IELA World 2025 - Anniversary edition by IELAassociation

“At the heart of IELA is our belief in the power of collaboration and community.”

“This 40 th anniversary Congress is truly a pivotal moment, honoring our rich history and legacy.”

Words from the Board of Management p. 4

Leading the Way: Meet IELA’s Board

Get to know the passionate leaders shaping IELA’s future.

07 Sudhir Dhavan

10 Alexandra Erdmann

11 Lucien Lawson

13 Christoph Rauch

14 Garcia Newell p. 6

15 Lena Ericson

16 Dirk Urra 18 Ziad Harb

19 Bas Wiendels

Celebrating our Legacy: Congress Moments that Matter

A celebration of connection, continuity, and community. p. 20

Global Pulse: Regional Trends and Insights What’s shaping the industry across continents?

CONTENTS IELA WORLD

JUNE 2025

Our esteemed industry partners extend a special ‘birthday’ wish to IELA and its members. p. 28

Voices of Collaboration: Industry Partners in the Spotlight

Behind the Scenes: A Young Professional’s Perspective Step into the shoes of Morane Abou.

Wisdom from the Past: A Conversation with Phil Powell & Mariance Ewbank

Two legends, one powerful conversation.

34 Phil Powell 36 Mariane Ewbank p. 33

Powering Progress: Reports of the IELA Working Groups

Dive into the latest achievements of our working groups.

See IELA’s reach come to life. p. 38

IELA Around the World: Our Global Footprint

Group: Alessandro Conte

60 Bridging the Future - Industry Relations Working Group: Kim Valdés 61 Sustainability Working Group: Marta Kupis

WORDS FROM THE BOARD OF MANAGEMENT

As we gather for the 40th IELA Congress, I am filled with immense pride and gratitude for the incredible journey we have shared. This milestone event marks a special moment for our entire community, the outcome of our collective dedication, hard work, and commitment to excellence.

At the heart of IELA is our belief in the power of collaboration and community. Our strength lies in our ability to come together, share knowledge, and support one another. The IELA Congress serves that purpose; it is a celebration of our shared values and the bonds we have forged over the years.

This 40th anniversary Congress is truly a pivotal moment, honoring our rich history and legacy. Since its inception, IELA has been at the forefront of exhibition logistics, setting standards of excellence and fostering a global community of professionals dedicated to advancing our industry. Over the past four decades, we have grown, evolved, and adapted to the changing landscape, always with a focus on innovation and collaboration.

This history embodies the resilience and vision of our members. It is the foundation upon which we build our present and future. As we celebrate this significant milestone, I would like to take this opportunity to express my heartfelt thanks to the past chairpersons of IELA and the founding members whose vision

and dedication laid the groundwork for our success.

Coming together allows us to reflect on our achievements, learn from each other, and chart a course for the future. It is an opportunity to inspire and be inspired, to innovate and drive positive change within our industry. The connections we make here are the lifeblood of our organisation, fueling our collective growth and success.

As we look back on recent events, our Winter Seminar in Amsterdam was a resounding success. We welcomed attendees from 36 countries, including 55 enthusiastic students, for thought-provoking sessions and invaluable networking opportunities. The seminar provided a platform for young professionals to bring their fresh perspectives and energy to our industry. The achievements of the Sustainability Working Group with the NZCE highlight our commitment to sustainability, featuring activities such as the “Sharing Excellence in Sustainable Practices” webinar and the Green Challenge initiatives, which promoted best practices and inspired innovation within our industry.

Furthermore, the Membership Working Group’s success in attracting new members, including those from previously unrepresented regions, are testaments to our ongoing efforts. Looking at the efforts of the Industry Relations Working Group, we saw the launch of the “IELA Trend

Talks” webinar series, starting with a focus on industry disruption, provided valuable insights for navigating the future.

The first-ever industry relations webinar emphasised the need to “Get ready for disruption” and explored how organisers and venues are adapting to potential shifts in the future. In terms of fostering internal collaboration, we were honored to have our delegation visit Ufi, IAEE, IEIA, and the Global Exhibition CEO Summit in China.

We also extend our support to the IELA Seniors Club for their meet in Hamburg, which was another enriching experience for our community.

In conclusion, special thanks goes to Sandi Trotter for her invaluable contribution last year in transitioning our previous secretariat and auditing our accounts. My gratitude also extends to board members Lena Ericson and Ziad Harb for their assistance during this transition, and to my Co-chair, Alexandra Erdmann, and Treasurer, Lucien Lawson, for their unwavering efforts. Last but not least, I wish to thank the new IELA Secretariat team for their efficiency and dedication in reaching out to our members and ensuring the smooth execution of our activities.

On behalf of the entire Board of Management, I want to express my deepest gratitude to each of you for your support and dedication. It has been an honor to serve this incredible community, and I am confident that IELA will continue to thrive and reach new heights.

Thank you once again for your trust and commitment.

Chairperson 2024 - 2026

Sudhir Dhavan

2.

LEADING THE WAY: MEET IELA’S BOARD

Get to know the passionate leaders shaping IELA’s future. In this exclusive series of interviews, our Chairperson, ViceChair, Treasurer, and Board Members share their visions, values, and what drives them to elevate the global exhibition logistics industry.

Sudhir Dhavan Chairperson

QReflecting on your time with IELA, can you share your fondest memory of the Congress? What made this moment particularly special for you and the association?

SD To be very honest, I have numerous memorable experiences with IELA, and it is difficult to single out just one. However, a few moments that stand out are as follows:

During the COVID-19 pandemic, when the exhibition and events industry was at a standstill, our primary focus was to support our team and ensure the organization continued to operate smoothly. The goal was to retain everyone, provide the same salaries without deductions, and assign challenging tasks to keep the organisation afloat.

We successfully achieved this, and as a recognition of our efforts, I was honoured with the “Face of IELA” award in Congress at Brugge in 2022. This is one of the most cherished memories of my career, which I will carry with me throughout my life. Additionally, in 2021, I had the privilege of being part of the firstever election for the IELA Board of Management (BOM), which was a significant milestone although this was the online Congress for all us.

Furthermore, I am proud to share that last year in Taipei in 2024, R E Rogers India received Best Export Agent Award, Best On-Site Agent Award, and I was honoured to be elected as the IELA Chair for the tenure of 2024 to 2026.

These moments are especially meaningful not only for me as an individual but also for my organization, as they reflect the industry-wide recognition of the services we provide. The support and collaboration within the IELA community make these achievements even more special, and they will always hold a special place in my heart.

QThroughout your involvement with IELA, what have been some of the most rewarding aspects of your experience? How have these experiences shaped your perspective on the industry?

SD Throughout my involvement with IELA, I have found several aspects to be incredibly rewarding, both personally and professionally. One of the most

significant experiences has been my active participation in the development and implementation of the IELA Academy. In 2023, at the Malta Congress, I had the privilege of contributing to the formulation of the Academy’s concept and curriculum. This initiative was a collaborative effort, and I worked closely with Karla Juegel, an esteemed education specialist with extensive industry experience. Together, we laid the foundation for an educational platform aimed at elevating industry standards and providing structured, comprehensive training for professionals. Witnessing this vision materialize has been highly fulfilling, as it directly contributes to the growth and development of our industry. Another rewarding experience was my involvement with the JMIC for NZCE from its inception until 2024.

During this period, I had the opportunity to represent the logistics fraternity by delivering presentations and engaging with a diverse range of stakeholders across the industry. This platform enabled me to share insights, foster collaboration, and deepen my understanding of the various perspectives within our industry community.

These experiences have profoundly shaped my perspective on the industry,

reinforcing the importance of continuous learning, collaboration, and innovation. They have strengthened my belief that industry growth depends on knowledge sharing and robust professional networks. Being part of these initiatives has not only broadened my understanding but also deepened my commitment to contributing toward the ongoing advancement of our industry.

QThe industry is constantly evolving with new challenges and opportunities. What are your thoughts on the current state of the industry, and how do you see IELA playing a role in its future development?

