Annual report IDEA 2013 complete by IDEA

Results idea report 2013

Signing of the agreement at the SMAC office

2013

Results report IDEA

Index

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g Greetin 's r o y a M

e we? Who ar

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mi Our com

results c i m o n Eco s Activitie

Visits

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mayor's greeting

One of the highest priorities of the City Council of Alzira is the promotion of employment and training. That is why the team I lead is firmly convinced that job creation initiatives are essential and we should provide the necessary resources to ensure access to the labour market. At the City Council of Alzira we work tirelessly to integrate or reintegrate all citizens that have lost their jobs. That is why we haven't stopped working for the 2014 Employment Plan aimed towards Families at Alzira with employment difficulties. We have been working with this plan since 2009 and we have increased the budget to 260000 euros. Without putting aside our social responsibility or the Social Alzira Plan where we have offered workplaces to people in the building industry. We promote employment and integration with municipal grants to promote Employment, Entrepreneurship and Formaplus. With these grants we help citizens startup a company and give training to the unemployed at IDEA. We help our citizens achieve training in a variety of fields that are important in their future working life with Occupational Training courses, Mentoring classrooms, IDEA English Coffee, ICT workshops etc. this way they have constant training courses. But without ignoring programmes such as Erasmus for Young Entrepreneurs which is a source of joy and got the 2013 Award for the Best European Project of the community of Valencia. Or the European Voluntary Service. Besides offering other services such as the SMAC (Mediation, Arbitration and Conciliation Service) where enterprises and employees can meetfor settlement and mediation processes without having to move to Valencia. We have been pioneers at Spain with this initiative. We have also installed an automatic terminal for the Servef that allows unemployed people in our city to complete administrative formalities without having to move. We have also installed IDEAnet, with three free internet access points. As forefront to the Spanish Network for Intelligent Cities project, IDEA was one of the first municipalities with an APP. A service that allows citizens to keep in direct contact with news about training and employment. In general terms, we can see the work done at IDEA that depends on the Department of Economic, Employment and Commerce Development. That is why I want to congratulate the councillor in charge and all the employees at IDEA for their work and dedication this year helping citizens find a workplace. Kind regards Elena Bastidas Mayor of Alzira

mayor's greeting

Who are we? IDEA, Initiative for the Economic Development of Alzira, was created in 1995 by the City Council of Alzira. The main objectives are economic and employment promotion of the city. We depend on the Department of Economic, Employment and Commerce Development and our activity is centred on the promotion of all possible actions that create employment directly or indirectly. With these actions we work to boost the local economy. Since 2012 we are an employment agency authorised by the national employment system as well as a memberbody of the strategy for entrepreneurship and youth employment 2013-2016 (EEEJ) from the European Union and the Ministry of employment and Social Security. Our work looks beyond local level and we can prove this with IDEA's participation in European Programmes. We were the first authorised entity in the Valencia Community to manage the Erasmus for Young Entrepreneurs exchange programme. We are an Agency Promoting Commercial Innovation (AFIC) at Alzira via an agreement signed in 2014 by the City Council of Alzira and the department in charge of Commerce and Industry.

Who are we?

Employment

Europe

Comerce

Training

Guidance

somos

Entrepreneurs

Organization chart IDEA

José Luis Palacios Tórtola Councillor for Economic, Employment and commerce Promotion Carmen Herrero Pardo IDEA Director Nuria Gómez Burgal Administrative assistant

María March García Temporary Administrative assistant Ximo Estrelles Ferrando Assistant labour guidance AEDL temporary José Manuel González Valls European Programmes assistant AEDL Alberto Dolz Gil Computer technician Social collaboration Rosa Anna Luis Barbero Administrative assistance Social collaboration Matilde Castelló Aparicio FPE Teaching general and administrative auxiliary operations

Who are we?

Teresa Pons Osca Entrepreneurs technical assistant AEDL temporary Cristina Alcudia Folgado Training service assistance AEDL Maria Pellicer Ausina Family employment plan assistant

Mercedes Más Cerveró Administrative assistance social Collaboration Mª Eugenia Vidal Catalán FPE Teaching commercial management English

Eurodyssey Stefano Tallarico Noemie Nyst

European Voluntary Service Annamaria Boda Kinga Nyeste

La Dipu te Beca Jesús Blasco Armiñana Cristina Dolz Garés Mª José Fernández Navalón Esperanza González Lorente Marianela Morales Guzmán Ainhoa Pérez Expósito Jéssica Pérez Melchor Tomás Roig Martínez Mª Teresa Navarro Escudero

PQPI Internships IES José Maria Parra Alzira Raúl Boronat Puchades José Manuel Escola Lozano Carlos Rubio Boronat Maria Toledo Puig Raúl Rubio Boronat Ainabel Nava Sánchez Jonatan Miralles Atienza Yordanka Ivanova Kostova

University Internships Juan José Vendrell Muñoz Xavier Cantera Cucarella Sara Roig Cerveró Jordi Almiñana Martínez Mª Amparo Amat Colomer Pere González Ramírez

PQPI Internships IES Rey Don Jaime Alzira Javier Ramírez Carrasco Nerea Castro Vila Marta Gimeno Sánchez

Interns council-ADEIT Ana Alentado Escriva Andrés Gomis Fons Silvia José Redondo

Training cycle internships IES Sant Vicent Ferrer Algemesi Pau Isern Aliaga

Who are we?

