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BRAND EXPERIENCE

AGENCY

MEDIA KIT This document is browsable online at: http://issuu.com/ideali_way/docs/ideali_way_-_mediakit_eng


Index About us: “Our Goal Your Brand”

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Our Services

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Who loves you, will follow you: Portfolio

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Ideali way numbers

18

Staff

20

Press OFF

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Press ON

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Contacts

34 www.idealiway.com


About us: “Our Goal Your Brand” Ideali Way is a “Brand Exerience” Agency that performs integrated communication projects, whose purpose is to create emotional appeal to your Brand.

Born in 2006 and linked to the world of corporate events we have developed, beside to prestigious Clients, a know-how focussed on creating corporate strategy projects. Why a Brand Experiencie Agency?

Because we offer integral services, with a strong synergy between them. A reliable and present

partner whenever the Client needs to give visibility to his brand, to realize his own strategies of promotional marketing or to increase appeal to his inside.

VISION: Develop business that

achieve

MISSION: To purpose, in the internal and

values and social responsibility, towards

projects and actions compatible with our

succed while representing humanitarian

external communication of our Clients,

the attainment of individual and collective

values in a sensitive and important sector

happiness (qualitative growth) and not just

such as the advertising, marketing and

focussed on an economic growth ( quanti-

events organization.

tative growth).

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Our Services • Workshop & Convention • Proemotion Events • Team Engaging • Branding • PR & Press Office

We combine different dynamic components on a Corporate Event, unifying the creativity of communication to organizational perfection. Location search • Set up design • Logistics • Hospitality

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Workshop & Convention UNILEVER - GLOBAL ICE CREAM MEETING 2013

CASE HISTORY The challenge: 180 delegates from around the world, plus 40 representatives of advertising agencies. Create a different set up and diverse actions during the night. Not a simple meeting but a Communicative Engaging. Our solution: Choosing a location (Circeo Coast) that welcomes guests with the presence of assistance 24 hrs. Badge ( ID card ) equipped with augmented reality. Meeting Room entirely dressed with lights set as an amphitheater with spectacular effects. Creating a modified technical set-up each day, wich provides each presentation with different themes and styles . Every night as an emotional spectacle designed to convey important corporate actions related to the brands involved.

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Our Services • Workshop & Convention • ProEmotion Events • Team Engaging • Branding • PR & Press Office

Give emotions and involve people: these are our first duties for each event, in which we create market awareness to commercialize or convey your brand

BTL • Road Shows • Product Launches • Unconventional Marketing • Strategic Communication

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ProEmotion Events PORSCHE CARRERA CUP ITALY

CASE HISTORY Challenge: Conduct the coordination and reception of both: the client (reception, events and organize track days) and suppliers (catering, set-up, hostesses) for the Porsche Carrera Cup Italia. Our solution: We manage and provide to Porsche Italia the organization of their single brand championship for 5 consecutive years, taking care of every detail: from logistics management to catering, from the secretariat to the coordination of the guests at the event. A 360 event from the conception to its management at the paddock.

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Our Services • Workshop & Convention • Proemotion Events • Team Engaging • Branding • PR & Press Office

Build up a team, grow up the Brand Identity, motivate, communicate Energy and Passion.

Team Building • Incentive • Experiential Training • Coaching

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Team Engaging

ELICA - WORKSHOP VISION

CASE HISTORY Challenge: Through active work with the marketing department, create a workshop where integrate the moments of the classroom with consistent experiential activities. Our Solution: We selected the perfect location, managed the logistics and designed an experiential event in which the group was divided into teams, they dealed with concepts such as market analysis, studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wine.All of it, previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli.

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Our Services • Workshop & Convention • Proemotion Events • Team Engaging • Branding • PR & Press Office

Conceive, create and launch or re-launch a brand using creativity and emotional communication tools

Brand Design • Restyling • Campaigns Launching • Viral Actions

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Branding

CREATION OF A PROMOTIONAL MASCOT OF THE BRAND

CASE HISTORY Challenge: Increase the emotional appeal of the brand to final customers Our Solution: Mascot proposal, within a project of Road Show, which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand.

