacts!

Media Skunk Works LTD Badge, Wristband & Lanyard Sponsor IT Centre, Innovation Way,York Science Park, University of York,YO10 5NP +44 (0)1904 236 234 | www.mediaskunkworks.com

Badge nd ba Wrist yard n a L & nsor Spo

Media Skunk Works - karma-neutral innovation laboratory based at the University of York, specialising in SEO, large-scale link building and outreach for the iGaming Industry. Founded by Paul Reilly, the SEO’s SEO and John Anderson. “We offset our karma by enriching people’s lives in innovative & positive ways.

18


Success in casino-style social gaming

16 November 2013 Dexter House London, EC3N 4QN

Social Gambling Conference The first conference dedicated to casino-style social games is here! iGaming Business have organised the conference, hosting the innovators of social gaming and the giants of online gambling.

The Social Gambling Conference 2013 will be covering the following topics:  The Law of the Land: Games or Gambling  Regulating Casino-Style Social Games: The Big Debate  How to Measure Success in Social Gambling  The Real Social Economy and Making the Next Billion  Friendzy: Changing the Game  Big Casino’s interest in Social Games  Monetization through Mobile  CEO Panel: Visions of the Future This must-attend event is for anyone with interest in social gaming, the online gambling space, and the intersection and opportunities between the two. For more information or to register for the event please visit www.SocialGamblingConference.com or call +44 (0) 20 7954 3489


EXHIBITORS & SPONSORS MePIN / Meontrust Inc Stand A16 Kaarnatie 22, Oulu, Finland, 90530 Tel. +358 44 7046130 | www.mepin.com MePIN online and mobile solution provides real-money gaming operators security and end-user convenience. MePIN secures the services against password phishing and hacking while helping end-users with their password hassle. MePIN enhances the players’ trust and keeps them coming back.

Oban Multilingual Stand A3 | Conversion Learning Clinic Sponsor 2nd Floor West, Lees House, 21 Dyke Road, Brighton, BN1 3FE, UK Tel. +44 (0) 1273 704434 | www.obanmultilingual.com

rsion Convening r a Established in 2002, we’re now one of the world’s leading multilingual search agencies. We operate LeClinic globally in more than 30 markets, optimising our client campaigns to markets and people – not just Sponsor

languages. We specialise in bespoke localised digital marketing strategies worldwide - because one size does not fit all markets.

oddslife Stand B3 22 Glendarvon Street, SW15 1JS Tel. 7890495353 | www.oddslife.biz Oddslife is the first and only company to enter local markets with a social gambling and prediction network that provides local users with a unique opportunity to play in both local and international sports betting themed tournaments. Oddslife whitelabels its software and network to media companies with access to millions of users interested and passionate about sports and betting.

Optimove Stand C7 18 Ben Avigdor St, Tel Aviv 61570, Israel Tel. +972-3-6724546 | www.optimove.com Optimove customer retention software helps iGaming operators maximize the impact of every marketing campaign to convert more players, increase player spend and reduce churn. By accurately predicting player response to the various marketing campaigns available, the software recommends the most effective campaigns, at every stage of the customer lifecycle.

PayPoint.net | Registration Sponsor 1 Finsbury Square, London, EC2A 1AE Tel. (0)800 810 0138 | www.paypoint.net PayPoint.net has over 10 years’ experience in gaming, supporting many of the largest operators in

ration Regist nsor Spo

Europe, simplifying their payment processes and ensuring optimal acceptance. A leader in bespoke blue color #2F3675 payments and 47R risk management blue RGB: 54G 117YB services, PayPoint.net specialises in helping businesses overcome operational challenges through dedicated nextgeneration processing solutions and enhanced support. blue CMYK: 97C 93M 23Y 10K

Playtech | iGaming Executive Conference & Water Sponsor

ec ing Ex iGam ference n o Playtech develops unified software platforms and content for the online and land-based gaming C & Water industry, together with providing a range of ancillary services such as marketing, hosting and CRM Sponsor

services. Founded in 1999, Playtech is listed on the London Stock Exchange’s Main Market and has over 2,700 employees located in nine countries.

20


ion ng ic nsor

ration nsor

g Exec rence Water onsor

BUSINESS ZONE Plus-Five Gaming Ltd Stand B7 G3 Arena Business Centre, Holyrood Close, Poole, Dorset, BH17 7FJ Tel. 08435 326448 | www.plus-five.com Plus-Five Gaming is a UK based white-label casino provider with a Class 1 Malta LGA Licence, offering a cost-effective way to enter the world of Online Gaming. Powered by the AliQuantum-Gaming platform, Plus-Five Gaming offers fully branded and customised mobile and Internet gaming sites with Payment Processing and Customer Services.

Racing Post Stand B12 | BeTs Conference Sponsor 23rd Floor, One Canada Square, Canary Wharf, London, UK, E14 5AP Tel. +44 (0) 2072932282 | www.racingpost.biz

BeTs ce ren Confensor Spo

Racing Post is the renowned market-leading provider of racing information in Europe. Racing Post B2B services offer editorial and data content for horse racing, greyhound and sport for operators to integrate into their web and mobile products. Further detail can be seen at racingpost.biz – also Racing Post drives affiliate relationships through its consumer website at racingpost.com.

Safenames Ltd Stand D9 Safenames House, Sunrise Parkway, Linford Wood, Milton Keynes, MK14 6LS Tel. +44 (0)1908200022 | www.safenames.net Safenames is a leading global domain name registration company that specialises in corporate domain portfolio management and online trademark protection. Our suite of customisable products, along with our expert support teams, empower your legal, operations and/or marketing departments to efficiently manage and protect your domain names, trademarks and online brand.

SpotOption Stand D5 Shoam 3, Ramat Gan, Israel, 52500 Tel. 35724022455 | www.spotoption.com SpotOption, established by financial and development experts in 2008, provides a complete solution for those looking to offer a Binary Options platform to traders and internet surfers. The White Label program guarantees high profits with minimal work on the operator’s side, answering the needs of every aspect involved in running an online trading operation.

This Week in Gambling Las Vegas, Nevada, USA, 89101 Tel. 1.702.577.2702 | www.ThisWeekInGambling.com This Week in Gambling is so much more than a video! We stream industry content 24 hours a day with original programming, interviews, entertainment and features from our partners at SBR, Poker Affiliate Listings and Casinomeister. Filmed at trade shows, events and the streets of Las Vegas!

Thomson Reuters B13 Vintners Place, 68 Upper Thames Street, London, EC4V 3BJ Tel. 0044207 429 9283 / 00447917 152139 | http://accelus.thomsonreuters.com/ THOMSON REUTERS ACCELUS™ | Thomson Reuters Governance, Risk and Compliance (GRC) business unit provides comprehensive solutions that connect our customers’ business to the everchanging regulatory environment. The Accelus suite of products provides powerful tools and information that enable proactive insights, dynamic connections, and informed choices that drive overall business performance.

21


EXHIBITORS & SPONSORS TRADOLOGIC Stand B2 | Bar Sponsor Bar r o p S ons

Arch. Makariou 111, 95 Nicosia Cyprus Tel. +357.2203.0390 | www.tradologic.com

TradoLOGIC is the world’s top binary options trading platform provider. The company offers innovative solutions to the financial trading industry. TradoLOGIC’s technology is created with the vision of a product that seamlessly integrates a robust and efficient platform, providing maximum entertainment for the end user, while ensuring top performance for operators.

Unity Technologies Stand C3 345 Broadway, Ste.200, San Francisco, CA, 94133 Tel. 1 (312) 860 4071 | www.unity3d.com Unity Technologies is the creator of Unity, a flexible and high-performance development platform used to make creative and intelligent interactive 3D and 2D experiences. The ‘author once, deploy everywhere’ capability enables developers to deploy to all of the most important platforms. Unity Technologies boasts a thriving community of 1.5 million developers.

WHITE HAT GAMING Stand C12 Inchalla, Le Val, Alderney, GY9 3UL www.whitehatgaming.com White Hat Gaming is a gaming software aggregator providing market-leading casino and bingo content. Our product is a full service “one-stop shop” offering including content, customer support, retention, fraud & risk, licensing, hosting, web-development and payment processing.

Williams Interactive | iGaming Executive Conference Sponsor 126-28 Bedford Row, London WC1R 4HE www.williamsinteractive.com

ing iGam c Exe ce ren Confensor Spo

Sponsor Williams Interactive provides premium products and services to the global iGaming industry, from the white label Play4Fun Network platform to a robust portfolio of popular slot games distributed through the Company’s Remote Game Server, to the build and management of online casinos that help land-based casinos expand into iGaming.

WorldPay 55 Mansell Street, London, E1 8AN www.worldpay.com As the first payment provider to enter the gaming sector by partnering with 888, WorldPay has grown to become the largest acquirer of gaming transactions in the world. We can support all your payment needs from global acquiring and fast payment processing to quick payout and fraud screening.

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“iGaming Business has industry leading editorial that’s always highly topical. The use of guest writers allows readers to view issues from a different perspective, sparking fresh thinking and debate.” CEO, Virgin Games

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DAY 1 | WEDNESDAY 12 JUNE 2013 iGaming 4 Business Conference Conference room 3 - Conference Chair: Jake Pollard, Head of Online Content & Intelligence, iGaming Business 10.00 -10.05 Introduction 10.05 -10.45 European Legislation Update The European legislative landscape has evolved and most of the major markets have defined their legislative policies. In this session we will discuss the status of the major European iGaming markets and explore the wider European Union policies and debates surrounding iGaming. Speakers: Dr. Wulf Hambach, Managing Partner and German Lawyer, Hambach & Hambach law firm; Quirino Mancini, Partner, SCM Lawyers; Santiago Asensi, Senior Partner, Asensi Abogados; Justin Franssen, Partner, Kalff Katz & Franssen lawyers 10.50 -11.15 Regulator Panel: Creating Inter-State iGaming compacts in Europe Online gambling regulation in European countries is characterized by a diversity of regulatory framework. In 2012 the European Commission established an expert group on gambling, and mutual agreements are being signed by European regulators. Hear from our panellists how European countries are working together on what may prove to be valuable building blocks for a future model for regulated iGaming world-wide. Speakers: Birgitte Sand Director, Danish Gaming Authority; Reuben Portanier Chief Executive Officer, Lotteries and Gaming Authority; Jenny Williams Commissioner & Chief Executive, Gambling Commission 11.45 -12.45 Everything Bitcoins Bitcoins are the hottest issue for policy makers today. Find out if Bitcoins can become the dream currency for online gaming, if the Bitcoins economy can survive, and why gambling games make up the largest proportion of bitcoin use world-wide. Speaker: Jon Matonis Board Director, Bitcoin Foundation 13.30 -14.30 New Opportunities for iGaming in Holland With the bill for introducing a regulatory regime for remote gaming having recently been published in the Netherlands this panel will offer some initial insights and discussion about the text which is open for consultation. Following a brief introduction to the bill several parties, including government itself, will provide their perspectives and thoughts.. Speakers: Justin Franssen Partner, Kalff Katz & Franssen lawyers; Dr Alan Littler Gaming Lawyer, Kalff Katz & Franssen lawyers; Paul Tang Board Member, Dutch Gaming Authority; Eric Olders, CEO, JVH Gaming; Dennis van Breemen Ministry of Security & Justice; Fredrik Ekdahl Corporate Affairs, PokerStars 14.30 -15.30 Gambling is Dying - And The Internet Alone Can’t Save It! Transferring traditional casino games to the internet is not going to reinvigorate a dying gambling market, it will not save tens of thousands of jobs, and it will not keep billion dollar casino empires from failing and becoming ghost towns. Gambling must be fundamentally re-thought, re-worked and re-invented if new generations are to find gambling a worthy past-time. In this session, John Acres, the innovator that has brought about player-tracking, modernized casino bonusing, and brought the ticket dispenser to nearly every casino in America will discuss his vision of the future of gambling - online and off. Speaker: John Acres Founder, Acres 4.0 15.30 -16.15 Differentiation in a commoditized world: How Unique Localised Content can Change your Player Base. Unique content for a specific market, e.g. tying up with a local celeb or popular TV program, can have more impact that just raising your traffic and new player numbers. These sorts of tie-ups will actually broaden your market, reaching beyond “core” players and stretching the market into new players.You may see a lower spend per customer, but between cross-sell, positive word-of-mouth and leveraging social for this new segment, the shape of your player base could really change. Speaker: Alex Czajkowski Chief Marketing Officer, Gala Interactive, a division of Gala Coral 16.20 -17.05 Market Analysis: Learning from the Leaders. In this session, a leading financial analyst will discuss what the winners in iGaming are doing to develop their businesses, and how they are being rewarded by increased share prices. Speaker: Andrew Burnett, Partner, Burlywood Capital