Our commitment At IDEA we analyze the local reality, elaborate territorial diagnosis and design economic development trategies adapted to the new reality of public administration and the availability of local and autonomic funds. We support the development of our own initiatives that can be self-managed. Since we started to work as IDEA our main objective has been to provide a professional and quality service for the population. Our premises are: agility, flexibility, proximity and individualised attention.

Our commitment

Services we provide

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Our commitment

Employment Promotion

We understand employment as the heart of the welfare state, therefore, during 2013 we have designed our own programmes the encourage the creation of local employment. The implementation of municipal employment programmes seek to continue with actions developed at IDEA in labour and training areas, the municipal aid programme Formaplus is an example. On the other side, these programmes are aimed towards supporting groups in need such as youth, entrepreneurs and families at risk of social exclusion for socioeconomic reasons. With the 2013-2016 Strategy for Youth Employment and Entrepreneurship from the European Union, which the City of Alzira recently joined.

Employment promotion

Municipal employment programs

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Employment promotion

Employment plan for

Families

During 2013 we started up the third edition of this plan in order to help with the reintegration into the labour market of unmeployed citizens whose families are going through employment difficulties.

Management

Results

The programme involved the development of:

The City Council of Alzira held 27 temporary contracts, for a 6 month duration, to cover municipal service needs. The programme had a budget of 205,000Â&#x20AC;.

475 applications 331applications accepted

Employment plan for families

Employment plan

new

Alzira Social

Aware of the difficulties in finding employment for those unemployed belonging to the construction sector. We launched in 2013 a plan to promote employment which consisted of the restoration of deteriorated housing at alzira, that hadpassed to be own by the city council. These building will be used for social purposes and homes for citizens in extreme economic difficulties. With the "Alzira Social" programme we offer temporary employment to the unmeployed that are going through economic hardships. To fulfill this objective we posted job adverts for bricklayers, plumbers and electricians. All of them in the first category and with a minnimum of experience and training (installer certification or the Professional Construction Card).

Management Results The City Council of Alzira held 6 temporary contracts for 3 months. The programme had a budget of 130.000 Â&#x20AC;.

The 2013 programme involved the development of: 163 applications 45 applications accepted

Employment plan Alzira social

Municipal support programme

emprén

This aid is completely financed by municipal funds and it is granted to encourage entrepreneurship. The grant amounted to 1470 and it was awarded when entrepreneurs became self-employed. During 2013 two ceremonies were organized to award 97 grants at the City Council of Clzira by the mayor, Elena María Bastidas Bono. These grants amount to a total of 143075 with the Alzira Gift Card.

Evolution 2009 59 aids 82.600

2010 62 aids 91.140

Municipal support programme emprén

2011 74 aids 108.780

2012 84 aids 123.665

2013 97 aids 143.075

Hacemos 路 Fomento de Empleo 路 Empr茅n

Municipal aid

formaplus

This aid, is completely funded by municipal funds and it aims to encourage temporary contracts of students trained in courses promoted by the City Council of Alzira 12 months after the completion of the course. This municipal aid consists in financial aids of 1260 given to hiring companies Resultados

for fulltime contracts during 6 months. 2520 were awarded for 12 month contracts.

En 2012 se realizaron 24 nuevas contrataciones con apoyo municipal, que oscilaron entre 6 y 12 meses de duración.

IDEA training in English for commercial management

Hacemos · Fomento Empleo · Formaplus

new

Employment plan for Valencian public administrations In order to facilitate the recruitment of unemployed people and boost the competitiveness of business located in the province of Valencia, new contracts are given a grant of 1125 and are divided in three contributions of 375 by the valencian government, the valencian provincial government and the city of Alzira. The work contracts could apply for the aid if they had a minimum length of 3 months, they worked at least 25 hours per week and the unemployed had registered in the SERVEF before the 1st of March 2013. After the submission deadline a total of 9 companies submitted the required documentation to benefit from the aid.

aids for new contracts 1.125

375

Employment plan Valencian public administrations

new

SMAC Office Alzira

Mediation, Arbitration and Conciliation Service Administrative services for Mediation, Arbitration and Conciliation (SMAC) in Valencia are attached to the three departments of labour. They work through 12 rooms, of which half are in the city of Valencia, two are in Castell贸n and four in Alicante. The agreement with the city of Alzira and opening of the SMAC office in IDEA seeks to prevent the movement of staff to access the service and having a municipial official at disposal as conciliatory counsellor to achieve an optimization of our administration. This decentralization of the SMAC service through municipal management reduces staff waiting time and may affect the time they have to submit a proposal thanks to the Wage Guarantee fund (FOGASA). Regarding workers, it prevents expiration of dismissal actions celebrating acts of reconciliation within fifteen day suspension of the limit to submit claims. This will speed up the process. As for companies, the amounts that they should pay in case of delay are reduced.

