Geeks vs. Nerds

Geek vs. Nerd A newegg.com infographic

Geek vs. Nerd

By: Ian Cobb

Background

Newegg.com is a technology retail website selling everything from cell phones to complete computer systems. They have a reputation for having great sale deals and popular brands and products. They have a grown to a big company and are fairly well known these days.

Target Audience

Customers of the website including college kids, technology professionals and anyone who likes technology.

Objectives

To represent newegg.com’s audience with an infographic that is relative and interesting, and perhaps humorous as well.

Media Website.

Creative Considerations

To represent geeks vs. nerds in a humorous way without being insulting. Stylizing the infographic in a fun way.

Geek vs. Nerd > Project Statement

Geek vs. Nerd > Original Website

Geek vs. Nerd > Mood Board

Geek vs. Nerd > Concept Drawings

Geek vs. Nerd > Chosen Concept

Geek vs. Nerd > Illustration Process

Geek vs. Nerd > Illustration Process

Geek vs. Nerd > Illustration Process

Geek vs. Nerd > Illustration Process

“Nothing like kicking it to some crunchy bass while enjoying a good Malbac.”

Knowledge may range from mundane to “living encyclopedia.” Can be pretentious and longwinded.

Wears ironic t-shirts.

A fan of gadgets. Often called a “fan-boy” for his dedication to one type of brand. Usually Apple.

Geek vs. Nerd > Final Illustration

“There are 10 types of people in this world. Those who understand binary, and those who don’t.”

Diverse and sometimes impractical skills due to broad interests in games, movies, science, computers, etc.

Introverted, awkward and socially inept.

Interests may include: Battlestar Galactica, LARPing, Physics, Chess, Fanasy/Sci-Fi, computer programming.