Innovation Fall 2013: Yearbook of Design Excellence

QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA

2013 Yearbook of Design Excellence INTERNATIONAL DESIGN EXCELLENCE AWARDS

FALL 2013

LEVERAGING THE POWER OF IMAGINATION

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QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA

FALL 2013 ®

“

Having the courage to be bold when it matters most is an adequate description of how a fading

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Nokia spent a splash of color and much more to revive its brand, image and reputation.

—Torsten Fritze, Studio & Partners

Publisher IDSA 555 Grove St., Suite 200 Herndon, VA 20170 P: 703.707.6000 F: 703.787.8501 www.innovationjournal.org www.idsa.org

Executive Editor Mark Dziersk, FIDSA Managing Director LUNAR | Chicago mark@lunar.com

Sr. Creative Director Karen Berube IDSA 703.707.6000 x102 karenb@idsa.org

Advisory Council Gregg Davis, IDSA Alistair Hamilton, IDSA

Contributing Editor Jennifer Evans Yankopolus jennifer@wordcollaborative.com

Advertising Katie Fleger 703.707.6000 x104 katief@idsa.org

Annual Subscriptions Within the US $60 Canada & Mexico $75 International $110

Subscriptions/Copies Jill Richardson 703.707.6000 x118 jillr@idsa.org

Single Copies Fall/Yearbook All others

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The quarterly publication of the Industrial Designers Society of America (IDSA), Innovation provides in-depth coverage of design issues and long-term trends while communicating the value of design to business and society at large.

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2013 YEARBOOK OF DESIGN EXCELLENCE 6 From the Editor

Bathrooms, Spas, Wellness

Mark Dziersk, FIDSA

52 VELA

Sculpted Fitness

8 Design Defined

Daniel Martinage, CAE 10 Beautility Tucker Viemeister, FIDSA

13 Business Concepts

Michael Westcott, IDSA 14 A Look Back

Carroll Gantz, FIDSA 19 2013 Student Merit Award Winners

Introduction by Sooshin Choi, IDSA

26 An Expanded Reach

Thomas Overthun IDEA 2013 jury chair

54 Silver/Bronze Winners Commercial & Industrial Products 58 Silver/Bronze Winners Communication Tools 64 Nokia Lumina Range

Choice to the People

Joice Joppert Leal

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2013 Finalists

Cambridge, MA; London, UK; San Francisco; Munich, Germany; Chicago; New York Newell Rubbermaid, Atlanta, GA Procter & Gamble, Cincinnati, OH PTI Design, Macomb, MI Webb deVlam Chicago, Chicago, IL

66 Windows Phone 8S The Expression of Individuality

Continuum, Boston; Los Angeles; Milan, Italy;

68 Bronze Winners

Dell, Round Rock, TX

73 Silver/Bronze Winners 50 Curator’s Choice

Sonos SUB Design Strategy J. Marc Greuther 82 Nokia Colour and Materials Design Strategy

Brand Ambassador

IDEA Brasil

IDEO, Palo Alto, CA; Shanghai, China;

CULTIVATOR

48 Nest Learning Thermostat, 42 Best in Show 2013 Second Generation

Tesla Model S

Design That Keeps Getting Smarter 48 Sustainability Award & People’s Choice 70 Samsung Line of Personal Nest Learning Thermostat, Mono Laser Printers Second Generation

Thinking Outside the Printer

171

INVESTOR

65 SpareOne

Save Me!

Computer Equipment

28 IDEA 2013 Jury

PATRONS OF INDUSTRIAL DESIGN EXCELLENCE

84 Silver/Bronze Winners

198 2013 Index of Winners

Cesaroni Design Associates Inc., Glenview, IL Seoul, South Korea; Shanghai, China Crown Equipment, New Bremen, OH Eastman Chemical Co., Kingsport, TN Jerome Caruso Design Inc., Lake Forest, IL Lunar Design Inc., Palo Alto, CA Metaphase Design Group Inc., St. Louis, MO Nokia Design, Calabasas, CA Smart Design, New York; San Francisco; Barcelona, Spain Stanley Black & Decker, New Britain, CT Teague, Seattle, WA Tupperware, Worldwide Charter Patrons indicated by color.

For more information about becoming a Patron and supporting IDSA’s communication and education outreach, please contact Katie Fleger at 703.707.6000 x104.

200 Signposts Alistair Hamilton, IDSA

QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA INNOVaTION 2013 yearbOOk Of desIgN excelleNce

2013 yearbook of design excellence INTERNATIONAL DESIGN ExCELLENCE AwARDS

fall 2013

Cover photo: Moxie – Showerhead + Wireless Speaker by KOHLER Co., p. 54.

Far Left: Nokia Colour and Materials Design Strategy, p. 82.

fall 2013

Innovation is the quarterly journal of the Industrial Designers Society of America (IDSA), the professional organization serving the needs of US industrial designers. Reproduction in whole or in part—in any form—without the written permission of the publisher is prohibited.

The opinions expressed in the bylined articles are those of the writers and not necessarily those of IDSA. IDSA reserves the right to decline any advertisement that is contrary to the mission, goals and guiding principles of the Society. The appearance of an ad does not constitute an endorsement by IDSA. All design and photo credits are listed as provided by the submitter. Innovation is printed on recycled paper with soy-based inks. The use of IDSA and FIDSA after a name is a registered collective membership mark. Innovation (ISSN No. 0731-2334 and USPS No. 0016-067) is published quarterly by the Industrial Designers Society of America (IDSA)/Innovation, 555 Grove St., Suite 200, Herndon, VA 20170.

Periodical postage at Sterling, VA 20164 and at additional mailing offices. POSTMASTER: Send address changes to IDSA/Innovation, 555 Grove St., Suite 200, Herndon, VA 20170, USA. ©2013 Industrial Designers Society of America. Vol. 32, No. 3, 2013; Library of Congress Catalog No. 82-640971; ISSN No. 0731-2334; USPS 0016-067.

Advertisers’ Index 99 Changhong 41 IDEA 2014 133 IDSA International Conference Sponsors 1 LDA c4 LUNAR 175 National Endowment for the Arts 5 Nonobject 18 Plastics News c2 PTI Design 25 Stratyasys 51 The Henry Ford c3 Y Studios LLC INNOVATION FALL 2013

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116 LABGEO A20A 2B0U1S 3 I NE Y EAR SS B&OOK I NDUST R I AL EQU IPM EN T In Perfect Balance 117

Silver/Bronze Winners

Office & Productivity 120 Bronze Winners Packaging & Graphics 122 Samsung OLED TV Logo

Organic & Original 124

Silver/Bronze Winners

Personal Accessories 129

Silver/Bronze Winners

Research 132 Digital Design

Service Design

86 Paper by FiftyThree

Facilitating the Magic of Creation 88 Silver/Bronze Winners

134 Bloomberg Philanthropies Mayors Challenge

Celebrating Innovation in Cities

Entertainment

Social Impact Design

94 Blackmagic Cinema Camera

Democratizing Filmmaking 96 Silver/Bronze Winners Environments 100 Nike Flyknit Collective—Feather Pavilion

The Future of Creativity 102

Bronze Winners

Kitchens 103

Silver/Bronze Winners

Leisure & Recreation 106 littleBits

DIY Electronics 108

Silver/Bronze Winners

136 Evotech, Endoscope and Business/ Design Strategy

Much Needed Assistance 138 Obama for America Mobile Strategy

From Clipboard to App 139

Silver/Bronze Winners

Student Designs 142 ERO: Concrete Recycling Robot

Turns Waste into an Asset 144 eZtap

Tapping Made Easy 145 Life-on

Using Nature to Conserve Nature 146 One Degree High Performance Dinghy Shoe

Championing Sailing

Living Room & Bedroom

148 Pivot: Empowering Trafficked Victims

Discreet Help

113 da caster

Floating Functionality

150 SAFEWAVE

Making Beaches Safer

114

152

Bronze Winners

Silver/Bronze Winners

Medical & Scientific Products

Transportation

115 Vacc-Stamp

Simple, Safe, Assuring

42 Tesla Model S

Green with Envy 166

Above: “Who Are We?” p. 91.

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Silver/Bronze Winners

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Silver/Bronze Winners

F RO M T HE E DI TOR

THE

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OSCARS OF DESIGN

was reading about George Clooney in Esquire the other day. Actually, about George Clooney and Matt Damon both and the kind of charisma and presence people experience when interacting with them. As the reporter from Esquire clearly felt, it seems that movie stars possess a kind of attraction that draws

people to them. It has a lot to do with who they are, how they look, and the warmth and power they convey when people interact with them. Clooney and Damon are both good-looking guys in different ways; I believe that is where charisma starts. Once you meet them, of course, it just gets better; that’s real charisma. Most famous people, actors and politicians seem to have it. Some products do also.

How do you get along with other people? What do they first notice about the way you are, the way you look, your personality? Products have the same kind of relationship with people. Sometimes they are interesting to speak with but not so interesting to spend a lot of time with. Sometimes they are great to look at but terrible to interact with or be around. Human interaction with a physical product can transform an experience that used to be a chore into something special and desired, and it starts with the physical.

Just like with people, human physical interaction lies at the foundation of our relationships with products and their promises. While not every product has a digital component, above everything else, all products first have a physical interaction with the user.

Check out the Nest Learning Thermostat, Second Generation, profiled in this issue, for example. Something about a product must grab us in order for us to begin to explore its user experience or digital interface. Nest draws in consumers with a gorgeous simplicity of form and a glowing display that you do not truly appreciate until you are face-toface with this industry-changing invention.

Another example might be Legos. Legos are one of the ultimate physical interactions for kids and adults alike. The Legos of the future, littleBits, are among this year’s winners.

The entire concept is built around the actual physical object and how different combinations of these objects create dif-

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ferent results and different actions. It is the physical form that signals to the user the purpose of each bit.

Just like littleBits, the Nest Thermostat possesses an engaging physical presence and embodies a very simple and intuitive interface. It is a circular device that provides a new kind of interaction within the old circular thermostat form that was the standard over 50 years ago. This provides a nostalgic take on new technology by creating an interaction that is familiar.

We can see that it is the object’s presence, its physical form and the ways that users interact with that form that create original desire. Consumer interaction with the physical form precedes interaction with the user interface, which still requires a physical interaction between the user and the product. The interface may scroll, but it is your thumb or finger that is driving that scroll. The firstgeneration Nest was very streamlined and attractive, yet the designers still worked on the exterior of the product to make it more appealing and to further minimize the aesthetic. While the user interface is always a significant component, it does not overshadow product design nor will it ever replace product design.

Vacc-Stamp, another winner this year, is a great example of how the physicality and appearance of a product is very important. A syringe frightens babies, making them uptight and difficult to hold still for the vaccination. When

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It is the object’s presence, its physical form and the ways that

this happens the mother also gets upset, which compounds the baby’s unease. First, Vacc-Stamp does not look anything like a syringe, nor is it scary looking. Thus when it is used to administer vaccinations, both mother and baby are more at ease, making each vaccination more successful and decreasing fear with each use. The device is so simple that a mother can use it in the home, so both the sterile surroundings of the health facility and the unfamiliar doctor or nurse are eliminated.

At LUNAR one day we reinvented the idea of the bicycle—well, actually, the training, or workout, bike. As it turns out, it won Gold this year, so you can see it in this issue, and on the back cover as well. From its conception, the VELA bike was first an amazing object to see and behold. Home exercise equipment is often tucked away in closets, hidden in the basement, or sitting unused and on the waiting list for the next garage sale. To counter this notion that exercise equipment is ugly and must be hidden, we set about to create a beautiful object. The user interacts with its sleek form; it then grabs you with its interface and interaction, creating unlimited possibilities for working out and competing with other VELA racers.

There will always be industrial design and designers.

There will always be this Yearbook of Design Excellence, and there will always be, in some form, a celebration of the way we interact with things and each other. And just like with people, with products it almost always starts first with the physical and then moves to the interaction. To succeed today, products must have charisma. Movie stars have it, most politicians have it and, in order to draw people to a new idea, products must have it. In this issue you will find the very best of the year’s new charismatic and innovative products—great physical designs that embody the best of design in design’s most important competition.

After reading this Yearbook issue, I trust that you too will be a bit starstruck and that you will immensely enjoy meeting this charismatic red-carpet collection of product designs. They represent the biggest stars of the past year in the Oscars of Design that are the 2013 International Design Excellence Awards.

users interact with that form that create original desire.

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© Stephane Cardinale/People Avenue/Corbis

—Mark Dziersk, FIDSA, Innovation executive editor mark@lunar.com

INNOVATION FALL 2013

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D E S I G N DE F I NE D

Interview with Daniel Martinage, CAE, IDSA Executive Director

RE-ESTABLISHING IDSA’S RELEVANCY

When we met several months ago, we talked about your understanding and view of design and how it comes into play in your role as IDSA’s executive director. I found your ideas interesting. Can you share your thoughts with our readership? When you are not a designer you wonder what industrial design is—the design of industrial plants? I was able to grasp what industrial design is pretty early on, and it occurred to me that there is a connection between people and design because of the extent that design impacts everything we do every day. When I first started at IDSA, I found myself looking at products differently. I now have a better awareness of what went into the design itself.

Tim Brown has made a career of saying and writing about the concept of being a designer and thinking like one. In

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Rob Hart Photo

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elcome to IDSA, Daniel. IDSA leadership decided to hire a professional association manager rather than a designer, what expertise do you bring that makes you uniquely qualified?

The position announcement was posted on the American Society of Association Executive’s job board indicating that a Certified Association Executive (CAE) was preferred. I’ve been a CAE since 1987 and virtually my entire career has been in association management. Prior to joining IDSA I was executive director of three membership organizations and associate director of another. I’ve also coached and consulted to dozens of associations and professional societies as the principal of Association Coach.

In addition, I spent five years on the selection committee of The Washington Post Award for Excellence in Nonprofit Management. This was a relatively high-profile volunteer position that gave me a unique glance into nonprofit best practices. This understanding interested the IDSA search committee, and a lot of discussion ensued about what moves an association from good to great.

Daniel Martinage (left) and Matthew Marzynski, IDSA at the IDEA 2013 ceremony in Chicago.

some respects I feel I have always thought like a designer.

I appreciate the design process—for example, look at my role at IDSA. What makes products and services successful and relevant to the public is that they are innovative. As designers you follow a process: brainstorming, prototyping, developing the product, putting it out to the market, gauging the market reaction, fine-tuning it, coming out with versions of it and eventually it might morph into something else.

When I was interviewing, I thought that since this group understands the design process, they would understand that in order to achieve success IDSA would need to follow that same process, particularly around the area of innovation—for example, by getting rid of products and services that are no longer relevant and rolling out products that relate to IDSA’s changing demographic. I think—with the utmost respect—that the association has been slow to adopt the design process. Right now we find ourselves left with many products that have failed to advance. The result is that our relevance to our membership is not as strong as

it may have been 10 years ago. I’m emphasizing to the staff that our responsibilities are shifting and as we move forward as a team we must adapt and innovate our offerings to our members and nonmembers alike.

IDSA has experienced a period of nearly 10 years of shifts in staff and internal leadership that have in part led to this stagnation. The lack of continuity certainly has had a destabilizing effect. I think it is important as the management leader to provide that continuity between the Board and the staff so programs continue to evolve and discussions don’t repeat when new volunteer leadership is elected. Just as it is vital to build a highly functioning staff team, it is important to develop those qualities in the elected leadership team so they can focus on the actions needed to be taken within the given time frame. Developing these skills is essential to accomplishing our goals.

Charles Austen Angell, IDSA, is the right leader for this time in IDSA. He has an excellent view of the Board’s role and has placed his trust in me to guide the staff to carry out the Board’s objectives.

Can you discuss the report—Valuing the Art of Industrial Design: A Profile of the Sector and Its Importance to Manufacturing, Technology and Innovation—recently released by the National Endowment for the Arts and its importance to IDSA and the industrial design profession? I can’t impress upon our membership and the leadership enough how significant it was that the NEA chose our International Conference in Chicago to release this very important study (available for order or download at www.arts.gov/research/research.php?subj=Design). Press releases were coming from the White House and the Office of Technology Assessment at the same time. It is very important that we maintain relationships with these vital government agencies. The NEA gave IDSA the opportunity to react to the study before it was published. Most notably, George McCain, FIDSA raised a few minor points that the NEA incorporated into the final version.

My master’s is in the areas of science, technology and public policy. Government’s link to manufacturing and public policy was an area I studied. I’ve also contributed to testimony for congressional hearings on housing policy and helped create self regulation processes for the coaching profession. IDSA has the potential to play a much greater role in advocacy.

If you look at IDSA’s Medical Section, one thing that attracted me to this association was the possibility of certification opportunities. There is a move in the government to further regulate medical device design and manufacturing because of the effect of such devices on the public. There are currently IDSA members involved in these discussions but not as a result of an IDSA-directed initiative. There is huge potential for IDSA to be more proactive so we don’t

find industrial designers forced into a position they don’t want to be in because we haven’t taken the initiative to help write regulations governing practices that impact the society and the profession. For example, a lack of understanding as to what industrial designers actually do can create a tendency to group industrial design and design engineering.

A major reason people join associations such as IDSA is to promote their businesses and have others appreciate the value of what they do. The more that IDSA promotes the value of design and the contributions it makes to business and life, the more relevant IDSA will be to our existing membership and to those who may become members in the future.

You mentioned that the Conference was your first opportunity to attend a major gathering of the membership. What were some of the major takeaways for you?

Our conference in Chicago had the largest attendance— over 800 people—in recent history. You really needed to be there to feel the energy. It was a terrific experience on many fronts, but I think my biggest takeaway is that the membership and the profession overall are looking for IDSA to make profound changes to the way it serves and interacts with our membership. The social media explosion and changing demographics have dramatically changed the membership value proposition for all associations and professional societies. IDSA has been slow to react to this change, and we’re seeing the results in stagnant or declining membership. I sense impatience among the membership. They’re tired of hearing about how IDSA is changing; they want to see these changes. IDSA needs to do less planning and more implementation. At the same time, I was deeply moved by how warmly I was welcomed into the IDSA fold and the number of offers I received for help and advice in redesigning IDSA around our 50th anniversary in 2015.

Looking ahead, what is your big-picture vision for IDSA? There are a number of aspects to my big-picture vision for IDSA, but it all boils down to relevance. I see IDSA providing relevant and critical information and experiences to our members as they progress through their careers. To do this, we’re going to have to have a genuine connection to our members that gives us insight into what they need and when they need it. Just like the design process, our products and services must constantly evolve to reflect changing member needs and expectations. I want IDSA to be the go-to place for professionals and consumers of design.

This is a really important time for industrial design. The fact that the NEA released its report on the relevance of industrial design and the contributions it makes to the manufacturing sector and society overall is a significant milestone.

IDSA has a tremendous opportunity to help the profession raise its profile. The Society needs to capitalize on its 50th anniversary in 2015 and to use the intervening time to redesign itself, listen to the membership and move forward.

Note: Karen Berube, IDSA Sr. Creative Director, conducted this interview. Martinage can be reached at danielm@idsa.org.

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John Dominis/Time & Life Pictures, Getty Images

GOOD OL‘ FORM, FUNCTION & MEANING

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othing like the death of a friend to make you reconsider things! It’s made me think about what really matters for designers—the trinity: form, function and meaning. Things we make should be beautiful, work well and have some significance. Those three corners of design are contrasted in the lives of one of my best clients, Sam Farber, H/IDSA (1924–2013), who made products that were beautiful and helped people; a friend, Niels Diffrient, FIDSA (1928–2013), who made furniture that was comfortable and beautiful; and Donald Judd (1928–1994), who made art that is beautiful and timeless. (PS: I’m spooked that they all were born within four years of each other.)

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I didn’t really know that much about Judd; I liked how simple his work was—so plain that you notice the shadows the pieces make instead of how uncomfortable his cube chairs feel. In 1997 when Dan Harden, IDSA and I were scouting space for our new New York office for frogdesign (that’s how we spelled it), we found the perfect spot on Spring Street—a great location in SoHo, nice open space, lots of room for the wonky homasote walls Harmut Esslinger liked and lots of windows. And it was right across the street from Judd’s loft; in 1968 he had bought the five-story building to live and work in.

Judd was the minimalist (a word he didn’t like) artist who made “Specific Objects” (basically “sculpture,” a word he didn’t like either). He made both art and functional stuff that was almost art. He thought: “Design has to work, art does not.” Unlike a lot of lofts that gradually fill up with materials, machines and stuff, he kept his very empty—minimal. When Judd died in 1994, they left the place the way he left it.

There we were across the street a couple of years later creating a multidisciplinary design studio, designing a new Unilever sports cosmetics brand based on this kid Tiger Woods and antennas for Motorola’s new satellite system.

We could look out our windows right into Judd’s “vacant” building. It looked like they had moved all his stuff out after he died—but it turns out that he had lived that way, in more or less empty floors among a pile of bricks—a sculpture by Carl Andre consisting of eight stacked bricks (right)—and a rolltop desk on the first floor, a couple of Alvar Aalto chairs, a big table on the “kitchen” floor, and a Dan Flavin installation and his mattress on the top floor. I thought it was good inspiration for frog’s designers; they could gaze out the window and get some reverse inspiration: less is more.

“It’s art and art is suppose to last forever.”

—Donald Judd Foundation

When I was chair of IDSA’s New York Chapter (also not so comfortable!) back in 1984 we organized a “Design Perspectives” session at the NewMuseum between “Measure of Man” Niels Diffrient (left) and “Learning from Las Vegas” Robert Venturi. Form vs. Function. Venturi (also born in the ’20s) had just finished his PoMo “Queen Anne” side chairs for Knoll, and Diffrient his super-ergonomic Jefferson Chair (a lounge with all kinds of accessories to position your computer, keyboard, light, coffee, vase, etc. at your fingertips) (www.nytimes.com/1984/06/14/ garden/new-work-ethic-sitting-in-comfort.html). Venturi’s chairs exemplified his “fascination with the façade; the idea that period styling could be applied for purely decorative purposes,” according to Knoll (www.knoll.com/designer/ Robert-Venturi). His chairs were basically bent plywood planes, CNC cut and laminated with patterned Formica.

Niels showed us the efforts he took designing the minutiae so that his chair could make the widest range of people comfortable plus be intuitively adjustable so everyone could personalize it to their body! And so easy that people would adjust it! Meanwhile, architect Venturi said that when designing his chairs he was thinking about his grandmother—not how to make her a comfortable chair, but about the pattern on her dress! My favorite quote from that night came when after listening to all the measurements and tests Diffrient put into his chairs, Venturi said that since he usually made buildings he “never realized how important an inch was.”

Sam Farber was thinking about both: the needs of older people and small things. He was finding out that when you get older small things make a lot of difference.

He talked to Davin Stowell, IDSA about a simple problem:

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(more or less) how he left it when he died. “My requirements were that the building be useful for living and working and more importantly, more definitely, be a space in which to install work of mine and of others. …

Everything from the first was intended to be thoroughly considered and to be permanent.” (http://www.juddfoundation.org/new_york) After many years working across the street, I finally got to go inside in June when I went on a tour of the newly reopened space with the board of the Architecture League and the architect who designed the renovation—or really preserved it. It looked the same. Adam Yarinsky of Architecture Research Office showed us how they disguised building code requirements (that Judd had removed because he thought they got in the way) like emergency exits and sprinklers. They rebuilt the classic exterior fire escape and replaced all the windows with ripply thermopane allowing better climate control. They even restored the rusting cast iron façade, sending the removable pieces to Robinson Cast Iron in Alabama to get repaired (http://www.robinsoniron.com/newsletters/ pages/nl_restoration_of_101_spring_st.html). The director of the Donald Judd Foundation said that the renovation was necessary to preserve the building in perpetuity. I’m thinking, that’s a long time! Well, according to them, “It’s art and art is supposed to last forever.”

Designers are more concerned with life cycle than everlasting. We do think big: “Why would you design something,” Diffrient asked, “if it didn’t improve the human condition?” Although the super-functional Good Grips peelers have a really sharp blade, they won’t last forever—but their simple form carries meaning (like one of those spores in Alien) that should last even longer than one of Donald Judd’s Specific Objects. The universal design idea is so simple and helpful—shouldn’t that last even longer than the “Mona Lisa”?

Courtesy of OXO

His wife, Betsy (far right), was getting arthritis, which was especially painful when she peeled vegetables. It didn’t seem like a big idea for changing the world—he only wanted her to be able to peel potatoes in comfort and enjoy a good meal. So Smart Design set to work figuring out how to do that, exploring the mechanics of the hand and the problems of deteriorating muscle strength. But while we were in the process of making handles, Farber was thinking about how to sell the product, of course.

Economics meets ergonomics. Farber (right) needed to sell enough to make it at least pay for itself. We figured out that it’s not smart to target handicapped people—because it’s a niche market; growing, maybe—but nobody wants to buy handicapped stuff anyway. Combining rubbery material and style built economies of scale and unlocked the universal design door. Now it seems obvious: You can sell more prosthetic products when everyone wants them, and, conversely, you have more customers if you accommodate a wider range of abilities.

Remember back before Good Grips? There were ADA ramps tacked onto buildings, retrofitted accessible bathrooms, childproof medicine bottles, handicapped parking and plenty frumpy geriatric stuff. Good Grips changed that because it was cool. The little fins told everyone that this peeler was going to feel good. With a little forethought about what might help people who aren’t average—considering the widest range of user needs—we designed things that were more comfortable for everyone. You don’t need a special peeler for Grandma—the same one works better for Junior!

Universal design or inclusive design, the Good Grips formula led to millions of happy cooks, hundreds of design awards and lots of normal manufacturers embracing good design.

Judd made his art and furniture with a different process but also had a huge impact. He was more interested in the essence of forms and materials. For example, “The bed was designed so that the lumber yard could cut the few different lengths to size and I could then nail them together in place.” The difference between his art and furniture is about their meaning and role. The Judd Foundation invested $23 million renovating his Spring Street building back to exactly

—Tucker Viemeister, FIDSA www.tuckerviemeister.com

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BU SIN ESS C ON C EP TS

THE VALUE OF DESIGN EXCELLENCE “Shares in design-led businesses outperformed [key stock indices] by 200% over the past decade.”

—UK Design Council Report, 2007

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f the above statistic has been known for more than six years, why have more companies not acted on it? The question is how do we define and document the value that design-driven organizations deliver compared to companies that don’t value design as highly?

In 2007, the UK Design Council conducted a study to define the value that design was contributing to business in the UK. This research looked at 1,500 organizations throughout the UK and defined 250 of them as design-led companies, where the use of design had made a direct impact on key measures, such as competitiveness, market share, sales and employment. One of a key inclusion criteria was “a sustained track record of design and innovation awards.” Other indicators of design leadership included senior- or executive-level design management and broad design training across the organization.

The broad range of metrics related to design, both hard numbers and soft benefits, are often hard to tease out of the most effective design-led organizations, because design is so integrated into their fabric. A separate department or activity can not be easily parsed from investments in research, marketing or operations. That said, there are three key patterns in how organizations utilize design: as a service, an organizational advantage and a strategic driver.

This three-part framework connects the steps seen in earlier research on design organizations conducted by the Danish Design Council, as well as the Design Organization Continuum model (below) created by design management researcher and professor Sabine Junginger.

Design as tactical driver

Design as organizational driver

Design as strategic driver

Tactical Value: Design as Service. Design services, whether performed inside or outside an organization, can have true ROI impact. For example, when a company redesigns a package and experiences an incremental sales increase, design can be identified as a major contributor to that new revenue, and the cost versus return can be calculated.

Organizational Value: Design as Integrator. For many organizations today, it is essential to deliver more integrated customer experiences that link parts of an organization that were never previously connected. For example, in a financial services company, the design of the software, the offering made at retail, the description used by sales, customer service scripts and marketing materials now all need to be designed into a cohesive, user-centered journey.

Achieving this level of integration often requires a design-led rethinking of the organization to shift from a departmental and product focus to a customer-focused experience as a platform for innovation. Defining design value in this context demands looking at metrics such as conversion, lifetime customer value, brand loyalty and market share.

Strategic Value: Design as Disruptor. For companies like those in the UK Design Index that have made design and design thinking a core competence, it becomes important to uncover their best practices in terms of structure and operations to determine the correlation to larger metrics, such as profit margins and stock performance.

This kind of long-term return can be studied in companies that have made strategic investments in customer experience design over time, such as Nike, P&G and Samsung.

While design excellence shines through in many ways, the old catch phrase applies more than ever: Good design is good business.

—Michael Westcott, IDSA, president, DMI mwestcott@dmi.org

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PLUS ÇA CHANGE, PLUS C’EST LA MÊME CHOSE

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ou French-speaking designers know that the title means “The more things change, the more they stay the same.” This notion also goes for design awards, which have been around for some time now. The definition of design excellence changes regularly because of different judges, different times and different criteria, but what stays the same is the eternal search for the best through competitive design awards. Inevitably, that search provides public recognition of individuals for designs that best represent the spirit, style and social priorities of the day. Competitive awards not only benefit the individual designer, the design organization and the manufacturer, but they also educate the public, the business community and design schools with examples of what the mainstream design community considers design excellence. Crediting the designers is essential to their career advancement.

Until 1951, credit for individual designers was not a given. If you worked for any organization, whether a corporation or design firm, the credit went to the head of your firm, to your corporate department head or simply to your organization. Just as your work was the property of your organization, so was the public credit for it. The usual justification for this, given by leading design firms at the time, was that clients paid for an expensive design by a famous designer and, by God, it better have his (or her) name on it!

This practice began to change in 1951 when the Industrial Designers Institute (IDI), which had been founded in 1938 as the American Designers Institute (ADI) and had just changed its name, initiated the first annual national

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“Eliot Noyes, the first curator of industrial design at MoMA at the time, defined ‘organic’ as ‘a harmonious organization of the parts within the whole, according to structure, material, and purpose … there can be no vain ornamentation or superfluity.’”

industrial design awards program. “Not more than three designers and/or groups [were to be recipients of a medallion] for their noteworthy and fresh approach to design and function, combined with a practical use of appropriate materials, for a product that is mass-produced and nationally distributed.” In other words: design excellence.

The phrase “mass-produced and nationally distributed” was particularly revealing politically because the reason for ADI’s name change was to stem criticism over the years from its competitive organization, the Society of Industrial Designers (SID). SID objected to the omission of the term “industrial design” in the title of ADI and to ADI’s acceptance of members who practiced in limited-production, often local, furniture markets. ADI, now IDI, had gotten the message, and in the process had moved IDI and SID closer together.

Over the 15 years of the IDI awards program, 42 medals and 18 certificates of design merit were granted.

Designs ranged from forgettable to outstanding and included a few classics. To see what excellent design was like 48 to 62 years ago, here are a few of the most memorable: In 1951 an IDI medallion went to Charles Eames for his SAX molded-fiberglass reinforced polyester chair (left), made by the Herman Miller Furniture Co. Although his wife, Ray, participated in the design, she initially received no credit (see usual explanation above). This, the first chair made of plastic, was probably the most famous chair since Thonet’s Vienna Café chair No. 14 of 1859, still being produced today. The Eames design had won second prize at MoMA’s 1948 International Low-Cost Furniture Competition, but the shell was then of stamped steel. The prize was not really for the shell but rather for the inventive customized base system, which allowed for the shell to be used in a variety of different configurations (side, arm or rocker) with six different bases, some of which swiveled.

The prize for Eames was $2,500 in cash and a contract with Herman Miller for production.

The tooling for the steel shell would have cost Herman Miller nearly $80,000 and would have required a neoprene coating to avoid the cold feel of the steel, to say nothing of rust. So Eames worked with fiberglass manufacturer and boat builder John Wills, who had developed a special technique for curing fiberglass at room temperature, and by late 1949 prototypes were prepared. Two thousand shells were produced on schedule in January 1950, just in time for the first Good Design exhibition at the Merchandise Mart in Chicago, which was initiated by MoMA. The result was a line of chairs in dozens of configurations that went on sale in May 1950 in New York concurrently with an exhibition of winning designs from the 1948 Low-Cost Furniture Design Competition at MoMA. There were many variations, many with a special so-called Eiffel Tower base. It’s 62 years old, a design classic, but you can buy a new one today for $399.

In 1954, an IDI medallion was awarded to Franz Wagner, Richard Latham, FIDSA and Don Defano, of Raymond Loewy Associates in Chicago, for the Flight bathroom scale for Borg-Erikson Corp., which introduced it in 1953. The scale, a simple trapezoid, was neutral gray and at the front between the user’s feet featured a chrome-plated V, which looked more like a Cadillac dashboard speedometer than a numerical scale. To many, the V suggested a swept-wing jet aircraft, thus the name, Flight. This element violated the rigid purist standards of MoMA’s Good Design criteria, which criticized such designs as “vain ornamentation or superfluity.” But the Flight scale was later selected by Fortune magazine as one of the top 500 designs of all time.

This was probably the first time these fellows had received personal credit for a design. (Earlier, before the inception of the IDI awards, Latham had designed the highly publicized Scenicruiser double-decker bus for Loewy, but never received credit even though he was heading Loewy’s Chicago office.) It indicates that Loewy had no trouble accepting this unusual change in design credits.

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Knoll. Inc.

A L O O K B ACK

In 1955, Latham left Loewy’s office and founded Latham Tyler Jensen with two other Loewy designers, Robert D. Tyler and George Jensen, and in 1959 became president of ASID. In 1965, when ASID merged with other organizations to create IDSA, Latham became president of Icsid (the International Council of Societies of Industrial Design).

One of the IDI medallions of 1958 was awarded to the Pedestal Group of furniture, designed by Eero Saarinen, of Eero Saarinen Associates, for Knoll Furniture. Saarinen began developing the line, which included chairs called the Tulip Chairs (above) and related tables and stools, in 1953. The graceful white organic shapes were supported by a single stem flowing out of a circular base, the stated design objective being to reduce the profusion of legs in a typical room setting. Saarinen’s original intent was to make the pieces entirely of fiberglass, but because fiberglass could not support the base, he instead used cast aluminum, with a Rilsancoated finish to match the white upper shell. Removable upholstered foam cushions were added for the seat.

The shape of the Pedestal Chair seat shell was nearly identical to Eames’ 1950 fiberglass chair shells. They both were intended to comfortably fit the human body and both were always described as “organic,” the magical new politically correct word introduced by MoMA in its 1940

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Organic Design in Home Furnishing Competition. Eliot Noyes, the first curator of industrial design at MoMA at the time, defined “organic” as “a harmonious organization of the parts within the whole, according to structure, material, and purpose … there can be no vain ornamentation or superfluity.” Organic became the primary politically correct descriptive term during the entire period of MoMA’s Good Design exhibitions of the early 1950s.

In 1960, IDI awarded a medallion to William L. Mitchell and the General Motors styling staff for the design of the Chevrolet Corvair. A so-called compact car with an innovative rear-mounted air-cooled engine, it was the result of two powerful intersecting trends. One was that imported foreign cars, such as Volkswagens (ja, das Auto), Fiats and Renaults, almost all small, inexpensive and economical in mileage, had been taking away Detroit business. All Detroit cars were one size: large, and loaded with chrome, sharp edges and tailfins.

For 1960, all makers had agreed to introduce a “compact” model to combat the import threat. Most of these were scaled-down (80 percent) versions of conventional designs using four or six cylinders rather than V8s. Corvair was the only exception. It was devoid of tailfins and chrome.

The rear engine made it look different from typical Detroit

Mustang was Ford’s answer to Chevrolet’s Corvette of 1953. The Mustang was sporty with a long, powerful hood and a short rear deck that accommodated four passengers rather than the two of the Corvette. The Mustang was a huge success with the 16-to-24-year-old crowd, and at the reasonable price of $2,368, was Ford’s most successful launch since the Model A of 1928. One hundred thousand were sold in the first three months. It became a classic.

The last year of the IDI awards was 1965, when IDI merged into the newly formed IDSA. Henry Dreyfuss, FIDSA became the first president of IDSA and apparently was adamantly opposed to the idea of national design awards because of the requirement to credit the actual designers.

The awards that year were already in progress; all that remained was the judging. It is not known whom the judges were, but there were no bronze medals, only five certificates of design merit. During the 15 years of IDI awards, Loewy designers had won two awards, and Walter Dorwin Teague’s one, with the actual designers getting appropriate credit. But Dreyfuss’ office won no awards, nor is there any evidence that it submitted any entries.

In 1966, Dreyfuss was board chairman of IDSA. There were no national design awards and would not be again until 1980, when the IDEA competition was initiated by IDSA, long after Dreyfuss was gone. Teague passed away in 1960, and Loewy retired to France in 1980. The IDEA program followed the precedence set by IDI by recognizing the actual designers in all credits. This year celebrates the 34th anniversary of IDEA, now an international program.

—Carroll Gantz, FIDSA carrgantz@bellsouth.net

Ford Motor Co.

cars. That was a result of the second trend: Harley Earl, the undisputed leader of Detroit styling since 1927, had retired from GM in 1958. The last gasp of his reign was the 1959 Cadillac Eldorado, with tailfins 42 inches above the ground.

His successor, Mitchell, would lead automotive design back to softer, less garish, unadorned and sculptural design. The Corvair was his first step.

Despite its groundbreaking aesthetic improvements, the Corvair had a tendency to oversteer and soon was dubbed “one of the nastiest-handling cars ever built” by Ralph Nader in his 1965 book Unsafe at Any Speed.

Congress was prodded to pass the National Traffic and Motor Safety Act in 1966, empowering the government to set safety standards for all new cars after 1968.

In 1962, IDI added secondary certificates of design merit to its traditional medallions, apparently to increase the number of awards beyond the original limit of three medallions. Then, in 1963, awards were subtitled: “design for recreation,” “design for transportation,” “design for the home,” “design for industry,” and “design for business.” In 1964, the medallions were retitled “bronze medals.” Clearly, the competition was gaining in popularity and in the number of submissions.

In 1964, IDI awarded a bronze medal to another car, the Ford Mustang (below), designated as design for transportation, and designed by Eugene Bordinat (vice president of styling), Joe Oros, L. David Ash, Gail Halderman, Charlie Phaneuf, Damon Woods, John Najjar and John B. Foster, all from the Ford Motor Company styling division. The

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By Sooshin Choi, IDSA IDSA Education Vice President Sooshin Choi is the director of the School of Design at the University of Cincinnati. He has been a designer of many successful designs for over 25 years and is designing future designers as associate professor of industrial design at the University of Cincinnati.

The 2013 Student Merit Award sponsor was Dassault Systemes SolidWorks Corp.

2013 Student Merit Award Winners

INTERWEAVING DESIGNERS

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he future of American industrial design is already in classes. They do not stop working, have no fear to push the boundaries, enjoy collaborating with others and are eager to improve the quality of people’s lives. I would invite you to give a big hand to these students and their edu-

cators, especially the five outstanding winners of the Student Merit Award. They are not only extraordinary individuals but are also excellent industrial design students. It is my ultimate joy to present them to the design community.

The selection process for the Student Merit Award is very rigorous. Each school with an IDSA Student Chapter selects a number of candidates among the outstanding graduating students. The candidates should excel not only in design but also in academics. In a seven-minute presentation, the candidates demonstrate their educational achievement toward being a successful designer. The winning student represents his or her school at the district design conference, where the IDSA Student Merit Award winner of that region is chosen.

While this is a great honor for an individual student as a professional industrial designer, it is also a delight for the entire IDSA community to see five new shining stars.

The shared value of this year’s winners can be described as an ability to interweave. All of them seem to enjoy creating new value from multiple experiences and insights. Matthew Choto of the University of Cincinnati is a clear example. He was a political science student raised in two countries with a desire for design since he barely spoke. He sent his shoe design to Nike when he was 7.

When I picked up a call from him, I thought, “Political science student for a design major? Why not?” After five years, he is an IDSA Student Merit Winner. While in Cincinnati, he explored pretty much every aspect of design: thinking, research, craftsmanship and even creating business plans.

Alisa Rantanen of the University of Notre Dame is certainly another unordinary designer. She has been passionate in both industrial design and graphic design while in college. Her thesis work is solving issues between digital and analog experiences, which most of us are facing everyday. As things become increasingly abundant, things also become less valuable, if not completely forgotten. She

cleverly tackled the issue and made experience even more valuable. As a talented storyteller herself, she now wants to help everyone enjoy their stories.

