1639 Luneta Drive | Marketing Plan

1639 LUNETA DRIVE | DEL MAR 6-MONTH MARKETING PLAN

ERIC IANTORNO | SELLING THE EXTRAORDINARY

1639 LUNETA DRIVE | DEL MAR 6-MONTH MARKETING PLAN

1639 Luneta Drive | Marketing Schedule PRE-MARKET Professional Photography Property Video Architect Renderings LOCAL PRINT ADVERTISING

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Dream Homes Magazine (San Diego, Orange County, Los Angeles) - Front of Magazine Premium Ad Dream Homes Magazine (San Diego, Orange County, Los Angeles) - 2 page Group Ad - Front of Magazine

NATIONAL PRINT ADVERTISING San Fransisco - Sotheby's Global Group Ad Los Angeles Times - Sotheby's Section Ad New York Times - Sotheby's Section

TARGETED PAID DIGITAL ADVERTISING Targeted Facebook Advertising - Wealthiest Zip Codes & Weather Based Cities Targeted Instagram Advertising - Wealthiest Zip Codes & Weather Based Cities Targeted Google/Youtube Advertising - Wealthiest Zip Codes & Weather Based Cities

ADDITIONAL MARKETING "Featured Listing" on Email Newsletter Pitch at Office Meetings Post on Internal Communication Company Forum

Tentative placement subject to availability

ERIC IANTORNO | SELLING THE EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

1639 LUNETA DRIVE | DEL MAR DIGITAL ONLINE MARKETING PLAN

MARCH 2024 – CLOSE OF LISTING | ONLINE MARKETING •

Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.com

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Featured listing on Zillow.com, Trulia.com, Realtor.com

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National MLS and Sotheby’s Global MLS

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Distributed on SIR.com cascading website distribution to 140 international websites

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Featured in Sotheby's e-gallery around the globe

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Listing syndication to Apple TV, SIR mobile, SIR touch gallery

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Listed on EricIantorno.com website

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Targeted social media marketing campaigns (Instagram, Facebook)

ERIC IANTORNO | SELLING THE EXTRAORDINARY

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sothebysrealty.com

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pacificsothebysrealty.com

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zillow.com

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trulia.com

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realtor.com

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juwai.com

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nikkei.com

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realestate.com

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luxuryproperty.zaobao.com

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nytimes.com

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wallstreetjournal.com

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mansionglobal.com

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ft.com (Financial Times)

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jamesedition.com

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real-buzz.com

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house24.ilsole24ore.com

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homes.com

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homefinder.com

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luxuryestate.com

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countrylife.co.uk

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propgoluxury.com

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homeadverts.com

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eGallery

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100+ SIR affiliate websites worldwide

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

1639 LUNETA DRIVE | DEL MAR PRINT MARKETING PLAN

MARCH 2024 | PRINT MARKETING •

Dream Homes – Front of Magazine Premium Ad

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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9

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Los Angeles Times – Sotheby’s Section Ad

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San Francisco – Sotheby’s Section Ad

APRIL 2024 | PRINT MARKETING •

Dream Homes – Front of Magazine Premium Ad

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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9

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Los Angeles Times – Sotheby’s Section Ad MAY 2024 | PRINT MARKETING

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Dream Homes – Front of Magazine Premium Ad

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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9

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New York Times – Sotheby’s Section Ad

Premier Magazine Location: San Diego County Distribution: 23,000 print Dream Homes Magazine Location: San Diego County, Orange County, Los Angeles County Distribution: 94,000 print Del Mar Times Location: Del Mar Distribution: 7,200 print Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print Wall Street Journal Location: Global Distribution: 1,535,900 print Los Angeles Times Location: Western Los Angeles Distribution: 200,000+ New York Times Location: NYC Tri-State Area Distribution: 130,000+

ERIC IANTORNO | SELLING THE EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

1639 LUNETA DRIVE | DEL MAR PRINT MARKETING PLAN

JUNE 2024 | PRINT MARKETING •

Dream Homes – Front of Magazine Premium Ad

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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9

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New York Times – Sotheby’s Section Ad

JULY 2024 | PRINT MARKETING •

Dream Homes – Front of Magazine Premium Ad

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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9 AUGUST 2024 | PRINT MARKETING

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Dream Homes – Front of Magazine Premium Ad

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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9

Premier Magazine Location: San Diego County Distribution: 23,000 print Dream Homes Magazine Location: San Diego County, Orange County, Los Angeles County Distribution: 94,000 print Del Mar Times Location: Del Mar Distribution: 7,200 print Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print Wall Street Journal Location: Global Distribution: 1,535,900 print Los Angeles Times Location: Western Los Angeles Distribution: 200,000+ New York Times Location: NYC Tri-State Area Distribution: 130,000+

ERIC IANTORNO | SELLING THE EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

DREAM HOMES MAGAZINE San Diego DREAM HOMES MAGAZINE Orange County DREAM HOMES MAGAZINE Los Angeles FRONT OF MAGAZINE 2-PAGE FEATURE AD DISTRIBUTION: 94,000 monthly print distribution LOCATIONS: hotels, retail boutiques, shopping centers, car washes, real estate offices AREAS: San Diego County, Orange County, Los Angeles County

Built in 2020, the modern architecture, brilliant natural lighting, and ample indoor/outdoor spaces enhance a fun and sophisticated lifestyle. Having the Pacific Ocean as a panoramic backdrop, the views are breathtaking from almost every room.

