Iconic Tonic

Tonic

ICONIC

TH E

WINTER 2023

C H E W TO N G L E N | C L I V E D E N H O U S E | T H E LYG O N A R M S | 1 1 C A D O G A N G A R D E N S T H E M AY FA I R T O W N H O U S E | H O T E L E X C E L S I O R | T H E C H E L S E A T O W N H O U S E I CO N I C LUXU RY H OT E L S

|

PAG E 1

I - Spy

Pg 4 - 5

A fly on the wall round-up of the Iconic world

The Chelsea Townhouse

Pg 6 - 7

Introducing our latest addition to the Iconic family

It’s Beginning To Look A Lot Like Christmas

Pg 8

Combine relaxing stays with some joyous Christmas shopping this winter

2024 New Year

Pg 9

A series of deliciously decadent celebrations await

Make Your Event Truly Iconic

Pg 10 - 11

Distinctive and unique properties provide the perfect venue, whatever the event

The Dandy Bar

Pg 12 - 13

The heart and soul of The Mayfair Townhouse

What’s On

Pg 14 - 15

All the dates you need to know

Secret Hideaways

Pg 16 - 17

The ultimate in luxury, from the New Forest to the capital

A Lifestyle, Not Just a Membership…

Pg 18 - 19

Discover our unique and tranquil spas

This Year’s Winter Offers

Pg 20 - 21

Carefully curated to make the most of our Iconic locations

I CO N I C LUXU RY H OT E L S

|

PAG E 2

4 0 T H C AT E Y S

M A N AG E R O F THE YEAR 2023 Francisco Macedo, General Manager of Cliveden House and Group Operations Director of Iconic Luxury Hotels, was awarded the title of ‘Manager of the Year 2023’ at the 40th Anniversary of the prestigious Cateys, the biggest awards of their kind in the hospitality industry.

Dear Friends,

Internationally renowned, they recognise the strongest performers, latest emerging brands, and highest flyers in the sector, as determined by the industry itself. Francisco was recognized for his exceptional management skills, as well as the significant contributions he has made to the wider hospitality industry through his involvement in industry associations and charities. Francisco joined Cliveden in 2018 bringing with him a wealth of management experience from a wide variety of hotel properties. Congratulations Francisco!

The last few months have been a whirlwind of excitement at Iconic as we unveiled The Chelsea Townhouse to great applause from regular guests and the travel press alike. London’s newest townhouse hotel, and for the independently minded traveller, a refreshing tonic amongst a sea of other openings by large international brands.

Although designer Gary Kellet has undoubtedly done a superb job, we were blessed to be given the most fantastic original architecture to work with and now with a new calm colour palette and paired-back design scheme, all the heritage features and the beautiful gardens beyond can truly be appreciated.

Some of you may recall that, in a previous incarnation, this address was in fact ‘The Cliveden Townhouse’, and although the name has been changed twice, much of the artwork from that era still remains. The saying “if the walls could talk” is rarely so apt and as you explore the houses, you will quickly appreciate that many of the artifacts and the furniture have also been upcycled, which only adds to the rich history of the address and also supports our ongoing sustainability strategy.

As with all our houses, an exceptionally warm welcome awaits, and I hope that this latest edition of Iconic Tonic tempts you to join us across the collection in the run up to the festive season or perhaps take advantage of some of special offers and have a treat to look forward to in the new year.

Thank you, as ever, for your continued support and we look forward to seeing you again soon.

Best wishes,

Andrew Stembridge Executive Director

I CO N I C LUXU RY H OT E L S

|

PAG E 3

I-Spy

A T O T A L LY DECADENT R O U N D - U P. . .

CEL E BR AT I NG A N EW HOUSE I N TOW N The doors opened for a fabulous launch party at The Chelsea Townhouse in September, welcoming guests in to explore and delight in the timelessly elegant property nestling in a tranquil corner of Chelsea. Bill Wyman (of Rolling Stones fame) was in attendance, sharing his delight of the area in his new book ‘Bill Wyman’s Chelsea’.

Discover more about the latest addition to the Iconic Luxury Hotels collection overleaf.

