Economic development during 20 years
2015 Report
2015 IDEA outcome report
Index Mayor's greeting
page 04
Who are we?
page 06
Our commitment
page 10
Employment promotion Orientaciรณn laboral Entrepreneurs Commerce European projects
page 12 page 36 page 40 page 42 page 50
Economic results
page 54
Activities
page 60
Alzira Avanรงa
page 66
Collaborations
page 68
Follow us
page 72
index
3
Isabel Aguilar López Commerce Councilwoman
Diego Gómez Garcia Alzira's mayor
Ivan Martínez Araque Economic and employment promotion councilman
Employment, training and economic promotion are the main priorities for the City Council Given the situation of many families in our city, the new government team has the priority of promoting employment, giving training to the unemployed and developing economic sectors in out city. The dedication of the Economic and Employment council has been developed through the Local Development Agency IDEA (Economic Development Initiative in Alzira). In fact, the facilities are going to be expanded through the creation of a new computer classroom with resources invested by the Provincial Government. The main priority of the Alzira City Council is to promote employment and great efforts have been made to accomplish necessary measures that had not been implemented during the 2015. The amount of 183143.80€ were allocated to create the Employment Workshop “T’ESTIME 2015” aimed for unemployed people over 25 that has benefited 20 students as well as the “Plan Familias” (offering a contract to 27 people in risk of social exclusion) and the “Youth Employment Plan” (for 15 qualified young people) with a total inversion of 360000 euros. New Labour Exchanges have been created for the employment of managerial workers that have been financed by the Provincial Government. We have also had an impact on training by continuing with the professional training for employment with the objective of providing the incorporation to the labour market and continue the promotion of selfemployment and we have started the courses to obtain the certificate of professional skills.
4
Moreover, for the first time the local administration will be able to offer Professional skills courses for employed and unemployed people. A convention of accession with the “Fundación Esplai” has been created for the development of New Technology Programmes for the RED CONECTA. The free English speaking courses IDEA ENGLISH COFFEE have had a great acceptance and the courses have even been extended to a new free conversation group in French IDEA CAFÉ FRANÇAIS. We have not left the behind the programme MAYORES MOVILIZADOS and we have created a new edition which includes internet, social media and the use of mobile technologies. Great efforts have been made to promote economy. They consist of aids to small businesses and enterprises as well as helps for local entrepreneurs. The conference ENRÉDATE ALZIRA 2015 along with the CEEI (Centro Europeo de Empresas Innovadoras de Valencia) was aimed towards small businessmen and entrepreneurs planning to start a new business. In fact, we have collaborated with the Focus Innova Pyme in Valencia. The IDEA COWORKING AWARDS 2015 have been organized to aid the creation of new businesses, especially small businesses, and professionals that have difficulties during the initial phases of a company. The aids “EMPRÉN” have also financed the entrepreneurs in Alzira with the 50% of their freelance fee during the first year. We are going to continue creating networks, contacts, sharing opinions, learning from new tendencies and growing sectors that allow us to create new opportunities in the industrial fabric. In this new term in office, we have promoted the participation of more members in the Economic and Social Council, committed to create the basis for a LOCAL EMPLOYMENT PACT. Along these lines of cooperation and dialogue with businessmen and trade unions, we have organized the VIII Economy Week to strengthen an initiative with the aim of strengthening the business, commercial and economic potential in the capital of the Ribera Alta region. The European project department in IDEA has renewed the accreditation to participate in the EVS European Voluntary Service in the Erasmus + programme until the end of December 2020 where 11 European programmes are being managed with the objective of creating new development, employment and innovation opportunities in the European Union. The Economic and Employment Promotion Council believes in a new city model in order to have a more sustainable future. The City Council of Alzira has passed a Development Strategic Plan for Sustainable and Integrated Development (DUSI), ALZIRA AVANZA, which will allow us to access aids from the ERDF Funds (European Regional Development Fund). For this reason, we would like to publicly thank the daily work of the Local Development Agency in Alzira, their director Carmen Herrero and all the people working at IDEA, who make this public service essential for our City Council and city. At the City Council of Alzira we are going to make all the efforts along with all the economic, public, business sectors and trade unions to get over social and economic recession the citizens are suffering. We want to construct a new city model, more sustainable and fair.
5
IDEA, Economic Development Initiative in Alzira, was created in 1995 by the City Council of Alzira with the sole purpose of promoting economy and employment in the city. This department depends on the Commerce Economic and Employment Council and our activity is focused in the development of all those plans and programmes that imply direct or indirect employment creation and invigorate local economy. Since 2012 we are an employment agency authorised by the national employment system as well as a member body of the Strategy for Entrepreneurship and Youth Employment 2013-2016 (EEEJ) in the European Union and the Spanish 25Employment and Social Security Ministry. Our work looks beyond local level and we can prove this with IDEA’s participation in European programmes. We were the first authorised entity in the Community of Valencia to manage the Erasmus for Young Entrepreneurs exchange programme. We are an Agency Promoting Commercial Innovation (AFIC) at Alzira via an agreement signed in 2014 by the City Council of Alzira and the department in charge of Commerce and Industry. We have been working for 20 years and IDEA has improved both services and facilities with the goal to innovate and offer better resources to citizens. Our philosophy y based on effort and optimisation of economic and human resources, but mainly human, since the creation of the agency. With this strategy we have achieved a progressive improvement which we are still working on.
6
Who are we?
Employment
Training
Europe
Guidance
Commerce
Entrepreneurs
Iván Martínez Araque Economic Employment and Commerce Councilor
Organization chart IDEA
Isabel Aguilar López Commerce Councillor Carmen Herrero Pardo IDEA Director Nuria Gómez Burgal Administrative assistant
Carmen Rodríguez Sanchis Administrative assistant Carlos Martínez Raga Administrative assistant
Teresa Pons Osca AEDL Entrepreneur assistant Carlos González Marín AEDL Labour guidance Cristina Alcudia Folgado AEDL Training service assistant José Manuel González Valls AEDL European Programme assistant
Maria Pellicer Ausina Assistant Employment plan for Families Rosa Anna Luis Barbero Employment orientation
8
Who are we?
