BRAND DECK
AN AUTHENTIC JOURNEY
O U R H I S T O R Y
The Pennyblack collection was born in 1978. A new brand of informal clothing for men's and women's free time.
Outerwear, sweaters, trousers, shirts, skirts and accessories create a complete offer of coordinated individual garments with a casual taste. A still current concept that continues over the seasons, and today the items can be mixed toghether from one label to the other.
GUIDING WOMEN TO EXPLORE THEIR UNIQUENESS THROUGH
THE AUTHENTIC JOURNEY OF LIFE
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O U R M I S S I O N
O U R V A L U E S
AUTHENTICITY FREEDOM UNEXPECTED EMOTIONS
OUR PILLARS
O U T E R W E A R K N I T W E A R
S T R I P E S D E N I M
OUTERWEAR: LAYERS OF IDENTITY
Rooted in Pennyblack’s travelinspired identity, the outerwear collection reinterprets the brand’s heritage with a contemporary perspective. Designed for a dynamic and authentic femininity, these pieces combine versatility and functionality, blending casual and sporty styles to accompany the Pennyblack woman through every moment of her daily life.
Knitwear has always been one of the cornerstones of the Pennyblack universe. A key element of the women's wardrobe, it embodies the brand’s vision: authentic, dynamic, and in tune with the rhythms of everyday life.
Naturally versatile, Pennyblack knitwear is the result of a blend of quality yarns, sartorial care, and stylistic research.
Garments designed to stand the test of time, move with the body, and accompany women throughout every moment of the day with effortless elegance and comfort.
KNITWEAR: SOFT. TRUE. FREE.
Denim is a key part of Pennyblack’s collection — a fabric that embod ies freedom, adventure, and modernity. In the collection, the Denim selection takes center stage with bold, cohesive total looks. An integrated story across all touchpoints delivers a clear message: casual has style — and it wears denim.
DENIM: WEAR THE JOURNEY
STRIPE BY STRIPE
In a daily collection, casual and ironic feelings are a must. The same connotation leads Pennyblack to choose stripes as an iconic representative pattern. They can be suitable for different materials, fabric and knitwer, and can be proposed in navy style two-colours or in a mix of multi bright colours.
WHERE TO FIND US
Flagship store: Milano - Piazza del Liberty
Showroom: Milano - Piazza del Liberty
Corners > 69
Multi Brand Store + 800 N. Countries > 30
PEER BRANDS
T H E M A G A Z I N E
OBJECTIVE: to build a distinctive, recognizable, and relevant brand image, in line with the needs of an increasingly aware, connected, and authenticity-driven audience.
