NEWS
COVID cycling surge brings bike fit opportunities
T
he surge in the number of people turning to cycling as a way to keep fit and travel to work during the global
pandemic has the potential to drive demand for bike fit services around the world. The closure of gyms and cancellation of team sports has prompted significant numbers of
Photo by Max Bender on Unsplash
fitness enthusiasts to purchase bikes, while people keen to avoid public transport have also been investing in two wheels. Sales have been so dramatic that many bike brands are now out of stock of bikes under $2000, and several say they will be for the next three to six months.
New bike fit opportunities While the shortage is a challenge for bike shops, the potential growth in demand for bike fit services is a major opportunity for the bike fit industry. It’s estimated that around 35% of these new cyclists will remain in the sport long-term, and there is potential for bike fit play a more pivotal role in increasing that number further. Many new cyclists fall out of the sport due to discomfort, with saddle pain, lower back
Cities around the world have reported an increase in cyclist numbers as people turn to bikes for commuting and keeping fit during the pandemic.
stiffness and hand numbness being common complaints. These are common complaints that bike fitters resolve on a daily basis. By retargeting our