Carlos Escobar of MassArt was also raised in two countries: Colombia and America. As a young boy he witnessed his mother’s initiative for solving local issues by providing children with educational opportunities. As a design student, he naturally became interested in solving local issues with design and developed designs for people and their communities. He also learned that small things can make big changes and enjoys applying that to socially meaningful designs.

Charlie Weber of California College of the Arts (CCA) received a degree in architecture from Miami University (Ohio) before joining the industrial design program at CCA in San Francisco. His experience as a bike builder was also mixed into the fabric when searching for a design school. He also gained lots of experience from internships off campus.

Feild Craddock of Virginia Tech first encountered industrial design while visiting CCA, attended RISD for over a year and transferred to Virginia Tech. His design of a toothbrush for people suffering from arthritis is an example of his care for people, passion for design and eagerness for an effective business solution.

Congratulations to all IDSA Student Merit Award winners and all industrial design graduates of the class of 2013! A big thanks to all design educators and mentors for growing these future talents; the entire design community owes you a great deal. I also would like to thank those IDSA members who participated in the selection of this year’s winners. n

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Matthew Choto, 2013 Central District Student Merit Winner University of Cincinnati; www.coroflot.com/choto

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rior to moving to Cincinnati at 13, Matthew Choto grew up in Zimbabwe. There, like kids everywhere, he was exposed to the Nike brand. “Even in Africa, we were living the American marketing dream,” he recalled. “I knew every Nike shoe and every Jordan commercial.” Choto began sketching at a very early age.

At 7, he dreamed up his own design concept for a Nike shoe. “I sent it to Nike, and they sent me back an actual letter with a very nice thank you and an explanation that they don’t accept outside submissions,” he recalled.

After graduating from high school near Cincinnati, he enrolled in the University of Chicago to study political science, intending to eventually go to law school. “Junior year, I found Core77 and started posting on the forums,” he noted. “That took me down a different path.” Choto had always been a shoe guy, and he found himself becoming a product guy. “I love 3D things. I love atoms, the things we keep as artifacts,” he said. Consequently, his political science studies left him a bit unfulfilled. As he worked his way through his rediscovered passion for design, Choto continued his studies and earned the BA he had chosen to pursue.

After graduating he signed up for classes at the University of Cincinnati College of Design, Art, Architecture and Planning (DAAP). Apart from spending his adolescence in southwest Ohio, Choto had good ties to what became his second alma mater. “I went to high school 30 minutes north of UC,” he said. “And my sister and aunt both went to DAAP for architecture, so I was very familiar with the caliber of the program.” DAAP’s unique co-op program—which requires each industrial design degree candidate to complete six three-month internships—created a number of career pathways outside of the classroom for Choto, who completed his internship gamut by working at Livewell Collaborative, Fisher Price, TEAMS, HUGE and New Balance. “I came in being a footwear guy so, I saved the shoe company for last,” he noted. “I wanted to build a broad portfolio first.”

Back at UC’s design studio, he took on a different UC tradition. “It’s a right of passage for all DAAP students to make a chair,” he asserted. “It was my last project before

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my thesis, and it was really rewarding. I was at a point where I could sew things myself or weld things myself. It was awesome to think I could do all of those things. If I can CAD it up, I can build it.”

His thesis built logically on his comprehensive competency at building an object. “It was about how young designers could start businesses straight out of college,” he offered. He pointed to Shapeways and Etsy, among others, as emerging platforms that are enabling the creation of new business models. “Before, I had this notion that I needed to have this $1 million idea in order to do anything entrepreneurial,” he suggested. “Now, if I have a good CAD program and the Internet, I’m off to the races.”

He designed several business models to explore the theme of failing fast and failing cheap, everything from 3D printed jewelry to limited-run furniture. Choto’s final presentation was not the success he had hoped for, but he noted, “I got some great feedback that helped me reframe how I want to push the project forward.” Ironically, as soon as he exited his crit, Shapeways alerted Choto that he had received his first order. “That was a cool vote of confidence,” he said.

Choto wondered about the millions of educated, motivated people in Zimbabwe, “although I’m not sure at what point I’ll be able to help out and do something meaningful.”

Perhaps the business model that leverages passive income and other newer business tools will help him design a plan.

He pondered, “This could be the first step of something— something I can do for the rest of my career.” n

Feild Craddock, 2013 Southern District Student Merit Winner Virginia Tech; www.feildcraddockdesign.com

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eild Craddock’s design journey began when he traveled from his parents’ home in Richmond, VA, to Northern California to attend the senior show one of his sisters participated in at the California College of the Arts. She exhibited some of her film and video work there, but it was an industrial design student’s work that caught his attention. “I saw a bunch of Game Boy concepts as part of an ID exhibit.” he recalled. “After my sister’s show, I searched industrial design and found frog’s website. I always wanted to be an inventor, but I assumed you’d have to study something like engineering to do that.”

Not long after discovering industrial design, Craddock enrolled at the Rhode Island School of Design (RISD) where he studied for a year and a half before transferring to Virginia Tech. “I had never worked as hard in my life as I did at RISD,” he said. “It taught me what you can do when you are challenged to go past what you think are your limits.”

One project tracks Craddock’s chronology at Virginia Tech pretty closely. As a second-year student, Craddock was assigned by professors Larry Fenske, IDSA and Martha Sullivan a short project to give form to a toothbrush. By the end of the second week, he had conceived of Squeeze, a solution to help arthritic users get a more comfortable grip while brushing their teeth.

He started with some quick and dirty research. “I talked to my dentist and some of his staff. I also did a lot of research online and learned a lot about arthritis,” he remembered. “It was no substitute for sitting down and talking with people or watching them use the product, but I had to meet the original time constraint.”

During his tenure at Virginia Tech, Craddock kept the Squeeze in the back of his mind as other assignments and opportunities arose. For a professional practice project, he and some of his classmates used the concept as the basis for writing a business plan to create a new company. As a senior, Craddock took a rapid prototyping class to figure out how to 3D print a prototype of Squeeze. Over the summer, he and his classmates traveled to Asia to present their business plan as part of a student competition sponsored

by Hong Kong Polytechnic University. “I’ve always been interested in entrepreneurship,” he said. “And I’m super inspired by people who take their design ability and turn it into business success. In school we’ve heard the potato

peeler story from OXO a lot. My classmates and I thought this could be like the OXO of home dental care.”

While the product solution currently only exists as a prototype, the presence of the design in Craddock’s online portfolio has stirred up some interest. “Every few months, I get a phone call from an elderly caretaker or a dentist wanting to buy it.”

Additionally, Craddock’s educational experience has taken him to Brooklyn and Baltimore for internships at Inch Inc. and Key Tech, respectively. At Inch’s small office, he inched into position to observe the entrepreneurial process.

“I sat five feet away from the owner and five feet away from the engineer, so I got to see what it looks like to run a business,” he said. At Key Tech, Craddock gained insight about the particulars of designing medical and scientific instruments. “I did a lot of design work for them and learned a lot about the different regulation issues involved in working on medical products.” Following graduation, he will begin a three-month internship with Smart Design. n

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Carlos Escobar, 2013 Northeast District Student Merit Winner MassArt; www.behance.net/CarlosEscobar

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arlos Escobar was born in Colombia, where his mother, Alba Luz Escobar, operated a clothing store in Pereira. After starting a group for women business owners and hosting events to raise money for education, she ran for public office and served for nearly 19 years in several positions. She now raises funds to support various education initiatives. “In Colombia, a lot of kids don’t get to go to school. I was lucky,” Escobar noted.

“When I was growing up, my family would adopt teenagers to live with us for a couple of years while they finished their studies. My mother still works with young kids in Colombia, raising money and creating projects that buy books and shoes so kids can go to school.”

For Escobar, his mother’s work in politics served as a powerful example. He has wondered, “What’s my place as a designer? Maybe there’s a way for me to use my skills to give back to my community.” During his time at MassArt, Escobar used two projects to demonstrate how design can achieve very local solutions. For his senior thesis, he thought broadly about the user (Generation Y) and the topic (health care) he was assigned. “I travel a lot,” he offered. “And it’s really challenging to adjust to new places. I’ve learned that little things—like little touches of home—can help alleviate the stress of travel.” He interviewed his peers who also travel and people who work in the hospitality industry to explore ways to make travel less stressful and more healthy. What he came up with was a concept for a service he called Compass that would offer heavy travelers the ability to create a care package for themselves to include essentials like familiar toiletry, medication, clothes, electronics accessories and even an alarm clock. This care package would be stored and transported by the service on behalf of the traveler so they could arrive at a new destination with a piece of home already waiting for them.

“I wanted to provide a service to make travelers feel healthier and enable them to keep to their routines,” he said.

More in-line with his mother’s influence, Escobar also developed a storytelling project to help change the world for the better. When he learned that a friend was HIV positive, Escobar wanted to figure out how he could contribute to the efforts involved with raising awareness and finding a cure.

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His first inspiration: the iconic AIDS quilts. “Seeing things and putting things together creates a feeling of doing something good,” he explained. “Small things can touch a person’s life. Just like the metaphor in the Powers of 10, everything you do will multiply.” Escobar believed that wearing an awareness ribbon was a nice gesture, but wasn’t enough to solve the problem. So he came up with the idea for a small sewing kit featuring a red button. A person donating to AIDS and HIV research would receive the kit, then sew the button on an item of clothing. When asked about their new funky red button, they’d explain the process and invite others to make donations as well. He said “Sew to find the cure is a way to enable people to believe that a humble gesture can touch other people deeply.” He prototyped a number of the sewing kits, and he mocked up a digital platform to support the physical experience during the summer between his sophomore and junior years. He recalled, “My mom and I made 100 or so of the kits. We gave them away and asked people to make contributions to AIDS and HIV research.”

“I enjoy research and strategy,” he offered. “In the design process I strive to find a successful combination of user research and form to create beautiful, lasting solutions.

I am always hoping to create a special connection between people and the products I design.” Thinking about his future, he pondered, “It has always been in my mind to do things for young people in my country. Maybe that’s my place as a designer.” n

Alisa Rantanen, 2013 Midwest District Student Merit Winner University of Notre Dame; be.net/alisarantanen

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lenty of great design stories begin as the result of a happy accident. According to Alisa Rantanen’s tale, chance, in its more pleasant forms, can be equally adept at helping to launch a design career. As a high school student in Champaign, IL, Rantanen plotted her first college visit. Her destination: the University of Michigan. On the eve of her departure, it occurred to Rantanen to detour through South Bend, IN, on the way to Ann Arbor, MI, to see Notre Dame’s campus. “It was last minute,” she remembered. “I sent an email the day before asking if any professors were available. Paul Down, FIDSA and Robert Sedlack both made time for me. I visited other schools after that, but nothing impressed me as much as Notre Dame.”

If you value IDSA’s Student Merit Award program as a metric, impressive is a fair characterization of Notre Dame’s ID program. Rantanen’s win for the Midwest District marks the sixth time in the last seven years a Notre Dame student has claimed the honor. For Rantanen, joining that elite group was no accident. Her mother, an architect, nurtured a passion for illustration that eventually became Rantanen’s core means of problem solving. “I love sketching. That’s where I have my what-if moments,” she asserted. At Notre Dame, she explored two design disciplines in parallel. “I love both industrial design and graphic design,” she declared. “I got my degree in ID, but I took almost all the graphic design courses Notre Dame offers. I credit Rob Sedlak for that.”

With her penchant for chewing on what-if scenarios, Rantanen is a natural storyteller. For her year-long senior thesis, she developed a discursive, conceptual solution for a quickly emerging storytelling problem. Of the 3.5 trillion

images captured since the invention of photography, 10 percent were taken in 2012. Rantanen wondered, “The amount of digital documentation is growing exponentially, but with the ability to document literally everything, what are we losing?” Her research revealed she was not alone in wondering about these things. “What I found in doing a lot of interviews is that people are insecure about all of this documentation,” she reported. “Things live in Facebook and Instagram. They live in the cloud. They’re invisible. The platforms aren’t always tangible. They’re not something you own or can have.” Through her work, Rantanen asked, “When we can save everything, how can we find anything?”

She pursued a solution that would pull from the assortment of digital sources to create one device that could be held in the hand and placed on a shelf. “I explored familiar and intuitive forms for collating memories, from the wallet to the book, to integrate the physical back into the digital,” she reported. The project, Amber, took the form of a book to reinforce the narrative aspect of capturing the moments of people’s lives in pictures. As she explained in her thesis, “Amber works by setting the elastic bookmark, woven with conductive thread, on the silver-coated margins of any page, completing the open circuit and sending a signal to the hard drive to recall information specific to that page. The interface is designed to showcase your own experiences, making each device truly unique.”

After previous internships at Beyond Design and Insight Product Development, Rantanen has said, “I really think consulting work is where I’d like to be—for the variety and fast-paced nature of it.” n

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Charlie Weber, 2013 Western District Student Merit Winner California College of the Arts (CCA); www.charlesweberdesign.com

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his year’s IDSA Western District Student Merit Award winner, Charlie Weber, began his studies at the Miami University (Ohio), where he completed a four-year undergraduate degree in architecture in 2007.

After graduating, the Minneapolis native moved to Portland, OR, where he interned for a year at a small firm, MCA Architects. “I was part of the last class that snuck in and found a job before the economy crashed,” Weber recalled.

When the economy did crash, he was laid off.

While he was unable to find another job in architecture, Weber stuck around Portland and found work in a few bike shops. During that time, he completed a frame-building class at the United Bicycle Institute’s campus in Ashland, OR. “I try to be car-free, so I’m on my bike every day,” he noted. “Part of it is doing the right thing, and part of it is practical. What I like best about working on bike-frame building is that it mixes my interest in craft and design.” To plot a more long-term move, Weber returned to his family home in Minneapolis for a summer where he scouted industrial design programs. The choice between undergraduate and graduate programs proved challenging. “In undergrad, you get to build hard skills. From what I could tell, the focus in grad school is much different,” Weber asserted.

He chose an undergrad program at California College of the Arts (CCA). “CCA was the only undergrad program I applied to,” he remembered. “All of the professors at CCA are working professionals. Also, prior experience is a real differentiator at CCA. Almost a third of the students are getting a second degree or have prior professional experience.

We all could have gone to a master’s program, but we all had heard you’re not going to get true ID skills unless you get an undergrad ID degree.” For Weber, it didn’t hurt that

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he found so many people working on bikes and bike accessories when he visited CCA. Living in San Francisco exposed Weber to a common problem that can have some pretty grave consequences: the imperfectly designed communication systems employed during emergencies like earthquakes. He explored solutions to that problem with his Smart Radio project. “Our prompt was wearable sound, and I interpreted that as communication. So I started looking at walkie talkie communication,” he said. In his research, Weber talked with the American Red Cross Bay Area chapter and FEMA’s western region office.

The two organizations helped him identify several needs: overcoming language barriers, making invisible tools visible for when they’re needed and the generation of light. In his final design for the Smart Radio, his solution translates messages, can live comfortably on the wall in most homes, and can be used for both communications and as a flashlight.

“Since starting school I’ve had a handful of contract side gigs, then I interned at Motorola, Astro Studios and now Box Clever. Interestingly, all of that work has been through referrals from CCA instructors that I had worked with in past semesters, which affirms my choice to go to CCA.” He added, “The experience I’ve gained outside of school really helped me step up my game and identify where I need to bolster my skill set: storytelling, verbal presentation, graphic design, sketching. ... The exposure to professional work is how I evaluate my own projects now and inspires me to perform at that same level.” In the long term, Weber said, “It would be pretty exciting to develop my own company and a line of products and be responsible for everything that goes with that.” In the near term, he has accepted a full-time position with Box Clever. n

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Leasing only available in the United States. Additional options, shipping, applicable taxes and/or duties not included.

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his year the IDEA program saw a healthy 18 percent increase in participation, most notably in digital strategy (88.5 percent), computer equipment (30 percent) and student entries (20 percent). We also enjoyed a more international group of participants (32 percent). It’s good to know

that design keeps broadening its influence and that designers and manufacturers are keen to make their

All photos: Rob Hart Photo

work public through participation in well-published and respected design awards.

Thomas Overthun, IDEA 2013 Jury Chair

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The 2013 IDEA jury was put together with an ever-more diverse field of entries in mind. The international group of jurors drew its members from consultancies, in-house corporate studios, design schools, writers, designers running their own manufacturing businesses, trend and color specialists, and digital designers from around the world. Together, we made up a somewhat unruly group of people who love design in all its forms and who love to debate about its role in the world. Some of us had never met, and others had known each other for years—and had practiced arguing about design for as many years—all of which was good for a thorough and impassioned review of the award entries.

The judging happened in two main steps. Jurors first reviewed the initial set of entries in its entirety—this year that meant close to 2,000 entries—online over a period of several weeks, consulting with their category co-judge(s). After the initial screening, about a third of the original entries, now already finalists, were invited to send in actual products and/ or supporting materials for the live judging. I believe the key to the IDEA program’s quality and thoroughness lies in this second step of live judging. The live judging was a three-day event hosted by The Henry Ford Museum in Dearborn, MI, which jury members traveled to from all over the world. The jury room was right in the middle of the museum. Every time we left the room we stepped into the awe-inspiring backdrop of the most incredible artifacts from the industrial age.

Being confronted with the world’s largest locomotives, the Buckminster Fuller Dymaxion House and the much-loved Wienermobile did its part to put the new work into perspective with the best of the past. In addition, The Henry Ford’s curator, Marc Greuther, toured the jury through parts of the

Clockwise starting upper left: IDEA juror Matthew Marzynski, IDSA congratulates IDEA Gold winner Fred Bould, IDSA; IDEA Gold trophies; LUNAR’s Roman Gebhard and Andrew Zee; IDSA Chair Charles Austen Angell, IDSA; Bob Grace, A/IDSA of Plastic News; IDEA juror Tad Toulis, IDSA and Dustin Krause of Tesla; IDSA At-Large Director Andrew Hartman, IDSA and Tom Hirsch, IDSA; Conference Chair Paul Hatch, IDSA; and Innovation Executive Editor Mark Dziersk, FIDSA and Jeff Smith, IDSA.

museum’s vast archives, with a chance to see some rarely or not yet exhibited pieces up close.

During the three days of live judging, the jurors at first worked in small teams to determine the contenders for Gold, Silver and Bronze awards in their assigned categories. The breadth of the work is always amazing, and every year more so. This time, it ran the gamut from a furniture caster to a car to a political campaign, a span that even The Henry Ford might envy. Here are some trends we observed.

We noticed a continued trend toward design touching more aspects of the user experience; the best entries exceled with a consistent approach to hardware, interaction, digital and packaging design. More and more, the idea that a brand should speak with one voice on every channel is becoming a must, and we saw it done with excellence by large and small companies and even by startups.

Over the past decade, color has been slowly gaining in consumer interest in many segments. We saw bold color statements in consumer electronics, where neutrals used to dominate. Color was used with confidence on the hardware as well as to visually coordinate the hardware and the user interface. Hand in hand with the trend toward color went the idea of challenging established manufacturing techniques and using new ways to make products become an essential part of their beauty and reason to be.

We were impressed by small companies just coming out of startup mode stepping up to challenge large industries, showing the way beyond minuscule evolution-

ary steps. For the first time, the transportation segment engaged the jury with groundbreaking entries triggering lively discussion around how we can be persuaded to change our attitude toward personal mobility.

A growing segment was design with the explicit goal of social impact. We saw design solving problems that years ago wouldn’t have been intuitive roles to play for designers, such as making government interesting and engaging, and playing a part in designing a political campaign.

After the initial review of finalists, the juror teams presented their award contenders to the entire group of judges.

This served as a last check for the best entries, and led to long and passionate discussions about the entries and the state of design at large as well. It is this part of the IDEA competition that I love the most—being part of a forum engaged in their craft. The final part of the IDEA judging process is to pick the Best in Show, which again triggered more debate and this year, I think, delivered a surprising but well-deserved overall winner.

My thanks go to the hard work of the jury and IDSA, the hosting staff of The Henry Ford and the IDEA sponsors. n —Thomas Overthun, IDEA 2013 jury chair

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THE IDEA 2013 JURY

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CATHERINE BAILEY | HEATH CERAMICS

All jurying photos Gary Malerba

THOMAS OVERTHUN | IDEA 2013 JURY CHAIR | IDEO

Since 1993 Thomas Overthun has been an associate partner and practice director for IDEO’s Consumer Experience Design practice. Overthun has in the past managed a group of seven designers and now directs large design programs at IDEO. His expertise is in the areas of contract furniture and seating, office and consumer electronics, kitchen tools and appliances, and personal care and sports products. His clients include Audible, Brooks England, Cisco, Eastman, fizi:k, Microsoft, National Panasonic, Oral B, Procter & Gamble, Selle Royal, Steelcase, Western Digital and Zyliss Switzerland.

Overthun’s work has received Gold and Silver IDEAs as well as several iF and Red Dot awards. His products have been exhibited at the Chicago Atheneum and the Cooper-Hewitt, Smithsonian National Design Museum in New York City and featured in publications, including BusinessWeek, ID, Axis, Frankfurter, Allgemeine and GQ magazine. Overthun has a bachelor’s in industrial design from the University of Wuppertal, Germany.

In 2003 husband and wife Robin Petravic and Catherine Bailey purchased Heath Ceramics, a more than 60-year-old maker of dinnerware and tile, with an idea to build a more satisfying and tangible design life. Bailey moves Heath’s creative direction forward, while honoring the history and craft that Edith Heath pioneered in the late 1940s. With past product design experience for companies like Nike, Burton Snowboards and Microsoft, and as previous owner of One & Co, she oversees all design and points of customer interaction, in addition to sharing responsibility for setting the overall company vision and direction. Heath Ceramics creates products of good design, believes in building and supporting a creative community of designers and makers, and is recognized as a design leader and model for bringing together manufacturing, design and responsible business practices.

SHUJAN BERTRAND | COALESSE

After 13 years as an industrial designer, Shujan Bertrand has cultivated the uncanny ability to create design perspectives that evoke an emotional response. That, combined with her natural inclination to lead teams, is why she was hired most recently by Coalesse, a Steelcaseowned design hothouse in the growing live and work furniture space. Her job is to discover and translate user insights into new products that open fresh market opportunities. Before Coalesse, Bertrand’s career was spent in intellectually demanding consumer-goods blue chips.

She led design strategy projects for Samsung, Microsoft, Fujitsu, HP, Mattel, Procter & Gamble and Nike. She later became design director of soft goods at Incase and worked in Europe for LG Electronics and Siemens Designafairs.

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KHODI FEIZ | FEIZ DESIGN STUDIO

TORSTEN FRITZE | STUDIO & PARTNERS

Khodi Feiz is an industrial designer who was born in Iran, grew up in the US and now resides in the Netherlands. In 1998 he founded Feiz Design Studio with graphic designer Anneko Feiz-van Dorssen, specializing in the fields of product design, furniture design, graphic design and strategic design. Previously, Feiz was the design manager and creative director for the Advanced Design Group at Philips Design. He has lectured at the Design Academy Eindhoven, Domus Academy and the Harvard Design School. He is the recipient of numerous design awards, including the Dutch Design Prize and a finalist for the World Technology Award for Design.

His work has been featured in exhibitions and publications worldwide and his clients include Alessi, Artifort, Cappellini, Electrolux, Geiger, Heineken, Herman Miller, Nokia, Offecct and Samsung. The overriding inspirations for Feiz’s work can be summed up by these three words: clarity, concept and context.

Torsten Fritze is founder and managing partner of Studio & Partners based in Milan. He began his career at Conran Design and later obtained his bachelor’s in industrial design engineering at Central St. Martins in London. He completed his master’s at Milan’s Domus Academy and received a marketing degree from SDA Bocconi. He joined King Miranda Associates, before moving to San Francisco to work as a senior designer at frog design. Three years later, Philips Electronics recruited him as design manager for audio products—and subsequently its Communication Products Division. In 1993 he joined Studio De Lucchi as a partner, where he assumed responsibility for the Olivetti Design Group. In 1998 Michele De Lucchi, Nicholas Bewick and Fritze established Studio & Partners. Since 2010 Fritze has been the company’s sole partner. He has a keen interest in academics and has been involved with the European Commission’s I-Cube project.

LARRY FENSKE, IDSA | VIRGINIA TECH

In a design career spanning 25 years, Larry Fenske has led the industrial design efforts at two of the largest product development firms in the Midwest. He holds 26 US and international patents and has received national and international recognition for his work. His past clients include GE Healthcare, 3M, SC Johnson and Motorola. Fenske is currently a professor of practice in the Industrial Design Program at Virginia Tech where he teaches design research methodologies and a variety of industrial design studio courses as well as heads up the Virginia Tech CoLab—a hub for interdisciplinary discovery, design and development. He obtained a master’s in industrial design from Purdue University and has been involved in several social impact projects in rural communities in Southeast Asia.

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MATT JONES | BERG

Matt Jones is a principal at BERG and has delivered digital products and services since 1995. He was creative director for the launch version of the BBC News Online. He has worked at Nokia in areas as diverse as RFID/NFC applications of tangible/physical interfaces and the human universal experience of play. He was director of user-experience design for Nokia’s N series range. In 2007, he co-founded and designed Dopplr.com, which grew into a popular startup travel service, before Nokia bought it in 2009. He has spoken at Reboot, Ars Electronica, Webstock, Etech and FooCamp, and is a visiting tutor for the Design Interactions course at the Royal College of Art. Jones writes about interaction design, comic books and planetary-scale, self-replicating robot dogs at www.magicalnihilism.com.

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MIKE KRUZENISKI | WINDOWS PHONE DESIGN STUDIO

GLEN OLIVER LÖW | CITTERIO & LÖW

Mike Kruzeniski is a creative director in the Windows Phone Design Studio, where he leads design for the communications, productivity and international experiences on the Windows Phone. He recently led the design effort to help third-party developers learn and build apps for the new Windows Phone platform, and he helped to establish the design relationship between Microsoft and Nokia. Before joining Microsoft, Kruzeniski worked for Nokia Design on its Insight + Innovation team in Los Angeles and Designafairs in Erlangen, Germany.

He has a master’s in interaction design from the Umeå Institute of Design in Sweden and a bachelor’s in industrial design from Emily Carr University in Canada. He also has studied at the Kunsthochschule Berlin-Weissensee, the Yale School of Management and the UCLA Anderson School of Management.

Glen Oliver Löw graduated with a diploma in industrial design from the University of Wuppertal and a master’s in design from Domus Academy. In 1987 he started his collaboration with Antonio Citterio, becoming a partner in 1990. Together they have developed a large number of products for companies such as Ansorg, Flos, Hackman, Iittala, Kartell, Vitra and Vitrashop. Since 2000 he has been teaching as a professor for product design and product development at the Hochschule für bildende Künste in Hamburg and works in his own studio with companies such as Steelcase and Thonet. His designs have received numerous awards, including the Compasso d`Oro Award, iF Design Award, Red Dot Award and a Gold IDEA. He has served as a juror for various design competitions, such as the Red Dot Award and the iF Design Award.

ROB LAMBOURNE | SONOS INC.

Rob Lambourne is the director of user experience at Sonos Inc., a leading developer of wireless multiroom music systems for the home. Before joining Sonos, he was senior interaction designer at Weave Innovations where he helped create the StoryBox Digital Picture Frame and picture sharing network. He started his career at Philips Design in the Netherlands, and later in California, he worked on a variety of projects from vision-of-the-future concepts to universal remote controls, PDAs and interfaces for television.

Lambourne studied computer-related design at the Royal College of Art in London.

MATTHEW MARZYNSKI, IDSA | FLUKE CORP.

Matthew Marzynski is the industrial design manager at Fluke Corp., where his team of model and tool makers helps create award-winning industrial test tools. Before Fluke, Marzynski helped lead the medical design practice at Herbst LaZar Bell in Boston, where he was also responsible for numerous consumer products ranging from infant care to military equipment. Clients included Gillette, Motorola and Smith + Nephew. He began his career developing and manufacturing a line of tabletop goods and designing iconic products for companies like OXO and Clinique. Marzynski’s work has received Gold IDEAs as well as Good Design and iF awards.

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JONATHAN OLIVARES | JONATHAN OLIVARES DESIGN RESEARCH

Jonathan Olivares graduated from Pratt Institute’s industrial design program after having studied design and management at the New School University. In 2006 he established Jonathan Olivares Design Research (JODR), a consultancy dedicated to industrial design, design-related research and exhibition design. The consultancy designs furniture for Danese Milano and Knoll Inc. In 2011, Smith, JODR’s first product for Danese Milano, won the Compasso d’Oro. JODR research projects have included a survey of the American furniture industry for Domus magazine, an installation explaining mobile devices for the 2010 St. Étienne Design Biennial, and a four-year investigation of office chairs for Knoll Inc., which culminated in the book A Taxonomy of Office Chairs (Phaidon Press, 2011). Olivares has been the recipient of two grants from the Graham Foundation for the Outdoor Office, a research project focused on creating outdoor work environments for academic and business contexts. JODR has designed exhibitions for the Art Institute of Chicago, Nouveau Musée National Monaco and the EXD Design Biennial in Lisbon which have ranged from exploratory curatorial projects to overviews of the office’s work.

OSCAR PEÑA | PHILIPS DESIGN LIGHTING

Oscar Peña is global senior creative director at Philips Design Lighting, where he oversees everyday design projects and strategic design initiatives, particularly for professional lighting products and solutions. Whether designing on a conceptual level or for the mass market, Pena’s investigation of the essence of serious play and his focus on the human content of contemporary design are recurring themes in his work. Peña’s career has spanned a number of continents and design disciplines. He worked at Bill Stumpf & Associates and Seitz Yamamoto Moss in the US before joining Philips Design in 1987. Since then he has been involved in the design of

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numerous consumer products, including televisions, mobile phones, digital cameras, bank-teller machines and kitchen appliances. He also headed the Philips Design Milan office, and was appointed head of the Man and Activity department in Eindhoven at the Design Academy Eindhoven, the Netherlands, in 1996. Peña’s work has been published in AXIS, ID Annual Design Review, Interior View, Mondo Materialis and Wired. In 2005 he was part of an exhibition at the Design Museum in London Under a Tenner with 15 top world designers. He has led teams that have been awarded iF Design Gold, Best of the Best Red Dot and Dutch Design Week awards. He trained at Xavier University, Bogota, Colombia, where he received his industrial design degree. He completed his postgraduate studies in visual communications at Minneapolis College of Art and Design.

DAVID PESCHEL, IDSA | SPECK DESIGN

In the evolving marketplace, it is important to understand that a successful product isn’t just sexy hardware anymore but a complete design solution from concept to consumer. To answer this, David Peschel, executive director of design and innovation at Speck Design, leads the creative division and helps guide the company into emerging creative services. Peschel acts as an advocate for collaborative design practices between all divisions to ensure that the clients get the most out of their investment and that their projects will evolve into the best possible results for all stakeholders. With over 20 years of award-winning, real-world industrial design experience with design studios such as Smart Design, IDEO, frog design and the Michael Graves Design Group, Peschel has worked with a range of clients such as OXO, Nike, Juniper Networks, Target and Stryker Medical. He is constantly looking to challenge the status quo with a vision that looks beyond the trend of the day. Using this approach, he has been able to help numerous clients solidify their market position and leapfrog their competitors. He holds a bachelor’s in industrial design and bachelor’s in fine arts from the Rhode Island School of Design.

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BEATRICE SANTICCIOLI | BEATRICE SANTICCIOLI DESIGN INC.

Beatrice Santiccioli has over 20 years of experience in graphic design, color branding and forecasting. As a graduate of the Art Institute of Firenze, Italy, and Scuola Politecnica di Design in Milano, her studies included color continuity and graphic design, with her main focus on creating color palettes for suites of products. Some of the projects she has worked on include the following: Swatch Ag., creating the graphics and colors for over 100 watches; Benetton Sports System, creating the graphics and colors for the Benetton watch collection; Nordica boots and Kastle skis as well as the identity and color system for Kastle mountain and trekking bikes; and Nike, the development of color and graphics for its eyewear line presented at the 1996 Atlanta Olympic Games. She also consulted with Nike on colors for its second collection of watches. For over 12 years, she has collaborated with Apple’s industrial design group designing colors for Apple’s vast number of products from the iMac to the Nano-chromatic. She also designed new colors for Herman Miller’s core Office System Palette for the collection Herman Miller Red and Mirra Chair. The New York Times, Wired, Dwell and Domus are some of the publications that have featured her designs.

LUKAS SCHERRER | SHIBULERU

Building on his success as a senior designer at IDEO, Lukas Scherrer launched the San Francisco-based industrial design studio SHIBULERU in 2010. Scherrer’s company directs design for industrial production that benefits from a richness of experience ranging from graphics to architecture. SHIBULERU marries award-winning expertise with a passion for beauty and precision. By celebrating all the elements of the design trade and by taking the business needs as seriously as the user context, SHIBULERU creates engaging products and meaningful, lasting experiences. After graduating from University of Art and Design Zurich, Scherrer deepened his understanding of design working in architecture and in the world of luxury goods at Bally. At IDEO he demonstrated his creative capacity by

designing complex medical devices for Medtronic, consumer electronics for Western Digital and furniture for Steelcase, and to name a few clients. He sits on the nominating committee of the Swiss Design Awards, and has won international design awards such as IDEA, iF, Spark and Best of Neocon. In 2008 he co-founded mimijumi, a design-driven maker of goods for the modern family. As design director for mimijumi, he oversees the whole creative process from brand creation to the tiniest product details.

MIKE SIMONIAN | MIKE & MAAIKE

Mike Simonian is the co-founder of the industrial design studio Mike & Maaike and was recently named in Fast Company’s 2012 list of 100 most creative people in business. With true California spirit, Simonian brings a progressive perspective to design, marked by experimentation, substance and conceptual narratives as natural elements of his work. He spearheaded an alternative consulting formula that has shaped Mike & Maaike as a design laboratory where self-initiated projects and client projects inform and influence each other. Mike & Maaike have recently joined forces with Google where they are building an industrial design team and interpreting new technologies.

VICTORIA SLAKER | AMMUNITION

As vice president of industrial design since Ammunition’s inception in 2007, Victoria Slaker has been involved in taking companies such as Beats by Dr. Dre and Barnes & Noble’s Nook from nascent brands to award-winning, iconic, categoryleaders. Before helping form Ammunition, she was an associate partner at Pentagram San Francisco, where she worked on high-profile projects for clients such as Sprint, Microsoft and Hewlett-Packard developing strategic innovation for brand and product experiences. Before joining Pentagram in 2003, she founded an industrial design consultancy, Automatic Inc., in 2000. Slaker graduated from the University of Illinois, Urbana-Champaign and began her career at IDEO and Montgomery Pfeifer. Her work has been recognized with IDEA, Red Dot, Spark and iF product design awards.

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LESLIE SPEER, IDSA | SAN JOSÉ STATE UNIVERSITY

Leslie Speer was one of the founders of IDSA’s Design for the Majority professional interest section and served as its chair. She is a designer and educator with a long-time passion for helping people use design to improve their world and others’ lives. For the last 15 years, she has been educating students, currently as a professor of industrial design at San José State University and, before that, as professor and assistant chair at the California College of the Arts (CCA). She emphasizes innovative interdisciplinary courses and projects, often with students or user populations in emerging markets, such as Africa, Central America and China. She pioneered the teaching of sustainable design and design research to undergraduates while at CCA and for 10 years co-taught a new product development class with design students collaborating with MBA and graduate engineering students from UC Berkeley. Speer received the prestigious IDSA Educator of the Year award in 2009. She has her bachelor’s in industrial design from California State University at Long Beach and her master’s in design (MDES) from Middlesex University in the UK. ROGER SWALES | GRO DESIGN

Roger Swales founded GRO design in 1999 with fellow British designers Roland Bird and Graham Hinde. For over a decade, GRO has worked for industry leaders and A-brand clients including Nokia, Microsoft, LGE, Samsung, Panasonic, Philips, Beats by Dr. Dre, Haier, Denon, Masterfoods, Océ, Unilever, Denon, Toto, Grohe, Dorel, NXT and Sara Lee. Before co-founding GRO, Swales studied 3D design at Bristol Polytechnic, winning the 1987 Royal Society of Arts Design Bursary for Small Electrical Goods, and then worked at Pentagram London

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and Philips Design in the Netherlands. Notable projects included Philips Alessi (1994), for which he designed the water kettle and the citrus press concept, winning the Kho Liang Design Award. He also contributed to Vision of the Future, which won a Gold IDEA in 1995. Swales served as a judge at the iF Product Design Awards in 2010 and at the Hong Kong Exporters’ Associate Adjudication and Forum in 2012. “Simple, iconic sketches continue to fascinate me.

Sketching is powerful, as it allows a designer to visually think and freely explore. The way a line is drawn contains a spirit, energy, balance, personality and soul.”

TAD TOULIS, IDSA | TEAGUE | IDEA 2014 JURY CHAIR

Currently creative director at Teague, Tad Toulis manages and mentors the studio’s design staff and its processes to ensure design excellence.

Before joining Teague, he spent several years as the lead industrial designer at Motorola’s advanced concepts group, two years as design manager at Samsung Telecommunications and seven years as senior industrial designer at LUNAR Design. In 1996 and 1997, Toulis conducted independent research as a Fulbright Scholar in Italy. During that time, he was affiliated with the Politecnico in Milan and the American Academy in Rome.

Later he founded designRAW, a provocative design co-op that investigated cultural conventions through design. His work has received numerous awards, and he is also a featured columnist for Core77 and often contributes to magazines, including Fast Company and Seed. In 2011 he was the chair of IDSA’s International Conference and was appointed to the advisory board of SVA’s master’s in fine arts program in products of design. Toulis has a master’s degree in industrial design from the Pratt Institute and a bachelor’s degree in English literature and studio art from Wesleyan University.

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TUCKER VIEMEISTER, FIDSA

Tucker Viemeister brings new meaning to the term “multimedia.” Trained as a product designer, he is also involved in architecture, graphics and new media. Viemeister is director of special projects for Ralph Appelbaum Associates. Before this, he was lab chief of the LAB at Rockwell Group. He helped found a number of design organizations: frog design NY, Razorfish’s physical design capability, Smart Design and Springtime USA, who specialize in mobility, brand development and smart products for clients like Heineken, Nike, Toyota and Kate Spade. Dubbed “industrial design’s elder wunderkind” when he was included in America’s hottest 40 by ID, not because he was old but because of his energy. Viemeister has lectured from Budapest to Tokyo, including the Pompidou Centre in Paris, the Cooper-Hewitt’s Millennium conference in New York and HAL in Osaka. He was on the faculty of Yale, NYU and Parsons and has taught at Pratt Institute, California Institute of the Arts, University of Cincinnati and Ecole Nationale Supérieure de Creation Industrielle. As a Pratt graduate (bachelor’s in industrial design ’74), he is chair of the Rowena Reed Kostellow Fund. Viemeister is vice president of the Architectural League of New York and was on the board of the American Center for Design.

SIMON WATERFALL | FRAY

With a master’s in industrial design from the Royal College of Art, Simon Waterfall established the Deepend studio in London with partners Gary Lockton and David Streek in 1994. His passion for creative freedom and innovative ideas was the driving force that gave Deepend its distinctive creative approach. After the company went under with the implosion of the dot-com bomb, he set up another company, Poke, with five partners. Established in 2002, it had offices in London and New York. In 2006 Waterfall

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won the prestigious online award The Webby for Alexander McQueen’s website. Poke won nine Webbies in five years, more than any other UK company. In 2008 he was awarded the United Kingdom’s highest design honor—the Royal Designer of Industry (RDI). This award, often referred to as the Queen’s 100, is in recognition of his life’s work in all design areas. He is the first digital RDI to be recognized. In January 2010 he started his new company Fray, “to defend creativity.” Fray is set up to work inside and outside clients’ and partners’ problems, to find a progressive and honest way to connect the many moving parts that are needed to inspire, unite and promote cultural and creative design.