SDThe industry is indeed in a state of continuous evolution, driven by rapid changes and emerging opportunities. As the landscape shifts, it’s essential to understand both the challenges we face and the avenues for growth.

Current industry challenges include:

• Volatility in sea freight and airfreight markets — Fluctuating transportation costs impact budgets and planning.

• Geopolitical conflicts and war zones

— These affect traffic routes, lead times, and pricing, adding complexity to logistics planning.

• Growing emphasis on sustainability — Environmental regulations and client expectations are pushing us toward greener practices, which require adaptation and innovation.

• Delicate build-up and wind-up schedules — Tight timelines demand precise coordination and real-time communication to ensure seamless event execution.

Opportunities in the current scenario:

• Enhanced Client Education: There is a significant opportunity to demonstrate how IELA members, as trusted logistics partners, can provide reliable, timesensitive solutions. Educating clients on the value of working with an IELA-certified agent can help them navigate volatile markets more confidently.

• Innovative Solutions: Embracing new technologies, sustainable practices, and flexible logistics strategies can turn challenges into competitive advantages.

• Global Collaboration: Strengthening our international network allows for sharing best practices, resources, and expertise, which is vital in managing complexities across borders.

I believe IELA will continue to be a catalyst for industry advancement by fostering professionalism, innovation, and collaboration. The organization’s initiatives—such as comprehensive training programs, setting industry standards, and facilitating global networking—are crucial in helping members adapt to disruptions and seize emerging opportunities.

Alexandra Erdmann Vice Chairperson

QReflecting on your time with IELA, can you share your fondest memory of the Congress? What made this moment particularly special for you and the association?

Two particularly special moments for me were at the IELA Congresses in 2015 in Singapore and 2016 in Dublin, when SWISS EXPO LOGISTICS LTD was honoured with the prestigious award for ‘Best Export Agent’. Being the only IELA member to receive this recognition two years in a row is something we are incredibly proud of. These awards were not just acknowledgements of our team’s dedication and performance, but also milestones that strengthened our bond with the IELA community. Each Congress truly feels like a reunion— bringing together industry friends and professionals from around the globe. It’s a unique space where mutual respect, trust, shared passion and

business excellence for exhibition logistics are always at the heart of every conversation. IELA is like a family for me.

QThroughout your involvement with IELA, what have been some of the most rewarding aspects of your experience? How have these experiences shaped your perspective on the industry?

One of the most rewarding aspects of my involvement with IELA has been the strong sense of global members network and trust that defines the association. Collaborating with highly skilled and reliable partners from around the world has not only made our operations smoother but has also deepened my respect for the standards and professionalism in our industry. Another truly valuable experience has been the exchange of knowledge—whether through Congress sessions, working groups, or informal conversations. Learning from peers who face similar challenges in different markets has broadened my understanding and helped me anticipate trends and innovations more effectively. Also, the work in the IELA Board of Management since 2020 has been a wonderful journey.

AEThe logistics and event industry is undergoing a transformation, shaped by global trends like digitalisation, sustainability, geopolitical shifts, and changing customer expectations. Simultaneously, there is a stronger focus on green logistics and reduction of CO2 emissions. IELA is uniquely positioned as an association of specialised exhibition and event logistics professionals, playing a significant role by:

• Setting global standards – ensuring quality, reliability, and professionalism in a highly complex logistics segment.

• Fostering collaboration and working groups – providing a platform for members to share insights, best practices, and innovative approaches to challenges.

• Advocating for the industry –representing members’ interests in global policy discussions, especially in areas like industry relations and sustainability.

• Driving education and development –

equipping members with training such as the Winter Seminar and Operations Summit.

Lucien Lawson Treasurer & Board Member

QReflecting on your time with IELA, can you share your fondest memory of the Congress? What made this moment particularly special for you and the association?

LLAs Clamageran Foirexpo was one of the seven founding members of IELA in 1985, I quickly became personally involved in building relationships with our industry partners. I had the unique opportunity to work alongside some of IELA’s founding fathers — unforgettable moments, especially when managing the world’s largest aerospace show in Paris.

Those were incredible times, filled with intense hard work and a strong sense of camaraderie — especially once the

2016 Dublin - Award Night - Swiss Expo Logistics

job was done. I feel truly privileged to have experienced the deep spirit of the IELA Family so early on, a feeling that has never left me. That spirit reached new heights when I attended my very first IELA Congress in 2000, in Edinburgh, Scotland — a moment that marked the beginning of a lifelong connection with this extraordinary community.

QThroughout your involvement with IELA, what have been some of the most rewarding aspects of your experience?

How have these experiences shaped your perspective on the industry?

LL My passion and dedication to the global exhibition logistics industry, along with my ability to foster strong interpersonal relationships, led me to take on the role of Chairperson of the IELA Industry Relations Working Group (IRWG) in January 2022. In this role, I have focused on strengthening IELA’s relationships with other exhibition industry associations worldwide, always with the goal of creating value for IELA and its members.

I was first elected to the IELA Board in 2022 during the Bruges Congress for a two-year term. Since then, I have continued to serve as the Board’s liaison to the IRWG, while also contributing as a permanent member of both the Membership Working Group and the Sustainability Working Group.

In June 2024, I was honoured to be reelected as an IELA Board Member during the Taipei Congress for another two-year term, and to take on the role of Treasurer. I am proud to oversee IELA’s financial

matters, ensuring sound decision-making and contributing to the association’s long-term success and stability.

LL With deep industry experience and a strong commitment to driving positive change, I have worked hard to help our sector reach ambitious goals — especially during a time of significant global challenges. From addressing the impacts of climate change to advancing the implementation of carbon footprint measurement, my focus has been on making our industry more sustainable and future-ready for the decades ahead.

Christoph Rauch

Board Member

QReflecting on your time with IELA, can you share your fondest memory of the Congress? What made this moment particularly special for you and the association?

CR There are two moments for me personally, which are linked to each other. The first one was when I got elected as Chairman of the Board of Management of IELA in 2014 in Amsterdam. It truly is a fond memory as it was the first time in IELA history that father (1990-1993) and son (2014-2016) were Chairmen of IELA. The second occasion clearly was when I was awarded honorary membership of IELA during the Gala Dinner in San Francisco in 2018. I dedicated the award to my father Klaus Rauch, IELA Founder and Honorary Member as well.

Throughout your involvement with IELA, what have been some of the most rewarding aspects of your experience? How have these experiences shaped your perspective on the industry?

CR For me personally, it was always very rewarding to be part of a group of exhibition logistics experts and to meet and talk with the peers of our industry. When I started and attended my first Congress in Las Vegas in 2002, I still was a young boy and was keen to learn from the peers and to find out how they do business, how they see the industry as a whole. It has shaped my perspective to that extent that I learnt different ways of looking at businesses. And it was also very rewarding – and it still is – to travel the world and get to know different people, different cultures and countries. It is a fantastic industry we are in.

Q The industry is constantly evolving with new challenges and opportunities. What are your thoughts on the current state of the industry, and how do you see IELA playing a role in its future development?

CR After the COVID19 break the industry is back on track. Some of the markets have shifted from some countries to others, at least from a German perspective. Exhibitions are still one of the most important part of the marketing mix of the companies and the exhibitors are still willing to invest on exhibitions. It is one of the easiest ways to access new markets and a perfect

place to meet with vendors, clients and all other stakeholders. IELA and its members are a crucial part of the entire exhibition industry. No exhibits, no show – so meanwhile everybody knows how important the logistics chain of exhibitions is.

QThroughout your involvement with IELA, what have been some of the most rewarding aspects of your experience? How have these experiences shaped your perspective on the industry?

Garcia Newell Board Member

QReflecting on your time with IELA, can you share your fondest memory of the Congress? What made this moment particularly special for you and the association?

GN My fondest memory of IELA was delivering the keynote alongside Sonia Thomas. The subject matter was diversity and inclusion, something that is important for our global industry, and also my own moral compass in life.

