FASHION PRODUCT MANAGEMENT
3ª edition Intensive Postgraduate
Technical file Credits: 30 Lenguage: English Duration: from January 16th 2020 to April 24th 2020 The enrolment will be active from January 7th 2020, until the official submission of the student’s records, which will be executed on December 31st 2020. Timetable: Monday to Friday from 6.30pm to 10.40pm
#1
The educational planning of all IED Master courses is based on the criteria set by the European Higher Education Area (EHEA). IED Master employs a system of credits that follows the structure of the European Credit Transfer and Accumulation System (ECTS). IED issues its own exclusively private Master’s degrees. Courses in English require an intermediate level, corresponding to TOEFL or IELTS 6.5.Please bear in mind that: Some sessions may take place outside these hours in the case of making up for missed classes or extra activities. 2
If we want customers to choose our brand, it is essential to satisfy their practical, symbolic and objective needs with attractive, well-differentiated collections. Nonetheless, design is not the essential part of a successful fashion collection, given that from initial idea to retail distribution the process is filled with strategies that will either make the product a success or failure on the market. Factors such as the structure of the product, the size of the range, the style of the collections, the degree of innovation they include, the chosen price, the time management of the process and the final quality of the product are all part of this complex, internal world that characterises the various fashion brands. All the decisions made regarding these factors are the result of a 360-degree brand strategy and an efficient business model. The Postgraduate in Fashion Product Management focuses on providing a strategic view of how fashion products operate, taking into account positioning and brand values. It shows how to optimise collections from initial idea to end consumer in order to differentiate our proposals from those of our competitors by providing an overview of product processes (efficient direction and management), marketing and communication strategies and mechanisms for inspiring and developing trends rooted in creativity and culture. The content of the curriculum aims to develop a balance between the analytical and creative aspects that fashion product professionals need to control, plus an understanding of all the functional areas (retail, visual, art direction, communication) with which they must be linked to in order to integrate the product to be marketed into a 360-degree brand strategy.
3
Postgraduate / Fashion Product Management 2019-2020
#2
Introduction
Learning outcomes
#3
The Postgraduate in Fashion Product Management focuses on providing a strategic view on how fashion products operate, taking into account positioning and brand values. On graduation, students will therefore be able to: -- Confront real-life situations in the fashion world with consistency, professionalism and creativity. -- Develop a strategy for collections that is both market-oriented and creative. -- Define the structure, breadth, depth and merchandising plan of collections by analysing their sales and efficiencies, competitors and trends in order to develop a collection with optimal final value, time and costs. -- Implement the purchasing, supplier management and product logistics process for a collection. -- Understand the team integration methodology as applied to the entire product development process.
General course objectives The Postgraduate in Fashion Product Management is designed to teach students how to understand and handle the tools required for implementing a product strategy adapted to the target audience and brand’s positioning. It defines an overall plan for handling collections that prioritises the definition of the brand’s style in order to build market differentiation. Its main objectives include: -- To work with brand analysis tools in order to build the brand through the product. -- To emphasise the importance of cooperation between the design, marketing, sales and production teams in order to carry out the previously defined strategy. -- To introduce the main types of suppliers, materials, outsourcing and logistics related to a fashion product. -- To analyse trends and art direction in order to focus on the collections from creative, conceptual and stylistic points of view. -- To define the structure, breadth and depth of collections by analysing sales, competitors and trends in order to develop a collection with optimal final value, time and costs. -- To make an in-depth analysis of the product range and its POS efficiency by making the most of the work of product managers. -- To provide knowledge of consumer analysis, studies of competitor, team management, scheduling and project development that is based on design-thinking methodology. -- To understand the level of involvement of each of the players (design, product, marketing and communication) in the success of a collection.
4
Target Career outlook Audience Depending on each student’s profile and prior experience, possible career positions on graduation include: -- Integrated design and product departments or independent studios -- Marketing departments -- Product development -- Product management department -- Branding -- Product marketing -- Showrooms -- Purchasing and supplier management -- Quality control -- Logistics -- Production -- Entrepreneur with own business
-- Fashion designers who wish to acquire knowledge of collection coordination and product management. -- Product managers who wish to expand their knowledge of product development. -- Marketing professionals who wish to gain an in-depth knowledge of fashion products. -- Communication professionals who wish to gain an in-depth knowledge of products and product processes in order to make their campaigns more efficient. -- Professionals working in fashion companies who wish to gain an in-depth knowledge of everything relating to products and collections and their integration into other departments. -- Human resource personnel who wish to understand how all the departments related with a fashion product operate within an organisation.
