2022 HNA Exhibitor Marketing Kit

2022 O C T O B E R 1 9  2 1 EXHIBITOR MARKETING KIT

Exhibitor Marketing Maximize your ROI by planning and publicizing your participation in Hardscape North America ­­– before, during and after the event! This kit is packed with oportunities to help you gain visibility and have a successful tradeshow experience.

Please share it with your advertising or public relations department or agency.

Free Promotional Opportunities.............................................................................. 3 Paid Promotional Opportunities............................................................................... 4 Sponsorship Opportunities...................................................................................... 5 Forms – Deadlines...............................................................................................11 VIP Guest Invites.............................................................................................. 12 Lead Retrieval Products & Order Form............................................................. 13 Press Conference Registration........................................................................ 16 Prize Drawings.................................................................................................. 17 Show Directory Advertising Form .................................................................... 18 Hardscape Magazine Product Showcase......................................................... 20 Landscape Management Magazine Product Showcase................................... 21 Editorial & Advertising Contacts....................................................................... 22

FOLLOW US ONLINE www.facebook.com/ HardscapeNorthAmerica @HardscapeNA linkedin.com/company/ hardscape-north-america hardscapena #HardscapeNA www.HardscapeNA.com

SHOW CONTACTS For information about HNA, please contact: Bob Yoffe, Show Director 781-639-5200 Bob@YoffeExpo.com Cheryl Kessler, Sales Manager 781-639-5202 Cheryl@YoffeExpo.com Amy Perkins, Show Communications/Media 502-645-4188 Press@HardscapeNA.com

Free Promotional Opportunities PROMOTE YOUR EXHIBIT AND GAIN VISIBILITY WITH THESE FREE TOOLS!

Registration discount for your customers

See page 12 for details about VIP Guest Invites, an easy-to-use platform you can use to invite your customers to register for the show at a 50% savings. Share the discount via your website, emails and social media.

Listings in show directory & new HNA mobile app

Maximize your visibility by adding product categories, your website URL and other contact information. There are also opportunities to upgrade your listing to include show specials, press releases, videos and more.

Leverage the media

Use the list of industry media in this kit to send press releases about new products and invitations to your booth. In addition, email your press materials to press@HardscapeNA.com so we can share them with media who are registered for the show. Zip your files into one folder and save as "CompanyName_Booth#" before sending.

At the show, deliver your materials to the Press Center, located in the South Wing Conference Center, Room B109.

Interact on social media by using #HardscapeNA

Connect with the people who are using our hashtag and integrate it into your posts. Be an active participant in conversations about the show.

Utilize our digital assets

Promote your HNA participation in emails, on your web site, social media and other customer communications. Downloadable brochures, logos and news releases are available at www.hardscapena.com/news.

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Paid Promotional Opportunities AFFORDABLE TOOLS TO ENHANCE YOUR EXHIBIT EXPERIENCE

Lead Retrieval

Exhibiting at HNA is an excellent opportunity to meet, interact and capture qualified leads. Use the form on page 13 to rent Lead Retrieval equipment to make follow up easy when you return to your office.

Sponsorship Opportunities

HNA offers an array of sponsorship opportunities at varying price points that will put your company in the spotlight before and during the show. See page 5.

Press Conferences

Get the media buzzing about your company and increase your visibility beyond the tradeshow floor. Use the form on page 16 to reserve your press conference time ASAP! Space is limited and the prime time slots will quickly be reserved.

Push Notifications

Reach our audience and drive traffic to your booth with push notifications in our new mobile app. Alert buyers to your show specials, new products and more. We're limiting push notifications to three per day. See page 6 for details about how to reserve yours.

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METALLIC SPONSORSHIPS $10,000

$5,000

$2,500

Platinum

Gold

Silver

PROMOTIONAL ITEMS Company recognition in the attendee brochures (53,000), onsite program (1,500), e-newsletters (10), attendee e-blasts (25), and Attendee Tri-Fold Mailings (33,000). Platinum Sponsors also receive a brief company description in the show directory (10,000 printed).

Company Logo

Company Logo

Company Name

HNA WEBSITE Included on HNA home page with link.

Company Logo

Company Logo

Company Name

PRINT ADS Company recognition in HNA full-page ads promoting the trade show.

Company Logo

Company Name

Company Logo

Company Logo

SPONSOR BENEFITS

MEDIA COVERAGE Included in all HNA press releases after March 1 or once confirmed.

SIGNAGE Prominent signage located throughout the pre-function area recognizing company as sponsor. Signage provided by HNA. HNA SHOW ENTRANCE UNIT Logo recognition on entrance signs.

HNA HIGHLIGHTS Recognized in post-show highlights email to attendees

Company Name

NON-METALLIC SPONSORSHIPS The traditional marketing opportunities found at Hardscape North America are listed below. Only metallic sponsors or companies exhibiting at Hardscape North America are eligible to purchase a non-metallic sponsorship. All current non-metallic sponsors will be given first right of refusal for the next Hardscape North America. Non-metallic sponsors will be recognized in the Show Directory, on the website and on appropriate show signage. Applications will be accepted on a first-come, first-served basis and invoiced within five working days. 50% payment is expected within 30 days of the date on the invoice with balance due July 1, 2022. All items must be approved by Show Management.

BUILD YOUR OWN SPONSORSHIP

Don’t see something that fits your needs or a sponsorship that you do at other shows often? Give us a call and we’d be happy to discuss creating a personalized sponsorship for your company! (888) 580-9960

$750 - $3,500 ENHANCED eBOOTH PACKAGES > Ability to add your logo on the show

floor plan (both mobile app and website)

> Expand your exhibitor listing with videos, product info, and more

> Increase traffic to your booth by

highlighting your booth space on the show floor interactive maps

$1,000 ICPI PRE-SHOW INSTALLER COURSES > Put your Company Message in front of Hardscape Contractors as they complete their 1-2 day installation course at the Hyatt Regency > Company representative to introduce course speaker on day 1 > Company Branded “Sponsored by” Sticker to be placed on course manual for all students of that course > Up to 5 sponsoring Companies > Sponsoring Company responsible for production cost and shipping of branded stickers. > (Item also included as part of the Education Sponsorship)

2022 HNA SPONSORSHIP OPPORTUNITIES 5

3

NEW!

