IDAHO BEEF COUNCIL
ICA ARCHIVE
Consumers want to know how Idaho beef is raised, so let’s tell them It’s vital to let state residents know about safety, sustainability and preservation when it comes to cattle ranching By the Idaho Beef Council The Idaho Beef Council serves as the marketing arm for the Idaho beef industry, and it relies on market research data to make sure that the messaging delivered to consumers addresses the things they care about most, and speaks to areas where they may lack knowledge or understanding about beef or the beef production process. Insights gathered through the August 2021 National Cattlemen’s Beef Association Consumer Dashboard Survey tell us that beef consumption in Idaho is similar to the rest of the U.S., www.idahocattle.org
WHAT CONSUMERS THINK ABOUT THE BEEF INDUSTRY
SOURCE: SAMPLIFY STATE DASHBOARD AUGUST 2021; TOTAL U.S. N=1000; IDAHO N = 151
with 70% of Idaho consumers claiming to eat beef weekly, compared to 76% nationally. These results are positive, and we want to keep them that way. So keeping a pulse on the top concerns related to beef and beef production is paramount. Census data show that Idaho’s 17.3%
population growth in the past 10 years made it the No. 2 fastest-growing state, behind Utah (18.4%). The data also tell us that the majority are coming from larger urban areas such as Seattle and Portland, and 26.3% are coming from CONTINUED, PAGE 16 IDAHO CATTLE ASSOCIATION 15