24


BUSINESS ZONE Speaker highlights Alex Czajkowski

Jenny Williams

Chief Marketing Officer Gala Interactive A division of Gala Coral

Commissioner & Chief Executive Gambling Commission a

Andrew Burnett

John Acres

Partner Burlywood Capital a

Founder Acres 4.0 a

Birgitte Sand

Jon Matonis

Director Danish Gaming Authority a

Board Director Bitcoin Foundation a

Dennis van Breemen

Justin Franssen

Ministry of Security & Justice a

Partner Kalff Katz & Franssen lawyers a

Dr Alan Littler

Paul Tang

Gaming Lawyer Kalff Katz & Franssen lawyers a

Board Member Dutch Gaming Authority a

Dr Wulf Hambach

Quirino Mancini

Managing Partner and German Lawyer Hambach & Hambach law firm a

Partner SCM Laywers a

Eric Olders

Reuben Portanier

CEO JVH Gaming a

Chief Executive Officer Lotteries and Gaming Authority a

Fredrik Ekdahl

Santiago Asensi

Corporate Affairs PokerStars a

Senior Partner Asensi Abogados a

Jake Pollard Head of Online Content & Intelligence iGaming Business a

25


DAY 1 | WEDNESDAY 12 JUNE 2013 iGaming Executive Conference Conference room 4 - Conference Chair: Michael Caselli, Editor-in-Chief, iGaming Business 09.55 -10.00 Introduction 10.00 -10.30 Optimal iGaming Taxation. Bill Robinson, Chairman of KPMG’s Economics and Regulation practice, is a former Special Adviser to the Chancellor of the Exchequer and Director of the UK Institute for Fiscal Studies. In this session, Robinson will be discussing the development of iGaming taxation policy across Europe, Point of Consumption tax policy in the UK, the development of US iGaming tax policy, and the optimal rates of iGaming taxation. Speaker: Bill Robinson, Chairman of KPMG’s Economics and Regulation practice, KPMG 10.35 –11.10 iGaming in Nevada In this session, AG Burnett, the newly appointed Chairman of the Nevada Gaming Control Board, will be discussing the development and launch of iGaming in his state. Burnett will also be discussing the opportunities for digital gaming that exist now and will exist in the future, both for Nevada casinos and their partners. Speaker: AG Burnett, Chairman of the Nevada Gaming Control Board, Nevada Gaming Control Board 11.45 -12.20 Taxing iGaming across Multiple Jurisdictions iGaming compacts are becoming commonplace in Europe and American iGaming is already beginning to explore similar inter-state compacts. See how EU nations are dealing with the taxation of iGaming cross-border, and gain insight as to how iGaming taxation is likely to evolve in the USA. Speaker: Tim Ferris, Tax Partner, BDO LLP; Phil Munn, Director, Indirect Tax, Deloitte 12.20 -13.00 Executive Insights Sportech’s board of directors is one of the most experienced and celebrated in the world of iGaming. In this session, corporate development director, Mickey Kalifa, will give an insight into Sportech plc, and highlight the opportunities for the sector internationally, with a particular focus on the US, and the scale of the US gaming market opportunity today even ahead of the opening of the iGaming market. Speaker: Mickey Kalifa, Corporate Development Director Sportech Plc. 13.45 -14.20 Frank Fahrenkopf: 18 Years of AGA Frank Fahrenkopf Jr. will share his experience of 18 years in gaming, iGaming and gaming politics as he prepares to step down as CEO and President of the American Gaming Association. In this candid session, Fahrenkopf will discuss iGaming’s future in the United States and the political realities of the expansion of gaming across America’s internet. Speaker: Frank Fahrenkopf, President & CEO, American Gaming Association 14.25 –15.10 CEO Panel: iGaming Today and Tomorrow This panel invites CEOs with a progressive iGaming vision and a record of success to candidly share their view of the industry today, and explained the direction in which they are taking their companies in order to compete in today’s landscape. Speakers: David Baazov, CEO, Amaya; Mor Weisner, CEO, Playtech; Malcolm Graham, CEO, PKR Ltd; Andrew McIver, Former CEO, Sportingbet plc 15.35 -16.20 Lottery’s place in iGaming This session assembles a panel of digital lottery executives who successfully supply or operate lotteries online.The panel will cover lottery’s existing digital business, visions of the future, the development of new products, and the expansion of lottery online. Speakers: William Scott, Vice President, GTECH G2; Stephen Martino, Director, Maryland Lottery and Gaming Control Agency; Pascal Blyau, Managing Director, LVS 16.20 -17.15

Panel: New Jersey: Big Opportunities New Jersey is one of the most exciting iGaming markets in the United States. This session will cover the politics of legislation, the visions of the legislators, the importance of iGaming to Atlantic City’s casinos and New Jersey’s vision to become America’s hub for iGaming. Speakers: Joe Brennan Jr, Director, iMEGA; John J. Burzichelli, Assemblyman, New Jersey General Assembly; Jeff Ifrah, Founding Partner, Ifrah PLLC; Bill Pascrell III, Partner, Princeton Public Affairs Group, Inc.

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Please note that this event requires pre-registration and approval. If you wish to attend, please visit the main registration desk. Lunch and refreshments are included.


BUSINESS ZONE Speaker highlights AG Burnett

Malcolm Graham

Chairman of the Nevada Gaming Control Board Nevada Gaming Control Board a

CEO PKR Ltd a

Andrew McIver

Michael Caselli

Former CEO Sportingbet plc a

Editor in Chief iGaming Business

Bill Pascrell III

Mickey Kalifa

Partner Princeton Public Affairs Group, Inc. a

Corporate Development Director Sportech Plc a

Frank Fahrenkopf

Mor Weisner

President & CEO American Gaming Association a

CEO Playtech a

David Baazov

Pascal Blyau

CEO Amaya a

Managing Director LVS a

Jeff Ifrah

Stephen Martino Director

Joe Brennan Jr

Tim Ferris

Director iMEGA a

Tax Partner BDO LLP aa

John J. Burzichelli

William Scott

Assemblyman New Jersey General Assembly a

Vice President GTECH G2 a

Founding Partner Ifrah PLLC a

Maryland Lottery and Gaming Control Agency a

27


Betting

BeTS Trends &

DAY 1 | WEDNESDAY 12 JUNE 2013

Strategies

In association with

BeTs Conference room 2 - Conference Chair: John O’Connor, B2B, Racing Post 10.00 -10.05 Introduction 10.05 -10.40 Live Sports Streaming Is it a USP or an SLA for the in-play product and community? With the growth of streamed content, has this now become a must have for any sports book operator? What is the future for streaming? As broadband speeds increase and the technology improves, is it likely to overtake satellite, cable and terrestrial TV pictures? The streaming rights market has become a hotly contested area. Is there a danger of a monopoly? Speakers: John O’Connor, B2B, Racing Post; Ross MacEacharn, Managing Director – Content Distribution, Perform; James Grimes, Head of Product Development, Paddy Power; Benjie Cherniak, President, Don Best 10.40 -11.15 Betting around the Globe What are the key territories in the short, medium and long term? As operators land grab in unlicensed and newly licensed markets what will determine their success? Are Asia and the US the two ‘golden egg’ territories or will Europe still encounter growth through its ‘mature’ customer base? Is there opportunity in Russia, Africa and Israel? Where are the likely new success stories and who is likely to benefit. Does the volatile nature of taxation and legislation in certain areas create a ‘gamble’ for the operators? Speakers: Kevan Morreti, Head of B2B, Racing Post; Keith McDonnell, CEO, kmigaming.com ; Andy Hosie, Managing Director, BetButler; Yiannis Tsiachristas, Corporate Communication, NovaSport-FM 94,6 11.45 -12.30 Horse Racing versus Sports Betting. Will sports betting dominate the betting markets or are there areas where Horse Racing will see resurgence? Are we likely to see growth in other jurisdictions? Does racing need better delivery and coverage and would the introduction of a World Wide Tote bring a benefit (although there would be a lot of hurdles and fences to jump first)? Does the continued growth of in-play betting mean that racing will not be able to compete on a level playing field? Speakers: John O’Connor, B2B, Racing Post; Paul Fisher, CEO, Jockey Club Racecourses; Matthew Taylor, New Media Director, AtTheRaces.com; Ronnie Whelan, Business Development Director, Sporting Solutions 13.30 -14.30 World Cup 2014: Will Football betting be coming home. How will the operators attack the Market on the build up to this betting frenzy? Will Football betting be coming home? How will the operators attack the Market on the build up to this betting frenzy? Is PR and Marketing key? Or are new products and the use of mobile platforms the most important way of engaging with the betting audience? Speakers: John O’Connor, B2B, Racing Post; Darren Lovern, Head of Sportsbook, Paddy Power; Lee Richardson, CEO, Gaming Economics; Phil Kissane, Managing Director, Stickyeyes; Bernard Marantelli, CEO & Founder, Colossusbets.com 14.30-15.30 New Start-Ups - Pitfalls and Opportunities. Who are the likely success stories to emerge from the new start-up operators that have arrived in recent times? What are the key elements for success and what is likely to cause failure? Are platform specific operators likely to grab a share or do operators need to be multi-platform in order to reach a broad audience? Is a USP important, or can a new brand compete through a well delivered and marketed product? Speakers: John O’Connor, B2B, Racing Post; David Sargeant, CEO, Zukido; Amory Schwartz, CEO, Sport Authority; Rory Anderson, CEO, 12Bet.com; Ed Andrewes, CEO, Locus Gaming 15.30 -16.30 Racing Post Keynote Talk. Content and design are key to keeping players on your site if you are an operator or driving traffic as an affiliate. The award winning Racing Post will share their knowledge and expertise on best digital practice and discuss the main factors for success in today’s fast moving online and mobile marketplace. Speakers: Ian Heaney, Managing Director, Digital Division, Racing Post; Jon Winter, Head of Design, Racing Post

28


Speaker highlights Amory Schwartz CEO Sport Authority a

Andy Hosie Managing Director BetButler a

Benjie Cherniak President Don Best

Bernard Marantelli CEO and Founder Colossusbets.com a

Darren Lovern Head of Sportsbook Paddy Power aa

David Sargeant CEO Zukido a

Ed Andrewes CEO Locus Gaming a

Ian Heaney Managing Director. Digital Division RACING POST a

James Grimes Head of Product Development Paddy Power a

John O’Connor Head of B2B Racing Post a

Jon Winter Head of Design Racing Post a

Keith McDonnell

BUSINESS ZONE

CEO kmigaming.com a

Kevan Morreti Head of B2B Services Racing Post a

Lee Richardson CEO Gambling Economics a

Matthew Taylor New Media Director AtTheRaces.com a

Paul Fisher CEO Jockey Club Racecourses a

Phil Kissane Managing Director Stickyeyes a

Ronnie Whelan Business Development Director Sporting Solutions a

Rory Anderson CEO 12Bet.com a

Ross MacEacharn Managing Director Content Distribution-Perform a

Yiannis Tsiachristas Corporate Communication NovaSport-FM 94,6 a

29


DAY 2 | THURSDAY 13 JUNE 2013 iGaming 4 Business Conference Conference room 3 - Conference Chair: Michael Caselli, Editor-in-chief, iGaming Business 10.25 -10.30 Introduction 10.30 -11.15 Comprehensive Overview of USA Legislation The United States is opening up to iGaming. This session will give an overview to State vs. Federal legislation, the Politics behind gaming policy, and the views of the major stakeholders, including the sports leagues, in regards to their preference for the direction of this industry, and will provide an update to the legislation within states that have announced their intention to bring their gambling businesses online. Speaker: Joseph M. Kelly Ph.D., J.D, Professor, State College at Buffalo 11.45 -12.25 iGaming Nevada Chairman of the Nevada Gaming Control Board, AG Burnett, will discuss poker going online in his state, the future of iGaming in Nevada, and the rapid development and adoption of iGaming in America. Speaker: AG Burnett Chairman, Nevada Gaming Control Board 12.25 -13.00 Mergers and Acquisitions: US Land-Based meets European Online Analysing the balance sheets and businesses of both land-based and online gaming companies, this session analyses potential transatlantic mergers and acquisitions. Find out who may become the global mega-casino brands in the integrated terrestrial and online gaming market. Speakers TBC 14.00 -14.45 Keynote iGaming – A View From Above Frank Fahrenkopf has been a leading figure in American Politics and in American iGaming throughout the development of online gaming. Having seen the full transition from conception until today, Frank’s unique position as President of the AGA has given him an overview into the world of iGaming that most of the individuals looking at this sector from the inside will not have seen. Speaker: Frank Fahrenkopf President & CEO, American Gaming Association 14.45 -15.30 Tribal Gaming USA/ Canada Tribal gaming in North America has been the most significant factor in the growth of gaming over the past 20 years. With Canadian Tribal iGaming having been launched in 2012 and the US Tribal interests getting prepared for iGaming in 2013, you can’t miss this opportunity to find out how tribal gaming will influence the development of online gambling in North America. Speakers: Gerry Gionet President and CEO, GEObet Gambling Network; Steve Bodmer, Deputy General Counsel, Pechanga Bernie Shephard, Federation of Saskatchewan Indian Nations 15.30 -16.15 Finding a Partner in the USA As States begin licensing their casinos, race tracks and card rooms to offer iGaming, opportunities arise for operators and suppliers with experience in providing iGaming. This session will address what terrestrial operators going online should look for in a partner/supplier, and what suppliers should be offering to win business in what has traditionally been the world’s largest iGaming market. Speaker: John Connelly VP of Business Development, Bally Technologies, Inc; Bob Hays Vice President & Managing Director, B2B US & Emerging Markets, Williams Interactive; Tjeerd Brink Vice President and Chief Financial Officer, Pechanga Resort and Casino