HNA MOBILE EVENT APP FOR 2022 ACT NOW! SECURE YOUR SPONSORSHIP OF THE NEW HNA MOBILE APP FOR 2022

TITLE APP SPONSORSHIP

DIAMOND APP SPONSORSHIP

Sponsor Logo: Splash Page, App Ads in Direct Mail brochures, Multiple Eblasts, On-Site App Promotion and Show Directory.

Sponsor logo in custom sponsor profile Press Release: Title Sponsorship recognition in the App announcement Push Notifications to Attendees: One sent a week before Hardscape North America and another sent on Thursday during the show Rotating Banner Ad: At the bottom of the Navigation Menu.

Rotates with other Diamond Sponsor(s)

Sponsor Logo: Sponsor Profile Page, On-Site App Promotion Press Release: Title Sponsorship recognition in the App announcement Push Notifications to Attendees: One sent a week before Hardscape North America and another sent on Thursday during the show Rotating Banner Ad: At the bottom of the Navigation Menu.

Rotates with other Diamond Sponsor(s) and Title App Sponsor AVAILABLE TO FIVE COMPANIES

HNA

AVAILABLE TO ONLY ONE COMPANY

TITLE SPONSOR

$5,000

DIAMOND SPONSOR

$2,000

HNA TITLE SPONSOR

2

$5,000

MOBILE PUSH NOTIFICATIONS TO ATTENDEES > Reach our audience with app push notifications. This opt-in service keeps our attendees socially involved, even when they don’t have the mobile event app open. Alert buyers to your show specials, new products and more. A great way to drive traffic to your booth.

We’re limiting them to three per day, so act now!

$850 per notification. Choose your day and time.

WEDNESDAY

12:00 PM

2:00 PM

4:00 PM

THURSDAY

10:00 AM

12:00 PM

2:00 PM

FRIDAY

9:30 AM

11:30 PM

1:00 PM

SAVE $200 AND PURCHASE TWO TIMES FOR $1,500.

2022 HNA SPONSORSHIP OPPORTUNITIES

6

NON-METALLIC SPONSORSHIPS $1,500

$1,500 HNA AWARDS

HNA INFORMATION KIOSKS

> Company logo on all HNA Awards

> Company logo featured on header of

the Information Kiosk located in the North Wing Lobby > Company logo on the colorful show floor maps distributed by the kiosk attendants (highlighting sponsors booth location) > Company recognized where attendees go to ask their questions on the show > Sponsor all 3 kiosks and save!

e-blasts, direct mail pieces, website, presentation onsite, press releases and Hardscape Project Award winners’ web page > Company Logo on all onsite HNA Awards Signage > Company representative opportunity to briefly speak at Awards presentation

$1,500

$1,600 HNA COLUMN BANNERS

INSTALLER CHAMPIONSHIP EVENT SPONSORSHIP

> Increase your visibility on the HNA

Not ready to sponsor a team, but want to show your support of the competition?

Sponsor the Installer Championship Event and receive the following recognition:

show floor

> (1) single-sided vertical column banner (up to 3’x15’)

> Feature your Company logo and

> Sponsor Collage in Leader board Video > Logo included on Championship Area signs > Logo Recognition in Equip EXPO show

message to all show attendees

> Sign up early and get your choice of the best location

directory, event e-blasts and championship website > Recognition during the Awards Ceremony

> Banner artwork and production cost are

the responsibility of the sponsoring company. Banner rigging handled by Show Management.

$2,000

$2,000 HARDSCAPE NOW BANNER(S)

NORTH WING LOBBY BANNER(S)

> Hang your company 4’x10’ banner(s)

> One (1) Single-sided 5’x15’ banner

that hangs in the North Wing Lobby near the HNA Registration Desk. > Have your company recognized at the first place all show attendees go > A maximum of six positions are available in the lobby area. 5’ x 15’ banner(s) are provided by the sponsoring company at their cost with the approval of artwork by Show Management. Rigging of Signs will be handled by Show Management.

inside and around the Hardscape Now Presentation Screen > Visibility to over 1,000 Hardscape Now session attendees over the course of two days > Company Logo and booth number(s) listed on initial and final sponsor slide of each of the six (6) session presentations > Sponsor representative to be recognized during demonstration and introduce demonstration speaker/presenter > A maximum of six positions are available in the Hardscape Now area. Banners are provided by the sponsoring company at their cost with the approval of artwork by Show Management. Rigging of Signs will be handled by Show Management.

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2022 HNA SPONSORSHIP OPPORTUNITIES 7

NON-METALLIC SPONSORSHIPS $2,500

$2,500 DEALER EDUCATION

ATTENDEE BROCHURE AD

> Logo recognition in all Dealer direct mail,

> Included in 55,000 brochures > 14,500 Hardscape Magazine inserts > 1 Full page ad (6”x10”) > 2 Ads available

e-blasts, website, presentations and marketing materials > Two complimentary VIP Passes ($458 Value) > Sponsor representative has the opportunity to introduce dealer-focused education session speaker(s). > Sponsors given option to provide company branded item to distribute during dealerfocused sessions (pads of paper, pens, etc.)

$3,000

$3,000 HNA LANYARDS

> Exclusive Opportunity! > Design your company branded lanyards

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which will be given to all HNA attendees and exhibitors > Lanyards made available to all show attendees and exhibitors entering through the North Wing Lobby entrances > Lanyards will be purchased and provided by the Sponsoring company

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> Exclusive Opportunity! > Showcase your Company logo on all HNA attendee badges

$3,500

$3,750 SHOW BAGS

INSTALLER CHAMPIONSHIP TEAM

> Exclusive Opportunity! > Design company branded show bags

> Sponsor a team to compete in the

to be distributed to all HNA show attendees in the registration area of the North Wing Lobby > Company name listed in onsite program as sponsor > Show bags to be purchased and provided by the sponsoring company.

National Installer Championship Competition Event at HNA. See page 6 for further details.

$5,000 NEW!

IL LE

$10,000 HNA AISLE SIGNS

HNA ADVERTISING BUNDLE

> Exclusive Opportunity! > Brand all 8 hanging

> ½ page ad in Attendee Brochure > ¼ page ad in Dealer Direct Mail Piece > One (1) Mobile app push notification (select from available pre-selected times during show hours) > 3 Advertising Opportunities ($1,000 bundled cost savings)

HNA EDUCATION BUNDLE

> Onsite KEC and Hyatt signage for all HNA Education programs: > Hyatt Pre-Show Installer Courses > KEC Education Sessions > KEC - Hardscape Workshops > KEC Hardscape House - Hardscape Now Demos > Sponsors will have the opportunity to introduce speakers and will

aisle signs located in the HNA show floor area > Company logo displayed to all attendees looking at aisle signage to locate exhibitor’s booths > Signage and rigging of signs will be handled

by Show Management

receive pre-show and onsite recognition via multiple marketing platforms including print and digital for all above education.

2022 HNA SPONSORSHIP OPPORTUNITIES 8

5

INSTALLER CHAMPIONSHIP SPONSORSHIP OPPORTUNITIES

ACT NOW!

SECURE YOUR INSTALLER CHAMPIONSHIP SPONSORSHIP

The HNA National Installer Championship Competition is one of the most energized and well-attended events taking place during show hours! Teams from all over North America compete against each other and the clock to determine who will be named the National Champion.

HNA Installer Championship Sponsorship Team

Event

Sponsorship Amount

$3,750

$1,500

HNA Installer Championship Sponsor Recognition

Team

Event

3 Trade Show Registration Passes Hotel Accommodations at downtown Louisville Hotel (6 nights)

Sponsor representative able to give brief announcement during competition

3

Contribution to Cash Prize Package

Prominent inclusion in leaderboard video

3

Ability to outfit sponsored team in desired branded competition clothing

Sponsor collage in leaderboard video Installer championship area signs Equip Expo show directory Recognition in e-blasts and website Recognition of sponsors during the awards ceremony

6

TEAM SPONSORSHIP INCLUDES: Team Competition Registration

Logo

3

Logo

3

Logo

3

Logo

3

Logo

3

Logo

Note: Transportation costs and logistics to and from Louisville for the team to be handled by the sponsoring company separately.

3

Logo

3

Logo

12 Team spots are available. Each team must have a sponsor to compete at the National Championship Event. If you need help finding a sponsor, or locating a team, please contact info@hardscapena.com.

3

Logo

3

Logo

3

2022 HNA SPONSORSHIP OPPORTUNITIES 9

HNA SPONSORSHIP FORM 1 Select your sponsorship: METALLIC SPONSORSHIPS

2 Fill in your company information below:

Platinum Sponsor | $10,000 Gold Sponsor | $5,000 Silver Sponsor | 2,500

NON-METALLIC SPONSORSHIPS Build Your Own Enhanced eBooth Packages | $750 - $3,500 ICPI Pre-show Courses | $1,000 Course(s) Selected ________ HNA Awards | $1,500 Installer Championship Event | $1,500 Information Kiosk(s) | $1,500 -$4,000 # of Kiosk(s): _______ HNA Column Banner(s) | $1,600 per banner

Name Company Phone Fax Email Contact Cell Signature Date

# of Banners: ________ Lobby A Banner(s) | $2,000 per banner # of Banners: ________ Hardscape Now Banner(s) | $2,000 per banner # of Banners: ________ HNA Mobile Event App Title Sponsorship $5,000 Diamond Sponsor $2,000

3 Submit your form: Fax:

781-639-2477

Email: Cheryl@yoffeexpo.com Mail:

Dealer Education | $2,500 Attendee Brochure Ad | $2,500

Yoffe Exposition Services LLC PO Box 719 Marblehead, MA 01945

Exclusive HNA Attendee Badges | $3,000 Exclusive HNA Lanyards | $3,000 Exclusive Show Bags | $3,500 New! Installer Championship Team Sponsorship | $3,750 HNA Advertising Bundle | $5,000 HNA Education Bundle | $5,000

4 Payment: Once Confirmed, you will be invoiced for 50% of the selected sponsorship which is due 30 days after the invoice date.

The remaining 50% is due July 1, 2022.

Exclusive HNA Aisle Signs | $10,000

2022 HNA SPONSORSHIP OPPORTUNITIES 10

7

Order Forms & Deadlines

VIP Guest Invites ...........................................................................................ASAP Lead Retrieval Products & Order Form........................................August 19/Sept 5 Press Conference Registration ............................................................... August 26 Prize Drawings ........................................................................................ August 31 Show Directory Advertising Form............................................................ August 31 Magazine Showcases Hardscape Magazine Product Showcase .....................................................June 3 Landscape Management Product Showcase ......................................... August 31

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Increase Your Booth Traffic!

INVITE YOUR CUSTOMERS AND PROSPECTS TO JOIN YOU AT HARDSCAPE NORTH AMERICA WITH 50% OFF TRADESHOW ADMISSION! VIP Guest Invites provides you with all of the marketing tools needed to effectively promote your presence at HNA. This is a great way to ensure you connect with as many of your key industry contacts as possible.

Plus, it’s 100% complimentary!

1

2

3

Banner Graphics

Email & Landing Page

Social Media

Already Customized

Ready-to-Send HTML

Sharing Tools

Use your customized "See us at HNA" banner graphics on your web site, emails, email signatures, and anywhere else your customers will be looking between now and the show.

We have already customized a ready-to-broadcast HTML email invite for every exhibitor. Simply copy & paste the code into any Email Service Provider, test and send. It’s as easy as that!

Your VIP Guest Invites dashboard has automated social media sharing tools for LinkedIn, Facebook and Twitter.

These are great ways to promote your presence at

You may also use the link provided as a Landing Page to direct customers to, from anywhere you wish.

HNA with all of the customers and prospects your company is already communicating with on a daily basis.

Social media is a great place to post your “Come see us at HNA” message to share your exclusive promo code with all of your contacts and followers!

How to get started!

Need assistance?

Simply visit your VIP Guest Invites online dashboard to review, download and use your customized marketing materials.