Postgraduate / Fashion Product Management 2019-2020
#4
Partnership with companies At IED Barcelona we have the collaboration of selected companies so that students have direct contact with the reality of the labor market through visits, conferences and presentations. 5
Barcelona Specific #6 IED Master course
methodology methodology IED Master is the continuing studies school of IED Barcelona that provides professional training and specialization to keep you updated in all aspects of design, founded by the historical and cultural heritage of Italian design. In our strategy for the future, we take into account macro trends at a social, environmental and economic level, and the changes to which society and our environments will have to adapt during the next 30 years. We believe that we can provide answers and solutions by training professionals who, thanks to the culture and tools of design, can face these changes as promoters and creators of innovation. We propose our training offer from 4 scenarios designed to meet the needs of the future: design for sustainable development, design for new business models, design for new media and design for people. We understand IED Master as a laboratory for research, experimentation, innovation, and entrepreneurship where students take responsibility for their training path and choose how to build it with the support and tutoring of experts.
6
The Postgraduate in Fashion Product Management focuses on providing a strategic view on how fashion products operate, taking into account positioning and brand values. On graduation, students will therefore be able to: -- Confront real-life situations in the fashion world with consistency, professionalism and creativity. -- Develop a strategy for collections that is both market-oriented and creative. -- Define the structure, breadth, depth and merchandising plan of collections by analysing their sales and efficiencies, competitors and trends in order to develop a collection with optimal final value, time and costs. -- Implement the purchasing, supplier management and product logistics process for a collection. -- Understand the team integration methodology as applied to the entire product development process.
7 Postgraduate / Fashion Product Management 2019-2020
#7 8
Teaching programme content
It involves a workshop that uses a campaign brief in collaboration with a fashion photographer.
Strategic Area MARKET, SEGMENTATION AND POSITIONING Tools for understanding consumers and how to use the product to differentiate our brand from competitors.
The teaching programme is divided into one specific module and two common modules. The common modules are shared by all Master’s degree courses because they lay the groundwork of a common culture for the entire IED Barcelona community.
STRATEGIC MARKETING An analysis of various brands and strategies that have made them successes or failures. The keys to building a good brand strategy.
Fashion product management specific module
PRODUCT STRATEGY Tools for building a product style and collection range that are consistent with brand strategy. EFFICIENCY ANALYSIS Tools for analysing the collection’s range and market response.
Cultural Area THE FASHION SYSTEM This subject provides an overall view of the world of fashion by making the product its core focus.
STYLE CODES Exercise in creative product differentiation.
CRITICAL HISTORY OF FASHION This subject looks at the role of fashion throughout history from the viewpoint of the evolution of clothing: the change from physical needs to emotional needs and understanding clothes as an element of social differentiation, status and power.
BRANDING An analysis of brands from various internal and external viewpoints.
Different historical periods will be studied that have influenced how people dress and how these are present in current trends.
LUXURY The luxury market is a source of strategic inspiration for ready-to-wear and retail markets. Students analyse the luxury pyramid, luxury types and how brands vary according to their country of origin. They will learn how to manage democratic luxury and acquire an in-depth understanding of this world as the basis for developing future strategies.
BRANDING AND PRODUCT Building a brand through product.
An analysis is made of different historical periods, the brands that have identified them and how they have developed up to the present day. TREND ANALYSIS By analysing different sources (shows, trendy sites, street style, bloggers, films, art, etc.), fashion trends for different seasons and different brands are forecast in order to develop the students’ ability to be creative and adapt to markets.
Technical Area THE FASHION DESIGNER The role of designers, their purpose and the process from initial idea to retail distribution. FAST FASHION AND TRENDS An analysis of study cases based on trend research as applied to fast fashion
ART DIRECTION FOR FASHION CAMPAIGNS An overview of the main present-day and historical references in films, music and contemporary urban movements as catalysts of style and sources of inspiration for the work of designers and product strategies.
PRODUCT PROCESSES From initial idea to shop, a breakdown of the different stages: preparation, creative phase, pre-industrialisation, selection and an analysis 9
Postgraduate / Fashion Product Management 2019-2020
This module addresses specific course skills.
Project Area
of the different roles of the product team. How these roles and processes interconnect in different distribution models and alternating collections, repeats, replacements and capsules.
PRODUCT MYSTERY SHOPPING A real-life practical exercise analysing shops using an outline and objectives to deduce the product strategy of the selected brand.