30


BUSINESS ZONE Speaker highlights AG Burnett

John Connelly

Chairman Nevada Gaming Control Board a

VP of Business Development Bally Technologies, Inc a

Bernie Shephard

Joseph M. Kelly

Federation of Saskatchewan Indian Nations a

Ph.D., J.D, Professor State College at Buffalo a

Bob Hays

Michael Caselli

Vice President & MD, B2B US & Emerging Markets Williams Interactive a

Editor-in-chief iGaming Business a

Frank Fahrenkopf

Steve Bodmer

President & CEO American Gaming Association a

Deputy General Counsel Pechanga a

Gerry Gionet

Tjeerd Brink

President and CEO GEObet Gambling Network a

Vice President & Chief Financial Officer Pechanga Resort and Casino a

31


DAY 2 | THURSDAY 13 JUNE 2013 Prime Conference room 4 - Conference Chair: Mickey Charles, President & CEO, The Sports Network 10.00 -10.05 Introduction 10.05 -10.40 Partner, Outsource or go it alone? As a land-based gaming operator you have several choices when starting your online business. This session will walk you through the benefits and pitfalls of the different operating models currently being used in the sector. Speakers: Ron Regan, Head of Business Development, BetViktor; Peter Karroll, CEO , IAM Corp; Chris Dempsey, Director of Consulting, Playtech 10.40 -11.15 Capitalizing on you Current Database without cannibalizing your Existing Business Land-based operators have traditionally seen online as a potential source of cannibalization for their land-based businesses. Find out how using your existing database correctly will not only eliminate cannibalization, but could increase your land-based footfall. Speaker: Nick Van de Weyer, Regional Marketing Manager – London, Genting Casinos UK 11.45 -12.30 Leveraging Brand to beat your Competitors Online gaming is about trust, and your land-based gaming brand may already hold all the good will you need to win online. Learn how to leverage brand online to lower your cost per acquisition and increase your ARPU. Speaker:Alex Czajkowski, Chief Marketing Officer, Gala Interactive, a division of Gala Coral 13.30 -14.00 Startup – You’re Pre Launch Checklist Launching an online casino isn’t just about choosing a software provider. The supply chain in iGaming is long and complex, and if you go online missing any piece of the jigsaw you are bound for failure. Find out what elements you need to have right when you go online. Speaker: Melissa Blau, Director, iGaming Capital 14.00 -14.40 Case Study – Successfully bringing an offline business online. Moderator: Sabin Brooks, Managing Director, Supernal Limited Hear from companies that have successfully transitioned from being a land-based operator to being an online operator. Hear about how they evolved their online businesses and how they are structured today. Speakers: Ohad Narkis, Vice President & Managing Director & Online Operations, Williams Interactive; Peter Kjaer, CEO, HoGaming Ltd IOM 15.00 -15.40 How they’ve done – Analysis of land-based businesses that have gone online This is an analysis to follow up on the previous session, which will look at who did things right, and who did things wrong in their online gaming migration. Big companies don’t always get it right straight-away, and small companies are not always at the disadvantage. Speaker: Ivor Jones, Director, Leisure Research, Numis Securities Limited 15.40 -16.20 Keeping Legal – Technological Compliance Technical standards in casinos are very high, but technical standards for online casinos are even more stringent. Find out what additional elements are needed for compliance in an online world, and learn what a online gaming system testing involves. Speaker: Alex Iliopoulos, Senior Technical Compliance Engineer, GLI Europe BV 16.20 -17.00 Keeping Legal – The facts of Payment, Geolocation, Player ID Verification and Age Verification One of the first questions asked be land-based gaming concerns looking to go online is about compliance with current gaming law and licensure. Hear definitive answers about how the technology works to keep you legal and keep your gaming licenses safe. Speakers: Marc Wood, Head of Gaming Vertical Market, Experian; Steffan Jones, Joel Leonoff, President and CEO, Optimal Payments; Peter Kjaer, CEO, HoGaming Ltd IOM; Tim Richards, GM/SVP of Interactive Solutions, Global Cash Access

32

Please note that this event requires pre-registration and approval. If you wish to attend, please visit the main registration desk. Lunch and refreshments are included.


BUSINESS ZONE Speaker highlights Alex Czajkowski

Nick Van de Weyer

Chief Marketing Officer Gala Interactive a division of Gala Corala

Regional Marketing Manager, London Genting Casinos UK a

Alex Iliopoulos

Ohad Narkis

Senior Technical Compliance Engineer GLI Europe BV a

Vice President & MD Online Operations Williams Interactive a

Chris Dempsey

Peter Karroll

Director of Consulting Playtech a

CEO IAM Corp a

Ivor Jones

Peter Kjaer

Director, Leisure Research Numis Securities Limited a

CEO Ho Gaming Ltd. IOM a

Joel Leonoff

Ron Regan

President and CEO Optimal Payments a

Head of Business Development BetViktor a

Marc Wood

Sabine Brooks

Head of Gaming Vertical Market Experian a

Managing Director Supernal Limited a

Melissa Blau

Steffan Jones

Director igaming Capital a

Worldpay a

Mickey Charles

Tim Richards

President & CEO The Sports Network a

GM/SVP of Interactive Solutions Global Cash Access a

33


Logo

DAY 2 | THURSDAY 13 JUNE 2013 Mobile and Social Summit Conference room 2 - Conference Chair: Aideen Shortt, Gambling Consultant

&

Logo with strapline (varies according to context)

10.00 -10.05 Introduction 10.05 -10.40 The Convergence and Crossover between Social Gaming and Gambling

mGAMING SUMMIT Strategies for mastering mobile gambling

Having just finished his MBA thesis on Social Gaming, Justin is here to reveal the results of his primary research in the sector, tinted with insights from his practical knowledge of traditional development of a profitable social strategy. Hear how to develop a loyal following in the social space without spending a fortune paying to acquire players. Speaker: Justin Bellenger, Business Development Director, Cable & Wireless Communications 10.40 -11.15 Real Money Gaming and Facebook This session will cover how Real Money Gaming companies are working with Facebook, including an overview of specific marketing solutions for the industry, social gaming, and real money applications. Find out how real money gaming has evolved on Facebook, what is working for existing partners, how companies drive value across multiple platforms, and what to do next. Speaker: Owen O’Donoghue, Gaming Marketing Solutions, Facebook 11.45 -12.30 True Cross Platform Gaming Cross-Platform Gaming is not just a goal, it’s a reality. Hear how Michael Ritter and the Social Gaming Network maintain a true cross-platform product, why being cross-platform is important to their business and why you should consider the same. Speaker: Michael Ritter, SVP Business/Corporate Development, SGN 13.30 -14.30 Best Practice for Responsible Social Gaming Social Gaming has become a hot legislative topic in Europe, north America and Asia. Hear what is being done to ensure best practice in the industry and hear how social gaming companies are being helped to maintain best practices. Speakers: Andrew Hughes, CEO & Co-founder, AbZorba Games; Robin Le Provost, Director of eCommerce Development, States of Alderney 14.30 -15.30 Social Sports Betting Apps – The Next Generation Sports betting is a huge success in iGaming, but it has failed to materialize as a major force in social gaming. Hear from a panel of next-generation social sports betting content providers as to why they thing social sports betting is going to be the biggest element of social gambling in the future. Speakers: Adriaan Brink, CEO, 2BET2 Sports Apps; Chris Duncan, Chief Commerical Officer, Oddslife Limited 15.30 -16.15 Acquiring mobile customers. You’ve decided to go mobile, now how will you acquire players in the fast-growing but exceedingly cluttered space. Learn different acquisition techniques, their associated costs and what budgets are needed to realistically develop a business in this channel. Speaker: Olly Sewell, Gaming Marketing Solutions, Facebook 16.15 -17.00 Real-Money Skill Gaming — a $10 Billion Market Skillz built the first platform that enables real-money betting in skill-based mobile titles. Skillz COO Casey Chafkin, will share insights around opportunities in the skill-gaming market, which analysts are suggesting could be as large as $10 billion. Online gambling is only legal in a handful of U.S. states but betting in skill-based mobile games is already legal for 180 million Americans across the majority of U.S. states. Casey will discuss why betting in skill-based games can be the bridge between online gambling and the U.S. market and will offer tips for attendees looking to get involved in the skill-gaming space. Speaker: Casey Chafkin, CEO, Skillz

34


BUSINESS ZONE Speaker highlights Adriaan Brink

Michael Ritter

CEO 2BET2 Sports Apps a

SVP Business/Corporate Development SGN a

Andrew Hughes

Olly Sewell

CEO & Co-founder AbZorba Games a

Gaming Marketing Solutions Facebook a

Casey Chafkin

Owen O’Donoghue

CEO Skillz.com a

Gaming Marketing Solutions Facebook a

Chris Duncan

Robin Le Provost

Chief Commerical Officer Oddslife Limited a

Director of eCommerce Development States of Alderney a

Justin Bellenger

Aideen Shortt

Business Development Director Cable & Wireless Communications a

Gambling Consultant a a

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SUPER SHOW FLOOR PLAN

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Conference Room 3 A3

A6

A15

A4

A5

A11

A16

Business VIP Lounge

MR7 MR8 MR9 MR10 MR11 MR12

iGaming Business Zone Entrance

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AAC OFFICIAL NETWORKING PARTIES

Official Networking Party | Wednesday 12 June | 20.30 - LATE VENUE: Panama, Oostelijke Handelskade 4, 1019 BM Amsterdam The Wednesday Networking Party will be held at Panama, a waterfront building from 1899 that used to be a power station. The attractive bar/restaurant in the lobby opens up into the cavernous club, which hosts bigname DJs and special events. AliQuantum Gaming, featuring Plus-Five Gaming, Betting Jobs and Betting Promotion are proud to be sponsoring the Wednesday night Networking Party for the iGaming Super Show.

Closing Networking Party | Thursday 13th June | 20.30 - LATE VENUE: Europub and Majestic, Dam Square 3-7, 1012 JS Amsterda The Thursday Networking Party sponsored by the Barcelona Affiliate Conference 2013, will be held at the Europub and Majestic, which is next to the famous Krasnapolsky. Both have a lively atmosphere and it is the perfect place to continue your networking. Together they are the ideal location for a fun night. iGB events are known for networking from the moment you arrive to the moment you leave, so come prepared to meet hundreds of old and new contacts throughout the multitude of networking events - and this is just one of them!e

Friday Session | Friday 14th June | 13:00 – 16:00 VENUE: Strandzuid, Europaplein 22, 1078 GZ Amsterdam Sponsored by Intertops and in association with iGaming Notworkers, this year’s Amsterdam Affiliate Conference Friday Session will be at the beach side location Strandzuid. So don’t go home early, join us between 1pm-4pm for some relaxed beers, chilled out networking and some poker.

