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MERIDA MY13: ROAD NEWS


MERIDA = MOUNTAIN-BIKE !?!? The brand’s awareness of MERIDA is strongly linked with our consistent investment in MTB racing by sponsoring the MULTIVAN MERIDA BIKING TEAM for a decade. 9 years of running a world-class team in a row, by gaining 11 World Champion titles at Cross-Country and Marathon, Olympic gold und silver medals cause a high grade of recognition at the Off-Road sector. NEVERTHELESS: MERIDA being just a MTB “special-idiot” IS NOT TRUE. Examples required?


ALREADY 2008: SCULTURA EVO TARGET 6 FRAME WEIGHT BELOW 900 Grams, PLACE 4 AT “TOUR” STW RANKING OF 30 TOP-LEVEL ROAD FRAMES


2010: REACTO CONCEPT NOSE IN THE WIND: The REACTO was introduced, when it was not yet clear if Aero shaped road-bieks are just a ”niche” or will become real trend. After 2 years in the field, the REACTO gained several test-victories of aero-bikes compare testing at German “Tour” und “RoadBIKE” magazine. Currenty, the REACTO is noticed to be the most universal Aeroracer in the field, beside the Scott Foil. The pat. pended REACTO S-FLEX WINDOW seat-post offers outstanding comfort among all aero-bikes


AERO-RACER WITH TOP-PERFORMANCE

REACTO


HOW TO DEFINE LIGHTWEIGHT?? 2007, the SCOTT ADDICT-frame with it’s “Tube-to-Tube” carbon bonding method being revolutionary at this time set a record at German “Tour”-Magazine with just 819 Gramm of frame-weight. During the years, the Addict became slightly heavier at ever new “Tour”- testing – what underlines, how difficult it turns out to be at such peak performance levels, to keep the quality stable. 2011, Cannondale with their new SuperSix Evo and Cerveleo with their R5CA moved the target significantly upwards: Far below 800 Grams, combined with high stiffness-data and reasonable comfort. But for unreasonable money (Cervelo R5CA: just the frame-set 8,000 EUR retail) and without any design styling. 100% “form follows function”, at below 800 grams, there remains no space for products’s beauty.


FIGHT FOR THE CROWN Toprahmen‐Vergleich "Tour"‐Magazin 11/2011 weight frameset Cannondale Super Six Evo Ultimate Cervelo R5 CA Giant TCR advanced Merida Scultura SL

1188 1084 1374 1290

weight  frame 764 727 912 844

HT‐stiffness    side stiffness  BB‐stiffness    comfort  comfort fork total result Nm/degree fork N/mm N/mm frame  N/mm 107 101 104 104

47 57 53 47

53 70 69 69

226 191 201 153

77 99 131 77

1,60 1,50 1,70 1,55

At the direct compare with the current leaders Cervelo and Cannondale, our new Scultura SL ends-up at rank 2 of the global “best frame ranking” of german “TOUR”-mode, being certified by a neutral test-lab. Thanks to the package in performances: Great head-tube-stiffness, outstanding BB-stiffness, best records at the comfort testing. How important the last 80 grams of weight are at the end, can everyone judge by himself. The UCI weight-limit for complete road-bikes is still at 6,8 kilograms, the Scultura SL with clincher tires and the new, SRAM RED weighs close to 6 kg…


THE NEXT (R)EVOLUTION: SCULTURA SL


BB-STIFFNESS: FROM ANOTHER GALAXY


REASON FOR THE EXTREME BB-STIFFNESS:

86MM WIDTH OF BB-SHELL ASYMMETRIC DESIGNED CHAIN-STAYS RESULT: 68 N/mm BB-STIFFNESS – WHAT IS 35% MORE THAN A SUPER-SIX EVO (ACCORING TO ”TOUR” STANDARD)