CLAUDE ZELLWEGER | ONE & CO

Claude Zellweger joined One & Co as partner and creative director in 2001 and is now principal, helping to grow the firm to become one of the San Francisco Bay area’s dominant design forces. In 2008 HTC acquired One & Co, naming Zellweger HTC’s creative director with clients including Microsoft, Sony, Kodak, Incase and Council. Zellweger’s work has been internationally recognized in museums and competitions alike, including the Chicago Athenaeum Award and awards from IDEA, ID magazine and iF Hannover. Most recently, he won the 40 under 40 Europe Awards and, in 2010, he was nominated for the Swiss Design Awards and World Technology Award (in association with TIME, Fortune and Science magazine). Zellweger, who was born in Switzerland, sees the role of the designer as creating for people’s known and unknown needs. He believes designers have to anticipate the new and increasingly sophisticated fictional architecture of consumer’s desires. He also believes that by making the complex simple, the designer is able to provide relief for tension. This point of view, developed during his work for IDEO and Pentagram Design. He earned a degree in industrial design from Art Center College of Design. n

B E S T IN SHO W

TR ANS PORTATION

By Lydia Bjornlund, Innovation contributing writer

Tesla Model S

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W

ith the introduction of the Tesla Roadster in 2008, Tesla Motors had established a reputation as an innovator. But CEO Elon Musk was committed to exceeding this reputation. He set out to design a car that would not only be the best electric car on the market but the best

car on the market, period.

The challenge was to build an electric sedan that would rival the best cars on the road.

It had to be beautiful. It had to be safe. It had to deliver uncompromised performance on the highway and byway.

Above all, it had to overcome one major obstacle: range. The Tesla Model S design team knew that extending the range was essential to winning over American consumers. This meant the design would have to accommodate a battery large enough to take folks where they want to go.

The architecture of a traditional car made these goals impossible. Placing the battery at the front or rear of the car would compromise the distribution of weight and would negatively impact both performance and efficiency. The designers needed to build the electric car from the ground up.

Looking at the car’s design in a new way, the team began to see the battery not as an obstacle but as an opportunity. Focusing on the unique needs of an electricpowered vehicle, Tesla designed an entirely new architecture around the powertrain, with the battery pack flat under the floor and the motor and gearbox between the wheels.

This gives the Model S a rigid body structure, low center of gravity and nearly 50/50 weight distribution. When combined, these factors add up to superior handling that drivers

expect from the world’s best sports cars with the smooth, comfortable ride of a luxury sedan.

Lightweight and Lean The elegant-yet-aggressive design rivals any high-end sports car. “[The] Model S epitomizes efficiency, embodying the grace and performance of a world-class athlete,” said Franz von Holzhausen, Tesla’s chief designer. “Its sculpted form expresses a constant state of speed and motion.” But the sleek design does more than look good, it improves aerodynamics to reduce wind resistance to an impressive drag coefficient of just 0.24. Improving the aerodynamics was achieved through single-minded attention on everything from the car’s sleek form to apparently innocuous details like door handles, which retract into the body and slide out in James Bond–like fashion when the driver approaches the vehicle with the key.

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B E S T IN SHO W

The body of the Model S is made of stamped aluminum, which helps to keep the weight to a minimum. Hollow-cast front knuckles weigh 25 percent less than a conventional knuckle of similar strength, while extruded rear suspension links provide the strength of forgings at a much lower cost.

Extrusions, stampings and castings are expertly joined for rigidity and strength, providing safety and maneuverability.

Tesla’s advanced electric powertrain delivers exhilarating performance. Compared to the internal combustion engine with hundreds of moving pieces that spark and grind, the Tesla motor has just one moving piece: the rotor. This means almost instant acceleration, taking the Model S from 0 to 60 mph in less than five seconds.

Like other luxury sedans, the Tesla Model S cabin offers plenty of legroom. Unlike most, it also offers the option of third-row seating. The design team took advantage of the lack of an engine under the hood to repurpose this space as a second trunk, which Tesla calls a “frunk.” Combined this provides 63.4 cubic feet of storage space, almost as much as a Chevy Equinox.

The crowning jewel of the interior is a 17-inch touch screen with an intuitive interface that controls everything from lighting and the state-of-the-art sound system to the car’s steering, which can be switched from comfortable to sporty at the tap of a finger. The navigation screen also offers Google-style search functionality. Type in a destination and convert the results into turn-by-turn navigation guidance. Want to open the panoramic sunroof? Bring up an overhead image of the car on the touch screen and simply drag back the panoramic roof as far as you’d like— all the way for a convertible-like experience. The Model S also tracks the car’s efficiency and displays it on the touch screen so drivers know exactly when they need to power up.

The Model S is getting high praise for its quiet ride.

Consumer Reports proclaims it to be the quietest vehicle the magazine has ever tested. Tesla has combined noise engineering with a uniquely quiet powertrain to obtain recording studio-quality sound dynamics. And if you are looking for an extra boost, the controls go to 11 (a playful nod to Rob Reiner’s rock music mockumentary This Is Spinal Tap).

The Model S suspension system was specifically developed for the unique architecture of the Model S. The suspension design went through hundreds of iterations as the vehicle dynamics team tweaked each detail to achieve a solution that would simultaneously improve performance,

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The Future Is a Long Journey of Change

comfort and efficiency. The solution includes upgraded dampers, bushings and stabilizer bars. Unencumbered by an engine, the lightweight front suspension optimizes wheel control; the rear multilink suspension is designed to integrate seamlessly with the powertrain. As the Model S accelerates, the suspension lowers the vehicle for optimized aerodynamics and increased range. The touch screen enables the driver to raise the Model S to drive through snow or pull into a steep driveway.

No discussion of an electric vehicle would be complete without pointing out the obvious: zero emissions. Owners won’t miss the tailpipe, which has been replaced with a charging port discretely hidden behind the tail light. A full charge takes about six hours from an ordinary 240-volt outlet. With the Tesla Supercharger, a 50 percent charge can be achieved in just 30 minutes.

The Model S is offered with three battery options, so consumers can select the one that accommodates their needs—or their wallet. The largest, 85-kilowatt-hour powertrain delivers an EPA-certified range of 265 miles. All three batteries are contained within the same enclosure and integrate with the vehicle in the same way. Automotivegrade lithium-ion cells provide optimum energy density, thermal management and safety. Liquid-cooled, the battery maintains consistent temperatures to prevent cells from overheating. In the event of a crash, the battery structure protects cells from impact and the power supply is automatically disconnected.

In its deliberations to select the Best in Show, the IDEA jury debated the merits of each Gold award winner in search of a product that would be seen as a positive beacon for the future—a product that could significantly influence consumer perceptions and buying behavior.

As a voice for the industrial design profession, the IDEA jury also wanted to recognize and encourage industrial progress toward environmentally sustainable product solutions.

This spring saw carbon dioxide levels in the atmosphere reach a landmark high, leading to renewed calls for governments to stimulate changes to the way society consumes energy. The design, technology and business communities have a key role to play in this initiative, as their actions today will define consumer choices tomorrow.

Consumers tend to become interested in purchasing proven technologies only when they are packaged into desirable product solutions. The Tesla Model S is just the beginning of a journey to change consumer perceptions of electrically powered personal commuting.

By creating a desirable and viable alternative to gasolinepowered transportation, Tesla has proven that being environmentally responsible does not have to limit the aspiration for desirable product solutions.

The price point for the Tesla Model S is high, but the company has an ambitious strategy to compete in the high end of the market, where customers are prepared to pay for premium. This is combined with a longer-term goal to reduce unit costs with each successive model through economies of scale, thereby democratizing the technology.

As the IDEA jury sat in The Henry Ford Museum, an institution dedicated to celebrating industrial innovation, it seemed fitting to give this award to the Tesla Model S in the hope that it will inspire not only the automotive industry but all industries to invest in and develop environmentally sustainable product solutions that consumers truly want to own and will enjoy using.

—Roger Swales, GRO design on behalf of the 2013 jury

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B E S T IN SHO W

“

A bold example of how design can help sell a grand vision

Safety is further enhanced through the placement of the powertrain. Double-octagonal rails run along the bottom of the structure and are designed to absorb impact in an accident. High-strength steel is used in key areas to enhance occupant safety.

Innovation at Its Core Designing a car from the ground up required innovation at every step of the way. Tesla claims more than 250 patents on the Model S with additional patents pending.

The originality has not gone unnoticed. Since it entered the scene, the Model S has attracted unprecedented attention from auto enthusiasts. It has been named Automobile magazine’s 2013 Automobile of the Year and Motor Trend’s 2013 Car of the Year. Consumer Reports gave it a 99 out of a possible 100 points, calling it the best car it has ever tested. So what cost the Model S that extra point? The need to stop to recharge. “If it could recharge in any gas station in three minutes, this car would score about 110,” said Jake Fisher, head of Consumer Reports’ auto testing division.

Even with the $7,500 tax credit from the federal government, the Tesla Model S is pricy, with the 85-kilowatt-hour option having a base price of $62,400. Still, the price has come down significantly from Tesla’s last model: In 2008, the Tesla Roadster reached the market at $109,000.

Hand in hand with the design of the Model S came an aggressive marketing strategy intended to attract high-end consumers. Rather than advertising the car as an ecofriendly alternative that will save gas money, Tesla has positioned the Model S as a luxury vehicle with superior performance and styling. Early results suggest that the marketing strategy is paying off. In the first quarter of 2013 the Model S outsold similarly priced BMW and Mercedes models and helped Tesla turn a profit for the first time.

No single new model can overhaul the auto industry, but the Tesla Model S has changed the name of the game.

Eco-friendly, functional and attractive, the Model S is a vehicle any driver would be proud to own. The Model S has turned green into gold. n Designed by Franz von Holzhausen of Tesla Motors

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for the future. Detroit may not have wanted to go there,

”

but entrepreneurship and design did—and in the process proved there was a market for challenging the status quo.

—Tad Toulis, IDSA, Teague

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S U S T A I N AB I L I T Y AWAR D

PEOPLE’S C H OIC E

C OM PU TER EQU I P M E N T

By Lydia Bjornlund, Innovation contributing writer

Nest Learning Thermostat™, Second Generation

DESIGN THAT KEEPS GETTING SMARTER

M

ost consumers don’t think much about their thermostats. Maybe this is because most designers haven’t given the thermostat much thought either. The average thermostat is an ugly beige bit of plastic, a sort of necessary evil often awkwardly positioned as a focal point in a family room. The biggest improvement in thermostats was to make them programmable, but studies show that the majority of Americans don’t bother to program their thermostats. Given the fact that thermostats control approximately 50 percent of the energy consumption in the average American home, this represents a huge waste of energy—and a huge opportunity for Nest Labs’ innovators.

The first iteration of the Nest Learning Thermostat™ was introduced in October 2011, interrupting an industry that had seen little innovation in decades. The response was immediate and overwhelming, with consumers enthusiastically embracing the world’s first self-learning thermostat. Rather than resting on its laurels, Nest Labs set out to improve upon its design to offer improved sensing functionality and easier installation. The result is the Nest Learning Thermostat, Second Generation. Easy on the eyes and easy to install, this newest model is compatible with 95 percent of heating and cooling systems.

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The look of the first Nest Learning Thermostat was a revolutionary improvement over the traditional thermostat, and the Second Generation is even more attractive. Proving that you can never be too thin, the Second Generation is 20 percent thinner than its predecessor. The spirit of the design is embodied by the head unit—a svelte circular form factor with an intuitive interface. The housing is a single piece of stainless steel with a mirror finish that reflects the color of the surrounding walls. The resulting chameleon effect helps Nest integrate into the user’s home and blend with any decor.

The user interface is refreshingly simple and intuitive with a button and scroll wheel combined into an elegant package. Turn the ring to adjust the temperature; press any part of the lens assembly to select. Choices are confirmed with a subtle muted click.

The heating and cooling are designated by both color and number. The color screen glows orange when it is heating and blue when it is cooling. The display is slightly magnified by the optically polished lens. A proprietary occupancy sensor sits underneath the display. Viewed from more than a few feet, this element disappears, blending with the display lens surface.

Another goal of the designers was to make the Nest Learning Thermostat easy to install, and they didn’t disappoint. Nest is packaged with everything the user needs for

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quick and easy installation, including a builtin level, reverse clips that hold the wires and a wall mount. Within just 15 to 30 minutes, the thermostat is on the wall and ready to do its thing.

For the next seven days, the Nest listens and learns.

Every time someone changes the temperature, the Nest Learning Thermostat incorporates the change into its database, enabling it to personalize its features. Once it has learned the consumer’s patterns and preferences, Nest takes over control to anticipate needs, automatically balancing the comfort and energy savings.

When users adjust the temperature, Nest informs them how long it will take to reach that target, discouraging people from setting their thermostat higher than desired in the mistaken belief that the house will heat up faster. Users are encouraged to make further energy-efficient choices via a green leaf logo that glows brighter when they turn the ring beyond their standard comfort zone. Given the fact that turning down the thermostat by a single degree can offer 5

percent in energy savings, this could indeed help users find new energy savings.

In addition to the customized temperature schedule, the Nest has proximity sensors that detect whether anyone is present. If the sensors determine that nobody is home, they let the temperature drop or rise to predefined limits. Meanwhile, Wi-Fi features allow the thermostat to be programmed from the Nest website or a smartphone, enabling users to warm up the house before returning from vacation or to let Nest know they won’t be home for a while.

For the first 10 days, Nest’s energy history screen provides users with detailed data about their energy use, showing when and how often the heat or air conditioning was on during the course of each day. The Nest Learning Thermostat further explains daily fluctuations with icons that indicate whether changes were due to changes in the weather or the user’s presence in the house. An optional monthly energy use report can help keep users on the road to energy savings. n Designed by Nest Labs and Fred Bould, IDSA of Bould Design

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CU RA TOR ’S CHOI CE

EN TERTAIN M EN T

By J. Marc Greuther, Chief Curator, The Henry Ford

Sonos SUB

TIMELESS SOUND S

onos SUB is an enigmatic object—almost a distant relative of the monolith in 2001—streamlined yet blocky, polished yet dark. Equipped with a single button for syncing to its host wireless network, this subwoofer emits sound from its depths via centrally mounted speakers positioned face to face, as if talking to one another: nondirectional sound, more physical than audible, perfect for reproducing the bass in everything from Apocalypse Now’s helicopter rhythms to Thomas Köner’s vast soundscapes.

But the Curator’s Choice Award wasn’t granted so much for the SUB itself as for something beyond. Its fine aesthetic, user interface, build quality and performance are hereby acknowledged, but something—excuse the pun—deeper prompts this award.

The SUB is not a standalone device; it is wedded to a system, and it is a characteristic of that system that drew my attention. The history of Sonos is one of an even-tempered advance from its beginnings as a developer of wireless streaming technology to a designer of

a growing variety of speaker units married to that original technology. Accessibility and simplicity appear to be the company’s watchwords. Sonos’ system—quick to set up, unobtrusive and readily added to—offers unencumbered pathways to stored sound files and countless Web radio stations. Sonos has a peculiarly liberating effect: You can get to what you want to hear—simply; the system stays out of the way.

The sound quality is high while its physical presence is discreet.

But beneath the system, with its seamlessness, usability and invisibility, is the deciding factor: The newly introduced SUB can be integrated into systems that incorporate the very earliest Sonos devices (shipped in 2005). And those devices continue to be updated with the latest software upgrades; all models, regardless of vintage, can be controlled by iOS, Android and Kindle apps. How radical as you look back on multiple noncompatible recording formats and recent yet unsupported hardware! Finally, then, it is Sonos’ denial of planned obsolescence that tips the balance and prompts this award. n Designed by Mieko Kusano, IDSA and Rob Lambourne of Sonos Inc. and Wai-Loong Lim, IDSA of Y Studios LLC for Sonos Inc.

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BA T HR O OMS, SPAS, WE L LN ESS

VELA

SCULPTED FITNESS

I

n a sea of unattractive training equipment that is unworthy of display in the home, the VELA cycle trainer, with its alluring sculptural presence and deeply immersive user experience, breaks the mold.

Most people hide their fitness equipment in the basement or spare room because most fitness equipment was designed for a professional studio environment—a habitat very different from a home. VELA was created to present a new option: a compact training cycle that provides interactive feedback and a graceful sculptural form that people are proud to leave out on display when it’s not in use. The resulting experience makes cycling at home a celebrated activity that proudly reflects users’ passion for fitness and their love of design. It creates a new category of attractive, engaging training equipment that is specifically designed for progressive living environments.

The form of VELA is both functional and transformative.

To accommodate a wide range of users, a disc hub suspended by wires can be moved up and down and forward and backward to afford a perfect fit for any user. Although VELA is a concept, the design team envisions it produced primarily of carbon fiber. The disc hub would be die cast of aluminum. The cables that suspend the hub would be made of Dyneema, a polyethylene fiber with an ultrahigh

molecular weight that is 15 times stronger than steel wire and has almost no distension.

In parallel to the form development process, the team explored what the user interface on fitness equipment might look like in the future. The small gauges on most conventional cycle trainers provide a dull interface for feedback. Instead, VELA was designed to tap into people’s emotions, providing for more charismatic interaction. The design team found inspiration in light structures that have dynamic tension. This led to the development of a large projected interface zone, rather than a screen with data, that provides immersive performance feedback that speaks to people’s hearts and minds. During training, graphics are projected on the ground around the bike to communicate to users the current stage of the session and their performance using color and animation. By maintaining focus on the riding experience, instead of on dials and numbers, users can more easily funnel their energy to what matters. VELA also automatically tracks fitness progress and rewards users for meeting their goals.

With VELA the experience of training at home has been redefined. It transforms training from a boring routine with equipment unfit for a living room into a compelling experience based around beautifully designed behavior-inspiring tools that support and encourage a healthy lifestyle. n Designed by LUNAR Europe

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“

”

VELA is a beautiful synthesis of material, form and interactive design.

—Beatrice Santiccioli, Beatrice Santiccioli Design Inc.

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BA T HR O OMS, SPAS, WE L LN ESS

Moxie – Showerhead + Wireless Speaker

The Moxie – Showerhead + Wireless Speaker delivers up to seven hours of music, news and more by pairing wirelessly with any device enabled with Bluetooth technology.

Users can sync a device with the showerhead’s wireless speaker from up to 32 feet away, bringing playlists, podcasts or live broadcasts into the shower. The showerhead’s spray face features 60 angled nozzles that deliver a fully enveloping spray. n Designed by Ken Hanna, Gregory de Swarte, IDSA and Paul Georgeson of KOHLER Co.

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Volcano Series (humidifier)

The Volcano Series (humidifier) is designed to focus on the process of emitting vapor. It operates in two stages.

In stage 1, it emits vapor with a flashing blue light (like a volcano that is about to erupt). In stage 2, it produces doughnut-shaped condensed vapor with a flashing red light (like an active volcano). n Designed by Hun-jung Choi and Dae-hoo Kim of Coway

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BA T HR OOMS, SPAS, WE L LN ESS

1

2

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1. THE ADORNE COLLECTION: SWITCHES, DIMMERS, LIGHTING CONTROLS & OUTLETS The adorne collection is a new line of residential light switches, dimmers, electrical outlets and wall plates. The collection transforms one of the most ubiquitous everyday touchpoints into sophisticated home design solutions. Targeted to both new construction and retrofit applications, this modular line was designed to fit existing electrical boxes, making it fast and simple to install. n Designed by Ted Junko, Taesuk Yang, IDSA, Denys Toulemonde and Phillip Prestigomo, IDSA of Legrand North America and Essential Design 2. NOVA Designed to redefine training and physical activity at home, the NOVA personal climbing wall consists of strategic patterns of cut-outs that create integrated climbing holds. It offers a variety of different routes of varying difficulty levels, which are indicated with light patterns. The wall technology enables users to control route selection and receive personalized training through the NOVA iPhone application. n Designed

by LUNAR Europe

3

3. ROOT (DE/HUMIDIFIER + AIR PURIFIER) The ROOT (De/Humidifier + Air Purifier) provides an optimum level of humidity and clean air quality.

The concept was inspired by Hwa-ro, the traditional Korean brazier. Like the Hwa-ro, ROOT was designed to bring people together into a comfortable living-room atmosphere. Its features are easy to use and convenient. n Designed by Hun-jung Choi and Seung-woo Kim of Coway 4. WETSTYLE GLACIER COLLECTION The WETSTYLE Glacier Collection is the first CSAapproved and ADA-compliant shower base. It is made of WETMAR BiO, the industry’s most ecofriendly material that is nonporous, slip-resistant and naturally resistant to stains, bacteria and ultraviolet rays. It features an integrated linearstyle hidden drain and channel cover that integrate seamlessly into the floor. The design is a modern expression for design-minded hospitality and residential applications. n Designed by the WETSTYLE Design Labs for WETSTYLE

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CO M M ER CI AL & I NDUST R I A L PRODU C TS

DEWALT速 Compact Reciprocating Saw (DWE357)

The configuration of the DEWALT Compact Reciprocating Saw (DWE357) provides outstanding control and balance without sacrificing power. At only 6.8 pounds and 14.5 inches in length, it is ideal for residential and commercial construction professionals who are tasked with completing cutting applications in tight spots, including under sinks, in corners and other challenging workspaces. n Designed by Jason Busschaert, Bob Gehret, Gary Fisher, Andrew Bush, Christopher King, Joe Anderson and Craig Schell of Stanley Black and Decker Inc.

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Ecolab Ice Handler

The Ecolab Ice Handler helps fill, transport and pour ice cleanly and safely. The ergonomic carry handle includes two fill-assist latches to simplify positioning and filling. The large open-top design sits flush with the edge of the ice machine reducing spills. The combination pour-and-store lower handle provides a clean place for a user’s hand while pouring. n Designed by Brian Carlson, IDSA, Ryan Chernik, Christopher Wagner and Eric Balz of Ecolab Inc.

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CO M M ER CI AL & I NDUST R I A L PRODU C TS

Professional Extreme

The Professional Extreme is a welding table designed for optimum flexibility and precision. It features accurate positioning to the precise millimeter. It can be used as a welding and clamping table or as a measuring table at metalworking shops and industrial companies. n Designed by Mario Selic of Selic Industriedesign and G端nther Merk and Joachim Markert of KUKA Roboter GmbH

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Stop and Clamping Square 800 GK

The Stop and Clamping Square 800 GK is an aluminiumtitanium square designed for accurate positioning and fixing of working parts in welding and clamping materials. It is lightweight (22.9 pounds) and solid with a height of 800 millimeters. It is available in different sizes ranging from a square height of 300 millimeters to 1200 millimeters. n Designed by Mario Selic of Selic Industriedesign and Bernd Siegmund, Evelyn Bergmann, Stephanie Laritz and Michael Kirschneck of Bernd Siegmund GmbH

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CO M M ER CI AL & I NDUST R I A L PRODU C TS

VESTA Pressure Vacuum Sintering Furnace

The VESTA Pressure Vacuum Sintering Furnace features a simplistic and smooth design that makes it possible to move it into any room without disassembly, while the large temperature indicators and the intuitive touch screen enable the user to manage the entire operation at a single glance. n Designed by Kenji Asai, Jun Kawai, Yoshizako Mitsutomo and Yurika Ichimaru of Shimadzu Corp. for Shimadzu Mectem Inc.

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CO M M E RCI AL & I NDUST R I AL PROD UC TS

1. 3M™ PELTOR™ X SERIES EARMUFFS The 3M Peltor X Series Earmuffs combine excellent protection with supreme comfort packed in a professional and stylish look. Featuring breathable materials and a smaller, lighter design, these earmuffs are easier to use than traditional ones. They will encourage more workers to protect their ears by providing excellent fit and superior comfort. n Designed by Oskar Juhlin, Martin Birath, Hans Nyström, August Michael, Stefan Strandberg and Fredrik Ericsson of Veryday for 3M 2. 805 VIBRATION METER The 805 Vibration Meter is a simple, portable and easy-to-use diagnostic tool designed to quickly measure the health of bearings on rotating equipment, such as motors and pumps. It features an audio jack for headphones and a thick cushioned holster for protection if it is dropped. n Designed by Ferdinand Laurino, Matthew Marzynski, IDSA, Paul Richer and Joseph Ferrante of Fluke Corp.

3. HAZMATID ELITE The HazMatID Elite is a portable chemical identifier used to detect hazardous chemical and biological substances.

Military and civilian first responders use it to quickly and accurately detect health and safety risks in the field. In one minute or less, the HazMatID Elite identifies and categorizes thousands of possible chemical warfare agents, explosives, toxic industrial chemicals, narcotics and suspicious powders. n Designed by Rob Tannen, Ph.D., Jim Monzo, Matthew Thomas and Keith Fraser of Bresslergroup; Doug Winner, Gene McGraw, John Pelosi, Jim Frey and John Laverack of Nexus Design LLC; and Dustin Levy, Kyle Oberndorfer, Eric Zuidema, Len Cardillo, Walter Perec, Paul Hetherington, Michael Frunzi, John Stein, Javier Santiago, Joy Davis, Pete Curulla and Terry Sauer of Smiths Detection Inc. for Smiths Detection Inc.

Louis Fliger

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CO M M U NI CAT I O N T OOL S

“

Great example of a 360 design orchestration,

from product, user interface, material and

finishing, packaging, communication material,

exhibits. etc. It shows it’s possible to do,

but requires a vision, focus and commitment

from everyone in the company.

”

—Oscar Peña, Philips Design Lighting

Nokia Lumia Range

CHOICE TO THE PEOPLE

T

he Nokia Lumia Range of smartphones, which evolved from the design approach used for the Lumia 800 and 900, is the next step in Nokia’s journey toward creating a differentiated phone ecosystem with Microsoft. Conceived as a family, this holistic portfolio binds the devices together, but at the same time gives each member a clear purpose and personality. Nokia designed the Lumia 920, 829 and 620 by paying attention to every detail and removing anything unnecessary in order to feel natural even with the latest technology.

The principles that led Nokia to design the Nokia Lumia 920, 820 and 620 include a commitment to purity and paying attention to every detail; making products that are simply built better, ensuring a deep collaboration between engineering and design; and making certain that the products are always human and feel natural. The challenge was to create a distinctive and iconic smartphone range that will help Nokia in its journey to create a differentiated phone ecosystem, bringing color, new innovations and real choice to the hands of people around the world.

The Nokia Lumia 920 was designed from the inside out, with the components arranged to deliver maximum performance and simplicity. The calm surface is punctuated only by the camera bezel and three keys, which are all cast in black ceramic for durability and beauty. The

curved display blends seamlessly into the shell: a precision-milled, one-piece polycarbonate body. The color range includes vibrant yellow and red, elegant white and black, and modern gray.

The Nokia Lumia 820 is alluring and inspirational with soft, sleek and rounded forms that look and feel natural. It has a simple curvaceous back cover, which provides visual and tactile appeal.

The color, shape and usability come together in a comfortable and customizable package. The shell can be removed and replaced with a wireless charging shell, a protective shell or an array of colored shells, so it can adapt to reflect each user’s style. The Lumia 820 comes in seven vibrant and extended colors.

The Nokia Lumia 620 is a more compact device; something that would fit beautifully in the palm of a hand, but still be packed with the experiences that Nokia is known for. It has a smaller screen and a softer roundness and radius, all in an engaging cup design. Nokia also wanted something that would take the pure color story and give it a burst of playfulness and mix it up a little. Bold blends were introduced using an innovative technique: a dual-shot application of color where an opaque layer of color is placed underneath and a translucent color is placed above. The Nokia Lumia 620 is available in seven colors with exchangeable shells. n Lumia 920 designed by Shunjiro Eguchi and Tiina Aarras; Lumia 820 designed by Tuomas Reivo and Terence Tan-Han-Yang; and Lumia 620 designed by Daniel Dhondt and Sawa Tanaka of Nokia Corp.

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“

Considered clarity of concept. A purposeful harmony

between product and fit for life packaging. A refreshingly

honest, far-read identity. Less can indeed be more.

”

—Roger Swales, GRO design

SpareOne

SAVE ME! S

pareOne has become a game-changing preparedness device since its 2012 launch when it gained national notoriety for its innovation and ability to keep the lines of communication open when power is completely unavailable or inaccessible. In the event of natural disasters or emergencies or as a back-up in the glove box, SpareOne provides an unparalleled lifeline.

Cellphones are typically powered by rechargeable batteries, which have the advantage of being able to be charged and discharged hundreds of times. However, they

require cords, adapters and electricity to be recharged. In contrast, SpareOne uses a single standard AA battery, the only cellphone to do so. It took a total of two years to perfect the power-management design to enable it to function with one AA battery—any rechargeable, alkaline or lithium AA. In the case of SpareOne, when stored and unused, the battery will last for up to 15 years. That means that a SpareOne stored in a car, a first-aid kit, a backpack or at home will be fully charged and ready to use when an emergency or a disaster happens.

That single AA battery provides up to 10 hours of talk time when in use. SpareOne also contains a flashlight on top that provides 24 hours of continuous light; a dedicated 911 dial button to alert authorities, which works with or without a SIM card; the ability to preset nine speed-dial numbers; and a talk-through resealable waterproof bag with a humidity-proof seal. The floatable bag operates in extreme temperatures between -22 and 140 degrees Fahrenheit and protects against water damage when submerged for up to 30 minutes at a depth of 1 meter. SpareOne was also designed with room to accommodate a few small items, such as credit cards and bandages.

Designed to be the ultimate safety and communication device, SpareOne works independently of a specific cellphone carrier with no monthly fees. Users simply insert a SIM card with credit to begin making calls at local rates; emergency calls can be made without a SIM. SpareOne is SIM-unlocked, so it can accept SIM cards regardless of the GSM operator; micro-SIM adapters are also available so iPhone users can use their iOS SIM. Consider the 8 million people that were left without power for weeks after Hurricane Sandy in November 2012.

They were unable to charge their smartphones and were completely out of reach, unable to contact loved ones, call for help or schedule services. In that situation, as well as in many others, SpareOne could have played a big role in reconnecting families and service providers, delivering assurance, confidence and safety. n Designed by Alan Cymberknoh of SpareOne XPAL Power

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CO M M U NI CAT I O N T OOL S

Windows Phone 8S

THE EXPRESSION OF INDIVIDUALITY

T

he Windows Phone 8S is a smartphone that showcases the beauty of the Windows 8 operating system with a simple design and elegant user interface. With its iconic design and bold color options, the 8S caters to a diverse audience looking for a smartphone that expresses their individuality.

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Beauty and quality were uncompromised, despite the aggressive pricing of this phone, bringing a stunning piece of hardware and a fresh look, design and user interface to the consumer. The design inspiration came from a desire to create a smartphone that perfectly embodies the digital experience on screen, taking the smartphone to a whole

“

A treat to feel, hold and use. A fresh and brave departure from known color codes.

”

Great detailing and execution. Very desirable.

—Oscar Peña, Philips Design Lighting

new level. One of the ways this was done was by figuring out a means to capture the beauty and originality of the Windows Phone and bring the innovative platform the attention it deserves. The goal was also to create a phone that would mimic the simplicity of the Windows Phone, yet stand out as an icon in an oversaturated smartphone market while maintaining its level of affordability. Another point of inspiration came from the colorful impact of Window Tiles.

The Windows Phone 8S infuses a similar vibrancy into the hardware design without appearing naïve and cheap.

The Windows Phone 8S embodies harmony between the physical and digital experience for the user. In order to achieve this harmony, the design of the smartphone mirrors the essence of Microsoft’s Live Tile: an ever-changing, informational tile at the heart of the interface. This was accomplished by creating a square silhouette that reflects the thinness and lightness of the Live Tiles. Windows Phone 8S stays true to the Windows Phone design aesthetic with its soft yet square form.

Technology has seen a revolution in which intelligent products can now look less serious and be more expressive. This is most apparent in the vivid colors of the Windows Phone 8S. The 8S has a playful twist that brings vivid, bold color to the forefront by showing off a bright color “dip,” giving the appearance of having been dipped in a bucket of paint. This creates stylish color combinations that capture a youthful and expressive demographic.

Never before has hardware so artfully portrayed the spirit of a software interface. The pure, refined form and vibrant colors of the Windows Phone 8S presents a dazzling launch vehicle for a new operating system that will wow users. n

In addition, the Windows Phone 8X also designed by One & Co received a Silver IDEA in the Communication Tools category.

Designed by One & Co

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1. ETON BOOST TURBINE POWER GENERATOR The Eton Boost Turbine Power Generator is a back-up power source for personal electronics such as a mobile phone. Unfold the flush crank handle and turn it to generate power (or plug Boost in to recharge it), and then plug in an energy-depleted device to transfer Boost Turbine’s energy into it.

Boost Turbine is an effective, fast and efficient green power source. n Designed by Dan Harden, IDSA of Whipsaw Inc. for Eton Corp.

2. MINI WI-FI ROUTER (L-04D) The Mini Wi-Fi Router is small and compact, enabling users to carry it effortlessly so it can be used in any environment regardless of time and place. Its compact design appeals to women because it can easily fit inside a small purse or handbag.

When not in use, the screen is hidden in order to express a minimal and clean look. n Designed by Bo-ra Choi, Seung-beom Park and Ho-phil Lee of LG Electronics Inc. 3. MINI WIRELESS CHARGING PAD (WCP-300) The Mini Wireless Charging Pad is a user-focused wireless charger designed for ease of use. Its design is a nondirectional circle that makes it easy to charge smartphones, regardless of the location of the charger to the phone. It has a minimal and clean design, applying a one-tone color in a compact and simple form. It is in harmony with the surrounding environment and has an everlasting feel. n Designed by Bo-ra Choi, Seung-beom Park and Ho-phil Lee of LG Electronics Inc. 4. NOKIA 206 The Nokia 206 is a classic alphanumeric keypad phone with a wide 2.4-inch QVGA display and dual-SIM capacity. It features a two-part construction and choice of vibrant colors, including cyan, fuchsia and yellow. It was designed for users who desire familiarity and ease of use, combined with beautiful design and Internet access. n Designed

by Nokia

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5. PANASONIC USB PORTABLE POWER QE-QL301 The Panasonic USB Portable Power QE-QL301 charges mobile devices, including smartphones and tablets, with a USB. As a rechargeable battery, it can be used for long stretches of time and in a variety of settings, including during business travel, outdoor leisure and emergency situations. It features an easy-to-use interface and a simple design made of recycled materials. n Designed by Motohiro Sasada of Energy Company of Panasonic Group 6. TYLT BAND CAR CHARGER The TYLT Band Car Charger is a tangle-free car charger that charges mobile smart devices. It plugs into the user’s auxiliary power outlet and provides fast charging to two devices simultaneously. The 2-foot band is available in micro-USB or Apple 30-pin with a built-in USB plugin for a second device. n Designed

by Gadi Amit, IDSA, Inbal Etgar, Quinn Fitzgerald, Solene Bourgeois and Brandon Warren, IDSA of NewDealDesign LLC

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Samsung Line of Personal Mono Laser Printers

THINKING OUTSIDE THE PRINTER

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he Origami – 100% Recyclable Personal Mono Laser Printer, Clip – Un-screw Assembly Personal Mono Laser Printer and Mate-Easy Customizing Personal Mono Laser Printer—all an exercise in the many things a printer could be. Each printer explores a different aspect of the personal printing experience: eco-consciousness, ease of manufacturing and customizability.

Printers consume a lot of paper. It’s easy for people to hit the print button on their computers, but they don’t consider what kind of impact this has on the environment.

The design team gave deep thought to how it could recycle used printer paper in a more productive way. The end result is the Origami - 100% Recyclable Personal Mono Laser Printer, a printer whose exterior is made of recycled paper.

Printers usually have a complex structure, so much so that they are regarded as a machine rather than an electronic product. They also are composed of a large number of plastic components and pieces that are brought together to create a solid complicated structure, including the complex hinged structure of the exterior cover. Because of the large number of pieces and components, printers are often regarded as a product that can’t have a simple surface. This required complexity results in increased unit costs, an inefficient production structure with a complex manufacturing process and negative effects on the environment.

The design team sought to rethink these assumptions.

It created an exterior design using recycled paper while still ensuring the high level of durability offered by traditional plastic covers and designing the critical components to function effectively. These requirements were satisfied by combining the material characteristics of cardboard with an origami-based assembly method. Cardboard is cut out based on a planar figure and is folded in sequence to cre-

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“

A witty design concept with massive thought, intelligence and humor gone into it.

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It makes me smile to see design at its best and applied so skillfully.

—Torsten Fritze, Studio & Partners

ate an exterior box form in which an engine unit is placed.

The direction of the cardboard sheets are arranged according to functions. In addition, designers adopted a paperfolding approach where different elements come together structurally to ensure outstanding durability. In doing so, they achieved a level of durability that is as high as that provided by plastic exteriors. This also enabled the creation of a design that breaks away from the complicated hinge structure of traditional desktop printers while still offering uncompromised printer functionality.

The Clip – Un-screw Assembly Personal Mono Laser Printer was designed with the goal of changing the manufacturing process by putting it in the hands of the consumer. Clip requires no knowledge about printer assembly and uses parts with no need to fasten a large number of screws. Instead, the designers created a structure embedded with clips that are easily connected by hand without any tools. The exterior shell of the Clip printer is produced as one planar form. When the planar form is folded, the clips along the edges can be snapped together to assemble the shell.

The biggest challenge with Clip was to overcome the plastic’s restrictions for the folding process. Rather than employing acrylonitrile butadiene styrene (ABS) plastic, which is typically used for printer exteriors, the designers used compressed polyethylene (PE), which is widely used in the kitchen container market. Use of compressed PE ensures a seamless connection even with a folding structure and enables the creation of an injection molded product that is not restricted in form like ABS. Such an approach can be applied not only to printers but almost all products in box form, resulting in a substantial reduction in manufacturing processes.

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The Mate-Easy Customizing Personal Mono Laser Printer was designed to harmonize with its surrounding environment and break away from the mechanical image of printers that interject a blandness into people’s desks and work areas. Mate’s clever design enables users to easily personalize the printer based on their desired color combination and the mood. they want it to project The exterior printer housing is composed of differently sized modular panels available in a variety of colors. The modular panels are assembled and integrated with the internal engine unit using a sliding method, removing the need for screws and frustrating, time-consuming assembly work.

Mate-Easy is different from other printers, which consist of multiple nonuniform elements, have a complex coupling structure, require countless parts and project a stark presence. The center point of Mate-Easy’s design is based on the simple connection between the internal engine unit and the exterior shell. For the exterior modular panels with the same specifications, the same mold is used for injection molding, leading to innovation in the production process, simplification of the assembly process and a reduction in manufacturing costs. Air-intake holes, which were repetitively applied in circular form on the left and right side panels, produce a detail that delivers a solid, stable feel. Emphasis was placed on Mate-Easy’s customization aspects that allow both side panels and the paper input and output panels to be easily swapped out when users want to change the printer’s look. Mate-Easy transforms the notion of an indistinguishable stand-alone printer into a design that communicates and creates experiences with users. n Origami and Clip designed by Min-chul Kim, Sang-in Lee and Seungwook Jeong of Samsung Electronics Co. Ltd.

n

Mate-Easy designed by

Kwang-hyuck So and Seung-wook Jeong of Samsung Electronics Co. Ltd.

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Folder Pad Folder Pad is a tablet PC that can support multiple usage scenarios. The stand of the Folder Pad is well-integrated into the tablet PC, which eliminates the external support equipment. The Folder Pad also is very easy to fold and carry. n Designed by NewDealDesign LLC

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HP Envy 120 e-All-in-One

The HP Envy 120 e-All-in-One is an ultraslim printer with a see-through scanner, a premium ambient aesthetic, and a quiet and compact design. Clever design details, hiddentill-needed functionality, materials like glass and metal, and juxtaposed surface finishes provide elements of intrigue, surprise and delight. It is wireless and Internet-connected, and it also prints from smartphones and tablets from virtually anywhere. n Designed by Mylene Tjin, Todd Haseyama, Sam Stodder and Joe Rothery of Hewlett-Packard Co.

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LaCie Blade Runner

The LaCie Blade Runner is a limited-edition external hard drive that comes with a 4 terabyte storage capacity to store photos, movies and music. It features a high-speed USB 3.0 interface and durable exterior that shields the hard drive from overheating. It also has an automatic Eco Mode feature that lowers the hard drive’s power consumption by up to 75 percent when not in use. n Designed by Philippe Starck of UBIK Starck Network of LaCie

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Portable LED Projector (PG6/PD500 Series)

The Portable LED Projector is intended for use in conjunction with a smartphone to create a high-quality big-sized screen anywhere. It features a separate battery cradle that is wellmatched with the body of the product. It provides stable projection and can be used without a power cable. n Designed by Min-ji Seo, Yoon-kyeong Lee, Young-kyoung Kim and Jun-ki Kim of LG Electronics Inc.