I CO N I C LUXU RY H OT E L S

|

PAG E 4

V E N ICE I N TE R NAT IONA L F I L M F E S T I VA L The Hotel Excelsior, Venice, gave star-studded guests the red-carpet treatment during the annual Venice Film Festival in September.

One of the oldest and most prestigious film festivals in the world, the Festival took place on Lido di Venezia, attracting globally renowned filmmakers, industry professionals, and film stars. The Excelsior has been an integral part of the Venice Film Festival experience for decades, offering a suitably cinematic backdrop with its stunning architecture and beachfront setting, as well as a range of luxurious rooms and suites, providing an unforgettable stay for its esteemed guests.

L A K E SU I T E L AU NCH Chewton Glen was a hive of activity at the start of September, proudly unveiling the recently refurbished Lake Suite, the property’s largest events space. Attendees to the launch experienced exceptional service, whilst seeing for themselves the stylish new look, which is set off by the abundance of natural light and views across the beautiful grounds.

T AV E R N T A K E O V E R The buzz around The Lygon Arms was palpable once again as we welcomed James Martin to Tavern for a double bill of Tavern Takeovers – private dining experiences hosted by James himself. Thirty lucky guests secured tickets to these exclusive events, enjoying a tailored 4-course tasting menu, paired with his own James Martin Wines. The renowned chef worked his way around the room regaling tales of TV secrets, and how he acquired his vineyard, as well as answering questions from the crowd. Needless to say, an incredible time was had by all!

L E T T H E B U B B L E S F L O W F R E E L Y A N D S T AY I C O N I C - Y O U R S I N D E C A D E N C E ,

ISpy

Welcome home... the feeling that you’ll experience when staying at The Chelsea Townhouse. The third element of the Cadogan Gardens collection has re-opened its doors to the leafy streets of Cheslea, defining luxury and elegance whilst providing a quiet, contemplative oasis in the city’s bustling hospitality landscape. Offering contemporary sophistication alongside a rich history, The Chelsea Townhouse seamlessly blends classic charm with modern amenities, not to mention the Iconic Luxury Hotels trademark of commitment to impeccable service, promising to captivate discerning travellers and locals alike.

Originally constructed in the late 19th century, The Chelsea Townhouse’s timeless Georgian red brick façade has long been a prominent fixture in the prestigious Chelsea neighbourhood. Architects Gary Kellett have overseen the new chapter of renovation for this distinguished establishment, preserving its heritage while evoking the spirit of residential Chelsea, tucked behind one of the most exclusive shopping districts, Sloane Street. Guests will feel as if they are in the private townhouse of a very elegant friend, nestled away from the bustle of the city amongst lush gardens and towering treetops. Patterned flooring, eclectic art and ‘Objects of Curiosity’ are showcased around the property, and each of the hotel’s 36 bedrooms and suites feature refurbished original furnishings and luxurious fabrics, ensuring a seamless fusion of style and functionality.

style suites each come equipped with a kitchenette which can be prestocked with artisanal ingredients from nearby Pavilion Road, ideal for those in search of a more private, residential experience.

A relaxed ‘dining salon’ on the ground floor is open from morning till night and is set to become the convivial meeting space for hotel guests and residents alike, from morning coffee meetings and brunch get-togethers to early evening suppers and late-night digestifs during their stay. February 2024 will see the opening of the dining room, with Head Chef Antonio Aniello at the helm, producing an array of culinary offerings that showcase the finest flavours. In the meantime, those wanting to discover more of Chelsea’s thriving food scene can visit Hans’ Bar & Grill on Pavilion Road, the vibrant all-day restaurant housed in The Chelsea Townhouse’s sister property, 11 Cadogan Gardens.

The Chelsea Townhouse aspires to be more than just a hotel, but rather to become an unforgettable destination, embodying timeless elegance and unparalleled hospitality in one of London’s most prestigious neighbourhoods.

FIND OUT MORE

Several Garden Suites offer direct access onto Cadogan Gardens, each celebrating the storied green heritage of the area. Some are named after renowned botanists who once roamed the streets of Chelsea, from 18th century garden designer Humphry Repton to William Salisbury, whose Botanic Garden was erected in Cadogan Place in 1807, offering botany classes and the use of a botanical library to residents. Four apartment-

I CO N I C LUXU RY H OT E L S

|

PAG E 6

I CO N I C LUXU RY H OT E L S

|

PAG E 7

IT’S BEGINNING TO LOOK A LOT LIKE

Christmas COTSWOLDS CHRISTMAS Combine a relaxing stay at The Lygon Arms with some joyous Christmas shopping this winter. Join in the local tradition and browse the Late Night Christmas Shopping Markets for perfect Christmas presents on Friday 24th November and Friday 1st December. The High Street of Broadway comes alive with live music, street food and plenty of unique boutiques and stalls to explore for unrivalled gift inspiration. The shops stay open until 8.30pm, inviting everyone to come along and join in with the festive fun.

CHELSEA CHRISTMAS Step out from your Chelsea home-from-home at either 11 Cadogan Gardens or The Chelsea Townhouse this winter, and you will find the best of London’s retail destinations within close proximity. Literally on the doorstep of 11 Cadogan Gardens is Pavilion Road, London’s longest mews, a picturesque pedestrianised haven for artisan food, beauty and fashion stores, encapsulating the village vibe that Chelsea is known for (as well as home to our own Hans’ Bar & Grill, the perfect place to unwind after festive gift-gathering).

Make it a weekend of retail therapy with a trip to openair Bicester Village, less than an hour from The Lygon Arms. Discover more than 150 boutiques of leading luxury fashion and lifestyle brands, renowned FIND OUT MORE designers such as Aquazzura, Maison Margiela and Watchfinder & Co. When you’re in need of a break, dine in style and choose from the wide array of superb restaurants and cafés including Cecconi’s, La Tua Pasta and Ladurée.

Elegant Sloane Street, lined with world-renowned luxury boutiques is just a stone’s throw away, and runs in a straight line from Knightsbridge to Sloane Square - the perfect destination for shopping, culture and dining. Nearby, Duke of York Square offers one of London’s best artisan food markets and the iconic Saatchi Gallery; the perfect place to enjoy a spot of culture, retail or beauty therapy.

Stroll down the iconic Kings Road, browsing over a mile of shops, from renowned department store Peter Jones to independent emporiums. Steeped in fashion history thanks to icons such as Mary Quant and Vivienne Westwood, today its shops are a melting pot of styles and tastes, with cult boutiques sitting side-by-side with sustainably-minded newcomers.

FIND OUT MORE

Chelsea and the surrounding areas of Knightsbridge and Belgravia offer some of the world’s leading shopping experiences.

No matter who you’re shopping for, whether it’s friends, family or simply treating yourself, you’ll find the perfect present for those you love this Christmas.

I CO N I C LUXU RY H OT E L S

|

PAG E 8

NEW YEAR Welcome in the new year in Cotswolds style with friends and loved ones at our 600-year-old inn, set in picturesque Broadway. Expect fun-filled celebrations brimming with bonhomie, fine food, wine, and a glass or two of bubbles.

You can choose to dine in the child and dog-friendly Russell Room, soak up the grandeur and history in the Great Hall for an adults-only celebration, or book a table at the more laidback Tavern. Dance the night away and then sink into one of our glorious guestrooms, easing yourself into the new year in our beautiful Cotswolds hideaway.

Or retreat to Chewton Glen for the ultimate New Year’s treat. Glamorous family gatherings, indulgent feasts and, of course, lots of fizz will ensure you kick-start your 2024 in the most stylish way. Book a blissful treatment and enjoy endless relaxation in the award-winning spa, whilst the kids are entertained in the onsite Kids’ Club (there’s up to three sessions daily). Crisp forest or beach walks with family or friends are on the doorstep, with plenty of incredible cuisine: from the New Year’s Eve gala dinner, to the New Year’s Day brunch (suitably timed for a much needed lay in).

A series of deliciously decadent celebrations await at Cliveden to help you ring in the New Year. Glamorous gatherings, indulgent feasts and, of course, plenty of Champagne will ensure you see in 2024 with a bang – think live entertainment, a Scots piper ushering in the New Year with Auld Lang Syne, as well as an extra special midnight treat planned for guests: it promises to be a truly memorable start to the year.

LYG O N A R M S

CHEWTON GLEN

CLIVEDEN HOUSE

I C OI N CO I CN L IC U XLU UR XY U RHYO T HEOLTSE L|S P|A G PE A G9E 9

M A K E Y O U R E V E N T T R U LY

V E R S AT I L E V E N U E S

ICONIC

Both large-scale business meetings and more intimate gatherings benefit from the elegant and practical spaces available. From conference rooms equipped with modern technology to grand event suites and outdoor gardens perfect for weddings and private parties, our venues cater to a wide range of event sizes and purposes. Looking for something different to entertain and incentivise your team? We offer immersive and unique experiences from character dining, active team challenges to cookery classes. Each can be incorporated into your event or used as incentives for corporate travel rewards.

Whether you are seeking an exceptional private dining room to host a fabulous celebration dinner, a contemporary meeting space or activity to elevate a team gathering, or the perfect exclusive-use wedding setting for your big day, our distinctive and unique properties have something to suit every event, with a range of stunning spaces in the centre of the city and the heart of the countryside.

LYG O N A R M S

CHEWTON GLEN

CLIVEDEN HOUSE

MAYFAIR TOWNHOUSE

11 CADOGAN GARDENS

WEDDINGS

BESPOKE SERVICE

Whether you envision an intimate setting and a handful of guests or a lavish banquet, we have the perfect setting for your wedding celebration. Go cosmopolitan in the city at The Mayfair Townhouse or 11 Cadogan Gardens, Chelsea, or opt for the country - The Lygon Arms offers romantic charm in a historic coaching inn set in the picturesque Cotswolds, or retreat to a country house in the New Forest at Chewton Glen with its newly refurbished Lake Suite, flooded with natural light which overlooks the manicured grounds. Or head to London’s countryside retreat: Cliveden, an exquisite neoclassical pile in Berkshire that boasts the elegantly ornate French Dining Room. Each country property offers a range of wedding packages, from booking the whole house exclusively, to an intimate gathering of nearest and dearest. Our dedicated wedding coordinators will ensure your day is planned seamlessly, from fabulous menus to flowers, marquees and all the important elements that will make your unique day truly memorable.

Every event has unique requirements, and our teams go above and beyond to ensure a personalized, bespoke result, working closely with business clients to tailor the event to their specific needs, objectives, and brand identity, and with private clients to ensure their party goes off without a hitch. Focusing on delivering exceptional service, uniquely beautiful iconic settings, and tailormade experiences, Iconic Luxury Hotels aims to create unforgettable moments for corporate meetings, incentives, events, and weddings.

Below: Lake Suite, Chewton Glen

I CO N I C LUXU RY H OT E L S

|

PAG E 1 1

FIND OUT MORE

I CO N I C LUXU RY H OT E L S

|

PAG E 1 2

We are proud to announce that The Dandy Bar has been awarded the accolade of ‘Best Bar’ in the United Kingdom in the Condé Nast Johansens Awards for Excellence 2024. Sitting at the heart of The Mayfair Townhouse, The Dandy Bar provides a theatrically seductive atmosphere in which to enjoy a well-deserved cocktail or two, selected from the thoughtfully curated mixology menu. There’s also mouthwatering and innovative all-day dining, with grazing dishes and nourish bowls to refuel, reset and take stock.

London offers the ultimate destination for Christmas shopping or seeking out perfect purchases between Christmas and New Year, especially in and around Mayfair. A stone’s throw from The Mayfair Townhouse is Piccadilly, where Fortnum & Mason, The Royal Academy of Arts and upscale shopping at the historic Burlington Arcade all await. Venture further, and you will discover an enclave of luxury shopping and a multitude of world-class retailers and designers to explore. So why not shop till you drop, then head to The Dandy Bar to catch your breath, before heading back out into the fray of the festive season.