Eurodyssee Audrey Krezemien La Dipu te Beca Anna Prats Peretó Miriam Fenollosa Garés Elena Castillo Sánchez-Pastor Carla Aparisi Pérez Hanna El Fazazi Valeriya Zinchuk Ignacio Montalvá Candel Luis Rodriguez Orts Salvador Toledo Ramón University internship Irene Furnells Rivera Andrea Climent Ferrer Cristian Mahiques Lledó Council-ADEIT Interns Ana Alentado Escriva Mª Teresa Magraner Bella Francesc Clari Cabrerizo
European Voulntary Service Niki Touriki Sebastien Inge Ivana Savic Szilvie Majaros Lenka Makarova Duncan McNab PQPI Internship Rei En Jaume High School Miranda Pérez Calatayud Andrea Meliá Escrihuela Youth salary Alexandre Ferrando Pau Laura Donato Rubio Joint employment plan Pedro Escribano Youth employment plan Sandra Jordán González Cristian Gómez José Antonio Laporta
Who are we?
9
Our commitment At IDEA we analyse the local reality, elaborate territorial diagnosis and design economic development strategies adapted to the new reality of public administration and the availability of local and autonomic funds. We support the development of our own initiatives that can be selfmanaged. Since we started to work as IDEA, our main objective has been to provide a professional and quality service for the population. We offer the following services: Employment promotion Training Employment orientation Entrepreneurs Commerce European programmes Our premises are: agility, flexibility, proximity and individualised attention.
10
Our commitment
Employment promotion
page 12
Training
page24
Employment orientation
page 36
Entrepreneurs
page 40
Commerce
page 42
European Programmes
page 50
Our commitment
11
Employment promotion
We understand employment as the heart of the welfare state, therefore, during 2015 we have designed different Municipal Programmes for Employment to encourage creation of local employment. In addition, we also support local groups in need through a series of programmes like the Employment Plan for Families: EMPREN, focused on helping entrepreneurs and the YOUTH EMPLOYMENT PLAN, destined for young people, a new initiative that was created last year. Thanks to these programmes we reached the objectives established by the 2013-2016 Strategy for Youth Employment and Entrepreneurship from the European Union, which the City of Alzira joined in order to support entrepreneurs, young people and the unemployed in risk of social exclusion due to socioeconomic reasons. We also apply every year for Employment Promotion Programmes, run along with the Valencia Regional Government and the Ministry of Labour and Social Affairs. Local corporations can request the participation in this programme, which develops active measures for employment based on guidelines from the European Union. The common point of these aids is to cover wage costs. During 2015 the SALARI JOVE and Agricultural Workers programmes were developed.
12
Employment
Municipal employment
programmes
Employment plan for families
page 14
IDEA Co working awards
page 15
Municipal support Emprèn
page 16
AAPPEmployment plan
page 18
External employment programmes Youth salary
page 20
SMAC Office
page 21
Agricultural Employment SEPE-CCLL I
page 22
Agricultural Employment SEPE-CCLL II
page 23
Employment 13
Employment Plan for Families During 2015 we started the fourth edition of this plan in order to help with the reintegration into the labour market of unemployed citizens whose families are suffering employment difficulties.
Results Management The programme involved the management of: 436 applications
The City Council of Alzira held temporary contracts to cover needs in the municipal services. 27 workers were chosen for the execution of the Joint Employment Paln.
Budget: 190,000 â‚Ź
14
Employment Plan for families
IDEA coworking Awards Alzira The City Council of Alzira organized with the Economy and Employment Promotion Council and the collaboration of GC Co working Alzira, created in November 2015 the first edition for the IDEA Co Working Awards Alzira. The promotion of self-employment needs methods to facilitate and improve the start up of new companies in Alzira, especially during the first steps of the creation of a company. The concept of Co Working can be described as “workers from different sectors, self-employed, entrepreneurs and businessmen that share the same space to work in different projects”. The candidates could be natural person or legal entities that wanted to undertake business activities or that are already working as a business in Alzira and whose project could be developed in a Co working environment. There were three different awards: two prizes with a value of 1000€ each that were financed by the City Council of Alzira and that provide 6 months of Co Working space at GC COWORKING ALZIRA and a third prize, consisting of the complete use of the Co Working space during a month and 2 months training in the workshops organised by GC COWORKING ALZIRA. This awards was valued in 170€ and was awarded by GC COWORKING ALZIRA.
Awards
1000 € 1000 € 170 €
Neart Publicidad Somtu Productions Fond´art
Ana María Aguirre Artola Rafael Miguel Ferrer Peris Aroa Furió Pastor
IDEA Coworking
15
Municipal support
emprén This aid is financed completely by municipal funds and it is granted to encourage entrepreneurship in Alzira and aid unemployed people with the creation of their own business by promoting the creation of small businesses and traditional commerce in the local economy. These grants consist in non-refundable funds of 550€ with individual Credit Cards of Alzira. This card can be used in every business and service in Alzira adhered to this programme. Therefore we are promoting local sales and local economic activity. Once the applications are resolved, a public event in the City Hall is organized in order to award the grants and to gather the entrepreneurs and local authorities. This event will highlight the businesses created by entrepreneurs in the media as well as networking between entrepreneurs. During the term 2015 a total of 49 grants were awarded with a total amount of 26,950€. They were allocated to different fields including independent professions (with academic titles or other services), food shops, retailers from very different fields (textile, fashion, furniture, and haberdashery), educators (general training and schools), intermediaries (sales representatives), beauty salons, dieticians… The City Council of Alzira is working to promote self-employment as a way of creating labour with the creation of this programme.
16
2012
2013
2014
2015
2010
2011
62 grants
74 grants
84 grants
97 grants
125 grants
49 grants
91.140 €
108.780 €
123.665 €
143.075 €
184.125 €
26.950 €
Emprén
Emprén
17
Joint employment plan
Valencian public administrations With the objective of promoting the creation of works and services of general and social interest, this Employment Plan was start up with equal grants from the Valencian Region, the Regional Government of Valencia and the City Council of Alzira. 27 employment contracts of 3 months long where created for long term unemployed over 45 years old or under 25 years old and candidates where chosen from each of these groups in the same proportion. total granted 167.600,22 €
55.866,74 €
18
Hacemos · Empleo · Plan Empleo Conjunto
55.866,74 €
55.866,74 €
Youth Employment Plan PEJ This Plan was aimed for young unemployed people in Alzira with higher education and no experience with the objective of giving this collective with employment difficulties the opportunity of being incorporated into the labour market trough non employment internships in different municipal sections.