SMAC Office

Managed demands 28 25 11 02 13

33 22 19 01 04

Economic claims Redundancies Contract terminations Non-conformity of penalities Other cases

Acts without the presence of the defendant Act concluded without compromise Act concluded with agreement Withdrawals Cases filed

95 employees 20

municipalities

Last March, the Minister of Economy, Indutry, Employment and Tourism, Mรกximo Buch and the Mayor of Alzira Maria Elena Bastidas Bono signed in the presence of the main trade union, business, legal and political representatives from Alzira the collaboration agreement between the two agencies to launch an office for Mediation, Arbitration and Conciliation Service at IDEA.

SMAC office

Timeline for

Integral Services

to promote employment 2005 - 2012

54 21

28 25

40 21

2006 Motiva't I 144.000

2005 Alzira Jove I 177.400

2006/2007 Alzira Jove II 132.000

2007 Motiva't II 144.000

2007/2008 Rio Verde 111.000

82 26

2007/2008 Motiva't III 180.000 2008/2009 stable employment 314.000

Resolution objectives Achieved insertions

PIE timeline

Total achieved insertions

557

Total managed grant

2.208.400 42 37

50 41 3

46 43 27 27

2008/2009 Motiva't IV 180.000

2008/2009 Motiva't V 180.000

2009/2010 Recolocation 138.000

27 40

2010/2011 Motiva't V 158.000

2010/2011 Under30s 120.000

2011/2012 Motiva't VII 150.000 2010/2011 Over 45 80.000

The Integral Services for Promoting Employment are combined with employment support projects that include individual and group actions work to orientate towards job placement within companies in order to achieve effective integration into the labor market of unemployed belonging to specific groups. These plans are designed by the Ministry of Economy, Industry, Tourism and Employment, financed by the European Social Fund and developed by local authorities in collaboration with the Servef. The city of Alzira, has launched a total of 14 Integral Plans to promote employment since 2005 which has led to the inclusion of over 550 unmeployed.

PIE timeline

Training

promotion We view training as an essential tool to enhance and adapt knowledge and professional skills of people throughout their lifetime. With this idea we propose annual training offers throughout 2013 which are mostly self-managed. We have designed and implemented IDEA English Coffee, computer courses such as Internet User and Monographs IDEA.

Training

training programmes 2013

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Alzira m o o r s s ing cla Mentor

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ee sh Coff i l g n E IDEA

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yment o l p m e g for Trainin

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total number of students 1.074 Training

Mentoring classroom Alzira The City council of Azlira, through IDEA takes part in the mentoring classroom project from the Ministry of Education since 2012. Ofering a distance learning platform with a wide range of training courses that are flexible and updated. During 2013, a total of 96 people have participated in a range of 150 different courses that the Mentoring Classroom offers. Besides the possibility to take courses from home, for those who can't access internet IDEA has provided access to the multimedia room for two hours a day.

3 stu de

n ts

197

Mentoring classroom

total since june 2012

IDEA English Coffee In order to enhance the learning of English as a second language, from the Local Development Agency of Alzira we launched IDEA english coffee in June. Through this free activity we gave a total of 10 hours of training and it was divided in 2 hours per week. Students participate in closed discussion groups on various issues that our volunteers from the European Voluntary Service managed. Anyone willing to participate and practice listening and speaking skills could come. Small groups, flexible hours, adapted space and 5 week duration have been the hallmarks of this training that has been a total hit for citizens.

groups 23

students 238

new

english coffee

Training for employment During 2013, IDEA has developed a training course within the offer posted by SERVEF and the Ministry of Economy, Industry, Tourism and training for employment. The english course English for Business Management was designed for a total of 15 students and 210 training hours. It was targeted towards the unemployed registered in the SERVEF with a minimum of BUP, highschool or intermediate vocational training degree in the administrative area. They learnt about English for business equivalent to 200 hour of classes. The approval of the course involved the award of a grant for the city of Alzira amounting to 16600Â&#x20AC;.

Training for employment

Within the training modality for collectives, adopted by the Servef and the Ministry of Economy, Industry, Tourism and Employment. IDEA requested and launched a new training event in December. The course of Auxiliary Operations and General administrative services is designed for a total of 10 students and a total of 440 teaching hours, they are aimed to the unemployed registered at Servef. This training activity included 40 hours of work practices in companies. The approval of the course involved the award of a grant for the City Council of Alzira amounting to 30800 .

total funding · 47.400,50 student total · 25

Training for employment

Monographs IDEA In order to clearly inform citizens, IDEA started in 2010 the annual Monographs IDEA. Lcturers gave information weekly on various topics related to career guiadance, training, employment and self-employment in order to improve the resources . We informed entrepreneurs and businessmen and created interacting activities. The participation of companies and partner agencies such as the University of Valencia, EURES, FEVES or FEVECTA and the presentations done by IDEA's staff completed a wide range of themes that are updated annually.

Figures 26 monographic days (Tuesday from11.30 to 13.00) 23 different topics 374 participants during 2013 Alessandra Pavanello 路 EOI Alzira

Monographs IDEA

Teresa Cordente · Randstad Foundation

January 2013 Dimarts 8: Programa Erasmus Emprenedors y Programes europeus. Dimarts 15: "La teua Agència de Desenvolupament Local". IDEA. Dimarts 22: Taller d'entrevista personal.

Dimarts 26: Quí son els Bussines Angels?. Vols desenvolupar una idea i no disposes de capital?. Potser ells et donen la solució.

March 2013 Dimarts 5: Ferramentes de busca d'ocupació. Dimarts 26: La Seu Electrònica i el certificat digital.

