The Business of Innovation

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6. Brainstorming session prototypes Time: 2 x 2 hours (over 3 - 5 days) Objectives: to prototype for a larger co-design session in the future Information: learn a new method for idea generation Emotion: playfulness / sense of belonging Co-insight: people will have the opportunity to discuss issues in the organisation that are common to all Disruption: take part in the creative process; share experiences; collaboration across areas Methods / tools: customer journey / storyboard / group sketching / story telling / role playing / Lego serious play™ Documentation: photos / drawings Spread the word: get user feedback If innovative practices in businesses are to be sustainable, they need to result from continuous organic processes in the organisation. Depending on the quantity and size of the working teams, more or less steps will be necessary to create disturbance and disruption in a way that these will be embraced and not perceived as threats. People might, of course, feel apprehensive about changes, and it is also true that restructuring departments might lead to the loss of jobs in some cases. Therefore prototyping brainstorming sessions is a good way to get user feedback and refine the process; they offer a window for collaboration across areas in a controlled manner, providing moments of playfulness and most certainly gratification. ! A theme relevant to the participants is important when prototyping brainstorming sessions. Keep teams as small as possible, so they can be assisted at any time and closely observed to inform the next steps. Note: This research only reached this stage due to limitations in time. From this point on, the outcome designed is merely speculative, though deeply based on the discoveries made and in line with the objectives formulated in collaboration with Globo from the very start.

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