GN Joining our IRWG has been very rewarding, first as a member, then as a Vice Chair. This group reminds me that we are the “voice for our members”, so there is a sense of pride serving our members in this capacity.

GN Having gone through the pandemic, where many companies did little or no business in our industry, our association has remained strong and agile throughout, providing valuable information on how we maintain during crisis and preparing the way for the new-norm; which did return with a bang. Our overall industry has bounced back stronger, and IELA and our membership play a huge role in this. Sustainability was just a buzz word prior to the pandemic, however we quickly found out that our industry needed to grasp the changes, and IELA stood up to the challenges. AI is now being used more within our industry, and can see this being another integral ingredient of industry in the future.

Congress? What made this moment particularly special for you and the

LEfrom the congresses I’ve been to. What always stands out is how people who’ve only emailed or talked on the phone finally meet in person. The smiles, the laughter, the energy—it’s always special. It’s also fun to see how quickly people become friends. At first, some might be a bit shy, but very shortly after the congress has kicked off —everyone starts to relax. By the end, people don’t just leave with new contacts, they leave with real friendships.

QThroughout your involvement with IELA, what have been some of the most rewarding

aspects of your experience? How have these experiences shaped your perspective on the industry?

LEWhen I first joined IELA, there were only a handful of women involved—at my first congress in 2000, I think we were maybe six women in total. Things have changed a lot since then, and it’s been great to see that development. What’s always stood out to me, even back then, when the industry was very maledominated, is that IELA has never made me feel different or left out. I’ve never experienced discrimination - not because of gender, age, title, religion, or background. Everyone is treated with the same respect, no matter where you come from. That is IELA to me and it is something I really value.

LEEducation is something I really care about - passing on our craft to the next generation- by teaching, adapting, and getting young people into the industry, we make sure our profession keeps going. IELA has an important role in that. It sets a good example, gives us a place to connect, and offers training that helps people understand both the job and each other. That kind of support means a lot for the future of our industry.

Dirk Urra Board Member

QReflecting on your time with IELA, can you share your fondest memory of the Congress? What made this moment particularly special for you and the association?

One of my fondest memories of the IELA Congress was the first time I attended the ‘Welcome Reception’ in Prague. If I am not mistaken, this was my first congress after participating at the Partnering Event in Dublin. The atmosphere was amazing, a gathering of professionals from all around the globe, all connected by a shared passion for excellence in exhibition logistics. What made this moment so special was the immediate sense of community, although we are all competitors but also partners. Despite the diversity in geography and background, there was a great feeling of unity, collaboration, and mutual respect.

During this evening, I truly understood the value of IELA — not just as a professional network, but as a global family that supports and inspires. That experience not only deepened my commitment to the association but also established several partnerships and friendships that continue to shape my career.

QThroughout your involvement with IELA, what have been some of the most rewarding aspects of your experience?

How have these experiences shaped your perspective on the industry?

One of the most rewarding aspects of being involved with IELA has been the opportunity to engage with a global network of professionals who are truly committed to raising the bar in our industry. Knowledge-sharing, best practice discussions, and the spirit of the members, enhanced my business but also my private life as well. Participating in the congresses and Working Group sessions has expanded my understanding of how different markets operate and how innovation and adaptability are key to success in such a dynamic industry. It has also helped me realise the power of trust. Seeing how IELA members work together around the globe with a shared commitment to quality and reliability has given me a deeper appreciation for the vital role we play behind the scenes of every successful exhibition.

These experiences have significantly shaped my outlook, emphasising the importance of continuous learning, crosscultural collaboration, and the value of a strong, ethical network in driving the industry forward.

DUThe exhibition logistics industry is constantly in a transformative process, shaped by global disruptions, technological challenges, and an increasing emphasis on sustainability. Our clients today demand more agility, transparency, and value-added services. In this shifting landscape, IELA plays a crucial role as an engine of innovation. Through its commitment to high standards, knowledge sharing, and professional development, IELA helps members not only adapt to change but lead it. The association’s focus on trust, compliance, and collaboration is more relevant than ever, especially as companies navigate complex geopolitical environments

and environmental regulations. Looking ahead, I see IELA staying for best practices, digital transformation, and sustainable logistics solutions. Its global network is unique to foster partnerships, focus on learning and education, and advocate for the strategic value of specialist logistics providers in a highly competitive and demanding market.

Ziad Harb Board Member

QReflecting on your time with IELA, can you share your fondest memory of the Congress? What made this moment particularly special for you and the association?

IELA has been a part of my life since the beginning. My fondest memory is my first IELA congress in Athens 2006. I was attending with my father, while I was still studying at the university. What made it truly special was not only sharing it with my father but also experiencing the spirit of the IELA community for the first time. It was then that I felt the unique bond, energy, and purpose that defines IELA.

Q Throughout your involvement with IELA, what have been some of the most rewarding aspects of your experience?

How have these experiences shaped your perspective on the industry?

One of the most rewarding aspects of my involvement with IELA has been the strong connections I have built with fellow members; many of whom have become close friends over the years. It goes beyond simply facilitating our work; we have grown into a true family and community. These relationships have shown me the immense value of collaboration, trust, and long-term relationships in achieving success and navigating challenges together.

The industry is currently at an inflection point with new technologies and market dynamics facing both exciting opportunities

Ziad Harb and Joseph Harb

IELA Congress 2024

and significant challenges driven by rapid technological advancements, evolving client needs and sustainability demands.

I believe IELA can foster collaboration and knowledge-sharing among its members, enabling us to collectively address challenges, capitalise on opportunities, and shape the future of exhibition logistics.

Bas Wiendels

Board Member

QReflecting on your time with IELA, can you share your fondest memory of the Congress? What made this moment particularly special for you and the association?

BWMy first IELA goes back to the year 2000 in Edinburgh, it was during the European Football Cup taking place in the Netherlands, my home country; I remember wearing my orange shirt during the congress days when the Dutch national team had their games.

(It did not help…) On the day out, we played the Highland Games and, of course, we went on a Whiskey tour. And yes, I mostly remember the long bus rides that I only ever experience during the IELA Congresses. And yes, it was 25 years ago, but at that time Ravinder really impressed me with his singing during the bus rides.

Additionally, in 2014, we, as Valverde (and 2 other companies), were the hosts of the Annual IELA Congress in Amsterdam. This was tough, but we didn’t leave any opportunity unutilised to make sure that participants knew they where in the “Valverde” country. It was the birth of the “Valverde Bar”. I think Marc and myself slept not more than 10 hours in total during that week. We were exhausted but fulfilled. And yes, it was our privilege to be an IELA host.

3.

CELEBRATING OUR LEGACY: CONGRESS MOMENTS THAT MATTER

From inspiring keynotes to unforgettable networking moments, IELA Congresses have long been the heartbeat of our association. This section shines a light on the people and milestones that have shaped our gatherings over the years—including tributes to our Honorary Members and reflections from past Chairpersons. It’s a celebration of connection, continuity, and community.

Mario Carniglia

“The first IELA Congress I attended was Beijing 2001, OTIM had just joined the IELA Family, it was quite emotional to meet all the colleagues and agents from around the world. All the congresses I attended have been very enjoyable, specially Rome 2003 was quite glamorous. During the congresses of Istanbul 2004 and Athens 2006, OTIM was awarded as the ‘Best Export Agent’. I was proud to receive this prize.

In more recent years, I would mention Barcelona 2012, Munich 2013, Prague 2017 and Venice 2019. I have very nice memories of all the events of the last quarter of the century. Thank you, IELA for giving me such an unparalleled opportunity of being part of this Community of friends.”

Greg Keh

“In my junior years at TWI, I was invited to an IELA Welcome Party hosted by TWI. I was so excited to be able to meet and mingle with all the key executives and the founders of IELA. At the event, I learned that my role was to do hotel pick-ups of the guests, deliver ice to the party and to run errands. Almost disappointed, I realised that we make and create our own value in life. While serving, I was learning, while delivering, I was networking. I was able to create a valuable environment of learning from and networking with the founders that created such a successful organisation as well as an incredible industry!