May 2013

November 2013

Dimarts 7: "La I+D+I en les PIME". Col.laboració: Ciutat Politècnica de la Innovació.

Dimarts 12: "IDEA, La teua Agència de Desenvolupament Local". Ponent:Carmen Herrero. Directora Coneixes l'Agència i els serveis que oferix per al teu creiximent personal i profesional?

Dimarts 14: Tema: lliure. Dimarts 21: Programa Erasmus Emprenedors y Programes Europeus. Dimarts 28: "Empresaris d´èxit" Associació empresarial. Emprén amb IDEA.

22 alumnos

Dimarts 29: "Les Prestacions de les mútues" ASEPEYO. Ponent: Vicente Esteban Perez

April 2013

February2013

Dimarts 9: Aula Mentor i altra formació no reglada.

June 2013

Dimarts 5:" Ajudes i subvencions" Emprén amb IDEA.

Dimarts 16:Linkedin i les xarxes socials.

Dimarts 4: Taller d'entrevista personal.

Dimarts 23: Pensament creatiu". Emprén amb IDEA.

D i m a r ts 11 : " P l a d ´ e m p r e s a " Emprén amb IDEA.

Dimarts 30:"Nous reptes del treball actual: Les competències laborals del segle XXI" UNIVERSITAT DE VALÈNCIA. Ponent: Ricardo Calvo.

Dimarts 18: "Treballar en Europa". Red Eures. Ponent: D. Diego Moliner Villodre (Conseller Red Eures València).

Dimarts 12: "Treballar en Europa". Red Eures. Ponent: D. Diego Moliner Villodre (Conseller Red Eures València). Dimarts 19: Aprendre idiomes. La importància dels idiomes en la carrrera professional.

Dimarts 26: Societats Limitades Laborals. Claus per a empendre amb èxit. FEVES Federació d ' E m p r e s e s Va l e n c i a n e s d'Economia Social - Red Emprende. Ponent: Miguel Millana.

Dimarts 25:Tema: lliure.

December 2013 Dimarts 3: Programa Integrats. Fundaciò Randstad Ponent: Teresa Cordente La integració de persones en risc d'exclusió a traves de l'ocupacio. Dimarts 17: Tendències e+ CEEI València Ponent: Isidro Campo Dirigit a estimular les actituds i els valors emprenedors en el nostre entorn.

Miguel Millana · FEVES

· Monographs IDEA

Internet and ICT training 2013 has been a year of clear commitment of IDEA within two training areas, languages and ICT. With the clear objective of providing access to new tools and sources of information for all interested users, the agency launched through the year various services and activities.

IDEAnet 路 Free internet access point (IDEAnet) Conscious of the need to facilitate internet access to all the unemployed in order to search for jobs, training and new opportinities. IDEA launched in July, three points of free internet access, upon request allowing network access for an hour. Citizens can access areas related to our agency as well as information and email.

users 路 305

new

Internet and ict training

Free software workshop 路 Ubuntu During July and August we launched four groups of 12 students each with the help of the interns from "la dipu te beca". We teached free alternatives for office software such as openoffice and buntu. There was a total of 48 students.

Introduction to Microsoft Office We detected a great demand for computer management and office training. There were two editions, one during summer (July-August) and another during winter (november december). We covered word, excel and powerpoint. 72 students attended and were divided into 6 groups.

Internet user (UBI y UMI) Since 2007, IDEA has developed Internet User courses through the Valencia e-learning platform. It was divided into two levels (basic) UBIC during 12.5 hours and (UMI) for 30 hours. It is meant for people that want to give their first steps into internet. During 2013, the City Council of Alzira hosted a total of 288 students in this project and a total of 2813 students since 2007.

Grants and training internships IDEA works with different organizations and entities to facilitate student integration into work. These students come from different backgrounds and have the opportunity to implement their knowledge and have a first contact with the working world. This will facilitate job search. During 2013, the City Council of Alzira, had a total of 88 scholarships for students and trainees. It was the institution with more young interns from "la dipu te beca", which was designed by the Council of Valencia and was co-financed by local authorities. During the months of July and august, 68 students were interns in municipal departments.

coste del programa · 72.721,92 aportación municipal · 18.255,25 Furthermore, by signing an agreement between the council of Valencia and ADEIT (University of Valencia) 9 students from different university degrees (labour relations, law, political science and master in business law) performed their internships in IDEA.

Grants and training internships

During 2013, IDEA hosted training internships for a total of 11 students from PQPI (programmes for initial vocational training) offered at highschools from Alzira. Namely "Assistant for installation and maintenance of microcomputer systems" with 8 students from the Public Vocational Training Luis suĂąer and "Administrative assistant" from the Rey Don Jaime highschool. Labour internships are an important part for their curriculum and IDEA participates in these programmes to give students an opportunity. An ICT student also partcipated in the internship programme from the AlgemesĂ Vicente Ferrer highschool.

Grants and training internships

Employment guidance

One of the goals at IDEA is to encourage active and effective job search as a primary tool for job placement and local development. Through individual attention, a customized itinerary is developed and reports key resources and tools related to employment and training. Aware of offering the best and most comprehensive service, the City council of Alzira through IDEA, requested and got the acreditation from the Placement Agency in February 2012. From IDEA proceedings are made in occupational guidance both for the unmeployed or workers in search of better employment such as businesses looking for employees.

