Matchmaker Realty

selling

north central florida

just a little

about us

We have been locally owned, operated and invested in the community since 1984.

We are large enough to serve your needs but small enough to care. Not only are you, the customer, treated like family, but we in the office treat each other like family. This provides better service for you, the customer, and a place where agents want to work and help each other.

Through local expertise and knowledge, we provide an exceptional and genuine customer experience. We make the real estate transaction easy to understand, and stress-free, through our dedication and unwavering ethics.

choosing

the best for you

Experience & Knowledge Matchmaker Realty provides our REALTORS® with comprehensive training, ongoing support, and resources. We take pride in being on top of market trends and are local area experts.

Customer Service Your REALTOR® should be someone whom you feel comfortable working with. Make sure your REALTOR® has your best interests in mind and provides a direct line of communication with you throughout the home selling process. Our tagline speaks for itself, “Where you’re treated like family”.

Marketing Let’s face it: this is where a great REALTOR® separates themselves from the rest of the pack. Make sure that whomever you hire has a professional marketing plan that will not only make your home look its best, but get it in front of as many people as possible.

Reputation We have been a pillar in the community since 1984 where we have always put our ethics first. We invest in the communities we serve and play an active role in them.

our

promise

Working with you to sell your home… for the highest price, in the shortest amount of time, with the least hassle.

our

mission

Through local expertise & knowledge... we'll provide an exceptional and genuine customer experience. To make the real-estate transaction easy to understand, and stress-free, through our dedication and unwavering ethics.

factors

that sell your home

Location Location and setting have a definite impact on value.

Condition Move-In ready homes typically sell the fastest for the highest price. Make your home shine to create a positive first impression to stand out against the competition.

Price Research shows that the fastest-selling houses are those that are priced right from the start. Houses that are priced above the market take longer to sell and, in the end, tend to sell for less than they should.

Realtor®/Marketing Effort

Highly successful REALTORS® know the market, have a good reputation with other agents, and are proactive in their marketing efforts.

Our main strategies to

prepare

ensure succeSs

Consult and advise to get home market ready.

promote

Promote directly to prospective buyers.

partner

Partner & market to other REALTORS®.

communicate

Maintain constant & effective communication with you.

problem solve

Anticipate and strategize solutions for any issues that can surface during the transaction.

intentional

Marketing

• Featured in Stellar MLS with over 70,000 members and also have access to the neighboring MLS’s • Featured on top consumer search engines and hundreds of websites • Professional social media posting using Agent Icon • Staging opportunities • Pinpoint Marketing • Artificial intelligence utilizing Adwerx and chat GPT • Interpreting buyer behavior and statistics to best position your listing • Targeted and paid Facebook ads • Our REALTORS® will be available to answer any questions about your property to potential buyers even on nights and weekends • Personal outreach to other REALTORS® and buyers who may be interested • Custom email campaign to top 250 local REALTORS®, customers and business partners • Host an Open House (Realtors and Public) when appropriate and with your approval • Member of Leading Real Estate Companies of the World • We syndicate to many websites, the three most popular being Realtor.com, Google & Zillow.com

social media

marketing

a global

network

Leading Real Estate Companies of the World While we may not have a company name that you’ve heard of throughout hundreds of cities worldwide, we are actually a part of a global network and real estate affiliation that is stronger than the other large franchise companies in our market.

Leading Real Estate Companies of the World® (LeadingRE) is the home of the world's market-leading independent residential brokerages in over 70 countries, with 550 firms and 136,000 sales associates producing 1.2 million global transactions. Our by-invitation-only network is based on the unparalleled performance and trusted relationships that result in exceptional client experiences.

moving and notstaying local ?

This network gives us the opportunity to connect you to the most professional Realtors® in any city you are relocating to. (Well beyond Florida)

What does this mean for you? Your home will be marketed across a global network.

standout

in a crowd

These three mediums help buyers fall in love with your home.

Professional Photos The first thing a potential buyer often sees are photos of your home, so we want them to look their best. We capture the best aspects of your home and the items that make it unique. When appropriate we utilize drone photography.

Matterport 3D Virtual Tour WOW buyers by allowing them to walk through your home from the comfort of their living room. Out of town buyers will be able to tour your home from floor to ceiling.

A buyer will often see hundreds of home photos before they will ever set foot in your home, so we need our “first showing” of your home to be as impressive as possible.

Custom Video Video is a great resource to uniquely highlight and capture your home’s personality.

Videos are used when beneficial.

48 ways to

speedup

your house sale

EVALUATE 1. Have a Realtor®, interior decorator or professional organizer walk through your home to evaluate what needs to be updated, repaired or removed

BRIGHTEN 17. Take down heavy window treatments that block light 18. Wash all windows 19. Increase the wattage of light bulbs 20. Replace dark lamp shades

REPAIR 2. Patch damaged walls 3.

4. Oil squeaky doors 5. Fix sticky windows 6. Fix leaky faucets and toilets 7. Re-caulk tubs and sinks 8. Replace broken windows and screens

UPDATE 9. Replace cabinet knobs and pulls 10.