I acknowledge the incredible vision, dedication, and impact that our founders have, and meeting so many of them for the first time is my most favoured memory. Blessings and gratitude to our founders.”

Ron Berry

“One of my most memorable IELA Congress experiences was the day out. Boarding a tourist boat, heaving nothing but friendship atmosphere and party, truly embodied the spirit of collaboration and friendship that defines IELA. The connections made and lessons learned continue to resonate with me, both personally and professionally.”

Ruth Meister

“It all started while I was already working for Hans Brauchli; he just told me to follow him to the meeting room. At that stage, I didn’t know anything about IELA! And I did work for IELA for 20 years and always enjoyed my job. It was hard work, but then I met so many nice people from all over the world. I also remember that in 1991, we had to cancel the General Assembly because of the Gulf war. It was a terrible job to do because at that time we had to notify the participants by means of telex messages! I very much enjoyed the congresses in Dubai and New Delhi. And in addition, there were so many nice Board meetings. Attached is a picture of the Board of the 10th Anniversary in 1995 in Montreux, Switzerland. I finally retired in 2005.”

Sandi Trotter

“My first IELA Congress was many years ago and it was a very intimidating experience. I was gathered with a group of people I didn’t know. The names may have been familiar, but most I had never met in person. This was a very exclusive, close-knit group and my anxiety level was high. Typical of IELA , my fears were quickly put to rest and I was quickly made very welcome and comfortable.

IELA has always meant developing business and personal relationships, and I have made friends that last to this day. The IELA Family was clearly evident at our post-covid congress in Bruges in 2022. To see everyone again after a 2-year absence was truly momentous, and the atmosphere at the welcome evening was full of joy and relief to be together again and that we had all survived the pandemic.”

Guido Fornelli

“I joined what I now see as my professional family at the 1992 Sydney congress, when I was thirty. Back then, we were a small group — much older than me — passionate, generous, and supportive. Over time, those connections became deep friendships that reached far beyond work and endured through the years. One of my most precious memories is when we organized the congress in Rome and we brought everyone to the highest hill in the city for a sunset gala dinner. That magical evening remains unforgettable, a moment many still thank me for, even after all this time.”

Thierry Demeure

“My 1st participation representing ZIEGLER Expologistics Belgium in an IELA Congress was in January 1989 in Rio de Janeiro. I guess we were 25 to max 30 participating members. The Chairman Big Steve Barry from TWI USA (one of the 7 founders) was leading the congress with authority. No one dared to object. Debates were short.

Years later, on my arrival at the IELA Congress in Budapest in 1999, I was informed that I had to take over the chairmanship of the acting Chairman who resigned the day before. A personal challenge!

In Beijing, I had to make a presentation to the Chinese Officials. Most attendants were speaking among themselves or on the phone...I was waiting for their attention before starting, but I was told to start my presentation as most attendants did not understand English, neither

Pentti Flink

“My IELA journey began in the charming town of Carmel, where I attended my very first convention from April 12–14, 1988. I had the honor of serving two terms on the Board, contributing to the association’s evolution. One of the most memorable milestones was the 12th General Assembly in Helsinki, June 22–26, 1997.”

were interested in my speech. Additionally, in Beijing we had the privilege to attend an evening in the Great Hall of the People, at the time not accessible to foreigners. This was organised by the late Klaus Rauch (founder of IELA) from BTG Germany - China.

Our IELA motto: “QUALITY not QUANTITY”

The relationship and personal contacts between IELA members, established during the congresses, promoted trust, reliability and the operational results in some difficult logistics challenges. We became friends ready to help in all circumstances.

I couldn’t imagine that IELA would reach, after 40 years, this growth & importance for the industry. This success is thanks to the work performed by the volunteers at the BOM, the working groups, and the secretariat.”

Robert Moore

“IELA my family! I first heard of IELA in 1989 when I joined LEP as their Australasian CEO. In 1991 LEP purchased a shareholding in Corrigans International, so effectively I had two companies (both IELA members) reporting to me. In 1992 the 7th GA was held in Sydney following the previous yeas postponement due to the Gulf War, and I finally met the family.

What a great event with 32 member companies and 65 participants. The late Richard Geddes continued to represent us at GA’s, however having caught the exhibition bug in 1995, I left LEP and purchased the majority shareholding in Corrigans. I attended my next GA in Budapest in 1989 and stayed until my retirement in 2017. At the Delhi Congress in 2005 I took the role of MC and also joined the Board. In London the board presented a motion to dissolve the Swiss Cooperative which failed and in December that year several

members resigned. Achim Lotzwick an I were determined to make the Paris GA work! Following Achim Lotzwick’s resignation I assumed the Chairman’s role in Seoul, Korea. The work began, Elizabeth was appointed secretariat, we decided to have a networking event immediately after the Congress and also had meetings with lawyers in Switzerland to ensure in Barcelona we could convert from a Swiss Cooperative to a Swiss non profit organisation. This was achieved with an overwhelming majority. Our first partnering event was also held with 252 delegates from 50 countries! In 2016 we held the first Operations summit in Hong Kong.

To me IELA was a passion and to be surrounded by so many dear friends made it all worthwhile. Those of you attending the 40th Congress in Geneva are very lucky. Remember we are family and those that started and built IELA will always be respected and thanked. My dear friend Hansruedi Brauchli worked the vision and look at us now!”

Hans Brauchli, Bob Moore, Ravinder Sethi, Achim Lotzwick

Jacqueline Moser

“Grâce à IELA, Jean-Paul et moi avons découvert beaucoup de pays intéressants.

Pour Jean-Paul ce fût aussi important pour son business.

Partout l’accueil était chaleureux et nous avons tissé de belles amitiés.

A ce jour je suis toujours en relation avec certains membres. Merci IELA.”

4.

VOICES OF COLLABORATION:

INDUSTRY PARTNERS IN THE

SPOTLIGHT

We asked our esteemed industry partners what special ‘birthday’ wish would you like to extend to IELA and its members for the future. This is what they had to say.

Chris Skeith UFI

“Congratulations to IELA on 40 years of driving excellence in logistics—may the next decades bring even greater innovation, collaboration, and global impact for your vibrant community. The UFI Community and Team, thank you for your support, insight, and friendship as a UFI Member since the year 2000.”

Gregor Bischkopf IFES

“Dear IELA Friends and Colleagues, Congratulations on 40 years of your annual congress and the outstanding work you do year-round.

This milestone reflects IELA’s unwavering dedication to excellence, innovation, and your vital role in the global tradeshow industry. Our members—service providers and logistics experts alike—are deeply interconnected, relying on each other to deliver exceptional event experiences. As IELA celebrates this achievement, we, at IFES look forward to strengthening our partnership. The coming decades will bring new challenges and opportunities, but through collaboration and shared knowledge, we’re confident our joint efforts will continue to elevate the industry. Here’s to another 40 years of success, innovation, and collaboration!”

Vincent Polito SISO

“IELA plays a crucial role in the events industry, looking forward to the next 40 years of contributing to the success of SISO members worldwide.”

Marsha Flanagan IAEE

“As we celebrate this incredible milestone—40 years of the IELA Congress—I’d like to extend my warmest congratulations, and a heartfelt birthday wish to IELA and its dedicated members. May the next chapter be defined by continued collaboration, innovation, and leadership in shaping the future of exhibition logistics. Here’s to building stronger global connections and inspiring the next generation of industry professionals. Happy 40th, IELA—your legacy is just getting started!”

Christian Kuenzli — EXPO EVENT Swiss LiveCom Association

“Congratulations on 40 years of bringing the global exhibition logistics industry together! IELA has always stood for excellence, collaboration and trust – values that are more important than ever. For the future, I wish continued boldness in innovation, strength in partnerships, and a thriving network that shapes the next decades with the same passion and professionalism that marked the first forty”

Juan Puchalt AFE

“On behalf of the Spanish Trade Fairs Association (AFE), on this very special 40th anniversary of IELA, I would like to wish the greatest success to all members of the association and hope that IELA itself continues to celebrate many more anniversaries, growing and adding value to all companies in the sector. Happy 40th Anniversary!”