6643 Muirlands Drive | La Jolla | $6,500,000

ERIC IANTORNO SELLING SAN DIEGO

858.334.3577 eric@ericiantorno.com W W W.ERICIANTORNO.COM DRE#01256501

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range.

MODERN MASTERPIECE Capturing the essence of La Jolla, this impressive home has it all!

DREAM HOMES MAGAZINE FRONT OF MAGAZINE GROUP AD DISTRIBUTION: 94,000 monthly print distribution Dream Homes Ad Sample ENCINITAS

ENCINITAS

JUST SOLD

PRIVATE GETAWAY WITH OCEAN VIEWS | $7,950,000-$8,450,000

MODERN LUXURY MEETS BALI CASUAL | $7,800,000

THE BEST OF INDOOR/OUTDOOR LIVING | $8,750,000

ENCINITAS

DEL MAR

RANCHO SANTA FE

NEW CONSTRUCTION, SINGLE-LEVEL ESTATE | $6,800,000

LA JOLLA

VALLEY CENTER

JUST LISTED

GRANDEUR, TIMELESSNESS & STYLE | $6,200,000

ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY!

MODERN HILLSIDE ESTATE WITH OCEAN VIEWS | $6,500,000

117 ACRE, 3 PARCEL AVOCADO FARM | $6,495,000

DEL MAR BEACH

COMING SOON DEL MAR ENCINITAS LA JOLLA CARLSBAD

FULLY RENOVATED BEACH HOME | $50,000/MONTH

CALL FOR DETAILS

IMMACULATE WATERFRONT RETREAT | $8,000,000

BANKERS HILL JUST SOLD

JUST SOLD

CUSTOM-BUILT OCEANFRONT MASTERPIECE | $6,850,000

ENCINITAS

RANCHO PACIFICA JUST SOLD

ERIC IANTORNO SELLING SAN DIEGO

858.334.3577 eric@ericiantorno.com W W W.ERICIANTORNO.COM DRE#01256501

MASTERFULLY RESTORED MILLS ACT OPPORTUNITY | $4,000,000

ERIC'S RECENT TRANSACTIONS POINT LOMA SOLANA BEACH POINT LOMA ENCINITAS RANCHO PACIFICA RANCHO SANTA FE* RANCHO SANTA FE ENCINITAS RANCHO SANTA FE SAN DIEGO ENCINITAS SAN DIEGO* CARLSBAD ENCINITAS SAN DIEGO THE CROSBY AT RSF DEL MAR CARLSBAD ENCINITAS SAN DIEGO SAN MARCOS CARMEL VALLEY CARLSBAD CARMEL VALLEY TEMECULA ENCINITAS ENCINITAS ENCINITAS CARLSBAD

$13,250,000 | REPRESENTED SELLER $11,000,000 | REPRESENTED BUYER $10,500,000 | REPRESENTED BUYER & SELLER $8,000,000 | REPRESENTED BUYERS $7,750,000 | REPRESENTED SELLERS $7,200,000 | REPRESENTING BUYERS $6,200,000 | REPRESENTED SELLERS $6,000,000 | REPRESENTED BUYERS & SELLERS $4,200,000 | REPRESENTED SELLERS $4,000,000 | REPRESENTED SELLERS $4,100,000 | REPRESENTED BUYERS $3,990,000 | REPRESENTING BUYERS $3,650,000 | REPRESENTED SELLERS $3,250,000 | REPRESENTED BUYERS $3,075,000 | REPRESENTED SELLERS $3,003,000 | REPRESENTED SELLERS $2,303,000 | REPRESENTED BUYERS & SELLERS $2,025,000 | REPRESENTED BUYERS $1,975,000 | REPRESENTED BUYERS $1,900,000 | REPRESENTED BUYERS $1,875,000 | REPRESENTED BUYERS $1,829,000 | REPRESENTED BUYERS $1,800,000 | REPRESENTED BUYERS $1,675,000 | REPRESENTED SELLERS $1,525,000 | REPRESENTED SELLERS $1,375,000 | REPRESENTED SELLERS $1,365,000 | REPRESENTED BUYERS $1,305,000 | REPRESENTED SELLERS $1,111,500 | REPRESENTED SELLER

* SALE PENDING AT PRINTING OF PUBLICATION

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484.

*Seller will entertain offers within the listed price range.

Distribution: 200,000+ Location: Western Los Angeles

Distribution: 130,000+ Location: NYC Tri-State Area

SAN FRANCISCO TAKEOVER Distribution: 36,500+ Digital Impressions: 200,000 Location: San Francisco & Silicon Valley Metro Area

SAMPLE OF ONLINE MARKETING SUMMARY

1639 LUNETA DRIVE | DEL MAR SOCIAL MEDIA SCHEDULE

1639 Luneta Drive | Social Media Schedule DAY OF LAUNCH Photos Posted to Instagram Photos Posted to Facebook Video Posted on YouTube DAYS TO FOLLOW ON SOCIAL MEDIA Video Posted to Instagram Video Posted to Facebook Video Posted to TikTok

TARGETING ADS Facebook & Instagram Targeted Ads YouTube & Google Targeted Ads

ERIC IANTORNO | SELLING THE EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

FACEBOOK & INSTAGRAM TARGETED ADS DATA COLLECTED FROM 5 DAYS OF RUNNING AD

YOUTUBE & GOOGLE ADS IMPRESSIONS: Over 45,000 in less than a month LOCATIONS WHERE VIDEOS ARE DISTRIBUTED: San Diego County, Los Angeles County, San Francesco, & New York area

Example of YouTube and Google ads: