Iconic Magazine - volume 2 by Iconic Publicity - Beauty Magazine

Editor’s Note

It was amazing to see everyone in October for the UK Beauty Awards 2024. We have created a wonderful platform and community with this national awards ceremony, and as always it was such a delight to witness hard-working, talented and successful hair, beauty and aesthetic business owners take the stage to be titled an award-winning business (see all winners on page 31). It was at this event, Iconic Publicity was connected with Ana Kolosowska who has shared her experience and knowledge in RPF

Regenerative skin treatments (page 5) We are very much looking forward to bringing you the next UKBA in 2025 As we enter the final quarter of the year, I wanted to highlight the importance of living in your iconic purpose to reach your highest self (page 24).

By doing that and elevating your personal brand, we understand that dreaded voice can enter your head with doubts, which is why Aimee Jones shares her article on Imposter Syndrome (page 20).

Gem Lyanne Editor-in-Chief

B E A U T Y M A G A Z I N E

Inthisissue

This winter I know we are all craving the sunnier climates and what’s better than a holiday with business and pleasure? See our featured Retreats and don’t forget to mark the dates in your diary Booking yourself on to these type of business investments is crucial to business growth and development. Jessica Marritt tells us how we can master strategic entrepreneurship in the Aesthetics industry (page 15) and Bethany Clayton also shares with us how we can turn followers into customers (page 8).

REVITALIZE NATURALLY

Unlock the Power of PRF Regenerative Treatments for Youthful, Radiant Skin

Regenerative Medicine: The Future of Aesthetic Innovation

Regenerative medicine is reshaping aesthetics by tapping into the body’s ability to repair and rejuvenate itself At the heart of this transformation are treatments like Platelet-Rich Plasma (PRP) and Platelet-Rich Fibrin (PRF). These therapies use a patient’s own blood to stimulate healing, improve skin texture, and restore volume naturally.

Having practiced as an aesthetic practitioner for over 12 years and specializing in regenerative medicine for eight, I’ve seen firsthand the profound impact of these treatments My expertise, grounded in extensive research at the University of Birmingham, where I earned a bachelor’s degree in Aesthetic Medicine, has enabled me to refine cutting-edge techniques. At Star Aesthetics, my clinic in Birmingham, we focus on treatments that deliver natural, effective results tailored to each patient

PRF: A New Frontier in Regenerative Medicine

PRF builds on the foundation of PRP but offers unique advantages Unlike PRP, which uses anticoagulants to prevent clotting, PRF forms a fibrin matrix that gradually releases growth factors, sustaining tissue regeneration over time This makes PRF a powerful tool in both facial rejuvenation and medical healing.

PRF is divided into two key fractions:

1. Injectable PRF (I-PRF): This is the liquid, cellular component rich in platelets, leukocytes, and mesenchymal stem cells. It’s ideal for improving skin texture, reducing wrinkles, and boosting collagen production

2 Structural PRF (S-PRF): This gel-like fraction forms due to the fibrin matrix It provides volumizing and lifting effects, making it an excellent alternative to synthetic fillers S-PRF is particularly effective in treating areas like the under-eyes and nasolabial folds.

As one study highlights, “PRF provides a groundbreaking scaffold that not only accelerates healing but also reshapes the future of nonsurgical tissue regeneration”

Bio-Fillers: Natural Volume Restoratio

Bio-fillers, created by heating PRF to form a gel, are revolutionizing facial rejuvenation Unlike traditional fillers, bio-fillers are biocompatible and stimulate the body’s natural collagen production This dual action results in softer, longer-lasting outcomes with minimal risks.

A recent review demonstrated PRF’s ability to enhance cell proliferation and reduce inflammation, making it highly effective in wound healing and volume restoration In dental applications, PRF has successfully treated periodontal defects, showcasing its versatility

Why Choose Regenerative Medicine?

Regenerative treatments like PRP and PRF offer more than just aesthetic benefits they provide holistic, sustainable solutions. By leveraging the body’s natural healing mechanisms, these therapies reduce the risk of allergic reactions and provide long-term improvements in skin health

As I often say, “The integration of autologous treatments like PRP and PRF into clinical practice represents a paradigm shift transforming cosmetic and medical interventions into holistic therapies rooted in science and sustainability.”

