Creating a Brand, Storm Duds Sponsor

March 2019 .PROMO

Professional Wisdom for Promotional Products Buyers

Creating Your Brand Salient Advice from Our Experts

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Camille Vecchio-DiLorenzo 973-544-0239 camilled@awadv.com www.awadv.com

CreatingBrands

Choose

The first thing we’d recommend for establishing a Brand is to do a complete competition analysis and customer research. This is the foundation for building any Brand...its something you can’t guess or imagine.

Brands are build with facts. You need to have complete demographics so you can understand what customers want, what motivates them to buy your products/services.

By understanding what your customers want/need and analyzing or comparing that with your competitors strengths/weaknesses you can surely define what your Branding path should be. Align your strengths with what your customers want...leveraging that to make your Brand stand out in your market.

Storm Duds Umbrellas

Promotional products are one of the best Branding tools available. Its a vital part of your marketing arsenal. When your customers are carrying your logo that’s the personal endorsement all marketers want. And while the competition is fierce, there’s always an avenue to come up with the next great item that people will “have to have”.

The best brands inspir take part in their stor fits you, no matter wh carrying that promoti your Brand on it

e to Stand Out. Choose to Be Known.

re you to want to ry, because it beneho you are...and ional product with

First, craft a positioning statement:

For

Describe Your Target Customer Segment, for example, aged people.

Who

Describe your statement of need or opportunity. For example, need to make good decision around the location of services.

That

Key benefit or compelling reason to buy. Example: "...that visualises the availability of social inclusion offerings to aged people."

Note: this is the end of your first sentence.

Unlike

Add this final sentence naming the competition and the primary alternative.

The

Our Product

Is a

Promises

Product name.

Product category.

Describe your primary product/service differentiation.

Make sure this statement is exact and doesn’t over or under deliver.

Your Storm Duds ad would appear on this page.