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W W W. B O T T L E D W AT E R . O R G


IN THIS ISSUE How to Build Why Industry Industry Support Facts Matter






New U.S. Dietary Guidelines Recommend Water Consumption Tweet This: Pro-Water Consumption Messages to Share A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION

How to Get PCQI Training


VOL. 56 • NO. 2


24 | How Relationships Help Build Bottled Water Policy Personal connections help build support for industry. COMMUNICATIONS

26 | Retelling Bottled Water’s Environmental Story Useful facts and figures you can share. TECHNICAL UPDATE

28 | IBWA Offering FDA-Approved Training for Preventive Controls Qualified Individuals A new FSMA requirement provides opportunity for more learning. VALUE OF IBWA MEMBERSHIP

32 | Quality Connections Audrey Krupiak (The Water Guy) explains to Bottled Water Reporter how her work has benefited from the helpfulness of IBWA members.

TABLE TABLE OF OF CONTENTS 12 | What You Should H2Know About Healthy Hydration How much do you know about your beverage choice? The U.S. Beverage Guidance Panel studied the beverages available on the market, grouped them into categories, and then provided guidance on each to help consumers make healthy beverage choices throughout the day. The beverage noted as the clear winner? Water. By Jill Culora

18 | New U.S. Dietary Guidelines Recommend Water Consumption The 2015-2020 Dietary Guidelines for Americans were issued on January 7, 2016, and the new federal dietary recommendations advise people to consume less than 10 percent of their daily calories from sugar. One of the easiest and best ways Americans can reduce sugar intake, as noted in the U.S. Department of Agriculture’s Center for Nutrition Policy and Promotion’s MyPlate “MyWins” guide, is to “drink water instead of sugary drinks.” By Sabrina E. Hicks


CHAIRMAN’S COMMENTARY................................2

PRESIDENT’S MESSAGE.......................................4 WATER NOTES.....................................................6 CPO QUIZ..........................................................30 ADVERTISERS....................................................31 CALENDAR........................................................31


BOTTLED WATER REPORTER, Volume 56, Number 2. Published six times a year by The Goetz Printing Company, 7939 Angus Court, Springfield, VA, 22153, for the International Bottled Water Association, 1700 Diagonal Road, Suite 650, Alexandria, VA 22314-2973. Tel: 703.683.5213, Fax: 703.683.4074, www.bottledwater.org. Subscription rate for members is $25 per year, which is included in the dues. U.S. and Canadian subscription rate to nonmembers is $50 per year. International subscription rate is $100 per year. Single copies are $7. POSTMASTER: Send address changes to Bottled Water Reporter, 1700 Diagonal Road, Suite 650, Alexandria, VA 22314-2973.


I’m of the opinion that water consumption can help end the current health crisis in America. It naturally follows that bottled water has an important role to play in helping people live healthier lives. Recently, the U.S. Department of Health and Human Services (HHS) and Department of Agriculture (USDA) issued the 2015-2020 Dietary Guidelines for Americans (DGAs), in which they recognized how crucial water consumption is to a healthy diet. The guidelines suggest that the public should consume calorie-free drinks as their primary beverage—especially water. Specifically, the current DGAs encourage a shift to healthier food and beverages choices, which “include choosing beverages with no added sugars, such as water, in place of sugar-sweetened beverages. . . .” In today’s on-to-go society, when the majority of what we drink is sold in convenient, safe, plastic packaging, bottled water stands on the market shelf as the best healthy alternative to sugar-sweetened beverages. But officials at the National Park Service (NPS) seem not to agree because they have in place a policy that allows individual park units to ban the sale of bottled water. While only 18 of the 409 national park units have implemented the ban, IBWA continues to work to end NPS’s policy because it sets an alarming precedent. Why ban the sale of bottled water—the healthiest packaged beverage on the shelf—but continue to sale less-healthy, sugar-sweetened beverages that are also packaged in plastic? I’d pose that same question to the few colleges that have banned or restricted the sale of bottled water on campus. They should review the results of a study conducted on the bottled water sales ban at the University of Vermont (UVM). According to that study,“The Unintended Consequences of Changes in Beverage Options and the Removal of Bottled Water on a University Campus,” UVM saw a 33 percent increase in the consumption of sugary drinks and a 6 percent increase in the amount of plastic bottles entering the waste stream after the sale of bottled water was prohibited on campus. The bottled water sales bans noted above are misguided attempts to deal with waste issues that would be better addressed through efforts to increase the recycling rates of all packaged drinks. While I agree that improvements are needed to encourage more recycling of all products packaged in plastic, I also know the harmful health effects of not allowing consumers to choose bottled water. To have a positive impact on America’s health crisis, we need to educate consumers about the benefits of water—and bottled water—consumption. The Partnership for a Healthier America’s Drink Up initiative recently launched its 2016 campaign: #MissionH2O. I invite all IBWA members to check out Drink Up’s social media pages for great inspiration on how to encourage our customers to drink more water and, ultimately, live healthier lives.


International Bottled Water Association OFFICERS Chairman Joe Bell, Aqua Filter Fresh, Inc. Vice Chair Shayron Barnes-Selby, DS Services Treasurer Lynn Wachtmann, Maumee Valley Bottlers, Inc. Immediate Past Chairman Bryan Shinn, Shinn Spring Water Company

BOARD OF DIRECTORS Shayron Barnes-Selby, DS Services Joe Bell, Aqua Filter Fresh, Inc. Charlie Broll, Nestlé Waters North America Philippe Caradec, Danone Waters of America Andy Eaton, Eurofins Eaton Analytical Brian Grant, Pure Flo Water, Inc. Brian Hess, Niagara Bottling LLC Doug Hidding, Blackhawk Molding Co. Scott Hoover, Roaring Spring Bottling Dan Kelly, Polymer Solutions International Greg Nemec, Premium Waters, Inc. Bryan Shinn, Shinn Spring Water Company Robert Smith, Grand Springs Distribution Louis Vittorio, Jr., EarthRes Group, Inc. Lynn Wachtmann, Maumee Valley Bottlers, Inc. William Patrick Young, Absopure Water Co., Inc.

IBWA EXECUTIVE COMMITTEE Chairman Joe Bell, Aqua Filter Fresh, Inc. Shayron Barnes-Selby, DS Services Charlie Broll, Nestlé Waters North America Philippe Caradec, Danone Waters of America C.R. Hall, Hall’s Culligan Tom Harrington, DS Services Henry R. Hidell, III, Hidell International Scott Hoover, Roaring Spring Bottling Dan Kelly, Polymer Solutions International Lynn Wachtmann, Maumee Valley Bottlers, Inc. William Patrick Young, Absopure Water Co., Inc.

COMMITTEE CHAIRS Communications Committee Damon Grant, Pure Flo Water, Inc. Jane Lazgin, Nestlé Waters North America Education Committee Glen Davis, Absopure Water Co., Inc. Douglas R. Hupe, Aqua Filter Fresh Environmental Sustainability Committee Philippe Caradec, Danone Waters of America Jeff Davis, Blackhawk Molding Co. Government Relations Committee Shayron Barnes-Selby, DS Services Lynn Wachtmann, Maumee Valley Bottlers, Inc. Membership Committee Marge Eggie, Polymer Solutions International Kelley Goshay, DS Services State and Regional Associations Committee Joe Cimino, ChoiceH2O Ross Rosette, H2Oregon Supplier and Convention Committee Brian Grant, Pure Flo Water, Inc. Dan Kelly, Polymer Solutions International Technical Committee Andy Eaton, Eurofins Eaton Analytical Kevin Mathews, Nestlé Waters North America

Joe Bell IBWA Chairman 2



R f


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PRESIDENT’S_MESSAGE WORKING HARD FOR HEALTHY HYDRATION In this issue of Bottled Water Reporter, we review how replacing sugar-sweetened packaged beverages with bottled water can help you live a healthier life.

BOTTLED WATER REPORTER is published for: International Bottled Water Association 1700 Diagonal Road, Suite 650 Alexandria, VA 22314-2973. Tel: 703.683.5213 Fax: 703.683.4074 www.bottledwater.org

IBWA STAFF President Joseph K. Doss jdoss@bottledwater.org Vice President of Education, Science, and Technical Relations Robert R. Hirst bhirst@bottledwater.org

For years, IBWA members and staff have been working hard to educate key decision makers at the U.S. Department of Agriculture (USDA) and Health and Human Services Department (HHS) about the benefits of water consumption. It was therefore rewarding to see that USDA included on its website a document titled “MyPlate ‘My Wins’” that presented the following recommendation: “Drink water instead of sugary drinks.” This was done in conjunction with the release of the 2015-2020 Dietary Guidelines for Americans. In “New U.S. Dietary Guidelines Recommend Water Consumption” (p.18), we review how water consumption can help consumers follow the guideline’s recommendation to consume “less than 10 percent of calories per day from added sugar.”

Director of Conventions, Trade Shows, and Meetings Michele Campbell mcampbell@bottledwater.org

I hope from these Bottled Water Reporter articles you learn something new about bottled water’s important role as a pathway to more water consumption—and a healthier life. As always, feel free to contact IBWA if you have any questions about the topics covered in this issue.

IBWA President


International Bottled Water Association

Our cover story, “What You Should H2Know About Healthy Hydration” (p.12) presents research from the U.S. Beverage Guidance Panel (BGP) that you can share with consumers to help them make healthier beverage choices. This study calculates that Americans, on average, consume 21 percent of their total calorie intake from beverages. The BGP, which is comprised of six nutrition experts from across the United States—including Drinking Water Research Foundation Trustee Lawrence Armstrong, PhD—ranked categories of beverages into six levels based on the following: calories delivered, contribution to intake of energy and essential nutrients, and evidence for positive and negative effects on health. The clear winner? Water.

In the Government Relations column (p.24), we remark on how strong relationships with elected officials, on Capitol Hill and at state capitals, help us educate them about the bottled water industry. The Communications column (p.26) details our industry’s environmental sustainability efforts—and notes the importance of sharing those facts with the public. (Because if we don’t, who will?) Finally, the Technical Update column (p.28) focuses on the U.S. Food and Drug Administration’s final rule for Current Good Manufacturing Practice, Hazard Analysis, and Risk-Based Preventive Controls for Human Food (i.e., the Preventive Controls Rule), which requires all food facilities to have on staff a preventive controls qualified individual (PCQI). That column also discusses IBWA’s plans to offer PCQI training to our members.




Vice President of Communications Chris Hogan chogan@bottledwater.org Vice President of Government Relations Kristin Pearson Wilcox kwilcox@bottledwater.org Chief Financial Officer Michelle S. Tiller mtiller@bottledwater.org

Director of Government Relations J.P. Toner jtoner@bottledwater.org Director of Science and Research Vacant Manager of Publications and Special Projects Sabrina E. Hicks shicks@bottledwater.org Manager of Member Services Cheryl Bass-Briscoe cbass@bottledwater.org Education and Technical Programs Coordinator Claire Crane ccrane@bottledwater.org Executive Assistant Patrice Ward ibwainfo@bottledwater.org Bottled Water Reporter Layout and Design Rose McLeod rozmack@gmail.com Tel: 315.447.4385 Editor Sabrina E. Hicks shicks@bottledwater.org Advertising Sales Stephanie Schaefer stephanie@bottledwater.org

Better taste. Less waste. Enjoy your favorite blends and explore some of the best new coffee and tea brands, all available in a unique recyclable EcoCup capsule. Most of our capsules can be recycled now*. No need to compromise a great cup of coffee or the environment. TM


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In Flint, Michigan, IBWA bottler members donated bottled water to residents affected by the lead-contaminated public water supply crisis.