At Star Aesthetics, we combine artistry with evidence-based practices to deliver unparalleled results Whether you’re a practitioner looking to advance your skills or a client seeking natural rejuvenation, regenerative medicine is the future

Ana Kolosowska Founder, Star Aesthetics Birmingham, UK

This cutting-edge treatment offers a natural and highly effective approach to regenerating and restoring skin, hair, and overall tissue health

REJUVENATION

Rebuilding and densifying the skin structure

STIMULATION

Proliferation of new cells on a fibrin scaffold.

PLATELET-RICH FIBRIN (PRF)

A new-generation platelet concentrate in the form of a three-dimensional structure Thanks to this structure, blood platelets are stimulated for an extended period to release growth factors and cytokines. Additionally, they induce the migration of mesenchymal stem cells to the application site

What are the magic ingredients?

SYNERGY OF ACTION OF TWO FIBRIN FRACTIONS

STRUCTURAL FIBRIN (S-PRF)

A temporary scaffold for newly forming skin tissue.

A carrier for stem cells, growth factors, cytokines, and leukocytes.

CELLULAR FIBRIN (I-PRF)

A concentrate of stem cells, growth factors, and leukocytes

Stimulates the process of biological tissue regeneration

ELIXIR OF YOUTH

Blood platelets | Growth factors: PDGF, TGF, EGF, FGF, VEGF | CD34+ Stem Cells | Leukocytes | Fibrin

HOWTO ENGAGEYOUR AUDIENCEAND TURN FOLLOWERS INTO CUSTOMERS

Although there is a lot to be said for followers I agree a huge following can look appealing but unless you are an influencer getting paid to post ads there is no financial gain in having 20k followers I’d rather have 400 followers that are all paying clients than 20k followers and 10 clients It’s not that straight forward and everyone that follows you isn’t necessarily going to book in with you for the services you offer But they follow you right? So, they must be interested in you for some reason.

Tip number one is figure out that reason!

A percentage of your followers will follow you because they already use your services . Others will follow you because they like how you look, or your personality and some will follow you because they are tempted to book with you, but haven’t quite taken the plunge yet. The last section the ones that follow you because they want to book but haven’t yet… they are the ones we want to captivate. We still want to engage with our loyal client base who follow us because they visit us monthly or quarterly! We love them, they are the backbone to our successful businesses, but we want to grow, we want more. Studies show that people will follow you on social media for 9-12 months before they book an appointment. Studies also show that you need to engage or prompt someone 3 times before they will book. So why aren’t we doing this ? That girl that has followed you for a few months, likes all your posts but she isn’t a customer, you’ve never met her.

Message her !

HOW TO ENGAGE YOUR AUDIENCE AND TURN FOLLOWERS INTO CUSTOMERS by

Bethany Clayton

Engage with her get her to trust you

You don’t need to make it personal send her a promotional offer, or a generic sales message that you may send to your regular clients. Open that path of communication and bag those clients. Turn those non-paying followers into paying clients. Consistency, engagement, and personality goes far in this industry. Use yours and watch your business grow.

Found this useful ?

Follow me on social media @theaestheticsroombromsgrove for more and find out information on my upcoming masterclasses all focused on building your beauty business. I can’t wait to meet you.

My go to treatments for the wintermonths...

If you could hear me right now, I am SCREAMING skin boosters at the top of my lungs.

Hydrated skin? Yes.

Looking more youthful? Please Make up goes on like a dream? Sign me up right now!

Whether it’s Profhilo, Jalupro, lumi eyes the list goes on Look after your skin especially in the cold, this is when our skin suffers the most We go from being outside in the freezing cold to going inside where it’s generally warm and our skin doesn’t know whether it’s coming or going

Skin boosters is literally skincare in a syringe

Save your skin, look insane in the winter and book that Profhilo appointment Plus, you will thank me in 10-15 years when you still look 30

I launched The Scrub Club in 2023 as I was sick to death of trying to figure out what outfit to wear to the salon or ordering sets of scrubs that were super uncomfortable, cost a fortune and bobbled after one wash. I honestly felt I may as well flush the £90 I’d just spent down the drain. I designed two styles, and both are available in 3 different colours. When I tell you they wash like a dream and feel like you are wearing pyjamas… I am not lying.

Stocked in size 8-16 you can purchase your new favourite scrubs at www.globalmedisupplies.shop or on Instagram @thescrubclubltd for just £40 a set.

The Scrub Club LTD

The main factors hat affect hair nd scalp health n today’s world

Karley, The Trichologist

Welcome to my column! I’m thrilled and grateful for the chance to share my knowledge and thoughts about scalp health

In today’s busy world, more and more clients are coming into the salon with scalp challenges My mission is to help stylists support their clients through these issues and to make scalp care not just a trend, but a professional salon trait.

With 1 in 3 clients experiencing some kind of hair or scalp challenge, this has become a major area of focus in our industry. As a registered trichologist with 25 years of experience in the hair industry, I’m dedicated to helping salons approach this in the most responsible and professional way.

For this article, I want to focus on some of the main factors that affect hair and scalp health in today’s world:

NUTRITION – BEAUTY BEGINS WITHIN HORMONES

What we put into our bodies shows up in our hair and skin Well-balanced, nutritious diets are essential for hair and scalp health. Gut health is essential for hair health. While nutrients are best absorbed from food, many people turn to supplements unnecessarily, which can actually hinder health if they’re not addressing specific deficiencies. I always recommend that clients get appropriate tests to identify their unique needs. Truly, beauty begins within.

GENETICS

Our genetics shape our hair type, scalp sensitivity, and susceptibility to certain conditions While we can’t change our DNA, understanding family history helps us manage and care for our unique needs more effectively.

Hormonal changes throughout life puberty, pregnancy, and menopause can dramatically impact scalp health. Common effects include hair thinning and shifts in scalp oiliness. Recognising these changes can help guide clients in managing their hair during each stage, and in knowing when to refer them to other specialists for support.

ENVIRONMENT

Daily exposure to pollution, sunlight, and even hard water can stress the scalp Surprisingly, our mobile phones also add to environmental exposure. Pollution, in particular, can clog follicles and leave the scalp feeling sensitive. Incorporating protective products and routines can go a long way in supporting scalp health

STRESS

Stress has an undeniable impact on hair and scalp health High stress levels can lead to hair shedding and aggravate complex scalp conditions Simple stress management practices can make a positive difference. Stress can also affect our daily habits are we eating and sleeping as we normally would when feeling stressed?

PRODUCTS

Many clients unknowingly use products with harsh ingredients like sulphates and synthetic fragrances, which can irritate the scalp Educating clients on professional, scalp-friendly products tailored to their needs can lead to significant improvements. If you’d like more information about specific ingredients, feel free to reach out or I can write another column on this topic!

SLEEP

Quality sleep allows the body to repair and regenerate, including the scalp. Without proper rest, hair growth cycles can be disrupted, leading to dullness and dryness Sleep truly is a beauty essential

As salon professionals, we have a unique opportunity to make scalp care a core part of what we offer

HYDRATION

Hydration isn’t just for skin it’s vital for the scalp too. Dehydration can lead to dryness and itchiness, so drinking plenty of water, especially in dry seasons, supports a well-balanced scalp.

MAKING SCALP CARE A SALON TRAIT

As salon professionals, we have a unique opportunity to make scalp care a core part of what we offer. By educating clients on these factors, we can support their journey to a healthier scalp and more beautiful hair, transforming scalp care from a trend into a professional salon trait.

BOOK A SCALP HEALTH ASSESSMENT

If you are interested in assessing your hair and scalp health, I recommend booking a scalp scan This service includes a professional score analysis and a personalised six-week hair and scalp care cycle, with recommendations tailored specifically for you. This cycle is designed to bring your scalp into optimal health with ongoing, guided support 10% DISCOUNT ON

• Develop & adopt a not giving a fuck mindset and show up as the entrepreneur you know you could be.

• Increase your self-worth, conﬁdence & overcome feelings of imposter syndrome

• Implement proven processes and systems for business growth & understand your numbers

• Create passive income opportunities

• Create viral and scroll stopping content and sustainable social media strategies

• Accelerate your impact, inﬂuence and revenue in 2025

MASTERING STRATEGIC ENTREPRENEURSHIP IN AESTHETICS

Insights from Jessica Marritt, Aesthetic Mentor & Business Strategist

In the intricate world of aesthetic business, a robust general business strategy serves as a blueprint, guiding entrepreneurs through market dynamics, competitor analysis, and customer engagement

Jessica Marritt is an award-winning aesthetic mentor and business strategist with extensive experience in the aesthetics industry Recognised internationally, her clinic has received recent accolades such as ‘International Aesthetics Clinic of the Year 2024’ and ‘Best Aesthetic Treatments & Training Provider –East Midlands 2024 ’

Jessica’s expertise spans guiding business owners through complex challenges, providing strategic insights and practical solutions for sustainable growth.