Panama, Oostelijke Handelskade 4 1019 BM Amsterdam

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Europub, Dam Square 3-7 1012 JS Amsterdam

Strandzuid, Europaplein 22 1078 GZ Amsterdam


TRUST

IN THE

BEST

Best Casino of Year 2012 and Best Poker Product 2012

Poker Operator of the Year eGaming Review Awards 2011

Best Socially Responsible Operator eGaming Review Awards 2010


DAY 2 | THURSDAY 13 JUNE 2013 AAC Conference room 1 - Conference Chair: James McKeown, Editor, iGB Affiliate 10.30-10.35 Introduction 10.35 - 11.15 Strategizing today for monetization tomorrow – how affiliates can capitalize on social gambling Online marketing in social networks is very different than regular online marketing, while the online marketing is structure the social and mobile marketing is evolving. This session aims to outline current regulatory landscape in emerging (US) and established (European) markets. Expanding affiliates’ traffic driving reach and understanding current trends – reciprocity and demand vs. supply. You will learn from this session: Provide a regulatory snapshot of online gambling in the US and European markets – where does social gambling fit in? Outline how social gambling is being utilized in emerging and established markets. Showcase the demand for social gambling traffic and the role affiliates play as part of an operator’s overall traffic driving strategy:Explain how mobile is increasingly bridging real money and social gambling; Provide strategic guidance on how affiliates can monetize social gambling traffic Speaker: Nicky Senyard , CEO, Income Access 11.30 - 12.15 SEO Security Audits: Is Your Site at Risk? SEO security audit may not be the biggest buzz term just yet but you better start paying attention now as your site’s well being depends on it. Countless threats in the form of Google’s algorithm updates and negative SEO can destroy your traffic any day. However, there are ways to counteract these threats or at least minimise them. In this session, you will learn what is SEO security audit, why it is important and what key checks every site needs. This session will cover: How to diagnose risky site architecture causing issues; How to make sure your site gets properly crawled; How to check if your site is secured from hackers and malware; How to check if your neighbourhood is safe; How to identify weaknesses in your link profile; How to spot a negative SEO campaign against your site. Speaker Julia Logan, SEO Consultant, Irishwonder.com 14.00-14.30 Presentation: eGaming at Google Twitter and Facebook are incredible platforms to engage users and generate traffic but it isn’t simply about creating a page or pushing our tweets. Attend this session to hear from affiliates that are actively using these social networks to extend their reach and generate huge amounts of traffic using simple but highly effective strategies and tools. Speaker; Fintan Costello, eGaming Manager, Google 14.30-15.10 iGaming SEO panel look at Hot Trends for 2013 Listen to the top SEO experts discuss the developments and changes to SEO for 2013. Learn how these changes will affect online gaming and how these changes can benefit your company. Speaker; Lennert de Rijk, Managing Director, Internet Advantage 15.15-16.00 Italian Market: How Affiliates and Operators can succeed in the regulated markets This session would benefit Affiliates interested in moving to a complex regulated market like the Italian one; it will help them understand if they want to get started in this market, how they can do it, which are the benefits, and which are the cons. What key points will delegates be able to take away from this session?; The Italian market is extremely rich, being a big country with a consolidated gambling history and a strong and established remote gaming regulation; For affiliates: which resources they need to allocate, which brands to choose, what need to be done (and what doesn’t), on which type of game to focus according to Italian players; Acquisition strategies: what works and what doesn’t; Retention strategies: what works and what doesn’t Speaker: Roberto Primi, Affiliate Manager, Brightshare

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AFFILIATE ZONE Speaker highlights Fintan Costello

Nicky Senyard

eGaming Manager Google a

CEO Income Access a

James McKeown

Lennert de Rijk

Editor iGB Affiliate a

Managing Director Internet Advantage a

Julia Logan

Roberto Primi

SEO Consultant Irishwonder.com a

Affiliate Manager Brightshare a

53 AMSTERDAM AFFILIATE CONFERENCE 2013


DAY 1 | WEDNESDAY 12 JUNE 2013 AAC Conference room 1 - Conference Chair: James McKeown, Editor, iGB Affiliate 10.35 - 10.40 Introduction 10.40 - 11.15 Social SEO for Asian market This Session will cover basic to intermediate SEO techniques for the Search engines Baidu and Naver. With Baidu having the majority market share in China and Naver dominating the South Korean they have become key areas in Asian Search. The Asian market is becoming more and more enticing as the western space becomes increasingly saturated and diversification becomes more and more essential to create a stable business model through search. Speaker: Mike Litson, Head of iGaming, Blueclaw Media ltd 11.15 - 11.45 Online Marketing in Social and Mobile Network This session will investigate the difference between online marketing in social networks and regular online marketing. Learn how the structure of social and mobile marketing is evolving on a daily bases and how not to miss opportunities. This session will cover 5 marketing segmentations: What is the best way to optimize FB ads?; FB Click exchange networks - What are they and how can we benefit from them?; Best practice for FB mobile ads and do they really work?; and Mobile discovery apps - How does it work.Is this the future of mobile affiliates? Speaker: Odelia Lahajani, CEO, Lajani.com 11.45 - 12.30 Getting the best possible link: 30 factors in 30 minutes The presentation will illustrate 30 different factors which may influence the value of a link. Starting from factors related to the linking site and proceeding to those deriving from the linking page, the presentation will finally illustrate the main factors tied to the use of specific kind of links and anchor texts. The presentation will show how such factors can be analyzed and influenced in order to make the right choices during any link acquisition campaign and gain as much value as possible out of it. Speaker: Matteo Monari, COO, BIzUP 13.30 - 14.00 Optimize, Attract, Track, Convert, Engage in Facebook. Take your company online presence to the next step Optimize your facebook with a proper configuration; Learn how to drive traffic from facebook to your website; Track the social traffic with google analytics social report. convert likes, visits into leads and customers; Engage your community with a better use of your content on facebook, get the most of videos, images, post, events, offers. Speakers: Ouali Benmeziane, Founder, Webcongress Network 15.30 - 16.15 Presentation: Affiliate Marketing isn’t Evil Despite being a major acquisition channel for iGaming operators affiliate marketing is still seen as a necessary evil by many major operators. This session will however look at how affiliate marketing is in fact an effective and marketing tool for operators and importantly a major contributor to their brand exposure. How extensive is the reach of affiliate marketing; Affiliates are paid on performance - how exactly are affiliates compensated; What ways can affiliates be used pre and post regulation Speaker: Jason “Wolf” Rosenberg,CEO, American iGaming Solutions 16.30 - 17.15 Multilingual SEO: 2013 Opportunities and strategy With both the enormous competition in major markets… and shrinking of the SEO sphere with further updates from Google – knowing how to identify wins internationally and know how (not just why) your search strategy needs to develop… is paramount to continued growth and success. This talk will show where globally good opportunities still lie in search and how to identify them and also give actionable ideas on how to practically develop your strategy, taking into consideration the latest updates. Speaker: Jonathan Murphy, Account Director, Oban Multilingual

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AFFILIATE ZONE Speaker highlights James McKeown

Mike Litson

Jason “Wolf” Rosenberg

Odelia Lahajani

Jonathan Murphy

Ouali Benmeziane

Editor iGB Affiliate a

CEO American iGaming Solutions a

Account Director Oban Multilingual

Head of iGaming Blueclaw Media ltd a

CEO Lajani.com a

Founder Webcongress a

Matteo Monari COO BIzUP a

51 AMSTERDAM AFFILIATE CONFERENCE 2013


EXHIBITORS & SPONSORS

trader

TraderXP Ltd Stand P1 PO BOX OP 53 - 47, Bucharest, Romania, 76900 Tel. +359-2-4917597 | www.traderxp.com

TraderXP is the most professional and objective platform for trading Binary Options online. As pioneers and ongoing leaders in the industry, our platform continues to be the first choice for traders who are looking for the simplest, fastest and most user-friendly way to make money online.

UFX Affiliates Stand J4 25 Mason Complex, Stoney Ground, PO Box 193, The Valley, British Anguilla Tel. +44 203 681 1810 | www.ufxaffiliates.com UFX Affiliates is the affiliate platform that powers the award-winning forex provider, UFX Markets. Daily outlook videos, Barclays Signals sent to your phone, and your own debit card, are just some of our services that make us leaders in this industry. Contact us now for more info.

Unibet Stand F10 Wimbledon Bridge House, 4th Floor, 1 Hartfield Road, SW19 3RU London, England, SW19 3RU Tel. 44 20 8545 8021 | www.unibetaffiliates.com Unibet affiliates is an exclusive affiliate program for two brands – Unibet and Maria. Founded in 2006 Unibet Affiliates provides individual support to its affiliates in 20 local languages. The team of experts helps affiliates to maximise their earnings across a complete range of industry leading products.

Winner Affiliates Stand G8 P.O. Box W855, Old Parham Road, St. John’s Antigua W.I Tel. UK tall free: 0800-066-3226 | Int: +359-2400-7800 | www.winneraffiliates.com Winner Affiliates, one of the most recognized names in the online gaming industry after having promoted Winner.com’s most popular brands, including Winner Casino, Winner Poker, Winner Bingo, Winner Mobile and the newest addition to the Winner family, Winner Sports. Our affiliates receive the best tools in the industry to help run successful campaigns, such as direct contact with our dedicated and highly-experienced account managers, as well as an array of superior marketing tools and statistics. Winner’s CPA, Revenue Share, Flat Fee, and Hybrid deals deliver some of the highest affiliate commissions in the industry. For more details contact your account manager or sign up at www.winneraffiliates.com now!

YTFX Affiliates Stand P1 12 The Shrubberies, George Lane, London, United Kingdom, E18 1BD Tel. +44 203 3183287 | www.YTFXAffiliates.com YTFX affiliates is the partners program for the youtradeFX group, one of the leading online Forex brokers today. This award winning program sets its goals to help her partners attain their goals by providing the most cutting edge marketing tools, tailor-made commission structures and dedicated account managers.

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EXHIBITORS & SPONSORS

Sky Betting & Gaming Stand J10 Sky Betting & Gaming, 2 Wellington Place, Leeds, LS1 4AP Tel. (0) 7585665929 | www.skybet.com Sky Betting & Gaming, part of the bskyb umbrella have been operating for over 6 years. We offer a sportsbook, casino, poker and bingo rooms as well as a hugely successful mobile product all with compelling customer welcome bonuses and proven CRM strategies. Our affiliate programme offers up to 35% revenue share.

StarGames.com Stand H6 Europe Entertainment Ltd., Regus Business Centre, 2nd Floor, Suite 219, Tower Street, Swatar, BKR 3013, Malta Tel. +356 2546 6699 | www.stargamesaffiliate.com StarGames.com – the star among the online casinos. Enjoy the thrill of real money gaming in a network of more than 11 million players. No download – no installation. High quality casino games, top-notch slots, poker and skill games! Operator of StarGames.com is Europe Entertainment Ltd. based in Malta.

The Sports Network Media Partner 2200 Byberry Road, Hatboro, PA 19040 Tel. 1215 441-8444 The Sports Network is acknowledged as one of the leading providers of real-time sports data globally inclusive of, but not limited to, news, scores, statistics, features, fantasy data, such sports as NFL, MLB, NBA, NHL, tennis, golf, soccer, auto racing, Olympics, marathons and much more. Contact mcharles@ sportsnetwork.com or 215/441-8444.

TheBingoAffiliates Stand E15 San Jose, Costa Rica, NA Tel. +1 877-771-5624 | www.thebingoaffiliates.com TheBingoAffiliates is one of the oldest online bingo operators, established in 1999 and with over $500,000 paid out in prizes so far. Across our three networks we offer geo-targeted language solutions in English, Spanish and French with localized payment solutions for a Canadian, Australian and global bingo audience.

TitanPartners Stand F8 Tel. +972 3 755 3300 | www.titanpartners.it | www.titanpartners.es If you have casino and poker traffic from Italy and Spain but are not yet working with Titan Partners, you’re losing out on a lucrative source of income. Titan Partners offers strong brand presence and attractive promotional offerings in both these local markets, and our products are garantito to convertir.

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0513-Probabilty-iGB Magazine Ad_outlined text_HR.pdf

1

07/05/2013

13:45

BRITAIN’S FAVOURITE MOBILE CASINO

www.ProbabilityAffiliates.com

affiliates@probabilityaffiliates.com


EXHIBITORS & SPONSORS

Probability Affiliates Stand H5 Petersham House, 5th Floor, 57A Hatton Garden, London, EC1N 8JG Tel. 0207 092 8829 | www.ProbabilityAffiliates.com Probability Affiliates is the best mobile casino affiliate program for brands like LadyLucks and Moobile Games. We provide our partners an opportunity to earn uncapped commission for every referred customer for lifetime. Our revenue share of upto 60% is considerably higher than other mobile casino affiliate programmes.

Red Returns Affiliate Program Stand J9 27 Scott Street, Waverly, Johannesburg, South Africa, 2191 Tel. 27118095337 | http:www.redreturns.net REDRETURNS

Excellence deserves to be rewarded! Red Returns is the official affiliate and marketing program for Red Flush, Red Flush Mobile and Casino La Vida. The program offers both competitive Revenue and CPA-based deals that are backed by an affiliate team with over 10 years of industry experience. AFFILIATE PROGRAM

Referback Stand E16 Waterview Park, 1 Waterview Close, Century City Boulevard, Century City, South Africa, 7446 Tel. +27 71 292 4981 | http://www.referback.com Referback.com, the Casino Affiliate Program of choice, was established in 1999. We offer you the opportunity to earn a lucrative 40% commission in month 1&2 and 60% in month 3. Be spoilt for choice with a selection of world-class online casino, scratchcard, bingo and mobile casino products. Join the winning team today.

RevenueJet Stand K12 Omar Hodge Building, Wickham’s Cay 1, Road Town, B.V.I., VG1110 Tel. 1-866-662-6942 +44-808-134-9845 (Ext. 4345) | www.revenuejet.com Take your traffic to new heights with RevenueJet. We offer strong partnerships with dedicated affiliate managers; competitive plans including CPA, rev-share and hybrid; unique marketing materials; and real time tracking reports. You bring the traffic, we’ll do the rest. We’d love to meet you – we’ll be at booth K12!

Silver Sands Casino Stand N21 21B Achilleos Street, 2370 Nicosia, Cyprus http://silversandscasino.com/ Silver Sands Casino is a dynamic Real Time Gaming based site operating since 1999. We strive to form great relationships with our players and affiliates alike. With the latest slot games on offer, great bonus structures and fast hassle-free payouts we offer our affiliates the maximum return for referred players.

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AFFILIATE ZONE

Silverpop Stand D11 Suite 119, Business Design Centre, 52 Upper Street, London, N4 3BP Tel. 44 (0)20 7288 6343 | www.silverpop.com Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty.

Skrill Stand M5 Welken House, 10-11 Charterhouse Square, London, C1M 6EH Tel. +44 870 3830232 | www.skrill.com • Skrill’s worldwide payment network offers businesses access to direct payment processing via 100 payment options in 200 countries and territories and 40 currencies through just one integration, allowing everyone to pay and get paid globally.

