G Magazine’s Fashion Greenville
Beija-Flor Jeans
I
magine if the perfect-f perfect-ftting pair of jeans was also comfortable? and nd stylish. and nd eco-friendly. and socially conscious. We might be tempted to run them for politipoliti cal of offce they’re so charismatic. but ut beijaeija-f flor jeans are that great. It’s no wonder their fan following has earned the nickname beija believers. (among mong those who count themselves as beija believers is fashion greenville reenville celebrity designer lynne lynne Curtin, star of the hit bravo television series, The Real Housewives of Orange County!) County !) “t the women who love our jeans have one thing in common: they struggle to fnd stylish designer jeans that ft and flatter,” explains emilie milie Whitaker, who—along with her mother Kathy moça—owns and operoper ates beijaeija-flor lor Jeans. since 2006, the mother-daughter team’s mission has been to provide women of all shapes and sizes with great-f great-ftting jeans that are produced in a socially and environmenenvironmentally friendly facility. “We have a passion for design and a commitment to providing a sociallyconscious product that helps women feel good about themselves,” emilie offers. although beija-flor Jeans are an investment, they’re well worth the cost-per-wear, which has earned the line recognition far and wide, most recently in People and Good Housekeeping magazines. this year, beijaeija-f flor introduces its jegging jean—a cross between a jean and a legging. “unlike nlike a lot of jeggings on the market, our stephanie tephanie jegging gives you the support of a traditional jean with the appeal of a stylish legging,” Kathy says. “It’s versatile enough to be worn with tunics, shorter tops, tucked into boots, paired with flats, or dressed up with stilettos.” Kathy and emilie milie jumped at the invitation to participate in fashion greenville reenville because it meant an opportunity to showshow case beija-flor’s lor’s spring collection. “We’re thrilled because fashion ashion greenville reenville celebrates two of the things we’re passionate about: greenville
Augusta Twenty
18
|
G magazine’s
fashion greenville
and fashion,” ashion,” emilie says. “as “ s greenville natives and entrepreneurs, the greenville reenville community has supported us since the beginning of beijaeija-f flor, and its dedication and support have helped us grow the brand to where it is today.”
beija-flor Jeans (800) 540-6241 www.ilovethesejeans.com Where to fnd them: beija-boutique at Plaza suite 550 south main street #200, greenville (864) 298-0081 Cocobella 3730 Pelham road, greenville (864) 676-1900
Southern Tide
W
hat happens when a classic polo shirt gets infused with inspiration from Italian archiarchi tecture, high-performance sports cars, and couture clothing? the answer is the greenville-based line of superior-ftting superior- tting clothing: southern tide. since southern tide was founded in 2006, the brand has grown into an entire collection of classic, authentic apparel—all created from scratch, each piece setting a new standard for comfort and ft. today, southern tide still prides itself on creating comforttoday, comfort able, quality apparel. from rom the specially engineered yarn and fabric of its classic skipjack Polo to the meticulous design detail of its Channel marker Khaki, nothing about this clothing company is conventional. “o “our way may take a little longer, but we want our clothing to make you look and feel your best,” says