Sitefinity CMS Personalization: A New Step Towards the New Age

Sitefinity CMS Personalization: A New Step Towards the New Age

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Keeping your customers engaged, converting and retaining is very important for the growth of your business. And delivering relevant content and personalized experience often helps the marketers and developers to capture a wider market base. Sitefinity is a web content management platform that is engineered to make managing your business website a positive, endowing and usable experience. Sitefinity CMS is the only CMS that allows enterprises to take advantage of all the three mobile development strategies - responsive web design, mobile apps, mobile websites easily and all from a single CMS user interface. With a user base of about 70,000, it has a strong presence in the marketplace.

The world of marketing and technology is constantly changing and so today’s best practices can very easily become outdated with new

techniques

taking

their

place

and

satisfying the ever changing needs of the customers. Earlier, simply having a website was enough for a business website to be successful, but now companies are engaging the customers across varied channels and devices as they discover new techniques of delivering innovative experiences to them.

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The changing landscape of offering a different customer experience is pushing organizations both small and big to deliver optimized experience as quickly and efficiently as possible. But the problem is that many organizations still don’t have the desired technology that is robust and flexible enough to deliver personalized experiences that customers demand. The latest trend of personalization lies in the meeting point of modern marketing and technology. It is at this point that most marketers have familiarity with the concept of personalization and also understand its importance in business. Still personal content creation

has

always

been

a

significant challenge.

77% marketers believe that realtime personalization of content is crucial, and 60% are of the opinion that they struggle to implement and execute what they have planned of personalization. Creating content that offers what your customer exactly wants is an important aspect for delivering great customer experience and it will only gain more importance with the expectation of the customer rising every day.

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Today, nine out of 10 digital marketing professionals are making personalization a high priority in their investment and this is a clear sign that businesses see a lot of value in it. However, many still struggle to meaningfully utilize it to drive better customer interactions and experiences. 61% customers say that they are not willing to return to a website that has not offered them a satisfactory experience and this can of course lead to missed opportunities.

With the changing marketing techniques and technology there is no doubt that content personalization is the most important feature that has to be implemented while developing a website using Sitefinity CMS. And the bar is continuously rising when it is all about customer’s expectation and due to this, personalization has become paramount.

Content that is not customized according to the

customer’s

requirements

are

increasingly being viewed as irrelevant.

With this era, it is now time to offer hyper personalized customer experiences and this will reign supreme. www.idslogic.com

Today, there are various organizations that have issues with personalizing the customer experience. Here we will discuss two major obstacles.

Firstly, many marketers and content publishers lose the track of the customer value as they try to integrate the personalized effect. They take steps like adding the customer’s name to communications or simply send a birthday message or even give a call on the day. These are sweet little gestures, but they are not of much use and don’t provide any real value to the customers. And at times even poor personalization may irritate customers and creep them out.

Secondly, at many times date tends to be very messy and this makes it quite difficult to offer personalization to the customers. It is not very unusual to see that business owners invest hundreds of thousands of dollars on personalization tools, but simply because their data is in such a terrible state that all their efforts are just a big waste. Business data gets trapped in between different departments and also among other external partners and this means that the brands don’t have a complete view of their customers.

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Though

there

are

various

challenges that business owners might have to face, but it is pivotal

that enterprises are now making complete use of personalization to enhance

customer

experiences.

Sitefinity development has come up with numerous features that help to complete the job and it is of course much

easier

with

the

CMS

platform.

However, if you are looking to get started here are some important steps to follow:  Combine all your consumer data into a single database so that you can have a clear picture of your prospects and clients.  Recognize digital gaps that may cause hindrance in delivering personalization throughout the customer journey

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 Ensure that you are not overly focusing on certain and specific touch points and missing out opportunities to use important data from one point to another  Remember to keep each customer touch point in mind and make sure that you use each of them to gather important data.  Maintain transparency while collecting data from your customers or prospects and let them know how you are going to use the data to deliver unique user experience.

Thus to conclude, we can say that offering the best experience helps to drive more traffic to the website and it increases the change of converting prospects to customers. The dynamic audience segmentation of digital cloud is integrated with the personalization engine of Sitefinity and this helps the marketing brain and muscle work together effectively.

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