BRAND EXPERIENCE
AGENCY
MEDIA KIT This document is browsable online at: http://issuu.com/ideali_way/docs/ideali_way_-_mediakit_eng
Index About us: “Our Goal Your Brand”
5
Our Services
6
Who loves you, will follow you: Portfolio
16
Ideali way numbers
18
Staff
20
Press OFF
22
Press ON
26
Contacts
34 www.idealiway.com
About us: “Our Goal Your Brand” Ideali Way is a “Brand Exerience” Agency that performs integrated communication projects, whose purpose is to create emotional appeal to your Brand.
Born in 2006 and linked to the world of corporate events we have developed, beside to prestigious Clients, a know-how focussed on creating corporate strategy projects. Why a Brand Experiencie Agency?
Because we offer integral services, with a strong synergy between them. A reliable and present
partner whenever the Client needs to give visibility to his brand, to realize his own strategies of promotional marketing or to increase appeal to his inside.
VISION: Develop business that
achieve
MISSION: To purpose, in the internal and
values and social responsibility, towards
projects and actions compatible with our
succed while representing humanitarian
external communication of our Clients,
the attainment of individual and collective
values in a sensitive and important sector
happiness (qualitative growth) and not just
such as the advertising, marketing and
focussed on an economic growth ( quanti-
events organization.
tative growth).
5
www.idealiway.com
Our Services • Workshop & Convention • Proemotion Events • Team Engaging • Branding • PR & Press Office
We combine different dynamic components on a Corporate Event, unifying the creativity of communication to organizational perfection. Location search • Set up design • Logistics • Hospitality
6
Workshop & Convention UNILEVER - GLOBAL ICE CREAM MEETING 2013
CASE HISTORY The challenge: 180 delegates from around the world, plus 40 representatives of advertising agencies. Create a different set up and diverse actions during the night. Not a simple meeting but a Communicative Engaging. Our solution: Choosing a location (Circeo Coast) that welcomes guests with the presence of assistance 24 hrs. Badge ( ID card ) equipped with augmented reality. Meeting Room entirely dressed with lights set as an amphitheater with spectacular effects. Creating a modified technical set-up each day, wich provides each presentation with different themes and styles . Every night as an emotional spectacle designed to convey important corporate actions related to the brands involved.
7
www.idealiway.com
Our Services • Workshop & Convention • ProEmotion Events • Team Engaging • Branding • PR & Press Office
Give emotions and involve people: these are our first duties for each event, in which we create market awareness to commercialize or convey your brand
BTL • Road Shows • Product Launches • Unconventional Marketing • Strategic Communication
8
ProEmotion Events PORSCHE CARRERA CUP ITALY
CASE HISTORY Challenge: Conduct the coordination and reception of both: the client (reception, events and organize track days) and suppliers (catering, set-up, hostesses) for the Porsche Carrera Cup Italia. Our solution: We manage and provide to Porsche Italia the organization of their single brand championship for 5 consecutive years, taking care of every detail: from logistics management to catering, from the secretariat to the coordination of the guests at the event. A 360 event from the conception to its management at the paddock.
9
www.idealiway.com
Our Services • Workshop & Convention • Proemotion Events • Team Engaging • Branding • PR & Press Office
Build up a team, grow up the Brand Identity, motivate, communicate Energy and Passion.
Team Building • Incentive • Experiential Training • Coaching
10
Team Engaging
ELICA - WORKSHOP VISION
CASE HISTORY Challenge: Through active work with the marketing department, create a workshop where integrate the moments of the classroom with consistent experiential activities. Our Solution: We selected the perfect location, managed the logistics and designed an experiential event in which the group was divided into teams, they dealed with concepts such as market analysis, studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wine.All of it, previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli.
11
www.idealiway.com
Our Services • Workshop & Convention • Proemotion Events • Team Engaging • Branding • PR & Press Office
Conceive, create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design • Restyling • Campaigns Launching • Viral Actions
12
Branding
CREATION OF A PROMOTIONAL MASCOT OF THE BRAND
CASE HISTORY Challenge: Increase the emotional appeal of the brand to final customers Our Solution: Mascot proposal, within a project of Road Show, which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand.