COMFORT-MIRACLE: SCULTURA SL FLEX STAY

BIO FIBER DAMPING COMPOSITE: FLAX FIBERS

COMFORT MAKES FAST: LESS FATIGUE OFTEH RIDER BETTER WHEEL-CONTACT – FASTER CORNERING + DESCENTS


FLEX-STAY: SMART SHAPE


FLAX FIBERS IN COMPARE WITH GLASS AND KEVLAR


BIO FIBER DAMPING COMPOSITE: FLAX FIBERS


BIO FIBERS DAMPING COMPOUND PLACING


GEOMETRY: SUPER-SHORT REAR-BASE

Chainstays just 400m – aggressive handling


UNIVERSAL SHIFTING CABLE-ROUTING


DI-2 BATTERY-PACK INTEGRATION


DESIGN: THE EYE IS ON BOARD AS WELL WHAT DOES THE WORD “SCULTURA” MEAN? SCULTURA IS THE ITALIAN TERM FOR “SCULPTURE”. IT INCLUDES THE ASSOCIATION WITH CLASSIC BEAUTY AND BEING TIMELESS – SAME AS THE DISC-THROWER. OUR PPRODUCT DESIGNER MARTIN STUETZ IS BOTH, SCULPTURER AND INDUSTRIAL-DESIGNER: A PERFECT COMBINATION… USING THE 3D SOFTWARE “ALIAS”, THE SCULTURA SL’S SURFACE HAD BEEN SHAPEDT.


DESIGN: UNE BELLA MACCHINA


UCI PROVED FOR RACES

STARTING WITH 2012, ALL NEW SOLD ROAD FRAMES USED DURING LICENSED RACING NEED TO BE OFFIICALLY HOMOLOGATED BY THE UCI. NO UCI PROVE-TAG MEANS = NO RACING! ALL NEW MERIDA SCULTURA FRAMES (+ REACTO) FINISHED THE UCI HOMOLOGATION PROCEDURE SUCCESFULLY.


SUMMARY OF THE SL MAIN-CHARACTERS

 LOW WEIGHT  EXTREME HIGH BB-STIFFNESS RECORDS FOR DIRECT POWER TRANSFER  MAXIMUM COMFORT FOR LESS FATIGUE RADICAL HANLDING DUE TO SHOR REAR-BASE


A CLOSE FOLLOWER: SCULTURA PRO


SCULTURA PRO - FRAME COMING OUT OF THE SAME MOLD AS SCULTURA SL - ALL TECH. DETAILS ARE IDENTICAL - LOWER PRECENTAGE OF ULTRA-HIGH-MODULUSFIBERS - 130 Grams ADDITIONAL WEIGHT = 970 Grams AT SIZE 54 cm


SMALLER BROTHER: SCULTURA COMP


SCULTURA COMP - FRAME-DESIGN CLOSELY LINKED WITH SCULTURA SL/PRO - NO BB386EVO – REGULAR 68mm BSA BOTTOM-BRACKET - CABLE-ROUTING AND DI-2 COMATIBILTY EQUAL TO SL AND PRO - FULL-CARBON FORK WITH 1,5” TAPER-STEERER - STANDARD CARBON-FIBERS - FRAME-WEIGHT AROUND 1,200 GRAMS - REAR BASE 410mm FOR TIRES UP TO 25mm - AGGRESSIVE PRICE-LEVEL


New paint-style

REACTO


CARBON ENDURANCE SERIES: RIDE CARBON


RIDE CARBON: ENDRANCE + COMFORT - UNIQUE FRAME-DESIGN WITH OFF-SET S/S CONENCTION - BIO FIBER DAMPING COMPOSITE: FLAX FIBERS - CABLE-ROUTING AND DI-2 COMATIBILTY EQUAL TO SL AND PRO - FULL-CARBON FORK WITH 1,5” TAPER-STEERER - FRAME-WEIGHT AROUND 1,100 GRAMS - REAR BASE 410mm FOR 25mm TIRES - REGULAR 68mm BSA BOTTOM-BRACKET - ATTRACTIVE PRICE-LEVEL


New paint-style

RIDE


New paint-style

SPEEDER


MANY THANKS FOR YOUR ATTENTIONENJOY THE MERIDA MY13!


Road 2013