PRODUCT MANAGEMENT An ongoing analysis of the product range at POS and the implementation of retail marketing actions to achieve optimum sales.
TREND ANALYSIS Practical exercise in analysing trends for a season.
PURCHASING, LOGISTICS AND SUPPLIERS Purchasing and supplier management to optimise the product for market. Schedules, timetables, integration of specialised chain.
DEFINITION OF STYLE A practical exercise in analysing the style codes of a brand selected by the student. STRATEGIC PRODUCT PROJECT A project in which a case study brings together all the knowledge acquired during the course. The objective is to develop a 360-degree product strategy that is fully in line with brand, communication and distribution strategies.
MERCHANDISING PLAN From the collection grid to the merchandising plan. PRODUCT ANALYSIS AND GUIDELINES Based on external and internal analysis, developing a quantitative product structure versus a collection briefing.
FINAL PROJECT The Postgraduate concludes with a final project carried out in conjunction with a company from the sector, with the aim of helping students learn how to use the knowledge they have learned in a real-life market situation.
RETAIL PRODUCT Category management, sales planning, shipments and rotation. PRODUCT COMMUNICATION The latest fashion product communication techniques and tools. POS PRODUCT EXPERIENCE The consumer’s experience of the product at POS. VISUAL MERCHANDISING Visual merchandising is one of the most essential elements in retail fashion business development. No matter how a product is distributed, the key to a company’s success lies in retail performance, which draws its strength from creating a motivational atmosphere and a close-knit, professional team. Students learn practical methods for market, retail and product/service analysis. INTELLECTUAL PROPERTY & LICENSING An introduction to intellectual property focusing on creative industries. Students obtain a basic knowledge on trademarks, copyright and industrial designs from an international point of view, including the Internet.
Please bear in mind that the management board of the Istituto Europeo di Design reserves the right to change the curriculum in accordance with any requirements that may arise as regards its educational objectives.
10
11 Postgraduate / Fashion Product Management 2019-2020
#8
An area specialist coordinator is available for advice in each course and is actively engaged in designing its curriculum and content in collaboration with IED Barcelona’s teaching department. The coordinator also helps to incorporate sector-specific teachers and is responsible for maintaining relationships with companies and institutions within the knowledge field of the course.
Coordinator Anna Sabater Casas Business Studies (UAB), DAF Marketing (ESADE), Fashion Design (IDEP), Tissue Design (Central Sant Martins School of Art), Relationship Marketing (IESE) and Project Management (IESE). Anna began her career in fashion as a team member of Nicolas Bosch textile design department. Later on, designed textile collections for Michele Solbiati Sasil and Textile Dobert developing special fabrics for Paul Smith, Vivienne Westwood, Nicole Farhi, Giorgio Armani, Yohji Yamamoto, Inditex, Banana Republic, Hugo Boss, Max Mara Group... among others. In 2000 she joined the Antonio Miro team as Collections manager, completing her vision of the product from the “idea” until garments are at the point of sale, developing innovative methodologies to incorporate the trends to the processes. In parallel, Anna began collaborating and teaching at the Istituto Europeo di Design IED, lecturing and teaching innovation in fashion product and coordinating courses of Fashion Marketing and Communication, in both, Masters and Degrees. In April 2005 Anna founded her strategic consultancy Lab specialized in branding and fashion product, It’s about product. Currently Anna advises textile and clothing companies - in Europe and Latin America in developing its product strategy, methodologies, tools and processes through collection structure, the construction of the product style and the brand definition through product development. Anna also collaborates with various universities and organizations both in Spain and Latin America giving lectures and seminars in creative differentiation in fashion product. Among its clients are: Ailanto, BonAge, Carmel, Composite, Escada, Fuera de Serie, Inexmoda, Mario Hernandez, Pacifika, Pepe Revolution, Surkana, Tucano Urbano. www.Itsaboutproduct.com
Teaching Staff The teaching staff comprises sector professionals from various leading fields. Teresa Buhigas Degree in Business Administration and an ESADE MBA. Since 1990 she has been involved in strategic marketing consultancy 12