13
www.idealiway.com
Our I nostri Services servizi • Workshop & Convention • Proemotion Events • Team Engaging • Branding • PR & Press Office
Assistance in the creation, organization and development of relations & communication with the media Traditional and digital Press Office • On and Off Press Release • Media PR • Press campaign plan
14
PR & Press Office
SPECIAL EVENT WITH ENZO MICCIO
CASE HISTORY Challenge: Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style, in an high-level PR event. Our Solution: The location chosen was the Gran Meliá Rome where the italian style has been developed in many areas, and “enjoyed” during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino. The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio, which revolutionized, in an ironic and funny way, the style of the company chief
15
www.idealiway.com
Who Chi loves ci ama you, ci will segue: follow Portfolio you: Portfolio
16 Who loves you, will follow you: Portfolio
Who loves you, will follow you: Portfolio
17
www.idealiway.com
Ideali Way numbers
4%
Our Client’s business
8%
Food & Beverage
28%
8%
areas:
Home devices
Technology & Communications Financial and Banking
8%
Automotive
8% 12%
Chemical & pharmaceutical
16%
Personal care
16%
No profit
18
Ideali Way numbers
Type of service / sales: Pr - Press Office
100%
Branding Team Engaging
50%
ProEmotion events Meeting & Workshop
0%
2008
2009
19
2010
2011
2012
2013
www.idealiway.com
Staff
ROBERTA STAZI ACCOUNT MANAGER & CEO roberta.stazi@idealiway.com (+39) 320 5397282
CARLO MAFFEO STRATEGIC PLANNER & CEO carlo.maffeo@idealiway.com (+39) 320 5397226
ANITA KAรงULI PUBLIC RELATIONS anita@idealiway.com (+39) 347 3250556
20
Staff
GONZALO LARA CACERES STRATEGIC MARKETING marketing.area@idealiway.com
STEFANO DEL FRATE VIDEO PRODUCING SUPERVISOR producing.area@idealiway.com
FRANCESCO SFORZA DESIGN AREA SUPERVISOR design.area@idealiway.com
21
www.idealiway.com
Press OFF
22
Press OFF
ADV Magazine - July/August 2013
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013 Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment ... READ MORE
PUBBLICITA’ ITALIA Magazine - April 2013
IDEALI WAY, THE BRAND EXPERIENCE VALUE ‘Create’ experience around a product or brand is a concept increasingly practiced by companies, not only with potential consumers but internally, with its employees. But is it really usefull? And most importantly, is it convenient in times of costs reduction? To understand this, we’ve talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way... READ MORE
23
www.idealiway.com
Press OFF
PUBBLICITA’ ITALIA Magazine - May 2013
TEAM ENGAGING: CALL IT “DISTRACTION”, IF YOU WISH Efficiency is often synonymous with fast solutions reached. However, this approach often sacrifices the most productive side of any job: creativity. Creativity means finding solutions that are not only have to be quick, but also may host all the requirements that make us reach the goals... READ MORE
ADV Magazine July - August 2013
IDEALI WAY TAKES ENZO MICCIO “STYLE” INTO A UNILEVER’S DINNER EVENT
Ideali Way, Brand Experience Agency, has created and organized a special night for the President of Unilever’s Refreshment Category, bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit... READ MORE
24
Press OFF
ADV Magazine - September 2013
IDEALI WAY: A STRATEGIC MEETING UNDER THE SIGN OF “BRAND EXPERIENCE” The Global Meeting 2013 Unilever Ice Cream, the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future, it is... READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIO: IDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation, a few days ago, of their “only what you need” staff - a team of professionals who works partly in the agency through partnerships, generating synergies to develop optimally client projects-, the agency intoduces to the market, two new “acquisitions” ... READ MORE
25
www.idealiway.com
Press ON
26
Press ON
ADV Magazine - April 2013
IDEALI WAY, SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAM For more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop... READ MORE
PUBBLICITÀ ITALIA Magazine Today - April 2013
IDEALI WAY, AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER’S LEADERS Ideal way, brand experience agency, has organized for the global leadership team of some Unilever Ice Cream Ideal way , brand experience agency, has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum, Fruttare, PaddlePop and Cornetto)... READ MORE