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VIZIO Thin + Light Notebook

The VIZIO Thin + Light Notebook was built for both work and play. Its 15.6-inch or 14-inch diagonal display packs a lot of real estate into its thin profile. With either full highdefinition or HD+ resolution and premium IPS screen technology for wider viewing angles, users will never miss a single detail. It also provides rich crystal-clear SRS Premium Sound HD that’s performance-tuned for superior audio quality. n Designed by Scott McManigal, IDSA, Cory Worth, Matt McRae, Pip Tompkin, IDSA, Dayne Tanner, Denny Liao, Jane Park and Jessica Lambert of VIZIO

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1. ARROW - DUAL BAND WI-FI RANGE EXTENDER The Arrow Dual Band Wi-Fi Range Extender is a wireless access point assembly that detects signal quality and enables the user to extend an existing wireless network. It is intended for people who desire a stronger wireless signal at home or who connect wirelessly at a hotel. Indicator lights enable the user to identify wireless transmission power and improve wireless performance by adjusting the antenna’s direction. n Designed

by Kenmura Jeng, Percent Chuang and Fen Shih of D-Link Corp.

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2. DELL ENTERPRISE 12G POWER SUPPLY UNIT The Dell Enterprise PSU is a reconceived power supply unit that can be used in multiple Dell server-class products. It enables IT professionals to identify critical specifications for a particular power supply unit and quickly determine the operating status. It features an LED status indicator and a completely reconceived approach to the system’s informational label design. n Designed by the Experience Design Group of Dell Inc. 3. EFFICIENT COLOR LASER PRINTER The Efficient Color Laser Printer is a multifunctional printer with easy-to-use features and highquality printing. It was designed with a split concept that creates a clear distinction between the user interface and the paper and engine storage areas. It features print-screen functionality, Wi-Fi Protected Setup (WPS) and eco-function, which helps to reduce energy usage. n Designed by Naoto Fukasawa of Naoto Fukasawa Design and Jong-kyu Kim, Minchul Kim and Seung-wook Jeong of Samsung Electronics Co. Ltd. 4. FULL HD MONITOR SC750 The Full HD SC750 is a simple and elegant computer monitor that is designed for function and aesthetic appeal. It features a long, sturdy metallic stand that supports a slim paperlike screen. The screen is located higher than other screens for visual attractiveness and increased concentration on the screen. n Designed by Gyoo-sang Choi and Dae-hun Jung of Samsung Electronics Co. Ltd.

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5. IBM PURESYSTEMS The IBM PureSystem introduces a fundamental shift in providing computing for business users. There are three systems, each specifically designed to provide infrastructure, application platform and data analytics services. Each system simplifies setup and ownership by combining computing, data storage, management and software into a single product designed to work together. n Designed

by IBM Design for International Business Machine Corp.

6. JOT TOUCH PRESSURE SENSITIVE STYLUS The Jot Touch Pressure Sensitive Stylus is a Bluetooth stylus designed for the iPad Mini and the third- and fourth-generation iPad. It provides quality pressuresensitive input for the iOS. It features two programmable shortcut buttons for quick software tools and is perfect for artists and note-takers. n Designed by Kris Perpich and Zach Zeliff of Adonit 7. LIGHTNING CHARGE + SYNC DOCK WITH AUDIO PORT The Lightning Charge + Sync Dock with Audio Port transforms a lighting cable into a full-featured dock with seamless audio connectivity. It features a magnetic cover and intuitive cable capture for effortless insertion and removal of the cable. It provides audio output with a unique foldaway audio jack for when the user wants sound directly from the phone when speakers are not connected. n Designed by Avery Holleman, Mitchell Suckle, IDSA, Oliver DuncanSeil, Ernesto Quinteros, IDSA and Mona-Lisa Alexander of Belkin 8. STONE MOUSE N800 The Stone Mouse N800 is a wireless multitouch mouse designed for users of Windows 8. It enables users to use rapid controls to view multimedia and perform other functions. For nontouch devices, it provides a similar experience by enabling the user to touch the mouse’s top surface. The mouse also has a physical button for conventional control. n Designed by Yao Yingjia, I/IDSA of Lenovo (Beijing) Ltd. 9. VIZIO ALL IN ONE TOUCH PC The VIZIO All in One PC showcases an inspired design while delivering uncompromising performance. The iconic design and unique features stylishly reinvent the PC desktop as a premium entertainment hub, with its own remote and easy connectivity to the user’s cable box, Blu-ray player and gaming console. It enables the user to jump conveniently between the Web, movies, TV and work. n Designed by Scott McManigal, IDSA, Cory Worth, Matt McRae, Pip Tompkin, IDSA, Dayne Tanner, Denny Liao, Jane Park and Jessica Lambert of VIZIO

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D E S I G N ST R AT E G Y

Nokia Colour and Material Design Strategy

BRAND AMBASSADOR

C

hampioning a material-led design approach and the key principles of reduction and simplicity, the Nokia Colour and Material Design Strategy has driven a new design language and created an impactful, character-rich brand identity that allows Nokia to stand out from the crowd. This approach has enabled Nokia to innovate through materials, bringing color distinctly back into a market that was historically black and gray. This consequent approach to product making builds on Nokia’s heritage of color, quality and mastery.

From the high end of smart devices to the lowest end of mobile phones, users can detect this new approach, which has created a distinct Nokia character across a fam-

ily of products that provides a coherent brand experience across all aspects of design for the brand.

Driven by a passion for color and materials, and with a new-found brand focus, courage and confidence, the design team was able to define the right color and material design strategy for Nokia, helping to reposition the brand and bring to life the distinct Nokia character. This went hand-in-hand with defining the overall design principles and priorities: built better, reduction and simplicity, designing from the inside out, and being consequent with the approach and decision-making.

Color has become a huge asset for the Nokia brand, not only in its physical presence but in how people feel about the brand and act as ambassadors for it. Through the process of building an expertise in color, the design team learned that people who buy into the distinct color approach drive advocacy more than people who still choose to buy the black design. Insight into behaviors like these helped strengthen the approach, trust and investment.

Material technology has significantly grown, with Nokia investing heavily in color and materials design. A materialtechnology-development pipeline was set up with several years of interest and full internal support. This allowed the team to set up progressive material-technology projects that enabled them to partner with external specialists and universities. In addition, a material-technology roadmap was built to inform the company’s technology and sourcing strategies. The internal creative material-technology team also expanded in order to remain a key industry leader in this field for many years to come.

From the start the strategy was intended to strengthen the brand identity and in-market presence to ensure that Nokia projects confidence and impact. It was imperative that the team worked across the portfolio to achieve these goals completely unhindered by the price point and the portfolio halo effect. n Designed by Nokia

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“

Having the courage to be bold when it matters most is an adequate description of how a fading

”

Nokia spent a splash of color and much more to revive its brand, image and reputation.

—Torsten Fritze, Studio & Partners

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OUYA

Using a bold typeface, familiar gestures and a cohesive brand message, the OUYA user interface helps tell the brand story and bring gaming back to users. This strategy has established OUYA as a strong new brand that responds to and reflects the passion and creativity of the community that helped to build it. n Designed by Yves BĂŠhar and Logan Ray of fuseproject for OUYA

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D E S I G N S TR AT E G Y

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1. CLEAN TEAM FOR UNILEVER AND WATER & SANITATION FOR THE URBAN POOR (WSUP) To address the lack of adequate sanitation facilities in Kumasi, Ghana, the Clean Team for Unilever and Water & Sanitation for the Urban Poor (WSUP) teamed up to provide a safe and suitable in-home sanitation solution. Users receive a portable toilet that is serviced three times a week and enables families to pay on an incremental basis. n Designed by IDEO.org, Water & Sanitation for the Urban Poor and Unilever for Water & Sanitation for the Urban Poor and Unilever 2. COLLECTIVE ACTION TOOLKIT The Collective Action Toolkit was designed for community leaders who want to bring together groups to solve problems in their community. Developed specifically for nondesigners, it encourages problem-solving with activities that draw on each participant’s strengths and perspectives in pursuit of a common goal.

Its emphasis on action challenges groups to align, describe and evolve solutions to fit their communities. n Designed by frog

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3. NIVEA The NIVEA design strategy was inspired by NIVEA Crème’s original round blue tin with its distinctive blue-and-white lettering.

Innovative features include packaging designs and forms adorned with the powerful blue icon and a slanted top that faces the consumer in the store and at home. The new design language communicates a unified look and feel for the NIVEA brand. n Designed by Yves Béhar, Logan Ray and Andrea Small of fuseproject for NIVEA 4. TYLT BRAND STRATEGY The TYLT Brand Strategy features a bold new look and feel from the website and company logo to the products, packaging and tagline. The design team extensively explored various style sheets, color treatments and brand marks to arrive at a fresh urban look that would resonate with TYLT’s customers. n Designed by NewDealDesign LLC

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D I G I T A L DE SI G N

Paper by FiftyThree

FACILITATING THE MAGIC P aper by FiftyThree is an app that embraces the idea that ideas begin on paper. It was designed to be the simplest and most beautiful way to create on the iPad. It enables users to express ideas as sketches, diagrams, illustrations, notes or drawings and instantly share them across the Web. Paper by FiftyThree was created to inspire consumers to move away from the empty patterns of consumption and into a place that rewards them for creating things on their own. Humans have an innate need to create, invent, discover and leave the world a better place. The Paper

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app enables users to bring more creativity into the world, express inspiring ideas and change the course of the world in both large and small ways. From new ideas for websites and floor plans to silhouettes and creative sketches, the Paper by FiftyThree app enables users to create a wide range of creative works and be creative in ways that make sense to their unique talents.

Creating the Paper app involved a focused 10-month process in which the design team used a range of tools, including some that were familiar, like wire framing, visual designs, motion designs and prototyping. Some were not

“

An artful, playful and compelling combination of nuanced drawing tools

”

and the magic of a gesture-based interface.

—Rob Lambourne, Sonos Inc.

OF CREATION familiar and had to be created, including an in-app display for dynamically adjusting variables, like gestures and lighting from within the development environment. All the key views were rendered in 3D with real lighting and shadows using Open GL ES 2 programmed with a combination of Objective-C and C++.

One major challenge was in the design of the tools.

Rather than mimic realistic brushes, the design team took a different approach, with each individual focusing on a key creative activity: sketching, drawing, writing, coloring and various other creative avenues. The custom-built Expressive

Ink Engine is based on a handcrafted set of algorithms that enable a range of expression, from a single tool without requiring any settings.

In the creative flow, there is no concept of going back.

With this inspiring idea, the team created a navigational model built entirely around gestures that allows users to seamlessly move from one view to another. It does not include any folders, buttons or menus to get lost in. The result is a game-like approach to a productivity app built entirely in the rich OpenGL environment with real-time 3D geometry, lighting and shadows. n Designed by Andrew Allen, Julian Walker, Georg Petschnigg and Jon Harris of FiftyThree Inc.

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JR East Water Digital Vending Machine

The JR East Water Digital Vending Machine is a sleek and technologically advanced vending device that features a built-in facial recognition camera that identifies gender and estimates age. As a result, the digital display creates suggestions based on the individual, time of day, temperature and season. n Designed by Tim Kobe, Wihelm Oehl, Troy Shelton, Olivier ChĂŠtelat, David Hwang, Taira Miyasaka, Hideyuki Sakura of Eight Inc. and Mark Reitman of iLL MEDiA for JR East Water

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adidas Shot Clock Interactive Product Display

The adidas Shot Clock Interactive Product Display is an interactive kiosk that provides customers with detailed information about a shoe’s technology and features. Shoppers can also use the Shot Clock Interactive to play movies and view graphics about a specific shoe. n Designed by Ziba Design and adidas

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Teemo

The goal of Teemo is to bring fitness fun with friends to the large, stressed-out and underserved portion of the population who want to exercise but don’t. It is a fun and quirky fitness adventure game that combines proven training techniques, social connection and entertaining adventures to help small groups of friends get moving and stay active. n Designed by Matt Rolandson, Brett Wickens, Darcy DiNucci, Anne Kitzmiller, Ryan Lauer, Michael McQueen, Aaron Poe, Jenny Shears, Chona Reyes and Vivian Wu of Ammunition and Sara Öhrvall and Megan Miller of Bonnier R&D

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D I G I T A L D E SI G N

1 1. ‘WHO AM WE?’ AT HYUNDAI MOTOR GROUP UNIVERSITY, MABUK CAMPUS, KOREA The Hyundai Motor Group : Who Am We? is an interactive video that features tiny digitized particles, each representing a portrait of Hyundai Motor Group’s 218,000 employees.

It was designed to reflect the vision of the individual employees and the harmony of the group. n Designed by Do Ho Suh and produced by Visual Communication Division of INNOCEAN Worldwide for Hyundai Motor Group 2. 10,000FT 10,000ft is a design-inspired resource-collaboration Web application that enables organizations to get a big-picture view of the business, team and existing projects. It is designed to address the needs of businesses today that need to make strategic decisions on the fly. Users are able to make decisions based on complex data in real time. n Designed by Martijn van Tilburg, Shyam Habarakada, Jeff Ort and Anne Carlton-Prins of Artefact Product Group

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3. E WARD-ROUND RECORD E Ward-Round Record is a tablet application for medical nursing routines that automatically records and uploads a patient’s physiological data, synchronizes to the hospital’s cloud system and significantly reduces the time required for record handover between medical health professionals. Its clear and well-structured interface enables faster medical decisions, eliminates time-consuming and complicated paperwork, and enables nursing staff to spend more time on patient care. n Designed by Qisda Creative Design Center of Qisda Corp.

4. MY CUSTOMER JOURNEY DIGITAL ECOSYSTEM FOR EBAY My Customer Journey Digital Ecosystem for eBay features an interactive website and an iPad/iPhone app that integrate compelling customer stories, human-centered insights, business opportunities and data to give eBay employees a deeper understanding of the customer. Employees can surf the website and mobile apps to watch videos and play with interactive infographics. n Designed by IDEO and eBay for eBay 5. RCS 5 BOOMER The RCS 5 Boomer is a hardware and software interface solution designed for drill rigs. It assists, monitors and controls the rig and enables local or remote control. The control system can receive and collect status information about the various functions and components. It also logs statuses, events and error information for future analysis. n Designed by Atlas Copco Industrial Design Competence Center of Atlas Copco Rock Drills AB 6. SITEGEIST MOBILE APP FOR SUNLIGHT FOUNDATION The Sitegeist Mobile App for Sunlight Foundation was designed to help people learn more about their surroundings. Drawing on publicly available information, the app presents localized data in a simple format to help house hunters discover information about a new house or assist someone in finding the right restaurant, for instance. n Designed by IDEO and the Sunlight Foundation for the Sunlight Foundation

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7. VODAFONE EASYBOX USER INTERFACE The Vodafone EasyBox User Interface is a browser-based router interface designed for both experts and the technologically averse. Since it is also optimized for tablet use, it offers both basic and advanced modes, which adapt the complexity level according to the user. It features a map that shows every connected device, an intuitive menu structure and a minimal layout. n Designed by Oliver Lang, Manuel Perez Prada, Eunggyu Lee, Andreas Daoutis, Michael Friebe and Hozefa Indorewala of Ziba Munich for Vodafone Group Services Deutschland

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Blackmagic Cinema Camera

DEMOCRATIZING FILMMAKING T he Blackmagic Cinema Camera is a cinema-quality digital video camera designed for the professional production of feature films, documentaries, episodic television and commercials. Costing less than $3,000, it provides Hollywood quality filmmaking capabilities at a fraction of the price of existing cinema cameras, which cost upward of $15,000. A truly democratizing product, it has had significant cultural implications on the global video industry, putting high-end filmmaking technology within the reach of the mass market.

The revolutionary, compact design introduces a completely new form factor to the video industry. One-third of the size and weight of existing cameras, it has allowed cinematographers to explore whole new levels of creativity.

With a wide dynamic range of 13 stops, it produces featurefilm-quality video and records uncompressed RAW file format at 2.5k resolution, providing maximum flexibility of image manipulation and creativity in the post-production process.

Blackmagic’s first-ever camera has opened up a new market segment by creating a camera that offers video quality comparable to those used on Hollywood productions—at the price point of lower video quality DSLR cameras. This has proven to be a truly disruptive combination within the industry. It has also given Blackmagic significant exposure to a new market and closed a workflow cycle with Blackmagic’s existing post-production software and hardware.

A new form factor in the cinema camera industry, the minimalist design communicates with two separate user groups. For new users, it is approachable and logical, and yet is strong and functional enough for advanced filmmakers. The simple geometry is a deliberate response to user behavior, where cinematographers demand flexibility to bolt on additional accessories and rigs. It has the option to be as simple or customized as users require.

The machined-aluminum body provides highly accurate optical calibration while also forming an integral part of the refrigerated thermal management system for the image sensor. This patent-pending mechanical assembly has been a key driver in the significant reduction in cost, size and weight over existing cinema cameras, giving filmmakers increased flexibility to take shots in highly mobile or confined locations.

Confusing and intimidating controls on existing cinema cameras and DSLRs have been reduced to a minimum.

Most camera functions are accessible through a graphical user interface by way of a large touch screen. Inexperienced users can literally turn the camera on and immediately start shooting, while the camera includes all the advanced functionality experienced users demand.

Through innovative and careful consideration of manufacturing processes and engineering, part count has been kept to a minimum. Many parts perform multiple functions, enabling a relatively low build cost, yet ensuring the high quality and reliability cinematographers expect. n Designed by Blackmagic Industrial

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“

Beyond its solid construction and attention to detail, this product impressed us with how thoroughly it

reimagined the definition of the movie camera. The tight integration of features, form factor and interface make

this product a great example of how design can fuse with innovation to deliver radical improvements without

asking users to relearn their behaviors.

”

—Tad Toulis, IDSA, Teague

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iXY The iXY is a broadcast-quality stereo microphone for use with Apple devices including the iPhone, iPod and iPad. It enables the user to record, edit and annotate a recording, then share data files, all with one device. Its compact metal housing provides durability and shielding for the electronics. n Designed by Peter Cooper, I/IDSA, Sam Trewartha, Danial Stocks, Ethan Ong and Joshua Mun of RODEWORKS

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OptiTrack Prime 41

The OptiTrack Prime 41 is an affordable, versatile and high-resolution motion capture camera for use in motion pictures, gaming development and military applications.

The engineering and design enable the camera to capture human movement, pixel by pixel, at a third of the price of competitors. It also features a band-pass filter that enables operation in full sunlight. n Designed by James Lua, IDSA, Ryan Eder, IDSA and Paul Kolada, IDSA of Priority Designs and Jim Richardson and Marc Alley of Natural Point

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1. 85 INCH ULTRA HIGH DEFINITION TV S9_UN85S9 The 85 inch Ultra High Definition TV S9_UN85S9 features home-theater-system sound quality, enhanced usability (floor and wall type), optimal viewing angles, and motion and voice recognition for a smart interactive experience. Its design is minimal, with a single port for mechanical elements and connection lines. n Designed by Eui-seok Kim, Su-an Choi and Sung-hoon Kang of Samsung Electronics Co. Ltd.

2. BEATS BY DR. DRE BEATS EXECUTIVE The Beats by Dr. Dre Beats Executive is a new line of premium headphones from Beats by Dr. Dre. With a subtle yet high-end design, the Executive was created specifically to attract a slightly more mature demographic into the Beats audio experience. Featuring a soft-brushed aluminum finish, leather headband and ear covers, the headphones are comfortable to wear and touch. n Designed by Robert Brunner, IDSA and Grégoire Vandenbussche, IDSA of Ammunition for Beats Electronics LLC 3. BOWERS & WILKINS P3 HEADPHONES The Bowers & Wilkins P3 Headphones offer a compact and foldable design combined with pristine audio performance for everyday use. Slipping easily into a jacket pocket, the headphones are highly portable with or without the hard-shell carry case. The headphones are compatible with all audio formats, providing the ultimate concert for one. n Designed by Morten Warren, I/IDSA, Marcus Hoggarth, Matt Leck, I/IDSA, Liam O’Brien and Doris Bölck of Native Design Ltd. and Stuart Nevill, Doug Standen and Simon Brenchley of Bowers & Wilkins

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E N V I RONME NT S

“

Unable to separate the product attributes and core detailing from the space, atmosphere and event— —Simon Waterfall, Fray

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a stunning piece of communication.

Nike Flyknit Collective—Feather Pavilion

THE FUTURE OF CREATIVITY

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ike Flyknit technology changes the way performance footwear is designed, produced and worn.

It enables the knitted portion of the upper to be created out of precisely engineered yarns, reducing waste created in manufacturing. Nike Flyknit technology is based upon the core benefits of performance, lightness, formfitting and sustainability.

The same characteristics can be applied to other fields of innovation and creativity—a different kind of performance. With this connection in mind, Nike formed the Nike Flyknit Collective: a platform for creative innovators worldwide from all different disciplines to generate dialogue around and interact with these fundamental principles.

The objectives of the Nike Flyknit Collective are to create opportunities for Nike innovators and guest creative leaders to engage with local creative young people in different cities around the world; bring together innovators across different disciplines and cultures and ask them to bring the benefits of Nike Flyknit to life in their own creative fields; create opportunities for sports and creativity to come together to inspire people and communities; and create meaningful dialogue within local communities. Each creative Nike Flyknit expression will leave a legacy for the creative community.

The Feather Pavilion was unveiled at the Nike+ Festival of Sport in Shanghai. It was designed by Arthur Huang, a Taipei-based engineer, architect, entrepreneur and pioneer in sustainable thinking. His interpretation of Nike Flyknit’s fundamental principles of performance, lightness, formfitting and sustainability resulted in an architectural installation that showcases every benefit of Nike Flyknit in an interac-

tive, innovative way, drawing its inspiration from nature’s own masterpiece: the feather.

Performance is represented through every element of the Feather Pavilion. The first step onto the pavilion platform creates a sensory action elsewhere in the structure. Kinetic energy changes the look and the actual architectural form of the pavilion; it adjusts with the addition of each occupant—transformation through pure physics. Sounds are emitted and light and video are transmitted both internally and externally throughout the walls and floors, resulting in a sense of technical and musical harmony. Lightness imbues every element of the Feather Pavilion experience.

Sustainability is the essence of the entire structure— turning trash into something awe inspiring. The Feather Pavilion is made entirely from recycled TPU; each POLLIBrick interlocks to create a resilient structure. To add further 100 percent organic reinforcement, recycled rice husks continue this design’s merger of tradition and the future of creativity.

At the Nike+ Festival of Sport, Nike hosted Nike Flyknit workshops, which were led by Nike designers, Huang and other leading innovators from China. The ultimate goal was to inspire future generations of creative leaders in China.

About 100 young people were selected from across China and flown in to participate in a weeklong series of creative workshops, pushing the limits of sports and creativity.

Following Shanghai, the pavilion was installed for Beijing Design Week to further engage the conversation around sustainability in China. As of September 2011, the Feather Pavilion was permanently installed in Beijing. n Designed by Nike Inc. and Arthur Huang of Miniwiz

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2 1. BOSTON HARBOR ISLANDS VISITOR PAVILION The Boston Harbor Islands Visitor Pavilion was created to bring visibility to the many valued features of the locale, including a Civil War-era fort, historic lighthouses and more than 50 square miles of beautiful bays, harbors and rivers. Its eco-friendly design was inspired by the visitor’s journey, photo essays and interviews with park rangers, city officials and residents. n Designed by the National Park Service (Boston Harbor Islands) for National Park Service (Boston Harbor Islands) 2. CATERPILLAR VISITORS CENTER The Caterpillar Visitors Center is a 50,000-square-foot facility designed to provide insight into one of the world’s leading companies by immersing visitors in the history and story of Caterpillar. The journey starts in the bed of a massive 400-ton mining truck replica and ends with equipment displays and simulators. n Designed by The Maude Group for Caterpillar Inc.

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K I T CHE NS

Filter-in Bottle

The Filter-in Bottle is a teapot with a wine-bottle-look that can be used to prepare cold-brewed tea and then pour it like wine to enjoy its aroma and flavor. The cold brewing method, which infuses the tea with water at a cooler temperature for a longer period of time, enables the tea to retain more vitamin C while preserving its mild yet rich flavor. n Designed by Atsuko Sakamoto of HARIO Co. Ltd.

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K I T C H ENS

1. BES900 DUAL BOILER ESPRESSO MACHINE The BES900 Dual Boiler Espresso Machine provides precision temperature and pressure control. At the heart of this machine is its dual stainless-steel boiler heating system with electronic temperature control. The dedicated espresso boiler is adjustable for different bean roasts and origins, while a true programmable low-pressure preinfusion gradually increases the pressure to gently expand the grind for an even extraction. n Designed

by Robert Grassia, Adam Preston and Daniel Corkin of Breville 2. HH-SBF06_SLOW JUICER The HH-SBF06_Slow Juicer enables users to mix fruits, vegetables and other food products. It features marks on the bowl and strainer to facilitate easy assembly and disassembly, and gradation markings on the juicer’s surface enable users to measure an accurate amount of juice. Its design features a handle placed at an easy-to-reach point, and its user-oriented operation switch was designed with a comfortable size and shape. n Designed by Yong Cheol Kim and Byoung Ho An of HUROM L.S. Co. Ltd. 3. JUICEPRESSO CJP-03 (JUICER) The JuicePresso is a juice concentrate extractor designed to squeeze at lower speeds in order to maintain the richness of the concentrate. It is small enough to not take up too much counter space and it features a simple and modern design that fits harmoniously with other kitchen appliances. n Designed by Hun-jung Choi and Dae-hoo Kim of Coway

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4. NEO BUILT-IN OVEN (NV6324BNESR) The NEO Built-in Oven was designed with increased efficiency in the use of materials. It features a simple form, but with a visual distinctiveness. In addition, it has a lower control panel, twin convection function with separate temperature control for top and bottom, and bigger doors for better visualization of the food. n Designed by Byungkook Baek, Jiyoung Shin, Taikyung Kim, Deoksang Yun and Yusun Kim of Samsung Electronics Co. Ltd. 5. OXO GOOD GRIPS FLIP & FOLD OMELET TURNER The OXO Good Grips Flip & Fold Omelet Turner is a spatula that can be used from the side for better handling and maneuverability. Its thinner angled edge helps lift eggs off the sides of a rounded pan while the stiffer center bar carefully guides folding of the omelet. It is made of a heat-resistant material so it won’t melt in a hot pan. n Designed by Joern Vicari, Gina Gargiulo, Paul Katz and Chris Xydis of Smart Design and Carly Bruch, Liz Grasing and Michelle Sohn of OXO

6. SCOTCH-BRITE™ BIRD SPONGE The Scotch-Brite™ Bird Sponge is a user-friendly sponge designed in the shape of a bird with a beak and tail feathers. The bird design enables the user to reach narrow spaces and remove tough stains. It also features a slit in the bird’s legs, which can be used to store the sponge upright for faster drying. n Designed by Philipp Refior, Akifumi Asano, Yo Suzuki and Masayoshi Kurosaki of 3M

7. WILLIAMS-SONOMA SMART TOOLS COLLECTION The Williams-Sonoma Smart Tools wirelessly delivers clear, best-in-class sound quality. Conveniently sized to fit securely under the kitchen stand, the speaker supports a tablet either vertically or horizontally. It also can be used as a hands-free speakerphone. Other amenities include a linein port for connecting other portable music players, along with two USB ports for charging devices. n Designed by Victoria Slaker and Xuan Shu of Ammunition for Williams-Sonoma Inc.

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L E I S U RE & R E CR E ATI O N

littleBits

DIY ELECTRONICS

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Not since the days of the European classics like Meccano, Lego or FischerTechnik—the dowel guys—

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have I seen such a spectacular, versatile and fun-to-play with toy, that exemplifies the term ‘edutainment’

in such a convincing manner.

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—Torsten Fritze, Studio & Partners

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he idea behind littleBits was to create an open source library of modular electronics that snap together with magnets for prototyping, learning and fun. Just as Legos enable users to create complex structures with very little engineering knowledge, littleBits are simple, intuitive, space-sensitive blocks that make prototyping with sophisticated electronics a matter of snapping small magnets together with no wiring, soldering or programming required.

Electronics are everywhere. People now produce, consume and throw out more electronic gadgets and technology-enhanced products than ever before. Yet engineering is mysticized, electronic objects are black-boxed, and the creativity of today’s designers is limited by the tools and materials available to them. With the democratization of technology and the DIY revolution gaining more momentum, creativity with electronics will explode when they can be used as (and combined with) other materials.

Rarely are people (formally) taught how to use Styrofoam or clay, yet from elementary school to design school they can intuitively build models and test ideas for physical prototypes. Materials such as paper, cardboard and screws are intuitive, accessible, self-contained and expressive and, most of all, can be integrated early in the creative process. The challenge designers sought to solve is how to turn electronics into a material.

Each Bit has a specific function (light, sound, sensors, buttons, thresholds, pulse, motors), and modules snap together to make larger circuits. Taking this one step further, and inspired by childhood construction kits, the designers imagined electronic components to be building blocks to

design with. At a time when the world is interactive, they made interaction—not electronic components—the building block. It’s not about the LED, it’s about light; it’s not about the motor, it’s about motion; it’s not about a resistor and capacitor, it’s about responding to touch. They wanted to turn every interaction in the world into a ready-touse brick.

On scalability, littleBits is a library. Unlike most electronic products and platforms, littleBits are not one-offs; each Bit works with every other Bit in the system, making the system more powerful. To date over 35 Bits have been released, with prototypes, designs and sketches in the works for hundreds more. The system accommodates a plethora of new Bits of varying levels of complexity so people can easily create almost any interactive experience.

On accessibility, littleBits are simple and snap together within seconds. The Bits are color-coded: blue is power, pink is input, green is output, and orange is wire. All you need is a blue and a green; pink and orange are optional in between. Magnets prevent you from snapping Bits the wrong way. The designers wanted to empower kids and adults alike to combine interaction with other materials, whether pipe cleaners and popsicle sticks or laser-cut acrylic and complex mechanical gears.

And finally, littleBits are open source. All the design files and technical specifications are available so that any engineer, enthusiast or amateur can download the files, learn how the Bits are made and make them themselves. littleBits aims to move electronics from the late stages of the design process to its earliest ones, and from the hands of experts, to those of artists, makers, students and designers. n Designed by Ayah Bdeir, Paul Rothman and Jordi Borras of littleBits

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Arione Gen II

The Arione Gen II bike saddle was designed for both high-performance professionals and recreational riders.

It features a long, narrow and diamondlike shape that provides riders with a variety of seating positions, optimal performance, superior control and comfort. It is available in three versions. n Designed by Branko Lukic, IDSA and Steven Takayama, A/IDSA of NONOBJECT for Fizik

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BlackBerry® People’s Choice Awards for TIFF

BlackBerry sponsored the 2012 Toronto International Film Festival and created three limited-edition awards for the following categories: People’s Choice Award Winner, People’s Choice Award Documentary Winner and People’s Choice Award Midnight Madness Winner. On the inside of the award is a miniature theater that is customized to reflect aspects of the winning film. n Designed by BlackBerry

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GoPro Hero3

The GoPro Hero3 is a point-of-view high-definition photo and video action camera system. It is rugged, waterproof, durable, and lighter and more compact than its predecessor. Used together, the camera, water housing and remote control help the user to capture and share adventures and digital video memories, from skydiving to scuba diving. n Designed by Nest Labs and Fred Bould, IDSA of Bould Design

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Nike Studio Wrap

Nike Studio Wrap was designed to help women make the most of workouts typically done in bare feet, such as yoga and dance. Using a three-part system, the wrap combines a barefoot feel with protection, traction, support and style. n Designed by Georgina James, Jason Humble, Jenna Pisciotta, Sean Pagnani and Ashley Low of Nike Inc.

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2 1. ALLEGRO 2 PILATES REFORMER FOR BALANCED BODY The Allegro 2 Pilates Reformer for Balanced Body is a Pilates-specific exercise machine designed for the home and gym. Its helps consumers achieve the flow, concentration and intensity necessary for effective Pilates workouts. These features include a noise-free gliding system, easy-to-clean surfaces, and greater functionality and simpler adjustability of the foot bar, ropes and shoulder pads. n Designed by IDEO and Balanced Body for Balanced Body

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2. FITBIT FLEX WIRELESS TRACKER The Fitbit Flex is a wellness tracking device that contains a sophisticated 3D motion sensor that measures steps taken, calories burned, distance walked and sleep quality. Low-power Bluetooth 4.0 pushes data to an iPhone, Android or computer. n Designed by Gadi Amit, IDSA, Jacqui Belleau, Dan Clifton and Tom Crisp of NewDealDesign LLC 3. F3 The F3 was designed to nestle perfectly to the shape of the female body. Its exterior features tender curves with a smooth, skin-friendly surface. The embedded controls are integrated into the feminine shape and can be easily and intuitively accessed during use. It also features a battery compartment that can be easily locked if needed. n Designed by ovo Berlin GmbH 4. F10 The F10 is a stylish and elegant vibrator designed for special personal moments. It features a modern streamlined shaft that leads to a narrow control element that can be controlled intuitively. Its surface is firm, smooth and made of a soft, skin-friendly silicone. n Designed by ovo Berlin GmbH

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5. F11 The F11 is a slim oval-shaped vibrator designed with a feminine touch and a powerful multifunctional motor. Its surface is firm, smooth and framed by a velvety silicone. The control unit is shiny, ergonomic and conveniently located for optimal vibration. n Designed by ovo Berlin GmbH 6. K1 The K1 vibrator was designed to create a naturally sensual experience. Its shape is curved and delicate like an iris flower, with a soft silicone shaft and a flexible outer arm. It also features a cross-shaped shiny control for the powerful and versatile motor. n Designed by ovo Berlin GmbH 7. T1 The T1 is a dynamic and playful vibrator designed to be more than an intimate accessory. It features ergonomic finger grips for convenient and intuitive control. In addition, it has a firm body with supple curves and a velvety smooth surface for optimal and versatile positions. n Designed by ovo Berlin GmbH

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L I V I NG R OOM & B E DR OOM

da caster

FLOATING FUNCTIONALITY

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he concept behind da caster is to smoothly harmonize with the design of furniture or fittings while maintaining a distinct presence as a caster. Rather than a ball-bearing configuration with an axle and bearing, the basic structure of a conventional caster, the da caster is characterized by a sliding configuration that does not use an axle or bearing. The da caster structure comprises an aluminum shell, a roller and an internal ring made of a special resin. This composition results in a ring-shaped wheel with a central hole; a hubless caster that possesses sufficient strength and solidity yet seems to float. n Designed by Mitsunobu Hozumi of HAMMER CASTER Co. Ltd. and Ryo Shimizu of SIMIZ Technik

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Engineering porn. The one thing 99 percent of judges wanted to steal.

—Simon Waterfall, Fray

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1. DOUBLE WARDROBE RAIL SUPPORT The Double Wardrobe Rail Support was designed to expand the storage capacity of a wardrobe. Its round grooves enable two wardrobe rails to set into the upper part and the lower part of each wall of a wardrobe. Its streamlined design enables the two wardrobe rails to be installed diagonally on the sidewalls. The support maintains a specific distance between the two wardrobe rails that have a different diameter. n Designed by Daejoong Lim of Limdaejoong Design Lab

2. HENRYBUILT OPENCASE WALL SYSTEM The Henrybuilt Opencase Wall System combines the flexibility and personalization of custom design with the precision and reliability of sophisticated manufacturing. The multipurpose system can work in a wide range of situations and can be adapted to the user’s needs over time, ensuring longevity. The system is made-to-order and is available in Henrybuilt’s full material palette. n Designed by Scott Hudson, Todd Hewitt and Graham Jackson of Henrybuilt 3. MUSE MUSE is a collapsible chair for indoor and outdoor use. It features a smooth cantilever back shell, which provides great support, and plastic easy-to-screw legs that can be adjusted to stabilize the chair if placed on an uneven surface. The chair’s legs are gas injected for a light yet strong foundation, while the glides are made of soft rubber to protect floors from scratches. n Designed by Han-Yi Huang, Alexnadros Stasinopoulos and Ming-Yen Hou of Shiang Ye Ind. Co. Ltd.

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M E D I CA L & SCI E NT I F I C PR OD UC TS

Vacc-Stamp

SIMPLE, SAFE, ASSURING

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acc-Stamp is a stamp-style vaccine syringe for babies. Since it does not look like a traditional syringe, it eases some of the stress of receiving a shot—for both the baby and the mother. The micro needle also reduces the baby’s pain when the shot is administered and prevents secondary infection. It features a window that displays an image after the injection takes place that can ease a mother’s concern about whether the doctor used the appropriate dose.

When a vaccine is being administered, babies start crying before the needle is even inserted, leaving babies’ mothers in distress too. There are also media reports that doctors in areas where medical support is lacking sometimes don’t inject the full dose so the vaccine can be administered to more children. Also, syringes that are improperly disposed of present a health hazard to humans and animals. Reports have shown that used syringes that have been dumped into the ocean sometimes find their way into marine animals.

Vacc-Stamp seeks to eliminate these shortcomings of traditional vaccine administration. It is a self-contained, onetime-use-only device that simplifies the vaccination process by combining all the steps into one unit. The smooth plastic shell contains a single vaccination dose, micro needle, disinfectant stamp and soft patch-like surface where the device comes in contact with the skin. The softness of the patch feels soothing to a baby, starting the procedure without any distress. The stamp dispensed on the baby’s skin prior to the injection disinfects the skin and afterward prevents secondary infection of the vaccination site. To dispense the vaccine, the doctor simply presses the buttons on either side of Vacc-Stamp. It uses a micro needle, which is less painful than a traditional syringe, reducing or even eliminating pain and discomfort.

Since Vacc-Stamp contains a single preloaded dose, mothers need not worry if doctors have dispensed the

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proper amount. Once the dosage has been administered, a symbol appears on the top of the plastic case, giving mothers added assurance. The device is also preprinted with the name of the vaccination, so mothers can see what vaccine their child is receiving. Since Vacc-Stamp is designed for a single use, mothers can keep the used device, once medical staff remove the needle, as a record of the vaccination.

Vacc-Stamp’s unique approach eliminates babies’ trauma when receiving a vaccination while removing mothers’ worries and helping them keep track of their children’s vaccination history. The device also helps build people’s trust in doctors and helps keep disposable syringes out of the environment. n Designed by Han Dho-jin Han, Chan-Hee Kwon, Yoon-Joo Yoon and Se-jin of Samsung Design Membership

When we talk about joyful user experiences we

normally don’t think about getting a shot. This sure

opened my eyes to how so many things could be

improved at multiple levels.

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—David Peschel, IDSA, Speck Design INNOVATION FALL 2013

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LABGEO A20A

IN PERFECT BALANCE

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he LABGEO A20A is a compact, intuitive and elegantly designed blood analyzer. It is a flexible design solution for a wide range of medical environments, including hospitals and urgent-care centers. Considering the space issues many medical centers have, the A20A features a stacked internal structure that reduces the total size of the product and enables users to work without getting in the way of other equipment.

The LABGEO A20A works by starting with the reagent disc. When blood is injected into the reagent disc and inserted into the analyzer, the disc starts to rotate and the blood inside the disc becomes responsive to the reagent. After inserting a disc, the touch-screen LCD becomes operational. Users can set up a test environment or check test results, which are also printable by wireless data transmission.

The pristine white outer surface of the LABGEO A20A is treated with gloss, semigloss and pattern designs. The round edges and smooth overall look of the form factor deviates from a monotonous design and looks somewhat like a futuristic mailbox.

The A20A features an adjustable touch-screen LCD that users can tilt to best suit their needs. The printer is located at the back of the LCD to achieve a compact footprint. The blood results are easily verified through the screen and from the printouts.

But there were a few design challenges to the LABGEO A20. The first challenge had to do with the characteristics of this type of equipment, namely the expensive nature of longlasting medical equipment. Rather than making a product with bending steel plates and paint, the A20A is made with injection plastic to prevent corrosion and paint striping.