11. Update blinds, if needed 12. Replace faucets and shower heads, if needed

PAINT 13. Paint the interior in neutral colors 14. Paint exterior doors and window trim 15. Paint shutters 16. Repaint exterior, if needed

The Value of Professional Staging

Is it worth the cost to hire a professional to stage the home you want to sell?

These results from a study by the Real Estate Staging Association says yes.

DEPERSONALIZE 21. Remove family photos 22. Store knickknacks DE-CLUTTER 23. Thin out the books on your shelves 24. Empty kitchen counters 25. Place out-of-season clothing in storage 26. Rent a storage unit to store unneeded items

ORGANIZE 27. Organize pantry 28. Organize closets 29. Organize basement 30. Organize garage and shed

STAGE INSIDE 40. Reduce the amount of furniture in each room 41. Organize furniture to create seating areas and give each part of the home a purpose 42. during showings PRUNE AND LANDSCAPE 43. Remove dead plants 44. Prune or replace overgrown shrubs.

45.

46. Add fresh mulch to beds

Sources: HGTV, Real Estate Staging Association, Moneycrashers.com

PRICE #

OF HOMES S

$1 million $1 million

69 X 13

TAGED

X

38 97

$500K-$999K $500K-$999K 2

139 X 4

X

21 140

$300K-$499K $300K-$499K 2

170 X 5

X

25 125

$100K-$299K $100K-$299K 2

137 X 0

X

19 127

CLEAN 31. Clean all interior surfaces 32. Wash windows and doors 33. Air out and clean in cabinets and under sinks 34. Power wash exterior of house and sidewalks 35. Clean outdoor furniture 36. Clean porch lights of cobwebs and debris

STAGE OUTSIDE 47. Make sure front porch/ entryway is clean and inviting 48. Use outdoor furniture to create inviting spaces

NOT STAGED D AYS ON MARKET

HIDE SIGNS OF PETS 37. Remove pet smells 38. Hide pet food and bowls 39. Take pets for a walk during showings or send them to day care during open houses

communication

is key

One of the biggest customer complaints about REALTORS® is the lack of communication that they receive during the home selling process.

Knowing this, we maintain constant contact by: • Following up with REALTORS® that have shown your property for feedback

and to see if they have any further interest or questions.

• Reviewing status updates during your entire listing AND CONTRACT period that

allow you to follow the process.

• Providing updates on available or under contract listings that are our competition

while analyzing recently sold listings to continually evaluate our market position.

We are more than happy to communicate via phone, e-mail, text, or in person. Our main goal is to keep you in the loop, not in the dark, with the communication style that works best for you.

a

trustedadvisor

, not just a salesman

While we are hired to sell your home, there is so much more to our job than meets the eye. Much of the work often comes long before you sign on the dotted line and have a sign in your front yard. From the minute we step into your living room, our job will be to get your home ready for sale but equally as important will be preparing you for all the steps that come along the way. As a REALTOR®, We often joke we are therapists and life coaches, haha!

From suggesting the right mover, finding a stager, hiring an estate sale company, and figuring out your next move, it is all part of the process as your community concierge.

Being there to watch FIDO when we have showings, helping you pick out that new paint color, and suggesting ways to maximize curb appeal are all in a day’s work.

During this entire process, we will guide you through every step of the way. After closing, we will still be your resource as questions come up or you need us again. All of this to say, this relationship will last much longer than the sale and hopefully we’ll be your REALTOR® for life.

HOW A REAL ESTATE TRANSACTION WORKS Seller’s

>>> Realtor

>>>

>>>

BUYER

Buyer’s

>>> Realtor®

>>>

LOAN EVALUATION

OFFER PRESENTED

Before making an offer, smart buyers apply to at least three lending sources to determine how much they can afford to spend and the best interest rate.

Buyer’s Realtor presents buyer’s offer to seller’s Realtor, who conveys it to seller.

GOOD FAITH DEPOSIT

Along with the offer, buyer submits “earnest money,” or good faith, deposit to cement the deal. Deposit is held in escrow to be applied toward the down payment.

PURCHASE NEGOTIATION advertising

SALES AGREEMENT EXECUTED

SELLER’S DISCLOSURE

Working through their Realtors, seller and buyer negotiate final sales price, sales terms and any contingencies buyer may request, such as whether sale is contingent on inspections, appraisal, attorney’s review, etc.

Seller discloses issues that may materially affect the value of the property and which are not readily evident.

TITLE SEARCH

LOAN APPLICATION PROCESSED

Concurrent with the loan process, closing agent confirms seller has clear right to sell property and establishes facts, such as whether there are restrictive covenants on the use of the property.

Lender conducts extensive review of buyer’s credit report, employment, source of down payment, property appraisal, etc.

CLOSING DOCUMENTS ISSUED

CONTINGENCIES SATISFIED

Once financing is complete and other hurdles are removed, contingencies may drop off.

Lender provides loan estimate and closing disclosure detailing all terms and costs.

FINAL WALK-THROUGH

1-2 days before closing, buyer confirms that the home is in the same condition as when purchase offer signed and all elements that are to be conveyed are still in place.

SOURCES: FLORIDA REALTORS, CONSUMERFINANCE.GOV

SELLER

CLOSING

Buyer and seller sign documents and complete sale.