Iconic Magazine 2022

Page 38

ICONIC TASTE

HOUSE OF LAURENT-PERRIER 38

There is nothing more luxurious than enjoying the finest Champagne in iconic surroundings. We discover some of the history of the family-owned Laurent-Perrier and how a sustainable focus is securing the future of this prestigious Champagne house Nonancourt, her son Bernard de Nonancourt took over following WW2, a time where the champagne industry was in decline and there had been no innovations in a century. However, he had a modern vision of its potential and imagined a style that was cleaner on the palate and easier to drink, a style you could enjoy on its own at any time. To achieve his dreams, Bernard de Nonancourt set PHOTOGRAPHY COURTESY OF FRANÇOIS HALARD

Situated at the crossroads of the three main wine growing areas within the Marne département, the Montagne de Reims, the House of Champagne Laurent-Perrier has been continuously innovating since its origination in 1812. Internationally recognised as one of the foremost names in the region, its success can be attributed to the challenging of conventional techniques, honouring traditional values and its respect for nature and terroir above all. An unrivalled creator of style and emotion, Champagne Laurent-Perrier suits every occasion and offers a unique experience for all senses through its innovative and comprehensive range of eight champagnes.

LEADING THE CHARGE IN CHAMPAGNE INNOVATION The de Nonancourt family took the reins of the House in 1939, boldly challenging the conventions of an industry where innovation was a hundred years behind. First led by Marie-Louise Lanson de

Alexandra Pereyre de Nonancourt and Stéphanie Meneux de Nonancourt

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Iconic Magazine 2022 by Iconic Luxury Hotels - Issuu