Profile Age: Between 18 and 25 Education: University degree Education cycle
Agreements
15
Budget 75.000 â‚Ź
Youth employment plan
19
Youth salary The objective of this programme is to promote employment amongst unemployed young people under 30 and with no experience; it was financed by the Servef and the Social European fund. This initiative was created to provide the theoretical and practical training needed to compliment their previous education in different municipal sections. They were given an internship contract.
Contracts Profiles Business administration degree Political sciences degree
20
Youth salary
Duration
8m
2
SMAC Office Alzira
Labour agreement, Mediation and Arbitration service
The administrative services of Agreement, Mediation and Arbitration in the Valencia region are assigned to the three labour sections with 12 meeting rooms. Half of these rooms are in the city of Valencia, two of them in Castellรณn and four others in Alicante. The agreement signed by the City Council of Alzira to subscribe the meeting room in IDEA as one of these services aims to avoid journeys in order to access the service. A public servant will act as a moderator and the human resources in the administration will be optimized. This decentralization of the SMAC service through municipal management reduces staff waiting time and may affect the time they have to submit a proposal thanks to the Wage Guarantee Fund (FOGASA). Regarding workers, it prevents expiration of dismissal actions celebrating acts of reconciliation within fifteen day suspension of the limit to submit claims. This will speed up the process.
395 workers
55
Municipalities
Applications managed
372
SMAC
21
Agricultural employment SEPE-CCLL Phase I This programme is managed within the framework of the Collaboration Agreements of the State Employment Service SEPE, along with local businesses, who are in charge of financing labour costs of the recruited workers. This project is implemented in order to relieve seasonal agricultural unemployment and to guarantee an Income Supplement for the employees of the Special Agricultural System, framed within the General Social Security Plan and thanks to the Special Employment Plans for Depressed Rural Areas. In 2015, this plan was implemented in two phases. Firstly in July and then December with the aim of: Improving riverbed drainage Adapting rural roads Adapting municipal plots Eliminating uncontrolled landfills Improvement of environmental spaces of interest
22
Agricultural employment
Duration
114
1month
Contracts phase I
Agricultural employment SEPE-CCLL Phase II Climate change is accentuating floods and fires. In a territory like Alzira’s, with more than 100 ravines and 4000 hectares, the risk is increased. Therefore, measures should be created in order to decrease the risks and to give more values to our natural and cultural heritage. This will provide a multifunctional economic development . These criteria are important in the region of Alzira where there are more than 5000 hectares of agricultural land with a rich landscape that include natural protected areas and Natural Municipal Areas (Murta Natural Parc and La Casella) or included in the European Natural Network such as the Cova de les Meravelles, Cauce medio del Río Júcar or Sierra de Corbera. We also have an important historical heritage with the Murallas de la Vila, Conventio de Santa Lucía, Casa Real and the iron bridge (1919) amongst others. Actions like the Agricultural Employment SEPE-CCLL allow the maintenance of these areas in collaboration with the agricultural and climate department in the City Council.
Contracts phase II
15 Duration
1month
Profiles Foreperson Labourers
Agricultural employment
23
Training
25
promotion
01
5 s tu de s nt
2
We view training as an essential tool to enhance and adapt knowledge and professional skills of people throughout their lifetime. With this idea we propose annual training offers combining self-managed courses and externally subsidised courses. In addition to English Coffee, ICT and Internet courses, Monographs, Elderly Mobilised, FPE Courses and the Employment Workshop T’Estime, the IDEA Français Café and the Beca.Mos. have been developed this year.
2174
24
Training
Training
programmes English Coffee and Café Français
page 26
Mentoring classroom
page 27
Elderly mobilised
page 27
Training for employment
page 28
IDEA monographs
page 30
T´ESTIME Employment workshop
page 31
Internet and ICT training
page 32
Training grants and internships
page 34
Training
25
st
15
e n ts 2 0 ud 180
IDEA English Coffee and Café Français In order to enhance the learning of English and French as a second language, from the Local Development Agency of Alzira we launched IDEA English Coffee in 2013 and IDEA Café Français in 2015. With this free activity we gave a total of 10 hours of training divided in an hour per session, twice a week, during five weeks. Students participate in closed discussion groups on various issues of interest managed by bilingual volunteers from the European Voluntary Service or Eurodyssey interns.
26
Languages
s
s tude n t
121
Elderly mobilized
Thanks to the agreement signed with the organization Jovesolides and Vodafone Spain Foundation, training workshops about smart phones and tablets within the framework of have been implemented and the Elderly Mobilised Programme was organised. This programme had a great reception, implemented through 4 workshops, with a total number of 121 students. Its aim was to facilitate the use of these devices for citizens over 45. The workshops took place the 17th September, 22nd October, 12th November and 10th December.
Mentoring Classroom Alzira The City council of Azlira, through IDEA takes part in the mentoring classroom project from the Ministry of Education since 2012. Offering a distance learning platform with a wide range of training courses that are flexible and updated. During 2015, a total of 76 people participated in a range of 32 courses offered by the Mentoring Classroom. Besides the possibility to take courses from home, for those who can't access internet IDEA has provided access to the multimedia room for two hours a day. Stud
st
378
15
e nts 2 0 ud
ts s i n c e 20 12
105
en
76 27
Training for employment FPE During 2015, IDEA developed 6 new training activities, targeted at the unemployed, of which 85 students took advantage of. These training activities subsidized by the Ministry of Economy, Industry, Tourism and Employment of the Valencia government, within the programme of Vocational Training for Employment of SERVEF. Through this training, students get a Certificate of Professionalism from the State Employment Service SEPE, which qualifies them to practise the occupation learnt.