Jörn Holtmeier — AUMA

“On behalf of AUMA – the Association of the German Trade Fair Industry – I warmly congratulate IELA on 40 years of its annual congress.

Over the decades, IELA has united global exhibition logistics experts, fostering collaboration and knowledge exchange.

Germany’s trade fair success is built on the precision and innovation IELA members bring. In today’s rapidly changing world, trade fairs remain essential for dialogue, innovation, and growth—made possible by the dedication of logistics professionals.

Here’s to the next 40 years of strong partnerships, innovation, and excellence in exhibition logistics!”

Amy Calvert — Events Industry Council

“On behalf of the Events Industry Council, I extend heartfelt congratulations to the IELA Congress on your 40th anniversary. This milestone is a testament to your unwavering commitment to excellence and innovation in event logistics. More importantly, it reflects the critical role IELA plays in fostering human connection through seamless global collaboration and shared experiences.

Thank you for your leadership and partnership in advancing our industry. Here’s to the next 40 years of impact and connection.”

WISDOM FROM THE PAST:

A CONVERSATION WITH PHIL POWELL & MARIANE EWBANK

Two legends, one powerful conversation. Former Chairpersons Phil Powell and Mariane Ewbank reflect on their journeys, leadership lessons, and the legacy they’ve helped build within IELA.

Phil Powell

world. Trevor, at that stage running the AEO in UK, surveyed his organiser members about IELA and delivered a damning result of IELA’s penetration and profile. Trevor went on to make himself (and me!!) unpopular with some IELA personalities but his strategic vision for IELA mirrors the development being delivered today by a bright, dynamic secretariat. Great to see.

QAs a former Chairperson, you played a pivotal role in guiding the association through various phases of growth and development. Looking back, what were some of the most significant milestones that stand out to you the most?

PPWell, that’s a very big question with many likely answers. Maybe the first big step was to move away from the original concept of One member per city. This position reinforced a view that IELA was an exclusionist ‘friend’s club’ but more importantly it was a brake on development – and not just membership growth. Limiting membership in such a way would have become a barrier to future industry relationships. This was a critical step, quickly implemented.

Having Trevor Foley as a guest speaker at Edinburgh began a momentum shift that continues today. Associations can become introspective and selfcongratulatory, often blind to their real

QThe industry has seen numerous transformations over the years. From your perspective, what were the changes that have influenced the association and its members and in what way?

PPQuality is a word that dominated Board discussions, particularly but not only around membership criteria and growth. I recall heated debate about quality definition and measurement steering the Board away from becoming a kind of Bureau Veritas with all the risks and responsibilities that entailed. While Quality led the way, the drive to excellence in Safety, Social Responsibility and Inclusivity has changed the way we act and think. For the better.

Globalisation has had an enormous impact on the industry. With so many events morphing around the world it creates powerful opportunities for IELA and brings members together in the most tangible, productive ways.

1990 Munich Gala Guests

Sheikh Maktoum 1993

QQLeadership often comes with its own set of challenges and rewarding moments. Could you share an experience that had a lasting impact on your view of the industry?

There is a mantra: Don’t complicate, simplify. Let me give you a simple response here. At one of the early Board Meetings, ‘Uncle’ Ernie chose a hotel which gave names rather than numbers to the rooms. Hans was tickled pink to have been given the room ‘Casanova’. He delightedly waved his big brass key ring throughout the meeting, earning the Casanova nick name which stayed with him. I am not sure Alice would have been too thrilled, but Hans loved it. Moral of the story? Work hard, stay happy. We sometimes lose sight of that in an industry which demands total commitment and consumes personal time. Enjoy this madhouse of an industry.

What guidance would you offer to those who are now part of the association to ensure they continue to uphold and build upon this legacy?

PP Engage! Join the forums, go to the meetings, send your colleagues, meet other members, get to know the secretariat. Participate and get involved. It is enriching and rewarding and strengthens the platforms created by your ancestors. Including me!

Q Leadership is crucial for the growth and success of any organisation. At the same time, the future of the industry lies in the hands of younger and aspiring leaders. What do you believe are the essential traits and key qualities of a successful leader, and how can aspiring leaders move towards that direction?

PP We all need to find our own way, but there are well trodden paths to follow. In my own career I leant on my own three R’s – Respect, Responsibility and Recognition, applying these traits to individuals and to the team with great outcomes. Find a style that suits and works for you. Looking forward, to an ever more complicated world, I would say Stay Current. Technology, Governance and Regulation change so much and so frequently it is more essential than ever to be compliant. The present fluctuations in tariffs for example could see huge increases in duty liabilities with significant repercussions on Bonds, Guarantees and Carnets. Stay current, stay watchful, stay compliant.

Kelty from Montreux 1986

Mariane Ewbank

QYour role as Chairperson was marked by significant contributions and leadership, especially as a prominent female leader in the industry. How did you manage the unique challenges and opportunities that came with being a female leader in the industry?

During my chairmanship, my primary focus was on serving IELA and its members. My goals were to provide valuable benefits to members, strengthen the Association’s brand, and enhance our global recognition.

Being a female leader was an added bonus. I’m proud to have been not only the first woman to hold the position, but also the first South American and Brazilian. I believe this achievement helped pave the way for more women to step out of the shadows—both within IELA and in other associations.

QYour tenure saw the implementation of various initiatives and projects. Which milestones are you most proud of, and how did they contribute to the association’s growth and success?

Before listing the initiatives, I want to emphasize that they were the result of a team effort. I had the honor of working alongside brilliant minds on the IELA Board and Secretariat team, all of whom shared the most important ingredient—passion. IELA was my passion, and it was equally so for my teammates. A project can only become reality when driven by a team with shared goals and motivation. What I appreciated most during my term was the strong connection between the Board and the membership. The Board truly represented the members—it wasn’t an isolated or superior body.

During my two-year term, we launched several key initiatives: the IELA Training Manual (ITM), the IELA Security Guidelines, IELA Webinars, GDPR implementation, and “The Bridge”—a program designed to welcome new and more reserved members. We also proudly raised the IELA flag at major industry events, boosting recognition for both the association and its members.

QThe role of women in the industry is continually evolving. What are your thoughts on this progression, and how can the association further support and empower female professionals?

I’m seeing more and more women stepping into leadership roles within our association and the industry, which is fantastic. We must view ourselves as equals—not different or special—but fully capable of performing and responding to challenges with confidence. There’s still a long road ahead. I’d like to add that women should not be placed in roles simply to meet equality quotas, but because of their skills, professionalism, competence, and ethics. That’s the true path to empowering female professionals.

As the industry continues to evolve, it’s crucial for the association to stay ahead. What areas do you think are most important for the association to concentrate on to maintain its competitive edge?

I would start by revisiting the principle of “Quality, not Quantity.” Many of us promote IELA as the elite group of event freight forwarders, so maintaining strict standards for new member acceptance is essential.

Continuing to collaborate with other associations in the events industry also enhances our recognition and positions us as a reference point.

QAs the industry moves forward, it’s essential to balance legacy with innovation. What message would you like to impart to newer, younger members about maintaining this balance?

ME Don’t be shy—get involved in IELA activities and working groups, and share your opinions. IELA exists for its members, and its actions reflect who we are and what we want. Your voice matters.

IELA AROUND THE WORLD:

OUR GLOBAL FOOTPRINT

See IELA’s reach come to life in a stunning world map infographic. Our community spans the globe—united by a shared commitment to excellence in logistics.

Global community: Australia, Azerbaijan, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Israel, Italy, Japan, Lebanon, Lithuania, Malaysia, Mexico, Morocco, Netherlands, Nigeria, Pakistan, Peru, Poland, Portugal, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States of America, Vietnam

7. GLOBAL PULSE: REGIONAL TRENDS

AND INSIGHTS

What’s shaping the industry across continents? Prominent IELA Members share regional updates, highlighting trends, challenges, and opportunities in their corners of the world.