Please contact us via email anytime:

If you would like your dashboard link resent to you, please email us at: support@vipguestinvites.com. 12

Or by phone 10 AM - 6 PM EDT at:

support@vipguestinvites.com 800-211-6570

Lead Management Products Catalog 2022 Hardscape North America

Show Code: HNA22

Early Bird Pricing Ends: 8/19/22 Advanced Pricing Ends: 9/5/22 Order Online: compusystems.com/order

The Easy Way to Collect Leads and Boost ROI CompuLEAD® is the most powerful way to capture sales leads on the trade show floor using your own smartphone or a rented tablet. With six distinct tools to help warm up your sales calls and boost ROI, it’s a marketing plan in an app!

6 Tools in 1 Collect leads on and off the show floor Create action codes or survey questions to qualify leads Score leads to identify your hottest prospects Send targeted content to educate and inform prospects Access leads any time Transfer leads to your CRM for quick lead follow-up

Give attendees Safest peace of mind Option! by using our new CompuLEAD Kiosk – the self-serve option for attendees to scan their own badges and request your content!

“With its ease of use, CompuLEAD was a huge reason for our success at the Western Food Show. We’re so happy we utilized CompuLEAD, and we plan to use it again and again.”

– Matt Flemister COO, Blockchain Hacienda Inc.

Questions?

Domestic (toll-free): +1.866.600.5323 International: +1.708.786.5565 Email: exhibitor-support@csireg.com

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Lead Management Products Catalog 2022 Hardscape North America

Show Code: HNA22

Early Bird Pricing Ends: 8/19/22 Advanced Pricing Ends: 9/5/22 Order Online: compusystems.com/order

Lead Collection Options A-la-Carte CompuLEAD® App (use your own device)

• Download our app to your smart phone or tablet • Capture leads at your booth, networking dinner, or anywhere else • Quickly qualify leads for fast follow-up

CompuLEAD® Tablet • Rent an Android tablet with the app pre-loaded • Capture leads at your booth, networking dinner, or anywhere else • Quickly qualify leads for fast follow-up • Wireless printer available (Add-on option)

Packages CompuLEAD® App Package (use your own devices) • Download our app to 3 of your own smart phones or tablets to capture more leads simultaneously • Qualify top prospects with custom qualifiers and surveys • Send prospects up to 5 video links & 15 PDFs (up to 5 MB each) for quick email follow-up

CompuLEAD® Tablet Package

• Qualify top prospects with custom qualifiers and surveys • Send prospects up to 5 video links & 15 PDFs for quick email follow-up • Wireless printer – pairs to one device/app at a time • Delivery, set up, and in-booth training

CompuLEAD® Kiosk Package • Kiosk stand, HD touchscreen tablet, kiosk software, integrated barcode scanner, and internet service • Custom survey questions and digital content delivery system – leave your hard copies at the office • Delivery, set up, training, and pickup • Dimensions: Kiosk: 4 ft. tall; Base: 22 in. long; Touchscreen tablet: 15 in. x 10 in. with 15 in. in viewable screen

NEW

atEvent® Premium Package (use your own device) • Download our app to 3 of your own smart phones or tablets • Scan business cards or badges—or enter a code for fast, contactless capture • Capture important context with customizable qualifiers and follow-up actions • Follow up faster with marketing automation and CRM integration • Gain actionable event analytics in-app, in-portal, and by email post-event • Capture marketing consent to comply with CCPA and GDPR

Questions?

Domestic (toll-free): +1.866.600.5323 International: +1.708.786.5565 Email: exhibitor-support@csireg.com

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Lead Management Pricing Sheet

2022 Hardscape North America

Show Code: HNA22

Early Bird Pricing Ends: 8/19/22 Advanced Pricing Ends: 9/5/22 Order Online: compusystems.com/order 8/19/22 EARLY BIRD

9/5/22 ADVANCED

STANDARD

$375

$425

$495

$140

$140

$140

$500

$540

$590

$570

$605

$640

$140

$140

$140

CompuLEAD Tablet (114) • Qualify top prospects with custom qualifiers and surveys • Send prospects up to 5 video links & 15 PDFs for quick email follow-up • Identify top prospects with custom qualifiers and surveys (up to 99 qualifiers & 10 survey questions) • Wireless printer – pairs to 1 device/app at a time • Delivery, setup and in-booth training

$825

$890

$965

CompuLEAD Kiosk (175A) • Kiosk stand, HD touchscreen tablet, kiosk software, integrated barcode scanner, and internet service • Custom survey questions and digital content delivery system – leave your hard copies at the office • Delivery, set up, training, and pickup • Dimensions: Kiosk: 4 ft. tall; Base: 22 in. long; Touchscreen tablet: 15 in. X 10 in. with 15 in. viewable screen

$995

$995

$995

atEvent 3 User Activations (194) • Capture detailed prospect information • Marketing automation (Eloqua, Marketo, Hubspot, Pardot) or CRM (Salesforce.com) integration • Event intelligence and sales insights

$995

$995

$995

$140

$140

$140

Wireless Printer For App (287A) – Only pairs to 1 device/app at a time

$120

$135

$150

Wireless Printer For Tablet (187A) – Only pairs to 1 device/app at a time

$120

$135

$150

Setup and In-Booth Training For App (108)

$120

$135

$150

Delivery, Setup and In-Booth Training For Tablet (08)

$120

$135

$150

Lead Retrieval Product Pick-up For Tablet (09)

$80

$80

$80

Custom Qualifiers and Survey Questions (05A)

$90

$90

$90

Literature & Videos (LITE) – Send prospects 5 video links and 15 PDFs (up to 5 MB each) from the app.

$145

$145

$145

Onboard Battery For Kiosk (175B)

$105

$105

$105

$90

$90

$90

A-la-Carte CompuLEAD App 1 User Activation (173A) + Additional User Activations (173B) CompuLEAD Tablet (174A)

Packages CompuLEAD App 3 User Activations (115) • Download app to 3 of your smart phones or tablets to capture leads at your booth or anywhere else • Qualify top prospects with custom qualifiers and surveys • Send prospects up to 5 video links & 15 PDFs for quick email follow-up + Additional User Activations (173B)

+ Additional User Activations (294)

Add-ons

Insurance For Tablet (INS)

Processing Fee = $25

Cancellation/Refund Policy: By completing this lead retrieval order, you agree to be held liable for the safekeeping and return of the lead retrieval device and its accessories. If the device or Bluetooth printer is damaged, lost, or stolen, a replacement fee of $500 per item will be charged. If the power cord is not returned for any device, a $100 replacement fee will be charged. If the device is not returned within one hour after the show floor closes, a $100 late fee will be assessed. All fees will be charged to the credit card used when placing the order. CompuSystems and atEvent are not liable in the event of any hardware or software malfunction, service interruption, or loss of saved leads.