Her engaging mentoring approach has empowered countless practitioners to build six-figure businesses while maintaining fulfilment and worklife balance

Jessica Marritt's comprehensive mentorship, encapsulated in her Business Mentoring site and online courses, offers a wellorchestrated approach It focuses on developing personalised business plans, understanding international business expansion, and mastering critical interventions like elective and emergency dissolving for fillers.

"Strategy is more than a plan; it's the lifeline of your business," Jessica explains

Her mentorship programs are crafted to enhance operational efficiency and sharpen market positioning They focus on practical strategies like developing a personalised business plan, mastering international expansion, and managing critical business interventions effectively.

Through strategic planning, businesses can anticipate challenges, allocate resources more efficiently, and enhance decision-making processes

For Jessica, strategy is integral to every initiative she undertakes, significantly contributing to her success and the success of those she mentors

The 12-Week Growth Program: A Testament to Strategic Foresight

The 12-Week Growth Program stands as a testament to the transformative power of a comprehensive business strategy This immersive course, designed for aesthetic entrepreneurs, begins by establishing a solid strategic foundation guiding participants to define clear, actionable objectives aligned with their vision for growth and sustainability

Strategic Foundation of the 12-Week Growth Program: At the heart of Jessica's mentoring approach is the belief that a well-articulated business strategy is crucial. The program begins by establishing a solid strategic foundation participants are guided through the process of defining clear, actionable objectives aligned with their vision for growth and sustainability.

Deep Dives into Business Strategy: Each week of the program unfolds a new aspect of business strategy, tailored specifically to the aesthetic industry. Participants learn to analyse market trends, understand client demographics, and optimally position their services Jessica’s curriculum covers essential topics such as competitive analysis, branding, digital marketing, and customer relationship management, all aimed at building a resilient business model

Psychological Selling and Client Engagement:

Understanding the psychological aspects of consumer behaviour is pivotal Jessica incorporates advanced selling techniques that resonate on a psychological level, helping participants craft compelling narratives around their services This not only enhances client engagement but also fosters loyalty and word-of-mouth promotion, which are invaluable in the aesthetics sector

Case Studies and Application: Real-world case studies are integral to the program, offering participants a glimpse into successful strategies and their outcomes These examples not only illustrate theoretical concepts but also provide inspiration and confidence to apply these strategies effectively

Long-term Strategic Planning: The course emphasises the importance of adaptability and foresight in planning Participants are equipped with the skills to anticipate changes in the market, adapt their strategies accordingly, and ensure long-term business growth This proactive approach is essential in maintaining competitiveness and achieving sustained success

Interactive and Supportive Learning Environment: The 12Week Growth Program is delivered in an interactive format, fostering a dynamic learning environment where participants can share experiences, challenges, and insights Jessica’s hands-on approach ensures personalised attention, addressing the unique needs and aspirations of each participant

By the end of the program, participants are not just equipped with theoretical knowledge but are empowered to implement tailored strategies that drive their businesses forward, making Jessica Marritt’s program a pivotal step toward achieving business excellence and personal fulfilment in the aesthetic industry

For those looking to transform their aesthetic ventures through strategic mastery, Jessica Marritt’s 12-Week Growth Program offers the tools, knowledge, and support needed to navigate the complexities of the industry and emerge successful.

Elevating Aesthetic Business Through Unique Coaching and her upcoming

new course:

"Establish Your Aesthetic Business Overseas"

Jessica Marritt's expertise in aesthetic business strategy shines not only through her renowned 12-Week Growth Program but also through a variety of specialised live coaching events tailored to enhance strategic understanding and practical application Each coaching session is designed to address different facets of business acumen in the aesthetic industry

Specialised Coaching Sessions:

Shadow Day VIP Pass: This immersive experience allows participants to shadow Jessica for a day, providing a hands-on perspective on how strategic decisions are implemented in real-time within a successful aesthetic clinic

Guest Speaker Series: Featuring a roster of esteemed industry professionals, this series enriches participants' understanding by introducing diverse strategic insights and success stories from top-tier aesthetic business leaders

Personalised Business Plan Live Event: In this interactive session, Jessica assists participants in developing bespoke business plans, ensuring that strategic elements are perfectly aligned with personal and professional goals.