The second design challenge was an issue of balance.

Using an existing product’s internal frame, the challenge was to make a form factor that achieves a perfect balance for both the left and right side in consideration of its highspeed rotation during operation.

Lastly, the third challenge was to make a solid and multifeatured and functional product that is immune to changing trends. n Designed by Junghoon Kim, Sangmin Hyun, Kio Lee and Kyungsoo Sun of Samsung Electronics Co. Ltd.

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Devices like this are often cold and sterile, yet this one seems to have an anthropomorphic stance

—David Peschel, IDSA, Speck Design

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that connects with the work at hand. Overall attention to detail, fit and finish is excellent.

M E D I CA L & SCI E NT I F I C PR ODU C TS

BeneView T1

The BeneView T1 is a patient monitor designed to meet the particular challenges of monitoring patients during transport. It features an ergonomic carrying handle and multiple mounting options and avoids time-consuming cable reconnection. Its advanced networking capability guarantees data continuity. n Designed by Zhou Wenhui and Zhou Xiang of Shenzhen Mindray Bio-Medical Electronics Co. Ltd.

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1. ION PROTON™ SEQUENCER The Ion Proton DNA Sequencer is designed to enable life sciences to affordably use DNA sequencing to understand hereditary diseases, expedite a cure for cancer and pioneer new medical discoveries. It features a compact design that can be used on the lab bench. Its unique use of semiconductor chip technology reduces sequencing time from days to hours. n Designed

by Ravi Sawhney, FIDSA, Lance Hussey and Toshihiro Aya of RKS; Greg Lucier, Joseph Lee and Larry Trigg of Life Technologies Corp. for Life Technologies™ 2. LIPOSONIX CUSTOM CONTOURING The Liposonix Custom Contouring is an aesthetic device built on high-intensity ultrasound technology designed to remove stubborn fat cells for a slimmer and smoother physique. It works by targeting and destroying fat beneath the skin with ultrasound energy in a single one-hour treatment. The body naturally removes the destroyed fat within eight to 12 weeks. n Designed by Jeff Ladwig, Austin Porter, Travis Hosler and Josh Kornfeld, IDSA of General Assembly for Solta Medical

3. MYSENTRY REMOTE GLUCOSE MONITOR The mySentry Remote Glucose Monitor was designed to provide a simple and reliable way to remotely monitor a sensor-enabled insulin pump. It features audible alert settings and continuous glucose monitoring functionality with real-time insulin pump status updates, glucose data and trends. n Designed by Uli Rankers, Brad Enegren, Peter Hong, Rebecca Gottlieb, Kenny Long, Emil Istoc, Jino Han, Peter Schultz, David Choy, Steve Vargas, David Legray, Jose Ruelas, Taly Golan, Hiten Chawla and Lauren Peresutti of Medtronic Diabetes

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4. NEOCHORD DS1000 The NeoChord DS1000 is a single-use handheld medical device designed to enable doctors to perform minimally invasive mitral valve repair on the heart. Through a 2- or 3-inch incision, the NeoChord repairs damaged tendons while the heart is beating and deploys sutures for a streamlined repair. n Designed by Dan Darst, Lee Macklem, Eric Krause, Pete Madson and Bob Worrell, IDSA of Worrell Design Inc.; John Zentgraf, John Seaberg and Arun Saini of NeoChord Inc.; and Dr. Giovanni Speziali and Dr. Richard Daly of Mayo Clinic 5. SABI Sabi brings high design and good quality to the health and wellness market. The first product line includes eight fun and friendly products to aid in pill management for people of all ages. With discreet pill storage and on-the-go solutions, Sabi products make each interaction fun and special. The pill containers are made with BPA-free materials, bright colors and ergonomic designs for a user-friendly experience. n Designed by Yves Béhar, Josh Morenstein, Bret Recor and Serge Beaulieu of fuseproject for Sabi

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O F F I CE & PR ODUCTI V I TY

1. ALLSTEEL CLARITY Allsteel Clarity is a series of guest and lounge seating with a timeless, adaptable and versatile design. The series has a wide range of potential applications, from lobby and lounge to conference room, collaborative space, workstation or private office. The aesthetic is restrained, enabling the functionality to become the focus, yet it is emphatically, intuitively and instantly comfortable. n Designed by BMW Group DesignworksUSA 2. BAY CHAIR The Bay chair is a shared workplace chair designed for informal meetings and light tasks. It features a circular seat, open back support and a weight-sensitive mechanism that makes it suitable for multiple body types. It also supports 360-degree movement and encourages engagement with the people and space around it. n Designed by PearsonLloyd 3. BOX DISPENSER OF SCOTCH® MAGIC™ TAPE The BOX Dispenser of SCOTCH Magic Tape is a tape dispenser for the home and office designed to turn the use of tape into a fun experience. An internal rib texture creates a satisfying sound every time the dispenser is opened and the tape is pulled straight. n Designed by Philipp Refior, Yo Suzuki, Akifumi Asano and Masayoshi Kurosaki of 3M 4. FLO FLO is a swivel chair in which the arm serves as the centerpiece connecting the back and seat mechanism. Its twisted structure optimizes strength that supports a consistent thin edge throughout the entire body. The major design concept is the integrated back panel and arm, giving a continuous aspect on the edge and surface. n Designed

by Lee Changgon of PATRA 5. POST-IT® BIG PAD The Post-it® Big Pad was designed to give users a simple and effective tool for compiling and working through problems and ideas. Unlike easel pads, the Big Pad enables users to bring the conversation to the table, which fosters a more fluid and dynamic exchange of ideas. n Designed by Kristopher Clover and Fred Gustafson of 3M and Shinebox 6. POST-IT® FULL ADHESIVE ROLL The Post-it® Roll is a Post-It note in the form of a roll with an adhesive backside. It features a minimal speech bubble-shaped dispenser. The shape is designed to nestle smoothly in the user’s hand. The wide version of the dispenser uses an innovative spindle, which enables a width of three rolls in various configurations. n Designed by Kristopher Clover, Lisa Price and Thomas Meier of 3M and LPK

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P A CK AG I NG & GR APHI CS

Samsung OLED TV Logo

ORGANIC & ORIGINAL

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he Samsung OLED TV Logo was designed to communicate a sense of life and vitality, which reflect the characteristics of organic light-emitting diodes (OLED): the new frontier of smart TVs. For many years TV has been dumb. Unlike phones, which have become highly intelligent, TVs have not evolved to the same degree.

Samsung’s new OLED TV is so smart that it understands its users. It recognizes people’s voices and senses their gestures, making changing the channel and accessing other functions natural and intuitive. It also learns what users like to watch and makes personalized recommendations, helping people discover new shows.

The Samsung OLED TV Logo features a transparent and flexible form that is made to look like it’s a living organism, much like the television it represents. The O was adopted as the design motif, and a multitude of colors were chosen to express a hue circle of the three primary colors of light (red, green and blue, or RGB). Within the O shape, dynamic lines were adopted to create vibrant light. The form itself is a transparent, organic-looking shape with a naturally

occurring piling of layers. This look reflects a design that appears as though it is moving.

The concept behind the logo is a living organism full of abundant energy reflected in light. Although the O shape of the logo is borrowed from the word “organic” in “OLED,” it was also inspired by the word “originality” as a representation of the ultimate in originality that Samsung has created.

The shape of the O is rendered in a nonstandardized flexible form: The O cannot be contained to one perfect circle; rather parts of the O (light strips) bend away as if the logo were breathing. The logo’s characteristics are visually emphasized to communicate that the product is representative of the OLED TV that is ushering in a new concept for a TV, user interface and design.

In principle, the O is used in combination with the words “OLED TV,” but can be used alone as a single O for greater visual impact. Breaking away from the previous standardized logo form, the O can be trimmed and distorted, and diverse, lively images can be created according to the color zone used. n Designed by Min-sung Kim and Tae-gyu Kim of Samsung Electronics Co. Ltd.

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“

A balance between eye-catching design and lyrical interpretation of light.

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The kinetic image of light gives a sense of a prelude to a unique experience.

—Beatrice Santiccioli, Beatrice Santiccioli Design Inc.

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ClearRx

The ClearRx features pharmacy bottles with a color-coded ring system, an upside-down bottle design with a flat wrap over the label, and an integrated patient information card.

These features help the user to identify and select the appropriate medication. n Designed by Ryan McCoy, Stacy Abel, James Wilson, IDSA, Adam Hoppus, Phillip Noren, Mathew Franks, Chris VonDohlen and Jessica Beeler of Target Corp. and Michael Makhlouf, John Vassallo, Gordon Beecroft and Duane Sawyer of Berry Plastics

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Corrugated Package

The Corrugated Package reimagines a sustainable, recyclable and biodegradable way to package laptop computers. Bamboo, a rapidly renewable and recyclable resource, replaces traditional cushioning. Inside the box, the structure has been redesigned to optimize space and reduce the size of the package. n Designed by Yao Yingjia, I/IDSA of Lenovo (Beijing) Ltd.

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Grafik Plastic

Known for its unique structure, Grafik Plastic is a collection of interchangeable eyeglass frames. The semitranslucent packaging reflects the unique brand with a fun and interactive aesthetic and functionality. It was designed to inspire users to look into the packaging and create the feeling that they are a part of the product. n Designed by Jong Yeol Baik of Grafik Factory

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NIVEA Logo

The new NIVEA Logo is a clean and fresh look for one of the oldest and most established skincare brands in the world.

The goal of the project was to design a universal identity for NIVEA as part of a larger effort to rebrand the company.

With thousands of products sold worldwide, the logo is used on a mass scale on products and across marketing and promotional materials. n Designed by Yves BĂŠhar, Josh Morenstein, Noah Murphy Reinhertz and Dan Snyder of fuseproject for Biersdorf

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1. ASTRO GAMING RETAIL PACKAGING Astro Gaming Retail Packaging was designed to enhance the shelf appeal of Astro Gaming products while maintaining the premium positioning of the brand. The design language combines a sleeve with simple messaging, large product imagery and a bold interactive overprint with a repurposable internal box wrapped in science-fiction-inspired vector artwork. n Designed by Woo, Andrés Quiroz III and Brandon Lynne of Astro Studios and Adam Barry and Chris Chang of Astro Gaming for Astro Gaming 2. PACT PACKAGING PACT is an apparel brand of underwear, T-shirts and socks that blends iconic design, sustainable textiles and support for powerful social and environmental causes. PACT’s packaging solution includes a system of boxes, hangtags and stickers that convey PACT’s brand message of sustainability, adaptability and design. The packaging system helps to identify and communicate the brand attributes while maintaining a fun and whimsical feel. n Designed by Yves Béhar, Sara Butorac and Gabe Lamb of fuseproject for PACT

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P E RS O NA L ACCE SSO R I E S

Vertigo™ Hybrid Guitar Case

The Vertigo Hybrid Guitar Case is the world’s first top-loading guitar case. Using a hybrid design of both luggage and footwear manufacturing processes, the Vertigo enables fast access to the guitar from a standing position. More than just an ergonomic innovation, it also features the Headlock: an automatic neck suspension system that protects the guitar during impact. n Designed by Daniel Kushner of MONO

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1. FREE FORM GREEN EYEWEAR The Free Form Green Eyewear collection successfully implements its ecologically friendly philosophy. The collection passes all savings, which are achieved through its ingenious design and technology, directly to the consumers. It is priced relatively lower than other designer brands. In turn, the company encourages consumers to contribute to local green causes. n Designed by Thomas Trauth of Thomas Trauth Design GmbH for Acuity Optical USA Inc. 2. MANFROTTO BACKPACK 50 The Manfrotto Backpack 50 is a large professional backpack that can store, carry and protect a large amount of photographic gear. Its 3D foam and spatial padding enable it to withstand impact from all sides without harming the gear within. It features a user-friendly design and a front flap for quick access. n Designed by Manfrotto Bags R&D team of Manfrotto Bags Ltd. 3. TAKTIK® SERIES: PREMIUM PROTECTION SYSTEM FOR IPHONE The TAKTIK Series is a collection of ultra-rugged protective cases designed for the iPhone. The TAKTIK EXTREME provides protection from impact, scratches, water and dust. It also features a Corning® Gorilla® Glass lens. TAKTIK STRIKE is designed to protect from the most severe impacts and drops. They both feature 9-millimeter impact trusses and sealed audio and charging ports. n Designed by Scott Wilson, IDSA, Matt Puhalla, Michael Seum and Scott Schenone of MINIMAL

4. THE ARMOUR BRA™ BY UNDER ARMOUR Supported by science and biomechanics, the goal was to not only design a signature innovative sports bra but to create an authentic, halo experience that would resonate with women across product and brand. Traditional bras are sized for ribcage and cup size, but the sizing of the Armour Bra by Under Armour embraces the differences in women’s bodies. n Designed by Under Armour and Smart Design for Under Armour

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Tetrapak Research

Tetrapak’s multidisciplinary research approach included team members from strategy, engineering and humanfactors backgrounds to conduct typical ethnographic consumer research. The research team studied cultural differences in lifestyle, goals, health and drinking habits at home and on-the-go. The study provided Tetrapak with valuable information to make its drinking containers more appealing to on-the-go consumers. n Designed by Harry West, Ellen DiResta, Heather Reavey, IDSA, Sean Brennan, Hilary Bickle, Tonia Giesecke, Francesca Passoni and Brian Stonecipher of Continuum for Tetra Pak

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R E S E A R CH IDSA would like to thank its

2013 International Conference Sponsors Platinum Level

1 Silver Level 1. WRANGLER MOTO FOR WRANGLER INDIA The goal of the Wrangler Moto for Wrangler India is to make its cowboy brand of denim more relevant to consumers in India. Through vast amounts of study and research, the team discovered that approximately 70 percent of the population relies on two-wheeled transportation. With that being said, their strategy is to emphasize the relationship between the rider and the road. n Designed by IDEO and VF Corp./Wrangler India for VF Corp./ Wrangler India

Bronze Level

Supporter Level CRAIGHTON BERMAN STUDIO

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Bloomberg Philanthropies Mayors Challenge

CELEBRATING INNOVATION IN CITIES

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ith the Bloomberg Philanthropies Mayors Challenge (BPMC), Bloomberg Philanthropies, a philanthropic organization started by Michael Bloomberg, wanted to encourage city governments to develop innovative solutions to major social and economic issues affecting cities and the nation as a whole. All US cities with a population of 30,000 or more were invited to submit innovative ideas that could both improve their residents’ lives and be replicated by other local governments. A total of $9 million would be distributed to five finalist cities to begin implementing their proposals, with $5 million going to the winner and $1 million to each of the four finalists.

Bloomberg Philanthropies approached the design team because it wanted to incorporate a thoughtful empathy-driven approach to the challenge. The goal was to use design to ensure that the Mayors Challenge would be one that city governments could get excited about.

For phase 1, Bloomberg Philanthropies asked the designers to inspire as many mayoral offices as possible to submit high-quality entries. The design team wanted its design to both pique candidates’ interest and keep them engaged throughout the application process, making it simple and clear every step of the way.

A top priority for the launch was to make sure that the entire application process, from the first point of contact to the application itself and the receipt of results, would be intuitive and rewarding for participants. This was particularly important in the context of city government and these kinds of competitions, which have the tendency to be highly laborious and time-consuming to enter—the opposite of innovation.

For the direct-mail campaign, which was the first point of contact, designers wanted to intrigue rather than overwhelm city officials. The mailings provided just enough information to spark interest, ask for RSVPs and invite potential applicants to learn more at the BPMC website, http://mayorschallenge.bloomberg.org. Designers kept the website simple, using bold, intuitive graphics and concise,

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conversational language; they also offered multiple channels of information (such as videos, links, examples of urban innovation, a timeline, FAQs). They designed tools, like an idea tip sheet and a rationale tool to help applicants work through their vision and proposals, asking them to think about how their ideas could be implemented, how powerful their impact might be and how easily they could be replicated. Perhaps most importantly, the application itself was

“

Bloomberg Philanthropies Mayors Challenge is a down-to-earth platform that empowers governments to

experiment, communicate, share and mentor. It also displays results, which differentiates this platform

fundamentally from other initiatives. We also like that every aspect of the platform is well considered well.

”

—Leslie Speer, IDSA, San José State University

only 24 questions long, relatively few for a prize of up to $5 million. The inaugural BPMC got a great response: 305 high-quality applications from all over the country.

During Phase 2, the designers created a document that would share the innovative ideas from local governments across the country. They combed through all 305 applications to uncover the most interesting and relevant information, identified five patterns and trends in urban

innovation, and distilled what they learned into a 75-page booklet entitled “Big Patterns and Bold Ideas.” This booklet served as an inspiring nationwide expression of innovation in city government and also built on the momentum of the BPMC’s first year. The design of the document was focused on keeping the design clean and simple, using clear visuals and small chunks of easily digestible text. The booklet received enthusiastic feedback from participants. n Designed by IDEO and Bloomberg Philanthropies for Bloomberg Philanthropies

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Evotech, Endoscope and Business/Design Strategy

MUCH-NEEDED ASSISTANCE

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votech designs medical devices for the bottom of the pyramid. Its goal is to simplify medical technologies and devices, the majority of which are developed for use in Western hospitals—meaning the tools are expensive and often overdesigned and overengineered.

This project reimagined the endoscope, a tube with a light and a camera that is used to look inside a patient’s body through an orifice (mouth, urethra, colon, etc.).

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In US hospitals, these bulky, energy-sucking devices cost an average of $70,000—a price beyond the reach of most doctors in the developing world. Evotech and the design team redesigned the Low-Cost Portable Endoscope with off-the-shelf parts as a $250–$2,500 device powered by a laptop, making the endoscope smaller, portable, energy efficient, durable, waterproof and with the ability to manufacture at scale.

The challenge was to improve the device’s industrial design and develop a business model that would sustain it—and get the device to doctors whose patients would benefit from its use. With regard to the device’s design, the endoscope needed to enable doctors to make more precise diagnoses and to perform surgeries through a small incision, reducing patients’ risk of infection and recovery time. The endoscope also had to have the ability to be sterilized.

To make an excellent design solution, the Evotech experts discovered that one must search for a need. It was easy to find uses for an endoscope in mid- and high-income markets. But the search for endoscope users in low-income communities in the developing world was different. In these environments an endoscope is perceived as a luxury; endoscope use requires training that’s lacking; endoscopic procedures require a support infrastructure; endoscope use should be considered more broadly (beyond fistulas).

In a pilot study, Evotech distributed devices to Medicine for Humanity doctors with endoscopic training who were traveling to Uganda, where they used the prototype to successfully treat more than 20 women with vesicovaginal fistula. These types of cases previously were out of reach for surgical repair by Medicine for Humanity physicians. In India, local physicians used the device in more than 30 clinical evaluations and procedures.

Prototyping led to the final design. Evotech experts iterated and tested the endoscope handle and waterproof casing.

In less than a month, and guided by doctors’ feedback, the team built 11 versions of the handle, designing a heat sink and enclosure for the device’s LED light source, which plugs into the USB port on a computer to power the device remotely.

Evotech designed the Low-Cost Portable Endoscope with a simple shell that can be machined from medicalgrade ABS at small production scales, which is key. The same design can transition to injection molding in higher quantities. n Designed by IDEO.org and Evotech for Evotech

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Obama for America Mobile Strategy

FROM CLIPBOARD TO APP

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he design team was approached to design and develop a mobile strategy for President Barack Obama’s 2012 bid for reelection. Working with Obama for America, the team crafted an ambitious set of mobile applications designed to support Obama’s large base of campaign volunteers and grassroots supporters.

Instead of creating a simple brochure application outlining the president’s policies, the team focused on creating a real-time mobile solution to aid campaign organizers and volunteers working in the field. The application, which was part of a larger digital initiative, was completely locationaware, designed to automatically deliver timely information, push notifications and field directives straight from the campaign’s headquarters to people’s phones. By simply downloading the app anyone could join the campaign, become a field volunteer, collect donations, register voters or go door-to-door in their neighborhood or community to help get out the vote.

The design challenge was to leverage the latest in mobile and cloud technology to harness the efforts of thousands of grassroots supporters in battleground states and across the nation. The initiative needed to decentralize volunteerism, capitalize on microdonations, and make it simple to join and participate in the campaign. Perhaps the largest constraint was executing the design and development for both the iOS and Android platforms in under 60 days.

Understanding the campaign’s message, its volunteers and the habits of prospective voters was critical to the success of the project. From the standpoint of human interaction, the designers were less concerned with coming up with novel forms of interaction and more concerned with bridging the gap between information, people and communities.

The Obama for America app is the first of its kind.

While there have been other applications relating to politics and elections, none have provided a mechanism or the infrastructure necessary to drive real political participation.

The New York Times has said of it, “It’s been the sciencefiction dream of political operatives for years: an army of volunteers, connected to the Internet as they walk from door to door, looking up names on a device and entering their responses electronically. Obama’s campaign [has made it] a reality with the release of a new iPhone app that will replace the ubiquitous clipboard for Democratic canvassers.”

This project has helped redefine the role of mobile computing in modern-day elections. It not only lowered the barrier of entry for political activism, it also provided insight into the campaign’s operatives at every level (regional, state, local and precinct). By decentralizing the canvassing effort, this app enabled the campaign to reach more voters in more communities and increase voter turnout. As a result, the campaign made strategic gains in a number of battleground states, ultimately securing the president’s reelection. n Designed by Ryan Hovenweep, Lani DeGuire, Tate Strickland, Shea Cadrin, Bryan Oltman, Shaun Dubuque and Doug Cook of thirteen23

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A Better Patient Experience – Reducing Violence and Aggression in Emergency Departments in the UK

In an effort to reduce violence and aggression in emergency departments in the UK, a communication program was created to humanize the patient experience and bring back care into the heart of the clinical process. It features a guidance package that provides a better understanding of how emergency departments work and helps to improve the patient experience of the service altogether. n Designed by PearsonLloyd

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Clean Team for Unilever and Water & Sanitation for the Urban Poor

To address the lack of adequate sanitation facilities in Kumasi, Ghana, the Clean Team for Unilever and Water & Sanitation for the Urban Poor (WSUP) teamed up to provide a safe and suitable in-home sanitation solution. Users receive a portable toilet that is serviced three times a week and enables families to pay on an incremental basis. n Designed by IDEO.org, Water & Sanitation for the Urban Poor and Unilever for Water & Sanitation for the Urban Poor and Unilever

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S O C I A L I M PACT DE SI G N

1. INTELLECTUAL VENTURES COLD CHAIN DEVICE The Intellectual Ventures Cold Chain Device is a transportable cooler designed to remain cool without power or ice for more than 30 days.

Created as part of the Global Good effort, it is intended for developing nations that do not have proper cooling systems for storing vaccines. It can store up to 5 liters of vaccines. n Designed by Jonah Griffith, Josh Kornfeld, IDSA, Carl Betterley and Cole Dalton of General Assembly for Intellectual Ventures 2. PACKH20 WATER BACKPACK The PackH2O Water Backpack is a life-changing alternative to buckets and jerry cans for users in waterstressed developing countries. It was designed to ease the burden of carrying household water from the source to home. It features a 5-gallon carrying capacity, a water spout and a removable liner that can be easily sanitized with exposure to sunlight. n Designed by Nottingham Spirk and Greif for Greif 3. SF PREP The SF Prep model combines products residents need, the things they should do and items they want when a disaster hits. By delivering earthquake preparedness products and learnings over a sixmonth period, SF Prep gradually engages residents in the process and motivates them to ever-increasing levels of preparedness. n Designed by Krista Bangsund, John Edson, IDSA, Danielle Guttman, Jonathan Cofer and Gritchelle Fallesgon of LUNAR

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ERO: Concrete Recycling Robot

TURN WASTE INTO AN ASSET

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he ERO Concrete Recycling Robot was designed to efficiently disassemble concrete structures without any waste, dust or separation and enable reclaimed building materials to be reused for new prefabricated concrete buildings. It does so by using a water jet to crack the concrete surface, separate the waste and package the cleaned, dust-free material.

Current concrete-demolition techniques require a lot of power crushing, separation and machinery, not to mention they waste a lot of water in order to prevent dust blooms during operation. Transferring waste material to recycle stations outside the city wastes time, the end result of which means that the materials can be reused only in very limited areas.

The challenge with this project was to separate materials concurrent with deconstruction. Concrete is usually reinforced with a metal mesh inside. Common techniques involve using brute force to pulverize the concrete, which creates a mixed mound of waste material that needs to be separated before it can be reused or sold as second-grade metal or as a filling material.

In order to overcome later separation and ease the transport of materials, the process had to start with separation on the spot. It was a challenge to switch from brutal pulverizing to smart deconstruction.

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One of the goals of this project was to provide a smart and sustainable near-future approach to the demolition operations that will facilitate reuse as much as possible.

Today, operators manually control different sized heavy machinery, which consume a lot of energy to smash and crush the concrete structure into dusty bits. Water has to be sprayed constantly with fire hoses to prevent harmful dust from spreading. After the work is done, big machines scoop up the rebar and concrete mixture and transfer them to the recycle stations outside the city where the waste is separated manually. Concrete needs to be crushed with power crushers in several stages, the end result of which it can only be used for simple construction layouts. The metal is melted for reuse.

An autonomous fleet of ERO Concrete Recycling Robots is placed strategically within the building. They scan the surroundings and determine a route with which they will execute during the operation. Once ERO starts working, it literally erases the building. ERO deconstructs with high-pressure water and sucks and separates the mixture of aggregate, cement and water. It then sends aggregate and filtered cement slurry separately down to the packaging unit to be contained. Clean aggregate is packed into big bags, which are labeled and sent to nearby concrete precast stations for reuse. Water is recycled back into the system. The packaging unit provides ERO with vacuum suction and electrical power. Turbulence dynamos placed within the air suction route produces some percent of power that ERO needs.

ERO uses less than what it gets. Nothing is placed in landfills or sent away for additional processing. Even the rebar is cleaned of concrete, dust and rust and is ready to be cut and reused immediately. Every bit of the load-bearing structure is reusable for new building blocks.

This project is an excellent solution for the complexity of today’s demolition techniques, which consume a lot of energy to create a lot of waste. ERO simply turns waste into an asset. n Designed by Omer Haciomeroglu of Umeå Institute of Design for Atlas Copco Rockdrills AB

“

This piece of student work goes beyond the usual user observation and insight-based industrial design concept.

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It continues all the way to the smallest detail and explains the product in a plausible and comprehensive way.

—Leslie Speer, IDSA, San José State University

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eZtap

TAPPING MADE EASY “

eZtap is a clean and elegant design solution

”

conveying depth and empathy for the user.

—Leslie Speer, IDSA, San José State University

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he eZtap is an innovative solution that improves the rubber tapping process. Rubber tapping is the process of collecting latex from a rubber tree. It works by making an incision in the bark of a tree, which makes it possible for the latex to flow freely down the side of the tree and into a collection cup. The eZtap was designed to enable users to save time and energy and to increase the amount of latex collected.

In countries such as Thailand, Malaysia, Indonesia and Brazil, rubber tapping is an important part of the local economy. Rubber is a highly exported material used for a wealth of different everyday products. The latex collected through the process of rubber tapping is found in a wide variety of applications, including door and window profiles, hoses, belts, matting, flooring for the automotive industry, textiles, and gloves for medical, household and industrial purposes.

The latex from rubber tapping is also used in toy balloons.

However, the rubber tapping industry is one of the few domains that hasn’t seen much change. The same methodology has been used for a long time, and there is a lack of innovation. The eZtap promises to improve the rubber tapping process and ultimately increase the profits of rubber plantation owners.

The eZtap features a knife that lends greater precision to the rubber tapping process. The unique blade shape facilitates efficient cutting that produces deeper grooves.

The knife features an eco-plastic handle and a stainlesssteel blade. In addition to the knife, it also comes with the eZtap bowl. The bowl, also created with eco-plastic, is easy to use and was designed with a smooth interior for easy rubber removal. With one simple turn of the embedded palate, the user can remove all the rubber in the bowl. Both the bowl and the knife feature ergonomic designs for a more comfortable, precise and efficient rubber tapping experience. Also, eZtap is lightweight and designed for easy portability.

The challenge of designing the eZtap was to create something that has never been done before, but at the same time keep the device simple, minimal and efficient. The eZtap is intended to be sold to rubber plantation owners throughout the world. Therefore, the design was focused on being easy to use and efficient so that the plantation owners could be more productive and profitable. n Designed by Justine Lotigie of DSK ISD International School of Design

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“

Life-on takes the old idea of greening roofs and

applies this in the most pragmatic yet empathetic way.

No new systems are created but existing building

construction and infrastructure are leveraged.

”

—Leslie Speer, IDSA, San José State University

Life-on

USING NATURE TO CONSERVE NATURE

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ife-on is a roof tile designed to accommodate each of the seasons and provide warming or cooling benefits appropriate to the time of year. The tiles are able to grow grass. During the summer months, the grass blocks sunlight and keeps the interior of the house much cooler than a typical roof. In addition, the grass helps with the absorption of carbon dioxide from the air, the release of oxygen back into the environment and the purification of the air; it also enhances the appearance of the house and the surrounding neighborhood. During the winter months, the grass gradually withers, forming a barrier that can prevent heat loss from inside the house and saves energy.

Houses all over the world have roofing, but some materials are better than others in terms of energy savings.

Some roofing materials are better during the summer, others during the winter. Life-on tiles work year-round. Spring, summer, winter and fall users can conserve energy because they won’t need to rely on the air-conditioner or heater as much in order to stay comfortable. Life-on ensures that the electricity consumption is low throughout the year.

One of the problems of traditional roof tiles is that the heat from the sun can pass through the tiles and into the house, causing the interior of the house to heat up and the user to turn on the air-conditioner. The same is true during the wintertime, except instead of the heat, the cold easily passes through, causing the user to turn on the heater. Lifeon is designed to function in an opposite manner, ensuring

a cool home during the summertime and a warm home during the wintertime, all the while helping the user save energy and save money.

Another important aspect of Life-on roof tiles is their durability. Most roof tiles are used for more than 10 years, so it pays to have a roof that will stay strong and effective for at least that long. Life-on is designed to be extremely durable and effective during the hottest and coldest times of year.

For the eco-minded, Life-on is beneficial in that it is designed to absorb carbon dioxide, release clean oxygen and purify the air. With Life-on, users benefit the environment and do their part in fighting global warming. In addition, environmentally friendly and nature-oriented people will benefit from the calming and relaxing feel of having a beautiful green grass roof. n Designed by Teng Xuan of Jiangnan University

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One Degree High Performance Dinghy Shoe

CHAMPIONING SAILING

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“

Precise understanding of context and user and translating the needs into an attractive solution.

—Oscar Peña, Philips Design Lighting

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he One Degree High Performance Dinghy Shoe was designed to protect athletes in high-performance sailing fleets against the sport’s strain on the feet.

The shoe aims at being more durable, more flexible, lighter and equipped to drain water without sacrificing protection or body warmth. Current footwear used by sailing athletes fulfills only a limited number of needs. One Degree’s design targets a hybrid solution, taking the benefits from a variety of different styles of footwear to address a greater number of sport-specific expectations.

”

Appropriate detailing and understanding of materials.

Sailors are often left borrowing performance products, and in particular footwear, from parallel industries. The One Degree shoe targets the needs of the sport itself at a competitive price. The shoe is more durable than the competition and was directly designed with the demands of the sailing athlete in mind. Users do not have to compromise on comfort and protection for flexibility.

One Degree represents the launch of a brand effort that provides high-performance products to sailing athletes. The brand aims to grow from footwear into apparel and digital training in an effort to champion the sport at a global scale and lower the entry barrier to up-and-coming athletes.

The biggest challenge with the development of One Degree was creating the business case for launching a brand from the ground up. With the industry of highperformance sailing being relatively small in comparison to parallel industries such as surfing, the space for a profitable innovative product remained small. It was essential, however, to launch an effort that stood free of existing brands on the market. Current sailing athletes are rather isolated geographically, thus assisting greatly in the sport’s segmentation, allowing for only the more traditional and mainstream sailing look to be applicable to audiences outside of the sport. This has pushed nautical apparel brands to develop very little technology, while making most profits off of sailing lifestyle apparel.

Subsidizing the costs of manufacturing while still promising a durable, reliable and performance-driven product was the foremost challenge. Working on site with Hong Kong manufacturers ensured that the design would be competitive. The shoe is easy to manufacture, easy to assemble and to disassemble. A common problem is the fast deterioration of neoprene often forcing users to purchase an entirely new shoe: in this case, the neoprene lining is replaceable, allowing for a longer-lasting product with easily interchangeable parts. The aesthetics of the shoe are also trend-defining and are designed to appeal to a younger and more extreme audience. n Designed by Nina Viggi of Art Center College of Design

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Pivot: Empowering Trafficked Victims

DISCREET HELP P

ivot: Empowering Trafficked Victims is a product with a hidden message intended to help victims of human trafficking become aware of their rights and the organizations that can help them. Because the information is hidden inside an everyday product, it can reach victims without their captors’ knowledge and without direct service-provider-to-victim contact.

The pilot for this concept targets female victims; the product is an ordinary-looking sanitary pad, something that is used when a person is alone. Folded inside the pad is a water-soluble insert containing a message and a hotline number that can be accessed when a victim is physically and mentally ready to get help. Ideally, a woman will be alone in a restroom when she finds the message, enabling her to read the information, detach the phone number and flush the rest of the insert in the toilet.

The pads will be distributed to at-risk women through health clinics, human-services organizations and community organizations. The insert is printed on water-soluble paper so it can easily be destroyed after detaching the hotline number. The hotline number is disguised as a fortune cookie wish, so if discovered by a trafficker, it would not raise suspicion. The insert also addresses time constraints, language barriers and varying levels of literacy by using text in combination with illustrations that have a relatable level of abstraction. Additionally, in collaboration with the Washington Anti-Human Trafficking Network (WARN), the culture of the at-risk person was considered in developing imagery and language that invokes trust.

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“

Pivot deals with the ugliness of human society in a subtle and

well-considered way. The work displays how design

can make a tangible difference through education and

”

offering empowerment.

—Leslie Speer, IDSA, San José State University

Pivot was designed to address several specific problems in human trafficking. According to human-rights advocates, human trafficking victims can only be helped when they are emotionally and physically ready to leave their captors. Simply put, most victims aren’t rescued; they choose to seek help. The problem that many victims face is that once they are ready to seek help, they don’t know where to turn. At the same time, victims are usually under close scrutiny by their captors, making it difficult to carry rescue information with them. According to some victim services providers, victims are most at risk of violence from their captors when the captors suspect the victims will try to escape.

Pivot provides a way for victims to discreetly keep crucial information until the moment they are ready to use it. When ready, a victim can call the national hotline number listed on the insert and speak directly with a resource who will connect her with housing, legal, emotional and financial support.

Pivot is not a stand-alone solution to the entire problem of human trafficking; rather it offers an effective way to address the problem of providing discreet rescue information to some hard-to-reach populations. Although the current product is intended for trafficked women, the basic concept can be expanded to items that would target trafficked men. n Designed by Adriel Rollins, Josh Nelson, Kari Gaynor, Melanie Wang and Mike Fretto of University of Washington Division of Design

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SAFEWAVE

MAKING BEACHES SAFER

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Clever and compact design concept. A good

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—Oscar Peña, Philips Design Lighting

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AFEWAVE is a robotic rescue buoy for beach authorities who are unable to employ professional lifeguards. It is designed to locate and rescue people from strong, dangerous and ultimately life-threatening rip currents. Guided by a laser pointer and sonar sensors, SAFEWAVE can quickly locate and reach the victim using powerful dual hydro jets. Just before the rescue, it inflates with compressed air to transform into a floating V-shape, which is easy to hold on to while being transported to shore.

SAFEWAVE is intended to be located in dedicated rescue stands positioned at strategic locations along the beach.

Rip currents are responsible for 80 percent of drowning incidents in the United States. Many people are unaware of the dangers of rip currents and how to react if they get caught in one. Naturally, most people panic and try to fight the strong currents pulling them toward the sea, but they quickly become too tired. Unfortunately, during these types of emergencies, other people often try to

rescue the victim only to find themselves stuck in the same life-threatening situation. Most of these drowning incidents could be prevented if a lifeguard was present, but lifeguards are expensive, and many beaches cannot afford to employ professional lifeguards.

Despite its technically advanced functionality, SAFEWAVE appears simple and approachable. Its design maintains some of the iconic expression from the original rescue ring buoys. The rescue stand it is housed on makes it easy to spot even from a distance, and the solar cells keep the batteries fully charged, ensuring SAFEWAVE is ready 24/7.

SAFEWAVE was designed with ergonomics in mind.

The nonslip rubber-coated edges provide an excellent grip, making it easy to hold on to, especially in the front with the U-shaped handle bar. In addition, the strong red color of the rubber attracts attention, providing the person in distress a visual indication of where to grab. The inflated V-shape increases SAFEWAVE’s buoyancy and stability, making it easy to get into, unlike a conventional rescue ring. The fabric-reinforced air cushion and the neoprene material on the top provide a comfortable and shock-absorbing contact area for the body to rest on.

Its simple and intuitive semiautonomous functionality ensures that anyone can use it; no prior skill or training is needed. Simply place SAFEWAVE in the water and point it toward the person who needs to be rescued; the intelligent autonomous part does the rest. Importantly, the rescue is performed in a safe and complete way, avoiding the need for other people to risk their lives in the dangerous currents.

SAFEWAVE simply makes beaches safer for everyone. n Designed by Philip Nordmand Andersen of Umeå Institute of Design

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Aiding Cup – Medicine+Water

The Aiding Cup – Medicine+Water is designed to bring a safe and timely remedy to sick people who live amid difficult conditions, such as drought and war. It is a prepackaged kit containing medicine and clean water with which to swallow the medicine. It is made from recyclable plant fiber, and its quality is guaranteed for two years. n Designed by Shi Jian of Hunan University, Li Ke, Chen Yiling, Xu Wei, Ye Feng, Hu Yi, Wu Jia, Liu Yi and Wang Nianou of Zhejiang University and Cheng Zhang, Jin Tuo and Wang Lingen of Zhejiang Sci-Tech University

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Asthma Wellness Kit The Asthma Wellness Kit is designed for asthma-prone users who want to lead an active lifestyle. The kit contains a mouth-worn product with a heat exchanger and peakflow meter. The heat exchanger humidifies and levels inhaled air temperature to prevent dried out airways, while the peak-flow meter continuously monitors airway contractions and warns the user of a coming attack. n Designed by Cenk Aytekin of Ume책 Institute of Design for Philips Healthcare

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Fire Escape Mask

The Fire Escape Mask enables users to escape from a fire by absorbing the smoke. It contains liquid medicine that is dispensed when the mask is pulled out of the package. The mask can effectively prevent toxic smoke from entering the user’s lungs, providing protection for people during a fire. n Designed by Jieyu Jiang, Zishuo Fang, Tengwen Hu, Shang Tong, Cheng Chi and Xiaoneng Jin of Zhejiang University

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HCV Test The HCV Test is a blood-borne pathogen-testing device with an integrated lancet and testing strip that folds into a self-contained sharps container. It works by squeezing the tabs on top of the test body, which releases a springloaded lancet that punctures the finger. The lancet release tabs are then used to squeeze blood from the puncture site onto the test strip. n Designed by Lonnie Mann III, Joy Christensen, IDSA and Glenn Shaw of Southern Illinois University Carbondale

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Oblikk Hard Hat Suspension System

The Oblikk Hard Hat Suspension System protects the wearer from rotational and lateral impact with progressive dampening and added comfort. With a simple twist of the knob on the back of the helmet, the wearer can resize for comfort. The Oblikk is ideal for fire safety, law enforcement, medical, sport and construction applications. n Designed by Marc Dubui of Art Center College of Design

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Omega SprintMaster Starting Block

The Omega SprintMaster Starting Block is a redesigned starting block that improves a runner’s ergonomics, adjustability and comfort. It gives the runner freedom to adjust the footpads through a sliding rail, a rear dual LCD display to check on accurate measurement of its footpads and a sleek, unobtrusive speaker design that provides a better hearing position. n Designed by Jom Sirimongkolkasem of California College of the Arts

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Optical Stethoscope

The Optical Stethoscope enables doctors to visualize the internal sounds of the human body, such as a heartbeat or the movement of stomach fluids. Using the Optical Stethoscope, doctors can employ both their auditory and visual senses to make a better diagnosis. Additionally, in emergency situations, the device can help provide a fast and accurate diagnosis. n Designed by Seobin Oh and Joon Hee Kim of KAIST

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U Bowl

The U Bowl is a cooking pot designed with a special U-shaped silicone part on the side that enables the user to simply clean both sides of a cooking spoon without wasting food. The flexibility of the silicone part also enables the user to hold the bowl while using it. n Designed by Jeho Yoon of Burg Giebichenstein University of Art and Design Halle

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1. 15MINUTES The 15minutes lamp enables users to slowly fall asleep to a darkening room. Before going to sleep, users invert 15minutes.