No refunds on the CompuLEAD App once it has been activated. No refunds on all CompuLEAD products within 30 days of the start of the event or after the event begins. Orders canceled before that period are entitled to a full refund less a $100 cancellation fee. If the event dates change, the original event dates will apply to the refund policy.

Questions?

Domestic (toll-free): +1.866.600.5323 International: +1.708.786.5565 Email: exhibitor-support@csireg.com

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PRESS CONFERENCE RESERVATION FORM Wednesday, October 19

Deadline: August 26, 2022 Please email to: cheryl@yoffeexpo.com Questions: 502-536-7050 Each exhibiting company has the opportunity to hold a press conference in Room B110, which is adjacent to the Press Center, or in your indoor or outdoor booth. The fee to reserve a 20-minute press conference (in any location) is $250.

Because we expect high demand, sessions will be limited to 20 minutes. Once confirmed, we will provide payment information.

To avoid time conflicts, the schedule will be coordinated through the Press Office, with only one exhibitor holding a press conference at a time. They will be scheduled on a first-come, first-served basis. Indicate your preferences of time and date by numbering 1, 2 and 3 at the right of the preferred time.

By September 15 confirmations of press conferences and a list of pre-registered press will be emailed to you. In late September, we will send the schedule to the media, but you will also want to issue invitations. It is recommended that you follow up with media a week prior to the show.

Please print all information below.

Exhibiting Company Subject of press conference (Specifics can be added in early September, if necessary)

9:30 - 9:50 am 10:00 - 10:20 am 10:30 - 10:50 am 11:00 - 11:20 am 11:30 - 11:50 am 12:00 - 12:20 pm 12:30 - 12:50 pm 1:00 - 1:20 pm 1:30 - 1:50 pm 2:00 - 2:20 pm 2:30 - 2:50 pm 3:00 - 3:20 pm 3:30 - 3:50 pm 4:00 - 4:20 pm 4:30 - 5:00 pm

Thursday, October 20 9:30 - 9:50 am 10:00 - 10:20 am 10:30 - 10:50 am 11:00 - 11:20 am 11:30 - 11:50 am 12:00 - 12:20 pm 12:30 - 12:50 pm 1:00 - 1:20 pm 1:30 - 1:50 pm 2:00 - 2:20 pm 2:30 - 2:50 pm 3:00 - 3:20 pm 3:30 - 3:50 pm 4:00 - 4:20 pm 4:30 - 5:00 pm

Friday, October 21

Contact Name (for confirmation prior to the show)

9:30 - 9:50 am 10:00 - 10:20 am 10:30 - 10:50 am

Preferred Location

Contact Email Phone (

Room B110 (adjacent to Press Center)

)

Indoor Booth Outdoor Booth

Onsite Contact Name

The $250 fee applies to all locations.

Onsite Mobile Number

Oc tober 19 – 2 1, 2 02 2 | Ken t u cky E x po si t i on Cen ter | L ou i svi l l e, Ken tu cky 16

PRIZE DRAWING INFORMATION FORM Deadline: August 31, 2022 Please email to: cheryl@yoffeexpo.com Questions: 888-580-9960 Give visitors a special reason to seek out your exhibit. Offer a Prize Drawing (valued at $2,000 or more and given away during the show) and, in addition to increased floor traffic, HNA/Equip Exposition will provide you with the following – FREE! 1) Your company will be recognized in an email to attendees.

2) A public announcement (for prize drawings valued at $2,000 or more) will be made to draw attention to your exhibit. This does not include discount offerings or a large number of products equalling $2,000.

3) Winners will be announced by Show Management on social media outlets and in the post-show news release. You are responsible for informing us of the winner.

Maximize your coverage with advance show promotion! Use social media (#HardscapeNA), and send emails to promote your prize drawings and exhibit location. Be sure to tell your customers and clients to visit the HNA website (www.HardscapeNA.com) to register for the show.

Yes, my company will be offering a Prize Drawing valued $2,000 or more.

Date and time of giveaway. (Must be during HNA/Equip 2022) Please provide exact wording (limit 25 words) for your announcement below. Include the company name, booth number and the prize. Sample: XYZ Company, Booth #1111, is giving away a new car. Please stop by the XYZ Company booth to enter.

Please print clearly.

Exhibiting Company

Indoor Booth Number

Contact for info about announcement/giveaway Contact Email

Phone (

)

Address Oc tober 19 –21, 202 2 | Ken tu c ky E x po si t i on Cen te r | L ou i svi l l e, Ken tu c ky 17

2022 Equip Exposition and Hardscape North America

The Official Show Directory makes it easy for your exhibit to stand out from the other 600+ exhibitors.

October 18-21, 2022 Kentucky Exposition Center Louisville, KY

DETAILS Directory Includes

Distribution

• Indoor & demo area maps

• At badge pickup

• Show and event schedule

• Emailed in digital format pre-show to 40,000+ contractors and 10,000+ retailers

• Exhibitor listing and product cross reference • New and featured products

• Many attendees use the directory all year long as an industry guide

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Advertiser Opportunities • Full and ½ Page Advertising (rates on back) • Featured product section, includes a photo or logo and 50-word description for your featured product listing • Premium exhibitor listing with bold blue font

2022 Equip Exposition and Hardscape North America

Company: ____________________________________ Name: ________________________________________

Details

Phone: _______________________________________

Show Dates:

Website: _____________________________________

October 18-21, 2022

Email: ________________________________________

Orders Due:

August 31, 2022 Bill To Address: _______________________________

Materials Due:

September 3, 2022

______________________________________________ Randall-Reilly contact: _________________________

50 word description of your featured product

Signature: ____________________________________

Email product photo and/or logo with a 50 word productdescription to production@totallandscapecare.com

Date: ________________________________________ Terms: Net 30

Advertising Options

Cost before July 31st, 2022

Order by July 31st 2022 & receive a 15% discount 2-Page Spread

16’’ w x 10.75” h + .125” bleed

$5,095.75 net

$5,995 net

Full Page

8’’ w x 10.75’’ h + .125” bleed

$3,055.75 net

$3,595 net

Half Page

7.5’’ w x 5’’ h no bleeds

$2,035.75 net

$2,395 net

Featured Product Section - Advertisers Only For additional information, contact Pete Austin 205-248-1258 paustin@randallreilly.com Tess Miller 614-406-5361 tessmiller@randallreilly.com

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2 HNA Show Issues!