IBWA Members Increase Response to Flint Water Crisis IBWA develops webpage to educate and update the public The bottled water industry continues its response to the ongoing lead-contaminated public water system crisis in Flint, Michigan. Working in coordination with state, county, and municipal emergency management agencies—and emergency relief partners like Convoy of Hope—several IBWA member companies [including Absopure, Flint Culligan, Nestlé Waters North American (NWNA), and Niagara] have already donated bottled water, totaling more than 1.5 million bottles (at press time). IBWA bottlers are coordinating their donations through the Food Bank of Eastern Michigan and directly with the City of 6



Flint. They have also been partnering with local media outlets (e.g., Fox 2 Detroit and iHeartMedia Detroit) to inform the public about the donated bottled water, encourage others to donate bottled water, and keep a focus on the ongoing crisis. In addition, Walmart, NWNA, Coke, and Pepsi announced on January 26, 2015, a major effort to provide up to 6.5 million bottles of water to approximately 10,000 Flint public school students through the end of 2016. The continuing efforts focus on providing the more than 100,000 families that have been impacted by the lead-contaminated public water supply access to safe

drinking water. Having access to safe, clean drinking water is important to everyone’s survival, but it is paramount when municipal water supplies are compromised. During such times of crisis, bottled water is a necessary, vital, and reliable source of clean, safe drinking water. In an effort to show how the industry is providing clean, safe bottled water to the residents of Flint and to offer continued support as the situation evolves, IBWA sent letters to Michigan Governor Rick Snyder (R) and Flint Mayor Karen Williams Weaver, PhD (D). Both officials’ administrations are working to address the issue of Flint’s lead-contaminated

public water system. The IBWA letters highlighted the steps its members have taken to deliver bottled water to Flint residents and schools. IBWA also offered any further assistance needed by the state or city of Flint while the situation continues to be addressed. IBWA has developed a webpage—www.bottledwater. org/bottled-water-flint—to provide the public and media a reliable source of bottled water facts. Content includes information about lead regulations for both bottled water and the public water supply. The page also provides updates on the bottled water industry’s activities related to Flint. FOR UPDATES ON THE BOTTLED WATER INDUSTRY’S FLINT ACTIVITIES, VISIT WWW.BOTTLEDWATER. ORG/BOTTLEDWATER-FLINT. It is important to note that emergency preparedness guidelines issued by the U.S. Department of Homeland Security (DHS) recommend that all households maintain an emergency supply of water—at least one gallon per person per day for three days—for drinking, cooking, and personal hygiene. The DHS guidelines specifically recommend that consumers purchase commercially bottled water. If you have any questions about IBWA member response to the crisis in Flint, please contact IBWA Vice President of Communications Chris Hogan: chogan@bottledwater.org.



Support Increases for End to NPS Bottled Water Sales Ban Policy

Last December, Congress released a $1.1 trillion fiscal year 2016 omnibus package to fund the federal government. A provision passed by the U.S. House of Representatives on July 7, 2015, and supported by IBWA, to halt a misguided National Park Service (NPS) policy that allows parks to ban the sale of bottled water was not included in that omnibus package. However, a report accompanying the bill acknowledged Congress heard the concerns about the sales ban policy and directed NPS to submit a report on the data it used to justify the sales ban by February 16, 2016. At press time, as publication of the NPS report is imminent, IBWA contin-

ues its efforts to end the ban on the sale of bottled water at national parks by educating interested parties about the facts of this issue. Meanwhile, IBWA’s efforts have been bolstered by increasing support. Harold Goldstein, DrPH, the executive director of the California Center for Public Health Advocacy, wrote an article for the Huffington Post criticizing the NPS policy. “Apparently, the Park Service sees plastic as a menace only when it carries healthy hydrating water,” he writes. “Add 5, 10, or 15 teaspoons of sugar to that water, and suddenly plastic becomes a park favorite, offering visitors not only a sugar high but a path to obesity, tooth decay, fatty liver disease and Type 2 diabetes.” (For more, visit bit.ly/GoldsteinNPSbwban.) On December 1, 2015, Citizens Against Government Waste (CAGW), a high-profile government watchdog group, also called for an end to the NPS bottled water sales ban policy. Tom Schatz, CAGW president, expressed his concern in an article he authored for The Hill, a popular Capitol Hill publication. Schatz writes

that “it does not make sense to ban the sale of bottled water while allowing other packaged beverages to be sold. It would be better for the NPS to provide plenty of waste receptacles large enough to collect all bottles and educate park visitors on the need to properly recycle. . . .” (Read Schatz’s article at bit.ly/SchatzNPSbwban.) IBWA agrees with CAGW and Dr. Goldstein that the sales ban on bottled water is not in the best interest of park visitors. NPS has already indicated that the 18 national parks that have eliminated sales of bottled water are not tracking the impacts of those bans as directed. Thus, IBWA is confident that the NPS report detailing the data individual park units used to ban the sale of bottled water will not support the NPS bottled water sales ban policy. This year, as we celebrate the 100th anniversary of our national parks, IBWA looks forward to starting a conversation with NPS about how bottled water aids people in their efforts to lead a healthy lifestyle and ways to encourage more recycling of all types of plastic beverage containers.


Janis Graham-Jones Named President of the Northeast Bottled Water Association

On January 1, 2016, the Northeast Bottled Water Association (NEBWA) announced that Janis Graham-Jones, general manager of IBWA bottler member Berkshire Springs Inc., assumed the office of president of the board of directors pursuant to NEBWA bylaws upon the expiration of former President Steve Feltman’s term. Graham-Jones previously served as a member of the NEBWA board and has also served as a volunteer on several boards in her community. Janis Graham-Jones Remarking on her new position, Graham-Jones said, “I look forward to serving all of our bottlers in the Northeast and helping to strengthen and build a unified organization. We will continue to offer educational opportunities for our bottler members and hope to enhance networking opportunities and business growth for our whole membership.” Graham-Jones has 23 years of experience in the bottled water industry. Currently, she oversees all of the bottling operations for Berkshire Springs, her family’s business. It was started by her father Dale Bosworth in the tiny village of Southfield, Massachusetts in 1970. She and her husband Felix, who is the certified plant operator (CPO) and quality control supervisor at Berkshire Springs, were previously distributors of Berkshire Mountain Spring Water in Connecticut. Graham-Jones and her husband live in Norfolk, Connecticut, just eight miles from the Massachusetts bottling plant. For more information about NEBWA, go to www.nebwa.org. MAR/APR 2016




looking for new opportunities to connect with co and educate th nsumers em about bottle d w at er is su es any of the follo , feel free to sh wing on your so are cial media site s d ur ing March and April—or b e inspired and write your own!

Today is World Kidney Day, and we’re drinking a bottle of water to celebrate our kidney health! #DrinkUp with water on World Kidney Day—your kidneys will thank you! #worldkidneyday #MissionH2O #BottledWater #water

The new #DietaryGuidelinesForAmericans recommend we significantly reduce our intake of added sugars to no more than 10% of daily calories. When it comes to packaged beverages, the smart and #healthy move is to choose #BottledWater first for thirst!

Learn more about World Kidney Day and kidney health at www.worldkidneyday.org.

https://www.instagram. com/p/BA0JVSwKSsW/?takenby=bottledwatermatters

Drink Packaging in U.S. Landfills (in tons as a % of all packaged beverages)

Nearly all drink containers are easily recyclable, yet 10 million tons were not recycled last year. And despite what some people hear about bottled water containers filling up landfills, PET bottled water containers make up only a small percent of all drink packaging that isn’t recycled. Here’s a look at the environmental impact of the eight most common drink packages.

Aseptic Box


Foil Pouch


Sources: Container Recycling Institute, 2013; Beverage Marketing Corporation, 2011; and National Association for PET Container Resources, 2011

The(in 8 most common D R INK packages order of overall environmental impact, rom most to least*) HDPE Common containers: Nalgene, juice, milk & water jugs.


Aluminum Can Common drinks: soda, beer and juice.






252.8 g Glass Drink containers: soda, beer & wine bottles. 23.9g PET Plastic (carbonated drinks) Same as bottled water but weighs more due to strength demands of carbonation. 30g Gable Top Carton A layer of cardboard sandwiched between two very thin layers of plastic.

Aseptic Box Made from multiple laminated layers: plastic, paper & foil.




591 83.6


889 28.0


93.5% 102.5



5g Foil Pouch Multiple layers of different types of plastics and aluminum all laminated together.



218 22.0

9.9g PET Plastic (bottled water) 61.4% 262 Stands for “polyethylene terephthalate” - a form of 12.0 polyester.

BTUs / container - BTUs are British Thermal Units, a unit for measuring energy use. Figures show how many BTUs are used to make one container – averaged from all sizes within container type. Metric Tons of CO 2 equivalent /1,000,000 containers - The amount of greenhouse gases emitted by producing 1,000,000 containers. Percentage of packaging “landfilled” instead of recycled. Not all beverage packaging is recyclable.



Packaging weight in grams (average weight for a single serve container.)

Post on March 10: World Kidney Day

Re-think Your Drink Packaging & ALWAYS Recycle!

Did you know almost 70% of what people drink these days comes in a package?

Least environmental impact!

Sources: U.S. Department of Agriculture (Food Surveys Research Group), Container Recycling Institute, PET Resin Association, Beverage Marketing Corporation, National Association for PET Container Resources, International Bottled Water Association, Planet Ark, waste360.com, Recycle USA Inc., and the Glass Packaging Institute * Using 2010 data


Download: bit.ly/RethinkYrDrink2016

According to the American Kidney Fund, you should drink plenty of water because that may help prevent kidney stones and urinary tract infections. #WorldKidneyDay is March 10

For emergency preparedness, FEMA suggests you store a gallon of water per person per day for at least 3 days for drinking and sanitation. #weather-ready

https://www.pinterest.com/ pin/414964553141667393/

https://www.pinterest.com/ pin/414964553141667261/ Download: bit.ly/StartH2OConversation

[On March 10] If you’ve already had a kidney stone, drink 2 to 3 liters of water daily to lessen the risk of forming a new stone. #WorldKidneyDay bit.ly/KidneyGoldenRules

Did you know that zero-calorie #BottledWater helps people drink more #water? Think Water First For Thirst! #health #hydration https://instagram.com/p/0X30S7qSlG/ ?taken-by=bottledwatermatters

Download: bit.ly/NormanNPS

#BottledWater helps people drink more water. & new US Dietary Guidelines recommend water over sugarsweetened beverages. http://whro. On-the-go? org/lifestyle/27574-uncle-sam-justtold-us-to-drink-water-not-soda-you#BottledWater is always an easy might-ve-missed-it and healthy zero-calorie choice when you are out and about. Stay #hydrated, stay #healthy! http://www.bottledwater.org/public/ images2/Facebook-BikeRide.jpeg 8



[On March 22] DYK? #BottledWater has the lowest water and energy use ratios of all packaged beverages. #WorldWaterDay www.youtube.com/ watch?v=zydMRExHrYE

#HydrationTip In a bad mood? Drink some H2O. Even mild hydration can affect your mood bit.ly/H2Obrainpower #URH2O According to Antea Group’s 2014 research, bottled water has the lowest water use ratio and energy use ratio of all packaged beverages. https://www.pinterest.com/ pin/414964553141667662/


IBWA Bottlers Recognized for Excellence The IBWA Excellence in Manufacturing designation represents the highest standard in manufacturing quality for bottled water plants. This title recognizes whether a bottled water facility’s HACCP (Hazard Analysis and Critical Control Points) plans and GMPs (Good Manufacturing Practices) are in compliance with the IBWA Bottled Water Code of Practice. The following guidelines have been established: • If a facility’s mandatory annual audit findings exhibit no major nonconformances and three or fewer minor nonconformances, the plant is awarded a certificate for Excellence in Manufacturing. • If a facility’s mandatory annual audit findings exhibit no major nonconformances and from four to 10 minor

nonconformances, the plant is awarded a Certificate of Compliance. The certificate acknowledges that the plant is in compliance with its HACCP plan and GMPs. • Plants that are cited by the auditor for one or more major nonconformances and/or more than 10 minor nonconformances do not pass the annual audit. Those plants are required by IBWA to provide a plan for returning to compliance with their HACCP plan and all applicable GMP requirements. IBWA would like to congratulate the following facilities for achieving Excellence in Manufacturing (listed below) or earning a Certificate of Compliance (listed on pages 10-11) in 2015.