1. General administrative services
440 h 10 students
30.800 €
2. Computer system programming
630 h 15 students
66.906 €
3. Professional French for direction assistance
190 h 15 students
5.988 €
4. Professional English for direction assistance
190 h 15 students
7.441€
5. Administrative management activities*
440 h 10 students
14.221 €
6. Basic Communication Operations
120 h 15 students
9.144 €
*ICT module
28
FPE
FPE
29
IDEA monographs In order to clearly inform citizens, IDEA started in 2010 the annual Monographs IDEA. Lecturers gave information weekly on various topics related to career guidance, training, employment and self-employment in order to improve the resources. We informed entrepreneurs and businessmen and created interacting activities. The participation of companies and partner agencies such as the University of Valencia, EURES Network, AESAL CV-FEVES, FEVECTA CEEI, RANDSTAD Foundation, ADECCO Alzira, Official Language School, among others, and the presentations done by IDEA's staff completed a wide range of topics that are updated annually. Figures 25 monographic days (Tuesday 11:00 – 13:00) 25 different topics 334 participants during 2015
30
Monographs IDEA
Employment workshop T'Estime The objective of the project is to improve employability of the unemployed over 25. This is done through a six-month workshop, from 28th December 2015 to 27th June 2016. The project is focused on the fields of training and employment and it is funded by SERVEF with 181,148.80€. Training topic
Geriatrics Assistant Building renovator
Students
20
Workshop staff
5
Project budget Grant Municipal funds
196.884,96 € 183.148,80 € 13.736,16 €
Employment workshop
31
ICT and Internet training In 2015, IDEA continued its commitment to training in the field of ICT. With the clear objective of providing access to new tools and sources of information for all interested users, the agency launched through the year various services and activities. IDEAnet ¡ Free internet access point (IDEAnet) Conscious of the need to facilitate internet access to all the unemployed in order to search for jobs, training and new opportunities. IDEA launched in July, three points of free internet access, upon request allowing network access for an hour. Citizens can access areas related to our agency as well as general information and email. Beca.Mos Alzira The City Council of Alzira in collaboration with the Fundación Esplai, organised the Beca.Mos Programme. This programme recognises the digital competences and knowledge in order to improve the possibilities of employment of young people since this certificate has international value and it is an accreditation acknowledged by the CERTUNI (University Certification platform). This first edition offered 20 free placements for citizens between 16 and 30 years. Citizens over 30 also had a certificate with a training course of word 2012 and after the exam could acquire the certificate. Internauta (UBI i UMI) Since 2007, IDEA has developed Internet User courses through the Valencian elearning platform. It was divided into two levels (basic) UBIC during 12.5 hours and (UMI) for 30 hours. It is meant for people that want to give their first steps into internet. During July and August 2015, the City Council of Alzira hosted a total of 62 students in this project and a total of 3245 since 2007.
32
Internet and ICT
33
Training grants and internships IDEA works with different organizations and entities to facilitate student integration into work. These students come from different backgrounds and have the opportunity to implement their knowledge and have a first contact with the working world. These internships are made possible through the following programmes: La Dipu te Beca: During 2015, the City Council of Alzira, had a total of 74 scholarships for students and trainees. It was the institution with more young interns from "La Dipu te Beca", which was designed by the Council of Valencia and was co-financed by local authorities. During the months of July and August 67 students worked as interns in different municipal departments. The cost of this programme amounts to 71,675.26€ and the City Council contributes with 18,075.26€. Internships Valencia Council and ADEIT: By signing an agreement between the council of Valencia and ADEIT (University Valencia), Technical University of Valencia and Catholic University, 3 students from different university degrees (Law and Pedagogy) performed their internships in IDEA. Internships Valencia University and Florida University: A Computer sciences student has also carried out his university internship in IDEA thanks to the agreement signed between the City Council with the Valencia University and the Florida University. PQPI internships: In 2015, 3 students of PQPI (Programmes of Initial Vocational Training) carried out their internships in IDEA. They came from the course called "Assistant of Assembly and Maintenance of Microcomputing Systems”.
34
Grants and internships
Grants and internships
35
Employment guidance
One of the goals at IDEA is to encourage active and effective job search as a primary tool for job placement and local development. Through individual attention, a customized itinerary is developed and reports key resources and tools related to employment and training. Aware of offering the best and most comprehensive service, the City council of Alzira through IDEA, requested and got the accreditation from the Placement Agency in February 2012. From IDEA proceedings are made in occupational guidance both for the unemployed or workers in search of better employment such as businesses looking for employees.
36
Employment guidance
Actions Attention to unemployed Placement agency Creation of group workshops Cv and other tools Internet job search Guidance on training offer Phone, email and SMS communication
Preparation for job interviews Updated job information European placement information Public examinations and scholarships Contact with companies Placement management Candidate shortlisting
results
r
eg
is ta n c e
3.048 n
1.084
ss
i s tr a ti o
o f fe r s
p o sts
248
81
s
a
user
m a de
m
a n ag ed
co
bered
GV Guidance network In March 2015, IDEA was introduced in the Red Orienta GV. This network integrates public and private bodies dedicated to professional guidance in the Valencia region. This integration implies the labour recognition for labour guidance. The aim of this network is improving chances of employment, increase the efficiency of services and capacity of work through the integration of global Labour Guidance for citizens and avoid the duplicity of interventions in order to take advantage of the guidance services available in our region in a coordinated manner.
employment guidance
37
AutoServef terminal The result of the collaboration agreement between the Valencian Service for Employment and Training (SERVEF) and the City Council of Alzira was the Autoservef terminal service. Which was installed last 18th June, 2013. The launching of this service through the equipment allows the unemployed registered as job seekers to access a number of services that were only accessible from internet or from the Alzira Servef Centre, which is located at the other end of town. With the installation of this terminal, agency users may: Get their certificates Renew their employment demand Check the training offer Browse and apply for jobs Consult their records Request for appointments
38
employment guidance
Placement agency The City Council of Alzira is accredited as Placement Agency since February2012, it was the first recognised institution at Valencia at that time and it may act along with the public employment services. IDEA has access to a common online space with other agencies in Spain, sending monthly statistics summaries of activities and communicating new users about contracts they have promoted. In addition, on annual basis, a report is made regarding the action taken by the agency in the field of career guidance, job management and labour insertions. The objective as an employment agency consists in labour mentoring. Providing suitable employees, and managing worker's needs. Regarding job search, we work with counselling and career information as well as recruitment activities.