Additionally, Jessica is set to launch a pivotal new course, "Establish Your Aesthetic Business Overseas," which will guide participants through the intricacies of expanding their aesthetic operations internationally This course will delve into strategic planning, legal considerations, and market entry strategies essential for successful global business ventures

Each of these opportunities is carefully crafted to ensure that participants not only learn effective business strategies but also understand how to apply them to achieve tangible success and market prominence. Through these live events and her upcoming courses, Jessica Marritt continues to demonstrate her commitment to empowering aesthetic practitioners with the knowledge and skills necessary for strategic mastery and international business success

For further exploration of these transformative educational experiences, visit Jessica's coaching sessions and her upcoming courses to understand how they can elevate your business in the aesthetic industry

formore!

The Revive and Thrive retreat is a 2-night journey to recharge, refocus, and reimagine your potential. Surrounded by like-minded professionals, you’ll immerse yourself in a blend of business and mindset coaching, breathwork sessions, and hands-on workshops, all crafted to elevate both your practice and your personal growth.

Gain the tools and confidence to expand your brand in 2025. Enjoy gourmet meals from our private chef and a “Glitz and Glam” dinner that brings a touch of luxury and celebration to your weekend.

Limited spaces are available – book now to unlock your best year yet

Imposter Syndrome

The dreaded voice in your head that creeps up anytime you try to push yourself out of your comfort zone or launch something new.

I am here to tell you a secret WE ALL GET IT

Sorry to be the bearer of bad news, it never goes away.

BUT the beauty of that is realising actually, you're human & you're not alone.

I have experienced imposter syndrome all my life, I used to let it dictate my life, I would struggle to shake it & move on from it. My first ever award ceremony I attended, I was blessed to be in the top 5 after just over a year into my business

The week leading up to the awards I found myself riddled with anxiety, crying, feeling super low & even contemplating not going. If it wasn't for my husband coming with me, I wouldn't have gone It was because a little voice in my head was telling me 'Everyone will look at you and wonder "why is she here?" she doesn't deserve to be here'.

Yet, when I turned up & started chatting to others, I realised most people there felt the exact same as me. Alsono one shouted 'IMPOSTER' across the dancefloor & I had the best time - I didn't win but wow, what a feeling to be there with amazing like minded people

From that moment I realised how much I had held myself back in life all because I had believed that little voice..

IMPOSTER SYNDROME

by Aimee Jones

Once I realised that we never truly get rid of imposter syndrome & that once you start openly talking about it, we all feel it - it comes down to HOW you deal with it

The beauty of this is you can switch your mindset and tackle the imposter syndrome head on the next time she tries to out stay her welcome.

Imposter syndrome is just an old wounded version of you that is trying to protect you

Sis, she is coming from a good place... just with a rubbish delivery

Here are the ways I have been able to shake it off quicker and not let it consume me;

1. Dissociate from the imposter.

Now bear with me because I know this sounds a lil' kooky. BUT give that voice a name, a whole new persona so that next time she pipes up you are going to say 'Excuse me , I appreciate your concerns but politely go away '

This makes it a lot easier to turn away from it, when it is you in your own head you believe it and you get into a negative spiral, a pit of despair & fighting yourself.

But imagine it was someone else hounding you and telling you all these negative things and bashing you - depending on the dynamic I would suspect you wouldn't stand for it, or even some of you might be fueled to do better to prove them wrong. OR imagine if someone you loved was going to try something new - you would NOT talk negatively to them, you'd give them love & support with solutions so why on earth would you not be that voice of support for yourself?

2. Challenge that imposter thought.

Instead of letting those thoughts rule you, you're going to start challenging it, like this; IMPOSTER - 'mmm why would anyone want to work with you, you aren't the best'

YOU - 'I may not be the best, but look at who I have worked with in the past, I have these positive reviews - I am evolving & I am learning everyday to strengthen my skill' Bring yourself back to reality, look at what you have achieved in the past when you thought you couldn't do something. List your gratitudes & feel grateful for everything you have ever achieved

3. Create your own narrative.

Seriously, you choose your thoughts. Think about that for a moment

You. Choose. Your. Thoughts. You are in control of your mind which means you can switch up your thoughts at any moment in your day. When you speak negatively & doubt yourself, you are the only one who is hurting from your thoughts, no one else - just you

Why would you want to do that to yourself? SWITCH those negative thoughts & change them to positive This will take practice, but the more aware you become and the more you practice it, you will become stronger for it.

4. Become friends with fear.

When you feel that imposter syndrome kicking in, sit back and ask yourself... What's the worst that's going to happen here?