2015 IBWA Excellence in Manufacturing Awards

Canadian Valley Water, Inc. dba Culligan Bottled Water Plant El Reno, OK

A Better Water Inc. dba Culligan Bottled Water Production of North Central Indiana Monticello, IN

CG Roxane Johnstown, NY Moultonborough, NH Norman, AR Olancha, CA Salem, SC Weed, CA

Danville Water Conditioning dba Culligan Water Conditioning of Danville, IL Danville, IL

Eastern Wisconsin Water Conditioning Company dba Culligan of Burlington, WI Burlington, WI

Driessen Water, Inc. dba Culligan Water Conditioning of Fort Wayne, IN Fort Wayne, IN

Firmage Bottled Water Corporation dba Culligan Bottled Water of Utah Salt Lake City, UT

Absopure Water O’Fallon, IL Plymouth, MI Adobe Enterprises Inc. dba Culligan Magic Valley Twin Falls, ID Alaska Glacier Products Anchorage, AK Aqua Falls Fairborn, OH Aqua Solutions, LLC dba Culligan of Ottawa, IL Ottawa, IL Aqua Systems Avon, IN Aquarius Enterprises, Inc. dba Culligan of Tulsa Tulsa, OK Arctic Glacier dba Koldkist Bottled Water Portland, OR Aspen Water Technologies dba Culligan Water Conditioning of Cheyenne, WY Cheyenne, WY Brevard Water Conditioning dba Culligan Water Conditioning of Daytona Beach, FL Daytona Beach, FL C & S Enterprises, Inc. dba Culligan Water Conditioning of Columbia, MO Columbia, MO

Chameleon Beverage Company Commerce, CA

Driessen Water, Inc. dba Culliagn Water Conditioning of Waseca, MN Waseca, MN

Creekside Springs Salineville, OH

Drink More Water Gaithersburg, MD

Crystal Clear Water Des Moines, IA

DS Services 6055 S. Harlem Ave. - Chicago, IL 6155 S. Harlem Ave. - Chicago, IL Carnegie, PA East Peoria, IL El Paso, TX Elgin, IL Ephrata , PA Fort Lauderdale, FL Fresno, CA Grand Prairie, TX Kansas City, KS Katy, TX Kent, WA Kentwood, LA Lakeside, CA Las Vegas, NV Lindenhurst, NY Los Angeles, CA Mableton, GA Milpitas, CA Orlando, FL Phoenix, AZ Portland, OR Sacramento, CA Salt Lake City, UT Santa Ana, CA

Culligan of NWA dba Culligan Water Conditioning of Bellingham, WA Bellingham, WA Culligan San Paso Co. dba Culligan Santa Maria Santa Maria, CA Culligan Water Conditioning of San Antonio dba Culligan of San Antonio San Antonio, TX Culligan Water Conditioning of West Texas, Inc. dba Culligan Water Conditioning of West Texas Midland, TX Culligan Water Moscow, LLC dba Culligan Water Conditioning of Coeur D’Alene, ID Coeur D’Alene, ID DAKS Enterprises, Ltd. dba Culligan Water Conditioning of Boone, IA Boone, IA

Earl Ising, Inc. dba Culligan Soft Water Service of Livermore, CA Livermore, CA

Grand Springs Distrubtion Alton, VA H2O Conditioning of Cameron County, Inc. dba Culligan Water Conditioning of the Rio Grande Valley San Benito, TX Keppler Water Treatment dba Keppler Culligan Water Treatment Akron, NY Looking Glass dba Idaho Ice Moscow, ID McCollum Bottled Water dba Culligan Bottling of the Tri Cities, TN Blountville, TN Melwood Springs Blue Ridge, GA Milbert Company dba Culligan Water Conditioning of Inver Grove Heights, MN Inver Grove Hts., MN Misty Mountain Spring Water Abingdon, VA Nestlé Waters North America dba Arrowhead Mountain Spring Water Cabazon, CA Livermore, CA Los Angeles, CA Phoenix, AZ

MAR/APR 2016




Nestlé Waters North America dba Deer Park 405 Nestle Way - Lorton, VA Nestlé Waters North America dba Ice Mountain Spring Water Stanwood, MI Woodridge, IL Nestlé Waters North America dba Nestlé Pure Life 7712 Penn Drive - Breinigsville, PA Dallas, TX Greenwood, IN Lee, FL Red Boiling Springs, TN Nestlé Waters North America dba Ozarka Hawkins, TX Houston, TX Pasadena, TX Nestlé Waters North America dba Poland Spring Water Framingham, MA Hollis Center, ME Kingfield, ME Poland Spring, ME Nestlé Waters North America dba Zephyrhills Water Company Zephyrhills, FL Niagara Bottling 811 Zephyr Street - Stockton, CA 1025 Runway Drive - Stockton, CA 2560 E. Philadelphia Street - Ontario, CA 4800 Langdon Road - Dallas, TX 4851 Mountain Creek Parkway Dallas, TX 5674 E. Concours Street - Ontario, CA Allentown, PA Aurora, CO Gahanna, OH Groveland, FL Hamburg, PA Missouri City, TX Mooresville, NC Newnan, GA Phoenix, AZ Plainfield, IN Pleasant Prairie, WI Puyallup, WA West Valley City, UT Premium Waters Chippewa Falls, WI Douglas, GA Fargo, ND Fort Worth, TX Greeneville, TN Mountain, WI Quincy, IL Riverside, MO Willmar, MN North Carolina Bottled Water Co. Inc. dba Culligan Water Conditioning of Goldsboro, NC Goldsboro, NC




Northeastern Water Services, Inc. dba Culligan Water Conditioning of Binghampton, NY Endicott, NY Northwest Water Conditioning dba Culligan Water Boise Boise, ID Publix Super Markets Dacula, GA Deerfield Beach, FL Lakeland, FL Quality Water Works, Inc. dba Culligan Water Conditioning of Kalispell, MT Kalispell, MT Roaring Spring Water Roaring Spring, PA RTD Beverages Covington, LA Sam H. Jones Furniture & Appliances, Inc. dba Culligan Water Conditioning of Pocatello, ID Pocatello, ID Shenandoah Corporation Staunton, VA Shinn Spring Water Company dba The Water Guy Birdsboro, PA Silver Springs Bottled Water Ocala, FL Soft Water Service Company dba Culligan Bottled Water of Minneapolis, MN Brooklyn Park, MN Southwest Water Conditioning Company dba Culligan Water Conditioning of Phoenix, AZ Phoenix, AZ T & B Enterprises, Inc. dba Culligan Water Conditioning of Carroll, IA Carroll, IA The Kroger Company dba Crossroad Farms Dairy Indianapolis, IN Vetter’s Inc. dba Culligan of Davenport Davenport, IA Walter C. Voigt, Inc. dba Central Valley Culligan Fresno, CA Water Conditioning of Mankato, Inc. dba Culligan Water Conditioning of Madelia, MN Madelia, MN

Water Conditioning of the Tri-Cites,Inc. dba Culligan Water Conditioning of the Tri-Cities, WA Kennewick, WA

Wichita Water Conditioning dba Culligan of Denver Englewood, CO

WaterCo of the Pacific North West, Inc. dba Culligan of Spokane, WA Spokane, WA

Wichita Water Condtioning dba Culligan of LaVista, NE LaVista, NE Wichita Water Conditioning dba Culligan of NWA Lowell, AR

WaterCo of the Pacific North West, Inc. dba Culligan of Tukwila, WA Tukwila, WA

Wichita Water Conditioning dba Hall’s Culligan of Wichita, KS Wichita, KS

WaterCo of the Pacific North West, Inc. dba Culligan of Yakima, WA Yakima, WA

Wisconsin Glacier Springs Bottling New Berlin, WI Zeiger Bros. Inc. dba Culligan Water Conditioning of Hannibal, MO Hannibal, MO

Certificate of Compliance IBWA would also like to congratulate the following facilities for earning a Certificate of Compliance in 2015: Berkeley Club Beverages Berkeley Springs, WV Berkshire Springs Inc. Southfield, MA Cascade Bottled Water Farmington, NM Central Nebraska Water Conditioning dba Culligan Water Conditioning of Grand Island, NE Grand Island, NE

Keith McCardel, Inc. dba McCardel Culligan Water Conditioning Traverse City, MI Kenneth L. Myers and Thomas Baker III dba Culligan Water Conditioning of Havre, MT Havre, MT Maumee Valley Bottlers, Inc. dba Culligan Bottled Water Service Napoleon, OH

CG Roxane Benton, TN

Mayer Brothers Apple Products Inc. West Seneca, NY

Chemung Spring Water Co. Inc. Chemung, NY

Moon Enterprises, Inc. dba Culligan Water Conditioning of Kingman, AZ Kingman, AZ

Creekside Springs Ambridge, PA Crossroads Beverage Group Reading, PA D. T. Water Corporation dba Mast Family Culligan Fort Myers, FL Diamond Springs Water Charlotte, NC DS Services Denver, CO Midland, TX Famous Ramona Water Ramona, CA H2Oregon The Dalles, OR Ideal Pure Water Omaha, NE

Motsch Water Treatment, LLC dba Culligan Water Systems of Clute, TX Clute, TX Mountain Brook Water Kentwood, LA Nestlé Waters North America dba Arrowhead Mountain Spring Water Ontario, CA Nestlé Waters North America dba Deer Park Jersey City, NJ Nestlé Waters North America dba Ice Mountain Spring Water Hilliard, OH


Nestlé Waters North America dba Nestlé Pure Life Denver, CO Sacramento, CA Orth Water Solutions, Inc. dba Culligan Water Conditioning of Ogallala, NE Julesburg, CO Plooster Water, Inc. dba Culligan Water Conditioning of Chadron, NE Chadron, NE