...POP IN AFTER SHOPPING

I CO N I C LUXU RY H OT E L S

|

PAG E 1 3

B R O A D WAY THE JEWEL OF THE COTSWOLDS

Liberty’s Christmas Shop 11 Cadogan Gardens The Mayfair Townhouse Chelsea Townhouse

1 NOV E M BE R - JA N UA RY

Covent Garden Christmas Village 11 Cadogan Gardens The Mayfair Townhouse Chelsea Townhouse

15 NOV E M BE R - 7 JA N UA RY

Christmas at Kew 11 Cadogan Gardens The Mayfair Townhouse Chelsea Townhouse

17 N OV E M B E R - 7 JA N UA RY

Christmas at Hampton Court Palace 11 Cadogan Gardens The Mayfair Townhouse Chelsea Townhouse

19 NOV E M BE R

Watercress Line Steam Illuminations Chewton Glen

19 NOV E M BE R - 17 D E C E M B E R

A Fairy Tale Christmas at Blenheim Palace The Lygon Arms

24 NOV E M BE R - 30 DECEMBER

Spectacle of Light, Sudeley Castle The Lygon Arms

24 NOV E M BE R & 1 DECEMBER

Broadway Christmas Market, from 5.30pm to 8.30pm The Lygon Arms

1 DECEMBER - 1 JA N UA RY

Kenwood House Christmas Lights 11 Cadogan Gardens The Mayfair Townhouse Chelsea Townhouse

9 - 10 DECEMBER

Santa Express Steam Train at Exbury Gardens

W H AT ’ S O N

NOVEMBER 2023 - FEBRUARY 2024

NOV E M BE R - JA N UA RY

Chewton Glen

6 DECEMBER - 13 JA N UA RY

The Nutcracker at The Royal Opera House 11 Cadogan Gardens The Mayfair Townhouse Chelsea Townhouse

22 - 23 DECEMBER

Howden Christmas Racing Weekend at Ascot

2 9 JA N UA RY - 27 F E BRUA RY

Snowdrop Weekends, Colesbourne Park

Cliveden House

The Lygon Arms

23 NOV E M BE R

1 JA N UA RY

Thanksgiving Dinner: Iconic Dining Series

New Year’s Day Races at Cheltenham

16 F E BRUA RY

Cliveden House

The Lygon Arms

I CO N I C LUXU RY H OT E L S

|

London Fashion Week 11 Cadogan Gardens The Mayfair Townhouse Chelsea Townhouse

PAG E 1 5

SECRET

Hideaways

From left to right: Treehouses, Spring Cottage, Orchard Cottage.

Discover our simply hedonisitic hideaways: exclusive, intimate and perfect for a romantic retreat. Enjoy total privacy coupled with unsurpassed, effortless service, ranging from dedicated concierge service, luxury hampers to private chefs. A myriad of special touches will elevate your experience beyond expectations.

The ultimate in immersive luxury, Chewton Glen’s Treehouses are nestled away in a wooded valley on the 130-acre country estate. Guaranteeing selfcontained peace, privacy and impeccable styling, there’s everything you’d expect from a 5-star hotel, whilst being immersed in nature - think private al fresco hot tub in the trees, dedicated concierge service, daily breakfast hampers and attentive spa treatments on your private treetop terrace.

If the peace of the Cotswolds is more your style, book a romantic break in one of our Four Poster Suites, situated in Orchard Cottage at The Lygon Arms. Old-world glamour combines with modern elegance, providing an unforgettable experience in our 14th-century hotel.

Set a short walk away from the main building, the four poster bed offers a charming twist, surrounded by antique furniture, period features, a comfortable sofa to unwind on, and traditional soft furnishings that finish this spacious and romantic room.

For a secluded setting steeped in history, head to Spring Cottage. An enchanting property on the Thames within the grounds of Cliveden, it takes its name from the spring that emerges from the nearby cliffs. Originally built as a Summerhouse and Tea Room for the Countess of Orkney in 1813, it was extended in the 1870’s to become the beautiful cottage you see today. Ironically, this little haven of pastoral bliss became the centre of a political storm in the early ‘60s: It was here that Stephen Ward and Christine Keeler were staying when they triggered the infamous Profumo scandal. Set away from the main house, Spring Cottage offers the utmost in privacy and escapism, sleeps up to 6 guests with beautiful river views, and includes a spacious, light-filled lounge – there’s also a private mooring for those who enjoy the simple pleasures of messing about on boats.

