Many people make the huge mistake when it comes to packaging design of dismissing it as mere eye-candy, created simply to arrest the progress of undecided shoppers and coerce them into an impulse buy. There is so much more to it than that that one hardly knows where to begin. One of the most fascinating we have published, some 68 creative individuals and entities share both their best work and their thoughts on packaging design, which are as diverse as the subject itself.