Polar Beverages Worcester, MA

Sweet Springs Valley Water Gap Mills, WV

Readington Farms Whitehouse, NJ

Trumbull Bottled Water, Inc. dba Culligan Water Conditioning of Dotha, Alabama, and Jackson County, FL Panama City, FL

Schuler Water Treatment, Inc. dba Culligan Water Conditioning of Hutchinson, TX Hutchinson, KS Southwest Water Conditioning Companydba Culligan Water Conditioning of Tucson, AZ Tucson, AZ

Wheatland Waters, Inc. dba Culligan of Great Kansas City Olathe, KS

Water Boy Inc. Bradenton, FL


A Trained Workforce: CPO Excellence IBWA would like to congratulate the following bottled water professionals who successfully passed IBWA’s certified plant operator (CPO) exam in 2015. Canadian Valley Water El Reno, OK Bob Rother Mark Rother

Culligan Water Brooklyn Park, MN John Lewis

CG Roxane Norman, AR Mira Robins

DS Services Chicago, IL Brittany Morris James Stark

Creekside Springs Ambridge, PA Don Sivy Mark Smith

DS Services East Peoria, IL David Stull Carl Vance

Crossroads Beverage Company Reading, PA William Derer

DS Services Kansas City, KS Jason Ritchie

Crystal Clear Bottled Water Des Moines, IA Frank Gagle Patrick Mortensen Howard Thorn Culligan Baton Rouge, LA Jason Limbers Suzy Limbers Culligan of Danville Danville, IL Larry Harned Culligan of Fort Wayne Fort Wayne, IN William Austin David Epperson Culligan of NWA Lowell, AR James Payne Culligan of Spokane Spokane, WA Scott Barry Culligan of West Texas Midland, TX Jesus Cuellar

DS Services Salt Lake City Ernest Lloyd Cox Halls Culligan Englewood, CO Bryan Kunz H2Oregon The Dalles, OR Efrain Rodriguez Nestlé Waters North America Breinigsville, PA William Bradley Roxann Leggett John Neborak Stephen Parente Jeffrey Searfoss Nestlé Waters North America Denver, CO Andrea Evans Michael Myers Nestlé Waters North America Pasadena, TX Diane Johnson Nestlé Waters North America Red Boiling Springs, TN Lora Rice

Niagara Bottling Allentown, PA Kevin Brilhart Niagara Bottling Aurora, CO Ryan Peters Derek Rold Cornelius Sackey Patrick Yen Niagara Bottling Dallas, TX Douglas Turner Niagara Bottling Gahanna, OH Stephanie Christel Greg Ickes Niagara Bottling Groveland, FL Erick Lopez Angel Nelson Niagara Bottling Hamburg, PA Arianna Tankeloff Niagara Bottling Newnan, GA Christopher Emigholz Niagara Bottling Ontario, CA Angelie Descalzo Ryan Fuerte Kevin Kopitch Ramon Montano Niagara Bottling Phoenix, AZ Melissa Nielsen

North Carolina Bottled Water Company Goldsboro, NC William Futrelle Northwest Water Conditioning Boise, ID Glen Lincoln Polar Beverages Worcester, MA Brad Landroche Anand Pinto Premium Waters Fargo, ND Todd Muchow Premium Waters Mountain, WI Rhonda Letizia Premium Waters Riverside, MO Christopher Albert Roy Carney Darin Wood Premium Waters Willmar, MN Matt Kubesh Sterling Water Culligan Rothschild, WI Kevin Obremski Adam Seehafer Water Boy Bradenton, FL Evan McLauchlin

Niagara Bottling Stockton, CA Bryant Resendiz Stanley Unciano MAR/APR 2016







How_much_do_you_know_about_your_beverage_choice? By Jill Culora



When walking down the beverage aisle at your local grocery store, you’ve probably noticed that your drink options have grown substantially. And if you live in America, you’ve probably also noticed that more and more of us have a weight problem. The Centers for Disease Control and Prevention (CDC) reports that more than two-thirds of Americans (69 percent) are either overweight or obese (bit.ly/CDCobese). To lose weight, nutritionists advise us to cut back on our caloric intake, and most people try to do that by eating less. But new research conducted by the U.S. Beverage Guidance Panel (BGP) suggests that people need to also take a close look at the beverage calories they consume. Apparently, it’s the calories in our drinks that might be pushing us over the calorie edge. A latte in the morning, a fruit smoothie in the afternoon, and a glass of wine with dinner can easily add up to 450 of your recommended daily calories. Here’s the catch: experts say we should drink no more than 10 percent of our daily calories. Depending on your age, gender, and level of activity, that means you should consume just 180 – 320 calories via drinks each day. The chart on page 14 was produced using the U.S. Department of Agriculture’s (USDA) “Estimated Calorie Needs per Day by Age, Gender, and Physical Activity” recommendations. According to that, the author of this article should drink just 200 calories per day. Yikes! Recognizing the relationship between the growing number of beverage options on the market, increasing consumption rates of those drinks, and expanding American waistlines, Barry Popkin, PhD, director of the Interdisciplinary Obesity Center and the Division of Nutrition Epidemiology, initiated the BGP to provide consumers with guidance on the health and nutritional benefits of various drinks. The BGP calculates that Americans, on average, consume 21 percent of their total calorie intake from beverages. The BGP—which is comprised of six nutrition experts from across the United States, including Drinking

Water Research Foundation Trustee Lawrence Armstrong, PhD—ranked categories of beverages into six levels based on the following: calories delivered, contribution to intake of energy and essential nutrients, and evidence for positive and negative effects on health. “The winner? Water,” reports the Harvard School of Public Health, citing the BGP’s findings in its Healthy Beverage Guidelines published online (bit.ly/ HarvardWater). In the introduction to its guidelines, the Harvard report states: In the beginning, there was water—abundant, refreshing, providing everything the body needs to replenish the fluids it loses. Humans relied on it as their only beverage for millions of years. Milk came next, with the advent of agriculture and the domestication of animals. Then, beer and wine and coffee and tea, all drunk for taste and pleasure as much as for the fluids they provide. The newcomers— soft drinks, sports and energy drinks, and the like—offer hydration but with a hefty dose of unnecessary calories that the body may have a hard time regulating. Below—and in the sidebar on pages 16-17—are the BGP’s six beverage categories and the recommended servings per day of each, starting with the least recommended: •

calorie-rich beverages without nutrients, such as carbonated soft drinks up to one 8-oz. serving, less if trying to lose weight

calorie-rich with some nutrients, 100 percent fruit and vegetable juices, whole milk, sports drinks up to one 8-oz. serving

diet beverages with sugar substitutes up to four 8-oz. servings

nonfat or low-fat milk and fortified soy beverages up to two 8-oz. servings

MAR/APR 2016 • BWR • 13

unsweetened coffee and tea, iced and hot up to four 8-oz. servings of coffee a day, up to eight 8-oz. servings of tea

water at least four 8-oz. servings for women, at least six 8-oz. servings for men

Experts say you should drink no more than 10 percent of your daily calories. Having one calorie-rich drink (such as those previously identified) practically uses up your sugar allowance for an entire day. According to the January 2007 issue of American Journal of Public Health, drinking water instead of three sugary drinks a week for a year could save a person 6,084 grams of sugar, which equates to saving 24,336 calories.

Calorie-rich Beverages Without Nutrients

Not surprisingly, the BGP advises consumers to drink sparingly beverages that contain the most calories COLA and the least nutritional benefits. Those beverages include carbonated Calorie-rich With Some Nutrients soft drinks (CSDs), fruit drinks, Drinks that are high in calories but sweetened teas, and smoothies, as they are described as offer some nutritional value have calorically sweetened beverages with high energy density their own BGP category, but they with no or low nutrients. The recommendation is that should also be consumed sparingly. people should consume none or up to one 8-oz. serving For example, 100-percent orange daily—and fewer if trying to lose weight. “Caloric sweetenjuice counts as part of your daily ers have been linked to dental caries, increased energy infruit intake, according to the USDA, but it is recomtake, weight gain, and an increased risk of type 2 diabetes,” mended that people should only consume up to 4 oz. per the BGP report states. Besides the high calorie count, sugar day. Vegetable juice is a lower-calorie alternative to juice is also a concern with this drink group, with intake levels and offers nutrition, but it also can be high in sodium. ranging from 20g to 37g per 12-oz. serving (which equates Whole milk is a good source of calcium and vitamin D, to between 5 – 9 teaspoons). In 2015, the World Health but it has significantly more calories that non-fat or skim Organization (WHO) released new recommendations milk. Sports drinks are high in calories and sugar, but stating “intake of free sugars be reduced to less than 10 they also contain sodium, chloride, and potassium. While percent of a person’s total energy intake and a reduction to such beverages are recommended for endurance athletes 5 percent of energy intake would provide additional health (0-16 oz. daily), they are not necessarily required for benefits”—that works out to 6 teaspoons or 25 grams of casual athletes or daily walkers. Beer and wine offer some sugar per Estimated day for the average person. benefi ts, soPhysical they are included in Level this “calorie-rich Calorie Needs per Day by Age, health Gender, and Activity

Estimated Calorie Needs per Day by Age, Gender, and Physical Activity Level 3200

3000 2800



Active 2400

Moderate Activity



Calories 2000





Moderate Activity Sedentary


1200 1000



















Source: This chart was created from data found on the USDA’s “Estimated Calorie Needs per Day by Age, Gender, and Physical Activity Level” table, found at bit.ly/USDAEstCalPerDayAgeGenAct.





The latest recommendations from the World Health Organization state, that for “additional health benefits,” you should reduce intake of free sugars to 5 percent of energy intake—that works out to 6 teaspoons (25 grams) per day for the average person. with some nutrients” category. Moderate consumption of alcohol is associated with lower risk of coronary heart disease and ischemic stroke, as well as type 2 diabetes and gallstones. The BGP panel recommends 0 to 1 alcoholic drinks per day for women and 0 to 2 for men (i.e., one drink equals 12 oz. beer, 5 oz. wine, or 1.5 oz spirits).

Diet Drinks and Sugar Substitutes Preferred over sugar-sweetened beverages, diet drinks and sugar substitutes are lower in calories, DIET but they also carry a caveat: BGP’s research suggests that these drinks might condition people for a sweetness preference; therefore, they may make people more susceptible to weight gain. Sugar substitutes, also known as calorie-free artificial sweeteners, include aspartame (Equal, NutraSweet, and others), saccharin (Sweet’N Low, Necta Sweet, and others), and sucralose (Splenda). Stevia, a natural sweetener is also included in this group. According to the Harvard report, “The possibility that they may contribute to weight gain suggest that they aren’t an innocuous alternative to water, and should be drunk as the occasional treat rather than a daily beverage.” The BGP recommends people consume fewer than four 8-oz. servings of non-calorically sweetened drinks each day.

