Important Ways to Create an Email List During Covid19 Outbreak for Your Ecommerce Business

Important Ways to Create an Email List During Covid19 Outbreak for Your Ecommerce Business

Email marketing is considered to be one of the most profitable channels for all ecommerce stores. In this competitive market, having a strong email campaign can help to be an enormous asset that can add value to your entire marketing plan. Email marketing is a great means to save lost sales during the COVID-19 outbreak and it offers strong conversion rates across multiple industries.

Being able to keep in touch with your customers during the lockdown period via promotional letters, newsletters and other friendly reminders often help to keep you on their mind and in their inbox. Getting someone to give their email address is often easier than pursuing them to buy something from your ecommerce development site.

But How can You Create Your Email List From Inexpensive Ways and Use it to Generate Sales?

Since some of your valuable subscribers who have not purchased on their first may be interested in purchasing once they get a mail from your website. It really makes sense to turn your eye towards your online store as it is the first place to start creating your email list for your ecommerce site.

Add a Website Popup: One easiest and simplest means to grow your email list is by creating website popups. By offering something valuable in exchange of your visitor’s email address, you can easily convert the traffic to leads during the coronavirus pandemic. Since most shoppers are placing their orders online, using popups can help to dramatically increase your email sign ups. So, try popups with discounts or free discount coupons and place it in the home page so that the visitors landing on your site can easily

Effectively Use the Landing Page: Using various techniques to drive traffic to the landing page that is especially designed to motivate your visitors to share an email address works well.

Tell your visitors the reason why they should leave their contact information with you.

Placing a strong call to action can motivate them and this motivation can be anything regarding free e-books, newsletters, special discounts, and promises to notify them about new products and sales. Make sure that the page is free from any distractions and your visitors have all the information that they are actually looking for.

Try an Email Sign Up Form in the Footer Section: Your ecommerce developers can use locations where visitors often look for additional information and such places on your site are the best to test small offers. The conversion rate for such locations are usually low, but they can contribute in building a long email list over time. Since shoppers mostly scroll down to the site’s footer to learn more about the brand, placing a sign up form will attract their attention and encourage them to subscribe.

Also Read: Here is Why Your Ecommerce Store Should Consider Upgrading to Magento 2 Develo

Locked Blog Content: Locking important content on your website is another simple way to insist your ecommerce website visitors to share their email ids. But always remember that the information that you are locking should be highly relevant and informative, which visitors will eagerly look for. When you do this, you can observe about 30% visitors converting to subscribers. You can lock your whitepapers and e-books and it is only after sharing one’s email id that they can view the content.

Refer a Friend: Another simple strategy, which is an effective one is to refer a friend and get some discount. Since forwarding someone else’s email helps to get a discount, most visitors will willingly do it for some extra benefit.

Either way you benefit as your loyal customer would refer someone who they believe that they would be interested in your product.

The more people you have on your landing page; the more opportunity you have to build a larger email list for your ecommerce site.

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