BARCElona affiffiiliate conference 3rd-6th October 2013 The Fira de Barcelona This event will bring you:  1600 Expected delegates  Over 100 AFFILIATE Programs  70% AFFILIATE attendees  Conference sessions that will increase your revenue  Amazing networking parties, in incredible venues, in a stunning city

And all this is FREE for aFfIfiliates

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More details including sponsorship packages, conference schedule, the official hotel, all the parties and much more are available on

www.BarcelonaAffiliateConference.com

AMSTERDAM AFFILIATE CONFERENCE 2013


EXHIBITORS & SPONSORS

OptionFair Stand D12 Limassol City House, 3rd Floor, 6 Karaiskakis Str. CY-3032 Limassol Cyprus. Tel. +44 203 5190373 | www.optionfair.com OptionFairÂŽ is an advanced online trading arena. Binary options trading at OptionFair is suitable for the experienced investor as well as individuals with even the most rudimentary knowledge of world financial markets. OptionFair provides a product that your traffic will understand, relate to, and fall in love with.

Oranje Casino Stand M8 Advance House, Level 4, Manwel Dimech Street 375, Sliema, Malta, SLM 1058 www.oranjecasino.com Oranje Casino was founded in 2005 and is the leading Dutch online casino. We were the first with Dutch speaking croupiers at our Live Roulette and Blackjack tables and have some unique casino games as Casino Patience. At Oranje Casino affiliates will discover huge conversion rates and great player values!

Paddy Power Stand E10 Power Leisure Bookmakers Limited, Power Tower, Belfield Offcie Park, Beech Hill Road, Clonskeagh, Dublin 4, D4 Tel. +353 19051000 | http://www.paddypower.com Paddypartners.com is the affiliate hub for the leading bookmaker Paddy Power. If you’re an affiliate who has his/her boat floated by strong conversion rates, reliable reporting, a never ending stream of specials and generous commercials you need to look us up. Our affiliate team are dedicated, attentive and responsive (not to mention partial to a few drinks) so get signed up today and let the good times roll!

Perhead Stand J12 | Per Head Sponsor ead Per H sor n o Sp Perhead is the leading premiere white label solution that provides bookmakers with a website skin, wagering software for sports betting, casino, poker, and horse betting along with a fully managed service. Enjoy the benefits of being a bookmaker without the high operational costs of running it. Plaza Obelizco, Santa Ana, Costa Rica, 888-397-0000 www.perhead.com

Gambling Insider Players Publishing Media Partner 7 Chapel Place, Rivington Street, London, EC2A 3DQ Tel. (0)2077396999 | www.gamblinginsider.com

Gambling Insider is the premier event-driven B2B publication for the gaming industry. Full of current, compelling editorial, GI offers essential information to senior management worldwide, acting as an additional tool to advance understanding of key strategic issues. Accessible to members through print, online, iPad/iPhone, Android devices, and KindleFire.

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AFFILIATE ZONE

Plus500UK Stand J1| Badge & Wristband Sponsor 359 Goswell RoadLondon, EC1V 7JL www.Plus500.com | www.500Affiliates.com

e& Badg and tb Wris sor Plus500 World’s trading machine is an easy to use yet powerful trading platform for Spon leveraged CFDs trading in Forex, stocks, indices, ETFs and commodities. Available in 34 different languages and in a variety of versions: Software, web, iPhone, iPad, Android and mobiles. Meet our 500Affiliates team and get a special offer!

PrimePartners Stand J14 Tel. +972.362.44210 | www.primepartners.com Since 2003, PrimePartners has been delivering the highest payouts in the gaming industry, as well as providing the most personal and comprehensive affiliate support, with real-time reporting, well performing creative materials and obliging account managers. PrimePartners portfolio includes successful and well-converting brands that will match whatever traffic you might have.

ead nsor

The only iGaming magazine written purely for affiliates. IGB AFFILIATE IS THE MAGAZINE TO KEEP YOU UP TO DATE WITH WHAT’S HAPPENING IN THE INDUSTRY. EVERY ISSUE FEATURES THE NEWS, EVENT LISTINGS, POLLS, IN DEPTH FEATURES AND ANALYSIS THAT YOU NEED WHETHER YOU’RE A NEW OR ESTABLISHED AFFILIATE.

iGB Affiliate is the industry bible, get a free copy today by emailing James.King@iGamingBusiness.com.

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AMSTERDAM AFFILIATE CONFERENCE 2013


EXHIBITORS & SPONSORS

Lotos Affiliates Stand L5 www.lotosaffiliates.com Launched in 2011, Lotos Affiliates serves as an affiliate brand to LotosPoker and LotosCasino - white-labelled projects of world famous 888 brands. We offer high-quality products and exclusive affiliate offers in poker & casino. Our management team shares a vast experience in both online and offline gaming industry.

LuckyLabz Marketing Partner Spaldingstr, 210 20097, Hamburg, Germany Tel: +49 40 8740 8251 | www.luckylabz.com LuckyLabz.com is the German-speaking iGaming full service agency. We offer a broad spectrum of services for the gaming market both in German-speaking countries and beyond. We have divided our services into 5 categories: online and offline marketing, affiliate management, as well as localisation for German-speaking countries, pr services and a creative design studio.

MojoAffiliates.com Washroom Sponsor http://www.mojoaffiliates.com

room Wash nsor o Sp

MojoAffiliates.com provides the casino, poker and sports betting affiliate programs for GEObet.com, Bulldog777.com and GR88.com. With Microgaming casino games offering the biggest slots jackpots available online. Mojo does deals, so if you have a unique idea or need a new partner, get in touch and let’s do business.

Mr Green Stand N20 Mr Affiliate is the affiliate program for the multi award winning casino, Mr Green, recently named as the ‘Online Casino Operator of 2013’ by Gaming Awards. With a dedicated team, Mr Affiliate offers highly competitive rev share, CPA or Hybrid options as well as excellent retention and conversions for your players.

mybet Stand F16

The Marina Business Centre, Level 2, Abate Rigord Street, Ta’ Xbiex, Malta, XBX 1127 Tel. 004930229083-149 | www.mybet.com

myBet.com is a brand of PEI Ltd. The company was established in January 2003 in Malta and has since been growing rapidly. With its three products Sports-Betting, Poker and Casino myBet.com established itself as a leading and trusted brand in the online gaming industry.

Optimal Payments Ltd Stand H4 6 Finch Road, Douglas, Isle of Man IM 12PT Tel. 077 69 140 867 | www.neteller.com NETELLER is trusted by merchants, players and affiliates alike for its award-winning payment systems. Our Affiliate program offers an attractive uncapped life time revenue share per member. Affiliates also benefit from discounts on payment services including FREE Money Transfer and Net+ Prepaid MasterCards®. Earn TWICE for your referrals - Join today at: www.neteller.com/affiliate.

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EXHIBITORS & SPONSORS

iAffiliates Stand F4 | Bronze & AAC Photographer Sponsor PO Box 1234, 11300 Gibraltar Tel. +442035894575 | www.iaffiliates.com

ze Bron C & AA aphy ogr Phot onsor sp

iAffiliates is an exclusive casino affiliate program; The innovative offspring of the Mansion Group, headquartered in the UK dependency of Gibraltar. Its top-converting brands are distinguished as some of the leading names in online casino gambling, listed as follows: Casino.com; The strongest domain name for casino players, with an easy to remember name making it accessible in any language. MansionCasino.com; A well established, trusted brand and once longtime sponsor of Tottenham Hotspur Football Club, is reminiscent of Europe’s famous old-world class. LesAcasino.com; Inspired by the prestigious UK casino located in Mayfair, London, brings the true landbased casino experience into the homes of each registered player. Last but certainly not least, Club777.com; the entertainment capital of online casinos that constantly releases exciting player promotions. These casino brands have the most important characteristics in common as far as online casinos go: top-of-the-line features, frequent new game launches and glocalized marketing with full support and service in all major languages. All of iAffiliates’ partnered brands additionally offer players the option to become VIP members, opening the door to exclusive benefits and bonuses. Players can also become eligible for reload bonuses based on the accumulations of Loyalty Points and the amount deposited. Moreover, all of the brands are powered by Playtech, the leading online gaming software provider with over a decade of proven excellence in the industry. The superior software is very user friendly and offers its 250+ casino games to be played in two different modes. Instant Play uses the latest flash technology and can be played through your internet browser, while the downloadable version boasts eyecatching graphics and offers players an array of casino games that can be installed in no time. Recently, the Mansion Group teamed up with the famous Manchester City Football Club becoming its international Betting Partner. This partnership will provide collaboration across a wide range of commercial activities, including the extension and expansion of the Manchester City brand into key territories. This collaboration will also facilitate other special commercial projects of mutual interest to benefit both parties. Additionally, iAffiliates routinely offers its partners special affiliate promotions to continue raising the bar to reach new heights. These promotions will be updated monthly and will be increasingly incentivized so affiliates participate and engage. Additionally, new affiliates are welcomed with our famous three month Revenue Share start-off package to ensure that they know what kind of treatment to expect. First month affiliates will earn 70%, followed by 60%, 50%, and a customized plan for month four and onward. To supply affiliates with the tools to increase conversions, we offer optimized marketing tools which include a vast range of the following: banners, landing pages, mailers, pop-ups, detailed reports for analysis on demand and more. The core philosophies of iAffiliates are to primarily be a service oriented program and demonstrate a reputation of having the most flexible and generous casino affiliate payouts in the industry. Its elements of trust, on-time payments and high revenues are unparalleled. When a particular brand presents a special offer, new game, or extended bonus, affiliates are notified immediately. Its skilled account managers are available round-the-clock to provide multilingual support ensuring their partners are personally taken care of. iAffiliates is a new species in the affiliate casino world. It works to elevate the current industry standards by solely promoting casino brands resulting in an enhanced marketing experience.

JackpotParty.com & Williams Interactive LLC Stand J7 126-28 Bedford Row, London WC1R 4HE www.jackpotparty.com www.JackpotParty.com is an award-winning online casino built and operated by Williams Interactive. JackpotParty.com features famous branded slots THE WIZARD OF OZ™, BRUCE LEE™, KISS™ and the original STAR TREK™, as well as popular WMS slot games Gold Fish™, Kronos™, Rome & Egypt™ and more! All WMS games launch online exclusively with JackpotParty.com for a limited time. Go to www.williamsinteractive.com for more information on Williams Interactive.

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hy

AFFILIATE ZONE

Ladbrokes limited Stand H1 | Water Sponsor P O Box 150, Suite 851, 5th floor, Europort, Gibraltar Tel. +44 (0) 20 8868 8899 | www.score-affiliates.com

r Wate or s n o p S

SCORE is the betting and gaming online affiliate programme by Ladbrokes and LBapuestas. Join us and get in on the action with world leading brands offering Sportsbook, Casino, Poker, Bingo, Games, Financials and Lottos products. SCORE brands offer top marketing activity which results in impressive conversions of the traffic sent by our worldwide affiliates. Visit us on stand H1.

LeoAffiliates Stand M4 The Plaza Complex, Level 4, Suite 1, Bisazza Street, Sliema, SLM 1640 Malta SLM 1640 Malta Tel. 35621332187 | www.LeoAffiliates.com LeoAffiliates is the official affiliate program for 2 stable brands: LeoJackpot.com and CBMsport.com. It is the name that you know and can trust. Sign up with our COMPLETE AND REWARDING AFFILIATE PROGRAM - and earn UP to 60% RS with No Negative Carry Over!

Affiliates Build Partnerships Through the GPWA

MEMBERSHIP IS FREE and made possible by the support of our sponsor affiliate programs.

39

JOIN US AT GPWA.ORG

AMSTERDAM AFFILIATE CONFERENCE 2013


EXHIBITORS & SPONSORS

Gambling Portal Webmasters Association (GPWA) Stand D20 | Premium Marketing Partner

ium Premeting k r Ma tner Par The GPWA is the premier association and forum site for active online gambling affiliates around the world. The GPWA’s international membership represents thousands of portals and millions of monthly visitors. The GPWA serves the affiliate marketing community by providing top quality content and an exceptional networking venue for affiliates and programs. 95 Wells Avenue, Suite 125 Newton, Massachusetts, USA, 02459 Tel.1.617.332.2650 | GPWA.org

Harry Affiliates Stand N16 147/1, St. Lucia Street, Valletta VLT, 1185, Malta Tel. +46 722 322 772 | www.HarryAffiliates.com Harry Affiliates offers competitive commission rates and advanced marketing tools to help you succeed. Harry Casino is a British casino experience for the dedicated gamer looking for the ultimate game selection without dilution from sportsbook and poker. Harry Casino is managed by an experienced team and benefits from heavy TV exposure in the UK market.

iGB Affiliate Stand M10| Official Magazine ial Offic ine z a g Ma iGB Affiliate is the biggest provider of information, insight and analysis for the iGaming affiliate market through events that attract 100+ exhibitors and 3000+ delegates, and a magazine which is read by over 12’000 active affiliates making it by far the biggest publication in the market. We work on very simple philosophy that affiliates always come first and that doing the norm doesn’t ever work. iGaming Business, 33-41 Dallington Street, London, EC1V 0BB Tel: +44 (0) 207 9543527 | www.igbaffiliate.com

Intertops Stand L14 PO Box W427, Woods centre, St. John´s, Antigua Tel: +1 268 480 3100 | www.intertops.eu/affiliate SPORTSBOOK.CASINO.POKER. Intertops Affiliate Program – Reliable & Fast Reliable – Intertops: This year 17 years online! Trusted since 1983 and online since 1996. Fast – The first online betting site is the first to pay its affiliates. Trust the first. Sign up now!