Low-fat, Skim, and Soy Milk Low-fat dairy and fortified soy milk provide an important source of protein, calcium, vitamin D, and other nutrients. But even low-fat milk is high in calories, as the BGP notes. That is the reason it suggests no more than two 8-oz. glasses per day. Dairy products are also high in sugar, which, as mentioned above, WHO recommends for optimum health benefits people should

UNINTENDED CONSEQUENCES OF BOTTLED WATER SALES BANS Because people are increasingly choosing bottled water over other packaged drinks, it’s important for bottled water to be available where other packaged beverages are sold. A few colleges and some parks within the U.S. National Park Service have banned the sale of bottled water in an effort to reduce waste. Research has shown, however, that banning the sale of bottled water has lead to increased consumption of sugary drinks and an increase in plastic containers in the garbage. “The Unintended Consequences of Changes in Beverage Options and the Removal of Bottled Water on a University Campus” (bit. ly/BWbanUVM), by University of Vermont (UVM) Professor of Nutrition Rachel K. Johnson, PhD, MPH, and her co-author, found UVM’s decision to remove bottled water drove students, faculty, staff, and visitors to purchase more unhealthy sugary drinks (by 33 percent). At the same time, the number of plastic beverage containers on campus (and in its waste stream) actually increased (by 6 percent). Those were the results of the sales ban, even though the university provided free reusable water bottles at campus events, retrofitted 68 water fountains to allow for the refilling of reusable water bottles, and conducted an educational campaign to inform students about the effort.

consume fewer than 25 grams of sugar each day. An 8-oz. glass of skim milk is 125 calories and has 12 grams of sugar. Unsweetened soy milk, on the other hand, has similar calories, but much less sugar: 2 grams.

Coffee and Tea Consumed without milk, cream, or sugar, coffee and tea are grouped together because they have no or low calories, but they do contain caffeine, a stimulate that is considered a low health risk if you consume up to

According to the American Journal of Public Health, drinking water instead of three sugary drinks a week for a year could save a person 6,084 grams of sugar, which equates to saving 24,336 calories. MAR/APR 2016



Water is simply the best beverage choice for hydration. 400mg per day. Coffee contains higher levels of caffeine compared to tea, about double the amount. Thus, the BGP recommends that people should consume fewer than four 8-oz. servings of coffee per day or eight 8-oz. servings of tea per day. Some people, however, are more sensitive to the effects of caffeine and should adjust consumption accordingly. Pregnant women are advised to drink less than 300mg per day. Both coffee and tea have been associated with having health benefits. The BGP’s research shows that coffee consumption can reduced the risk of type 2 diabetes, colorectal cancer, and Parkinson’s. Meanwhile, tea is full of antioxidants and flavonoids that are said to be beneficial to a person’s health, most notably boosting the immune system. The beverage panel also noted that tea consumption might increase bone density, reduce tooth decay and cavities, and reduce kidney stones.

Water Water is simply the best beverage choice for hydration. Pure H2O contains zero calories and no flavorings or caffeine. Drinking water— whether from the tap, filtered, or in a bottled—is the easiest thing a person can do to help lead a healthier lifestyle. According to Dr. Popkin, the lead scientist on the BGP, people who drink water are more likely to have a lower calorie intake and have a healthier diet pattern that includes fruit, vegetables, and low-fat milk. Research shows people are indeed switching to this healthy choice. According to research conducted by IBWA, a staggering 73 percent of the growth in bottled water sales (from 1998 to 2011) comes from people switching to bottled water from other less-healthy packaged drinks, not necessarily tap water. In fact, a consumer survey notes that most bottled water drinkers drink both tap and bottled water. The bottled water industry promotes drinking water—both tap and bottled—but if you happen to choose bottled water instead of tap, you are drinking water that doesn’t contain any byproducts of

What You Drink Is a Bigger Deal ks Than You Might Think... Drins) h c t i -r ien Experts say you should drink no more than 10% of your daily calories. Depending on your age, gender, and level of activity, that means drinking between just 180 320 calories each day.*

rie utr Caloithout n calories

So, how will you drink your calories today?  per 12-oz. serving

(teaspoon) = 4.2g *USDA calorie needs by gender, age and physical acivity.


Sources: U.S. Beverage Guidance Panel, United States Department of Agriculture (USDA) National Nutriend Database, and the World Health Organization. Drawings: Anbileru Adaleru (NounProject), Santiago Arias (NounProject), Ben Markoch (NounProject) and iconsmind.com.




r suga

9 6 .. 15 . . . . . 5 . . . .... 165 ks.... . . n . . i . . r . d ........ 8 9 Soft .. 17 inks . . r . . . d . 8 . . . t ... Frui . 128 s....... .. e i d h e n ot eete Smo a, sw e t Iced

With so many drinks to choose from, beverage experts have taken a close look at the health and nutrition for various drinks and divided them into the following drink categories, with the aim to help you choose beverages more wisely.




fewer than one 8-oz. serving per day, less if trying to lose weight.


a (w lorie it h so rich Fr me uit nu Drin Veg jui tri ks  e c t e e a Wh ..... ..... calori nts) o le ble ... ju es Sp

m ic o 165 sug Be rts d ilk.... e... ar er. . r . 7 . i . 7 . . n . ..... 7 Wi . . k 23 . s ne 6 ..... .......... ....... 3 ..... . . . . . 95 ..... . . . 4 . . 1 ..... 46 5 123 0

enjoy fewer than one 8-oz. serving per day, less if trying to lose weight.


WATER WINS disinfectants. In addition, bottled water has a better safety record. The CDC reports that tap water causes 19 million illnesses each year, while bottled water causes none. For that reason, the CDC recommends that pregnant and immunocompromised people drink bottled water instead of tap water (bit.ly/CDCpws).

The Clear Winner by a Healthy Margin: Water The health benefits of drinking water over other packaged drinks is one reason why the bottled water industry worked for water to be cited more in the 2015-2020 Dietary Guidelines for Americans, which were issued on January 7, 2016. Those guidelines recommend that people should limit calories from added sugars, shift to healthier beverage and food choices, and consume less than 10 percent of calories per day from added sugar. (For more, read “New U.S. Dietary Guidelines Recommend Water Consumption” on page 18.) Staying properly hydrated is something people don’t often think about until they start feeling the effects of

up to four 8-oz. servings per day.

Diet Drin ks 

Die t Die soft d calo t gr rin rie k e Die t ju en tea ......... 0 s caffei n ice. . ....... .......... 0 36m e ....... g ....... 11m 0 g 0mg

Milk Soy

im t, Sk a f Low



r suga ries

3 5 .. 15 ) 4 % 1 ilk ( ...... 125 m t . 1/2 . a f ... ......... ....... 120 Lowk l i 4 . m .... 165 Skim lk............ . . . k n mi t dri Soy ogur y t a f Low-

up to two 8-oz.

servings per day.

dehydration, such as dry mouth, thirst, or dizziness. But by the time you have those feelings, your body is already 2 percent dehydrated. Bottled water is an ideal beverage choice for people who want to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol, and other ingredients. Available in a variety of types—including spring, purified, mineral, and sparkling—bottled water offers consumers many convenient options to meet their specific needs. Whether as a replacement for high-calorie beverages, or as an alternative to alcoholic drinks, bottled water offers consumers a refreshing, healthy, hydrating, and convenient beverage that provides consistent safety, quality, and good taste. Combining these facts about the health benefits of drinking water—bottled and tap—with the nutritional information, serving guidance, and drawbacks of other drinks, all in one handy place, is certainly an eye opener. Equipped with this new information, consumers are better able to make wise choices about how they’ll drink their 10 percent of daily calories. Jill Culora is an experienced business journalist who frequently contributes to Bottled Water Reporter; jculora@bottledwater.org.

 Tea & ee gar e su Coff ffein

0 0 .. ffee .. 60 14 mg 3 o c .. k 75 Blac e cream .150 0 . . 2mg e . Coff 2% milk . 32 21 0 e 71mg 0 ......... . . . Latt . . 4 . 0mg esso ............. Espr 0 a. e t . . k ........ Blac tea l a b Her ca ries mg calo 143 3 . .... 3mg

up to

eight 8-oz. servings of tea or four 8-oz. servings of coffee per day.

Wate  r

Bottle d Wa calor ter..... ies Spark ......... ling 0 water Tap W .......... ater.. 0 .......... ........ 0

chlor ine 0mg

0mg 1mg

at least four 8 oz. servings for women and six 8-oz. servings for men per day.

MAR/APR 2016






On January 7, 2016, the U.S. Department of Agriculture (USDA) and Health and Human Services Department (HHS) released the 2015–2020 Dietary Guidelines for Americans (DGAs). The new federal dietary recommendations have recognized the important role water consumption plays in a healthy diet. In a press release announcing the publication of the guidelines, Secretary of Health and Human Services Sylvia M. Burwell and Secretary of Agriculture Tom Vilsack state that Americans should “limit calories from added sugars and saturated fats, and reduce sodium intake” and “shift to healthier food and beverage choices.” Just as the World Health Organization (WHO) did in 2015, the DGAs suggest that people consume “less than 10 percent of calories per day from added sugars” (bit.ly/USDAHHSpr). (WHO actually went one step further, recommending that “a reduction to below 5 percent of energy intake provides additional health benefits.”) One of the easiest and best ways Americans can reduce sugar intake, as noted in the USDA Center for Nutrition Policy and Promotion’s MyPlate “MyWins” guide, is to “drink water instead of sugary drinks.” (See MyPlate “My Wins” graphic on page 20.)

MAR/APR 2016



If you are unfamiliar with the DGAs, here’s how the Office of Disease Prevention and Health Promotion’s (ODPHP) website (health.gov) explains the role of the guidelines:

United States to help Americans make healthy food and beverage choices.

Thus, the importance of the DGAs should not be underestimated. As explained in the New York Times article The Dietary Guidelines Digital Press “New Dietary Guidelines Urge Less Kit (bit.ly/DGApresskit) provides Sugar for All and Less Protein for further explanation: Boys and Men,” the guidelines influPublished every fiUnited ve yearsStates for the ence “foods chosen for school lunch Department of Agriculture We know that a lifetime of healthy eating general public as well as public health programs, which feeds more than 30 helps to prevent chronic diseases like professionals, policy makers and program million children each school day, and obesity, heart disease, high blood pressure, implementers, the Dietary Guidelines they help shape national food assistance and Type 2 diabetes. The Dietary for Americans provides food-based programs like the Special Supplemental Guidelines provides a clear path for the recommendations for people aged two Nutrition Program for Women, Infants general public, as well as policy makers years and older. Each edition reflects the and Children, which has eight million and health professionals and others who current body of nutrition science, with beneficiaries” (bit.ly/NYTDGA2015). Start withreach small changes make healthier can enjoy. the public, to helpto Americans make a focus on chronic disease prevention. Inchoices addition, you the DGAs are intended to healthy choices, informed by a thoughtful, TheFollow recommendations in the Dietary help educate individuals and families the MyPlate building blocks below to create your own healthy eating solutions—“MyWins.” critical,food and transparent review ofsure the that your Guidelines serve as theand foundation for vital about how to make small,inhealthy Choose foods beverages from each group—making choices are limited sodium, saturated fat, and scientific evidence on nutrition. nutrition policies and programs acrossadded the sugars. changes (like eating more vegetables or

Find Your

Healthy Eating Style & Maintain It for a Lifetime

Make half your plate fruits and vegetables: Focus on whole fruits

Make half your grains whole grains • Look for whole grains listed first or second on the ingredients list—try oatmeal, popcorn, whole-grain bread, and brown rice.

• Choose whole fruits—fresh, frozen, dried, or canned in 100% juice. • Enjoy fruit with meals, as snacks, or as a dessert.

• Limit grain desserts and snacks, such as cakes, cookies, and pastries.



Move to low-fat or fat-free milk or yogurt • Choose fat-free milk, yogurt, and soy beverages (soy milk) to cut back on saturated fat. • Replace sour cream, cream, and regular cheese with low-fat yogurt, milk, and cheese.


Limit Vegetables


Drink and eat less sodium, saturated fat, and added sugars Make half your plate fruits and vegetables: Vary your veggies • Try adding fresh, frozen, or canned vegetables to salads, sides, and main dishes. • Choose a variety of colorful veggies prepared in healthful ways: steamed, sautéed, roasted, or raw.

Vary your protein routine • Mix up your protein foods to include seafood, beans and peas, unsalted nuts and seeds, soy products, eggs, and lean meats and poultry. • Try main dishes made with beans and seafood, like tuna salad or bean chili.

• Use the Nutrition Facts label and ingredients list to limit items high in sodium, saturated fat, and added sugars. • Choose vegetable oils instead of butter, and oil-based sauces and dips instead of ones with butter, cream, or cheese. • Drink water instead of sugary drinks.

The USDA’s MyPlate “My Wins” recommendations specifically advise people to “drink water instead Everything you eat and drink matters. MyWins of sugary drinks.” Emphasis added. The right mix can help you be healthier now and into the future. Find your MyWins! Center for Nutrition Policy and Promotion 20



Visit ChooseMyPlate.gov to learn more.

January 2016 USDA is an equal opportunity provider and employer.


drinking water instead of sugar-sweetened beverages); school officials on how to improve the “healthy food choices” provided by their cafeterias and in their vending machines; and food retail outlets on the importance of providing customers with information about making healthy food choices, according to the guideline’s online FAQ webpage (bit.ly/DGAsFAQs).


Water’s Important Role The health crisis in America is real. The Centers for Disease Control and Prevention (CDC) reports that more than two-thirds of Americans (69 percent) are either overweight or obese, 12.9 percent have some type of diabetes, 32.5 percent have hypertension, and 26.6 million Americans have been diagnosed with heart disease (bit.ly/CDCfaststats). According to the USDA/HHS’s press release on the 2015 dietary guidelines, Secretaries Burwell and Vilsack note that the “updated nutritional guidelines. . . encourage Americans to adopt a series of science-based recommendations to improve how they eat to reduce obesity and prevent chronic diseases like Type 2 diabetes, hypertension, and heart disease” (bit.ly/USDAHHSpr). A significant reduction in those diseases is possible, if Americans adopt healthier eating habits. An abundance of research is available showing the vital role water consumption plays in any successful weight management program. IBWA has long contended that water, including bottled water, helps people pursue a healthy lifestyle and, as the DGAs recommend, avoid sugar-sweetened beverages. In fact, when the Dietary Guidelines Advisory Committee (DGAC) was drafting the revised guidelines, IBWA and the Drinking Water Research Foundation (DWRF) summited comments highlighting the health benefits of water consumption. Those comments included a detailed reference list

Daily water consumption supports a nutritious, healthful, and wellbalanced diet. The studies, research articles, and other information listed below represent a sampling of the data IBWA and the Drinking Water Research Foundation provided to the Dietary Guideline Advisory Committee (DGAC). These documents address the healthful benefits of water consumption, optimum hydration, and the importance of making healthy beverage choices. Physiologic Attributes • Cheuvront et al., Am J Clin Nutr, 2013 March; 97 (3): 455-462. Physiologic basis for understanding quantitative dehydration assessment. • Pross et al., Br J Nutr, 2013 January 28; 109(2): 313–321. Influence of progressive fluid restriction on mood and physiological markers of dehydration in women. • Popkin et al., Nutr Rev, 2010 August; 68(8): 439–458. Water, hydration, and health - Review Article. bit.ly/PopkinHydrationHealth Cognition Attributes • Armstrong et al., J Nutr, 2012 Feb; 142(2):382-8. Mild dehydration affects mood in healthy young women. bit.ly/ArmstrongJN • Tang C et al., Cell Physiol Biochem, 2011; 27(6):757-68. Hydrationsensitive gene expression in brain. Chronic Illness Alleviation (diabetes, kidney stones, obesity, metabolic syndrome, cardiovascular disease) • May AL et al, Centers for Disease Control Report, 2013. Obesity: United States, 1999–2010. bit.ly/CDCobesity2013 • Sontrop JM et al., Am J Nephrol 2013;37:434–442. Association Between Water Intake, Chronic Kidney Disease, and Cardiovascular Disease: A Cross-Sectional Analysis of NHANES Data. bit.ly/ Sontropwaterintake • Yang Q et al. JAMA Intern Med doi:10.1001. Added Sugar Intake and Cardiovascular Diseases Mortality Among US Adults. bit.ly/ SugarIntakeHeartDisease • World Health Organization. Obesity and Overweight. Fact sheet N°311. Updated March 2013 Data and statistics on the population’s incidence of being overweight and/or obese. bit.ly/WHOwater2013 For a complete list of the research IBWA used for its water consumption recommendations to the DGAC, contact IBWA: ibwainfo@bottledwater.org..

MAR/APR 2016



Americans pursue a healthy lifestyle. (Other noteworthy testimony came from the Center for Science in the Public Interest’s Nancy Becker, who mentioned that people should “drink water first for thirst,” echoing DWRF’s pro-water messaging.) IBWA also prepared written comments for HHS and USDA.

In 2015, IBWA members and staff held meetings with White House representatives to discuss water’s role in healthy hydration. [Pictured (from left): Philippe Caradec (Danone Waters of America), Tamika Sims (IBWA), Shayron Barnes-Selby (DS Waters), Let’s Move’s Debra Eschmeyer, Joe Doss (IBWA), Bryan Shinn (The Water Guy), and Kristin Wilcox (IBWA).]

of scientific research that supported IBWA’s pro-water recommendations. (See sidebar on page 21 for a selection of that research.)

Water plays an important role in preventing health issues (including obesity, cardiovascular disease, type 2 diabetes, and kidney disease).

In its comments, IBWA encouraged DGAC members to promote water consumption in all of its forms: tap, filtered, and bottled. The association also pointed out that “in today’s on-the-go society, most of what we drink comes in a package. Therefore, encouraging specific, smart, healthy dietary choices—like bottled water instead of sugar-sweetened beverages—can help encourage individuals to lead more active and healthful lives. Bottled water brings water within arm’s reach for anyone. As a result, 40 percent of the water we drink today comes from a bottle,” according to research published in BMC Public Health (bit.ly/BMCPHwaterstat).

Studies indicate a need for increased water consumption in the United States, highlighted by the CDC’s data indicating an increase in sugarsweetened beverage consumption.

Dietary patterns suggest that consumption of packaged beverages is a part of the American lifestyle.

Consumers are making healthy choices, including choosing bottled water over sugar-sweetened beverages.

Bottled water is sustainable and has the lowest environmental footprint of any packaged beverage.

To emphasize that drinking more water, especially bottled water, is a realistic and practical way to support the DGAC’s efforts to encourage Americans to limit their sugar consumption and focus on a healthier lifestyle, IBWA’s comments to DGAC focused on a few key messages, including the following: 22



Working for Water IBWA’s educational campaign to ensure the 2015-2020 Dietary Guidelines for Americans included more references to water consumption was multipronged. In addition to submitting comments to the DGAC, on March 24, 2015, then-IBWA Director of Science and Research Tamika Sims, PhD, testified before USDA and HHS, emphasizing bottled water’s important role in helping

To further enlighten DGAs’ key decision makers about bottled water’s important role in healthy hydration, on May 20, 2015, IBWA members and staff participated in meetings at the White House and the USDA office in Washington, DC. The meetings offered another opportunity for IBWA to advocate for the inclusion of more language in the dietary guidelines referencing the benefits of water consumption. IBWA member representatives and staff met with Debra (Deb) Eschmeyer, the executive director of First Lady Michelle Obama’s Let’s Move! initiative and the White House senior policy advisor for Nutrition Policy; Dan Christenson, USDA deputy chief of staff; and Angela Tagtow, executive director for the Center for Nutrition Policy and Promotion (CNPP). During those meetings, IBWA reviewed the scientific research available and the consumer dietary and health trends on water consumption since the release of the 2010 Dietary Guidelines for Americans. IBWA’s efforts were bolstered on October 23, 2015, when 14 leading scientists, nutritionists, and academicians sent a letter to USDA Secretary Vilsack and HHS Secretary Burwell urging them to include “strong language” in the DGAs encouraging water consumption. Those nutrition experts—including the University of California’s Lorrene Ritchie, PhD, RD, and the Harvard School of Public Health’s Steven L. Gortmaker, PhD—also recommended that a symbol for water consumption be added to the MyPlate nutrition guide.



Listed below are some of the key messages IBWA promoted discussing the important role water plays in healthy hydration with USDA, HHS, and other decision groups: • The 2010 Dietary Guidelines for Americans perhaps did not advise Americans to drink water strongly enough given the high consumption of added sugars from beverages (47 percent) that exists today. Recommending bottled water as a healthy beverage choice is the key to cutting beverage sugar consumption and directly addresses the hydration needs, accessibility, and convenience Americans require for a healthy diet. • Numerous peer-reviewed scientific studies show that water consumption can aid in weight management and there is a need to promote the consumption of more water. With the markedly high rates of obesity and diabetes in the United States, science has shown water consumption can assist in the fight against these noncommunicable diseases.

Strong Endorsement for Water Thanks in part to the educational efforts of IBWA, the final version of the 20152020 Dietary Guidelines for Americans did recommend that the public “[d]rink water instead of sugary drinks.” The guidelines acknowledge that water consumption can benefit Americans in their efforts to eat and drink less added sugars. In a January 7, 2016 press release, IBWA President Joe Doss praised the revised dietary

• Bottled water is on track to be the No. 1 packaged beverage consumed in America by the end of this decade; however, given the marketing used by soda companies to encourage sugar-sweetened beverage consumption, more work is needed to keep adults and children reaching for water first, in all its forms—tap, filtered, and bottled. • From an environmental sustainability standpoint, science shows that when people choose bottled water instead of any other canned or bottled beverage, they are choosing less packaging, less energy consumption, and less water use. • Around the world, many countries recognize that water is an essential and core constituent of proper nutrition and have placed water in their dietary nutrition guides and/or in their dietary guideline documents. The United States should be among the countries that include water in their dietary guidelines.

guidelines, stating, “Because 47 percent of added sugars in our diets come from beverages—and 20 percent of our daily caloric intake—it is clear that Americans need guidance on how to be more aware of what they drink and to reduce their calorie consumption from beverages.” The 2015-2020 Dietary Guidelines for Americans provide strong support for the important role played by water in Americans’ diets and recommend the

increased access to, and availability of, water as a healthy beverage choice. Ultimately, limiting sugary beverages and drinking more water—including bottled water—is one of the easiest ways to follow the new nutrition advice from America’s top scientists.

Sabrina E. Hicks is IBWA’s publications manager. Contact her at shicks@bottledwater.org.