projects in very different sectors for private companies, being fashion design among them. Along her career she has been collaborating in institutional and international projects, among others, with the Barcelona Olympic Games Committee, the World Bank Group, Spanish Government, the Barcelona city hall, FAD (Fostering Arts & Design) and Inexmoda. Teresa has been member of the ESADE Business School Faculty during twelve years in the Marketing Management Department. Teresa joined IED in 2002 focusing with in strategic marketing subjects and Major Project tutorials. Since 2011 she is leading Westminster’s Marketing Strategies and Techniques Module at the BAH Westminster’s Fashion Marketing and Communication Program offered in Barcelona. Tatiana Valoira Her career has been in market consultancy and education. She took part in courses and seminars at ESADE after completing a master in marketing and sales management at the EAE Business School. She worked on various freelance collaborations in 2004. She is currently helping to create “TeamUp strategic consulting”.TeamUp’s core business focuses on fashion and design. Yolanda Capdevila BA in Economic Sciences from UAB, Company Management at ESADE 2006, Strategic Marketing and CRM at Foment del Treball and Master in Digital Marketing and Strategic Marketing from Inesdi. She worked in various fashionrelated positions since 1990: purchasing manager, product, branding and retail manager. Eight years as brand manager at Venca, S.A. In 2001 she joined Sarah Lee Branded Apparel, where she developed the international business leading international marketing, sales and logistics teams for the brand’s European rollout. Since 2009 she has worked as a strategic product, marketing and retail consultant for various brands and textile companies. Maya Mccarthy Stemming from a diverse and rich European heritage and multicultural background, a growing passion towards the artistic world and industry lead a clear
Elaine Hervello Almost 20 years’ experience in market research, strategic marketing, communication and innovation for different sectors FMCG, beauty products, luxury and fashion industry. She has worked for prestigious consultancy research agencies like IPSOS and Millward Brown and for Danone group. Nowadays Elaine is an independent professional offering consultancy and research solutions as well as innovation and concept development for her clients. She has more than 10 years’ experience as a lecturer in different universities: IED, EADA, UB and TBS. Jose Antonio Guerrero Studied Design at both Granada and Barcelona Universities and he completed his skills in Image and Contemporary Processes at Escola Massana (Barcelona). After being awarded as Year Young Artist (1996) by the city of Barcelona. Jose continued his studies achieving a CED in Production and Image Management at Bournemouth and Poole Art and Design College (UK). After an education period which focused in art, image and management, he started his professional career collaborating in the creative departments of various companies: Fulkrum (UK), Dcco-Levi’s Europe, Ufo Denim (Italy) y Women’secret (Spain). Within the communication world, he directed trends and arts projects such as magazine 50_easy, curated image festivals (Photo España) and exhibitions at fashion festivals (Circuit Barcelona). Nowadays, he is involved in many strategic projects, leading international marketing and branding fashion projects - mostly fully working for Gisela intimates brand. He is also developing an educational career, actively collaborating with some fashion professional schools.
Elena Salcedo Degree and Master’s in Business Management from the ESADE in Barcelona. CEMS master’s in International Management from the Wirtschafts universität of Vienna, Austria. She has worked for the Regional Government of Catalonia as Managing Director of the Bressol Project, the first fashion design incubator in Spain, and has also worked as an advisor on various entrepreneurial projects in the fashion world through her company IdeasUpart. For more than ten years she has worked as consultant for both national companies (Sita Murt, Escorpion, Nice Things, Lydia Delgado, Mireia Bisbe, Giménez y Zuazo, GN Design among others) and international ones (GURU/Italia, StudioF/Colombia, millecollines/Ruanda) and has long been researching and working on sustainable fashion projects. Co-founder of BeCo (becoolbeconscious), a platform for promoting and spreading sustainable fashion in Spain. An instructor and tutor at a variety of academic institutions. Co-author of Moda y Empresa (Editorial Granica) and author of an upcoming book on sustainable fashion for Gustavo Gilli publishing (published in October 2013). Noelia Morales Trained as a lawyer, Noelia has wideranging experience of marketing and product development with top consumer companies (including Chupa Chups, where she developed flavours for the Japanese market). Her interest in consumer trends led her to found Nouvel in 2004 with the aim of helping companies to face the challenges of innovation. Hernan Ordoñez Bachelor in Graphic Design, Universidad de Buenos Aires (FADU-UBA), Argentina. Coordinator in Master Class of Information Graphic Design and Media Branding at IED Barcelona. Design Manager at Selected Europe, Visual Inspiration from Bilbao (City of Design. UNESCO). Workshops LEGO© SeriousPlay©, Designer and Facilitator Certified by Rasmussen Consulting, Denmark. Professor in Longinotti’s cathedra of Typography (FADU-UBA). Senior management, development classes 13
Postgraduate / Fashion Product Management 2019-2020
path towards working in the creative field. Discovering different possibilities in the area of design, from fashion designing (concept development) trend forecasting, to styling and interior design. Currently forms part of the commission of the Barcelona Fashion Film Festival as well as focusing on applying these skills to build future illusions in younger generations and different market segments.