Then pick that apart and sit with it, 9/10 times it's something that's' easily fixed or a completely out of this world fear.

Sometimes you will need to ask yourself that question a few times to really dig deep to find the root cause, but once you get it and become 'friends' with it and find solutions rather than avoid it all together you will find you are UNSTOPPABLE

5. Be kind to yourself.

Rome wasn't built in a day - baby

Just remember to be consistent, work hard, have gratitude, believe in yourself & keep pushing. Seriously, have faith in yourself, you are iconic, you are amazing, you deserve happiness & success. Everyone has their own lane, stay in yours - there is less traffic & no speed limit.

STOP worrying what everyone else is doing, concentrate on you and your business.

Don’t compare yourself to anyone else, pack it in with the silent scroll at 11pm every night.

Be so focused on watering your own grass, that you don’t have the time to check if someone else’s is greener. If there is anyone or anything in your life that is not bringing you happiness, peace or support - REMOVE it right now

You need to surround yourself with positive, like minded people who want to see you win, be kind always, STAY HUMBLE & always be grateful for what you have - trust me there is someone out there that would love to have what you have right now.

Just remember to be consistent, work hard, have gratitude, believe in yourself & keep pushing. Seriously, have faith in yourself, you are iconic.

It is time to make moves baby - now it is your time to shine & make those dreams a reality, starting with kicking that imposter syndrome out the door!

Join Luxe Leadership Retreats in the hills of Zakynthos, Greece with a small group of female leaders and entrepreneurs to connect, work on your mindset and learn from some of the most influential expert guest speakers

Monday 12th - Thursday 15th May 2025

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Private massage therapist to massage away any tension you may have

The only way you’ll be in alignment is to live in your purpose

The beauty of being an entrepreneur is that we can work on our passion and build a life doing what we love. What we don’t prepare for is that our passion can change, and this can impact your business overall. Have you ever fell out of love with your business?

So many founders will have gone through this (or likely will at some point). Just know you are not losing the plot, and you are not alone! The ups and downs of running a business is completely natural. It is important to know when to take time out of your business and re-align yourself. You cannot build a business you love successfully without remaining aligned to the main purpose.

TURN PASSION INTO PURPOSE

Your business purpose is the reason you have formed your company. Define what you do and identify what part of it you care about the most. There have definitely been moments in my career that I’ve been working on something that isn’t a passion and what this will do is leave you feeling unfulfilled. You don’t care about it enough to pour your heart and soul into it and with that you are not aligned with your ‘WHY’. When you take time to soul-search and do an honest reflection on your business, you can find your WHY and what makes you feel aligned to your higher-self.

NURTURE THE CONNECTION WITH YOUR HIGHEST SELF

The higher self is your truest self. It is when you feel so aligned with who you are, what you are doing and where you are. When you consciously reach this stage of business, you will feel the transformation, and this is when you will reach you fullest potential. It is only when I affirmed what I want and my WHY that I was able to reach to my highest self. Let go of all your scattered thoughts and the chaos of running a business, and instead focus on having a more holistic view and how everything you are working on is going to lead you to a life of purpose.

REACH YOUR OVERARCHING GOALS WITH A

HOLISTIC APPROACH

When you are familiar with what you want, you can develop your business further by encompassing a holistic approach. This is when your business is one complete system and if you’re anything like me with multiple businesses, this makes life easier because it all becomes interconnected and well aligned with one main purpose. Stay focused on your main goals, but do take time to relax, because leaders who are in their iconic purpose are focused on a more seamless and sustainable business. I am focused on financial business goals, but now I’m acting from a place of iconic purpose, that my mental and emotional well-being and self-awareness are more important to me. Without that and balance, I cannot build an Iconic business.

I am focused on financial business goals, but now I’m acting from a place of iconic purpose, that my mental and emotional well-being and self-awareness are more important to me. Without that and balance, I cannot build an Iconic business.

When you’re ICONIC, you are the brand.

Follow@gem_lyanneformore!

