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6 Social Media Marketing Strategies to Drastically Improve Your Efforts


Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers. As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media; for marketers, the potential to grow their business via these networks is endless. Facebook, Twitter, Pinterest, Instagram, Google+ – these are some of the prime networks every company, big or small, young or established, needs to have an active presence on. It is now inexcusable for any business that wants to thrive to not be tweeting!


And now we are being exposed to more and more social advertisements. As I complete my morning ritual of sipping coffee and scrolling through my Instagram feed, I now notice sponsored ads appearing in between filtered pictures of scenery and food. It is impossible to visit one’s Facebook news feed without popping into a few compelling ads along the way. And I’m not going to lie, I’ve fallen victim to several of these ads, and been captured and clicked through to their site, sometimes even converting – shameful, I know.


Here are six social media strategies to take control of your social channels and give them a much needed facelift


Social Media Marketing Strategy #1: Create A Game Plan & Stick To It ď Ź

If you have no execution strategy, your content is likely going to fall through the cracks with SEO host. Set a limit on how many tweets you have to publish per day. This number can be adjusted as needed, but having a number you have to hit, even something as small as four tweets per day, gives you a benchmark and a goal at the very least.


TIP: Investigate how often your competitors are posting and conduct industry research to see the ideal amount of content to publish per day on each channel. You want to be active, but not overly active. Compile all content in an easy-to-read editorial calendar. Google Excel Docs is a good place to start. Set up a weekly, shareable publishing calendar, then separate by social channel, and provide columns for co-workers within your content team to provide their feedback before posting. Plan ahead, but continue making additions as necessary, for example if a great PR hit is published cover this in a timely manner even it was not on your original posting schedule.


Social Media Marketing Strategy #2: Treat Each Channel As An Individual Entity ď Ź

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Each social channel needs to be treated as a separate entity. There can be content that is spread across all channels – for example if your business was recently acquired by a global company, this is likely news you want to share across the board, but you should adjust your strategy depending on the audience for that channel with SEO hosting. For example, LinkedIn tends to have a more businessfocused audience looking for in-depth, educational content, compared to Instagram, which is likely to have an audience looking for engaging visual content. Pay attention to your follower demographic on each channel to publish content that appeals to them.


Social Media Marketing Strategy #3: Go Above & Beyond In Customer Service ď Ź

If a visitor tweets at your handle or posts on your Facebook page and never receives a response, trust is lost. Due to your lack of communication, the dissatisfied potential lead is now turning to your competitors to seek answers to their questions. On the other hand, when you deliver a thoughtful response in a timely manner that visitor is flattered and intrigued by your brand. It’s humanizing to take the time respond to a personal inquiry, and it builds your authority.


Take these four steps to boost the happiness of your Twitterbirds: Assign a first responder to post and monitor each channel your brand has a profile on.  Create a troubleshooting library of common bugs or complaints that arise, and how to handle these issues. This will ensure the issue is addressed properly and in a timely manner with C class hosting.  Be creative – use giveaways, personality, and a sense of humor to engage followers and convert them into free brand promoters.  DO NOT IGNORE any comment posted to your account on social, whether stellar or critical. No need to create brand detractors! 


Social Media Marketing Strategy #4: Embrace Mishaps ď Ź

We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar errorIdeastack hosting, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.


Social Media Marketing Strategy #5: Track & Talk! ď Ź

Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis. Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, page views, post likes or shares, impressions, etc. Look at each channel separately, and compare to your largest competitors to get a sense on how you’re matching up multiple C class hosting


If you’re crunched for time and analytics is not your thing, invest in software to help track data. A lot can be tracked using free tools like bit.ly, Google Analytics, and Hootsuite. Diving in to see which content received the most clicks, shares, etc. will show you what to repurpose in the future. Look for common themes in your analysis, for example if advice posts with numbers in the title perform wonderfully on Facebook then up these on that platform.


Share your results and set monthly strategy meetings with your different marketing forces within your company to plan for the future. Working collaboratively and taking a step back to brainstorm and reevaluate your strategy can drastically improve your social efforts. Also leverage other departments within your business. Various teams like client services and sales might have stellar ideas for social since they are the people who communicate with prospects and customers on a daily basis with SEO web hosting.


Social Media Marketing Strategy #6: Stay Active On Google+ ď Ź

Many of you may be raising an eyebrow, but Google+, often viewed as the Facebook wannabe, is not going away anytime soon. In fact, it’s only becoming more and more important for businesses to actively engage and grow their circles on this platform. When you search on Google you will notice that Google+ is everywhere. If your business is actively posting on Google+, you will receive essentially free ad space when users search for you on Google Ideastack hosting.


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6 social media marketing strategies to drastically improve your efforts  

http://www.ideastackhosting.com Google+ regarded as the Facebook wannabe, is not going away any time soon, although a lot of you may be incr...

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