AFRICA

From the Ground Up: A Southern African Reflection on 40 Years of IELA

By Jacqui Nel – Director, Exhibition Freighting GSM & Vice Chair, EXSA

Oh wow, what a milestone to celebrate: 40 years of IELA and global excellence in event logistics. As I reflect on my own journey in this remarkable industry, I’m struck by how much has changed—not only within our sector but also in the heart of South Africa.

Rewinding four decades, South Africa was a very different place. Before 1994, it was a divided nation, largely cut off from global trade and opportunity. We were under a militarised regime, marked by deep internal strife and systemic exclusion. A large portion of the population was barred from full participation in society, including the workforce. The event and exhibition industry, like many others, was constrained by inequality and isolation.

But the world changed with the leadership of Nelson Mandela, affectionately known to us as “Madiba.” His presidency marked the beginning of South Africa’s reintegration into the global community. It was a time of healing, truth, and reconciliation. For the exhibitions industry, it was a honeymoon phase—a period of revival and possibility. South Africa became open for business, and the world responded with curiosity, investment, and opportunity.

When I began my career in exhibitions many years ago in Johannesburg, there was an incredible surge of activity. We were eager to prove ourselves, to connect South Africa with the world, and to build platforms that allowed businesses, ideas, and innovation to thrive.

We had little in the way of OH&S regulations, no sustainability mandates, and certainly no talk of Net Zero. Our most modern tool was the fax machine, and if you weren’t using two-way radios, good luck finding someone at Expo Centre in under 20 minutes—there were no cell phones either.

That energy soon flowed into Cape Town and Durban. I moved to the Cape when the company I worked

for opened a division there. At the time, Cape Town was still a small city, yet it was quickly drawing international attention. Medical exhibitions began to arrive, and the city’s appeal soared—with Table Mountain, the oceans, and our rich history offering an unmatched backdrop for global events.

Cape Town has since transformed into a world-class destination, with the CTICC becoming a beacon for exhibitions, conferences, and business tourism. I’ve always believed you need to know where you come from to appreciate where you are now—and to use that understanding to guide where you’re going.

Looking ahead, I see a new wave of energy—this time coming from a younger

generation that is more conscious, more purposeful, and more determined to lead differently. Cities like Cape Town are investing in climate resilience, inclusive infrastructure, and sustainable tourism. Attracting global events is part of the Cape’s strategy—not only to drive economic impact but to unlock opportunities for communities still battling inequality and high unemployment. These societal shifts are reshaping our industry. Clients now expect more than logistics—they want aligned values. From port to booth, they demand consistency, local insight, and solutions that are not only efficient but ethical.

“The new currency is trust, and the differentiator is heart.”

Sustainability is also no longer optional. Global organisers are pushing ESG targets, and we’re being challenged to step up— from using reusable packaging to adopting carbon offsetting strategies. The journey to Net Zero in South Africa may be difficult, but it’s possible.

Associations like EXSA, AAXO, EGF, and SAACI are working together to improve regulations, raise ethical standards, and advocate for change—particularly around port efficiencies, training, and skills development.

Post-COVID, we face a talent gap. That’s why initiatives offered by the Services SETA are providing accredited training and practical exhibition-based experience to unemployed youth. These programmes do more than teach logistics—they change lives.

As we look ahead, South Africa offers the global community a powerful reminder: innovation often emerges from adversity. Our real impact lies not just in what we deliver, but in how we deliver it—with integrity, empathy, and a commitment to a more inclusive, sustainable future.

Here’s to shaping the next 40 years with intention, collaboration, and purpose.

ASIA

India is the buzz word

By Ravinder Sethi – Chairman & Managing Director, R.E. Rogers

The whole world is looking at India as the next global market hub for exhibitions. This is a phenomenal trend which has transpired in the last ten years. The reasons are obvious. The fastest growing economy for the last several years, along with a substantial increase in infrastructure and venue capacities, correlates with all major international organisers operating with ‘boots on ground’ in India now.

There are, however, more critical factors attracting these global investors.

I call them the four ‘D’s. Let me elaborate.

1. Democracy

India’s very strong political structure installs confidence in the global economy. A robust vibrant open market where businesses are well protected financially, with strong intellectual property rights in place, is just what organizers want. ‘Ease to do business’ is no more a cliche - it’s a reality.

2. Demand

India’s 1.4 billion population, of which over half a billion are in the middle and upper classes is an unparalleled situation worldwide. Half a billion with immense buying power spending on consumer, luxury and industrial goods. A dream come true for organizers and exhibitors.

3. Demography

India is today one of the ‘youngest’ countries in the world. The youth are today becoming the backbone of the economy, with their immense entrepreneurial skills. They are providing unparalleled technological advancements, which in many ways is also benefiting the exhibition industry. As many say, Bangalore is the new Silicon Valley.

4. Diversity

The Indian market, until some years ago, was limited to a few main metros, i.e. Delhi, Mumbai, Bangalore. The last ten years have seen a manifold growth panIndia (including two-tier cities), with each market offering different opportunities due to the cultural and economic diversities of the regions, India is compared as the European Union of Asia.

From all accounts given above, the

future outlook is great for India. There are, however, two areas which need focusing on the coming years:

• Manufacturing

At a macro level for India, we must up the ante in the manufacturing sector. We are a service sector driven economy and this has to change. Government has to play an important role in providing the correct economic environment and robust infrastructure for this change. The good news is our governments, both at state and federal levels, have initiated the right steps in this direction.

• Venues

At a micro level for our exhibition industry, the hugely enhanced venue capacities in the last few years need to be enhanced further. We foresee a phenomenal growth in demand and the venues should be prepared for it. The good news is that both the government and private sectors are aware of this. Watch the space for more venues coming up soon.

Let me conclude with two comments:

Firstly, the growth of the Indian economy correlating with the growth of our exhibition industry will benefit not just the Indian logistics players, but many more globally. Export agents will be great beneficiaries of this growth as well. IELA provides the perfect platform for many to collaborate to enhance their businessesdon’t lose out on this opportunity.

Secondly, the Indian exhibition industry, a stepchild for a long time, has transformed. The government today recognises our industry as a powerful catalyst for macro-economic growth. Here, I give huge kudos to the Indian exhibition industry association (IEIA), of which I’m a Founding Member and present Vice President, of their amazing advocacy endeavours for this recognition. By name, I compliment our President, Sooraj Dhawan, and Executive Director, Nidhi Sharma, for their amazing contributions.

India is the buzz word and will remain so for many years to come.

EUROPE From Invisible to Essential: The Future of Logistics in Sweden

By Lena Ericson – Managing Director & Owner, On-Site Exhibitions

For a long time, logistics in Sweden has worked quietly in the background. We make things happen—but most people don’t really see us. Now, that’s starting to change. More people are discovering what logistics really is: not just trucks and timetables, but a craft built on knowledge, timing, and people.

The Future of Logistics in Sweden: A Personal Perspective

Working in logistics - especially in trade fair transport - means you never have two days that look the same. It’s fast, unpredictable, and full of problemsolving. But what I love most is that it’s a craft. And like any craft, it needs to be passed on.

In Sweden, I’ve started to notice a shift. More young people are becoming curious about logistics. That’s new. For a long time, our industry has felt invisible, even though we’re the ones making sure everything arrives on time and in the right place.

But now, things are changing.

One of the most exciting developments is the growing interest in education. We’ve recently started working with an Applied Science School focused on logistics, to introduce students to the real world beyond the theory. It’s not something you can learn fully from a book. You need to feel it, see it, live it. That’s why real-life learning matters so much.

At the same time, technology is advancing rapidly. Digital tools are helping us work smarter, and AI is beginning to appear in everyday logistics. But in our part of the industry, human expertise still makes the biggest difference. No machine can yet handle the last-minute changes and creative thinking required when building an exhibition stand under tight deadlines— or managing the logistical puzzle of a show’s move-in. The same goes for move-out.