MAR/APR 2016



How Relationships Build Bottled Water Policy By J.P. Toner, IBWA Director of Government Relations, and Kristin Pearson Wilcox, IBWA Vice President of Government Relations

What influences a decision maker when he or she is making a decision? In today’s Internet-driven, information overload, continuous news cycle world, what do you think does—and doesn’t—get noticed by your elected officials in Washington, DC, and state capitals? Every interest group in town pulls on the shirtsleeves of members of Congress and state legislators, vying to get them to pay attention to their issues. More often than not, advocacy efforts are more successful if you’ve put in the time and effort to first build relationships with elected officials.

Grassroots’ Golden Rule: Relationships Matter As with any undertaking, grassroots advocacy efforts require time and serious commitment if you want to 24



achieve your goals. To see an example of a successful grassroots effort, we need to look no further than IBWA’s recent work to end the band on the sale of bottled water at park units within the U.S. National Park Service (NPS). Because of limited resources, IBWA staff and members understood that they would need to develop a grassroots campaign that relied on quality over quantity. In fact, an established relationship between an IBWA member with a member of Congress—and numerous conversations about bottled water facts—was critical in galvanizing the successful effort to pass an amendment on the floor of the U.S. House of Representatives that would end the sales ban on bottled water at NPS parks. The fate of the bill our amendment was attached to was uncertain; mas-

sive amounts of communications (over 300,000 pieces) were published from parties trying to keep the sales ban in place. But IBWA staff felt positive that the years our members had spent educating members of Congress about bottled water industry issues, and building relationships with them, would help us end the sales ban. IBWA members reached out directly to the House and Senate leadership and held a handful of face-to-face meetings to provide vital information and ensure that our voices were heard. We also let the NPS know that this issue would not simply fade away. As this issue of Bottled Water Reporter goes to press, the National Parks Service is under scrutiny and will need to justify its sales ban policy. But it took committed bottled water advocates who

GOVERNMENT RELATIONS were willing to spend time educating legislators—via phone calls, emails, and trips to DC—to get us to this point. Through personal efforts like answering questions, conducting research, and examining the facts, IBWA was able to build a successful coalition of support amongst members of Congress.

The Hierarchy of Influence On any given day in Washington, DC, you can expect to see 50-100 different groups meeting with lawmakers. Getting your voice heard above the din is a hard task. That’s why what you do outside of DC has a huge influence on what you’re able to accomplish in DC. You’ve heard stories about how interest groups and lobbyists constantly try to get meetings with legislators. But you—the average citizen—especially if you happen to be a business owner and job provider, can wield significant influence with members of Congress simply by taking the time to make contact with them and following up after any exchange. Believe it or not, by voting for an elected official you’re already ahead of a significant number of voters in your district. Now, what if you topped that effort by volunteering on a campaign, holding a meet-and-greet at your facility, or donating bottled water for an event or to the legislator’s local office? Each time you add to your support, you move up the “connection” pyramid. If you combine your efforts with those of other like-minded individuals—your employees, suppliers, and peers in an association (especially one with a political action committee)—the influence really begins to add up.

about applying the state sales tax to bottled water. Quick action by IBWA members in the state helped to stop any progress on the issue. Members with established relationships with legislators in their state were able to personally call or email them to let them know the bottled water industry’s perspective. Those efforts, in tandem with additional support from our ally the National Automatic Merchandising Association (NAMA), ensured a win in Harrisburg.

Relationships Are Worth 1,000 Words Never underestimate the power and influence of a well-prepared and planned grassroots campaign. Ultimately, it’s not about flooding a member of Congress’ office with generically signed letters; it’s about reaching out with a personal touch. The personal relationships you

PERSONAL CONNECTIONS ARE THE BEST WAY TO BUILD SUPPORT FOR INDUSTRY. establish with legislative decision makers, where you are able to easily talk with them about industry issues, help to ensure our voice is heard. Isn’t it worth it for your business to build these types of relationships? This year, work with IBWA to become a true advocate for the bottled water industry.

It’s What’s on the Inside That Counts Don’t let a few PPM spoil your day! Deploy Pacific Ozone disinfection systems and test kits to optimize efficiency, reduce energy use and lower production costs. The numbers always tell the truth.

State Advocacy Developing relationships with and showing support for your elected officials is a strategy that works not only in Washington, DC, but also at statehouses. In late 2015, as Pennsylvania state lawmakers continued to fight over an overdue state budget, IBWA learned that there was some discussion


| pacificozone.com

MAR/APR 2016



Retelling Bottled Water’s Environmental Story By Chris Hogan, IBWA Vice President of Communications

All too often, groups like Corporate Accountability International and Food and Water Watch erroneously cast the bottled water industry as their example of everything that’s bad for the environment. But these anti-bottled water organizations have a proven track record of twisting facts and appealing to consumers’ emotions at the expense of science in their attempts to remove bottled water from the retail market. Their efforts work in the most insidious of ways—they can instill doubt. 26



We’ve all heard their standard claims: bottled water is unnecessary, wasteful, and a water-stealer, and its containers are clogging up everything from trash cans to oceans. College students, who are regularly fed a diet of these easily digestible anti-bottled water messages, ardently argue that access to water is a human right and that commoditizing it in any way is a corporate-fueled social evil. Most people see through the anti-bottled water hyperbole; however, if any

doubt takes root, it can be difficult to remove. The bottled water industry has a long history of responsibly protecting and managing vital natural resources and supporting our communities. Consumers often just do not realize that something as basic as water source management is important to bottlers. The fact that people aren’t aware of our environmental efforts doesn’t negate that, since its beginning, the bottled water industry has been a leader in environmental stewardship.

COMMUNICATIONS Making consumers aware of our institutional obligation (to our natural resources, our communities, and our customers) is up to us. If we don’t make telling our story a priority, someone else will tell it for us—and they will tell it the way they want it heard. Thus, below are some useful facts and information you can share when discussing the real environmental impact of bottled water with customers, friends, and the media.

We Don’t Take Up Much Landfill Space In December 2014, IBWA compared bottled water PET packaging, side-byside, against the other most common types of beverage container packaging. The result: bottled water containers, measured in tons of landfill space, actually make up just 3.3 percent of all beverage containers that end up in landfills. The waste percentage numbers for the other beverage containers that end up in landfills are much higher: glass (66.7 percent), aluminum (7.9 percent), and soda bottles (13.3 percent). In fact, using data from a Container Resource Institute (CRI) report, we discovered that PET plastic for bottled water containers has the smallest footprint when you consider energy used to make the container, greenhouse gas emissions, and recyclability rate. (For more, read “What’s Really Clogging Up the Landfills” in BWR’s Nov/Dec 2015 issue: bit.ly/ WhatsReallyCloggingLandfills.)

We Don’t Actually Use Much Water While consumption of bottled water has increased as consumers choose water instead of less healthy, sugarsweetened beverages, bottled water still has the smallest water and energy use footprint of any packaged beverage. In fact, the amount of water and energy used to produce bottled water products

in North America is less than all other types of packaged beverages. On average, only 1.32 liters of water (including the liter of water consumed) and 0.24 megajoules of energy are used to produce 1 liter of finished bottled water. When it comes to total water use, the bottled water industry is actually a small and efficient water user. On an annual basis, bottled water uses only 0.01 percent of all water used in the United States. (For more, read “Evaluating the Total Package,” from the Jan/Feb 2015 issue of BWR: bit.ly/EvalTotalPackage.)

We Encourage Recycling Contrary to the often erroneous claims made by bottled water critics, the environmental impact of bottled water is much smaller than consumers might think (although there is always room for improvement). The National Association for PET Container Resources (NAPCOR) reports that PET plastic bottled water containers are the single most recycled item in nationwide curbside collection programs. At 37 percent, the recycling rate for single-serve PET plastic bottled water containers more than doubled in the last 11 years. Savings of virgin PET plastic can be attributed to our industry’s increased use of recycled PET (rPET) to produce their bottled water containers. The Beverage Marketing Corporation (BMC) reports that between 2008 and 2014, the use of rPET in bottled water packaging increased by 17.5 percent to 21 percent. In 2015, rPET use increased by 8 percent. For companies that use rPET, the average rPET content is 20 percent per container. In addition, according to BMC, between 2000 and 2014 the average weight of a 16.9-ounce (half-liter) single-serve PET plastic bottled water bottle declined 51 percent to 9.25 grams. That means the bottled water industry kept 6.2 billion pounds of PET resin out of landfills since 2000

by lightweighting alone. Obviously, recycling rates, although increasing, need to improve. Thus, the bottled water industry is establishing partnerships that will help increase and expand recycling opportunities.

We Support Public Water Systems Consumers are sometimes surprised to learn that the bottled water industry supports a strong public water system, which is important for providing citizens with clean and safe drinking water. In fact, many bottled water companies use public water sources for their purified bottled water products. However, let’s be clear: purified bottled water is not “just tap water in a bottle.” Once the water enters the bottled water plant, several processes are employed to ensure that it meets the U.S. Food and Drug Administration’s (FDA) purified bottled water standard. The finished water product is then placed in a bottle under sanitary conditions and sold to consumers.

We Have a Good Story to Tell Educating consumers, the media, and elected officials about bottled water facts is a struggle in which we must continue to engage. Every day, the bottled water industry demonstrates its environmental stewardship—from water conservation and efficiency to lightweighting and low energy use. But if we make all these environmental efforts and no one hears about them, did they really happen? In the social media driven society we live in, we must promote our environmental efforts. We must let our consumers know that we remain committed to the responsible and efficient use of all natural resources related to bottled water production. Because if we don’t tell them, who will? MAR/APR 2016



IBWA Offering FDA-Approved Training for Preventive Controls Qualified Individuals By Bob Hirst, IBWA Vice President of Education, Science, and Technical Relations

The U.S. Food and Drug Administration’s (FDA) final rule for Current Good Manufacturing Practice, Hazard Analysis, and Risk-Based Preventive Controls for Human Food (i.e., the Preventive Controls Rule or PC Rule) includes a requirement for preventive controls qualified individuals (PCQIs) that states the following: Many activities required by the final rule must be conducted (or overseen) by a preventive controls qualified individual, 28



a new term we are coining here. A preventive controls qualified individual is a qualified individual who has successfully completed certain training in the development and application of risk-based preventive controls or is otherwise qualified through job experience to develop and apply a food safety system. While the details of the new requirement are found throughout the final rule, FDA summarizes the responsibilities of a PCQI in § 117.180(a):

“(a) One or more preventive controls qualified individuals must do or oversee the following: 1. Preparation of the food safety plan (§ 117.126(a)(2)); 2. Validation of the preventive controls (§ 117.160(b)(1)); 3. Written justification for validation to be performed in a timeframe that exceeds the first 90 calendar days of production of the applicable food;

TECHNICAL UPDATE 4. Determination that validation is not required (§ 117.160(c)(5)); 5. Review of records (§ 117.165(a)(4)); 6. Written justification for review of records of monitoring and corrective actions within a timeframe that exceeds 7 working days; 7. Reanalysis of the food safety plan (§ 117.170(d)); and 8. Determination that reanalysis can be completed, and additional preventive controls validated, as appropriate to the nature of the preventive control and its role in the facility’s food safety system, in a timeframe that exceeds the first 90 calendar days of production of the applicable food.” To facilitate compliance with this new requirement, FDA has established the Food Safety Preventive Controls Alliance (FSPCA), which will develop a curriculum that FSPCA-trained Lead Trainers will use to educate, and eventually certify, individuals as PCQIs. The FSPCA is made up of government, academia, and industry representatives whose mission is to assist with the implementation in the food industry of FDA’s Food Safety Modernization Act (FSMA). As mentioned above, the final rule states that a person can be certified as a PCQI if he or she is “otherwise qualified through job experience to develop and apply a food safety system.” However, FDA has not yet defined the process for becoming a PCQI through job experience. IBWA will make that information available once FDA has published guidelines for such approval. The FSPCA began offering its train-the-trainer program in late 2015 in order to make lead trainers available to the food industry. IBWA Vice President for Education, Science, and Technical Relations Bob Hirst attended a January 2016 session of the FSPCA program to earn his Lead Trainer designation. Bob will begin offering PCQI training sessions for IBWA bottler members in April.