Interwetten Group of Companies Stand N1 N1, 5th Floor, The Globe Building, 120, The Strand Gzira GZR 1027, Malta Tel. (+43) 699 155 800 18 | www.interwetten.com | www.iwcasino.com www.interwetten.it | www.interwetten.es Founded in 1990 as a sports- betting provider, Interwetten went online in 1997 with the website www.interwetten.com. Today Interwetten presents itself as a true online entertainment company offering a wide range of mainbook and live sports-bets, as well as exciting casino and other games. Join the Interwetten-Team as Affiliate and earn up to 45% Commission!

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m ing er

AFFILIATE ZONE

iOption Stand M9 1st floor IDE IOANNOU COURT, 13 & 15 Gregoris Afxentiou Street Mesa Yeitonia, P.C. 4003 LIMASSOL CYPRUS Tel. 357.220.30077 | www.ioption.com iOption is considered the World’s Leading Binary Option Platform, established in 2008 iOption is also one of the oldest most well established brokers in the market. The iOption Academy has won awards and acclaim as the best provider of education in the industry. Our advanced trading platform offers a wide variety of assets and trading methods and is supported in 7 languages.

Looking for a partner? We won’t spam you with unattractive proposals. But we will keep you informed with useful updates on industry events, upcoming player promotions and kick-ass new marketing tools that will help maximize your profits. Learn more at: europartners.com

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37 AMSTERDAM AFFILIATE CONFERENCE 2013


EXHIBITORS & SPONSORS

Golden Euro Affiliates Stand L4 Tel: +800 22 34 46 76 | www.goldeneuroaffiliates.com

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Golden Euro Casino is in EURO and therefore targeted towards your European casino players! The casino software is RTG (Real Time Gaming) and available in four languages: English, French, German and Italian. Golden Euro Affiliates is the affiliate program behind Golden Euro Casino. An experienced team of affiliate managers is waiting to serve your needs and can be contacted at affiliates@goldeneuro.com & www.goldeneuroaffiliates.com

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Euro Partners Stand G10 | Map Sponsor Tel. +972 3 755 3300 | www.europartners.com

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Why Euro Partners?

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Established in 2002, Euro Partners is among the world’s largest e-gaming affiliate programs. As a Euro Partners affiliate, you’ll enjoy competitive commission rates and an advanced suite of marketing tools, alongside the personal guidance of our veteran account management team.

In addition to traditional affiliate partnerships, we also work with a variety of specialized gaming entities, such as those seeking to expand their online presence, or to facilitate the transition from brick and mortar to digital. About Our Verticals Casino: Our casino platforms are constantly updated to feature the very latest games and technologies, with a current offering of 400+ games in 15 languages. Popular selections include Marvel Comics and Hollywood-themed slots, plus classic favorites such as roulette and blackjack. Best-selling games can also be played on our customized, single-wallet, mobile casino platforms, which are available for Casino Tropez, Europa Casino and Titan Casino. Poker: Titan Poker is the flagship room of the iPoker Network, Europe’s leading online poker network. Millions of dollars in guaranteed monthly prizes, plus lucrative promotions and satellites to major worldwide tournaments throughout the year make Titan Poker a trending online poker destination for players from around the globe. The generous welcome package and popular Titan Rewards loyalty program (including Titan Treasures, Monthly Cash and Titan VIP Club) enables Titan Poker to engage and retain players of all levels. Sports: Developed by industry-leader Geneity, Titan Bet’s betting platform offers an advanced, fully-customized sportsbetting experience while retaining its initial concept of keeping things simple so that bettors can focus on making their picks and not on how to navigate through a complicated website. New developments include upgraded odds engines which produce an impressive range of betting lines; a shared wallet with other Titan gaming platforms; a flexible bonus system; unique weekly promotions; web chat customer support; and a mobile web app powered by Mobenga. *All gaming platforms are developed and powered by Playtech.

Forex Affiliate Stand H10 5 Floor, Kriel Court 1, Griva Digheni, PO Box 53742, Limassol 3317, Cyprus Tel: +3537 25 828 899 | www.forex-affiliate.com Forex Affiliate is one of the largest and most successful financial partner programmes worldwide; paying out millions in commissions to our Affiliates and Introducing Brokers for bringing clients to easy-forex®. Founded in 2003, easy-forex is a pioneer in online trading. Clients trade currencies, commodities, indices and options with training and support from their personal account manager.

34


EXHIBITORS & SPONSORS

ComeOn! Stand J6 Unit 10, 40 Compton Street, EC1V 0BD www.comeon.com ComeOn! offers a market leading selection of Casino, Sports and Poker games. Our single wallet solution together with our cross product bonuses really give us the edge in the iGaming marketplace. Our aptly named affiliate program: earn gives you as our marketing partner the chance to earn up to 50% lifetime revenue share with no negative carry over. It’s not a coincidence that we were awarded the 2012 iGB Award for the “Best Newcomer Affiliate Program”. Read more and start to earn here: www.comeon.com/earn Contact: earn@comeon.com.

Coral Connect Stand L6 Regal House, Queensway Quay, Gibraltar, Gibraltar Tel. 00350 20010477 | www.coralconnect.co.uk Renowned for their Sports betting Coral have recently made massive strides in the e-gaming sphere with the development of top-notch Casino, Poker and Bingo products, which are all available to play on Mobile. First-class products and competitive commissions make Coral Connect the programme of choice for affiliates.

EGO-EGaming Online.com Stand L12 | Silver Sponsor EGO Marketing, Limassol, Cyprus 3096 Tel. 35725279300 | www.EGamingOnline.com

r Silve or s n o Sp

EGO - Egamingonline provides some of the best deals and affiliate support in the industry. With our multi-lingual team of 10 dedicated affiliate managers we guarantee fantastic support to affiliates around the clock. With full Live reporting you can find everything you need at www.EGamingOnline.com

CasinoAffiliatePrograms.com Premium Marketing Partner

ium Premeting k r 3200 Bristol Street, Suite 645 Costa Mesa, Ca 92626 Ma tner Par Founded in 2000, CasinoAffiliatePrograms.com (CAP) is the leading resource for iGaming affiliates. CAP specializes in providing iGaming affiliates with the education and training needed for success in a constantly changing market. We also help you stay up-to-date on industry news, and offer direct connections to gambling affiliate programs best suited to your specific niche and market. Our legacy also includes co-founding the popular iGB conference circuit (which includes the London Affiliate Conference, iGB Affiliate Awards, and iGaming Super Show) as well as iGB Affiliate’s acclaimed iGaming affiliate magazine. Here are some of the ways in which CAP helps affiliates become and stay more successful: • Custom Exclusive Deals, More Money in Your Pocket. Not only can CAP bring some of the strongest, exclusive deals to the table for affiliates, CAP Affiliates earn 15% more (on average) by taking advantage of our pre-negotiated, custom-tailored offers with industry leading programs. • Ratings and Reviews. Ensure you are working with only reputable operators. CAP offers more than 350 in-depth ratings and reviews from our members on iGaming’s major operators. • Complaint Resolution System. We bridge the gap between operators and affiliates through a private system for listed programs & a public forum for unlisted programs, which has helped resolve over $500,000 in disputed commissions since 2010. • Expert and Innovative Affiliate Resources. With daily expert articles on SEP techniques, social media and email traffic tactics, monthly webinars on the hottest trends and hard-hitting Video Interviews with renowned industry icons, CAP aims to deliver affiliates the best resources possible.

32


AFFILIATE ZONE

Empire Option Stand N6 Luis Bonavita 1294 Of 1510 WTC Free Zone, Montevideo - Uruguay, CP 11300 Tel. 59826262006 Empire Option is the leading binary option platform in Spain, Latin America and Brazil. Offering local payment methods and the most advanced tools for traders and affiliates, EmpireOption.com guarantees the best conversion rates not only of your Spanish and Portuguese speaking traffic, but from world-world wide markets.

Genesys Tech N.V. M12 eCommerce Park, Vredenberg Hoek, Heelsumstraat/Rotterdam, Curacao, Netherlands Antilles Tel. +356 99966601 | www.genesysaffiliates.com Genesys Affiliates is the affiliate programme for the Genesys Gaming Group, powered by the innovative Betonsoft. Having 5 casino brands with different target markets and groups, affiliates can promote any casino that suits their audience by earning up to 50% lifetime Revenue Share, CPA on certain markets and hybrid deals.

er nsor

ium eting tner

OUR iGAMING DATA IS AS iGOOD AS IT GETS! Casino City’s iGamingSuppliers.com

Casino City’s iGaming Pocket Directory

The Most Complete iGaming Suppliers Guide Connecting iGaming Industry Buyers and Suppliers!

Your Quick-Reference Guide to Every Aspect of the iGaming Industry.

Casino City’s iGaming Business Directory iGaming’s Who’s Who – From Operators to Suppliers, and Much, Much More!

CasinoCityPress.com

iGamingSuppliers.com

iGamingPocketDirectory.com

33

AMSTERDAM AFFILIATE CONFERENCE 2013


EXHIBITORS & SPONSORS

Betspace Affiliates Stand J2 | Registration Sponsor Z/N UTS Gebouw, Curacao, 2nd Floor Tower Business Centre. Tower Street, Swatar BKR 4013 Malta, BKR 4013 Tel. +356 2546 6062 | http://betspaceaffiliates.com/

ion strat Regi sor n Welcome to Betspace Affiliates - one of the most reliable and rapidly growing affiliate Spo

program! It is powered by MyAffiliates and offers creative solutions as well as: real time statistics, reliable payments, no negative carryover, Revenue Share up to 40%. Our highly-experienced affiliate team and incredibly attractive plans will be the key to your prosperity. Join the winning team today - be on top of the world tomorrow!

BetVictor Stand M14 Chandler House, Leanse Place, 50 Town Range, Gibraltar Tel. 0044 (0) 207 127 9051 | www.betvictor.com The BetVictor group is one of the world’s leading independent bookmaking and gaming groups. Established in 1946 the company has been trading for over 60 years. With offices in London, Gibraltar and the Far East the company offers a wide range of gaming products tailored to each individual market

BinaryUnited Stand G14 Tel. 972525445250 | www.binaryunited.com In House Multi Software Binary Options Affiliate Program, Comprehensive set of Marketing Materials, Real Time Stats, Personal and helpful Affiliate Managers and Weekly CPA Payments.

Brightshare Sponsor Lunch Sponsor Playing fair. Sharing success.

Akara Building and 24 De Castro Street, Wickhams Cay 1, Road Town, Tortola, BVI info@brightshare.com | Tel. +972 54 326 6055 | www.brightshare.com/

h Lunc or s n o p Representing Microgaming’s most reputable casinos since 2002, the BrightShare affiliate S

program presents uniquely strong mobile casino offerings and delivers tools to target the world’s most attractive markets. Yet, what makes BrightShare genuinely exceptional is the close support of its experienced account managers who are truly dedicated to their affiliates’ success.

bwin.party Stand E8 3rd Floor One New Change London UK EC4M 9AF Tel. 0044 (0) 20 7337 0100 | www.bwinparty.com bwin.party was formed from the merger of bwin interactive Entertainment AG and Partygaming Plc in March 2011 to create the world’s largest listed online company. We command leading market positions in each of our four products: sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo. Bwin.party is sponsoring some of the world’s biggest soccer clubs: Real Madrid, Manchester United and FC Bayern. Bwin.party partners, our brand-new global affiliate program, brings together the world’s biggest gaming brands. Full details about the company can be found on its investor relations website at www.bwinparty.com.

30


ion or

AFFILIATE ZONE

ium Premeting k r Ma tner London, UK calvinayre.com Par CalvinAyre.com is a leading gambling news site founded by Bodog brand creator Calvin Ayre. CalvinAyre.com offers a mix of breaking news, interviews, event highlights and informed opinions covering the global gambling industry. It’s a place where gambling industry insiders can read and watch the latest breaking news as it happens.

