The Business of Innovation

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Playfulness: to have fun is essential. Some activities in the camp were undoubtedly put in place to help participants feel relaxed and less formal. As research has shown, it is strategic for the aim of delivering innovative work that people are not afraid of sharing their thoughts, so they become more interactive and collaborate with each other. Playfulness serves the purpose of breaking the ice and opens up the mind for exploration.

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Value: all through the weekend the organisers stressed that there was a great deal to be taken home from the camp. By that they meant that financial incentive was not the only objective to be aiming at. Participants should be aware of the network they had the opportunity to build. Of course, the whole learning experience could also provide them with the tools for future projects. So it was not all about the money, but rather about the engagement in sustainable practices for continuous social innovation.


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