LOGO USAGE STYLE GUIDE
V1 - 8.2017
MEET THE VOICE OF QUALITY AFFORDABLE HOUSING The Affordable Housing Management Association – Pacific Southwest (AHMA-PSW) is a non-profit organization that represents the management agents and owners of over 80,000 housing units in Arizona, Nevada, and Southern California. Members of our organization come from all aspects of housing and property management agencies, together we work to promote, develop, and maintain affordable housing in the Pacific Southwest region.
AHMA-PSW LOGO (COLOR)
AHMA-PSW LOGO (BLACK AND WHITE)
3
AHMA-PSW (LOGO PADDING)
SPACING Please allow a safe area of white space around all four sides of the logo minium size (100px or 0.5”).
SAFE AREA
SAFE AREA
.5”
.5”
SAFE AREA
4
SAFE AREA
AHMA-PSW LOGO (COLOR PALETTE)
SOLID COLORS
RED CMYK 3 100 95 0 RGB 230 30 42 WEB#e61e2a
ORANGE CMYK 0 80 100 0 RGB 240 90 34 WEB#f05a22
GOLD CMYK 0 45 100 0 RGB 248 156 27 WEB#f89c1b
BLUE CMYK 100 77 2 0 RGB 0 81 160 WEB#0051a0
LIGHT BLUE CMYK 75 11 15 0 RGB 0 171 203 WEB#00abcb
POWDER BLUE CMYK 50 8 10 0 RGB 121 192 216 WEB#79c0d8
YELLOW CMYK 0 15 100 0 RGB 255 212 0 WEB#ffd400
GRADIENT COLORS
MIX OF COLORS RED ORANGE
MIX OF COLORS GOLD YELLOW
MIX OF COLORS BLUE LIGHT BLUE POWDER BLUE
5
AHMA-PSW TYPOGRAPY
FONT FAMILY (CENTURY GOTHIC) Century Gothic Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&? Century Gothic Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&? Century Gothic Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&? Century Gothic Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&?
6
To obtain brand elements or request brand information, please contact: Jazmin Ceballos Executive Director AHMA-PSW P.O. Box 226969 Los Angeles, CA 90022 T: (866) 698-AHMA (2462) F: (323) 213-3336 E: ed@ahma-psw.org ahma-psw.org
A H M A -P SW.OR G