CalvinAyre.com Premium Marketing Partner

Casino City Stand D20 | Premium Marketing Parnter

ium Premeting k r a M er Partn Casino City operates a network of popular player-oriented gaming information sites. With over three million visitors a month, the network provides strategy articles, news, popularity rankings of iGaming sites, plus profiles of land-based and iGaming properties worldwide. Casino City also publishes and distributes iGaming business information and market research. 95 Wells Avenue, Suite 125, Newton, Massachusetts, USA, 02459 Tel. 1.617.332.2850 | CasinoCity.com

ch nsor

Fighting for trust, honesty and integrity in the online gaming industry! PERSPECTIVES WEEKLY VIDEOS

31

Partner with us and join the ght NOW! APCW.org

+1 617.332.2850 x129

sales@apcw.org

AMSTERDAM AFFILIATE CONFERENCE 2013


AFFILIATE ZONE Affiliates United (William Hill Online) Stand F1 | Platinum and Bag Sponsor 6/1 Waterport Place, Gibraltar Tel. +972 73 733 292 | www.affutd.com

num Plati g & Ba or s Spon

Affiliates United

Affiliate United, the official William Hill affiliate program, is the online gambling industry’s most reputable brand boasting quality products across Casino, Sports, Poker, Bingo, Mobile and more.

Our all-inclusive affiliate marketing program offers real-time stats both online and via mobile; cutting-edge marketing tools; multiple payment options including PayPal; a unique one-wallet payment system; personal account managers and 24/7support in a wide array of languages. There is no other affiliate marketing system out there more comprehensive! Affiliates United is the only brand that guarantees consistently high player retention and undisputed player value. We tackle retention head-on with customised support and exclusive promos to ensure player satisfaction and repeat visits. It is in this way that our affiliates maximise their earnings increasingly over time. Making a Brand Wise Choice! Name recognition goes a long way in this business. Affiliates United offers you the opportunity to capitalise on some of the biggest names in the online gaming industry such as award-winning William Hill. As international household names, our brands, including William Hill Poker and William Hill Bingo, EuroGrand, Sky Kings Casino and 21Nova, are well suited to a wide variety of target audiences and are supported by over 20 different languages. Model for Success We go the extra mile when it comes to taking care of our affiliates. By offering generous revenue models (and the highest REVSHARE in the industry), we give you the strength to maximise your earning potential. Around-the-Clock Availability - We are here to assist you! A personal account manager is assigned to each affiliate; in addition, for your peace of mind, our 24/7 Live Support team is available via phone, chat, fax or email. Powerful & Convenient Affiliate Tools - Affiliates United features a powerful and easy-to-use affiliate management system enabling quick access to marketing tools in a variety of languages, customised reports and affiliate stats. Our All-Inclusive Affiliate Package Includes: • Top brands in multiple languages • Revenue share for life and generous CPAs • Real-time stats, both online and via mobile • Cutting-edge marketing tools to secure excellent campaign results • Dedicated and professional account management to optimise your conversion rates • 24/7 support in the language of your choice We’d love to meet you! Please visit us at Stand F1 or join us online now at www.affutd.com to turn your traffic into cash!

Betfair Stand F9 Waterfont, Hammersmith Embankment, London, UK, W6 9HP www.betfairaffiliates.com Partner with Betfair, one of the worlds biggest online betting providers. We offer an unrivalled sports betting experience as well as a huge compliment of Casino, Poker and Arcade products. We offer competitive reward plans, Full cross product earnings and Dedicated affiliate managers

29 AMSTERDAM AFFILIATE CONFERENCE 2013


WE’RE THERE WHEN IT HAPPENS At CalvinAyre.com, we bring you up to speed on all the breaking news, expert opinions, hot topics and trends in the global gaming industry, 24/7... with an edge. Because we’re there when the story happens... even when shit hits the fan.

1302002-CA_Conference Guide_Ad 1

5/6/13 3:05 PM


AFFILIATE ZONE

AffiliateEDGE

AffiliateEdge.com Official Hotel Keycard Sponsor PO Box 416, Salford, England, M6 6XH | Tel. Toll Free: 1 888-671-2855 UK/Int’l: +44 (0)161 211 1354 | www.affiliateedge.com

ial Offic l Hote d ar Keyc or s n o Sp

The award winning AffiliateEdge, is fast creating a name for themselves as a market leader and innovator. With their custom built, state of the art affiliate program. AffiliateEdge offers you a full range of in depth statistics, comprehensive creative library, API’s and a flexible approach to the way you work. Online since 2004 AffiliateEdge are the most trusted online casino affiliate program.

Association of Players Casinos & Webmasters (APCW) Stand D20 | Premium Marketing Partner

ium Prem ting e Mark nsor Spo The Association of Players, Casinos & Webmasters (APCW) ensures fairness for both players and webmasters. The APCW is one of the most highly respected “watchdog” sites for investigating and reporting issues. The APCW’s “Perspectives Weekly” video series is carried across hundreds of websites and has received over three million views. 95 Wells Avenue, Suite 125, Newton, Massachusetts, USA, 02459 Tel. 1.617.332.2650 | www.APCW.org

bet-at-home.com Entertainment GmbH Stand K1 Hafenstraße 47-51, Linz, Austria, 4020 Tel. 0043 732 9015 1000 | www.bet-at-home.com bet-at-home.com is a leading European online gambling and sports betting company since 1999. With more than 3.2 million registered customers, the company, which is listed on the Frankfurt and Vienna Stock Exchanges, is one of the most popular bookmakers. The wide-reaching offer includes sports betting, casino, poker and games.

bet365 Stand E1 Hillside (New Media) Limited, Hillside, Festival Way, Stoke-On-Trent, ST1 5SH Tel. 08000 288 365 | www.bet365.com bet365 is one of the world’s largest online gambling groups with over 10 million customers across 200 different countries. bet365 offer a hugely competitive sports betting product to a large international market. They score highly in every category, including competitive odds, In-Play betting and a range of sports and markets. Many customers will agree that their live streaming service is the jewel in their crown, with over 40,000 events streamed live every year. As well as Sports, bet365 also offer first class Casino, Games, Poker and Bingo products. Their one wallet system means players can enjoy all products with ease and commission is earned from each product just as effortlessly for affiliates. The Casino at bet365 runs on Playtech software and offers over 180 games plus Live Dealer versions of the most popular, classic Casino games. bet365’s extensive Games product boasts over 300 games from over 30 different providers. The vast choice of games on offer is unrivalled and attractive to customers and affiliates alike. The Poker product is part of the iPoker network and over the past seven years has grown to be one of the strongest rooms on the network. bet365bingo runs on the Virtue Fusion network and lays claim to having some of the best offers online. The famous Bingoheads are the mascots of this exciting product which is the current sponsor of Emmerdale, a popular TV Soap in the UK. The bingo site was also relaunched in March 2012 offering a slick and modern experience for players. Sports Betting, Casino and Games can be played via Mobile with bet365. Sports is available in 17 languages and offers in-play betting as well as live streaming a range of events including Horse racing and Soccer. The Casino and Games product offers a generous selection of Table and Slot games. At the iGaming Business Affiliate Awards 2013, bet365 won Best Overall Affiliate Programme for the fourth year running and secured the title of Best Overall Affiliate Manager, following on from similar success at both the 2011 and 2012 ceremonies. bet365 was named In-Play Sports Operator of the Year for the second year in succession at the 2012 eGaming Review Awards. In the eGaming Review’s Annual Power 50 for 2012, bet365 secured top spot for the third year running.

27 AMSTERDAM AFFILIATE CONFERENCE 2013


AFFILIATE ZONE 24 Option Stand L1 | Thought Leader & Binary Sponsor ght Thouder a Le ary &Binnsor Spo 24Option Affiliates is the largest affiliates programme in the binary options field, serving the market leader in binary options- 24Option. Binary options are most lucrative for affiliate marketing, as they are fast paced, easy to understand, friendly and lucrative. Samos Business Centre, 2nd Floor, 67 Spyrou Kyprianou Street, Potamos Yermasoyia, Limassol, Cyprus, CY-4043 +357 25 262789 | www.binaryoptions-affiliate.com

Our affiliates are our partners - We invest in our affiliates. Everything we offer in our affiliates programme is designed to help you, the affiliate succeed with us. Anyone can be an affiliate with 24Option. Using your blog, email database, Facebook page, Twitter feed, website, or anything else you can think of, add in the materials and support we can offer you, and off you go. What can we offer you? - We have the biggest team in the industry, including dedicated support in eight languages: English, Japanese, French, Italian, German, Russian, Turkish and Chinese. And as 24Option as a company grows, so does our team. Each affiliate is assigned a dedicated affiliate manager to work closely with in one of these languages. We have a high conversion rate from your referrals to traders with 24Option. Our Affiliates team works closely with the sales and customer support teams ensuring that any traders sent through by you are given the best care available. We offer all our affiliates attractive marketing materials. We have a whole range of marketing tools available to you, from banners and newsletters to promotions, landing pages and an e-book; and they can all be customized to your needs. Our affiliates have access to our library of creatives for inspiration for your sites. We have the largest range of trading features attracting more traders to 24Option all the time. Traders can chose from High/ Low, 60 Second Options, Touch/No Touch, and more. Traders can choose to trade the largest range of commodities, currencies, stocks and indices in the industry. Be assured that your traffic will be joining the best platform in the industry. As our affiliates you are entitled to monthly promotions and bonuses. We believe in thanking our affiliates for the work they put in with us. We have set up an accurate tracking system with real time data, which means that every trader who comes to us from you can be traced back to you, and you can be credited for your work. In addition, we pay monthly, so you can always be certain that you will receive your money in a timely manner. On time every time. Our Commission Plan - Our Commission Plan is one of the key parts of our affiliates programme. We offer high levels of commission, enabling our affiliates to build a steady income with us. The message of our plan is simple: the more account activations from your traders, the more you will earn in commission. At 24option affiliates we treat each partnership as unique, please contact your affiliate manager directly, and we can put together an attractive commission plan that makes the most of what we have to offer to you. So why join 24Option? - If everything above wasn’t enough for you, we also offer all our new affiliates an activation bonus. Once you have referred ten new traders to us, we will give you $500. And as we give you all the materials you need to get started, it couldn’t be easier. Contact us today for more information about how you can join the leading provider of binary options trading.

Affactive Stand N7 WiltonBay Limited, Trident Chambers, Road town, Tortola, British Virgin Islands Tel. (USA Toll Free): 1 (877) 738 6997/(UK Toll Free): +44 (0) 808 234 3114 (Fr Toll Free): +33 (0)8 05 08 02 42 | www.affactive.com Affactive.com is a rapidly growing affiliate program specializing in online gaming. Affactive. com is unique by providing its clients Casino brands from a variety of software providers, all in one spot. We have the latest and most updated tracking software, creative and technological solutions, and some of the most competitive and attractive commission programs in the industry. The highly experienced and multi-lingual affiliate team is always available 24/7. Come and get to know us at our Booth!

25 AMSTERDAM AFFILIATE CONFERENCE 2013


EXHIBITORS & SPONSORS

T

hank you to all our exhibitors and sponsors for supporting the Amsterdam Affiliate Conference. If you wish to catch-up with any of them during or after the show, exhibitor and sponsor details can be found below.

AFFILIATE EXHIBITORS & SPONSORS

138.com Stand K8 Unit 3, 1-4 Christina Street, London, EC2A 4PA | Tel. (0)7854147644 | www.138.com 138.com launched only last month, a rebrand of 138SunGame, one of Asia’s most respected and recognisable names. We have now consolidated our brand to incorporate all our various operations around the world. We are proud to announce sponsors of Championship/Premier League football team Watford for the next three years.

888.com Stand G1 | Gold & Lanyard Sponsor 601-701 Europort, Gibraltar | Tel: 0207 487 8688 | www.888.com

& Goldard y n La sor Spon

888.com is one of the world’s most popular online gaming entertainment and solutions providers. 888 has been at the forefront of the online gaming industry for over a decade, allowing both players and B2B partners to enjoy a world-class gaming experience. 888’s consumer facing websites offer more than just online gaming. They are entertainment destinations, places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. Included amongst 888’s many online gaming offerings are the award-winning 888casino, 888poker, 888ladies bingo and 888sport, all of which are accessible via 888’s centralised internet gaming venue, www.888.com. As well as providing players with an innovative, comprehensive and enjoyable gaming experience, 888 Total Gaming Services offers customisable solutions with an ideal platform to establish an online gaming presence and optimize their brands. 888 is an established leader in responsible gaming, with specialist websites dedicated to corporate responsibility and responsible gaming. Safety and security of our customers and products is always a key focus. 888 is licensed and regulated by the Government of Gibraltar, where 888’s main headquarters and main operations are located.

Active Wins Stand L16 6th Floor, Steam Packet House, 72-76 Cross Street, Manchester, M2 4JG Tel. 01613593593 | www.activewins.com The Active Wins affiliate program unifies top eGaming and Sportsbook brands, including Betfred.com. Active Wins facilitates the highest level of affiliate marketing via a dedicated team of affiliate managers, marketing specialists and campaign analysts, ensuring that every campaign achieves optimal impact.

Affiliate REPUBLIK Stand N15 415 Aveinguda Diagonal, 8 piso, Barcelona, Spain, 8008 Tel. (+34) 933 686 915 | www.AffiliateREPUBLIK.com Created by four long-standing and reputable individuals from within the iGaming Industry, Affiliate REPUBLIK is a high earning and transparent program created with affiliates in mind. With an affiliate software displaying real-time statistics, fair and simple commission structure and an unrivalled player retention program, Affiliate REPUBLIK allows affiliate to earn more from the start.

