SAMPLE EVENT PACKET prepared for: Kristen Johnson Branded Cities prepared by: Scott Aller Executive Consultant 5280 Live Michael Schenkelberg Executive Consultant 5280 Live May 4th, 2011
CONFIDENTIAL
A 1615 California St. Suite 209, Denver CO 80202
P 970.988.7340
E saller@5280live.net
www.5280live.net
idea
STREET ACTIVATION PERFORMANCES
cost
$ 5,000+
run time
VARIABLE
The street performance program is simple and versatile with the capability of quick implementation and full customization to meet any clients needs. By strategically placing live performances in various locations throughout the venue, we can increase traffic flow, engage patrons and increase the overall aes• the venue. The program has been successfully tested in other markets including the Denver thetic appeal of Performing Arts Complex, Denver Theatre District, 16th Street Mall and Mile High Marketplace where results demonstrated increased stay time, traffic and spending. It’s an interactive way to create tangbile and intangible asstets for your inventory. 5280 Live hires visual and musical artists to perform before, during or after your venue’s event. Acts consist of painters, sculptors, dance groups and musical acts of all sizes and genres. Musical groups can be acoustic or amplified depending on the client’s desires or venue’s regulations. Performances are placed at regular recurring locations inside or outside the venue, or could be mobile if desired. The program costs vary on number of performances, types of performers, whether or not artists are allowed to accept tips, and whether or not a sound system is desired.
goals goals • Enhance the brand experience for patrons • Create tangible and intangible activation assets for your clients. • Increase brand visibility for sponsoring clients and link them to community art and music • Create an artistic and community related milieu • Increase time spent with the brand • Increase traffic flow to desired areas
faq assets SIGNAGE All performances may feature signage by client: “Presented by KEY BANK” STAGE DEVELOPMENT 5280 Live can create stages of any size and production value to help draw attention. Parts of the stage may be sold for logo placement. BRAND AMBASSADORS 5280 Live or the Client could place people at the performance spot to sample or distribute collateral. DOWNLOAD CARDS 5280 Live can license music from the perform ers to distribute to patrons. The cards can be branded with any company and be used to
A PO Box 245 Denver, CO 80201 P 970.988.7340 E info@5280live.net W 5280live.net
idea
RANDOM ACTS OF KINDESS POLICE
cost
$ 6,000+
run time
4 EVENTS
This concept is based on the essence of community support and rewarding people for treating one another with kindness and respect. Any company who wants to merge PR with marketing would have interest in this idea.
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5280 Live will develop promotional cards and a team of individuals to be the “Random Acts of Kindness Police” or the RAK Police. The team will circum navigate your venue looking for unsuspecting individuals who perform an act of kindness for a peer. These acts would include things as simple as holding open a door, picking up a dropped item, helping them up off the ground to more important things such as turning a lost item into the authorities. Each card will have a unique promotional code on the back. Consumers will go to the designated “landing page” and enter their code to redeem their prizes. The software allows for the collection of consumer demographic and contact data. Additionally, the landing page can provide consumers with multitudes of mixed format media and discount offers for long term benefits.
goals goals • Create an incentive program based around good deeds and community support. • Associate a brand with a socially conscious and progressive campaign • Capture consumer information • Develop brand awareness and usage through giveaways and discounts.
faqassets CARD DESIGN Cards are fully customizable and uniquely designed with the option of being die cut. LANDING PAGE WEBSITE Consumers redeem code by visiting a customized landing page which can be fully integrated into the company’s existing platform. (ex: Centurylink.com/kindnessreward) RAK POLICE ATTIRE Each member of the RAK police could wear t-shirts, hats, jackets, etc that is branded with the company’s logo. CONSUMER DATA COLLECTION When consumers redeem their code, the can be asked to enter email address and demographic info.
A PO Box 245 Denver, CO 80201 P 970.988.7340 E info@5280live.net W 5280live.net
idea
cost
$ 2,500
POP UP ART SALON
run time
VARIABLE
Add a little class and elegance to a brand awareness by integrating fine art and music • their marketing inventory. 5280 Live will create a program that matches musical and to visual art around one central theme such as “A Night In NOLA,” where we bring in a sculpture artist from who grew up in New Orleans, a Dixie Land Jazz Band, and offer Cajun drink and food specials. Art can be contracted locally or nationally and can be of several different mediums such as oil, sculpture, or video. Artists will often agree to appear or create art on site - providing patrons an intimate look into the creative process.