and tutorials with design studios and schools. Some of the tutored projects won several prizes as Orange “Reinvent the Money” (Monnaie de Paris, 2018), Signes, ArquinFAD, Laus mentions; some other projects helped his students to earn work experiences in well-known international studios, such as Design Bridge London, and Guggenheim Museum in Bilbao, for which he tutored its corporative identity for its 10th anniversary. Publishing of book “Typex. Una experiencia docente en Diseño con Tipografía”, IndexBook. Lecturer (among others): TrimarchiDG Festival, Argentina. www.trimarchidg. net / CCEBA. Centro Cultural de España en Buenos Aires. www.cceba.org.ar / Congreso Internacional de Tipografía, Spain. Edoardo Fano Graduated in Law in 1991 (Università degli Studi di Milano, Italy) Law Degree Homologated in Spain, 2010 Italian Law Lecturer from 1992 to 1995 in London (U.K.) Lecturer (Italian Law, Intellectual Property and Information Technology Law, Public Speaking and Communication) and IP Legal Adviser from 1995 to 1997 in Barcelona (Spain), from 1997 to 2003 in Milan (Italy) and from 2003 in Barcelona (Spain) and Milan (Italy). WIPO (World Intellectual Property Organization) Panelist for disputes between trademarks and internet domain names, within the frame of “I.C.A.N.N. Uniform Domain Name Dispute Resolution Policy”, from 2003, Geneva (Switzerland) Legal Adviser in Intellectual Property for European Union projects in developing countries (Kazakhstan, Chile, India, Croatia, Republic of Moldova) from 2004 Javier Ly Fashion stylist, director and consultant. Inspired by film, nature, literatura, dance and life, Javier expresses intricate narratives throught fashion and Photography. Among his client and publications are Pablo Erroz, Vein, Fucking Young, Wonderland and Metal.
ceremonies in different corporate and NGO events and, of course, he is one of our lecturers. Iñaki’s relationship with public speaking takes many forms. But, how did this love story begin? He was afraid of speaking until age 12, when a course at school change that completely and made him spend his teen years exploring this new vocation. Then he took a long break devoted to Customer Service in different countries in which he kept learning about communication between people, but after attending a workshop, he got back for good and started working towards turning people’s fear of speaking into confidence. Passionate about innovation, creativity and art, in 2012 Iñaki founded Bizarre, a music & art magazine where he is also responsible for edition, PR and creating links with emerging artists. Albert Aguila A highly commercial and results driven marketer with 15+ years of experience working for global brands across a range of sectors. From fashion, sports, retail, FMCG, toys and consumer electronics in Spain, Europe and South America. Customer insight focused with the ability to effectively execute strategies in a targeted and creatively engaging way. Sabrina Tellini With a background in fashion design studies, along my career I have built a mixed profile in fashion, design, trends research and brand strategy and content creation in both online and offline media. I have great capacity for organization and planning, natural skills for communication and visual stuff. I am a versatile person, intuitive, creative who enjoys working building teams and within them. I am eager to learn more in any environment and thrive best in settings which offer constant challenge and change.
Iñaki Eguiarte Iñaki is a personal public speaking trainer and stage fright coach, co-organizes and trains speakers at TEDx BarcelonaWomen and TEDxBarcelonaEd, gives in- and out-company workshops, is master of 14
15 Postgraduate / Fashion Product Management 2019-2020
IED Master academic offer
Masters 60 credits
Top quality courses to specialise in a certain field of design, communication or management. Students gain the know-how, tools and skills to provide professional solutions.
At IED Master, a whole range of courses are taught to cover all kinds of training needs: Masters, Postgraduate Courses and Continuing Study Programs. Courses are organised in terms, and can last 3, 6, 9 or 12 months. This means that some courses can be combined within one academic year, while others may be divided depending on how demanding and specialised they are.
Postgraduates 30 credits
An opportunity for all kinds of design professionals to become better qualified.
Continuing Study Programs(CSP) 15 credits
These courses are a chance for professionals to update and broaden their knowledge of design and creative methodologies.