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Our I nostri Services servizi • Workshop & Convention • Proemotion Events • Team Engaging • Branding • PR & Press Office

Assistance in the creation, organization and development of relations & communication with the media Traditional and digital Press Office • On and Off Press Release • Media PR • Press campaign plan

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PR & Press Office

SPECIAL EVENT WITH ENZO MICCIO

CASE HISTORY Challenge: Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style, in an high-level PR event. Our Solution: The location chosen was the Gran Meliá Rome where the italian style has been developed in many areas, and “enjoyed” during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino. The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio, which revolutionized, in an ironic and funny way, the style of the company chief

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Who Chi loves ci ama you, ci will segue: follow Portfolio you: Portfolio

16 Who loves you, will follow you: Portfolio


Who loves you, will follow you: Portfolio

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Ideali Way numbers

4%

Our Client’s business

8%

Food & Beverage

28%

8%

areas:

Home devices

Technology & Communications Financial and Banking

8%

Automotive

8% 12%

Chemical & pharmaceutical

16%

Personal care

16%

No profit

18


Ideali Way numbers

Type of service / sales: Pr - Press Office

100%

Branding Team Engaging

50%

ProEmotion events Meeting & Workshop

0%

2008

2009

19

2010

2011

2012

2013

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Staff

ROBERTA STAZI ACCOUNT MANAGER & CEO roberta.stazi@idealiway.com (+39) 320 5397282

CARLO MAFFEO STRATEGIC PLANNER & CEO carlo.maffeo@idealiway.com (+39) 320 5397226

ANITA KAรงULI PUBLIC RELATIONS anita@idealiway.com (+39) 347 3250556

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Staff

GONZALO LARA CACERES STRATEGIC MARKETING marketing.area@idealiway.com

STEFANO DEL FRATE VIDEO PRODUCING SUPERVISOR producing.area@idealiway.com

FRANCESCO SFORZA DESIGN AREA SUPERVISOR design.area@idealiway.com

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Press OFF

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Press OFF

ADV Magazine - July/August 2013

IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013 Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment ... READ MORE

PUBBLICITA’ ITALIA Magazine - April 2013

IDEALI WAY, THE BRAND EXPERIENCE VALUE ‘Create’ experience around a product or brand is a concept increasingly practiced by companies, not only with potential consumers but internally, with its employees. But is it really usefull? And most importantly, is it convenient in times of costs reduction? To understand this, we’ve talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way... READ MORE

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Press OFF

PUBBLICITA’ ITALIA Magazine - May 2013

TEAM ENGAGING: CALL IT “DISTRACTION”, IF YOU WISH Efficiency is often synonymous with fast solutions reached. However, this approach often sacrifices the most productive side of any job: creativity. Creativity means finding solutions that are not only have to be quick, but also may host all the requirements that make us reach the goals... READ MORE

ADV Magazine July - August 2013

IDEALI WAY TAKES ENZO MICCIO “STYLE” INTO A UNILEVER’S DINNER EVENT

Ideali Way, Brand Experience Agency, has created and organized a special night for the President of Unilever’s Refreshment Category, bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit... READ MORE

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Press OFF

ADV Magazine - September 2013

IDEALI WAY: A STRATEGIC MEETING UNDER THE SIGN OF “BRAND EXPERIENCE” The Global Meeting 2013 Unilever Ice Cream, the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future, it is... READ MORE

ADV Magazine - October 2013

PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIO: IDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA

After the presentation, a few days ago, of their “only what you need” staff - a team of professionals who works partly in the agency through partnerships, generating synergies to develop optimally client projects-, the agency intoduces to the market, two new “acquisitions” ... READ MORE

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Press ON

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Press ON

ADV Magazine - April 2013

IDEALI WAY, SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAM For more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop... READ MORE

PUBBLICITÀ ITALIA Magazine Today - April 2013

IDEALI WAY, AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER’S LEADERS Ideal way, brand experience agency, has organized for the global leadership team of some Unilever Ice Cream Ideal way , brand experience agency, has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum, Fruttare, PaddlePop and Cornetto)... READ MORE