Employment guidance
39
Entrepreneurship support There are many reasons to consider the idea of creating a company, almost as many as not to. Motivation, personal circumstances and resources available are the determining factors to take the plunge or not. Anyone can start a business or become self-employed, but the real challenge is to keep the time and make the idea profitable. With the aim of helping to achieve this goal, the Entrepreneurship Support Service IDEA analyzes those aspects that underlie the decision to set up your own business, in addition to the means and possibilities that they have to carry it out. As a result of our experience, we believe that there is a fundamental issue to consider, motivation understood as illusion, in order to undertake an activity. It is at the same time a difficult road and source of immense satisfaction. So in IDEA we contribute to help entrepreneurs achieve their purposes.
2012 2010 2008
2005 2006
2007
370
330 282
2009
285
2014
2011
529 483
2013
530
437
340
Evolution interested entrepreneurs
40
Entrepreneurs
480
2015
490
e a tt
d n de
1.070 us ua
r
io s
490
Objective Promote entrepreneurship with a support service for start-ups and the consolidation of new enterprises.
Entrepreneurs
41
Commerce promotion
IDEA is the agency in charge of Promotion of Business Innovation (AFIC) of the Economic Development, Employment and Trade department of the City Council of Alzira. The agency, as part of the AFIC network is designed as a tool that acts as bridge between the merchants, local government and the Generalitat Valenciana. Note that the City Council of Alzira has a review and advisory service regarding trade, the Trade Advisory Council (CAC) whose main objective is to involve trade associations of the city of Alzira in the participation of matters affecting the commercial sector. Contributing to a competitive commercial infrastructure in town, adapted to consumer's habits.
42
Commerce
2
nd place
RANKING
for activity amongst the 100 centres in the AFIC network 2015
Credit card of Alzira
page 44
VII Trade Fair "Alzira Oberta"
page 45
Alzira Shooping Night
page 46
Black Friday
page 46
XV Window-dressing competition
page 47
Saint Bernard Commerce Celebration
page 48
Christmas commerce solidarity
page 48
Your shopping, your award
page 49
Commerce
43
327
esses
su p po
n g b us in
r ti
Alzira credit card The target set by the Department of Economic Development, Trade and Employment is to perform actions that affect the development of Alzira's business directly or indirectly. With this premise the Alzira Card was born in 2012. With this initiative, it is possible to combine all the actions to promote economy, including the main objective- to make economical resources stay in the city thus avoiding the flight of expenses. This measure allows for dual usage of the municipal funds, on the one hand we support entrepreneurs, young people (helping with first home mortgages) and unemployed people (helping with recruitment), and on the other hand, we promote local companies. Therefore, we combine in the same initiative different actions in the fields of employment, housing, entrepreneurship and commerce. Since 2012, the payment of this aid is done through the Alzira card. It is a VISA card that can be used exclusively in stores which have opted for this king of payment. It has allowed 480,000â‚Ź to be handled within municipal companies.
44 Commerce
Mejor proyecto europeo 2012 para el desarrollo del conocimiento inteligente
VII Trade Fair "Alzira Oberta"
From 2nd to 4th October 2015 the seventh edition of the trade fair "Alzira oberta" was held. 28 local businesses displayed their products for citizens and people from town nearby for promotion. The objective of the organization of this event was the promotion of economic development of the municipality, as well as encouraging stores to present their products directly to consumers. The trade fair ended with entertainment activities for children allocated at the central square. The Trade Fair was held at the Plaza del Reino to at the same time as the Tapas Fair, the motor fair and the celebration of Moors and Christians in the Vila. Therefore, we get more public and bigger space for stands and visitors. As a whole these fairs created an interesting leisure opportunity for the first weekend of October, when Alzira, the capital of the Ribera Alta, becomes a good choice for a lot of people in the surroundings. We would like to highlight the active role of AFIC Alzira through its corporate stand.
Commerce
45
Alzira Shopping Night The Third Edition of Alzira Shopping Night was organised by the Business Association in Alzira and the City Council Friday 25th September 2015 in the commercial areas of Santos Patronos, Benito PĂŠrez Galdos, Plaza Mayor and La Vila from 20h to 00h. Over 100 shops in Alzira participated in this initiative. Stores in the city centre and other commercial areas participated by either moving to spaces transferred or to mobile stands in the main streets of the city. This initiative falls within the plan agreed by the Business Association of Alzira and the City Council to promote commerce in the city. To promote participation, free parking was given in the Plaza de la Generalitat with the presentation of a purchase receipt.
Black Friday Alzira This great sale event was imported from the United States for the first time this year. The 27th of November was a work day with big discounts in different sized shops of various sectors and it triggered Christmas purchases. Over 80 shops participated in this shopping initiative.
46
Commerce
2
5 p a r ti c i pa
01
nt
R ECO
D
competition
R
XV window-dressing
97
During December 2015, the AFIC Alzira launched the XIII edition of Window Dressing with the participation of 97 stores. The response from the public was on the increase and the city of Alzira was embellished with a Christmas motif during the holidays in order to promote seasonal sales. The winners are awarded with a plaque and prizes that make a total amount of 2.650 €, depending on the jury decision, based in the competition rules. There are 10 prizes-the first prize consists of 800€ for the best showcase and a free stand in the Alzira Trade Fair, the second prize is of 500€ and the third prize is of 300€. Three more prizes are awarded for originality and wit worth 150€. Everything is paid through the credit card of Alzira. This year two other prizes were introduced for the general Facebook vote and it had a great scope, reaching 150,000 people. Each prize consisted of 150€. The best 2015 showcase was for Frutas Clara.
1st place Frutas Clara
Window-dressing competition
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Saint Bernard
Christmas
It is a campaign launched by the Alzira Commerce Council in a new action phase with different topics (celebration, solidarity, culture, sport, health, tourism…). In this occasion different activities were organized to promote the shops in Alzira during the Patron Celebration.