Employment guidance

Actions Attention to unemployed Placement agency Creation of group workshops Curriculum and other tools Internet job search Cuidance on training offer Communication via phone, email and sms

Preparation for job interviews Updated job information European job search Public examinations and scholarships Contant with companies Management of jobs Shortlisting of candidates

results

i s tr a tio

for m e

s iti o n s

175 ad

3.001

1.696

o ff e rs

p onse

u ser

inistrat

vere d

IDEAgest In May 2010, IDEA launched it's own software tool for data management and business users. This software itself was adapted to the department needs and we could manage storage localy. For each user, data was available instantly and it sontained surveys adjusted to the needs of the users. It also has different way of comunication between the institution, users and companies. They consist in emailing and SMS services.

Employment guidance

new

autoServef terminal The result of the collaboration agreement between the Valencian Service for Employment and Training (SERVEF) and the City Council of Alzira was the Autoservef terminal service. Which was installed last June, 2013. Tha launching of this service through the equipment allows the unemployed registered as job seekers to access a number of services that were only accessible from internet or from the Alzira Servef Center, which is located at the other end of town. With the installation of this terminal, agency users may: Get their certificates Renew their employment demand Check the training offer Browse and apply for jobs Consult their records Request for appointments

AutoServef

Placement agency The City Council of Alzira is accredited as Alzira Placement Agency since February2012, it was the first recognised institution at Valencia at the time and it may act along with the public employment services. IDEA has access to a common telematic space with other agencies in Spain, sending monthly statistics summaries of activities and communicating new users about contracts they have promoted. In addition, on annual basis, a report is made regarding the action taken by the agency in the field of career guiadance, job management and labour insertions. The performance at IDEA as an Employment agency does not involve any kind of assistance or grant from the public employment service. It is entirely funded by local funds. The objective as an employment agency consists in labour mentoring. providing suitable employees, and managing worker's needs. Regarding job search, we work with counseling and career information as well as recruitment activities. Services provided 路 Comunidad Valenciana Acreditation number 路 10.000.000.04

Placement agency

Entrepreneurship support

There are many reasons to consider the idea of creating a company, almost as many as not to. Motivation, personal circumstances and resources available are the determining factors to take the plunge or not. Anyone can start a business or become self-employed, but the real challenge is to keep the time and make the idea profitable. With the aim of helping to achieve this goal, the Entrepreneurship Support Service IDEA analyzes those aspects that underlie the decision to set up your own business, in addition to the means and possibilities that they have to carry it out.

a tt

entrepreneurship

1.283

use

As a result of our experience, we believe that there is a fundamental issue to consider, motivation understood as illusion, in order to undertake an activity. It is at the same time a difficult road and source of immense satisfaction. So in IDEA we contribute to help entrepreneurs achieve their purposes.

355

service evolution

2012 2010 2008

2005 2006 2004

2007

370

330 282

2009

285

483

2011

529

437

2013 355

340

(interested entrepreneurs)

158

objective Promote entrepreneurship with a support service for the startup and consolidation of new enterprises.

Entrepreneurship

Commerce promotion

rd position RANKING

activity in

RED AFIC 2013

IDEA is the agency in charge of Promotion of Business Innovation (AFIC) of the Economic Development, Employment and Trade department of the City Council of Alzira. The agency, as part of the AFIC network is designed as a tool that acts as bridge between the merchants, local government and the Generalitat Valenciana. Note that the City Council of Alzira has a review and advisory service regarding trade, the Trade Advisory Council (CAC) whose main objective is to involve trade associations of the city of Alzira in the participation of matters affecting the commercial sector. Contributing to a competitive commercial infraestructure in town, adapted to consumer's habits.

V trade fair"Alzira Oberta" 路 4th, 5th, 6th October 2013

commerce

commercial actions

page 4

ard Alzira c

ira fair "Alz e d a r t V

page 4

Oberta"

r ce, you ommer

Your c

illusion

contest g n i s s e dr Window

as Chirstm

page 4

market 9

page 4 e

m program e c r e omm

Green C

Commerce

Alzira card The target set by the Department of Economic Development, Trade and Employment is to perform actions that affect the development of Alzira's bussiness directly or indirectly. With this premise the Alzira Card was born in 2012. Each year, the City Council of Alzira allocates part of it's budget to promote employment and local developpment. It is done through the provision of grants and aids, given to entrepreneurs and stablished bussiness in Alzira. With this measure, the City Council of Alzira intends to combine all forms of economic development and that the primary purpose of municipal resources return to Alzira as economic activity. Since 2012, the payment of this aid is done throught the Alzira card. It is a VISA card that can be used exclusively in stores which have opted for this king of payment.

Alzira card

Mejor proyecto europeo 2012 "

V Trade fair "Alzira Oberta

para el desarrollo del conocimiento From 4 to 6 October 2013, the fifth edition of the trade fair "Alzira oberta" was held. Overinteligente 25

local businesses displayed their products for citizens and people from town nearby for promotion. The objective pursued by organizing this event was to promote economic development of the municipality, as well as encouraging stores to present their products directly to consumers. The trade fair ended with entertaiment activities for children allocated at the central square. The changes introduced in this edition attracted a larger audience, since the trade fair was allocated at the Plaza del Reino Alzira and we took advantage of the visitor transit. It run along with the first edition of the "Feria de la Tapa" that was set in a side of the trade fair and offered a leisure alternative.