22


WHO’S WHO? Skrill

TraderXP

Sky Betting & Gaming

UFX Affiliates

StarGames.com

Unibet

The Sports Network

Winner Affiliates

TheBingoAffiliates

YTFX Affiliates

M5 Rossen Yordanov Rossen.yordanov@skrill.com

J10 Dean Leyland Dean.leyland@bskyb.com

H6 Adam Warren Adam.warren@stargames.com

Media Partner Mickey Charles mcharles@sportsnetwork.com

E15 Linda Niskanen linda@thebingoaffiliates.com

TitanPartners.it

F8 Raphael Naccache raphael@titanpartners.it

20

P1 Scott Port Scottp@traderxp.com

J4 Richard Binstock Richardb@ufxaffiliates.com

F10 Elen Garth elen.garth@unibet.com

G8 Yoni Sidi Yoni.Sidi@winner.com

P1 Gilad Shoham Gilads@ytfx.com


WHO’S WHO? LotosPlay

Perhead

LuckyLabz

Plus500

MojoAffiliates.com

PrimePartners

Mr Green

Probability Affiliates

mybet

Red Returns

NETELLER

Referback

L5 Dmitry Bodrov Db@lotosaffiliates.com

Marketing partner Jan MĂśller Moeller@luckylabz.com

Sponsor Tabitha Monroe support@mojoaffiliates.com

N20 Ali Atam ali.atam@mrgreen.com

F16 Alexander Laske alexander.laske@mybet.com

H4 Lee-Ann Johnstone

J1 David Zruia David@plus500.com

J14 Vivian Cherman Vivian.c@primegaming.com

H5 Santosh Jain santosh.jain@probability.co.uk

J9 Myron Saacks Myrons@redreturns.com

Lee-ann.johnstone@optimalpayments.com

E16 Shane van Zyl Shanev@referback.com

OptionFair

RevenueJet

Oranje Casino

Silver Sands Casino

Paddy Power

Silverpop

D12 Thomas Almekias Thomasa@optionfair.com

M8 Tom de Bruijn tom@euro-gaming.com

E10 Denise Kehoe denise.kehoe@paddypower.com

18

J12 Travis Prescott Travis@perhead.com

K12 Matt Ward matt@revenuejet.com

N21 Ivana Savov ivana@silversandscasino.com

D11 Matthew Bulbeck mbulbeck@silverpop.com


8880 bet365 Affiliates Sportsbook EGR Mag_1 03/05/2013 10:10 Page 1

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AFFILIATE ZONE ComeOn!

Harry Affiliates

Coral Connect

iAffiliates

EGO

iGB Affiliate

Empire Option

Intertops

Euro Partners

Interwetten Group of Companies

Forex Affiliate

iOption

Genesys Tech N.V.

JackpotParty.com & Williams Interactive LLC

M12 Silvia Hoppe silvia.hoppe@hotmail.com

J7 Julia Wild jwild@williamsinteractive.com

Golden Euro Affiliates

Ladbrokes limited

affiliates@goldeneuro.com

jonathan.chapman-Pemberton@ladbrokes.co.uk

J6 Carolina Tobar Carolina@comeon.com

L6 Anthony Hodgetts anthony.hodgetts@galacoral.com

L12 Ágnes Czeglédi Agnes@egamingonline.com

N6 Gonzalo Rojas grojas@empiremoney.com

G10 Robin Becker robecker@europartners.com

H10 Anet Azrielant anet@forex-affiliate.com

L4

GPWA

D20 Steven Corfman steven@gpwa.org

N16 Pål Andersson Pal@harrycasino.com

F4 Ran Hay Ran@iaffiliates.com

M10 Edward Grundy Ed@igamingbusiness.com

L14 Roman affiliate@intertops.eu

N1 Rene Hartl Rene.hartl@interwetten.com

M9 Michelle Johnson michelle@ioption.com

H1 Jonathan Chapman-Pemberton

LeoAffiliates

M4 Marius Filip Mfilip@leoaffiliates.com

17

AMSTERDAM AFFILIATE CONFERENCE 2013


Superb 30% introductory rate Lifetime Revenue Share No negative carryover Experienced Affiliate Team Wide range of creatives Best promotions available in the industry New exciting mobile features

Join us today and benefit from our top class affiliate experience Visit www.victorsaffiliates.com for full T&C’s. 18+ Please gamble sensibly www.gambleaware.co.uk


AFFILIATE ZONE APCW

D20 Anthony Telesca anthony@apcw.org

bet-at-home.com

K1 Roman Karner Affiliate.en@bet-at-home.com

bet365

E1 Alexander Carr Alexander.carr@bet365.com

bet365

E1 Ashlea Morris Ashlea.morris@bet365.com

bet365

E1 Gavin Walters Gavin.walters@bet365.com

bet365

E1 James Woods James.woods@bet365.com

Betfair

F9 Scott Lindsay scott.lindsay@betfair.com

Betspace Affiliates

J2 Betspace Affiliates Team Affiliates@betspace.com

BetVictor

M14 Pauline Andrew Pauline.andrew@betvictor.com

Binaryunited

G14 Ben Spiro Ben@binaryunited.com

BrightShare

Sponsor Ilan Nachmani Ilann@brightshare.com

bwin.party

E8 David Levy david.levy@bwinparty.com

bwin.party

E8 Laura Bent laura.bent@bwinparty.com

bwin.party

E8 Marielle Vigon marielle.vigon@bwinparty.com

CalvinAyre.com

Marketing Partner Bill Beatty Bill@calvinayre.com

Casino City

D20 Michael Corfman michael@casinocity.com

CasinoAffiliatePrograms.com

Marketing Partner Allan Stone Allan@casinoaffiliateprograms.com

CasinoAffiliatePrograms.com

Marketing Partner Sarah Sheade Sarah@casinoaffiliateprograms.com

15

AMSTERDAM AFFILIATE CONFERENCE 2013


WHO’S WHO?

L

ooking for a specific exhibitor? Have you arranged a meeting and you’re not sure of their details or who they are? Use our Who’s Who list to find the right contact for your business.

MEET THE EXHIBITORS 138.com

888.com

24 Option

888.com

24 Option

Active Wins

K8 James Cook James@138sungame.com

G1 Ofir Gerzon Ofir.gerzon@888holdings.com

L1 Anna Tinelli anna.t@24option.com

G1 Tal Tandet Tal.tandet@888holdings.com

L1 Carolina Teichman Carolina.t@24option.com

24 Option

L1 Emma Morris Emma.m@24option.com

AffiliateEDGE

Affiliate Edge

Sponsor Martyn Beacon Managers@affiliateedge.com

24 Option

Affiliate REPUBLIK

888.com

Affiliates United (William Hill Online)

G1 Barbara Fischer Barbara.fischer@888holdings.com

F1 David Bilén David.bilen@williamhill.com

888.com

Affiliates United (William Hill Online)

L1 Julia Leroux Julia.l@24option.com

G1 Meghna Khanna Meghna.Khanna@888holdings.com

12

L16 Adam Rowley adam@activewins.com

N15 Marit von Stedingk Marit@affiliaterepublik.com

F1 Nadav Linden Nadav.linden@williamhill.com


Offer Pack Includes www.AffiliateEdge.com *Offer vaild for the first 2 months

7 US Friendly Brands Unbundled Commissions 50% Revenue Share*


AFFILIATE ZONE

AT A GLANCE

WEDNESDAY

09.30

iGaming Super Show & Amsterdam Affiliate Conference

10.00

iGaming 4 Business Conference

Executive Conference

BeTs Conference

Amsterdam Affiliate Conference

15.00

Complimentary Bar opens

18.00

Show closes

20.30

Official Networking Party

Panama, Oostelijke Handelskade 4, 1019 BM Amsterdam

THURSDAY

9:30 10.00

iGaming Super Show & Amsterdam Afilliate Conference •

PRiME Conference

mGaming & Social Gambling Conference

10.30

Amsterdam Affiliate Conference

11.00

iGaming 4 Business Conference

15.00

Complimentary Bar opens

18.00

Show closes

20.30

Official Networking Part

Majestic and Europub, Dam Square 3-7, 1012 JS Amsterdam

11 AMSTERDAM AFFILIATE CONFERENCE 2013


THANK YOU TO OUR SPONSORS Platinum & Bag Sponsor

Gold & Lanyard Sponsor

Silver Sponsor

Bronze & AAC Photography Sponsor

Registration Sponsor

Lunch Sponsor

Playing fair. Sharing success.

Badge & Wristband Sponsor

Thought Leader & Binary Sponsor

Map Sponsor

Official Hotel Keyboard Sponsor

Per Head Sponsor

Water Sponsor

Premium Marketing Partner

Premium Marketing Partner

AffiliateEDGE Washroom Sponsor

Premium Marketing Partner

8

Official Magazine


FLOOR PLAN & EXHIBITOR LIST

7Red J8 138.com K8 24 Option L1 888.com G1 Active Wins L16 Affactive N7 Affiliate REPUBLIK N15 Affiliates United (William Hill Online) F1 APCW D20 bet-at-home.com K1 bet365 E1 Betfair F9 Betfred L16 Betspace Affiliates J2 BetVictor M14 Binaryunited G14 bwin.party E8 Casino City D20 ComeOn! J6 Coral Connect L6 Deckmedia M11 EGO L12 Empire Option N6 Euro Partners G10 Forex Affiliate H10 Genesys Tech N.V. M12 Golden Euro Affiliates L4 GPWA D20 Harry Affiliates N16 iAffiliates F4 iGB Affiliate M10 Intertops L14 Interwetten Group of Companies N1

6

iOption M9 JackpotParty.com & Williams Interactive LLC J7 Ladbrokes limited H1 LeoAffiliates M4 LotosPlay L5 Mr Green N20 mybet F16 NETELLER H4 Netopartners H11 Nordic Betsson K14 OptionFair D12 Oranje Casino M8 Paddy Power E10 Perhead J12 Plus500 J1 PrimePartners J14 Probability Affiliates H5 Red Returns J9 Referback E16 RevenueJet K12 Silver Sands Casino N21 Silverpop D11 Skrill M5 Sky Betting & Gaming J10 StarGames.com H6 TheBingoAffiliates E15 TitanPartners.it F8 TraderXP P1 UFX Affiliates J4 Unibet F10 Winner Affiliates G8 YTFX Affiliates P1


AFFILIATE ZONE Key iGaming Affiliate Zone stands

Food

iGaming Business Zone stands Conference rooms

Toilets

Refreshment areas

Seating areas

Bars

BeTS In association with

N21

N20

M14

L16

J14

K14

F16 E16

G14

E14

D18 D20 D21

Conference Room 2 N13

N16

M4

N15

M5

M12

L14

K12

J12

H10

G10

F10

E10

D16

H11

L12

D12 D11 P3 J10

M8 M10 M9 VIP Lounge

P1

M11

Conference Room 1

L5

L4

N3

H5

J7

H4

G8

F8

F9

E8

F4

K1

D9

D10

D8

D7

D5

J4

N6 N2

J8

J6

L1 N4

H6

K8

L6

N7

J9

F1

H1 J2

C12

B

C10

B

C7

B

C5

B

B

E1

G1

J1

N1

D1

D2

C3

D3

D4

C1

C4

C2

B

B

iGaming Affiliate Zone Entrance

AMSTERDAM AFFILIATE CONFERENCE 2013

Entranc


WELCOME TO THE AFFILIATE ZONE

T

hank you for attending the seven conferences and exhibition that make up the iGaming Super Show.

As the industry develops and encompasses more disciplines, our new concept is to provide a onestop solution by hosting multiple conferences, simultaneously, at a single location. As you will see over the next few days, each individual conference is focused on a specific vertical of the iGaming sector, while our exhibition allows operators and suppliers a showcase and meeting place that ties all members of the industry together. The concept came from our attendee feedback that informed us that with so many conferences at so many different locations, staff and managers were spending too much time away from the office. By co-locating several shows concurrently, we hope we have addressed this issue and provided your business efficiencies on flights and hotel stays. For our exhibitors, I hope we have been able to reduce the costs associated with erecting and hosting your booths by bringing multiple shows to one exhibition floor. We also hope that you take advantage of your new access to the wide variety of stakeholders provided by the seven associated conferences. Welcome to the largest iGaming show to date. You are one of 4,000 expected attendees and I hope we have heard your requests and addressed them in a way that makes the Super Show concept the most effective and efficient use of your time and resources. Michael Caselli Founder, iGaming Business Ltd

4

Contents 6 Floorplan 7 Thank you to our sponsors 8 At a glance 11 Who’s Who 12 Exhibitors and sponsors 22 ACC Wednesday programme 50 ACC Wednesday speaker highlights 51 ACC Thursday programme 52 ACC Thursday speaker highlights 53 ACC Networking and parties 54 Super Show floor plan B2B guide 36 Exhibitor list


Amsterdam Affiliate Conference 2013 Delegate Guide


iGB SuperShow2013 del guide