Sustainability is also becoming a big part of our daily work. Sweden has high expectations on reducing emissions and

finding greener ways to transport goods. We take that seriously. But we also know that real change takes time, and we must do it together - across the whole chain.

Looking ahead, I hope the logistics industry in Sweden continues to grow in both respect and visibility. It’s a job full of pride, teamwork, and constant learning. I’d love to see more young people find their way into it - not by accident, but because they choose it.

And for that to happen, we who work in it need to keep sharing what we know.

MIDDLE EAST

Navigating Growth and Innovation in the Middle East Exhibition Industry

By Ziad Harb – President & CEO, BCC Logistics

The Middle East’s exhibition sector is experiencing significant expansion, presenting both considerable opportunities and intricate logistical challenges. As CEO of BCC Logistics, with offices in Saudi Arabia, Qatar, Lebanon, Iraq and operations spanning across the Middle East, I have a direct perspective on the evolving dynamics shaping our region. A key trend is the increasing demand for specialised logistics services. Exhibitors are moving away

from generic, one-size-fits-all solutions and instead seeking tailored services that precisely address the unique requirements of their displays. Whether it involves delicate artworks, sensitive electronic equipment, or heavy industrial machinery, exhibitors require a comprehensive understanding of their specific needs, along with the capacity to provide customized packing, transportation, and on-site handling solutions. This shift necessitates a higher level of expertise and a more consultative approach from logistics providers.

Technology plays a pivotal role in modern exhibition logistics. Real-time tracking systems are now essential, offering exhibitors enhanced visibility over their shipments and mitigating potential

disruptions. These systems provide peace of mind and allow for proactive problemsolving. Furthermore, digital platforms are streamlining communication processes and simplifying documentation, contributing to greater overall efficiency and reducing the potential for errors.

Sustainability is also a critical consideration for exhibitors. They are increasingly prioritising environmentally responsible practices and seeking logistics partners who can offer ecofriendly solutions. This includes the use of sustainable packaging materials, the optimisation of transportation routes to minimise carbon emissions, and the implementation of effective waste reduction and recycling programs. Embracing sustainability is not only ethically sound, but also increasingly important for attracting and retaining clients.

Looking ahead, I anticipate continued growth in the Middle East’s exhibition industry. The region’s strategic geographic location, combined with ambitious economic diversification initiatives and significant investments in infrastructure, is attracting a growing number of international events across diverse sectors. This growth presents exciting opportunities for the industry, who are prepared to adapt and innovate.

Finally, data security is of paramount

importance. Exhibitors are placing a greater emphasis on the protection of their confidential information, requiring logistics providers to implement robust cybersecurity measures to safeguard sensitive data and maintain client trust.

In conclusion, the Middle East presents substantial growth opportunities within the exhibition industry. By embracing specialisation, leveraging technology, prioritising sustainability, and ensuring robust security, logistics professionals can thrive in this dynamic market. BCC Logistics is committed to remaining at the forefront of these developments, providing our clients with the expertise and solutions they need to achieve success.

BEHIND THE SCENES:

A YOUNG PROFESSIONAL’S PERSPECTIVE 8.

Step into the shoes of Morane Abou and discover what it’s like to be a young professional in the IELA network. This candid perspective offers fresh insights and a hopeful look at the future of our industry.

By Morane Abou

Seventeen years ago, I entered the world of shipping almost by chance. What started as a student job at Sonigo, quickly turned into a passion. Over the years, I’ve worked in nearly every department: customs clearance, personal effects, import and export, local logistics, until I found my right place: managing time-sensitive, complex logistics and shipping for exhibitions, sporting events, private productions, and TV shows.

In recent years, I’ve specialised in high-pressure projects, where timing is everything, and there’s no second chance. One of the most remarkable was a two-month-long production in the Republic of Congo: three separate weddings for the Congolese royal family, each including three major events. It was a logistics project of massive proportions.

Everything was imported, from the floor to the ceiling. Including:

• 8 shipments of fresh flowers from Kenya and the Netherlands

• Fresh food deliveries every two days from the Paris market

• A full charter of lighting and sound equipment from Johannesburg

• Four 3-ton giraffe sculptures from Italy

• 12 tons of décor from India

• 32 tons of event equipment from Israel

And that was just the inbound part. The re-exportation was even more complex, carried out in a country that has almost no exports and lacks infrastructure for such projects. This project taught me how to build a detailed logistics timeline, prepare all customs and documentation in advance, and lead a project where

there is no room for mistakes. When you’re handling food supply for a royal menu, or a custom-built stage for a band, there are no delays, no excuses.

To manage such challenges, I rely on a combination of experience and innovation. I use every tool available, from Excel to cargo-tracking apps or logistics software, and recently I’ve even started integrating AI tools into my workflow. Staying up to date with technology is essential, but I also believe in the power of human connection.

That’s something I’ve learned from my manager, Mr. David Sonigo. He built our company with his father and turned it into a leading force in international logistics. David believes in learning by doing, and thanks to his guidance, I’ve had the confidence to take on bigger challenges, make tough calls, and grow as a professional.

As a young professional in this industry, I believe we bring more than just fresh ideas, we bring energy, adaptability, and a deep commitment to improving how we work.

But to truly move forward, we need both innovation and wisdom. IELA gives us the chance to grow between generations, to learn, to contribute, and to raise the bar for what’s possible behind the scenes.

POWERING PROGRESS: REPORTS OF THE IELA WORKING GROUPS

Our Working Groups are the engines of innovation. Dive into their latest achievements, ongoing projects, and how their work is shaping the IELA of tomorrow.

Education & Training Working Group: Ute Wiezorrek

Our working group has again been working on a lot of challenging tasks in the last few months. Firstly, from January 9th to 12th, the IELA Winter Seminar took place in the vibrant city of Amsterdam. 56 students had the exciting opportunity to come together, share their knowledge and connect with colleagues from around the world in this beautiful and dynamic environment.

During the 100% funded by IELA event, the students listened to IELA’s internal and external speakers, who presented the following topics: History of IELA, What IELA is about, Dangerous goods / packing, Domestic & On-Site agent, Export agent, Tariffs & Calculation, Health & Safety, Sustainability, Customs / EORI guidelines and Customer perspective.

Additionally, the students were divided into 5 groups with a mentor. At the end of each day, the groups met and discussed the topics and what they learned. On the last day, all groups presented their new gained knowledge in a group presentation, which they all performed perfectly and in a creative way.

After all the presentations, the students took an exam and the results showed us their experience as well as presence during the sessions. Ms. Morane Abou

finished the exam with the best results and was rewarded as ‘Best student’ of the IELA Winter Seminar 2025.

On the last day, the group drove an hour by bus to Rotterdam and enjoyed a boat tour through the city and its stunning port. It was a great end to the IELA WS 2025!

Since the IELA Congress in Taipei, we have been working on updating the ITM. During several meetings, we realised that this is a difficult task.

In the first step we, together with the support of other IELA WG, went through all chapters and checked if content, links, etc., are still correct or had to be corrected. Thanks to the Sustainability Working Group, a chapter regarding Sustainability will be added. This updated version will be presented to you during our Congress in Geneva.

Due to sustainability reasons, the update will not be printed as previously, but will be available for all members in the IELA private area on the website.

As a next step (after the Geneva Congress), we are planning to expand the glossary. Stay tuned.

Once the Winter Seminar is over, we will start preparing IELA Operations Summit. Next OS will take place in Asia / Middle East in January 2026.

We already started discussing on the programme, as well as possible topics, and will proceed with a brainstorming session during our Working Group

Meeting in Geneva to finalise the schedule in time.

All further information regarding the destination, dates, registration and the final programme will be distributed in time.

During the Congress in Geneva, there will be a live survey taking place. This survey will guide us in which direction we want the Academy to happen; whether it will take place online or on site, open to only members or non-members as well, fee or no fee, etc.

These are important questions to help us develop the Academy in a way that suits our needs and expectations in the best way.

