ICRISAT
Happenings Newsletter
28 November 2014 No. 1651
Photos: ICRISAT
Foods like millets are critical for addressing malnutrition, as well as for their strong resilience to dry and hot climates and small water footprint.
Changing the perception of millets – strategizing for promoting Smart Foods
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trategies to capitalize on existing networks and initiatives, and brainstorming ‘game changers’ to alter the image of millets was the main focus of discussion at the recently held Smart Foods workshop. The overall aim was to develop approaches to bring more attention to Smart Foods – foods like millets that are highly nutritious as well as being good for the environment and important for overcoming food insecurity. Research for development (R4D) funding for millets is extremely low compared to other crops and is primarily directed towards developing the supply system. The funding available for supporting initiatives to create a demand-side pull is meagre. Given this background, workshop participants focused on how to raise awareness as well as build a new image for millets as a modern exciting food.
Communications and product development are key components to achieve this. Communications specialists from across seven African countries and India along with a wide spectrum of participants from government, NGOs, foundations, universities and research organizations worked together over five days to tackle these challenges. They identified communication channels and initiatives that already existed in their organizations that could be tapped into at minimal cost. This ranged from, for example, training courses, social media, farmer field days, radio shows and newsletters. New initiatives were also brainstormed that could be a game changer for the industry. ICRISAT Director General Dr William Dar addressed the participants stressing the importance of Smart to page 2 ...4