Meanwhile in the city, located a stone’s throw from 11 Cadogan Gardens sit The Apartments. Each comprising an entire floor of a terracotta brick Victorian townhouse, these are ideal for those in search of luxe-contemporary living or planning a longer city stay. Choose from one, two, or three-bedroom apartments, each offering superb, open-plan accommodation right in the heart of Chelsea.

I CO N I C LUXU RY H OT E L S

|

PAG E 1 6

THE FIFTH FLOOR SUITE If you prefer the Suite life, a private and luxurious retreat in the heart of Mayfair awaits you in the form of the exquisitely refined The Fifth Floor Suite. A perfectly chic home from home, it’s light, stunningly stylish and offers the ultimate comfort. Relax in the elegant sitting room where up to four guests can dine privately or indulge yourself in the decadent roll-top bath after an exhilarating day in the city.

“A perfectly chic home from home”

A lifestyle

NOT JUST A MEMBERSHIP… When you become a member of one of our unique and tranquil spas, you’ll discover a haven in which to escape and renew. Each provides a sanctuary from the hustle of life, fostering health, wellness and serenity. Enjoy outstanding facilities, fitness classes and wellness experiences, all specially designed to relax and reset your natural rhythms and encourage a positive and healthy fitness regime.

It’s not just the beautiful surroundings that make our members want to return. A membership comes hand in hand with a host of benefits such as attractive discounts on spa days, innovative treatments, luxury accommodation and food and drinks - not only at your home spa, but across the collection. Which is why you won’t simply be joining a club; you’ll be embracing a lifestyle.

LYG O N A R M S

CHEWTON GLEN

I CO N I C LUXU RY H OT E L S

CLIVEDEN HOUSE

|

PAG E 1 9

T H E G A R D E N S U I T E - T H E M AY F A I R T O W N H O U S E

Winter

Offers T H E M AY F A I R T O W N H O U S E S T AY 3 S AV E U P T O 2 5 % Those who stay at The Townhouse rarely need a reason to stay a little longer; located on Half Moon Street in marvellous Mayfair, The Townhouse is the perfect place for exploring all that London has to offer. Indulge your curiosity for longer, and enjoy up to 25% off our best available rate when you stay for three nights or more.

C H E W TO N G L E N THE SUITE LIFE This November treat yourself to an exceptional stay and receive 30% off our beautiful suites. Opt for indulgence with a Hot Tub Suite to unwind in, or perhaps spend some family time in our generously proportioned Coach House Suites. Equally, our beautifully appointed Master Suites are perfect for guests seeking a country retreat with all the luxuries you would expect from a 5-star resort.

CLIVEDEN HOUSE SHARE THE SECRET Be the first to share Cliveden’s secrets... starting with 15% off your booking, when booked 45 days in advance.

Indulge in delicious food at The Astor Grill, find serenity in the spa, or explore the local area.

T H E LYG O N A R M S T O T A L L Y J A M E S M A RT I N Experience our culinary partnership with James Martin at The Lygon Arms first hand, enjoying a two-night stay, including a hearty breakfast on both days. Savour James’ expertise in Grill one evening, and his delicious afternoon tea too - you’ll also receive a memento to take home.

11 CADOGAN GARDENS CHRISTMAS IN CHELSEA Situated in one of London’s most exclusive neighbourhoods, 11 Cadogan Gardens is the perfect home away from home this festive season.

Explore our Christmas offer, designed to add extra sparkle to your stays, starting from 24th November.

I CO N I C LUXU RY H OT E L S

|

PAG E 2 1

Morgan Freeman

It takes time to become an icon

Whatever their passions and interests, there’s something for everyone, be it a Dandy adventure in Mayfair, a romantic city break in the heart of Chelsea or an indulgent afternoon tea or spa experience at one of our country retreats. Presented either in a luxurious gift box, or as an electronic gift, for your convenience.

FIND OUT MORE

Wherever you choose, make it an Iconic gift... www.iconicluxuryhotels.com/gift-vouchers