PURPOSE WILL UNLOCK PERSONAL DEVELOPMENT

Finding your purpose will unlock new levels of personal development Through finding your purpose, nurturing the connection with your highest self and adopting a holistic approach to business this is when you will really see and feel the personal growth

We can only project great business ideas outwards, if we take the time to look inward

As a natural workaholic, I’ve always had a vision with what I wanted to achieve, but now the vision is holistic it’s easier for me to align my personal and professional goals to succeed Since the launch of Iconic Publicity, and being in alignment with my Iconic Purpose it gives me great pleasure to share these thoughts with you, so you can do the same

CREATE A PURPOSE-DRIVEN PERSONAL BRAND

We’ve spoken about personal development, but what about professional development. How are you going to determine how others see you? When defining and communicating your brand built on purpose, it is crucial you pivot your personal brand Business branding focuses on the identity and values of a company, whereas personal branding is linked to your character, expertise and experience By having a person-centred approach, this can become very powerful because it goes beyond the typical convention of professional branding It enables your audience to connect with you on a more profound, human-level, fostering trust and engagement Authenticity is valued and it’s time you show your Iconic self as the iconic leader that you are

SHOW YOUR ICONIC SELF

So how do you show your Iconic self through your business and create your personal brand? Your success will depend on getting others to recognise your value In today’s world, everyone is a brand, and you need to develop yours and get comfortable marketing it Your goal should be to ensure that the narrative created about you is accurate, coherent, compelling and differentiated

Here I have outlined 7 steps that will help you map out a personal brand process. Step 1: What difference would you like to make to your audience? Ask yourself HOW and WHY you have lived the life you have and look for character traits that connect to the group you want to target

Step 2: Audit your personal brand You need to analyse the brand you are and decide on how you can build on this to be more fruitful Catalog your credentials and outline your social connections so you can leverage on that How well are you exhibiting and showcasing your attributes?

Step 3: Construct your personal narrative Refine the narrative that will communicate your brand Your personal brand will become much more memorable and persuasive when you sell it with stories

Step 4: Always embody your brand It is important to be aware of the messages you are sending

Step 5: Communicate your brand story. The next step is to create a media plan which uses owned, earned and paid media to spread your story. The goal is to increase discoverability, awareness and understanding with your audience.

Step 6: Socialise your brand. Personal branding isn’t an individual exercise and you need a community to help you share your brand. So carefully identify what communities can assist you on your journey.

Step 7: Revaluate and adjust. Personal branding is an ongoing process and should be looked at regularly to ensure you are reaching your market value and narrative goals.

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With expert-led sessions in social media mastery, goal-setting, and the latest wellness techniques, you’ll gain the tools and confidence to expand your brand in 2025 Enjoy gourmet meals from our private chef and a “Glitz and Glam” dinner that brings a touch of luxury and celebration to your weekend Limited spaces are available – book now to unlock your best year yet!

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TWICETHE

ALLUREPRESENTS:

TWICETHETALK

Dynamic. Insightful. Authentic. These are just a few words that describe the Twice the Talk podcast, brought to you by the powerhouse duo behind Allure. With years of experience in beauty, hair, and lashes and a proven track record of elevating standards in their industry the hosts are stepping into the podcasting world to share their knowledge, foster connections, and inspire their listeners

This isn’t just another beauty podcast.

TWICE THE TALK... is your backstage pass to unfiltered conversations about entrepreneurship, creativity, and the highs and lows of running a successful business while delivering top-tier treatments and education

TALK

JOINTHECONVERSATION

Whether you ’ re a beauty enthusiast, an aspiring business owner, or simply looking for some motivational insights, Twice the Talk is your go-to podcast. With warmth, wit, and a wealth of expertise, Allure’s duo promises to entertain, educate, and empower you every step of the way

TWICE THE TALK 2

CONGRATULATIONS TO THE UKBA 2024 HAIR WINNERS

Blonde Specialist

Winner: Sili Luta

Runner up: Georgia Mawson

Most Talented Colourist

Winner: Jodie Greaves

Runner up: Katrina Morley

Hair Stylist of the year

Winner: Savannah Williams

Runner up: Luan Barlow

Best Balayage

Winner: Natalie Henson

Runner up: Molly Caves

Best Hair Salon

Winner: Ellen Guichard

Runner up: Jo Blend

Hair Extensions Excellence Award 2024

Winner: Lois Ensor

Runner up: Jennifer Cheetham

Best at Weave Extensions

Winner: Lois Ensor

Runner up: Taylor KeIg

Best at Nano Extensions

Winner: Jenna Orr

Runner up: Libby Simpson

Best at Tape Extensions

Winner: Jess Perks

Runner up: Natalie Shuck

Best Hair Loss Replacement System

Winner: Simone Johnson

Runner up: Molly Cook

HAIREXTENSIONCOURSES

What will I learn?