Sand flows down the glass, slowly covering the lighting section to create a darkening environment. Users can adjust the time of the sand at 15-minute intervals. When the sand flows down completely, the power is automatically switched off by the weight of the sand. n Designed by Lee Hye mi, Lee Hye min and Sun hwa jung of Sookmyung Women’s University

2. A BETTER WORKING ENVIRONMENT FOR CERTIFIED NURSING ASSISTANTS A Better Working Environment for Certified Nursing Assistants (CNA) enables CNAs to safely dispose of the bowel movement of elderly residents during their shower routine. It is safer, cleaner and reduces the burden on CNAs by cutting back on the number of steps they need to take if the unexpected happens. n Designed

by Shingo Mamiya of Art Center College of Design 3. ACCURATE THROWING Accurate Throwing was designed to remove the danger to referees and measuring staff during javelin events. It also features precise measuring and computing technology for accurate measurements of the javelin throw. It has an embedded electronic system that precisely locates the starting and landing points. n Designed by Haimo Bao, Wenqiang Zhou, Zhixun Jin, Kun Xu, Song Qiao, Ran Li, Meiyan Li, Jiaqi Wang, Xinyi Li and Huanle Li of School of Design, Dalian Nationalities University and Bai Xue of Huazhong University of Science and Technology

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4. BIO-CLEANER BIO-CLEANER prevents the deterioration of the ocean environment from oil spills. The system consists of a bacteria tank that breaks down pollutants in the water, a biosensor that detects and tracks the pollutants to help prevent them from spreading, and an acoustic wave device that expels animals from the pollutants to protect them from harm. n Designed by Hsiang-Han Hsu of Fortune Institute of Technology and Yih-Wenn Luo of National Cheng Kung University 5. DESERT FOREST Desert Forest is a bamboo-like instrument that collects water in desert areas. Simply stick Desert Forest in the sand and leave it overnight. It collects dewdrops and stores them inside the vessel underground. When planted in a large number, Desert Forest will collect sand around its roots, preventing huge sandstorms from forming. n Designed by il-mo Ahn and SoYeon Park of Konkuk University Seoul 6. DIVERSE SUNSHADE The Diverse Sunshade is a multifunctional shade for the beach, summertime or any day with an abundance of sun. It is designed with foldable edges that can be pulled down to form a changing room, tent or simply a retreat from the sun. n Designed by Haimo Bao, Weihua Zhang, Jiwei Huang, Rui Zhang, Kun Xu, Song Qiao, Yong Jiang, Xirui Hou, Jiaxuan Ma, Jiacheng Bao and Ying Wang of School of Design, Dalian Nationalities University

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7. DYNAPAC RED CARPET The Dynapac Red Carpet is an electricpowered paver that can repair asphalt roads on the move without disrupting traffic: cars simply drive over the repair zone while a process called Hot-In-Place Recycling takes place underneath. The reclaimed asphalt is then lifted into the machine, mixed with a small amount of fresh binder and paved back onto the road. n Designed by Gosha Galitsky of Umeå Institute of Design for Atlas Copco 8. E-CATCH NET The E-catch Net is a virtual insect-catching net designed to capture insects with digital scanning technology. It works by scanning the insect and creating a 3D paper model of its likeness. The E-catch Net enables children to enjoy insect catching without having to kill insects. n Designed by Xiao-Neng Jin, Zhang Cheng, Li-Bin Hao, You Zeng, Xiao-Long Lou, Jun-Ye Tao, Yu-Han Liao, Jian Shi, Yi-Lin Chen, Yi Hu and Ke Li of Zhejiang University and Tuo Jin Ling-En Wang, An-Qi Yao and Xi Wang of Zhejiang Sci-tech University

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9. HYPERION – MINER’S HELMET The Hyperion – Miner’s Helmet is designed to minimize work-related injuries and prevent irreversible vertebrae damage. It provides both head protection and comfort during long work hours. It features a balanced weight distribution, which reduces stress, load and fatigue. n Designed by Maxime (Dax) Dubreucq of Umeå Institute of Design 10. FUNNEL The Funnel is a food-steaming appliance that features a scale that accurately controls the quantity and pressure of water injection. In addition to water injection, it ensures there isn’t any steam leakage or reflux, which can affect the food and overall effectiveness. n Designed by Haimo Bao, Jiwei Huang, Xiang Liu, Yongqiang Wang, Xiaobu Jia, Kun Xu, Song Qiao, Jiwei Zhang and Mingcang He of School of Design, Dalian Nationalities University 11. HYDROLOGIC The hydrologic is a closed-loop laundry-care system designed to clean and care for dirty clothes and clothes that simply need to be freshened up. It features two sections: The bottom section serves as a traditional washer/dryer and the top section as a steam and ultraviolet cleaning and sterilizing solution. n Designed by William van Beek of Umeå Institute of Design for Whirlpool 12. LEAN ON ME The Lean On Me is an umbrella designed to lean

against a wall without tipping over. Cut to an optimum leaning angle, the Lean On Me features a stable shape and nonslip silicon material. It also features a touch of color to provide aesthetic appeal. n Designed by Cheol-woong Seo and Jae-hee Park of Hong-Ik University

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13. MAMMA The Mamma is a salt shaker designed to reduce the salt intake of its user. Rather than pour inexact and abundant amounts of salt on food, the Mamma enables the user to easily measure the amount of salt being used. n Designed by Soohun Jung of Samsung Art and Design Institute 14. MOSTRAP MOSTRAP is a mosquito trap for the home. It uses a mixture of yeast and sugar to produce carbon dioxide. The mosquitoes enter the device in search of the source of the carbon dioxide. Once inside, they are trapped in an inner chamber, and an electric mesh on the wall of the chamber electrocutes the mosquitoes once they land on it. n Designed by Vishakan Shivasubramaniam of DSK ISD International School of Design 15. MOTORLESS VACUUM The Motorless Vacuum is a vacuum cleaner intended for use during drilling. It quickly sucks up debris and enables users to punch safely and cleanly without wearing a mask and protective glasses. In addition, it solves the inconvenient problem of having to remove debris after work. It operates without power and is lightweight, inexpensive and economical. n Designed by Seokhui Kim and Inhwan Kim of Hong-Ik University

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16. MUA-MI The Mua-Mi is a breast pump that provides an easy, convenient and comfortable way to pump milk. It features a one-time-use plastic bag, which can be used as a milk bottle and kept fresh for up to 12 hours. It also includes an app that helps users control the pump and check the temperature of the milk. n Designed by Xiaoxiao Pu, Zimo Pan and Lei Hong of Rochester Institute of Technology 17. MULTI-LADDER The Multi-ladder is part ladder, part cart and part stretcher. It was designed for use in emergency situations like natural disasters, including tsunamis, earthquakes and floods. It features straps that enable the safe transport of emergency patients on the stretcher, but can also be unfolded as a cart to carry patients. n Designed by Moon Jung Jang and Bo reum Seo of Kookmin University 18. OINTMENT-TIPS Ointment-tips are safe, portable, clean and easyto-use medical supplies designed to treat injuries on the go and in emergency situations where the user has to act swiftly. As a disposable product, it has no external contact with the user and can be thrown away when finished. n Designed by Jin Bo Ra, Hong Yea Ji, Park Gee Yeon and Jo Min Ji of Hannam University

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19. PUMPING SCREW BLENDER The Pumping Screw Blender features a screw mechanism that enables the user to blend easily without using electricity. With its unique pumping mechanism, it can be used anytime, anywhere. It is light and portable and also doubles as a to-go tumbler. n Designed by Bong Gyeom Kim of Cheongju University 20. TELL ME, MIRROR Designed to cheer up its user, the Tell me, mirror features a digital voice that asks, “Who is the most beautiful in the world?” With its varying lighting frame, the mirror has a magical, mythical charm to it. It provides the user with an opportunity to look through a mirror with a different, more positive perspective. n Designed by Yoori Koo of Seoul National University of Science and Technology 21. U-BATTERY The U-battery combines the SD card of a camera, a U-disk and a battery that together enable the user to perform multiple functions simultaneously, such as charging the camera’s battery while transferring photos. It provides convenience while eliminating the need for multiple camera accessories. n Designed by Xiang Gao, Haimo Bao, Yusheng Yin, Weiyin Luo, Xiang Liu, Song Qiao, Kun Xu, Xianming Yin, Jiwei Huang, Mengyin Jia and Rui Zhang of School of Design, Dalian Nationalities University; Bai Xue of Huazhong University of Science and Technology

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22. WIDY The WIDY is a laundry rack that features sliding hanging rails and a grooved frame for simple hanging of wet clothing. It features adjustable rails to accommodate larger items and a central button that locks the rails into place. n Designed by Soohun Jung and Areum Gu of Samsung Art and Design Institute 23. XEOS 3D – DESKTOP 3D-PRINTING REINVENTED The XEOS 3D - Desktop 3D-Printing Reinvented was designed for user, consultancies, design departments and even the home office, who need to verify form geometries quickly and easily. It features a robotic printing arm that makes its small desktop form factor possible while speeding up the printing process. Other useful features include wireless operation with Wi-Fi, an integrated fisheye camera and intuitive controls. n Designed

by Stefan Reichert of University of Wuppertal

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T RA N S POR T AT I O N

Air Access

Air Access is a concept that facilitates air travel for passengers with reduced mobility by enabling an easier transition from airport gate to aircraft. The ingenious design aims to reduce the indignity and discrimination that passengers with reduced mobility face when travelling by air. n Designed by Paul Priestman, Nick Moyes and Son Tran of Priestmangoode

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Audi R8

The Audi R8 is an exclusive supercar with captivating refinement and a history of racing dominance. With a mid-mounted V8 or V10 engine, Quattro速 all-wheel drive and an aluminum and magnesium Audi Space Frame (ASF速), the R8 offers handling and balance worthy of any racetrack. Other features include a single frame grille and dynamic turn signals. n Designed by Audi and Audi AG

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T RA N S POR T AT I O N

1. AUDI RS7 SPORTBACK The Audi RS7 Sportback is a large fivedoor coupe that balances luxury with a dose of originality. It features an aesthetic design, innovative technology and a wealth of space and amenities. The RS7 is available in a choice of 10 exterior colors, including the new shade, Nardo gray, and the exclusive Daytona gray with a matte effect. n Designed by Audi of Audi AG 2. IFMOVE The IFmove is more than just a folding bike; it’s a user-friendly solution for the urban environment. Because usability is its highest priority, this bike rides, folds and wheels fast and instinctively, without compromising in performance or handling. In less than 2 seconds, the IFmove transforms into a convenient package, weighing no more than 27 pounds. n Designed by Michael Lin, Kain Galliver, Stijn Deferm, Rex Liu and Sean Chiu of Pacific Cycles Inc. 3. NEW BUSINESS CLASS SEAT AND CABIN FOR LUFTHANSA The New Business Class seat and cabin for Lufthansa is an ambitious new design and branding for Lufthansa’s first fully flat business class seat and cabin. The layout of the design features a V-shaped configuration that helps maintain a substantial headcount while preserving space and the quality of the environment for the passenger. It is designed to feel light, spacious and comfortable. n Designed by PearsonLloyd

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By Joice Joppert Leal Joice Joppert Leal is the executive director of the Objeto Brasil Association and the general coordinator of the IDEA/Brasil Awards.

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n my experience in promoting design I have always considered that awards fulfill an important role not just for design but for the creative economy as a whole. They represent acknowledgement of the work that has been carried out, promote healthy competition between creators, stimulate new market

dynamics, and make way for innovative and high-quality production. The IDEA/Brasil Awards not only have confirmed this perception but have also brought us many opportunities.

In the six years it has been held, IDEA/Brasil has become an indicator of the state of the art of Brasilian design. To be eligible for the competition, the products must be new releases, with less than two years in the market. The applicants come from all regions of Brasil. With this, the list of each year’s winners, is a sample of what is currently being designed in the country: innovations for tools, agricultural and medical equipment, automobiles, household appliances, footwear, furniture and many other products. The awards also show the great advances in design in Brasil.

The student projects are more and more elaborate and sophisticated, involving cutting-edge technology and, at the same time, promoting an unearthing of Brasilian culture concerning both materials and themes, several of which are incorporated in manufacturing.

In the six editions held, we account for more than 600 awarded designs, and all of them, from students to large companies, have had their trajectories positively impacted by the IDEA/Brasil Awards and the IDEA competition. It makes me proud when I see award winners using their prizes for marketing, as a bonus that supports their businesses.

Since IDEA/Brasil is the Brasilian chapter of an internationally renowned competition held in the US, the IDEA program, from the beginning of our history the acknowledgement of Brasilian design by participants of the North American market was evident—including designers and entrepreneurs of the sector, as well as expert journalists. Many of these, at the invitation of the Objeto Brasil Association, have come to Brasil to get in touch with Brasilian design and to take part in events associated with the competition, be it speaking in international conferences and seminars or participating in the jury. And the receptivity

has always been warm in the spaces opened by the awards in the North American market. People want to get to know our products; they like what they see and want more. There is a space to be cultivated and occupied. And therein lies the opportunity opened by IDEA/Brasil—both in the internal and international markets.

With the awards I got to know the North American market better—a market that went through a large crisis but is already recovering, thanks to its dynamism. Besides taking the IDEA/Brasil winners to the exhibit at the annual International Conference held by IDSA, the Objeto Brasil Association also opened new spaces in the North American market, with efforts to enhance visibility for our products and to create opportunities for generating business. A good example of this is our participation in New York Design Week, one of the most important design events in the world, with the Fresh From Brasil exhibit.

I have always believed that design should go where people are and that it is important to disseminate the idea that design is not luxury, but a means to meet essential needs of everyday life and to improve the quality of life for everyone. Every edition of IDEA/Brasil is accompanied by a winners’ exhibit that takes place in Conjunto Nacional, an open gallery in Paulista Avenue, the financial and commercial heart of São Paulo through which 55,000 people walk every day. Now, associated with the IDEA/Brasil winners’ exhibit, we are launching VIVA Design, a relationship platform for companies, designers and the general public as well as a large exhibition space to spread the word about new design trends in Brasil—a new opportunity created for Brasilian design by theObjeto Brasil Association anchored in the IDEA/Brasil Awards. n

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30th Bienal de São Paulo – Visual Identity, Publications and Visual Communication

A complex project that systemizes a universe of constellatory elements through a streamlined set of visual tools (constellatory symbol and diagram and typeface) determined at a workshop held with Brasilian and foreign designers, the curatorial and educational teams, and 12 students and professionals chosen through the appraisal of proposals and portfolios. Thirty different posters, one by each of the workshop participants, translate the same set of system rules. A catalogue with 60 jackets derived from these posters was created using constellatory images commissioned from the artists. The teacher and educator primers contained special artist and concept fact sheets that could be arranged in various different constellations on a Tyvek® support, fundamental to creating classroom dynamics. There was also an exhibition guide, complete exhibition signage and a website. n Designed by Andre Stolarski

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S O C I A L I M PACT DE SI G N

Street Furniture for the City of São Paulo – Bus Shelters and Information Displays

The project has won one of the biggest international bids for city furniture in the world: 7,500 bus shelters, designed for the city of São Paulo, constituting one of the largest outdoor urban media circuits in the world. Considering the urban scale, diversity and contrasts, the complex DNA Paulistano (from São Paulo) and the city’s different realities, four distinct typologies were conceptualized: brutalist, structured chaos, hi-tech and m inimalistic. The language of each typology is complementary and reflects the diverse urban situations, characteristics and personalities of São Paulo. With the human being as its central element, the design was created to provide maximum well-being to the 9 million passengers who use the public transport system on a daily basis. As a premises, it contains the principles of universal design and all of the general principles of sustainability. n Designed by Guto Indio Da Costa

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I D E A / BR ASI L

L E I S U RE & R E CR E ATI O N 1. “ONCE UPON A TIME” TOY THEATER “Once upon a time” is a toy theater for children of all ages (from 3 years old on). It is a contemporary redesign of traditional toy theaters of the late 18th century. The theater is equipped with several scenarios and cardboard characters. It turns into a case easy to assemble, disassemble, store and carry. The toy follows a child’s growth for several years because sets of scenarios and characters can be purchased separately, targeted to different age groups. It stimulates creative freedom and the child’s interaction with family, other children, educators and teachers (it can be used as teaching material). Scenarios and characters can be created by the children themselves using drawings, magazine clippings, gluing and photographs of themselves. After all, if imagination has no limits, toys cannot either! n Designed by Bruna Madureira

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S T U D E N T DE SI G NS 2. FLC SUSTAINABLE Despite their characteristics, such as greater energy efficiency and life expectancy in comparison to incandescent lamps, fluorescent lamps contain toxic residues which may contaminate the environment in cases of inappropriate disposal or accidents regarding its handling and transportation. FLC Sustainable, beyond a mere package, proposes a new kind of relationship between the consumer and the compact fluorescent lamp package by facilitating the return of the replaced, old or damaged bulb to its manufacturer and its due recycling. The package, composed mainly of a molded paper pulp case, efficiently protects the new lamp from the point-of-sale to its place of use, acts as a protective structure for the inoperative lamps, which can therefore be discarded safely in domestic waste or forwarded to a proper waste collection point. n Designed by Guilherme Parolin

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or the first time

, the National Endowment for the Arts takes an in-depth look at the dynamic field of industrial design. Valuing the Art of Industrial Design: A Profile of the Sector and Its Importance to Manufacturing, Technology, and Innovation uses fresh statistics from the U.S. Bureau of Labor Statistics, the U.S. Census Bureau, and the United States Patent and Trademark Office to describe the industrial designer workforce, the sectors that hire them, where industrial designers work, what they and their firms earn, and what kinds of product innovations they make.

The publication is available as a downloadable PDF at arts.gov, and includes additional information for researchers as well. A limited number of printed publications will also be available for order, free of charge.

F I N A L I STS

Bathrooms, Spas, Wellness

Commercial & Industrial Products

AP-1512HH, AP-0512NH designed by Hun- jung Choi, Claire Sulki Lee and Young-jo Kim of Coway Collection MA and FT designed by Mario Gagnon, IDSA, Benoit Orban, Thomas Rouayroux and Louis Sarrazin of Alto Design Filtrete™ Portable Humidifier designed by Gianmauro Vella and Levin Xin of 3M Integrated Overall Sanitaryware designed by Guangkui Liu, Ye Lu and Dong Zhou of Chengdu

AMX Modero X Series Commercial

Bamboo Tea Set designed by Jamy Yang,

Touch Panel Family designed by Bryan

Min Wang and Xiaojing Huang of YANG DESIGN

Hunter, IDSA, Mark Gilson, Jared Mockler, IDSA,

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and Henric Jentz of Fahrenheit Design and

bamboo and pewter for a stylish, modern look.

Levity designed by Roque Corpuz Jr., IDSA,

Doug Laube and Kevin Hodge of IDM for AMX

The set includes a teapot, caddy, brush, tray

Kris Clover and Mary Reid, IDSA of Kohler Co.

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AIM Industrial Design Co. Ltd.

Lollipop designed by Cliff Shin, IDSA of University of Illinois at Urbana-Champaign

The Modero X Series Commercial Touch Panel

vertical concave and convex texture inspired by

residential and institutional spaces. These

bamboo fiber that also prevents the user from

touch panels enable environmental control in

being burned while handling the tea set.

conference rooms, classrooms, hotels and more.

and Sang-hwa Lee of Coway

It consists of 12 touch-screen control panels,

Prada of Ziba Munich

and snack plate. The collection is covered with a

Family was designed for business, hospitality,

OXY designed by Hun-jung Choi, Jee-youn Lee

PURE Spray Bottle designed by Manuel Perez

The Bamboo Tea Set uses a combination of

ranging from 20 inches to 4.3 inches, in both tabletop and wall-mounted models.

serene designed by Manuel Garzon of University of Houston Strayt Faucet Series designed by Chiaying Lee and Powen Shih of Kohler China Investment Co. Ltd. Sunbeam® Touch Up & Go Finishing Iron designed by BMW Group DesignworksUSA WETSTYLE Couture Collection designed

by WETSTYLE Design Lab of WETSTYLE and Patrick Messier WETSTYLE FRAME Collection designed by WETSTYLE Design Lab of WETSTYLE and Joël Dupras

Industrial Robot KR 240 Quantec Ultra K

Industrial Robot KR 270 Quantec Ultra

designed by Mario Selic of Selic Industriedesign

designed by Mario Selic of Selic Industriedesign

and Günther Merk and Joachim Markert of

and Günther Merk and Joachim Markert of

KUKA Roboter GmbH

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The Industrial robot

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The Industrial robot

KR 270 Quantec Ultra can move to a target

mounted industrial robot that is ideally suited for

point with an accuracy of 0.0023 inches within

integration on machine tools, injection molding

seconds, making it ideal for spot welding,

and die-casting machines. It features a long

assembly and packaging tasks. Its payload

downward reach, which also makes it suitable

capacity is 595 pounds. It is designed as a long-

for automotive industry applications. The payload

lasting product, with an average service life of

capacity, including tooling, is 530 pounds, and

10 to 15 years.

the total weight is 2,640 pounds.

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KUKA Roboter GmbH

KR 240 Quantec Ultra K is a flexible shelf-

2nd GENERATION PORTABLE GENERATOR designed by Mark Schoening, IDSA and Patrick Scranton, IDSA of SIGMADESIGN for 2nd Generation Power Co. 62 Max+ IR Thermometer designed by Jeff Elrod and Tony Liu of Fluke Corp.

Android Business Pad BP70 designed by Jung Sik Park, Se Bin Park, Ji Seok Heo and DYNAPAC CA 3500-6500 Single Drum

O2 Mobile Radio Control Head designed

Vibratory Roller Range designed by

by Motorola Solutions

Atlas Copco Industrial Design Competence

Control Head is a rugged vehicle-mounted two-

Center of Atlas Copco Rock Drills AB

way radio designed for the harsh conditions

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The O2 Mobile Radio

Ri Jin Seo of Bluebird Inc. Boltec .04 designed by Dawid Dawod of Umeå Institute of Design for Atlas Copco, New Boliden

DYNAPAC CA 3500-6500 Single Drum Vibratory

found in mining, firefighting, construction and

Coca-Cola Mini Cube designed by Pierpaolo

Roller Range is a range of vibratory rollers used

utility environments. It provides an intuitive

Congiu, Alvaro Quintanilla and Francisco Javier

for compacting soil at construction sites. The

interface and co-molded elastomer bumpers. It

García of Loop for The Coca Cola Co.

roller drum was designed to vibrate at very high

is available in high visibility colors that convey

speeds, which creates an enormous amount of

ruggedness and dependability. Enlarged buttons

packing energy for a more efficient work process.

and features serve to guide fingers to the right

Compass Plus designed by Lee Danny and Lee Hanu of Otis Elevator Co.

controls even when the user’s attention is

Crown ES 4000 / ET 4000 Series Stackers

distracted by other events.

designed by Christoph Babel, Jim Kraimer, IDSA, Mike Gallagher, IDSA and Markus Graf of Crown Equipment Corp.

Datalogic Jade X7 Portal Scanner designed

by Datalogic ADC EUGENE OREGON and lenartstudios LLC Designline Industrial Computer designed

by Sooshin Choi, IDSA for Phoenix Contact Diebold Concept ATM Terminal designed

by Paul Magee and Donald Nelson Jr. of Diebold Inc. and Balance Inc. DreamLabo 5000 designed by Hayashi Hideki, Morishita Yasuhiro, Agata Nobuyuki, Yoshida Tomomi, Sakata Osamu (PD), Ando Kyoichi,

JBL VTX Series Line Array designed

T-BOX Multi-functional Home System

by Myk Lum, IDSA, William Yeh, Daniel Yoo,

designed by Jamy Yang and Anthony Zhang of

Ken Sugimoto and Joe Morin of LDA for JBL

YANG DESIGN

Professional

n

The JBL VTX Series Line Array

n

The T-BOX Multi-functional

Home System is convenient to combine and

is a flagship line of speakers for JBL. It was

disassemble. It consists of modular boxes

designed for sound reinforcement applications

that can be stacked and arranged in various

that need the highest quality of sound, such as

combinations to create a bookshelf, TV cabinet,

indoor and outdoor concert venues, music halls,

footrest and more. The modular design enables

theaters and stadiums.

users to buy the boxes separately and combine

Noguchi Takahiro, Ito Hitomi, Koyama Kenta, Kuno Yoshiki (UD), Unishi Ryoko, Hisatomi Tatsuya, Kitajima Hitomi and Kamiyama Emiko (IRD) of Canon Inc.

them on their own. The boxes can be rearranged at any time to create different configurations.

INNOVATION FALL 2013

177

F I N A L I STS

Communication Tools E Ink Cordless Drill designed by lenartstudios

Pacer 112UE designed by Paul Goetz, Rob

LLC for E Ink Corp.

Pfischner, Jeff Kunkler, Benny Hui, Benjo Manuel,

EOS C300 & EF CINEMA LENSES designed

by Manabu Inoue, Hiroyuki Kimura, Masaaki Igarashi, Hiroaki Ohashi, Hikari Adachi and Tomoyuki Shigeta of Canon Inc. HighLight designed by Wenlong Jia, Zhen Lian, Xianbin Xu and Ke Zhang of LKK Design Co. Ltd. Shanghai Indra Air Traffic Controller Position designed

by Guido Charosky, Ignacio Rocchetti and Albert Brun of Loop for Indra Kenworth Heavy Duty Class 8 Truck designed by Wallace Peltola, IDSA, Jonathan

Aurelio Jr Arellano, HongWei Ma and Luke Ritchie of Gnosis Product Development and Mark Rupp of NSS Enterprises Inc. for NSS Enterprises Inc. ProTeam® Super Coach Pro™ designed by Douglas Ritterling, IDSA, Shane Glasgow, IDSA, Mark Tomasiak and Doug Schultz of Emerson Tool Co. RIDGID® 10 Inch Sliding Compound Miter Saw with Dual Laser Guide designed by Eric

BlackBerry® Z10 Smartphone designed

Zhou of Chervon North America Inc. for Ridgid

by BlackBerry

Scan&Fly designed by Reinout Vander Meûlen of Type22 and Bas Bruining of VanBerlo

n

The BlackBerry® Z10

Smartphone is an all-touch mobile device built on the BlackBerry 10 operating system. The result is a quiet, understated hardware design that

Duncan, Steve Hovind, David Olsen, Charlie

SIMOGEAR - Geared Motors designed by

simply and elegantly frames the BlackBerry 10

Baer and Steve Jahns of Kenworth Truck

Birgit Leutner of Siemens AG, Nürnberg and Jan

experience. The design eliminates unnecessary

Company and BMW Group DesignworksUSA

Andersson of at-design, Fürth

details; every feature of the phone’s design has

L-style / Floor Standing AIr Conditioner

UgMO UG1000 designed by Andrew Weiman,

for the Shop designed by Sangmoon Jung,

Mathieu Turpault, IDSA, Rob Tannen, Ph.D.,

Myung-sik Kim, Hee-jae Kyun and In-heyuk Choi

Seth Galewyrick, Mathieu Zastawny, Keith Fraser

of LG Electronics Inc.

and John Coleman of Bresslergroup; and UgMO

Multi-Function Point of Sale designed by Brad M. Johnson of Toshiba NV90AG Framing Coil Nailer designed by

a purpose.

Technologies for UgMO Technologies Vehicle Bracket designed by Xingxing Li of NINGBO COOSKIN STATIONERY CO. LTD.

Masato Sakai, I/IDSA and Shingo Kosugi of

Vehicle-to-Home (V2H) Power Supply

Hitachi Koki Co. Ltd.

System for Electric Vehicles (EV) designed by Kai Malte Roever of DENSO Corp.

FXD900 designed by Seung-ho Lee, Ho-sul Lee, Jae-hoon Lim, Ji-Hyuck Choi and Eun-ho Choi of THINKWARE

n

The FXD700 can be

used to prevent vehicle accidents by collecting information about car speed and angles. It features a cylindrical high-definition camera and an embedded GPS to collect data. It can be attached to a car window with a cradle that uses space effectively and keeps the equipment stable.

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Computer Equipment NEXUS4 (LGE-960) designed by Sea-la Park, Cheol-woong Shin, Hyun-woo Yoo and Byunghyun Yi of LG Electronics Inc. and Matias Duarte of Google Optimus G (LS970) designed by Sea-la Park, Cheol-woong Shin and Chan-woo Park of LG Portable Battery Charger Ripple Series

Electronics Inc.

3000/5000/10000 designed by Innovative

Optimus G pro (F240) designed by Yoo-shin

Design Center of Sichuan Changhong Electric

Ahn, Hyung-gon Ryu and Young-ho Kim of LG

Dell XPS 12 designed by Dell Inc.

Electronics Inc.

XPS 12 is a dual-function convertible ultrabook

Co. Ltd.

n

The Ripple Series 3000/5000/10000

is a set of three portable battery chargers with different sizes and proportions. It enables users to charge devices on the go when they don’t have access to an outlet. Each device offers a

Padfone Infinity designed by ASUSDESIGN of Asustek Computer Inc. for Asustek Computer Inc.

n

The Dell

PC designed to seamlessly change from a laptop to a tablet and back again. Its ultrathin design, long battery life and flip screen provide the performance of a laptop and the convenience

standard USB charging port designed to support

Pocket Geiger (Type4) designed by Masashi

and usability of a tablet, all in one elegant

a range of different mobile devices, including

Ogasawara, Yang Ishigaki and Yoshi Tanaka of

ultralight PC.

cellphones, game consoles and MP3 players.

Radiation-Watch.org; Zhigang Xu of MLC Inc. and Yaguchi Electric Co. Ltd.

ATIV designed by Choi Kwangha, Chung Insik, Lee Hyejeong, Park Junsang and Park Jisang of Samsung Electronics Co. Ltd. crystalball designed by HyeJung Choi, Borack Choi, Jinsu Jang and Hyemi Seo of SungKyunKwan University Grand S designed by Huang leqing, Chen zhiyuan, Yang zhenjie, Pan yi and Deng peng of ZTE Linkase designed by Alan Teng of Absolute Technology Co. Ltd.

Quadbeat (LE-400) designed by Sang-hoon Yoon, Hyun-Seung Seo and Young-ho Kim for LG Electronics Inc. RAZR “M” MINI designed by Motorola’s Consumer Experience Design Group RAZR HD, RAZR HD MAXX designed by Consumer Experience Design of Motorola Mobility RealPresence Group 300 designed by Polycom and Pip Tompkin Studio for Polycom

Dell XPS 18 designed by Dell Inc.

n

The Dell

XPS 18 is a mobile device that bridges the gap between multiple personal computer platforms.

It combines the power of a mobile notebook

WE Work designed by Jung Go, Wujong Kwon,

workstation with the simplicity of a tablet and

Sihyoung Lee, Soojung Kim and Saemi Jeong

the functionally of an all-in-one desktop. It’s a

of Samsung Electronics Co. Ltd.

computer powerful and large enough to get work done, but also is highly mobile.

INNOVATION FALL 2013

179

F I N A L I STS

Computer Equipment

HP EliteBook Revolve designed by HewlettPackard Co.

n

The HP EliteBook Revolve

projects a level of confidence using a compact,

HP ENVY SpectreXT designed by Hewlett-

FLUX Router Concept designed by Dan

modern design. It features a touch-enabled

Packard Co.

Harden, IDSA and Sam Benavidez of Whipsaw

display, removable battery and backlit keyboard.

ENVY Spectre XT personal computer boasts a

n

Thin and lightweight, the HP

Its screen pivots to enable users to share their

sleek and stylish design, perfect for an on-the-

change the common perception that routers are

work or revolves and folds to go mobile. It has a

go lifestyle. It features a brushed silver finish on

boring peripheral boxes. It reveals and showcases

11.6-inch diagonal high-definition display packed

the lid and a stylish spun finish on the click pad.

the wireless antenna technology inside, showing

into a lightweight 3-pound convertible notebook.

Equipped with a backlit keyboard, solid-state

the user how the router works. The curious

The Revolve is made with durable scratch-resistant

hard drive and up to 8 hours of battery life, the

design beckons further understanding, putting

materials.

HP Spectre XT was designed for mobility without

Inc.

n

The FLUX Router Concept is intended to

sacrificing performance.

the banal but ever-important router category in the spotlight.

Zero Technolgies Computer System

HP ElitePad designed by Hewlett-Packard

designed by Dan Harden, IDSA, Hiro Teranishi,

Co.

IDSA and Kyle Buzzard of Whipsaw Inc.

ultra-modern premium materials in favor of a

4 is an ultra-thin notebook computer designed

for Pano Logic Middle East

The HP ElitePad is a tablet that forges

HP ENVY Ultrabook™ 4 designed by Hewlett-Packard Co.

n

The ENVY Ultrabook

clean, stunning sculptural form. Ready for any

for a wide array of cost-conscious, design-savvy

Technolgies Computer System is a server-based

environment, it features Corning Gorilla Glass 2

consumers. It features an elegant and slim

computer system designed to replace corporate

combined with a machined aluminum chassis. At

design with a lightweight construction for greater

desktop PCs. A minimal hardware-only device,

9.2 millimeters thin, it’s more compact than most

portability. It is a high-performance notebook

it contains no software, no operating system,

popular consumer tablets on the market. The

that works for those on a budget.

no CPU, no memory and no moving parts. It

vivid 10.1-inch display lets the user spend less

delivers a complete Windows experience, yet

time scrolling and more time doing with support

requires no maintenance, has no security risks

for touch-, pen- or voice-based input.

n

The Zero

and consumes only 10 percent of the energy of a traditional PC.

180

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Touch T02 - Ultra Mini USB Flash

Belkin FastFit Keyboard Cover designed by

Series 7 Chronos designed by Jung Seungho,

Drive designed by Ming-Sung Lin and Kuan-

Ken Mori, Ernesto Quinteros, IDSA, Vince Razo,

Myung Jieun, Hong Junghwan and Yoon

Ting Chen of Silicon Power Computer and

David Kleeman, Jamie Elgie and Ana Hory

Sangwon of Samsung Electronics Co. Ltd.

Communications Inc.

n

The Touch T02 - Ultra

mini USB Flash Drive is easy to use and carry.

It features an opaque one-piece case with an ergonomic arc-shaped design on the end. It is embedded with a magnet inside that enables it

of Belkin

Series 7 Ultra designed by Kim Chungha,

Biscotto (Wireless Router) designed by Sang

Kim Minji, Lee Dongseok and Yoon Sangwon

Hyuk Kim and Jeong Hoon Ha of Samsung

of Samsung Electronics Co. Ltd.

SNS Co. Ltd.

Solid Shine Series Projector designed by

to be stacked easily for storage or attached to

Contour RollerMouse Re:d designed by

Takashi Tsukahara, So Suzuki, Hiroshi Chino,

an office partition, computer case or refrigerator.

Bleck Design Group and Contour Design Inc.

Keiji Yuyama and Ippei Ohashi of Panasonic

It is also water-, vibration- and dust-proof.

21:9 Wide Monitor (29EA93) designed by Heechang Lee, Heesu Yang, Jaeneung Jung,

Felix TwoHands designed by Jung Tak, Damien Vizcarra and Kevin Young, IDSA of

Tablet Stand designed by Ken Mori, Thorben

Continuum for Felix

Neu, Ernesto Quinteros, IDSA, Kazu Otani and

Jaewon Lim and Byungmu Huh of LG

IdeaCentre Horizon designed by Yao Yingjia,

Electronics Inc.

I/IDSA of Lenovo (Beijing) Ltd.

24-inch Touch Monitor SC770 designed by

Level 10 Limited Edition designed by Sonja

Yong-joo Lee and Dae-hun Jung of Samsung

Schiefer and Olivier Molody of BMW Group

Electronics Co. Ltd.

DesignworksUSA

A showcase that uses transparent display

Logitech K760 Wireless Solar Keyboard

NL22B designed by Tae-yeon Won and Gil-jae

designed by Cathal Loughnane and Marten

Lee of Samsung Electronics Co. Ltd.

Helwig of Design Partners

ASUS ROG MAXIMUS VI FORMULA designed

Logitech Ultrathin Keyboard Cover designed

by ASUSDESIGN of Asustek Computer Inc.

by Mathew Bates, John Moriarty, IDSA and

Asus TAICHI Series designed by ASUSDESIGN of Asustek Computer Inc. Asus VariDrive designed by ASUSDESIGN of Asustek Computer Inc.

Corp.

James Lynch of Design Partners for Logitech NOOK Tablet designed by Yves BĂŠhar, Josh Morenstein, Nick Cronan, Isabelle Olsson and Dan Snyder of fuseproject for Barnes & Noble

Jon Roepke of Belkin Targus Ultralife designed by Michel Alvarez, Jake Childs, Christopher Page, Jung Tak, Damien Vizcarra and Kevin Young, IDSA of Continuum for Targus TP-LINK Miniature Wireless Router TL-WR706N(Halo) designed by Wang Xiao Han and Guan Zhen Xuan of TP-LINK Design Transporter Private Cloud Storage Device designed by Rick Lewis, IDSA of seven02 design for Connected Data WeMo Switch and Sensor designed by Michael Wick, Thorben Neu, Ernesto Quinteros, IDSA and Oliver Duncan Seil of Belkin

INNOVATION FALL 2013

181

F I N A L I STS

Design Strategy

Digital Design

Apnicure Mouthpiece Measurement

E Ink SURF Display Strategy designed by

Tools designed by Gadi Amit, IDSA, Jacqui

lenartstudios LLC for E Ink Corp.

Belleau, Chad Harber, Janna Budge, IDSA, Ara Acle, Karl Frankowski and Amy Yip of NewDealDesign LLC; Jonathan Podmore, Kenny Mesia and Jon Lipman of Apnicure and Hiron Menon of Seso

n

Apnicure Mouthpiece

Measurement Tools were designed to take the guesswork out of measurements for Apnicure’s special device that eases the symptoms of

Evotech, Endoscope and Business/Design Strategy designed by IDEO.org and Evotech for Evotech General Electric/Colab collaboration platform designed by frog KOR Water Design Strategy designed by RKS

users suffering from sleep apnea. The Apnicure

LOCAL Strategy designed by Yves Béhar,

Mouthpiece Measurement Tool enables any

Josh Morenstein, Nick Cronan, Noah Murphy-

technician to make the right analysis for the

Reinhertz and Andrea Small of fuseproject

mouthpiece of the device on the first trial, creating a mouthpiece that is specially fitted to each patient’s mouth cavity.