This is a campaign based on solidarity, during the 23rd to the 26th of December 5 different desks were installed in Alzira and citizens could acquire a “Solidarity Christmas Baubles” for 1€ and a 15% discount for the 83 shops collaborating in the campaign.
commerce celebration
Radio activities were organized in the stree t with the participation of shopkeepers in the Alzira Radio Programme. During the programme, there was a giveaway for concert tickets Dvicio for everyone that bought a product over 20€ in the shops of Alzira. More than 4000 balloons where given away to decorate the shops in Alzira. Music groups created by the Sociedad Musical Alzira performed in different parts of the city during the 17th of July.
48 Commerce
commerce solidarity
1342€ were collected from the Solidarity Christmas Bauble campaign and were given to the PROSUB association (Regional association for disabled). Another objective of this campaign was to promote mobility of citizens inside the city and promote shops in alternative spots to their usual shopping zone, the discounts in the Solidarity Christmas Bauble could contain discounts for any shop in Alzira.
Your shopping, your award
The commercial area around the Pere Crespí Park along with the City Council of Alzira and the Business Association, organized an event the 15th May to promote economic and commercial activity in the area. During the day, different activities were organized such as an Andalusian fiesta, bouncy castles, Spanish dancing, and free tapas and popcorn. The Commercial area around the Pere Crespí Parc awarded the fidelity of their clients by raffling 31 gift cards with a value of 20€ each and a total prize of 620€. In order to participate, a receipt had to be handed in from any of the shops adhered to the initiative. The gifts cards had a validity of 60 days and could be exchanged by products or services offered by the participant businesses.
Commerce
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European programme Promotion
The European Commission recently published in a study about the impact of the Erasmus programme on European youth that 51% of the young people participating in mobility programmes have increased they chances of employability. It also portrays a higher value for personal skills such as: tolerance, selfconfidence, problem solving, curiosity, as well as knowledge of virtues and faults.
Renewed Accreditation for European Voluntary Service until 2020 Eurodyssey Parent school Training course "Community 2.0 Creative CSR" Training course "Recognition and Added value of nonformal education" Training course "Exploring the potential of social media" Training course "Delegate ownership on social" Youth exchange "Using social media" Youth exchange "Art-Repreneur" IDEA moves SVE Empowering European Youth SVE Youth training Madeira II SVE Be volunteer, Be yourself SVE Youth and Opportunities
m o b il
i
During 2015, IDEA has participated in 4 training courses abroad, 2 youth exchanges, 1 internship project for 6 FPE students at IDEA, hosting of 3 volunteers, 1 volunteer sent and one key association in the Erasmus+ framework. These projects have created 38 mobilities for young people in our city in 2015:
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European programmes
s tie
20 15
38
Alzira volunteers
European Voluntary Service IDEA has renewed the accreditation as sending and hosting organisation until 2020. During 2015, we have participated in 3 hosting projects and 1 sending project. The first project "Empowering European Youth" allowed the hosting of three young Europeans: Sebastien Inge, Niki Touriki and Peter Ruttkay from France, United Kingdom and Hungary until August 2015 (6 months). The second project "Youth training Madeira II" allowed two young people from our city (Aleix Santacrey and Victor Guerrero Lรณpez) to collaborate during 10 months with the student association in the Madeira University (Portugal) in a project whose sole objective was promote the value of historic heritage in the isle. The projects "Be volunteer, Be yourself" and "Youth and opportunities" have made possible the hosting of three young Europeans from Poland, Slovakia and United Kingdom (Laima Jonusonis, Lenka Makanovรก and Duncan McNab) in a project 9 months long that started the first of October and will finish by June 2016. Volunteers in Alzira
European programmes
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Youth Exchanges IDEA has participated in 2 youth exchanges during 2015, the first was set in Plymouth (UK) from the 31st of July to the 8th of August, where 4 young people from Alzira participated. The Project was titled "Using Social Media" and it's aim was promoting the use of social networks for job search. The second youth exchange was set in Odorheiu Secuiesc (Romania) from the 24th to the 31st of October 2015 and 11 young people participated. The programme was created to promote company spirit through creative recycling.
IDEA Moves
The project IDEA Moves has made possible that the student Javier Martinez from the course "Data base manager" spent 2 months in an internship in a Plymouth company. The project included a grant in for transport, support, and accommodation.
Eurodyssey This year a young Belgian, Audrey Krzemien, will collaborate with IDEA in a 5 month long project. Eurodyssey is an exchange programme from the Assembly of European Regions (AER) that offers internships abroad from 3 to 7 months for unemployed young people between 18 and 30 years old.
51European programmes
Parent School The first meeting for the project Parent School took place in Alzira from 27-28 November according to the Erasmus+ framework with the participation of 6 organisations from 5 European countries. The aim of the project is contribute to the training of people in charge of children before their incorporation to schools.
Training Courses abroad
IDEA has participated in 4 training courses abroad: TC "Delegate ownership on social" which took place in Craiova from the 15th -22nd March 2015. A project that promotes entrepreneurship for people with low incomes. TC "Exploring the potential of social media" a project that aims to promote job reaches through social media, 4 young people from Alzira participated in this project which took place in Minsk (Belarus) 24th August - 1st September. TC "Recognition and Added value of non-formal education" at Vilnius (Lithuania) 15th19th November with the objective of the non-formal education recognition. TC "Community 2.0 Creative CSR" a training course regarding tools for youth project drafting that took place in Craiova (Rumania) from the 27th November to 4th December in which 3 young people participated.