Although FDA’s formal certification program for Lead Trainers and PCQIs will not be finalized until sometime in 2017, Bob received assurance from FDA staff during a December 3, 2015 meeting that FDA would recognize IBWA’s training program as satisfying the PC Rule’s requirements for PCQIs in bottling facilities. As several IBWA members are required to comply with the PC Rule beginning in 2016 and 2017, that is important to note. In addition to FDA certification of PCQIs through its FSPCA Lead Trainer program, IBWA will offer a PCQI certificate under our Certified Plant Operator (CPO) Program. Because the PCQI certificate is separate from IBWA’s CPO certificate, all members (CPO or not) are encouraged to participate. However, if you are a CPO, IBWA will issue you a PCQI certificate, in addition to your CPO certificate, upon completion of the training course. Beginning this year, IBWA will schedule regional PCQI workshops throughout the United States. Those workshops, which will be scheduled over 2.5 days, will provide anyone in the bottled water industry an opportunity to become a PCQI for his or her facility(ies), in compliance with the new Preventive Controls Rule. The 2.5 day course will include the following: • Introduction to Course • Food Safety Plan Overview • GMPs and Prerequisite Programs • Biological Food Safety Hazards • Chemical, Physical, and Economically Motivated Food Safety Hazards • Preliminary Steps • Resources for Preparing a Food Safety Plan • Hazard Analysis and Preventive Control Determination • Process Preventive Controls • Food Allergen Preventive Controls • Sanitation Preventive Controls • Supplier Preventive Controls • Verification and Validation Procedures • Recordkeeping Procedures

IBWA WILL OFFER PCQI TRAINING. DATE DETAILS WILL BE PUBLISHED IN THE SPLASH NEWSLETTER. Recall Plan FSMA Regulatory Overview. IBWA will release additional information about its PCQI training as more details become available. A fee, to be determined, will be assessed to cover the expenses of travel and training materials for the workshops. (A separate fee will be established for non-IBWA members.) IBWA is aware of member concerns about the costs of travel and training for their employees and will schedule the workshops at low-cost venues as much as possible to encourage participation. IBWA will publish updates about the PCQI training program (e.g., workshop details, dates, and locations) in the News Splash e-newsletter, other publications, and emails. If you have any questions, please feel free to contact Bob Hirst: bhirst@bottledwater.org. • •

PCQI Training Near You Throughout 2016 and 2017, IBWA plans to offer PCQI training in (or near) the following cities: • Albany/Troy, NY • Atlanta, GA • Charlotte, NC • Dallas-Forth Worth, TX • Harrisburg, PA • Ontario, CA • Orlando, FL • Plymouth, MN • Portland, OR • St. Louis/Kansas City, MO

MAR/APR 2016





certified plant operators (CPOs) are encouraged to complete the following quiz for ½ IBWA continuing education unit (CEU). The questions are derived from material presented in this issue of the Bottled Water Reporter, the IBWA Plant Technical Reference Manual, and the IBWA Bottled Water Code of Practice. Submit this quiz to Claire Crane, IBWA Education and Technical Program Coordinator, 1700 Diagonal Road, Suite 650, Alexandria, VA 22314. Look for additional quizzes in future issues and earn additional IBWA CEUs!


Company_ _________________________________________________



State/Province_ _____________________________________________

ZIP/Postal Code_ ___________________________________________

Check your selection for each question


Under FSMA, the Preventive Controls Rule requires that each facility have at least one trained _____.


Professional Engineer Preventive Controls Qualified Individual Certified Plant Operator Professional Hydrogeologist


FDA’s vision of the responsibilities of a PCQI includes preparation of the _____.


HACCP Plan Health and Safety Plan Food Safety Plan Operations SOP


Which of the following is not a natural water?


Drinking Water with Minerals Added Spring Water Artesian Well Water Mineral Water


Water meeting the definition of the 23rd Revision of the USP is called _____.


Purified Water Mineral Water Sterile Water Purified Water and Sterile Water


IBWA’s Bob Hirst has been designated as a _____ for FSMA training.




CPO Lead Instructor Certified Teacher Assistant Professor



The revised FDA CGMPs for food are included in the new 21 CFR 117. Bottled water CGMPs remain in _____.


21 CFR 165 40 CFR 141 40 CFR 136 21 CFR 129


IBWA will begin offering IBWA bottlers FDA-recognized training to become PCQIs in Spring 2016.

OO True OO False


Work experience does not qualify one to be a PCQI.

OO True OO False


Employees who undergo training to become a facility’s PCQI must receive education from a _____.


Lead Instructor FDA Trainer Plant Manager Qualified Individual


According to the IBWA Bottled Water Code of Practice, water intended for bottling shall not be stored, transported, processed, or bottled through equipment or lines used for milk, other dairy products, nonbeverage foods, or any non-food product.

OO True OO False



Analytical Technology Inc. . . www.analyticaltechnology.com . . . . . . . . . . . . . . .3

Blackhawk Molding Co. . . . . blackhawkmolding.com . . . . . . Inside Front Cover

Edge Analytical. . . . . . . . . . . www.edgeanalytical.com . . . . . Inside Back Cover

Mother Parkers . . . . . . . . . . www.marleycoffee.com. . . . . . . . . . . . . . . . . . . . .5


Central States Bottled Water Association 8th Annual Convention and Trade Show River City Hotel and Casino St. Louis, MO

JUNE 6 - 9

IBWA June Board of Directors and Committee Meetings Hilton Old Town Alexandria, VA

NOVEMBER 7 - 11 Pacific Ozone . . . . . . . . . . . . www.pacificozone.com. . . . . . . . . . . . . . . . . . . 25

Quality Truck . . . . . . . . . . . . . . www.qualitytruckcompany.com. . . Inside Back Cover Your company could be listed here! Contact Stephanie to discuss advertising opportunities: stephanie@bottledwater.org.

IBWA Annual Business Conference and Trade Show (co-location with NAMA CoffeeTea&Water Show) Gaylord Opryland Resort and Convention Center Nashville, TN


IBWA’s Award Program to Recognize Industry Excellence Who will you nominate? It’s award season for IBWA, and this year the association will announce its award program winners at the 2016 IBWA Annual Business Conference and Trade Show, taking place at the Gaylord Opryland Hotel in Nashville, Tennessee, November 7-11. Since 1961, IBWA has recognized the contributions and achievements of bottled water professionals because, without a doubt, the industry’s past and current success is due to the dedication of IBWA member companies and their employees. IBWA’s award program will acknowledge and celebrate the commitment of individuals and companies to the bottled water industry with the following awards: • Route Salesperson of the Year • Plant Manager of the Year • Supplier of the Year • Environmental Stewardship Award • IBWA/Kristin Safran Directors’ Award • IBWA/Selby Advocacy Award (“The Selby”) • Bottled Water Hall of Fame • New This Year: Product Innovation Award

Ready, Set, Action For those IBWA awards that historically have requested a full-page (500 word) narrative describing why a candidate should win an award, nominators now have the option to provide IBWA with a video. (Those who wish to provide a written narrative may still do so.) Videos should be 3 minutes or less and provided to IBWA in either .mov or .mp4 formats. For more information, please refer to the appropriate nomination forms, which you can find at www.bottledwater.org/awards. Direct any questions to IBWA Publications and Special Project Manager Sabrina Hicks: 703.647.4601 or shicks@bottledwater.org. Visit www.bottledwater.org/awards for more details about IBWA’s 2016 award program.

MAR/APR 2016



VALUE OF IBWA MEMBERSHIP AUDREY KRUPIAK MARKETING & COMMUNICATIONS MANAGER THE WATER GUY BIRDSBORO | PA ALL ABOUT AUDREY Audrey keeps busy at The Water Guy: updating the website, posting on social media, producing a company newsletter, emailing publications and blasts, designing sales and marketing materials for route salesmen, writing the company blog, and planning employee events. She likes to spend time outdoors or painting and coloring. Audrey says her beverage of choice has always been water. In the mornings, she fills up her mug with hot water (and maybe some lemon) instead of coffee.

It seems that Audrey Krupiak was made to work at IBWA bottler member The Water Guy—especially because of her “I only drink water” sensibilities, her skill at juggling many tasks simultaneously, and her devotion to love all things winter (which means most of her annual leave is taken during the colder months, a seasonally slower time of the year for the bottled water industry). Audrey has been The Water Guy’s marketing and communications manager for the past two years. Before that, she was employed for five years in the marketing department of Alvernia University. Although she’s only been working in the bottled water industry for a short time, Audrey says she clearly sees how her company’s IBWA membership has helped her and her coworkers. The benefit that stands out the most, she says, is having access to information on bottled water regulations and compliance, as well as other industry information and educational resources from both IBWA staff and IBWA members. “Having access to other IBWA members has been very helpful and a good reason to be part of IBWA,” Audrey explains. “Just the other day, we were thinking about making some bilingual marketing materials, and Bryan [Shinn] pulled a name out, a person from another IBWA member bottling company who may be able to point us in the right direction. When I first started, Bryan also put me in contact with a woman at another IBWA member company to find out how they were using social media. Members are always willing to help one another. It really is amazing how close this industry is.” Since day one, The Water Guy has committed Audrey to investing in social media to grow its business and support customers. Audrey says she appreciates having access to IBWA’s online image library and press release archives for use on her company’s social media channels. She has also found Bottled Water Reporter articles educational: “There was recently an article about the different requirements for bottled water labeling, and this was helpful for me because I deal with the labels—designing them, making sure our fonts are the right size, basically just ensuring our labels comply with all regulations.” In addition to her marketing duties, Audrey is an active industry advocate, working on larger issues that affect the entire bottled water industry: “For example, California and National Parks Service. Our water is not in the National Parks, but we still want the bottled water industry to be successful. These aren’t issues we’d normally tackle ourselves, but by being a part of a larger organization that is, we are able to piggyback on those efforts and help amplify the messaging.” A family owned company, with bothers Bryan and Doug Shinn at the helm, The Water Guy celebrated 25 years in business last year. (Bryan was IBWA chairman in 2015 and currently sits on the board of directors.) The Water Guy’s products can be found in five Mid-Atlantic states: Pennsylvania, Delaware, New York, New Jersey, and Maryland. For more information, visit www.waterguys.com.






Profile for IBWA

Bottled Water Reporter  

Healthy Hydration Issue March/April 2016

Bottled Water Reporter  

Healthy Hydration Issue March/April 2016

Profile for ibwa