ICA ANNUAL CONVENTION
ANNUAL CONVENTION & Trade Show EVENT RECAP
Producers hear from experts, get updates on animal health, technology, politics and marketing CONTRIBUTORS: Zane Barckholtz, College of Southern Idaho Anna DeVries, University of Idaho Lauren DeVries, University of Idaho Melissa Hardy, College of Southern Idaho Regann Skinner, University of Idaho Shalani Wilcox, College of Southern Idaho
www.idahocattle.org
After the pandemic forced a virtual gathering in 2020, ICA members were excited to reconvene for the 2021 annual convention in person in Sun Valley last month to discuss multiple topics and explore ways to move the association forward in support of our industry. Members were joined by interns from the University of Idaho and the College of Southern Idaho, who assisted with operations and provided recaps of sessions. Shawn Williams, cowboy poet and star of Pearl Snap Fever online, opened the event with a selection of humorous
poems and tales for attendees. As a “highly trained cowboy fashion reporter,” Williams shared thoughts on the fashion at the convention halls as well as his insights into the backbone of any Western ensemble: the pearl snap shirt.
GENERAL SESSION: THE BEEF INDUSTRY & SUSTAINABILITY
Ethan Lane of the National Cattlemen’s Beef Association moderated a panel titled “America the Beautiful,” CONTINUED, PAGE 30
IDAHO CATTLE ASSOCIATION 29