During that weekend, Alzira also celebrated the famous Moors and Christians parade, and we received the visit from many people from the region. There was also a stand from the AFIC.

Silvia Ordi単aga, Commerce and consumption director, during the inauguration.

trade fair

new

Christmas campaign

Your commerce, Your illusion With the collaboration of the Alzira Business Association, the City Council of Alzira through IDEA launched a new commercial revitalization action for Christmas. The purpose of this actions was to energize different commercial areas of the city with entertainment areas for children (face painting workshops, crafts and bouncy castles) as well as the letter collection for santa and the three kings. Tickets for these activities were given out to stores at Alzira so that they could give them out to their clients.

Your

commerce

illusion

The location and timing for the activities were: 20th December at Pere CrespĂ park, 21st Plaza Mayor and 3rd january Angel del Alcazar street all from 17:00 to 21:00.

Christmas campaign

XIII Window dressing

contest

The window dressing contest aims to encourage the improvement of the trade image at Alzira and attract consumer's attention. It is done during December to run during the holidays. The winners are awarded with a plaque and prizes that amount to 2850 . The prizes are awarded by a jury and the first prize consists of 1000 for the best showcase, the seconnd prize is of 500 and the third prize is of 300 . Five more prizes are awarded for inventiveness and grace worth 150 . The best 2013 showcase was for Empar Calatayud. During December 2013, the AFIC Alzira launched the XIII edition of Window Dressing with the participation of 52 stores. The response from the public was on the increase and the city of Alzira was embellished with a Christmas motif during the holidays.

Window dressing contest

Christmas

market

Alzira had a street market held every Wednesday morning between Riola and PolinyĂ streets and the perpendicular streets Pere Morell and Santo Domingo de GuzmĂĄn. This market is traditional at Alzira and it is held during the holiday season. We organized three sunday markets specially for Christmas. This commercial action has been well received and the Valencian Association of Merchants gave their support by collaborating.

Christmas market

GreenCommerce

programme

The City Council of Alzira through IDEA, is a contributing agency in the AFIC network and develops actions for trade days. Last February, the presentation of the GreenCommerce programme was held at the MUMA (the municipal museum of Alzira) after signing the agreement to join the programme between the Ministry of Economy, Industry, Tourism and Commerce in the City Council of Alzira. The Life+Green Commerce programme, is part of the Life+ programme of the European Commission and it has the objective to reduce environmental impact by stores. It aims to increase efficiency of energy consumption and materials. The project has developed a free online tool for SMEs to self assess their current situation and offer possible improvements that will reduce the environmental impact of their activities. A total of 469 businesses have received information regarding this programme and if they meet the requirements their are awarded an acreditation for being green, sustainable and committed to their business environment.

Silvia Ordi単aga, Commerce and consumption Director

commerce

European programmes We participate in the European Programmes to create employment, new development and innovation opportunities. We promote cooperation and mobility within the European Union. With this we try to expand our resources to benefit employment development and Alzira's wealth.

2013 programmes ERASMUS for young entrepreneurs

European voluntary service Eurodyssey

Italian youth exchange

Preparatory visit Angerm端nde (Germany)

European programmes

Lydia Cรกnovas

Irene Gonzรกlez

Erasmus for Young Entrepreneurs For the third year running, IDEA takes part in the ERASMUS for young entrepreneurs project. Our objective is that entrepreneurs acquire and exchange business ideas with European businessmen with whom they collaborate for periods between 1 and 6 months. Last 9th of May, Europe DAy, we were awarded the prize for the Best Intelligence Development Programmes thanks to our 3E project "Enterprise, empowerment, Europe". This project helped with the creation of a platform that promotes businessmen's training and business competitiveness.

Francisco Javier Sanz

Carlos Cabanilles

European programmes

new

European voluntary service

Kinga Nyeste y Annamaria Boda

During 2013 Alzira started up with the Voluntary Service project, we hosted two young Hungairans during 6 months. This project was financed by the programme "youth in action" and it has helped launch our "English Coffee". The EVS is an informal learning experience where young volunteers improve and acquire competences that they will use as part of their personal, education and professional development as well as their social integration.

Stefano Tallarico

Noemie Nyst

Eurodyssey programme Eurodyssey is an exchange programme from the Assembly of European Regions (AER) that offers internships abroad from 3 to 7 months for unemployed young people between 18 and 30 years old. Our involvement in the project helped young people from our region benefit from internships in other countries in the European Union. During 2013 we hosted a young Italian and a Belgian.

Italian Youth Exchange With IDEA 10 young people from our city took part on the exhange from 29th August until 6th September. This project was organized by the "Forum comunale Della Gioventú di Venticano" and it took place at the italian region of Campania. 24 young Italians, 6 turkish and 10 spanish participated in the exchange. The objective of the project was to trigger debates along the lines of: intercultural dialogue, active european citizenship, youth policies and youth unemployment.