Hardscape Magazine will once again publish 2 HNA issues: our Aug/Sep HNA PreSHOW Issue and Oct/Nov Hardscape North America SHOWCASE.  If you advertise in both issues you receive an HNA package discount for both issues.

The HNA Pre-SHOW Issue:  Will be polybagged with the HNA brochure, and will include all exhibitor advertisers in our HNA Preview section with a FREE Show Ad (3-3/8”w x 21/4”h).  Will be in readers’ hands from early August to early October, great timing for the late October show.  Will have bonus distribution at the show.

The Hardscape North America SHOWCASE: The issue is a combination Show Preview and Product Catalog with bonus distribution at Hardscape North America AND the EQUIP show in addition to Hardscape Magazine’s nationwide distribution. The Product Catalog is organized by product type to make it very shoppable. Products from all advertisers will be included with color photo, text, your phone and website to draw reader response.

Contact us by June 3rd to reserve space. More time for ad materials after that.

Hardscape Magazine

U.S. & Canada 800-785-9782 TomHatlen@HardscapeMagazine.com www.HardscapeMagazine.com

20

October 2022 SHOW ISSUE of Landscape Management

PROFITABLE PRODUCT$ Q+As Buy a Full-Page Display Ad, Get A Profitable Product$ Q+A FREE

WORKHORSE Ground Solutions

Your PROFITABLE PRODUCT$ Q+A will include up to five questions about how your products make landscape companies more profitable:

Q+A

1. How do your products

PROFITABLE PRODUCT$

with

Why do landscaping/lawn care companies need ground protection?

Your customers care about what their property looks like. Otherwise, they wouldn’t be hiring you.

But, your work isn’t easy, and it’s important to you that your customers feel like you left their property better than you found it.

To achieve that, the property needs to be either: • Repaired and restored after work is completed.

• Protected beforehand so that damage is minimized and repair work is unnecessary.

Repair work takes time, and your time is money. Sure, you can bake this cost into your scope of work, but wouldn’t you rather move on to your next job instead?

So, why not impress your customers by protecting their property from the start and focus on doing what you do best? Leave fixing yards to the “other guys.”

Can’t we just use plywood to protect our customers’ yards?

SPONSORED CONTENT

Max Wunderlich VP, Sales and Marketing

save time?

Its main pro? It’s (relatively) cheap. Its cons? It’s cheap. It absorbs water. It gets heavy. It warps. It’s a pain to store, to move around and to transport. It splinters.

It breaks. It must be purchased again. And again. And again.

Depending on your location and your average job, plywood can be a costly long-term option that constantly erodes your profit.

So, while plywood is a step up from fixing properties “as a cost of doing business,” it leaves much to be desired.

2. How do your products save labor?

How can WORKHORSE panels be used to protect the customer’s property and the landscaper’s bottom line?

Our motto is “Stronger. Faster. Done.”

Our lightweight panels allow you to show up, put down a professional product that protects your customer’s property and get to work.

Made of durable HDPE, they are impervious to weather, meaning you can use them through rain, snow and mud. When you purchase our panels, you get a five-year ground

Plywood can serve this purpose, and many companies use it. Like anything, it has pros and cons.

P.O. Box 235, Woodstock, VT - 05091 |

802-432-9084 |

WORKHORSEGS.com |

3. How do your products

protection guarantee; however, customers are still putting their panels to work after 15-plus years of sustained use. Imagine the cost savings as plywood continues to fluctuate and your lawns keep getting torn up.

Unlike larger and heavier 4-footby-8-foot panels, our 4-foot-by-3.5foot panels can be easily handled by one person. They securely connect together without any tools or separate pieces. This translates into labor savings — your time is money.

They interlock when stacked for secure transport — each stack only takes up 14 square feet on your trailer, making logistics simple and easy.

Make the investment today so you don’t have to keep buying cheap alternatives over and over again. It’s simply money down the drain. Get the smarter ground protection.

save materials or fuel?

4. How do your products

help generate additional revenue for landscape companies?

5. In what other ways

do your products make landscape and lawn care companies profitable?

Facebook.com/WORKHORSEGS

GIE+EXPO booth #10171 116

LANDSCAPEMANAGEMENT.NET

|

OCTOBER 2021

Share your PROFITABLE PRODUCT$ Q+A with 70,000+ qualified buyers in the October 2022 HARDSCAPE NORTH AMERICA Show Issue of Landscape Management.

AD CLOSE: Aug. 31 • AD MATERIALS DUE: Sept. 7

Call your LM account manager today to secure your PROFITABLE PRODUCT$ Q+A. Bill Roddy

Group Publisher broddy@northcoastmedia.net 216-706-3758

Craig MacGregor

Associate Publisher cmacgregor@northcoastmedia.net 216-706-3787

Jake Goodman

Western Regional Sales Manager jgoodman@northcoastmedia.net 216-363-7923

21

Dan Hannan

Eastern Regional Sales Manager dhannan@northcoastmedia.net 216-363-7937

Chloe Scoular

Account Manager cscoular@northcoastmedia.net 216-363-7929

Editorial & Advertising Contacts Publication

Editorial Contact

Advertising Contact

Submit your listings using log-in information, which will be provided by Show Management in August.