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Press ON

MYMARKETING.NET - April 9th, 2013

UNILEVER ICE CREAM AND IDEALI WAY, DEVELOPED A STRONG TEAM SPIRIT The team leaders of some of the global brands of Unilever Ice Cream (Magnum, PaddlePop and Cornetto), have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building, where the working sessions would alternate with group activities... READ MORE

PUBBLICITÀ ITALIA - June 6th, 2013

TEAM ENGAGING: CALL IT “DISTRACTION”, IF YOU WISH How to make productive the break of the working day while integrating the objectives of the company... READ MORE

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Press ON

ADV - July 15th, 2013

IDEALI WAY TAKES ENZO MICCIO “STYLE” INTO A UNILEVER’S DINNER EVENT Ideali Way, Brand Experience Agency, has created and organized a special night for the President of Unilever’s Refreshment Category, bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit... READ MORE

PUBBLICITÀ ITALIA - July 18th, 2013

IDEALI WAY TAKES ENZO MICCIO “STYLE” INTO A UNILEVER’S DINNER EVENT Ideali Way, Brand Experience Agency, has created and organized a special night for the President of Unilever’s Refreshment Category, bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit... READ MORE

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Press ON

EVENT REPORT - July 25th, 2013

UNILEVER CONVENTION: 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTS Performed out in 4 days, during which the marketing strategies and communication for 2014 have been presented, the convention of Unilever had reunited presidents, vice presidents, directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational... READ MORE

PUBBLICITÀ ITALIA - September 19th, 2013

IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE “ONLY WHAT YOU NEED” PHILOSOPHY A new project in the name of growth, to provide customer service and professionalism – and also to allow the proper management of the costs of each project - is the philosophy behind “only what you need”, which is the main reason to enlarge the staff of Ideali Way, brand experience agency... READ MORE

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Press ON

ADV MAGAZINE - July 23rd, 2013

IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION

The Global Ice Cream Meeting 2013 of Unilever, the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future... READ MORE

PUBBLICITÀ ITALIA - July 23rd, 2013

IDEALI WAY “PAINTS WITH EMOTIONS” THE GLOBAL ICE CREAM MEETING UNILEVER 2013 The Global Ice Cream Meeting 2013 of Unilever, the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future, was held this year in Italy, in the beautiful area of Circeo Coast... READ MORE

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Press Press ONON

MEDIAKEY.TV - October 9th, 2013

IDEALI WAY: AN INTEGRATED COMMUNICATION AGENCY An integrated communication agency should be able to provide professional excellence in various fields, in addition to knowing how to integrate and coordinate everything with great leadership skills... READ MORE

MYMARKETING.NET - October 10th, 2013

IDEALI WAY, ONLY WHAT YOU NEED Life is not easy for communication agencies today. Several channels new brand marketing techniques, from the most traditional to the most aggressive, and advertising market that is increasingly suffering the blows of the economic crisis... READ MORE

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Press ON

ADV - September 20th, 2013

IDEALI WAY: “ONLY WHAT YOU NEED” A new project in the name of growth, to provide customer service and professionalism – and also to allow the proper management of the costs of each project - is the philosophy behind “only what you need”, which is the main reason to enlarge the staff of Ideali Way, brand experience agency... READ MORE

PUBBLICITÀ ITALIA - October 9th, 2013

TWO “NEW” ADDITIONS TO IDEALI WAY Stefano Del Frate and Francesco Mattioli a bid on strategic visual production. An integrated communication agency should be able to provide professional excellence in various fields, in addition to knowing how to integrate and coordinate everything with great leadership skills... READ MORE

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Contacts

Milan Office Via V. Monti, 8 20123 Milano phone (+39) 02 46712512 milan@idealiway.com

Rome Office Via S. Boezio, 6 00193 Roma phone (+39)06 32803596 rome@idealiway.com

Follow us: https://www.facebook.com/idealiway https://twitter.com/IdealiWay http://www.linkedin.com/company/ideali-way-srl This document is browsable online at: http://issuu.com/ideali_way/docs/ideali_way_-_mediakit_eng

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“Tell and I will forget Show me and I might remember Involve me and I will understand� Confucius

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Ideali Way Mediakit eng  

Browse our MEDIA KIT! A quick and enjoyable way to introduce ourselves and let you know our services, case histories, portfolio clients, sta...

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