European programmes
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Economic results During the year 2015 IDEA has developed the previously described actions and we have used the following resources to make them happen. We can divide these actions depending on each field and financing body:
Employment promotion Training actions European projects Commercial activity Municipal programmes
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Economic results
Economic resources managed 2015
€ 7 1 , 5 9 0 1.475. 2014
2011 2013 2012
2015
1.587.736€ 1.475.095,17€
2.256.729 € 1.167.809,97 € 913.651,66 €
Funding
Evolution
43%
Local budget
57%
Grants
Employment promotion
634.812,59 €
Local development · ADL · 3 jobs· Servef GV Agricultural workers (Phase I) · 114 jobs· SPEE Agricultural workers (Phase II) · 15 jobs· SPEE Youth salary · 2 jobs· Servef GV Joint employment plan · 27 jobs· Regional Council, GV and City Council Agency staff costs · 4 jobs · City Council
Training
407.075,22 €
FPE Auxiliary Operations for Admin. Services · 1 job · Servef GV FPE Computer science service · 1 job · Servef FPE Basic communication operations · 1 job · Servef FPE Professional English for direction assistance · 1 job · Servef FPE Professional French for direction assistance · 1 job · Servef FPE ICT administrative management · 1 job · Servef Employment workshop · 25 jobs· Servef
Local programmes
294.195 €
Employment plan for families · City council of Alzira Youth employment plan· 15 employees · City council of Alzira Emprén programmes · 49 programmes · City council of Alzira Coworking awards · City council ofAlzira
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Economic results
La Dipu te beca · 67 interns · Mentoring classroom· 76 students · Educ ministry IDEA monographs· 334 City Council Internauta · 62 students · GV and City Council IDEA English Coffee · 180 · City Council Elderly Mobilized · 121 Beca. Mos · 20 grants
Commerce promotion
33.249,36 €
VII Trade Fair "Alzira Oberta" · Generalitat Valenciana XV window-dressing competition · Generalitat Valenciana Alzira credit card · City council of Alzira III Alzira Shopping Night· City council of Alzira Black Friday · City council of Alzira Your shopping, Your award · City council of Alzira Saint Bernat commerce celebration · City council of Alzira Christmas commerce solidarity · City council of Alzira Christmas market · City council of Alzira
European programmes
105.763 €
Exploring the potential of social media · 4 participants ART-Repreneur "Developing the entrepreneurial skills of youth by creative recycling" · 11 mobilities Recognition and Added value of Non-formal Education · 3 mobilities Comunity 2.0-Creative CSR instruments for your ptojects · 3 mobilities DOSE_Delegate Ownership on Social Entrepreneurship · 2 mobilities Using Social Media · 5 participants IDEA Moves · 1 mobility IDEA fighting against unemployment Empowering European Youth · 3 participants Youth and Opportunities · 2 mobilities Be VOlunteer Be Yourself · 1 mobility Youth Training Madeira II · 2 participants Non-formal and informal strategies & methods for improve the competencies of home caregivers for ante preschool children Eurodyssey · 1 participant Economic results
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Impact assessments Assisstances: Entrepreneurs · 1.070 assisstances Employment guidance · 3.048 assisstances Training* · 2174 students European projects · 405 assisstances
*Training breakdown: Cursos informática · 62 students Mentoring classroom · 76 students IDEA English Coffee · 180 students Monographs · 334 students IDEAnet · 1202 users FPE training courses · 85 students
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Economic results
s provi d
6.697 ed
t
ce
l s er vi a t o
economic results
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Collaborations Throughout 2015, IDEA developed various events and conferences, individually or collaborating with other organizations and public or private entities regarding employment, training, entrepreneurship or business. VII Employment and Economy week at Alzira Monographs IDEA VII Trade Fair "Alzira Oberta" EnrĂŠdate Alzira event FOCUS Innova Pyme participation Parent School Project Meeting Lithuania Seminar Regarding the importance of non-formal education Madrid Meeting FEDER Funds Meeting Network Orienta't GV Valencia Ciudad de la Justicia Conference FEDER funds for EELL CPIFP Luis SuĂąer informative conferences EVS Meeting Regional Employment Secretariat
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collaborations
Alberto Chan
VII Economy and Employment week From 16th to 20th february
Adriรกn Campos
Alzira businessmen awarded for their trajectory Juan Valea
Antonio Gutierrez
Collaborations
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ployment m e l a n io g e Meeting R - Valencia secretariat
nce the importa r a in m e S Lithuania al education of nonform
ER funds D E F g n ti e e Madrid m
62 visits IDEA y it s r e iv n u Valencia
g courses in in a tr d r a Aw
ds for EELL n fu R E D E F Conference Valencia
ova Pyme n In S U C O F n Presentatio
ol projec Parent Scho
t meeting
EnrĂŠdate ALZIRA Alzira has been the location for EnrĂŠdate in 2015. This event is aimed for entrepreneurs and businessmen looking for business opportunities and to create networking amongst the participants. The conferences took place the 24th September in the Casa de la Cultura and La gallera with more than 300 participants with talks, workshops and activities.
Collaborations
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During 2015 the first call for the selection of Integrated and Sustainable Urban Development (DUSI) strategies was published, they will be co-financed by the FEDER programme for sustainable development 2014-2020. IDEA promotes the creation of a new DUSI strategy for the city of Alzira named "Alzira avanรงa " with the objective od accessing this European funds to develop our city. This project addresses the problems in Alzira globally and ensures the initiatives defined with this programme will work towards common goals and promoting coherent and logic interventions. The City Council of Alzira has the objective of presenting a model of sustainable city that with design, development and implementation, improve the welfare of citizens and improving the well-being of future generations. This model includes accessibility, mobility, energy, material and residue flow as well as, equilibrium, social cohesion and respecting the limitations of natural resources. The Avanรงa strategy has been designed based on resource efficiency improvement with new technologies and smart cities, the value of and rehabilitation of natural heritage, the creation of sustainable mobility and the restoration of the Alquerieta neighbourhood.
64 Alzira Avanรงa
The project is based on the following core ideas:
Citizen inclusion: people should be
the origin of policies and above productive activity or economic interests of the city. The rights and needs of citizens are the first concern for these programmes and will be a criteria for any intervention.
Real democracy: every institution much be legitimate and sustained my democratic election strategies, information and controlled by electors.
Cross-cutting concerns: the
creation of programmes with double gradient must be increased vertically (social affairs, culture, education, sport, health, urbanism, climate and consumption departments) and horizontally (childhood, youth, women and elderly programmes).
Adaptability: consider and put forward proposals for new necessities o f c i ti z e n s i n r e la ti o n w i t h multiculturalism, ethnics, and personalized resources.
Sustainability: to set out a model for a
sustainable city that makes possible the wellbeing of citizens and respecting natural resources limitations.
Compactness: a compact city requires the
overcoming of a city model with specific functions and the predominance of cars.