Hair Theory

Client Consultation

Contra-Indications

Colour Matching & Suppliers

Application

Maintenance

Cutting & Styling

Client Aftercare

Practical Learning on manneq & Live M

Business

BEAUTY CONGRATULATIONS TO THE UKBA 2024 BEAUTY WINNERS

Best Gel Nails

Winner: Aneta Mazurek

Runner up: Lauren Darby

Best Acrylic Nails

Winner: Jessica Wilkinson

Runner up: Lauren Banner

Most Talented Nail Tech

Winner: Aneta Mazurek

Runner up: Codie Chown

Beauty Salon of the year

Winner: Lauren Holding

Runner up: Ellen Guichard

Top MUA

Winner: Megan Frater

Runner up: Beata Potomska

Best Lash Tech

Winner: Marlena Kujawa

Runner up: Abigail Goodall

Beauty Therapist of the year

Winner: Fabiann Weare

Runner up: Alanya Jennings

Best Brow Tech

Winner: Tori La Vista

Runner up: Lauren Holding

Beauty Excellence Award 2024

Winner: Kelly Palmer

Runner up: Megan Hurst

Best at Teeth Whitening

Winner: Zoe Newman

Runner up: K-cee Cooper Foster

CONGRATULATIONS TO THE UKBA 2024 AESTHETICS WINNERS

Best Semi Permanent Brows

Winner: Kelly Parker

Runner up: Laura Rzemieniecka

Best Semi Permanent Lips

Winner: Alexandra Francis

Runner up: Charlotte Moseley

Aesthetics Clinic of the year

Winner: Caoney Morgan

Runner up: Jada Chantina

Best at BBL

Winner: Eleesha Bennet

Runner up: Daphne Asuoha

Most Talented Aesthetics Practitioner

Winner: Ana Kolosowska

Runner up: Paulina Borusiewicz

SPMU Artist of the Year

Winner: Samatha Butler

Runner up: Leeangel Curtin

Rising Star

Winner: Georgia Friel

Runner up: Jamie Spall

Facial Contouring

Winner: Brandon Costa-Walsh

Runner up: Natalie Smith

Aesthetics Entrepreneur of the year

Winner: Alicia Gray

Runner up: Lauren Anderson

Best Dermal Filler

Winner: Natalie Smith

Runner up: Ana Kolosowska

Best Russian Lip Specialist

Winner: Natalie Smith

Runner up: Irsa Tahir

Best at Lips

Winner: Charlie Bonnello

Runner up: Paulina Borusiewicz

Best at Fat Dissolving

Winner: Sonia Chohan

Runner up: Alexandra Erdos

Aesthetics Excellence Award 2024

Winner: Sabrina Gonzales-Hall

Runner up: Alicia Gray

Redefining Aesthetics and Longevity Medicine

At the cutting edge of aesthetics and longevity medicine, Dr. Keiron Lord is reshaping the way we approach aging As a Clinical Associate Professor at the University of Nottingham Medical School and a practicing obstetrician and gynecologist in the NHS, Dr Lord combines his academic expertise with real-world medical experience to deliver treatmentsthatgobeyondskin-deep.

From polynucleotides to exosomes and PRP therapy, his innovative approach naturally boosts collagen and elastin, reversing the signs of aging while optimizing overall health His trademarked “Lord Lift,” a pioneering combination of fillers, Botox, and PRP, exemplifies his philosophy of addressing aging holistically bothinsideandout

Dr Lord’s journey into aesthetics was inspired by his NHS work, where he observed a reactive healthcare model focused on treating illness rather than preventing it. Determined to bridge that gap, he integrates clinically proven, evidence-based treatments that target the root causes of aging, including hormonal imbalances, weight, and lifestyle factors His dual focus on external rejuvenation and internal health optimization ensures his clients achieve not only a more youthful appearance but also improved vitality and confidence Dr Lord isn’t just redefining aesthetics he’s redefining care. With his unique approach to beauty and wellbeing, he continues to set the standard for excellence in the industry

As a MABA Safest Practitioner, awards judge and leading voice in aesthetics education, Dr Lord is shaping the future of the industry His academic role fuels his passion for teaching the next generation of medical professionals, while his vision of merging aesthetics with longevity medicine drives his practice. “True rejuvenation isn’t just about looking younger it’s about feeling and living better,” he says By blending medical innovation, academic rigor, and holistic care, Dr Lord is paving the way for a new era in health and aesthetics