Pete Austin 205-248-1258 PAustin@RandallReilly.com

David Koenig 714-486-2735 dkoenig@526mediagroup.com

Chuck Casey 714-486-2735 ccasey@526mediagroup.com

Bill McLoughlin 336-605-1029 bmcloughlin@furnituretoday.com

Jennifer Antonosanti jantonosanti@pbmbrands.com

Kathy Wells 205-314-8268 kwells@cahabamedia.com

Van Imbragulio 205-314-8263 vimbragulio@cahabamedia.com

Mike Brezonick 262-754-4100 mbrezonick@dieselpub.com

Alister Williams 843 637 4127 alister.williams@khl.com

Rainer Strnad 49-7243-575-207 r.strnad@daehne.de

Marie-Anne Vonstein 49-5407-816-323 vonstein@daehne.de

Dan Hounsell 414-228-7701 dan.hounsell@tradepress.com

Brian Terry 414-228-7701 brian.terry@tradepress.com

800-309-9193 fg@taunton.com

800-309-8934 fgads@taunton.com

Rick Vandekieft 888-538-5833 rickv@thefocusongroup.com

Rick Vandekieft 888-538-5833 rickv@thefocusongroup.com

Guy Cipriano 216-393-0230 gcipriano@gie.net

Russ Warner 216-393-0293 rwarner@gie.net

Scott Hollister 785-832-4456 shollister@gcsaa.org

Matt Brown 785-841-2240 mbrown@gcsaa.org

Sharon Scott Wilson 931-484-8819 sharon@thetrades.com

Marla Carroll 931-484-8819 marla@thetrades.com

Golfdom

Seth Jones 785-542-2627 sjones@northcoastmedia.net

Craig MacGregor 216-706-3787 cmacgregor@northcoastmedia.net

Green Industry Pros

Sarah Webb swebb@acbusinessmedia.com

Megan Perleberg 920-542-1249 mperleberg@acbusinessmedia.com

Hardscape Magazine

Tom Hatlen 800-785-9782 tomhatlen@hardscapemagazine.com

Tom Hatlen 800-785-9782 tomhatlen@hardscapemagazine.com

Official Show Directory (published by Total Landscape Care) Show Directory Deadline: August 31, 2022 Building Products Digest

Casual Living

Construction Business Owner

Diesel Progress

DIY International

Facility Maintenance Decisions & Facilitiesnet.com

Fine Gardening

The FocusOn Group Publishers of FocusOn Landscapers & FocusOn Equipment Rentals Golf Course Industry

Golf Course Management

Golf Course Trades

22

Editorial & Advertising Contacts as of 2/15/2021

Publication Irrigation & Lighting Official Show Directory (published by Total Landscape Care) Show Directory Deadline: August 31, 2021 Landscape Business Building Products Digest

Casual Living Landscape Architect and Specifier News Concrete Masonry Designs (Nat’l Concrete Masonry Assoc.)

Landscape Management Construction Business Owner

Landscape Trades

Contractors Equipment Directory Lawn & Landscape Magazine

Dealernews Masonry Magazine Diesel Progress Modern Contractor Solutions DIY International New York Landscape Contractor Facility Maintenance Decisions & Facilitiesnet.com OEM Off-Highway Farm Equipment Parks & Rec Business Fine Gardening Patio &The Hearth Products FocusOn GroupReport Publishers of FocusOn Landscapers & FocusOn Equipment Rentals Pavement Maintenance & Reconstruction Golf Course Industry

Plastics News

Editorial Contact

Advertising Contact

Kyle Brown Submit your listings using log-in information, which 330-353-8874 will be provided by Show Management in August. kylebrown@irrigation.org

Tom Schoen Jordan Arsenault 952-905-3214 205-248-1085 tom.schoen@bock-assoc.com JordanArsenault@RandallReilly.com

John Kmitta 763-383-4405 David Koenig jkmitta@epgmediallc.com 714-486-2735 dkoenig@building-products.com Bill McLoughlin 336-605-1033 bmcloughlin@pbmbrands.com Geoerge Schmok

Chris Pelikan (East) 954-964-8676 / cpelikan@epgmediallc.com Chuck Casey Peggy Tupper (Midwest) 714-486-2735 763-383-4429 / ptupper@epgmediallc.com ccasey@building-products.com Leslie Palmer (West) Brocdunn Rush/ lpalmer@epgmediallc.com 763-383-4460 336.605.1050 brush@pbmbrands.com Clint Phipps

714-979-5276 Janis L. Mason gschmok@landscapearchitect.com 847-234-6402

714-979-5276 Janis L. Mason cphipps@landscapearchitect.com 847-234-6402

Seth Jones Kathy Wells 785-542-2627 205-314-8268 sjones@northcoastmedia.net kwells@cahabamedia.com

Bill Roddy Van Imbragulio broddy@northcoastmedia.net 866-351-5653 216-706-3758 vimbragulio@cahabamedia.com

OnlineBarber News: Elizabeth Manning Scott emanning@cahabamedia.com 905-875-1805 sbarber@landscapeontario.com

Scott Barber 905-875-1805 sbarber@landscapeontario.com

Heidi Gorman Brian Horn 800-622-8836 216-393-0250 heidi@fivestarpublishing.com bhorn@gie.net

Mary Kapustka Dave Szy / 216-236-5764 / dszy@gie.net 800-622-8836 Brian May / 216-393-0272 / bmay@gie.net maryk@fivestarpublishing.com Danny Walsh / 216-393-0320 / dwalsh@gie.net Tracy Mueller / 216-393-0267 / tmueller@gie.net 949-489-4306

Robin Hartfiel 949-489-4306 Dan Kamys editor@dealernews.com 800.536.2225 Mike Brezonick dkamys@masonrymagazine.com 262-754-4100

sales@dealernews.com Dan Kamys 800.536.2225 Katie Bivens dkamys@masonrymagazine.com 262-754-4140

mbrezonick@dieselpub.com Donna Campbell 205-824-9793 Rainer Strnad donna@mcsmag.com 49-7243-575-207

katie.bivens@khl.com Randy Moon 205-824-9793 André Petras randym@mcsmag.com 49-7243-575-107

r.strnad@daehne.de Jerry Siani 631-734-7359 Dan Hounsell LandscaperPub@optonline.net 414-228-1134

a.petras@daehne.com Jerry Siani 631-734-7359 Brian Terry LandscaperPub@optonline.net 414-228-7701

dan.hounsell@tradepressmedia.com Lori Ditoro 800-538-5544 Dave Kanicki lditoro@acbusinessmedia.com 630-739-0900 ext. 414

brian.terry@tradepress.com Sean Dunphy 800-538-5544 Mark Lessiter sdunphy@ACBusinessMedia.com 800-645-8455 ext. 404

dkanicki@lessitermedia.com Christine Schaffran 866-444-4216 800-309-9193 editor@northstarpubs.com fg@taunton.com

mlessiter@lessitermedia.com Rodney Auth 866-444-4216 800-309-8934 rodney@northstarpubs.com fgads@taunton.com