Preparatory Visit Angermünde IDEA participated in the preparatory visits programme funded by the National Agency OAPEE (Autonomous agency for European Programmes) in order to establish contacts with other European organizations in the field of training and promotion of entrepreneurial culture. The visit took place between the 14th and 16th of January 2013 in the city of Angermünd (Germany). european programmes

Economic results During 2013 IDEA has developed the actions described previously and we have used the following resources to make them happen. We can divide these actions depeding on each field:

Employment promotion Training actions European projects Commercial activity Municipal programmes

economic results

Economic resources management 2013

87 , 9 0 8 . 7 1.16

2009 2.987.831,84

2010

2.892.407,60

2011 2012 2.256.729 913.651,66

2013 1.167.809,97

Funding

Funding bodies

51%

Municipal budget

49%

Grants

28%

517.929,72

Employment promotion

Local development· ADL · 3 jobs · Generalitat Valenciana Agricultural workers (phase I) · 120 jobs · SPEE Agricultural workers (phase II) · 9 jobs · SPEE Agricultural workers (phase III) · 4 jobs · SPEE EZOINT · 5 jobs · Servef Employment plan · 9 applications · Council, GVA y city Council Agency staff costs · 8 jobs

Training

107.522,06

La Dipu te beca · 68 interns · Diputación de Valencia Mentoring classroom · 96 students · Ministry of Education Monográphs IDEA · 374 assistants · City Council ofAlzira Internet user · 288 students · Generalitat Valenciana and City Council of Alzira FPE English for customer service · 15 students · Generalitat Valenciana FPE Auxiliary Services Operations · 10 students · Generalitat Valenciana IDEA English Coffee · 238 assistants · City Council of Alzira

50.481,82

European programmes

Erasmus for young entrepreneurs (4th cycle) · 9 entrepreneurs and10 hosts · EC European Voluntary Service · 2 jobs · Spanish National Agency Eurodyssey · 2 jobs · European Social Fund Italian Youth exchange · 10 trips · Youth in action

economic results

Commercial activity

13.801,27

V Trade Fair "Alzira Oberta" · Generalitat Valenciana XIII Window dressing contest · Generalitat Valenciana Alzira card · City Council of Alzira "Your commerce, your illusion" campaign · City Council of Alzira Christmas Market · City Council of Alzira GreenCommerce programme · Generalitat Valenciana

Municipal programmes

478.075

Employment plan for families · 27 jobs · City Council ofAlzira Employment Plan Alzira Social · 6 jobs · City Council of Alzira Emprén support programme · 97 aids · City council of Alzira Municipal aids Formaplus · City Council of Alzira

Economic results

Development impact breackdown SMAC office Alzira · 95 workers Employment Plan Alzira Social · 163 applications IDEA English Coffee · 238 students IDEAnet · 305 users ICT training · 120 students

economic results

5.672

ope

Entrepreneur service · 1.283 attentions 142% Labour advisory service · 3.001 attentions 11% Training service · 1.074 students 59% European programme service · 314 attentions 33%

Impact assessment

f u ll

Sum of data managed Users 路 14.346 Enterprises 路 4.805

economic results

Collaborations Throughout 2013, IDEA develops various events and conferences, individually or collaborating with other organizations and public or private entities regarding employment, training, entrepreneurship or business.

Collaborations

V Week for Economy and Employment at Alzira Monographs V trade fair "Alzira Oberta" Day of the enterprising person Day of mobility plans for youth European Mobility programmes III Jurisprudence day SME's day and european programmes Green commerce day student fair 2013 Municipal aid award presentations European youth week I Didactic fair for innovative enterprises Enroll Alzira Ceremony for the European award Internationalization CEPAIM day Aselec day SMAC signing FEVES advice day Alzira Educational Agenda Presentation 2013 Workday PATSECOVA

Silvia Ordiñaga

V Week for

Economy and Employment From 25th February until 1st March

Oscar Yebra

Francisco Álvarez

Laura Yago

Isabel Galbis

Vicente Andreu

Félix Muñoz Collaborations

uth week European yo

lization Internationa CEPAIM day

ence day III Jurisprud uropean SME's and es day programme

FEVES Advice day

merce day 60reeHemos participado n Com G

013

ir 2 Students fa

workday PATSECOVA

mio Entrega Preasmus r proyecto E

gramas de Jornada Prouropea Movilidad E

rship event EntrepreneuEnroll Alzira

Collaborations

Day of the

Ententerprising person

2013

IDEA was present with an information stand which showed the services provided by the Agency in order to inform entrepreneurs and enterprises. The presence at the event was supported with the participation in the "entrepreneur box", where we had the chance to inform and give advice regarding the ERASMUS for Young Entrepreneurs Programme. We also delivered a lecture regarding the ERASMUS for Young Entrepreneurs Programme. In which we described how the programme helps entreprneurs acquire skills and run a successful business. These entrepreneurs or businessmen travel to other EU countries, where they acquire knowledge and business ideas with experienced entrepreneurs for a period between 1 and 6 months.

Collaborations

Corporative stand IDEA

"Entrepreneur box"

Presentation by Carmen Herrero about the ERASMUS for Young Entrepreneurs Programme

Hemos participado

Visits During 2013, the local development agency of the City of alzira, has received numerous visits from the technical authorities to get to know the department of IDEA. They were interested in actions regarding employment, training, entrepreneurship and business. The visits of the Minister of Finance and Public Administration, Juan Carlos Moragues; the General director of European Funds and projects of the Generalitat Valenciana, Juan Viescas; and the Confederal Employment Secretary of CCOO, Paloma L贸pez.