For our Working Group we are always looking for volunteers who support the organisation of IELA’s training events. Please always feel free to contact us or join our Working Group meeting during the Congress in Geneva (June 27th 9:00-10:30am).

Membership Working Group: Alessandro Conte

The Group saw a sharp increase in new applications following the 2024 General Assembly and was actively engaged in thoroughly screening each candidate before conducting surveys and submitting the results to the Board for final approval. Thanks to the close collaboration with the new Secretariat and a swift onboarding to the application process, the activity continued without any slowdown or delays.

The numbers speak for themselves: 26 applications have been received since Taipei, with 7 approved by the BOM and 19 still in progress.

No new applicants from White Spot countries have registered yet. Nevertheless, the “Join Us Today!” campaign was launched with strong messaging.

As a result, we continued to focus on this issue, supported by a dedicated task force of two volunteers—Sara Tavares and Udit Gupta—working alongside the Secretariat to identify potential members. Their efforts target not only companies that have attended partner events but have not yet applied for membership, but also include developing a strategy that leverages the Secretariat’s database to raise awareness among those who haven’t participated in PE

events. The goal is to introduce them to IELA and the value it offers its members.

To capture their attention, we plan to share testimonials from companies that joined IELA in the past 3–4 years, highlighting their experiences and the business opportunities gained through networking and trust.

Significant work was also done to modernise the old Membership Application Form, which has now been replaced by a new digital version approved by the Board and made available online.

Beyond digitalisation, several other improvements were introduced:

• Additional questions and clarifications were added.

• Sponsorship forms must now be current and dated within six months of the application.

• A “no-dispute” rule with existing IELA members is required for eligibility.

• Terminology was clarified regarding the roles of on-site official contractors and official forwarders.

• Five sponsor endorsements are now required (instead of three), except for applicants from White Spot countries.

• Client recommendation letters and organizer appointment letters are strongly encouraged to support the application and improve scoring.

To ensure a comprehensive review of

each application, the sponsorship form was also updated and approved by the BOM, which reserves the right to request supporting documentation for the information provided. Work is ongoing on the Financial Protection Coverage project, aimed at strengthening the current mediation program used when disputes between members result in withheld payments.

A proposal will be presented in Geneva, offering two potential solutions:

1. A self-financed model where the association sets aside a specific annual amount to cover potential financial claims, with a cap on the total available.

2. An insurance-based model—though a suitable provider has not yet been identified—that would cover the risk in exchange for a premium.

Standards & Customs Working Group: Ujjwal Gupta

Taking ahead from where we left after our last meeting in Geneva, there have been a lot of developments. Talking first about our most important exercise - the Standards of Performance Survey. With the guiding principle being “Quality over quantity”, the Working Group has taken a decision that the only efforts we will be making will be to improve the quality of the Survey, rather than asking members repeatedly to participate in the Survey.

In a small exercise conducted for all the members, we learnt that overall, the members had no concerns over the quality of the questionnaire, and hence it was concluded that the questions will remain the same. You can now notice small changes within the survey, like - if you give a low rating of 1 or 2 to the members, you will now need to mention a reason for the same.

Additionally, for the ease of access of the members, the survey has now been shifted to the Survey Monkey platform. A lot of other changes still remain in the pipeline, awaiting the Board’s approval, keeping in mind budgetary constraints. One of the tasks which remains a work in progress, in order to develop more credibility, is to create a field for adding the name of the projects undertaken

while surveying another member. Some member concerns, like - eligibility of members as onsite agents, volume of cargo handled, etc., still needs some in depth research, and are being taken up.

The group has also been working on the Customs and Venue Files. The updated Customs Files have been uploaded online for each country. For the venue files we again conducted a small exercise and cross referenced it with the analytics of visitor clicks on IELA’s website. Here, we learnt that hardly any members were using the Venue Files. Hence, it was concluded that this project needs to be discussed with the Board on whether the task will be continued in the future, as updating the complete set of files is a herculean task, and also requires constant updation.

Another task we undertook was joining hands with the Education and Training Working Group in assisting them on updating IELA’s Training Manual. Our team worked on a few chapters of the ITM, like “Shipping Instructions” & “Organiser Relations”.

Tasks like: Developing the Code of Ethics & updating the standards file for export, onsite and domestic agent still remain a task under development.

Join our team and contribute in giving back to the association, and developing rules for better benchmarks!

Bridging the FutureIndustry Relations Working Group: Kim Valdés

Strengthening Global Connections: Recent Activities at IELA

Over the past period, our group has engaged in dynamic activities, always striving to serve as the bridge between IELA and the global exhibition industry.

We kicked off with the insightful IELA Trend Talks, hosting esteemed guests for roundtable discussions. The first session was a great success, allowing us to exchange perspectives on the industry’s trending topics. We had the honor of welcoming Peirui Tan from UFI, the global trade association for event organizers and venues, and Barbara Weizsaecker from EEIA/EMECA, who represents the exhibition industry in European Union institutions in Brussels. One key takeaway was the need to “Get ready for disruption”—an essential mindset as organizers and venues adapt to future shifts.

Additionally, we had an enriching conversation with Kim Valdes, our Group Chair, and Sonia Thomas, Executive Director of the Women in Exhibitions Network. This meeting aimed to explore synergies between IELA and this influential network, which provides invaluable business connections, educational programs, and industry

discussions. We continue collaborating to create valuable content for our members.

Furthermore, we updated our MOU with IFES, a globally recognized association bringing together standbuilding companies. Our collaboration over the years has resulted in impactful documents that enrich our operational content, and we look forward to strengthening ties to ensure we remain at the forefront of industry developments.

Last, but certainly not least, our Chair held a strategic discussion with ESCA’s Executive Director, Julie Kagy, CEM, to reinforce our relationship and identify common ground for future initiatives. Sustainability emerged as a key area where we can broaden our perspectives and share best practices to enhance the ongoing efforts within our association.

Moving forward, we remain committed to ensuring that IRWG serves as the vital bridge connecting IELA with the global exhibition industry.

Sustainability Working Group: Marta Kupis

Dear Friends, it’s been a few months since our last update, and we definitely have some projects to report. As part of our ongoing collaboration with JMIC, we hosted four webinars between September and December 2024, covering key topics: On-site Logistics, Remote and Last Mile Logistics, Traffic Management & Smart Cities, and Sustainable Logistics. A huge thank you to Guido Fornelli, Ujwal Gupta, Marc Uitenbroek, and Sudhir Dhavan - your expertise truly lit up our virtual stage. We continue working to foster dialogue between IELA and other stakeholders within the framework of the JMIC Logistics Resource Center, to better understand their needs and expectations. Stay tuned—more updates are on the way.

Speaking of webinars (yes, we are getting quite expert at these!), the Sustainability Working Group launched a new series called “Sharing Experience in Sustainability.” This initiative offers a space for IELA members to swap stories, lessons learned, and best practices on their sustainability journeys.

A heartfelt thank you goes to Louise Vigliandi (Clamageran), Marc Uitenbroek (Valverde), Priscilla Leong (Expotrans Singapore), and Guido

Fornelli (Expotrans Italy) for bravely going first and sharing their experience. More sessions will resume after the summer break—so if you have got a story to tell or wisdom to share, do not hesitate to reach out.

The 6th Green Challenge

Ready to take action? Join us at the congress for the 6th Green Challenge! Look for the QR code near the service desk - scan, participate, and let’s make small steps that lead to big change.

The 2nd Edition of the Sustainability Guidelines

We are proud to present a second version of our Sustainability Guidelines during the Sustainability Working Group session on Friday, June 27th at 11:15 AM. Whether you are just starting your green journey or looking to deepen your impact, this edition has something for everyone.

The First-Ever IELA SMART Award

We will be awarding the first-ever IELA SMART Award during the Congress in Geneva. We are excited to celebrate the winner—and following the event, the winning project will be presented in a special webinar open to all.

If you’re curious about our next steps— or ready to add your grain of sand to building more sustainable logistics—join us at the IELA Congress in Geneva on Friday, June 27th at 9:00 AM.

Together we can drive impactful change!