My Customer Journey Digital Ecosystem

2013 Samsung TV Design Concept and

Strategy and Retail Experience designed by

Story designed by Sung-hoon Kang, Kyung-pyo

IDEO and Pacifico for Pacifico

Co. Ltd. Aircraft Owner and Pilots Association (AOPA), Field Guides to Flight Training designed by IDEO and AOPA for AOPA Consumer Financial Protection Bureau Paying for College designed by IDEO and CFPB for CFPB Design the Life You Love designed by Ayse Birsel, IDSA of Birsel + Seck

182

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designed by BlackBerry

n

The BlackBerry

10 Operating System is a robust and reliable platform that is smooth and responsive. It has a modern design and a gesture-based interface that is highly discoverable. It was designed to support, learn and adapt to the way the user works. It will not only run smartphones and tablets, but has the potential to integrate into other aspects of people’s lives such as the car, home, office and more.

designed by IDEO and eBay for eBay Pacifico Seguros Customer Relationship

Hong and Jae-deok Yun of Samsung Electronics

BlackBerry® 10 Operating System

Redefining the Sleep Experience designed

by IDEO and Hästens for Hästens The Armour Bra designed by Under Armour and Smart Design for Under Armour

2013 Smart Interaction - Gesture designed

by Min Hyung Kim, Dongheon Lee, Junggeun Kim, Sunghyun Jang, JaeKwon Kim and Kwanmin Lee of Samsung Electronics Co. Ltd. Aura designed by Yao Yingjia, I/IDSA of Lenovo (Beijing) Ltd. Dunkin’ Donuts Digital Menu Board designed

by Gaston Legorburu, Eric Heal, Steven Mo,

Walgreens Future of the Pharmacy designed

Rob Peacock, Barry Fiske, Allison Sarno,

by IDEO and Walgreens for Walgreens

Timothy Parcell, Greg Romano, Dylan Wilson,

Wrangler Moto for Wrangler India designed

by IDEO and VF Corp./Wrangler India for VF Corp./Wrangler India

Catherine Williams, Kunal Bhatia, Amy Snelling, Geoff Melton and Sean Fitzgibbons of SapientNitro

Entertainment Fitness designed by Seonghoon Jeong,

QisBattery designed by Qisda Creative Design

Pilkyoung Moon, Bonghyun Cho, Sooyeoun

Center of Qisda Corp.

Yoon, Seunghwan Lee and Jiny Kwon of Samsung Electronics Co. Ltd.

Recognition UX (Mobile Design for Humans) designed by Myung Juhye, Kang Jiyoung,

Flex Oven Control Panel (Flexible Dual

Kim Taeyeon, Ahn Jihyun and Oh Saegee of

Oven) for US market designed by Yekyung

Samsung Electronics Co. Ltd.

Yoo, Joonho Lee and Maria Moon (SDA) of Samsung Electronics Co. Ltd. GE Energy MyFleet designed by frog Hamilton INTELLIVENT-ASV with Quick

San Francisco Federal Building Video Wall designed by IDEO and the United States General Services Administration for the United States General Services Administration

Wean sw2.10 designed by Bruce Fifield of

Smart Home designed by Go Eun Han, Soo

Studio Fifield srl

Yeon Chung and Hye Won Suh of Samsung

larklife designed by Robert Brunner, IDSA,

SNS Co. Ltd.

Eton FRX 3 designed by Dan Harden, IDSA and Sam Benavidez of Whipsaw Inc. for Eton Corp.

n

The Eton FRX 3 is a next-generation

emergency radio with a hand-crank dynamo to

Howard Nuk, Achille Biteau, Guillaume Raoult,

Smart TV Interface with Natural Voice/

power itself (or a smartphone), a powerful LED

Darcy DiNucci, Anne Kitzmiller, Ryan Lauer,

Gesture Input (NetCast 4.0) designed by

flashlight, AM/FM, weather band radio stations

Jenny Shears, Michael McQueen, Aaron Poe

Uni-young Kim, Kun-sik Lee, Hyung-nam Lee,

and a solar panel for charging. It can be used

and Alex Carter of Ammunition; Lily Cheng and

Gang-seub Lee, Hye-jin Yu, Goo-ryong Kang

in emergency situations, on camping trips or on

Itai Vonshak of Lark for Lark

and Go-eun Lee of LG Electronics Inc.

long car trips.

LUNATIK REWARDS App designed by Scott

Smart Whisen App designed by Moon-sung

Wilson, IDSA, Scott Schenone, Andrew Clark,

Kim, Yoo-joo Min and Su-jung Yoo of LG

Chris Sherrill and Ravi Singh of MINIMAL

Electronics Inc.

Mr. Note designed by Mi-jun Yoo, Jee-young

Sticky Storm designed by Scott Wilson, IDSA,

Chun, Ji-soon Park, Han-bee Kim and Yu-jin

Scott Schenone, Tim Escolin and Chris Sherrill

Kang of LG Electronics Inc.

of MINIMAL

MyFord Mobile designed by IDEO and Ford

Sunder - www.sunderapp.com designed by

Motor Co. for Ford Motor Co.

Afshin Mehin Design Studio

Obama for America Mobile Strategy

WeMo iOS App designed by Doug McLaughlin,

designed by Ryan Hovenweep, Lani DeGuire,

Sarah Gallivan Mitchell, Jon Plummer, Oliver

Tate Strickland, Shea Cadrin, Bryan Oltman,

Duncan Seil, Ernesto Quinteros, IDSA, Chad

Shaun Dubuque and Doug Cook of thirteen23

Singer, John Adlai, Joshua Seal, Jamie Elgie,

for Obama for America

Ohad Zeira, Ryan Kim and Kevin Ashton of

OUYA designed by Yves Béhar, Curt

Belkin

Collingsworth, Brett Middleton and Barton Smith

zSpace/http://zspace.com designed by

of fuseproject for OUYA

Michael Vesely and David Chavez of zSpace Inc.

55” Curved OLED TV (EA9800) designed by Sunha Park, Deung Hwangbo and Junki Kim of LG Electronics Inc. 65 inch Ultra High Definition TV S9_UN65S9 designed by Sin-wi Moon and Joon-soo Kim of Samsung Electronics Co. Ltd. Airtrack Series HW-F750/550 Sound Bar designed by Kyu-mi Han and So-young Jung of Samsung Electronics Co. Ltd. Astro Gaming A50 Wireless Headset designed by Adam Barry and Nate Cervantes of Astro Gaming and Dana Krieger Woo, IDSA for Astro Studios of Astro Gaming Barnes & Noble NOOK HD/HD+ designed by Robert Brunner, IDSA, Victoria Slaker, Tim Tan and Xuan Shu of Ammunition

INNOVATION FALL 2013

183

F I N A L I STS

Entertainment

Environments

Beats by Dr. Dre Pill designed by Robert

MV900F designed by Sungwoo Sul and Kijin

A New City Information and Wayfinding

Brunner, IDSA and Eric Fields of Ammunition

Kwon of Samsung Electronics Co. Ltd.

System for the City of Bath, UK designed by

Beats by Dr. Dre Beats designed by Robert

NX300 designed by Inshik Kim, Kenji Yamauchi

Brunner, IDSA, Jonas Lagerstedt and Sébastien

and Joohyung Lee of Samsung Electronics Co.

A.O. (All For One) designed by Kwanjoong

Cadot of Ammunition

Ltd.

Jeon and Cheawook Lim of Design DaDa

BIG JAMBOX designed by Yves Béhar and

OLED TV ES9500 designed by Jae-hyung Kim

Gabe Lamb of fuseproject for Jawbone

and Bo-kyung Seong of Samsung Electronics

Académie Lafayette Playground designed

Co. Ltd.

by Jonathon Kemnitzer, IDSA, Chris Grill, Brad

BIG JAMBOX designed by Yves Béhar and Hosain Rahman of Jawbone Bowers & Wilkins A5 & A7 Speakers

PDJ designed by Heechan Kim of JD SOUND Inc.

designed by Morten Warren, I/IDSA, Marcus

PlayStation Vita designed by Tokashi Sogabe,

Hoggarth and Jesper Brehmer of Native Design

Shuji Hiramatsu, Hidenori Karasawa, Kayoko

Ltd. and Tom O’Brien, Doug Standen and Simon

Aoki, Chie Kawai, Ai Tsunashima and Kenji

Brenchley of Bowers & Wilkins

Ikehara of Sony Computer Entertainment Inc.

Bowers & Wilkins PV1D designed by Morten

Portable Wireless Audio DA-F60 designed

Warren, I/IDSA, Marcus Hoggarth, Valérie Pegon

by Ji-gwang Kim, Joon-soo Kim and Jae-neung

and Michael Davies of Native Design Ltd. and

Lee of Samsung Electronics Co. Ltd.

Tom O’Brien, Peter Brook, Doug Standen and Mike Gough of Bowers & Wilkins Fidelio A3/A5/A9 designed by Philips Design

RP-HXD3 Stereo Headphones designed by Mikiyasu Ishiikura of Panasonic Corp.

PearsonLloyd and FW Design

Associates Inc.

Satterwhite, IDSA and Jon Taylor of KEM STUDIO; TAMKO Building Products; and Sean Haung of Structural Engineering Associates Inc. for Académie Lafayette Apps Luminaire designed by Jorge Herrera Morán of Jorge Herrera Studio Aqua Pavilion designed by Jos Kuppens and Nine Geertman of Tinker imagineers for Waterschap Peel en Maasvallei, Waterschap Roer en Overmaas, Waterleiding Maatschappij Limburg and Waterschapsbedrijf Limburg Brooklyn Botanic Garden, Exhibits for a

SMART LED TV F6800 designed by Su-an

New Visitor Center designed by Steven Shaw,

GALAXY CAMERA designed by Seungho Jang

Choi and Eui-seok Kim of Samsung Electronics

Joe Ruster, EunHae Kang, Aki Shigemori, Erin

and Minki Ham of Samsung Electronics Co. Ltd.

Co. Ltd.

O’Brien and Kate Flinner of Thinc Design and

larklife designed by Robert Brunner, IDSA,

Stagesource® L3t Live Performance

Howard Nuk, Achille Biteau, Guillaume Raoult,

Speakers designed by RKS

Darcy DiNucci, Anne Kitzmiller, Ryan Laur, Jenny Shears, Michael McQueen, Aaron Poe and Alex Carter of Ammunition; and Lily Cheng and Itai Vonshak of Lark for Lark Libratone Zipp designed by Kristian Krøyer, Carsten Eriksen and Jes Mosgaard of Libratone Logitech UE Boombox designed by Andreas Connellan, Cathal Loughnane and Mel Reynolds of Design Partners

Super Slim Sound Bar (NB5530) designed by Jongho Kim, Jinhee Kim and Gangho Woo of LG Electronics Inc. TDK Wireless Boombox designed by Oved Valadez, IDSA, David Thorpe, Kaitlin Paul, Meral Middleton and Tom Lakovic of Industry The Urchin: BOOM S Ready 4 Anything Bluetooth Speaker designed by frog

Richard Lewis Media Group of Hadley Exhibits for Brooklyn Botanic Garden Creatures of Light: Nature’s Bioluminescence designed by the Exhibition Department of the American Museum of Natural History Hanwha Investment and Securities Branch Experience designed by IDEO and Hanwha Investment and Securities for Hanwha Investment & Securities Harvey designed by David Rockwell, Barry

THR10 designed by Toshihide Suzuki of

Richards, Dick Jaris, TJ Greenway, Mike

YAMAHA Corp.

Dereskewicz, Morgan Moore, Jim Waterhouse, Gaetane Bertol, Michael Carnahan and Charlie Corcoran of Rockwell Group

184

WWW.IDSA.ORG

Heidelberg Engineering Exhibit Program

NAVER App-Square On Tour designed by

TIMES BUND CLUB HOUSE designed by

designed by Mitchell Mauk, Megan Sveiven and

Woo Jung Kim, Seung Eon Kim, Seung Jae Yu,

Woo Chan Lee, Kyu Hyung Han, Kyung Wook

Claudia Scaglioni of Mauk Design for Heidelberg

Tae Kyung Chang, Yun Hee Park, Hye Won

Jeon, Yong Min Park, Tae Woo Hwang, Hyung

Engineering

Ohk, Ji In lm, Kyung Ryul Lee and Pil Jun Kim

Tae Kim , Boem Jin Kim, Jeong Sun Ahn, Tae

of NHN Corp. and Urbantainer.

Ho Jeon, Sangho Jin, Han Suk Kim, Jeong Soo

JAMSCAPE designed by Yves Béhar and Gabe Lama of fuseproject for Jawbone Jewish Museum and Tolerance Center designed by Ralph Appelbaum, IDSA, Douglas

Nike Camp Victory designed by Joe Stitzlein of Nike Inc., Jeff Kovel and Sebastian Guivernau of Skylab Architecture

Balder, Evelyn Reilly, Mary Beth Byrne, James

nudo pastabar designed by Oliver Lang,

Cathcart, Danae Colomer, Maggie Jacobstein,

Manuel Perez Prada, Eunggyu Lee, Michael

Ilona Parkansky, Andrei Vovk, Alex Vlack, Lilly

Friebe and Andreas Daoutis of Ziba Munich

Preston, Nina Boesch, Caitlin Kerker MennenBobula, Matthew McNerney, Michael Lum, Jan Burdick and Anya Rosi of Ralph Appelbaum Associates and Boris Micka of General de Producciones y Diseño S.A. for the Federation of Jewish Communities of Russia

PLAY.WORK.BUILD. designed by David Rockwell, Marc Hacker, Barry Richards, Caroline Kim, Travis George, Tomas Pedrasa, Noah Winkler, Shunyi Wu, Na Zheng, Donna Pallotta, Liz Kauff, Mary Knight, Claire Myers and Michael Dereskewicz of LAB at Rockwell Group; James

Shin, Yong Hee Kim and Kon Kim of KLID (Kris Lin Interior Design) for Times Property Co. Ltd. Transparent Sales Merchandiser designed

by Kim Dongeon and Lee Jongheui of Cheil Worldwide and Kim Daejun and Back Kwangho of Antscom for Samsung Electronics Co. Ltd. VISION HALL at Hyundai Motor Group University, Mabuk Campus, South Korea designed by Suh Architects, Do Ho Su, Universal Everything and Visual Communication Division of INNOCEAN Worldwide for Hyundai Motor Group

LINE Brand Experience designed by NHN

Tichenor, Joshua Walton, Zack Boka, Jeff

W Paris-Opéra designed by Diego Gronda,

JAPAN

Crouse, Keetra Dean Dixon, Jessica Edmiston,

Maria Brime, Garrett Robbins and Beatriz Fierro

Hendrik Gerrits and Adi Marom of Rockwell

of Rockwell Group Europe

Live Sketchbook designed by Eunsuk Choe, Sangjin Lee, Jungeun Yoon, Dongju Lee and Yuna Park of d’strict for National IT Industry Promotion Agency LORD & TAYLOR Ridge Hill designed by

Group; and Cathy Frankel, Stephanie Hess, Sarah Leavitt, Vladimir Zabavskiy, Bailey Ball, Hank Griffith, Chris Maclay and James Matthews of National Building Musuem

Warner Bros. Studio Tour London: The Making of Harry Potter designed by Chris Durmick, Colbert Davis, Cory Lorenzen, Craig Hanna, Cynthia Blackstone, Daniel Fukumoto,

Rivers of Ice: Vanishing Glaciers of the

Jen Chow, Joe Zenas, Joe Messer, Julia

Greater Himalaya designed by Tom Hennes,

Sabatini, Karen Thompson, Kari Seekins, Kati

Sherri Wasserman, Joe Ruster, EunHae Kang

Roberts, Kevin Burke, Kevin Cardani, Lance

NADEULGIL (MOVING MUSEUM) designed by

and Aki Shigemori of Thinc Design and David

Taylor, Luc Steadman, Mary Cluff, Michael

Young Se Kim of INNODESIGN

Breashears of GlacierWorks for MIT Museum

Finney, Peter Markowski, Randy Ewing, Ryan

and GlacierWorks

Holmes, Sam Lundquist, Sharon Kanes, Sol

Giorgio Borruso of GIORGIO BORRUSO DESIGN and Bergmeyer Associates

Nationwide Children’s Hospital designed by Melanie Ide, Jande Wintrob, Aki Carpenter, Wes

SodaBar designed by Yves Béhar, Gabe Lamb

Kull, Megan Kerman, Ilona Parkansky, Lourdes

and Dan Synder of fuseproject for SodaStream

Bernard, Meredith Harmon, Michael Maggio, Rachel Martin, Hana Elwell and Josh Hartley of Ralph Appelbaum Associates; Charlie Morrow, Marc Nasdor and Tyler Clausen of Charles Morrow Associates and Kevin Frary of NBBJ Lighting Group for Nationwide Children’s Hospital

Song, Stefani Palmer, Steven Korn, Sunnie Burke, Syreeta Allan, Tom Wagman, Topper Helmers, Vikram Kirby, Vince Lombardi, Eric

The Robert & Mary Galvin Physics Forest

Hungerford, Amber Pfeiffer, Joelle Sorenson,

at Kidspace Children’s Museum designed by

Caitlin Cowie, Rob Palmer and Beth Semler of

Lyn S. Wood, IDSA, Ed Pease and Greg Belew

Thinkwell Group; Polly Noonan, Luke Mahon,

of Hands On! Inc.; Charlie Shaw of CW Shaw

Lizzi Luff and Chris Lyons of Exhibit Fabrication

Inc.; and Todd Bennitt of Bennitt Design Group

& Installation; and Amelia Ulmer, Vaughn

for Kidspace Children’s Museum

Hannon, Jackie Ball and Stephen Sprinkles of Mousetrappe for Warner Bros. Entertainment WAVE designed by Kris Lin and Jiayu Yang of KLID (Kris Lin Interior Design) for China Vanke Co. Ltd.

INNOVATION FALL 2013

185

F I N A L I STS

Gardens & Outdoor

Kitchens

Ryobi High Performance Backpack

Android Hood & Hob designed by Kim

Blower designed by Clint Thackery, Keith Long,

Jaehoon, He Yanhuan and Yang Jie of MIDEA

IDSA and Ken Brazell, IDSA of Concept Center International at Techtronic Industries

n

The

MWO

n

The Android Hood & Hob is a

combination hood and hob that uses black glass

Ryobi High Performance Backpack Blower

coated with an aluminum alloy frame to create

is a gas-powered leaf blower that utilizes a

a straight and compact image. The exquisite

unique but fully functional structure designed

cutting edge of ultra-thin glass makes it suited to

to significantly improve performance, efficiency,

the modern home environment. It also includes a

ergonomic comfort and aesthetics. In addition,

touch display and an integrative design to create

the overall unit size has been reduced.

a concise, seamless appearance.

Capsule Water Drinking Faucet designed

by JUSTIME of SHENG TAI BRASSWARE CO. LTD.

n

The Capsule Water Drinking Faucet is a

practical, elegant faucet designed for the modern kitchen. The faucet is small and compact.

The main material used is lead-free brass or antimicrobial cooper, which continuously kills bacteria and reduces secondary contaminants. It also features a stainless steel valve structure that

Aquabot Breeze XLS designed by Andrew

extends the lifespan of the faucet.

Weiman, Jason Zerweck, Ed Mitchell and Mathieu Turpault, IDSA of Bresslergroup; and Aqua Products for Aqua Products Bryophyte Edition 1: Moss Jars designed

by Trygve Faste, IDSA and Jessica Swanson of Something Like This Design Halo Rhythm designed by Ran Duan, Ziju Wu, Yue Zou and Yi Hu of Hunan University Husqvarna 500 XP速 Series Professional Chainsaw designed by Rajinder Mehra and Towe Ressman of Husqvarna Group Marina designed by Bruno Fattorini and Robin Rizzini of Bruno Fattorini & Partners PHOENIX SAW designed by Ren Mingjun, Liu Peng, Wei Chengjie, Han Like, Yang Xiao, Shen

by Innovative Design Center of Sichuan Changhong Electric Co. Ltd.

n

The

Falcon Hood designed by Kim Jaehoon and Du Hongmiao of MIDEA MWO

n

With a design

that focuses on appearance and function, the

CabinetSmart Refrigerator is an ergonomic

Falcon Hood features a smart top edge with

and energy-efficient three-door refrigerator with

capture lampblack, which highlights a powerful

Remote Phosphor LED Bulb designed by Yun

a modern and minimalistic design. The top

smoke-collecting effect. Its panel uses black

Woo-Jin and Cho Gil-Hoon of KHLitec

compartment features a double-door design

crystal glass to make it easier to clean, and the

with plenty of room for easy access and space

clever combination of lower edge and oil cup-

optimization. The lower compartments feature

style creates a perfect balance between form

an adjustable variable-temperature drawer

and function.

Fa and Zhang Qisheng of EVEN Design

Revolver Personal Wind Turbine designed by frog WeedBlaster Pro designed by David Thompson of C2R Inc. and Mark S. Kimbrough, IDSA of Nest Projekt LLC

186

Cabinet Smart Refrigerator designed

WWW.IDSA.ORG

and a freezer drawer.

Black Diamond Built-in MWO & OVEN & Refrigerator designed by Kim Jaehoon, Zhu Zhi and Yan Dengkun of MIDEA MWO BLANCO MODEX™ designed by BLANCO CHILL Cooling Pour Spout designed by Erin Malaspino of True Fabrications CHP-3850S designed by Suk-June Jeong of Goth design CHPI-380 designed by Hun-jung Choi and Vandelo Double-2 Series French

Zephyr Verona Wall Ventilation Hood

Refrigerator designed by Jie Ou, Pei Guo,

designed by Luke Siow and Jeremy Snider of

Jie Yang, Fei Chen, Shengjiang Wang, Jian Gong

ZEPHYR

and Juan Li of Hefei Midea and Rongshida

Hood has elevated the ventilation hood’s

Refrigerator Co. Ltd.

n

The Vandelo Double-2

n

Zephyr Verona Wall Ventilation

presence in the kitchen by bringing design,

Seung-woo Kim of Coway Coffee & Tea designed by Defne Koz and Marco Susani of Koz Susani Design NG KUTAHYA SERAMIK PORSELEN TURIZM A.S. Ecomagination Switch, a Small Appliance

series French refrigerator addresses many modern

innovation and technology to the forefront. It

food-storage concerns. It features a layered

features a combination of sophisticated style,

crisper to enable the user to easily classify and

LED lighting, energy-efficient technology and

Electric kettle designed by Du Cong and Ma

store food items, intelligent variable temperature

powerful performance. It includes easy-to-use

Han of Zhejiang Supor Electrical Appliances Co.

controls and improved interior lighting. It also

minimal controls and is topped with a straight

Ltd.

has a hidden LED touch screen to help the user

floating-glass canopy that also acts as an LED

conduct quick and convenient operations.

light display.

4 Piece Mini Beaker Set designed by Mark

Zhongninning and Zhen Lian of LKK Design Co.

Food Showcase Refrigerator (FSR) designed

PORSELEN TURIZM A.S.

by Seojin Park, Dajeong Kim, Rina Sin, Jidam Samsung Electronics Co. Ltd. FOTILE® O-Touch designed by Qi Li,

Adam Williams and Daniel Corkin of Breville

Changbao Jin, Yi Jin, Qingfeng Wu and Xuqi

NPD Centre

Zhang of HANGZHOU R&D DESIGN Co. Ltd.;

designed by Sung-Choel Park, Hyuk-Jin Lee,

Machine designed by Gerard White, Drew Ross

Jin-Sub Yoon and Bae-Gyun Kim of Dongbu

Kelly, Warren Preston and Con Psarologos of

in a bathroom, kitchen or multipurpose room.

Hong, Yukyung Lee and Mihyun Kim of

Richard Hoare, Khon Thai, Brendan Foxlee,

BDC600 Breville You-Brew Drip Coffee

washer that can be mounted anywhere, such as

Ltd. (Shanghai)

of Koz Susani Design NG KUTAHYA SERAMIK

Wall-Mounted Front Load Washer

Mounted Front Load Washer is a miniature drum

Electrical Appliances Co. Ltd. Fashion Cookware Set designed by Wu

designed by Greg Upston, Mark Thomas,

The Wall-

by Du Cong and Ma Han of Zhejiang Supor

IDSA of Pensa for OXO

BBL605 Breville Kinetix Control Blender

n

European-style Electric Kettle designed

Prommel, IDSA, Avi Bajpai and Marco Perry,

Ala designed by Defne Koz and Marco Susani

Daewoo Electronics Corp.

Hub designed by frog

Breville BEST Sorpresa® Cirrus Range Hood designed by Best SpA

Its compact cube shape and soft front make it

BFP800 Breville Kitchen Wizz Pro Food

protrusion- and collision-free.

Processor designed by Keith Hensel, Mark

Yongding Zhu, Junyuan Wang, Xuna Shi, Xing Zhen, Yanhui Wang, Bo Ma and Dapeng Xing of NINGBO FOTILE KITCHEN WARE CO. LTD. for NINGBO FOTILE KITCHEN WARE CO.,LTD. Homping Grill designed by Park Sung Ho of Quad Design Jura ENA Micro 9 One Touch designed by Jura AG

Thomas, Richard Hoare, Lochana Subasekara

Kitchen Icicle designed by Park Jiyeon and Jo

and Daniel Armstrong of Breville NPD Centre

Eunhee of Quantumby Inc.

INNOVATION FALL 2013

187

F I N A L I STS

Kitchens Kuhn Rikon KOCHBLUME Spill Stopper

simplehuman butterfly sensor can

designed by Ruedi Keller and Norbert

designed by Frank Yang and Kenneth Yen of

Niederschweiberer of KOCHBLUME

simplehuman and Daniel Ballou, Dustin Bullock

Loophole Tongs designed by David Weatherhead of Teroforma Magic Hood designed by Kim Jaehoon, Liang Wengan and Le Jinliang of MIDEA MWO Mint Plus designed by Yves Béhar, Josh Morenstein, Nick Cronan and Seth Murray of fuseproject for Mint Monogram 30 Fully Integrated Refrigeration designed by Rebecca Eakins Alvord, IDSA and Barry Waddilove of GE Appliances Onda designed by Defne Koz and Marco Susani of Koz Susani Design NG KUTAHYA SERAMIK PORSELEN TURIZM A.S. original green cup designed by Jun-Seo Lee of ecojun Co.

and Joven De La Vega of DASHDOT SodaCaps designed by Amit Avigdor, Hagai Harduff and Eyal Fendell of Tamooz C.S for SodaStream International Ltd. SodaStream SOURCE designed by Yves Béhar and Gabe Lamb of fuseproject for SodaStream Submarine Built-in Microwave Oven designed by Kim Jaehoon, Zhang Zhe and Wang Haiying of MIDEA MWO

OutRide for iPhone 5 designed by Mophie n

The OutRide for iPhone 5 is a durable,

waterproof case and mounting system that transforms the iPhone 5 into a dedicated action

SUPOR HOTPOT IH designed by Du Cong and

sports camera. Its lightweight polycarbonate

Ma Han of Zhejiang Supor Electrical Appliances

shell and high-impact hardware were designed

Co. Ltd.

to withstand a variety of extreme conditions,

The adorne collection: Switches, Dimmers, Lighting Controls & Outlets designed by Ted Junko, IDSA, Taesuk Yang, IDSA, Denys

including surfing, skating, snowboarding and motocross. It features impact-resistant casing and a 170-degree viewing lens.

Original Juice Machine designed by Du

Toulemonde and Phillip Prestigomo, IDSA of

Cong and Ma Han of Zhejiang Supor Electrical

Legrand North America; Essential; and Cooper

Appliances Co. Ltd.

Perkins

OXO Good Grips French Press designed by

Thermador Freedom Induction Cooktop

Textile Research Institute and Hung Cheng and

Smart Design OXO International

designed by Graham Sadtler, IDSA and Richard

Tzu-Hong Chang of Two + Group

OXO Good Grips Two Top Water Bottle designed by Smart Design OXO International Ray (Water Filtration Appliance) designed by Hun-jung Choi, Kyung-wha Maeng and Jongkeon Jeon of Coway Romanee Conti (T9000 Series) designed by Minhyouk Bu, Hyungyong Choi, Rina Sin, Eunha

Funnell, IDSA of BSH Home Appliances Corp.

Twinkle (Smart Water Filtration Appliance) designed by Hun-jung Choi, Dae-hoo Kim and

of Wilfa

of Ammunition

Ramnarace and Gabriel Ruegg of Lifetime

WMF Lineo Breakfast Set designed by Alf

Brands Inc. for Savora.

Hackenberg, I/IDSA, Tim Zurmoehle, Lisa Toepfer and Bjoern Frank, IDSA of TEAGUE

Refrigerator designed by Kim Jaehoon, Zhu

World Best Capacity French Door

Zhi, Yan Deng Kun and Min Shang Jian of

Refrigerator designed by Jin won Kang, Woon

MIDEA MWO

Kyu Seo, Dae sung Lee, Soo Min Seo and

WWW.IDSA.ORG

B1 designed by ovo Berlin GmbH B10 designed by ovo Berlin GmbH

B12 designed by ovo Berlin GmbH

and Arild Jorgensen and Ann-Katrin Lislevand

Victoria Slaker, Xuan Shu and Kenneth Sweet

of Teroforma

by Pi-Ju Chiang and Su-Chen Chen of Taiwan

Wilfa Svart Presisjon designed by Designit

Williams-Sonoma Cooks’ Tools designed by

Scoop, Stab & Spread designed by Karl Zahn

thermoplastic feature - Golf Heart designed

B11 designed by ovo Berlin GmbH

Electronics Co. Ltd.

Scandinavia Built-in MWO & OVEN &

An eco-friendly tee with a biodegradable

Mi-youn Kyung of Coway

Choi, Heame Lee and Yukyung Lee of Samsung

Savora Rotary Grater designed by Sid

188

Leisure & Recreation

Myung dong You of LG Electronics Inc.

B3 designed by ovo Berlin GmbH

Living Room & Bedroom B4 designed by ovo Berlin GmbH B5 designed by ovo Berlin GmbH Bite & Relax Phase 1 & 2 designed by Christoph Pauschitz of GP designpartners CWC Creative Wooden Creatures designed

by Dr. Hakan GĂźrsu, Nur Yildirim and Receb Bilici of Designnobis D1 designed by ovo Berlin GmbH D4 designed by ovo Berlin GmbH F6 designed by ovo Berlin GmbH

OPTIMUS Upright Vacuum Cleaner

Silver Line Cleaner designed by Kim

designed by Kim Jaehoon, Cao Pei and Cai

Jaehoon, Zhou Jinhui and Zhang Lian of MIDEA

FCS II designed by Michael Durante, Greg Scott,

Xianhao of MIDEA MWO

Scott Norrie and Linden Evans of Surfhardware

Upright Vacuum Cleaner is a two-in-one vacuum

automotive cleaning tool that uses multicyclone

International

that features a handspike that enables the

NSL technology. From a design inspired by

user to clean every corner more freely. It also

concept sports cars, the Silver Line Cleaner

includes a strong suction power, high-efficiency

features a large, comfortable arc-shaped handle;

motor and ultralow decibel noise pollution for a

spherical wheels; and a metal spray process that

healthier, more eco-friendly environment.

is clean and streamlined.

Red Line Cleaner designed by Kim

Spider Upright Vacuum Cleaners designed

Jaehoon, Kim Woonhyoung and Zhang Lian of

by Kim Jaehoon, Cao Pei and Cai Xianhao of

green in black designed by Li Ning Designer of Li-Ning (China) Sports Goods Co. Ltd. JOBY UltraFit Sling Strap designed by Noah

n

The OPTIMUS

MWO

n

The Silver Line Cleaner is a high-end

Balmer, Fred Polito and David Yao of JOBY K3 designed by ovo Berlin GmbH Kid’s Rock designed by Choi Min-Young, Lee Ji-Hye, Lee Jae-Hong, Hur Su-Kyoung and Chae Chang-yi of SPACETALK and Cheon Jae-Wook, Tak Hyeong-Ryeol, Han Sang-Wook, Shin JungChul, Won Yong-Seok and Ha Seung-Mok of Hyendae AMCO L1 designed by ovo Berlin GmbH W1 designed by ovo Berlin GmbH W2 designed by ovo Berlin GmbH

MIDEA MWO

n

The Red Line Cleaner is an

MIDEA MWO

n

The Spider Upright Vacuum

environmentally friendly cyclone vacuum cleaner

Cleaner is a two-in-one vacuum that can be

that is distinguished by its ease of use, high

detached to work independently in small spaces.

suction power and large, highly maneuverable

With its dynamic swivel nozzle, corners can

wheels. Its smooth, streamlined design is

also be cleaned more easily. It uses a patented

inspired by the Volkswagen Beetle. Plus, with

single-cyclone NSL technology and a high-

all of the fashionable color options to choose

efficiency motor for deeper cleaning, energy

from, it is ideally suited to the modern home

conservation and environmental protection.

environment.

INNOVATION FALL 2013

189

F I N A L I STS

Living Room & Bedroom

Medical & Scientific Products

38 designed by Omer Arbel of Bocci Design &

MIDAS (CV-22C) designed by Hun-jung Choi,

Manufacturing Inc.

Jin-gyu Seo and Sung-wook Jung of Coway

Air-Purifying Wallcovering designed by Jae-

Munchkin Lulla-Vibe Vibrating Mattress Pad

wan Park, Ji-min Kim and Chang Kwon of LG

designed by Huisok Pyon, Andrea Montes and

hausys

Mark Tebbe of Munchkin Inc.

Aurelia Table Light designed by Qisda Creative

Nick-Knack designed by Philips Design

Design Center of Qisda Corp.

BE Light Floor designed by Qisda Creative Design Center of Qisda Corp.

OXO Good Grips Flip-In Hamper designed by Smart Design OXO International P2 / Portable Home Dehumidifier designed

BE Light Table designed by Qisda Creative

by Se-hwan Bae, Chin-soo Hyon, Tai-hong

Merck Millipore Muse Cell Analyzer

Design Center of Qisda Corp.

Kim, Inheyuk Choi and Sung-kyung Kim of LG

designed by Dan Harden, IDSA and Kyle Buzzard

Electronics Inc.

of Whipsaw Inc. for Merck - Millipore

D’light : Kinetic Lighting designed by Sangmin

n

The

Merck Millipore Muse Cell Analyzer can be used

Bae, IDSA and ID+IM Members of ID+IM, KAIST

Sisifo designed by Scott Wilson, IDSA and

for Worldvision

Chris Watson of MINIMAL

D&A Grip™ Guitar Hanger designed by RKS

Stereoscopic Wallcovering designed by Jae-

cell count and density, and distinguishes cell

wan Park and Hye-jung Song of LG hausys

life state. It offers real-time qualitative analysis

ecocore furniture designed by Alexander G. Chan and Mark Commins of Alex Chan Designs

Sway designed by Richard Frinier, IDSA of

for Ecocore Furniture

Richard Frinier/FrinierAtelier and Brown Jordan

fi-See designed by Sooeon Kim of Seoul National University of Science & Technology Heartland Table designed by Ken Harris, Aaron

Peng and Wang Kai of Nova Design (Shanghai) Co. Ltd. for Foshan Shunde LionHeart Electric Co. Ltd.

KyungTaek Min, JaeSung Ryu and YongSik Kim

Triangle Sofa designed by Suen Wei, Jr. and

of Vita Disign Inc.

Fang Xu of Nova Design (Shanghai) Co. Ltd. for Sovereign Industrial (Jianxing) Co. Ltd.

Philippe Picaud and Philippe Vahe of

Urban Window designed by Kim Hyung Geun,

CARREFOUR

Lee Kang Hyo and Eom Young Min of LG

Merge designed by One & Co

conventional manual instruments.

of POD Design The Compact Clothes Dryer designed by Jia

LA TAPETTE designed by Victor d’Halliun,

of cells with greater accuracy and speed than

Sylki chair designed by Brooks Atwood, IDSA

Kent Ritzel of Fred Sparks for Icon Modern

designed by JungMin Choi, HeeJong Kim,

cellular research. It identifies cell types, provides

for Brown Jordan

Brookhart, Brandon Hefer, IDSA, Justin Snell and

IT Convergence window type LED Lighting

in medical labs to diagnose disease and conduct

hausys

Ventus Theravent designed by Jeff Servaites, Patrick Summers and Matt Durack of LUNAR and Raj Doshi of Ventus Medical

n

The Ventus

Theravent is a nonprescription FDA-cleared advanced nightly snore treatment. It is designed to fit across the nostrils and improve breathing by enabling normal airflow while the user sleeps.

It features micro-valves that provide airflow support in both exhalation and inhalation.

190

WWW.IDSA.ORG

Office & Productivity 5aver designed by Eung Seok Kim and Sang

CENTRIX® designed by Fabian Fischer of

Hoon Lee of GemVax & KAEL

White Studios

Aquamantys3 BSC 9.1S Bipolar Sealer with

CS-18 designed by Nathan R. Snell, IDSA, Nick

Cutting designed by Jake Childs, Allan Cameron,

Nguyen and Michael Lay, IDSA of CREE Inc.

Christine Horan, Peter Bates, Brian Stonecipher,

Diffrient Smart™ designed by Humanscale

Zachary Traina, Joey Zeledon and Aron Zingman of Continuum for Manfrotto

Element Disc™ designed by Humanscale

Cytell™ Image Cytometer designed by

Elixir designed by Nari Hwang of California

Ryan Ramos, IDSA and Nick Paterson of GE

College of the Arts

Healthcare Global Design Eli Lilly and Company, HumaPen SAVVIO designed by IDEO, Eli Lilly and Co. and Battelle Memorial Institute for Eli Lilly and Co. eNest designed by Mormedi Helius designed by Danielle Cojuangco, Arna Ionescu, Yashar Behzadi and Todd Rinker of

Cisco TX9000 designed by Ken Wood,

Hosu designed by Patricial Urquiola of Coalesse

Evelyne Chaubert, Jonathan Downing, Jonathan

MIND WALL designed by Claudio Bellini of

Mendoza, Eric Nichols, Ken Mack and Ingrid

Claudio Bellini design+design and Subum

Ballman of LUNAR and Terri Cruz, Shawn

Kwon, Youngmin Suh and Mijung Hong of

Bender, Danny Chan, Dave Sanguinet, Issac

FURSYS Inc.

Chu, Robert Lee and Torence Lu of Cisco n

The Cisco TX9000 is a state-of-the-art,

Optos LP (Low Profile) designed by Teknion

three-screen immersive TelePresence system

PowerPod designed by Scott Wilson, IDSA,

designed to help companies reduce travel costs,

Matt Puhalla, Steve Christopher and Joe

iDOCTOR designed by Chinwell Zhang, Wesley

make faster decisions and speed up product

Graceffa of MINIMAL for Coalesse

Xiong, Squall Shen and Ken Lin of RR Donnelley

development cycles. It enables easy collaboration

Proteus Digital Health

LABGEO T10A designed by Yeon-moo Chung, Junghoon Kim and Junpil Moon of Samsung

with high-quality video and content functionality and standards-based solutions.

Electronics Co. Ltd.

right angle designed by Mi Ri Kim, Hyung Ho Jeon, Young Ha Jeon and Ji Eun Lee of Baekseok University SafeHarbor Managed Cart 2.0 designed by

Lenify designed by Ta-Chin Lin of Art Center

Benson Kravtin, Michael Cuttitta, Andy Viteri

College of Design

and Justo Novak of Datamation Systems Inc.; Robert Langhorn of Robert Langhorn Office of

Medtronic Powerease designed by IDEO and

Design; and Sheldon Schmidt of RS Design

Medtronic for Medtronic

Shure Centraverse Microphone Collection

Not Reusable Syringe designed by Seunghun

designed by Shure Inc.

Shin and Junghyo Yea of Yeungnam University

SO Simple Office designed by Claudio Bellini

Smart Mobile Walker (Robot assisting the

of Claudio Bellini Design+Design for ERSA Ofis

leg muscle exercises for hemiplegic patients

Mobilyalari San. ve Tic. A.S.

& the old) designed by Sangho Lee, Yuonui Chong, Ilsoo Yeom and Byungmu Huh of LG

Evernote Smart Notebook designed by

SW_1 Collection designed by Scott WIlson,

Electronics Inc.

internal Moleskine and Evernote teams of

IDSA, Matt Puhalla, Joe Graceffa and Rodrigo

Moleskine SpA

n

The digitally enhanced

Evernote Smart Notebook improves synching from paper to digital. Using specially designed paper, handwritten notes and sketches can be stored in a cloud, which when photographed

Torres of MINIMAL for Coalesse Tablet Stand with Storage designed by Avery Holleman, Thorben Neu, Steve Lane and Jon Roepke of Belkin

using the application’s camera feature, are

TagWizard designed by Steelcase Design

digitally optimized to generate high-quality flat

Studio of Steelcase

scans that can be stored and shared instantly.

Verb designed by Steelcase Design Studio of Steelcase

INNOVATION FALL 2013

191

F I N A L I STS

Personal Accessories

Packaging & Graphics 1400 Brand & Catalog Design designed by

ECO CALLENDAR designed by Soo Yeon

Digital Portable Power Station System

Defne Koz and Marco Susani of Koz Susani

Hong, Suk Jae Jung and Wan Tae Kim of

designed by Dai Zheng and Jiang Dengguo of

Design NG KUTAHYA SERAMIK PORSELEN

NATURE REPUBLIC

Cham Battery Technology Co. Ltd. and Yuan

TURIZM A.S.