Visits

Delegation of mayors and technicians

Reception at IDEA of the Confederal Employment Secretary of CCOO, Paloma López and several union representatives in the region.

José Luis Palacios, Council for Economic DEvelopment, Trade and Employment received the General Director of European Funds and Projects of the Generalitat Valenciana, Juan Viescas.

The mayor of Alzira, María Elena Bastidas Bono, shows the Minister of Finance and Public administration, Juan Carlos Moragues the facilities at IDEA.

from the Cluj County (Rumanía) visit IDEA for operation and exchange experiences and employment initiatives. .

Visits

Associati

Pub l

es i d

Trad

Business Association of Alzira Baker's professional association Commercial area Parc Pere Crespí Commercial area J.Pau-Piletes-Dr.Ferrán Commercial area Zona Centro Commercial area Pérez Galdos Commercial area Stos.Patronos - Júcar Housewives association "Casa Tyrius" Chamber of commerce Valencia

on ni

European Commission Generalitat Valenciana Council of Valencia Valencian employment service State public employment service CEEI FEVECTA FEVES IMPIVA IVAJ

General Union of workers UGT Workers trade union CCOO

Collaborations

r s i ti e s

University of ValĂ¨ncia Plythecnic University of Valencia

se s

at ni c

io n m e

Alzira Radio 107.9 Onda Cero Alzira Te Veu Ribera TV RiberaExpress

banks consulting and advisory stores hospitality sector temporary employment office hospitals health and insurance company technology-based companies graphic design and signage industry supply

Co m

pr i r e t

Collaborations

ve ni

Collaboration with other entities From IDEA we have been developing cooperative work and collaboration with other public agencies for years in order to create synergies, leverage resources and expand our lines of action beyong the local level. Provided that can improve quality of life of citizens of Alzira. Below, we detail cooperation agreements signed with other existing bodies and thatcurrently exist.

2001

Cooperation agreement between the Department of Indutry, Trade and Innovation and the City Council of Alzira to coordinate activities and provide services in trade along with the access to the AFIC network.

2007

Framework Cooperation Agreement between the Polytechnic Univerty of Valencia and the City council of Alzira for training internships.

2009

Cooperation agreement between the European Foundation in the valencia region (FCVRE) and the City council of Alzira.

2010

Partnership agreement with the Polytechnic University of Valencia and the City Counil of Alzira to integrate an innovation office in the Innovation Network CPI (Polytechnic City of Innovation).

2011

Cooperation agreement between the Ministry of education and the City Council of Alzira to boost open, free internet and create the Mentoring Classroom.

Collaborations

Colaboramos 2012

Partnership agreement with the European Parliament (resolution no. COMM/FPA//01/0565). Accreditation for the City Council of Alzira to participate in projects regarding the European Voluntary Service programme (Acreditation no. 2012-ES-106). Agreement between the City of Alzira, the business association of Alzira and Caixa Popular to implement the Alzira Card as a payment system for municipal aid and grants. Registered as a Placement Agency no. 10.00000004 by the National Employment system.

2013

Partnership agreement between the Valencian Employment and Training service (SERVEF) and the City Council of Alzira to install the Autoserrvef. . Cooperation agreement between the Ministry of Economy, Industry and commerce and the City Council of Alzira to implement the methology to reduce the environmental impact of SME's developed under the Life + Green commerce. Cooperation agreement between theGeneralitat Valenciana and the city of Alzira to manage and perform certain labour services within the jurisdiction of the Government. SMAC (Merdiation, Arbitration and Conciliation service) Organization stamp within the Employment and Young Entrepreneurship Strategy (EEEJ) by the Ministry of employment and social Security. Cooperation agreement between the City Council of Alzira and Caixa Popular to support entrepreneurial projects and the self-employed.

Collaborations

Follow us Quality information is one of IDEA's premises. Our intention is to keep users informed about the actions taking place in the agency through different media, both digital and printed. We understand that using appropriate information sources we improve service quiality and we can make a difference. In addition to spreading information around the main social media (Facebook, Twitter or Linkedin) and delivery platforms such as YouTube, Flickr and Slideshare; at IDEA we have our own space at Alzira Radio, the local radio station called "Labour agenda" it airs every Thursday at 11:30. IDEA launched its corporate website in 2006, www.idea-alzira.com, and also has different websites for specific information such as the Mentoring classroom at Alzira or the Shopkeeper Alzira Portal. The agency was a pioneer launching it's own mobile application and it periodically sends newsletters to report the news regarding IDEA and the AFIC agency.

3.081 fans

16,5%

625 followers

101,6%

653 contacts

213,9%

immediacy quality innovation simplicity utility proximity visibility

SĂguenos

Press

notices

Ronda d'Algemes铆, 4 路 46600 Alzira t 962 455 101 路 f 962 455 390 www.idea-alzira.com adl@idea-alzira.com

2013 results report IDEA 路

City council of Alzira Initiative for the Economic Development of Alzira www.idea-alzira.com Ronda d'Algemesi, 4 路 Alzira 路 Valencia