Summer Courses
#9
Design your own learning 16
In July, IED Barcelona offers students the chance to live an intensive training experience thanks to its broad range of summer courses. Coming to our Summer School is an experimental journey through different courses in which to learn and have fun in an international, multicultural environment. The courses are divided into different levels depending on the student’s profile: Professional, Advanced and Introductory.
The opportunity To combine Courses
17 Postgraduate / Fashion Product Management 2019-2020
Our Partners IED Barcelona has special relationships with institutions and small, medium and large companies, which take an active part in projects, workshops, talks and activities, with the aim of providing the students with knowledge, communicating experiences and sharing both creative and theoretical aspects with them. All the final thesis are carried out as part of a collaboration with a company, giving the students training in their future profession and helping them develop relationships in the labour market.
#10
18
19
Postgraduate / Fashion Product Management 2019-2020
IED barcelona has collaborated with more than 100 national and international companies and institutions
IED community services STUDENT CENTER The aim of the Student Center is to offer a welcome and consultation service to students who need this. It pays particular attention to foreign students, helping them to adapt to their new environment. The department wants to be a place that helps to improve and enrich the experience of being a student at the school in every way possible CAREER SERVICES This section offers students the possibility of course-related and extracurricular internships with companies in their sector. It also facilitates contacts with the labour market for students who have completed their studies. It enters into direct contact with companies in the different sectors: fashion, design, communications, management, marketing, etc. in order to create collaborative links and offer opportunities of internships and jobs. PERSONAL COACHING Possibility of personal and confidential assistance by an expert psychologist. FACILITIES Practical work is essential in IED Barcelona training, so its premises have basically been divided into classrooms, workshops and laboratories adapted to each area. The school’s facilities include: 26 classrooms, 6 multimedia labs equipped with PCs and Macs, 4 product, interior and transport design workshops, 9 fashion workshops, one printing centre and one photo and video studio.
IED TOOLS Exclusive tools for the IED Community.
School’s students can use the software included In the Adobe Creative Suite, without any additional cost, both in the school’s computers and their own laptops. Therefore, all throughout their years enrolled in the school, students can enjoy for free the following applications: Adobe Photoshop® CC, Adobe lllustrator® CC, Adobe lnDesign®
The whole IED Community, from computers in the Library, can freely access to WGSN, the leading online platform to analyse and forecast trends in current lifestyles and consumption.
Vogue Italia Harper’s Bazaar Digital records of famous magazines, including practically every edition from the very first issue to the most recent ones. AII of the content has been indexed and can be accessed via the library computers.
All the students can also download the Microsoft Office 365 for free. lt includes the software Word, Excel and PowerPoint
The whole IED Community, from computers in the school, can freely access to Material Connexion, the world’s leader database in material innovation.
School’s students can use Autodesk, world leader in 3D design software for entertainment, manufacturing, engineering, etc. Therefore, the students can enjoy for free applications such as AutoCAD, Maya or 3ds Max, etc.
The whole IED Community has an unlimited Gmail account.
Emerald, enother tool currently used in the most outstanding universities in the fields of management, marketing and communication, is a worldwide editor that connects research and practice for the benefit of society. Students can access to more than 290 magazines and 2,000 books.
20
#11
General entry requirements Students must provide the following information:
Postgraduate / Fashion Product Management 2019-2020
-- Copy of DNI (Spanish students) or passport (foreign students). -- Copy of university degree (bachelor’s, degree or equivalent). -- Letter of motivation in the language of the Master’s degree course. -- CV in the language of the Master’s degree course specifying language and IT skills. -- Language certificate: Courses in English require an intermediate level, corresponding to TOEFL or IELTS 6.5. Courses in Spanish require a B2 language level. If a prospective student has neither of these certificates, his or her language skills will be assessed in a face-to-face interview or via a Skype call. -- Portfolio for creative Master’s degree courses and/or admission exercise if required. -- Students with a university degree can be admitted into the programmes, while those without may be admitted into specific programmes on the basis of their professional merits. In the latter case, it will be at the discretion of IED Barcelona to determine what type of certification will be obtained.
Fees
#12
Enrolment fee: 2.000€ Tuition fee: 4.200€ Total: 6.200€ For information about reductions on the Tuition Fee amount for Anticipated Enrolment please contact the Orientation and Admissions Department. 21
C/ Biada, 11 ¡ 08012 - Barcelona T. + 34 93 238 58 89 contact@bcn.ied.es iedbarcelona.es Milano Roma Torino Venezia Firenze Cagliari Madrid Barcelona São Paulo Rio de Janeiro
Istituto Europeo di Design