assets goals • Connect a brand with local music and art • Develop a potentially recurring event • Offer an educational and culturally significant component to the brand’s marketing • Develop brand awareness through interactive activity
SIGNAGE Brands can be included with all promotional materials. THEME Company may have a say in what the theme of the art is if it’s relative to their brand or company. For example Century Link may want to do an all digital art display since they provide cable, phone and internet service. PRESENTATION The company can include a short presentation or premier/sample new products at the event
A PO Box 245 Denver, CO 80201 P 970.988.7340 E info@5280live.net W 5280live.net
idea
cost
run time
$ 35,000
STREET FESTIVAL •
1 DAY
At a day festival, we are able to capture an audience for several hours at a time and combine entertainment, beverages, and interactive events in a contained area. 5280 Live can create a the programming from top to bottom. With festivals come a multitude of tangible assets and revenue streams through booth sales, admission, food and beverage sales, merchandise sales and naming rights.
goals • Encourage patrons to arrive early to events • Increase merchandise, food, and beverage sales • Create an interactive event that provides the Pepsi Center with more inventory assets for their partners • Develop brand awareness and usage through giveaways and discounts.
faq
assets
NAMING RIGHTS Sell the naming rights of the tent, the stage, the bar etc. BOOTH SPACE EVENT SIGNAGE SAMPLING FOOD AND BEVERAGE EXCLUSIVE RIGHTS PRODUCT PRESENTATIONS CONTESTS AND GIVEAWAYS
A PO Box 245 Denver, CO 80201 P 970.988.7340 E info@5280live.net W 5280live.net
idea
VIDEO PROJECTION MAPPING
cost
$ 70,000
run time
1 Night
If you pay attention to YouTube’s latest viral mega-hits, you have seen video projection mapping in • projection mapping is an exciting new art form that can turn almost any surface into a action. Video dynamic three dimentional video display. Specialized software is used to warp and mask the projected image to make it fit perfectly on irregularly shaped screens. When done right, the end result is a dynamic projection installation that transcends ordinary video projection. 5280 Live works with a national partner who has created successful events in New York City, Los Angeles and across Europe. The possibilities for this programming are endless. Whether it’s created as a 3D promo video for a season kick-off game, a celebration rally in Downtown, pre-game entertainment on the side of the stadium or an unforgetable half time show, this installation is sure to capture the attention of any audience and create national buzz.
goals • Create a visually stimulating activation piece that draws attention to your facility • Associate a brand with a “larger than life” activation • To create a creative and artistic milieu at your client’s venues. • Develop brand awareness and usage through giveaways and discounts.
assets INTRODUCTION VIDEO A commercial or introduction video may be developed and played before the show. VIDEO THEME The overal theme of the 3D video can be centered around a product, service or team. VIRAL CAPABILITIES 5280 Live can hire a film crew to document the event for viral marketing purposes.
A PO Box 245 Denver, CO 80201 P 970.988.7340 E info@5280live.net W 5280live.net
idea
cost
$ 250,000 - $ 300,000
URBAN ZIPLINE
run time
1-2 Weeks
This unique event lets visitors experience the thrill and exhilaration of ziplining in an urban setting. Traditionally done in nature areas, ziplining lets participants glide down a suspended cable mounted between two secured towers (launch tower: 85’ tall & landing tower: 35‘ tall. The program has demonstrated successful results at the 2010 • Winter Olympic Games in Vancouver, and again in San Francisco. Denver would be only the second US city to host such an event. Our success with the Southwest Airlines Ice Rink this past winter demonstrates a demand for a similar summer program. Our zipline partner opened the first North American zipline tour in 2002 and remains the industry leader as the largest company with the most sophisticated engeneering, construction and operational capabilities. 5280 Live will manage the event top to bottom in association with our zipline partner. All operations include security, staffing, construction, licensing & permitting and safety plans. The event provides a unique and interactive way to connect with the residents of Denver. More detailed operation information is available on request.
assets goals goals • Enhance the experience for patrons • Create tangible and intangible activation assets for your clients. • Increase brand visibility for sponsoring clients and link them to an experiential program • Increase time spent around a brand’s advertisement or products • Increase viral marketing capacity for a client • Create a benchmark event that is nationally recognized
SIGNAGE Both towers can be wrapped in banners and logos. ADDITIONAL EVENT PROGRAM faq 5280 Live can help create a day festivals, concert series, movie in the park series, etc. around the zipline area. PRESS This type of project has only been conducted in the US on one occasion in San Francisco, CA. Becuase of the uniqueness of the event, national press can easily be acquired. STAFF ATTIRE Branded uniforms for staff BOOTH SPACE On site booth space for sponsers PHOTO OR VIDEO A company could be hired to record the memories for patrons. The photos could be branded.
A PO Box 245 Denver, CO 80201 P 970.988.7340 E info@5280live.net W 5280live.net