Felix Brand and Packaging designed by Will

2ovens (Packaging) designed by Peter Strutt,

Thomas, Jung Tak and Kevin Young, IDSA of

Meghan Armstrong, Will Thomas, Carin Stimolo,

Continuum for Felix

Emily Elwell and Daniel Sobol of Continuum for Bertucci’s 2point packaging designed by Rexk Kao, Jaxston Lee and Joe Qiao of Aurora Design Center

Glueless OLED TV Package designed by Il Do, Young-seok Seo, Ah-ran Nam and Byungjin Oh of LG Electronics Inc. Hyundai Department Store Voucher

Youquan of Shenzhen Yuanchuangshangpin Industrial Design Co. Ltd. Dror for Tumi International Expandable Carry-On designed by Dror Benshetrit of Dror for Tumi Kata InsideOut 300UL designed by Alona Komsky of Manfrotto Bags Ltd.

Package Set designed by Hyosun Jung

ONE designed by Jakob Wikner, David Thalén

2XL Retail Packaging designed by Woo Will

and Hyeyun Choi of Idispartners for Hyundai

and Kim De Bruin Lyckman of BabyBjorn and

Meeker and Jesse Madsen of Astro Studios for

Department Store

Mårten Andrén, Ulrika Vejbrink and Hakan

Skullcandy

Jasmin VIP Club Branding and Gift Design

Bergkvist of VeryDay

Air box designed by Myeungkwan Ha and

designed by Hyosun Jung and Hyeyun Choi of

Pinwei Portable Reading Light designed by

Sewon Oh of Hoseo University

Idispartners and Kyoungah Choi of Keiley for

Li ZhongYan and Lv MingZhu of Nova Design

Hyundai Department Store

(Shanghai) Co. Ltd.

Lytro designed by Chris Palmer and Adam

Sablier – the concave watch designed by

Richardson, A/IDSA of Uneka Concepts Inc.

Kun-Chi Wu of Sablier LLC

Palmer, Steve Shainwald and Adam Richardson,

Medical Clock designed by Zhao Xiaoliang,

Smartphone-charging Handbag Design

A/IDSA of Uneka Concepts Inc.

Ma Xin, Yao Cheng, Ying Weiqiang, Ying

Concept designed by IDEO, Vodafone xone,

Fangtian, Liu Ziyu and Gu Yuting of Zhejiang

Vodafone UK and Richard Nicoll for Vodafone

University for SCICOO WORKS

and Richard Nicoll

method ocean plastic packaging: dish

Target Reusable Bags designed by Elizabeth

+ hand 2-in-1 soap designed by Joshua

Kern, Jason Drew, Michael Habig, Ryan McCoy

Handy, IDSA, Sally Clarke, Deena Keller, Alexis

and Patrick Douglas, IDSA of Target

ARGAN 20 designed by Mi Young Won and Yu Ra Lee of NATURE REPUBLIC Barnes & Noble HD+ designed by Chris

Beats by Dr. Dre Beats Pill designed by Brett Wickens and Hamish Thain of Ammunition Belkin Exhibit iPhone Case Package designed by Ernesto Quinteros, IDSA, Oliver Duncan Seil, Thorben Neu, Ken Mori, Avery Holleman, Eric MacDonald, Pushpak Jain, Rick Stoeker, Rob Realmuto and Evelyn Krasnow of Belkin CJ Freshian Cheiljemyunso designed by Ji Seon Kim, Kang Kook Lee, Min Jung Kim, You Jung Jang and Kyoung Sik Cho of CJ CheilJedang for CJ CheilJedang Connect by Belkin: Audio, Video and Data Cable Packaging designed by Oliver Duncan

Vogelgesang, Rudi Becker, Ryan Williams and Adam Lowry of method products; and Karim Rashid of Karim Rashid Inc. Pill Tips designed by Ma Xin, Zhao Xiaoliang, Yao Cheng, Ying Weiqiang, Ying Fangtian, Liu Ziyu and Gu Yuting of Zhejiang University for SCICOO WORKS Sanofi, Lantus & You Journal designed by IDEO and Sanofi for Sanofi

Seil, Ernesto Quinteros, IDSA, Rick Stoeker,

SodaStream SOURCE designed by Yves

Tina Virani, Pushpak Jain, Sachin Kumar, Eric

Béhar, Gabe Lamb and Kristine Arth of

MacDonald, Leo Zugner and Evelyn Krasnow

fuseproject for SodaStream

of Belkin

Tree In The Bottle designed by Ko Wang Ping,

Dave’s Shave designed by Jason Campbell,

Chang Kuei Jen and Liu Shiue Chiau of Hair

Paris Lowitz, Emily Pawlowski, Graham Ebetsch

O’right International Corp.

and Mitch Tennison of Webb deVlam

Tessel Jet Pack designed by Aaron Puglisi and Daniel Shirley of Brigham Young University

Research Goodbaby Baby Walker designed by Shanghai VIM Industrial Design Co. Ltd. Hamilton Medical Portable Ventilator Research designed by RKS Manfrotto designed by Luca Sacchi, Fabio DiLiberto, Enrico Girotti and Federico Ferretti of Continuum for Manfrotto Service Design Brand Strategy for The North Face in China designed by IDEO and VF Corp./ The North Face China for VF Corp./ The North Face China

192

WWW.IDSA.ORG

Student Designs GE Capital (General Electric), Access GE designed by IDEO and GE Capital for GE Capital MyCollege Foundation, Portmont College at Mount St. Mary’s designed by IDEO.org and MyCollege Foundation for MyCollege Foundation

Social Impact Design Design Eton Boost Turbine Power Generator designed by Dan Harden, IDSA of Whipsaw Inc.

Button and Zip Hand Puppet designed

for Eton Corp.

by Ching-An Hsu of Taiwan TECH

n

The

Consistent-motion Ruler designed by Myeongjin Kim of Inje University

n

The

Button and Zip Hand Puppet is an educational

Consistent-motion Ruler is designed to cut out

toy designed to motivate children (ages 3-7) to

the inconsistencies and extra steps that come

learn through play. It also teaches daily living

with a regular school ruler. It features a natural

I AM A STAR Campaign for American

skills, such as hand coordination and flexibility. It

thumb slide that enables the user to move the

Refugee Committee designed by IDEO and the

features six puppet options and is fashioned with

ruler easily, after pressing and fixing one side with

American Refugee Committee for the American

cloth, buttons, zippers, shoelaces and other fun

your fingers.

Refugee Committee

materials kids can play with.

Hope: A Concept For A Disaster Preparedness Mobile Phone App designed by RKS

Okamochi Table designed by Ayse Birsel, IDSA and Yuta Tadano of Birsel + Seck OLPC Tablet designed by Yves BĂŠhar, Bret Recor and Noah Murphy Reinhertz of fuseproject for OLPC Pojagi Net designed by Cheon Jae-Wook, Tak Hyeong-Ryeol, Han Sang-Wook, Shin Jung-Chul, Won Yong-Seok and Ha Seung-Mok of HYUNDAI AMCO and Lee Jae-Hong, Hur Su-Kyoung, Choi Min-Young, Lee Ji-Hye and Chae Chang-yi of SPACETALK Project TRGR: Manufactured Smart Bullets + Information and Security Systems designed

Check point designed by Lee Yun-Wen of National Cheng Kung University

n

The Check

Eye Stick designed by Tae-jin Kim and Su-in Kim of DongSeo University

n

The Eye Stick

point is a medication container designed to help

is a walking stick designed to help blind people

users remember to take their daily medication.

avoid common walking hazards. It uses rays

On its lid it features an intuitive and simple icon

and ultrasonic sensors to prevent collision

San Francisco Federal Building Video Wall

that rotates every time the lid is opened. The

with pedestrians and measure the distance to

designed by IDEO and the United States General

icon serves two purposes: a reminder to take the

nearby hazards. It also scans books and reads

Services Administration for the United States

medicine and a notification that the medicine has

product bar codes using a camera scanner. The

General Services Administration

been taken.

information is then sent through Bluetooth after

by Geraint Krumpe, IDSA and Kendra Swartz of Y Line Product Design LLC

SpareOne Cell Phone designed by Alan Cymberknoh of Spare One for XPAL Power Inc.

being converted into audio for the blind person to hear.

UNICEF Emergency Response Simulation Game designed by frog and Andrew Styer (UNICEF game designer and producer) Vapor - Evaporative Cooling Canister designed by Zachary Green of Purdue University

INNOVATION FALL 2013

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F I N A L I STS

Student Designs

Kachi-Katah designed by Masamune Kaji of Pratt Institute

n

The Kachi-Katah is a foldable

MAM:A designed by Mosei Kim, Joonho Kang and Seunghyun Lee of Kyunghee University

wooden chair that can also be displayed as a

n

sculpture. The user can interact with Kachi-Katah

aesthetic breast pump designed to make the

by composing the wooden blocks in various

pumping process easier and more efficient for

configurations to customize the arrangement

busy working mothers. It combines all of the

and create a work of art. The Kachi-Katah folds

main components of a traditional breast pump

easily and can be stored in a tight space when

into one seamless easy-to-use design.

The MAM:A is a portable, convenient and

not in use.

Triangular Shaped Water Bucket designed by Joonki Park of Kookmin University

n

The Triangular shaped water

bucket was designed to make it easier for the people of Haiti to retrieve water. Because the water depth is often low in Haiti, it’s difficult to retrieve water with a round bucket. The triangular shape enables the user to place the bucket on the ground and fill the bucket in a simple, effective motion.

100 BPM - Simplified Chest Compression designed by Doris Feurstein, Shivanjali Tomar and Natalie Vanns of Umeå Institute of Design 33° outlet designed by Sungmin Hong, Yubin Choi, Yun Kim, Mi Jang and Seokgyu Hwang of Dankook University Activ designed by Benjamin Azzam of Auburn University Adapt Pediatric Hospital Bed designed by Jenni Fearing of University of Cincinnati

Magic Comb designed by Su-in Kim and Tae-

STAFF HANGER designed by Mosei Kim,

jin Kim of DongSeo University

Joonho Kang and Yulim Choi of Kyunghee

n

The Magic

Add up designed by Deng Pei Chih of National Taipei University of Technology Aiguille Short Track Speed Skater

Comb is a special hair comb designed to enable

University

users to comb their hair without any of the

to enable convenient and efficient use with one

Headgear designed by Mathias Hintermann

unsanitary characteristics of a traditional comb

hand. With its folding capabilities, users can

of Art Center College of Design

or brush. With it, users can easily remove hair

easily hang and remove the hanger without

from the comb by rotating the teeth of the comb

causing any damage to the clothing. It can be

outward with the help of a spiral spring.

used for both heavy coats and light articles of clothing.

n

The STAFF HANGER is designed

Articulating Dump Truck designed by T.J. Eads, Sally Bluemke, Patrick Fiori, Liz Barrett and Yue Dai of Purdue University for Caterpillar Audio toy design for the visually impaired children designed by Wenhan Bian, Jiaxi Wang, Qunxi Huang, Qian Zheng, Ming Wang, Chenchen Xie, Shuangping Ouyang, Yang Li, Mengjiao Jiang, Yulin Li and Bin Zhou of Samsung Design Membership China for Samsung

194

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Auto Hammer designed by Byoungsoo Choi

Dish Bowl designed by Fan Wu of Hubei

Funnel Dipper designed by Fan Wu of Hubei

of Hoseo University

University of Technology

University of Technology

Autonomous Excavator System designed by

Diverse Screwdriver designed by Haimo Bao,

Game Mouse designed by Xianming Yin, Haimo

Ross Brinkman, Scott Thorne Kenneth, Hsieh

Zhicheng Zhang, Weihua Zhang, Senyuan Luo,

Bao, Mengyin Jia, Weihua Zhang, Song Qiao,

Sishi and Zhou Michelle Kuo of Purdue University

Lixin Zhang, Ran Li, Zhen Fu, Song Qiao and

Kun Xu, Ran Li, Zhen Fu, Weijian Cui, Mengduo

for Caterpillar

Kun Xu of School of Design, Dalian Nationalities

Si and Yingnan Zhao of School of Design, Dalian

University

Nationalities University

Chenchen Xie, Shuangping Ouyang, Wenhan

doodle & humidifier designed by Yoon Jae

GoPro Solo designed by Marc Dubui of Art

Bian, Yang Li, Jiaxi Wang, Qunxi Huang, Ming

Sun of Seoul National University of Science &

Center College of Design

Wang, Mengjiao Jiang, Yulin Li and Bin Zhou

Technology and Seo Kyung Kook of Dan Kook

of Samsung Design Membership China

University

bike washing machine designed by Xuefei Liu,

Easy Find Easy Cut designed by Yusheng Yin,

Wen Fan, Xueyi Wang, Liying Zhu, Huan Li and

Di Fang, Linhao Su, Zhanbing Li, Xiaoyu Gao

Haimo Bao, Xiang Gao, Weihua Zhang, Weiyin

Mengmeng Hu of Dalian Nationalities University

Xueyi Wang, Wen Fan, Liying Zhu, Deqian Zhao,

Luo, Song Qiao, Kun Xu, Xirui Hou, Subao Xu,

Huan Li, Mengmeng Hu and Weiwei Li of Dalian

Meina Jin, Zhenyi Zhang and Yunsen Wang of

Nationalities University

School of Design, Dalian Nationalities University

Bones designed by Hsi-Tan Huang of National

Easy-to-View_COMPASS designed by Cheol-

Taiwan University of Science and Technology

woong Seo and Jae-hee Park of Hong-Ik

Baby Sucker designed by Qian Zheng,

CAP-tion designed by Jaehoon Yu, Alfonso

University

Sin, Sol E Lee and Hyeonsun Leem of Hanyang

Eye Glove designed by Moon Jung Jang of

University

Kookmin University, Yu-Jun Hwang of Chung-

Clean Lens Case designed by Ara Cho, Sodam Hwang and Dabin Kim of Hoseo University Clip-Clop (Napkin box) designed by Yu-hui Tsai and Yu-Wei Hsu of Chaoyang University of Technology Compasses Ruler designed by Hyejin-Lee and Youngkwang-Hyun of Hoseo University

ang University and Gye-jin Jun of Sejong University FANs Cam designed by Sheng-Hung Lee, Chan Wai Yeh and Guo Shi of National Cheng Kung University; Advised by Professor Shyh-Jier Huang for National Cheng Kung University Finger Football designed by Wenhan Bian Jiaxi Wang, Qunxi Huang, Qian Zheng, Ming

Grassy Breath designed by Xuefei Liu, Di Fang, Yanlang Li, Deqian Zhao, Pei Lin, Qiang Song,

Grill on the Lake designed by Kyoungbin Kim of Hongik University Growth-oriented Crib designed by Shang Zhi, Surong Sun, Qi Qiu, Junzhu Zhang, Qiuheng Xu, Haowen Sun, Tao Wen and Jiachao Deng of Beijing Institute of Fashion Technology Handle Tie designed by Soohwan Kim and Dongeun Lee of Hoseo University Hong Kong Taxi designed by So Chin Pong, Sze Nga Tang and Li Xiang of School of Design, Hong Kong Polytechnic University; Young Kwon of College for Creative Studies; and PeiHan Wang of Guanzhou Academy of Fine Art for School of Design, Hong Kong Polytechnic University ican designed by Wang Can of Beijing Institute

Concord Harness designed by Ryan Fiorentino,

Wang, Chenchen Xie, Shuangping Ouyang,

Bob Lucas, Wilson Smith, Will Groulx, Bill Dieter,

Yang Li, Mengjiao Jiang, Yulin Li and Bin Zhou

Martha Koerner, Susanna Hohmann, Carly Mick,

of Samsung Design Membership China for

INFUSE: Kitchen Cleaner designed by Ariana

Simon, Tobie Hatfield, Kevin Hoffer, Michelle

Samsung

Budner of University of Oregon

FOLD SOCKET designed by Qi Qiu, Surong

IST (Inflatable Safety Tripod) designed by

Sun, Shang Zhi, Yifan Wang, Chen Zhuang,

Jongsoo Kim of Myongji University

Kvernmo, Matt Rhodes, US Paralympic Rugby Team, Bryan Myss, Lauren Main of University of Oregon for Nike and Terrazign

Zhuang Tian, Licheng Yan, Jiujiu Jing, Ziyu

CPR Mask designed by Chia Hao Hung of

Cao, Yulei Gao of Beijing Institute of Fashion

National Taipei University of Technology

Technology

Defender designed by Ming Wang, Jiaxi

Fountain of Life designed by Danwei Ye, Yu

Wang, Wenhan Bian, Qunxi Huang, Qian

Liu and Yakun Zhang of Rochester Institute of

Zheng, Chenchen Xie, Shuangping Ouyang,

Technology

Yang Li, Mengjiao Jiang, Yulin Li and Bin Zhou of Samsung Design Membership China for Samsung

Funnel Barrel designed by Fan Wu of Hubei University of Technology

of Technology

KOALA designed by Hyunseung Jang and Yongbum Lim of Plastic irony KOMRAD Respirator designed by Tetsugaku Sasahara of Art Center College of Design LED Screwdriver designed by Han Like, Liu Peng, Ren Mingjun, Wei Chengjie, Yang Xiao, Pu Jianfei, Wang Yuyan, Liu Shengli and Shen Fa of EVEN Design

INNOVATION FALL 2013

195

F I N A L I STS

Student Designs Life Guide designed by Huang-Yu Chen of

Orthogonal Rotation designed by Haimo

Respirator + Helmet designed by Haimo Bao,

National Taipei University of Technology

Bao, Mingcang He, Yongqiang Wang, Jiwei

Senyuan Luo, Weihua Zhang, Zhicheng Zhang,

Zhang, Xiang Liu, Kun Xu, Song Qiao, Chao He,

Kun Xu, Song Qiao, Yong Jiang, Xirui Hou,

Caoyang Li and Junting Liu of School of Design,

Zhixun Jin, Wenqiang Zhou and Meiyan Li of

Dalian Nationalities University

School of Design, Dalian Nationalities University

Ox: Helping the Farmers of Kenya designed

Roam- Lightweight Respiratory Unit

by Ross Koball of Art Center College of Design

designed by ShanShan Wang of University of

Living Home India - Launchpad Study Kit designed by Kimberly Chow of Designmatters at Art Center College of Design Love Switch designed by Xuefei Liu, Di Fang, Deqian Zhao, Cheng Yang, Pei Lin, Qiang Song, Wen Fan, Xueyi Wang, Liying Zhu, Huan

Paper Airplane - Ball Point Pen designed by

Li, Mengmeng Hu and Hongyuan Li of Dalian

Sangun Hong of Kyunghee University

Nationalities University Lumigrids designed by An Pengcheng, Sun

Dogan Sekercioglu of Umeå Institute of Design

Yan, Jiang Cong, LI Ke, Zhang Xun and Liu

for Länsförsäkringar Västerbotten

Zhenghao of Sichuan University Lunar Solar Light designed by Mimi Law of Kolding School of Design

PIll Clip designed by Hoon Yoon and Chaemin Ahn of Korea University Pinch-Aid designed by Chih Wei Wang, Chia

Magical Edge designed by Jiwei Zhang, Haimo

Hao Hung and Seng Ieong Ng of National Taipei

Bao, Yongqiang Wang, Mingcang He, Xiang Liu,

University of Technology and Shih Hao Chiu of

Kun Xu, Song Qiao, Meiyan Li, Jiaqi Wang, Xinyi

National Cheng Kung University for Chenming

Li and Huanle Li of School of Design, Dalian

Mold Ind. Corp.

Nationalities University

Plant Ash Sanitary Pad designed by Jiaxi

Marketplace designed by Martin Gschwandtl

Wang, Qunxi Huang, Qian Zheng, Ming Wang,

and Matthijs Braakman of Lunds University

Chenchen Xie, Shuangping Ouyang, Yang Li,

School of Industrial Design

Wenhan Bian, Mengjiao Jiang, Yulin Li and Bin

Moktak designed by Soohun Jung of Samsung Art and Design Institute MYCRO: electric microvehicle for commuting and recreation by college students designed by Eugene Suh of Art

Zhou of Samsung Design Membership China for Samsung PowerPlay! designed by Aubrey Ament, Michael Bartell, Bryce Burgess, Kevin Do, Yasunori Fujikawa, Elizabeth Hampton, Heidi

Safe Shake designed by Haoyu Pei, Haimo Bao, Bo Liu, Yongqiang Wang, Kun Xu, Song Qiao, Na Jin, Xiang Gao, Yusheng Yin and Weiyin Luo of School of Design, Dalian Nationalities University Save-Sprinklers designed by Sangmin Lee and Yelim Kim of Hoseo University Scissors with Comb designed by Haimo Bao, Delin Hou, Na Jin, Cong Tian, Weihua Zhang, Junwei Hou, Zhen Fu, Kun Xu and Song Qiao of School of Design, Dalian Nationalities University and Bai Xue of Huazhong University of Science and Technology Simple Consulting designed by Haimo Bao, Ya Tang, Bei Wu, Weihua Zhang, Kun Xu, Song Qiao, Junwei Hou, Xirui Hou, Yuwei Li, Qianwen Liao and Yan Hao of School of Design, Dalian Nationalities University Sky Glide designed by David Griffin and Brad Lugar of Auburn University for Emerson Tool Co.

Hollingsworth, Isamu Jarman, Stephanie

Snap Clasp designed by Jamie Bowerman

McCuaig, Lauren Mikami, Daniel Nicholson,

of Savannah College of Art and Design for

NEXT - Subway Indicator designed by Li Ke,

Nathan Schultze, Claire Stewart, Joel Swenson

Bowerbags

Hu Yi, Ye Feng, Xu Wei, Wu Jia, Chen Yiling,

and Rebecca Swofford of University of Oregon

Center College of Design

Liu Yi, Wang Nianou and Cao Yingxiao of Zhejiang University for Hangzhou Metro Co. Nike Shoes Box designed by Eon-ki Park and Ji yeon Jong of Hanseo University O2 Magnetic Dumbbell designed by Suhyun Yoo, Hongseok Kim and Juhyeon Lee of Kookmin University

Athletes designed by Thomas Belhacene of Art

Tech

Center College of Design

Puri designed by Younsun Kim, Kangkyung Lee,

Tag-Along: IV Pump & Storage System

Byungsoo Kim and Minji Kim of Yonsei University

designed by Sally Iolene Bluemke of Purdue

for Yonsei University

University

Recover Companion designed by Han Like,

Tahr Quad designed by Nicholas Marks of

Liu Peng, Ren Mingjun, Wei Chengjie, Yang

Massey University

Xiao, Qing Chulan, Gong Yong and Shen Fa of

young-gun and Lee Hyung-sub of Kyungsung

EVEN Design

WWW.IDSA.ORG

Soleus Prosthetic Leg for Adaptive Bobsled

Prism designed by Luke Mastrangelo of Georgia

Octo Outlet designed by Yun young-ho, An University

196

Phoenix designed by Melanie Becker and Salim

New South Wales

TailWind designed by Philip Isaac Oaks of Art Center College of Design

Transportation Tender Loving Care Pillow designed by Chang-Chi Shih of National Taiwan University of Science Technology; Yi-Chi Li and Hong-Yih Chu of Award-Design Integration Studio The redesign of typing plate for the blind designed by Wenhan Bian, Jiaxi Wang, Qunxi Huang, Qian Zheng, Ming Wang, Chenchen Xie, Shuangping Ouyang, Yang Li, Mengjiao Jiang, Yulin Li and Bin Zhou of Samsung Design Membership China for Samsung The Saving Pack designed by Joonho Yoon of Hanyang University

2013 Santa Fe Sport designed by Hyundai

2014 Kia Cadenza designed by Seunho Youn

Design North America of Hyundai Motor Co.

and Tom Kearns of Kia Motors

and Hyundai Design Center of Hyundai Motor Co.

n

The 2013 Santa Fe Sport is a crossover

The Secret Victory designed by Cecily Sumsion

utility vehicle built for today’s family. It features

and Rex Wilson of Brigham Young University

flexible seating, cargo space, strong performance

The Stable Plug designed by Li Liquan and Zhou Juexia of Shenzhen University

capability and advanced safety technologies.

Santa Fe Sport showcases Hyundai’s cuttingedge capabilities through its bold design,

BMW 3er Limousine Luxury Line designed

by BMW Group BMW HP 4 designed by BMW Group BMW M6 Gran Coupe designed by BMW Group

There is A Story designed by Qianwen Zhao,

impressive fuel economy and a host of features

BMW Travel & Comfort System designed by

Bo Liu, Haimo Bao, Ya Tang, Ting Wu, Song

to delight drivers and passengers with high

BMW Group DesignworksUSA

Qiao, Kun Xu, Gele Aori, Yanwen Wang and

expectations for functionality and comfort.

BRP’s Can-Am® COMMANDER™ Electric

Guoxing Deng of School of Design, Dalian

Side-by-side Vehicle designed by BRP Inc.

Nationalities University

BRP’s Can-Am® Outlander™ ATV platform

TIME LINE designed by Haeyon You of Hongik

designed by BRP Inc.

University

Filtrete™ Car Purifier designed by Gianmauro

Tubox - Automated Pipecutting designed by

Vella, Giuseppe de Bellis, Nicolas Echeverri and

Aaron Wansch of Umeå Institute of Design

Levin Xin of 3M

Two Points designed by Jeonghwan Bae and

TAM Airlines First Class Cabin designed

Wonae Lee of Keimyung University

by Luke Hawes, Daniel MacInnes, Dominic

Washit designed by Ahmet Burak Aktas, Salih

Hargreaves and Jo Rowan of Priestmangoode

Berk Ilhan, Adem Onalan and Burak Soylemez of Middle East Technical University Water Way designed by Ji-yeun Yoon of Kookmin University

Kestrel Legend SL designed by Greg Janky and Treasure Hinds, IDSA of Anvil Studios Inc. for Advanced Sports International l Kestrel

n

Yamaha 212X Sport Boat designed by Julio Flores of GK Design International Inc. and Shusuke Sasakura of GK Kyoto Inc.

The Kestrel Legend SL is an extremely light and

Yamaha WaveRunner FX Cruiser SHO

Water-Storing Lantern Flowerpot designed by

stiff road bike frame that retains the same Kestrel

designed by Hisashi Yamamoto, Shigetaka Kanai

Qi Luo of Beijing Institute of Technology

design aesthetic. It is categorized as a super-

and Takuo Yamamoto of GK Kyoto Inc. and

light frame that requires the frame and forks to

GK Design International Inc. for Yamaha Motor

be less than 800 grams in combined weight.

Co. Ltd.

WHISTLE designed by Park on-hee, Kim myeoung-soo and Jang young-seo of Kyunghee University Window Socket designed by Song Kyuho and Oh Boa of Samsung Art and Design Institute

INNOVATION FALL 2013

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I D E A 2 013 I NDE X OF WI NNERS

FIRM

PRODUCT

AWARD PAGE

3M BOX Dispenser of SCOTCH® Magic™ Tape

Post-it® Big Pad

Post-it® Full Adhesive Roll

Scotch-Brite™ Bird Sponge adidas adidas Shot Clock Interactive Product Display Adonit Jot Touch Pressure Sensitive Stylus Ammunition Teemo

Beats by Dr. Dre Beats Executive

Williams-Sonoma Smart Tools Collection Artefact Product Group 10,000ft Astro Gaming Astro Gaming Retail Packaging Astro Studios Astro Gaming Retail Packaging Atlas Copco Rock Drills AB RCS 5 Boomer Audi AG Audi R8

Audi RS7 Sportback Balanced Body Allegro 2 Pilates Reformer for Balanced Body Belkin Lightning Charge + Sync Dock Bernd Siegmund GmbH Stop and Clamping Square 800 Berry Plastics ClearRx BlackBerry BlackBerry® People’s Choice Awards for TIFF Blackmagic Blackmagic Cinema Camera Bloomberg Philanthropies Bloomberg Philanthropies Mayors Challenge BMW Group DesignworksUSA Allsteel Clarity Bonnier R&D Teemo Bould Design Nest Learning Thermostat, 2nd Generation

GoPro Hero3 Bowers & Wilkins Bowers & Wilkins P3 Headphones Bresslergroup HazMatID Elite Breville BES900 Dual Boiler Espresso Machine Continuum Tetrapak (Research) Coway Volcano Series (humidifier)

JuicePresso CJP-03(Juicer)

ROOT (De/Humidifier + Air Purifier) D-Link Corp.

Arrow - Dual Band Wi-Fi Range Extender Dell Inc. Dell Enterprise 12G Power Supply Unit eBay My Customer Journey Digital Ecosystem Ecolab Inc. Ecolab Ice Handler Eight Inc. Acure Digital Vending Machine Energy Co. of Panasonic Group Panasonic USB Portable Power QE-QL301 Essential Design The adorne collection Evotech Evotech Strategy FiftyThree, Inc. Paper by FiftyThree Fluke Corp.

805 Vibration Meter frog Collective Action Toolkit fuseproject NIVEA Logo

OUYA

NIVEA

PACT Packaging

Sabi General Assembly Intellectual Ventures Cold Chain Device

Liposonix Custom Contouring Grafik Factory Grafik Plastic Greif PackH20 Water Backpack HAMMER CASTER Co., Ltd. da caster HARIO Co., Ltd. Filter- in Bottle Henrybuilt Henrybuilt Opencase Wall System Hewlett-Packard Co. HP Envy 120 e-All-in-One

198

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n 120 n 120 n 120 n 104 n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n

89 80 90 98 104 91 128 128 92 169 170 112 80 61 124 109 94 134 120 90 48 110 98 63 104 132 55 104 56 78 78 92 58 88 68 56 136 86 63 85 126 84 85 128 118 141 118 126 141 113 63 114 74

FIRM

PRODUCT

AWARD PAGE

HUROM L.S. Co. Ltd. HH-SBF06_Slow Juicer n 104 IBM Design IBM PureSystems n 80 IDEO Bloomberg Philanthropies Mayors Challenge n 134

Evotech Strategy n 136

Allegro 2 Pilates Reformer for Balanced Body n 112

Boston Harbor Islands Visitor Pavilion n 102

My Customer Journey Digital Ecosystem n 92

Sitegeist Mobile App for Sunlight Foundation n 92

Wrangler Moto for Wrangler India n 133 IDEO.org Clean Team n n 140/85 INNOCEAN Worldwide ‘WHO AM WE?’ n 91 KOHLER Co. Moxie - Showerhead + Wireless Speaker n 54 KUKA Roboter GmbH Professional Extreme n 60 Legrand The adorne collection n 56 Lenovo (Beijing) Ltd. Corrugated Package n 125

Stone mouse N800 n 80 LG Electronics Inc. Portable LED projector (PG6/PD500 Series) n 76

Mini Wi-Fi router (L-04D) n 68

Mini Wireless Charging Pad (WCP-300) n 68 Life Technologies Corp.

Ion Proton™ Sequencer n 118 Limdaejoong Design Lab Double wardrobe rail support n 114 littleBits littleBits n 106 LPK Post-it® Full Adhesive Roll n 120 LUNAR SF Prep n 141 LUNAR Europe VELA n 52

NOVA n 56 Manfrotto Bags Ltd. Manfrotto Backpack 50 n 130 Mayo Clinic NeoChord DS1000 n 118 Medtronic Diabetes mySentry Remote Glucose Monitor n 18 MINIMAL TAKTIK® Series n 30 Miniwiz Nike Flyknit Collective – Feather Pavilion n 100 MONO Vertigo™ Hybrid Guitar Case n 129 National Park Service Boston Harbor Islands Visitor Pavilion n 102 Native Design Ltd. Bowers & Wilkins P3 Headphones n 98 Natural Point OptiTrack Prime 41 n 97 NeoChord NeoChord DS1000 n 118 Nest Labs Inc. Nest Learning Thermostat™ 2nd Generation n 48

GoPro Hero3 n 110 NewDealDesign LLC Folder Pad n 73

Fitbit Flex Wireless Tracker n 112

TYLT Band Car Charger n 68

TYLT Brand Strategy n 85 Nexus HazMatID Elite n 63 Nike Inc. Nike Flyknit Collective—Feather Pavilion n 100

Nike Studio Wrap n 111 Nokia Nokia Colour and Materials Design Strategy n 82

Nokia 206 n 68

Nokia Lumia Range n 64 NONOBJECT Arione Gen II n 108 Nottingham Spirk PackH20 Water Backpack n 141 One & Co Windows Phone 8S n 66

Windows Phone 8X n 67 ovo Berlin GmbH F10 n 112

F11 n 112

F3 n 112

K1 n 112

T1 n 112

FIRM

PRODUCT

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OXO OXO Good Grips Flip & Fold Omelet Turner n 104 Pacific Cycles Inc. IFmove n 170 PATRA FLO n 120 PearsonLloyd A Better Patient Experience n 139

Bay Chair n 120

New Business Class Seat and Cabin n 170 Priestmangoode Air Access n 168 Priority Designs OptiTrack Prime 41 n 97 Qisda Corp.

E Ward-round Record n 92 RKS Ion Proton™ Sequencer n 118 RODEWORKS iXY n 96 Samsung Design Membership Vacc-Stamp n 115 Samsung Electronics Co. Ltd. Clip - Un-screw Assembly Printer n 70

LABGEO A20A n 116

Mate-Easy Customizing Printer n 70

Origami - 100% Recyclable Printer n 70

Samsung OLED TV Logo n 122

85 inch Ultra High Definition TV S9_UN85S9 n 98

Efficient Color Laser Printer n 78

Full HD Monitor SC750 n 78

NEO built-in Oven (NV6324BNESR) n 104 Selic Industriedesign Professional Extreme n 60

Stop and Clamping Square 800 n 61 Shenzhen Mindray Bio-Medical Bene View T1 n 117 Shiang Ye Ind. Co., Ltd. MUSE n 114 Shimadzu Corp.

VESTA “pressure vacuum sintering furnace” n 62 Shinebox Post-it® Big Pad n 120 SIMIZ Technik da caster n 113 Smart Design OXO Good Grips Flip & Fold Omelet Turner n 104

The Armour Bra™ by Under Armour n 130 Smiths Detection Inc. HazMatID Elite n 63 Sonos Inc. Sonos SUB n 50 SpareOne XPAL Power SpareOne n 65 Stanley Black and Decker, Inc. DEWALT® Compact Reciprocating Saw n 58 Sunlight Foundation Sitegeist Mobile App for Sunlight Foundation n 92 Target Corp.

ClearRx n 124 Tesla Motors Tesla Model S n 42 The Maude Group Caterpillar Visitors Center n 102 thirteen23 Obama for America Mobile Strategy n 138 Thomas Trauth Design GmbH Free Form Green Eyewear n 130 UBIK Starck Network LaCie Blade Runner n 75 Under Armour The Armour Bra™ by Under Armour n 130 Unilever Clean Team n n 140/85 Veryday 3M™ Peltor™ X Series Earmuffs n 63 VF Corp./Wrangler India Wrangler Moto for Wrangler India n 133 VIZIO VIZIO Thin + Light Notebook n 77

VIZIO All In One Touch PC n 80 WETSTYLE WETSTYLE Glacier Collection n 56 Whipsaw Inc. Eton Boost Turbine Power Generator n 68 Worrell Design Inc NeoChord DS1000 n 118 WSUP Clean Team n n 140/85 Y Studios LLC Sonos SUB n 50 Ziba Design adidas Shot Clock Interactive Product Display n 89 Ziba Munich GmbH Vodafone EasyBox User Interface n 92

n Gold n Silver n Bronze

UNIVERSITY

PRODUCT

Art Center College of Design

Burg Giebichenstein University California College of the Arts Cheongju University DSK ISD Int’l School of Design

Fortune Institute of Technology Hannam University Hong-Ik University

Huazhong University Hunan University Jiangnan University KAIST Konkuk University Seoul Kookmin University National Cheng Kung University Rochester Institute of Tech.

Samsung Art and Design Inst.

Dalian Nationalitites University

Seoul Nat’l University Sookmyung Women’s University Southern Illinois University Umeå Institute of Design

University of Washington University of Wuppertal Zhejiang Sci-Tech University

Zhejiang University

One Degree High Performance Dinghy Shoe n 146 Oblikk Hard Hat Suspension System n 156 A Better Working Environment for Certified Nursing Assistants n 160 U Bowl n 159 Omega SprintMaster Starting Block n 157 Pumping Screw Blender n 166 eZtap n 144 MOSTRAP n 164 BIO-CLEANER n 160 Ointment-tips n 164 Lean On Me n 162 Motorless Vacuum n 164 Accurate Throwing n 160 Aiding Cup - Medicine+Water n 152 Life-on n 145 Optical Stethoscope n 158 Desert Forest n 160 Multi-ladder n 164 BIO-CLEANER n 160 Mua-Mi n 164 Mamma n 164 WIDY n 166 Accurate Throwing n 160 Diverse Sunshade n 160 Funnel n 162 U-battery n 166 Tell me, mirror n 166 15minutes n 160 HCV Test n 155 ERO: Concrete Recycling Robot n 142 SAFEWAVE n 150 Asthma Wellness Kit n 153 Dynapac Red Carpet n 162 Ergonium n 162 hydrologic n 162 Hyperion - Miner’s Helmet n 162 Pivot: Empowering Trafficked Victims n 148 XEOS 3D - Desktop 3D-printing reinvented n 166 Aiding Cup - Medicine+Water n 152 E-catch Net n 162 Fire Escape Mask n 154 E-catch Net n 162

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S I G NPO ST S

EXPRESSIONS OF UNINTENDED CONSEQUENCES

I

n 1940 author John Steinbeck and marine biologist Ed Ricketts set off on an epic collecting expedition, which they documented in the book entitled Sea of Cortez. Their log is an unlikely place to uncover a wonderful product review—of an outboard motor euphemistically referred to as the Hansen Sea-Cow—that bears many ironic truths about how the products we design to sell can deliver unintended experiences, and how an imaginative and creative writer can express qualities of experience design and theories on invention that no designer I know could muster:

“The Sea-Cow was built to sell, to dazzle the eyes, to splutter its way into the unwary heart.”

We do not think that Mr. Hansen, inventor of the Sea-Cow, father of the outboard motor, knew what he was doing. We think the monster he created was as accidental and arbitrary as the beginning of any other life. Only one thing differentiates the Sea-Cow from the life that we know. Whereas the forms that are familiar to us are the results of billions of years of mutation and complication, life and intelligence emerged simultaneously in the Sea-Cow. It is more than a species. It is a whole new re-definition of life. We observed the following traits in it and we were able to check them again and again: 1. Incredibly lazy, the Sea-Cow loved to ride on the back of a boat, trailing its propeller daintily in the water while we rowed.

2. It required the same amount of gasoline whether it ran or not, apparently being able to absorb this fluid through its body walls without recourse to explosion. It had always to be filled at the beginning of every trip.

3. It had apparently some clairvoyant powers, and was able to read our minds, particularly when they were inflamed with emotion. Thus, on every occasion when we were driven to the point of destroying it, it started and ran with a great noise and excitement. This served the double purpose of saving its life and of resurrecting in our minds a false confidence in it.

4. It had many cleavage points, and when attacked with a screwdriver, fell apart in simulated death, a trait it had in common with opossums, armadillos, and several members of the sloth family, which also fall apart in simulated death when attacked with a screwdriver.

5. It hated Tex, sensing perhaps that his knowledge of mechanics was capable of diagnosing its shortcomings.

6. It completely refused to run: (a) when the waves were high, (b) when the wind blew, (c) at night, early morning, and evening, (d) in rain, dew, or fog, (e) when the distance to be covered was more than two hundred yards. But on warm, sunny days when the weather was calm and the white beach close by—in a word, on days when it would have been a pleasure to row— the Sea-Cow started at a touch and would not stop.

7. It loved no one, trusted no one. It had no friends.

After the spotlight fades, and despite our best efforts and intentions, our products develop relationships and deliver experiences that we often never see. I deeply appreciate the wit and wisdom in this passage. It left me with a flash of humility, both for the fate of our designs and the genius of good writing.

—Alistair Hamilton, IDSA arh@designpost.com

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