Territoriality: a city shares territories
along with other cities and towns, it is not an independent body. This fact creates a need of collaboration amongst municipal corporations that create a network that decides upon urban strategies and search for common interests and avoiding resource waste. Starting with the mentioned premises in the Alzira Avanรงa project, it is based on the problem Ponencia "Erasmus determination that are characteristic of Alzira Jรณvenes Emprendedores" and from there new strategies are created and an implementation plan is drafted in order to reach the objectives.
Alzira Avanรงa
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As mentioned previously, the strategy for Alzira Avanรงa is aimed for promoting a city with human dimension, working towards citizens as central point of local development with responsibilities and capacity to participate actively in the decisions of citizen concern. This is aimed towards the integration of citizens and guaranteeing access to information, discussions, plans and decision bodies. Even though the 21 Agenda in which the city model is working towards already had a Citizen Participation Forum and the DUSI strategies have also implemented this strategy. Participation is organized in two sections, firstly a previous consulting phase, information compilation and detection of needs. The second phase during the elaboration of DUSI priorities, dissemination and collection of contributions.
The City Council of Alzira has created an intense promotion campaign of the Strategy. For this, a slogan has been created to give name to the strategy: "Alzira Avanรงa, movement for a sustainable city" and a web page has been created for the promotion. A logo has also been designed along with radio programmes, press releases, television, promotional video and specific radio programmes.
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Alzira Avanรงa
Given the multicultural atmosphere pf the city, the web page has been made accessible in Spanish, English and Valencian to improve dissemination and promote participation.
The Alzira Avanรงa web page has been used as a participation portal and the DUSI Strategy has published along with the problems identified and the challenges to be confronted. The context analysis, DAFO, setting the limits for fields of action and the implementing plan with the budget. This draft was published publicly from the 21st to the 28th December 2015. The ideas received were delivered in the final draft of the Strategy. On the other hand, the web has a section for citizen participation.
The European Project Committee with the collaboration of 10 supervisors and civil servants, the final document has been created and IDEA has been the department in charge of coordinating the strategy. Alzira Avanรงa 67
o
on
Pu bl ic b
Associati
es i d
s
Trad eU
Business Association of Alzira Baker's professional association Commercial area Parc Pere Crespí Commercial area J.Pau-PiletesDr.Ferrán Commercial area Zona Centro Commercial area Pérez Galdos Commercial area Stos.Patronos - Júcar Housewives association "Casa Tyrius" Chamber of commerce Valencia
on i n
s
General Union of Workers UGT
Workers trade union CCOO
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Collaborations
European Commission Generalitat Valenciana Council of Valencia Valencian employment service State public employment service CEEI FEVECTA FEVES IMPIVA IVAJ
En
pr i r e t
U
Collaborations
i ve rs ties i n University of Valencia Polytechnic University of Valencia
se s
banks consulting and advisory stores hospitality sector temporary employment office hospitals health and insurance company technology-based companies graphic design and signage industry supplies
Me
di a
Alzira Radio 107.9 Onda Cero Alzira Te Veu Ribera TV RiberaExpress
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Collaborations with other entities From IDEA we have been developing cooperative work and collaboration with other public agencies for years in order to create synergies, leverage resources and expand our lines of action beyond the local level. Provided that can improve quality of life of citizens of Alzira. Below, we detail cooperation agreements signed with other existing bodies and that currently exist.
2001
Cooperation agreement between the Department of Industry, Trade and Innovation and the City Council of Alzira to coordinate activities and provide services in trade along with the access to the AFIC network.
2007
Framework Cooperation Agreement between the Polytechnic University of Valencia and the City council of Alzira for training internships. Framework cooperation between the University of Valencia and the City Council of Alzira for training internships.
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2009
Cooperation agreement between the European Foundation in the Valencia region (FCVRE) and the City council of Alzira.
2010
Partnership agreement with the Polytechnic University of Valencia and the City Council of Alzira to integrate an innovation office in the Innovation Network CPI (Polytechnic City of Innovation).
2011
Cooperation agreement between the Ministry of education and the City Council of Alzira to boost open, free internet and create the Mentoring Classroom.
Collaborations
Partnership agreement with the European Parliament (resolution no. COMM/FPA//01/0565).
Colaboramos 2012
Accreditation for the City Council of Alzira to participate in projects regarding the European Voluntary Service programme (Accreditation no. 2012-ES-106). Agreement between the City of Alzira, the business association of Alzira and Caixa Popular to implement the Credit Card of Alzira as a payment system for municipal aid and grants. Registered as a Placement Agency no. 10.00000004 by the National Employment system.
2013
Partnershp agreement between the Valencian Employment and Training service (SERVEF) and the City Council of Alzira to install the Autoservef. Cooperation agreement between the Ministry of Economy, Industry and commerce and the City Council of Alzira to implement the methodology to reduce the environmental impact of SME's developed under the Life + Green Commerce. Cooperation agreement between the Generalitat Valenciana and the city of Alzira to manage and perform certain labour services within the jurisdiction of the Government. SMAC (Mediation, Arbitration and Conciliation service) Organization stamp within the Employment and Young Entrepreneurship Strategy (EEEJ) by the Ministry of employment and social Security.
2014
Collaboration Agreement with SERVEF in order to offer Non-Labour Internships within the framework of the Youth Employment Plan
2015
Collaboration agreement with the Sustainable Economy, Productive Commerce and Employment Council for the incorporation of #comercioemprende for the creation and improvement of commercial businesses.
Collaborations
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Follow us Quality information is one of IDEA's premises. Our intention is to keep informed about the actions taking place in the Agency through different media, both digital and printed. We understand that using appropriate information sources we improve service quality and we can make a difference. In addition to spreading information around the main social media (Facebook, Twitter or LinkedIn) and delivery platforms such as YouTube, Flickr and Slideshare; at IDEA we have our own space at Alzira Radio, the local radio station called "Labour Agenda" it airs every Thursday at 11:30. IDEA launched its corporate website in 2006, www.idea-alzira.com, and also has different websites for specific information such as the Mentoring Classroom at Alzira or the Shopkeeper Alzira Portal. The Agency has launched the Whatsapp service where users can send their enquiries.
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web page
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Press releases
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Iniciativa para el desarrollo económico de Alzira www.idea-alzira.com Ronda d'Algemesi, 4 · Alzira · Valencia +34 96 245 51 01