Carol Daus Rick Vandekieft 310-792-7448 888-538-5833 cdauswrite@socal.rr.com rickv@thefocusongroup.com

Tony Ramos Rick Vandekieft 310-792-7448 888-538-5833 tramos@peninsula-media.com rickv@thefocusongroup.com

Jessica Lombardo Guy Cipriano 920-542-1247 216-393-0230 jlombardo@acbusinessmedia.com gcipriano@gie.net

Amy Russ Schwandt Warner 800-538-5544 216-393-0293 aschwandt@ACBusinessMedia.com rwarner@gie.net

Don Loepp 313-446-6767 dloepp@crain.com

Don Loepp 313-446-6767 dloepp@crain.com

23

Editorial & Advertising Contacts as of 2/15/2021

Publication Pond Trade Official Show Directory (published by Total Landscape Care) Show Directory Deadline: August 31, 2021 Pro Landscaper USA South Building Products Digest Retail Merchandiser Casual Living SAE Truck & Off-Highway Engineering Concrete Masonry Designs (Nat’l Concrete Masonry Assoc.)

Stone Update Construction Business Owner Total Landscape Care

Contractors Equipment Directory Turf

Dealernews Turf & Rec

Diesel Progress Turf's Up Radio

DIY International Waterproof Magazine

Facility Maintenance Decisions & Facilitiesnet.com

Louisville Media

Associated Press

Farm Equipment Business First (Weekly)

Courier-Journal Fine Gardening

Editorial Contact

Advertising Contact

Lora Leeyour Gelles Submit listings using log-in information, which 708-873-1921 will be provided by Show Management in August. loralee@pondtrademag.com

Lora LeeArsenault Gelles Jordan 708-873-1921 205-248-1085 loralee@pondtrademag.com JordanArsenault@RandallReilly.com

Laura Lee 337-852-6318 David Koenig laura.lee@eljays44.com 714-486-2735 dkoenig@building-products.com Libbie Hammond libbie@schofieldpublishing.com Bill McLoughlin 336-605-1033 Ryan Gehm bmcloughlin@pbmbrands.com 724-772-4086 ryan.gehm@sae.org Janis L. Mason 847-234-6402 Emerson Schwartzkopf 760-424-2121 Kathy Wells emerson@stoneupdate.com 205-314-8268 kwells@cahabamedia.com Jeff Crissey Online News: Elizabeth 800-633-5953, Ext. 1730Manning emanning@cahabamedia.com jcrissey@randallreilly.com

Angelique Robb 337-852-6318 Chuck Casey angelique.robb@eljays44.com 714-486-2735 ccasey@building-products.com Alasdair Gamble agamble@schofieldpublishing.com Brocdunn Rush 336.605.1050 Joe Pramberger brush@pbmbrands.com 724-772-4086 joe.prambrger@saemediagroup.com Janis L. Mason 847-234-6402 Emerson Schwartzkopf 760-424-2121 Van Imbragulio emerson@stoneupdate.com 866-351-5653 vimbragulio@cahabamedia.com Jeff Cull (800) 633-5953, ext. 1046 jcull@randallreilly.com

Heidi Gorman Christine Menapace 800-622-8836 732.842.7433 heidi@fivestarpublishing.com cmenapace@groupc.com

MaryUlrich Kapustka Dan 800-622-8836 303-974-0620 maryk@fivestarpublishing.com dulrich@groupc.com

RobinJiggens Hartfiel Mike 949-489-4306 888-599-2228 editor@dealernews.com mjiggens@annexweb.com Mike Brezonick 262-754-4100 Darren Gruner mbrezonick@dieselpub.com 561-247-4485 dgruner@turfsupradio.com Rainer Strnad 49-7243-575-207 Vanessa Salvia r.strnad@daehne.de 877-229-9174 vanessa@waterproofmag.com Dan Hounsell 414-228-1134 dan.hounsell@tradepressmedia.com 502-583-7718 / aplouisville@ap.org

949-489-4306 Rebecca Lewis sales@dealernews.com 888-599-2228 rlewis@annexbusinessmedia.com Katie Bivens 262-754-4140 Darren Gruner katie.bivens@khl.com 561-247-4485 dgruner@turfsupradio.com André Petras 49-7243-575-107 Craig Shorts a.petras@daehne.com 877-229-9174 craig@waterproofmag.com Brian Terry 414-228-7701 brian.terry@tradepress.com

Dave Kanicki Shea Van Hoy Managing editor 630-739-0900 ext. 414 svanhoy@bizjournals.com / 502-498-1961 dkanicki@lessitermedia.com

Mark Lessiter 800-645-8455 ext. 404 mlessiter@lessitermedia.com

Mike Trautmann, news director 800-309-9193 800-309-8934 502-582-4295 / mtrautmann@courier-journal.com fg@taunton.com fgads@taunton.com Scott Utterback, photography 502-582-4623 Rick Vandekieft/ sutterback@courier-journal.com / photo@courier-journal.com Rick Vandekieft

The FocusOn Group Publishers of FocusOn Landscapers & FocusOn 888-538-5833 888-538-5833 The Lane Report Mark Green, Editor Equipment Rentals rickv@thefocusongroup.com rickv@thefocusongroup.com 859-244-3561 / markgreen@lanereport.com Golf Course Industry Guy Cipriano Russ Warner WAVE 3-TV (NBC) Jenelle Schriner, News Director 216-393-0230 216-393-0293 502-585-2201 / jenelle.shriner@wave3.com, newsrelease@wave3.com gcipriano@gie.net rwarner@gie.net WDRB-41 TV (Fox) Jennifer Keeney, News Director 502-585-0811 / news@wdrb.com, jkeeney@wdrb.com WHAS-11 TV (ABC)

Chris Gegg, News Director 502-582-7220 / cgegg@whas11.com, assign@whas11.com

WLKY-32 TV (CBS)

Andrea Stahlman, News Director 502-893-7300 / astahlman@hearst.com, newstips@wlky.com 24