portfolio 2008 - 2011
Scott Aller Executive Consultant and Principle
Michael Schenkelberg Executive Consultant and Principle
ABOUT 5280 Live started in 2008 as company solely focused on helping the City of Denver develop it’s keynote Denver Theatre District. Their responsibilities were to engage patrons of the Denver Performing Arts Center and surrounding businesses to stay longer by providing free street-level art, music, and cultural entertainment. Following the success of that project, 5280 Live expanded into a full time creative vitality consulting firm who provides a wide breadth of municipalities and business organizations with innovative and interactive projects that serve to create brand awareness and stimulate economic growth. Our cultural programming efforts encompass a broad range of regional talent, reflecting the rich heritage within the city and its residents. We take those elements which make a geographic region unique and turn them into marketing and community assets. The diverse spectrum of artistic genres—including musical performances, visual art installations, dance troupe showcases, and more—help to support the economic climate of the region and connect your city’s or company’s brand with culturally relative events that your patrons can interact with and appreciate.
5280 Live are one of the most creative groups of individuals that I've worked with. Each of their project concepts and execution is consistent with the Denver Theatre District's goals and mission. The company has a thorough understanding of city policy, economic development, marketing and cultural entertainment, which makes them a topnotch partner for cities looking to expand their creative sector. As importantly they are true professionals, going above and beyond their engagement parameters on every project. The Denver Theatre District would not be the success that it is without 5280 Live. I would recommend them highly and without qualification. - David Ehrlich marketing director
Denver Theatre District
CREATIVE VITALITY INDEX Current research by economists such as Richard Florida and Western States Arts Federation indicate that a region’s economic health and growth is directly related to the vitality of its creative sector. The Creative Vitality Index™ (CVI) is a quantitative measurement of the economic health of a city’s creative sector. The data measures the per-capita spending in both for- profit and non-profit sectors within a region’s creative industry. A high CVI indicates that a region is more “livable,” thus attracting more talent, start-up busi nesses, investors and tourism. Increasing that CVI is 5280 Live’s mission. We do this by connecting a region’s white collar world, with their no-collar world. 5280 Live has the capacity to bring artists, business people and politicians together to work towards one goal - create a better living environment for all.
DISTRICT DEVELOPMENT The Denver Theatre District (DTD) is a 16 block area in the heart of downtown Denver. It was conceived in early 2008 to add energy and light to the region while supporting public arts initiatives. Acting as a self-funding district that supports art and entertainment via signage revenue, the DTD is a 501c3 operating with a board of directors representing both city and private organizations. 5280 Live is their primary activation partner - responsible for using signage revenue to develop free public entertainment.
Lordz of Finesse perform live breakdancing at the Denver Performing Arts Center
RIGHT Denver country star ANGIE STEVENS plays a solo-acoustic set in the DTD. LEFT Local artist TRACY WEIL and his mom kissing his self-portrait at the DTD Art Salon
PERMANENT STRUCTURES 5280 Live has partnered with an architecture firm to develop the GATEWAY KIOSK structures - a permanent unit that combines elements of art, music, farmers markets, crafts vending and advertising capabilities with practical purposes such as info booths, bus stops and way-finding devices. These structures are created to be finan-
CREATE DENVER’s DIGITAL MEDIA FEST
SOUTHWEST AIRLINES - SOUTHWEST RINK
Administered by The Denver Office of Cultural Affairs, Downtown Denver Partnership and Denver Theatre District - 5280 Live assisted in concept development and execution.
2000+ Denverites pile into the streets between the Ellie Caulkins Opera House and the Denver Convention Center for digital media presentations, music, and entertainment.
Video Map Projection on the Ellie Calukin’s Opera House
Locally developed short films played on the 16’x48’ digital LED Screen in the DTD
5280 Live assisted with the development and programming for the SOUTHWESTRink in Downtown Denver. We developed distinct recurring programs that each would appeal to separate Southwest Airlines Target Markets and fostered partnerships with regional hotels, restaurants and vendors to. 40+ events in 60 days including live music, dance, demonstrations, contests, and sporting events.
"5280 Live's programming abilities open a whole new world of brand engagement opportunity. They're unlike any other production or activation firm because they understand the needs of our business as well as the interests of our target market. They are timely, professional and fun to work with above all!" - Jane Mcatee Director of Community Affairs Southwest Airlines
BRAND ENGAGEMENT YOUR KEYS TO THE CITY A program implemented by the Downtown Denver Partnership that hires local artists to decorate pianos and place them around downtown for the public to play.
CULTURAL DEVELOPMENT Downtown Denver’s Tuba Christmas. 300+ low register brass instruments playing holiday music.
Denver Parade of Lights
Skyline Park Movies Series 5280 Live programs local and regional talent to perform before each show.
MUSIC Denver Business Improvement District’s Retail Week. Live West African Drum and Dance group KISSIDUGU.
ART Denver Theatre District Art Salon. Featuring the screen print art of famed concert poster designer JEFF HAMMILTON.
Denver Employee Appreciation Week. Inter-company ping pong tournaments and free ping pong tables placed throughout Downtown Denver.
ENTERTAINMENT
“I have a hard time thinking of what you could do better. You followed through on everything you said you would do. That does not always happen with others. Thanks for doing a great job. I think you are onto something really wonderful.” - Eric Matelski denver artist
“The event downtown was AMAZING man. I Can’t begin tell you how excited everyone was that was here from out of town. We loved working with you guys, 5280 is top notch! The professionalism of the company made this event flawless.” - Delfino Rodriguez directing manager Lordz of Finesse Break Dance Crew
“Working with 5280 has been really worthwhile. They put us in an area where busking usually isn’t allowed and gave us access to crowd full of music lovers. I can’t wait to work with them again.”
“This, our sixth season of the Skyline Park FREE Summer Concerts, has been – by far – the best season yet. 5280 Live took control of the band selections and they made it seem effortless with results that exceeded expectations every time. From concept to reality, Scott and Michael made me look good while creating a series that will be hard to surpass next year. With their hard work ethic and professionalism, I have no doubt that they will be successful with whatever event is thrown their way”! -John Kerns operations director Downtown Denver Partnership
“The organization 5280 Live is remarkably adaptive to the ideas of entertaining, educating, and involving audiences of variable sizes in multiple types of spaces. In a challenging setting, 5280 Live directed a stage set-up, acoustical system, and lighting for the use of several bands, a musical group, and speakers..” Dana Crawford co-chairman Union Station Advocates
- Steve Varney dever musician
CLIENTS
Michael Schenkelberg (left) and Scott Aller (right) with Colorado Governer John Hickenlooper
DENVER THEATRE DISTRICT DOWNTOWN DENVER PARTNERSHIP DENVER OFFICE OF CULTURAL AFFAIRS SOUTHWEST AIRLINES DENVER INTERNATIONAL AIRPORT PROXY PARTNERS CONCERTS FOR KIDS BIENNIAL OF THE AMERICAS DENVER THEATERS AND ARENAS DENVER ARTS AND VENUES VISIT DENVER MIGHTY 4 BREAKDANCE KUVO - JAZZ CLEAR CHANNEL OUTDOOR PROMENADE SHOPS AT CENTERRA DOWNTOWN DENVER EVENTS
“Art is society’s gift to itself” National Standards For Arts Education
give your patrons a gift
Scott Aller saller@5280live.net 970.988.7340 Michael Schenkelberg mschenkelberg@5280live.net 216.374.5948 1615 California St. Suite 209 Denver, CO 80202