27
www.idealiway.com
Press ON
MYMARKETING.NET - April 9th, 2013
UNILEVER ICE CREAM AND IDEALI WAY, DEVELOPED A STRONG TEAM SPIRIT The team leaders of some of the global brands of Unilever Ice Cream (Magnum, PaddlePop and Cornetto), have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building, where the working sessions would alternate with group activities... READ MORE
PUBBLICITÀ ITALIA - June 6th, 2013
TEAM ENGAGING: CALL IT “DISTRACTION”, IF YOU WISH How to make productive the break of the working day while integrating the objectives of the company... READ MORE
28
Press ON
ADV - July 15th, 2013
IDEALI WAY TAKES ENZO MICCIO “STYLE” INTO A UNILEVER’S DINNER EVENT Ideali Way, Brand Experience Agency, has created and organized a special night for the President of Unilever’s Refreshment Category, bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit... READ MORE
PUBBLICITÀ ITALIA - July 18th, 2013
IDEALI WAY TAKES ENZO MICCIO “STYLE” INTO A UNILEVER’S DINNER EVENT Ideali Way, Brand Experience Agency, has created and organized a special night for the President of Unilever’s Refreshment Category, bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit... READ MORE
29
www.idealiway.com
Press ON
EVENT REPORT - July 25th, 2013
UNILEVER CONVENTION: 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTS Performed out in 4 days, during which the marketing strategies and communication for 2014 have been presented, the convention of Unilever had reunited presidents, vice presidents, directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational... READ MORE
PUBBLICITÀ ITALIA - September 19th, 2013
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE “ONLY WHAT YOU NEED” PHILOSOPHY A new project in the name of growth, to provide customer service and professionalism – and also to allow the proper management of the costs of each project - is the philosophy behind “only what you need”, which is the main reason to enlarge the staff of Ideali Way, brand experience agency... READ MORE
30
Press ON
ADV MAGAZINE - July 23rd, 2013
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
The Global Ice Cream Meeting 2013 of Unilever, the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future... READ MORE
PUBBLICITÀ ITALIA - July 23rd, 2013
IDEALI WAY “PAINTS WITH EMOTIONS” THE GLOBAL ICE CREAM MEETING UNILEVER 2013 The Global Ice Cream Meeting 2013 of Unilever, the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future, was held this year in Italy, in the beautiful area of Circeo Coast... READ MORE
31
www.idealiway.com
Press Press ONON
MEDIAKEY.TV - October 9th, 2013
IDEALI WAY: AN INTEGRATED COMMUNICATION AGENCY An integrated communication agency should be able to provide professional excellence in various fields, in addition to knowing how to integrate and coordinate everything with great leadership skills... READ MORE
MYMARKETING.NET - October 10th, 2013
IDEALI WAY, ONLY WHAT YOU NEED Life is not easy for communication agencies today. Several channels new brand marketing techniques, from the most traditional to the most aggressive, and advertising market that is increasingly suffering the blows of the economic crisis... READ MORE
32
Press ON
ADV - September 20th, 2013
IDEALI WAY: “ONLY WHAT YOU NEED” A new project in the name of growth, to provide customer service and professionalism – and also to allow the proper management of the costs of each project - is the philosophy behind “only what you need”, which is the main reason to enlarge the staff of Ideali Way, brand experience agency... READ MORE
PUBBLICITÀ ITALIA - October 9th, 2013
TWO “NEW” ADDITIONS TO IDEALI WAY Stefano Del Frate and Francesco Mattioli a bid on strategic visual production. An integrated communication agency should be able to provide professional excellence in various fields, in addition to knowing how to integrate and coordinate everything with great leadership skills... READ MORE
33
www.idealiway.com
Contacts
Milan Office Via V. Monti, 8 20123 Milano phone (+39) 02 46712512 milan@idealiway.com
Rome Office Via S. Boezio, 6 00193 Roma phone (+39)06 32803596 rome@idealiway.com
Follow us: https://www.facebook.com/idealiway https://twitter.com/IdealiWay http://www.linkedin.com/company/ideali-way-srl This document is browsable online at: http://issuu.com/ideali_way/docs/ideali_way_-_mediakit_eng
34
“Tell and I will forget Show me and I might remember Involve me and I will understand� Confucius
www.idealiway.com